HORLICKS is now INSTANT
GSK Consumer Healthcare launches instant Horlicks - Horlicks, a healthy addition to your child’s daily diet
Kolkata, August 26, 2014: GlaxoSmithKline Consumer Healthcare relaunches Horlicks enriched with nutrients in a
smarter, new age packaging. Horlicks is now ‘INSTANT’ making it better miscible in hot and cold milk, Horlicks
contains 26 vital nutrients which can help bridge nutrient gaps in your children’s nutrient intake and is clinically
proven to improve 5 signs of growth* in school-aged children (6-16 years). The launch will be supported by a new
television commercial along with a digital and on-ground visibility programme.
Recent studies show that 2 out of 5 school-going
Flavours and Price points (INR)
children suffer from Calcium deficiency1 and 1 out
of 10 ‘healthy’ children in parts of India suffer from
Vitamin D deficiency2. Following the insight that in
spite of regular daily diet children may have gaps in
nutrition, Horlicks fortified with iron, calcium and
Classic Malt
other vital nutrients can help in bridging nutrition
gaps and furthermore is clinically proven to
199
Chocolate
Royal Kesar
Delight
Badam
202
230
Elaichi Surprise
202
increase 5 signs of growth* for kids thus providing
a tasty option of giving nourishment.
Horlicks continues to promote everyday nutrition for a healthy child’s needs to aid growth and development. Horlicks
is available in a new, smart packaging and 4 exciting flavours- Classic Malt, Chocolate Delight, Royal Kesar
Badam and Elaichi Surprise
Mr. Jayant Singh, EVP Marketing, GlaxoSmithKline Consumer Healthcare India said, “Science makes our
product portfolio relevant through which aim to impact lives positively. We are excited to introduce Horlicks in an
instant form with contemporary packaging for modern shoppers. For the first time in the history of base Horlicks, the
product brings in instantisation through quick miscibility in both hot and cold base; offering convenience to the
consumers. This ‘restage’ will be accompanied by a new communication which builds on the powerful heritage of the
brand and its close association with value for consumers and introduces the importance and need for everyday
nutrition.”
With the restage, the brand will activate innovative campaigns on the ground, for shoppers and on the digital platform
to engage consumers to build a habit of everyday nutrition to build greater brand loyalty and brand love.
For more details, visit www.horlicks.in
*Claims based on a study by NIN Hyderabad in 1999-2000 comparing micronutrient enriched beverage vs. nonfortified placebo
References:
1.
Teotia SPS, Teotia M. Nutritional bone disease in Indian population. Indian J Med Res. 2008;127:219-228
2.
Marwaha RK, Tandon N, Reddy DRHK, et al. Vitamin D and bone mineral density status of healthy schoolchildren in northern India. Am J Clin Nutr. 2005;82(2):477-482.
References for infographic:

Teotia SPS, Teotia M. Nutritional bone disease in Indian population. Indian J Med Res. 2008;127:219-228

Marwaha RK, Tandon N, Reddy DRHK, et al. Vitamin D and bone mineral density status of healthy schoolchildren in northern India. Am J Clin Nutr. 2005;82(2):477-482.

Gajre NS, Fernandez S, Balakrishna N, Vazir S. Breakfast eating habit and its influence on attention-concentration, immediate memory and school achievement. Indian
Pediatrics. 2008;45:824-828.http://www.indianpediatrics.net/oct2008/oct-824-828.htm. Accessed November 27, 2013.

Srihari G, Eilander A, Muthayya S, et al. Nutritional status of affluent Indian school children: what and how much do we know?

Indian Pediatrics. 2007;44:199-203. http://www.indianpediatrics.net/mar2007/mar-204-213.htm. Accessed December 6, 2013.

Mehrotra M, Arora S, Nagar V. Nutritional health status of primary school children.
http://www.mdm.nic.in/Files/Initiatives%20&%20Case%20Studies/Nutritional_Health.pdf. Accessed December 6, 2013.
About GlaxoSmithKline Consumer Healthcare Ltd
GlaxoSmithKline Consumer Healthcare is a subsidiary of GlaxoSmithKline plc. of U.K, a global science based healthcare
company. GlaxoSmithKline Consumer Healthcare has continually benefited from the technical and marketing inputs that have
been available as a consequence of this association. GlaxoSmithKline Consumer Healthcare is the largest player in the health
food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total
workforce of about 3475 people.
GlaxoSmithKline Consumer Healthcare has a strong marketing and distribution network in India comprising over 700 distributors
and a direct coverage of over 8 lakh retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand
for 150 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a
number of products in diverse categories, which include prominent names such as Eno, Crocin and Iodex as well as products
from the global portfolio like and Sensodyne.
Media Contacts
Genesis Burson-Marsteller
GlaxoSmithKline Consumer Healthcare
Kuheli Ray: kuheli.ray@bm.com / +91 9999783541
Deepa Dey: deepa.d.dey@gsk.com