CLUSTER
Human Services
CONCENTRATION
Event Planning and Design
WVEIS CODE
HU1205
ONET Codes & Occupations
13-1121.00 - Meeting, Convention, and Event Planners
Sample of reported job titles upon completion of the concentration: Convention Services Manager (CSM),
Conference Planning Manager, Conference Services Manager, Catering Manager, Events Manager, Conference
Planner, Director of Conference Services, Conference Manager, Director of Events, Event Manager
REQUIRED COURSES (Preferred Sequence)
WVEIS Code
7663
1115
1212
1116
Course
Travel West Virginia
Event Planning Essentials
Event Management and Operations
Event Production Operations
ELECTIVES
1141
1142
1143
1144
1145
Event Planning Foundation
Event Production
Event Design Development
Event Design Project
Event Planning: Ethics, Etiquette &
Entrepreneurship
Hospitality Work Experience/Internship
1210
SKILL SETS
Career Preparation Skills
Safety
Leadership Development
Customer and Personal Service
Literacy and Numeracy
Impact of Tourism in West Virginia
Pride in the State of West Virginia
West Virginia’s Economic, Physical, Social, and
Cultural Landscape
Economic Opportunities in the Regions of WV
Professional and Consumer Roles in WV Tourism
Role of Business Innovation in WV Tourism
Careers in the Hospitality and Tourism Industry
Ethics and Professionalism
Recreation, Parks, and Clubs
Gaming Entertainment
Meetings, Conventions and Expositions
Special Events
Management Leadership
Hospitality Marketing
Human Resources
Location
Logistics
Food and Beverage
Promotion and Branding
Costs and Budgets
Security and Management
Event Binder
Communicating with the Event Team
Managing the Event
Final Touches
1
Career Preparation, Safety, Leadership Development, Customer Service and Literacy and Numeracy skill sets
should be integrated throughout the concentration as remaining skill sets are delivered.
Skill Set
Knowledge Objectives
HU.1
Performance Objectives
HU.2
HU.3
HU.4
HU.5
HU.6
HU.7
HU.8
HU.9
HU.10
Skill Set
Knowledge Objectives
HU.11
Performance Objectives
HU.12
HU.13
HU.14
HU.15
HU.16
HU.17
HU.18
HU.19
HU.20
Skill Set
Knowledge Objectives
HU.21
Career Preparation Skills
Students will demonstrate knowledge of
 career paths.
 goal development and achievement.
 attitudes and work habits that support career retention and advancement.
 personal qualities and abilities needed to be effective with children.
 communication in varied contexts.
Students will
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relate skills and abilities to possible career pathways.
explain methods of goal development.
discuss methods of time management and task coordination.
practice professionalism in punctuality, appropriate dress, task completion, etc.
investigate methods of supervision such as giving and receiving feedback and
instruction.
 develop and present a statement of their personal work ethic beliefs.
 prepare an application, cover letter, resume and thank you letter.
 create a personal portfolio for use when applying for employment.
 practice simulated job interviews.
Safety
Students will demonstrate knowledge of
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safety practices, policies, procedures and strategies related to both personal
and environmental safety.
Students will
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define personal and environmental safety on the job.
analyze the legal responsibility to provide a safe environment.
anticipate and avoid or mitigate potential safety risks for self and client.
list health and safety tools of the trade and assemble a safety kit.
plan safe and appropriate responses to a variety of dangers and emergencies.
identify options for further preparedness training and research.
identify causes, prevention and treatments for injuries.
list responsible actions to create a safe and healthy environment.
demonstrate proficiency in first aid, CPR and AED.
Leadership Development
Students will demonstrate knowledge of
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public speaking.
parliamentary law.
leadership concepts.
2
Performance Objectives
HU.22
HU.23
HU.24
HU.25
HU.26
Skill Set
Knowledge Objectives
HU.27
Performance Objectives
HU.28
HU.29
HU.30
HU.31
HU.32
HU.33
HU.34
HU.35
HU.36
HU.37
HU.38
HU.39
Skill Set
Knowledge objectives
HU.40
Performance Objectives
HU.41
HU.42
HU.43
HU.44
 characteristics of effective teams and organizations.
Students will
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develop and deliver speeches.
participate in business meetings.
attend leadership conferences and training (local, state and/or national).
volunteer in community service opportunities.
participate in career development events.
Customer and Personal Service
Students will demonstrate knowledge of
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skills and procedures in customer and guest services.
interpersonal skills to build effective working relationships.
social perceptiveness by being aware of others' reactions and understanding
why they react as they do.
Students will
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assess customer needs.
meet quality standards for service.
evaluate customer satisfaction.
demonstrate concern for others.
use good manners and show cooperation.
work with diverse people by being flexible and open-minded.
negotiate with others to resolve conflicts and settle disputes.
maintain open communication with others.
accurately interpret the verbal and non-verbal behaviors of others;
base actions appropriately.
respect diversity by demonstrating respect for, listening to, and considering
the opinions, perspectives, customs, and individual differences of others.
Literacy and Numeracy
Students will demonstrate knowledge of
 literacy and numeracy skills required to solve complex
 real-world problems associated with their career/technical content area
 improve their thinking and reasoning skills.
Students will
 utilize a variety of technical sources (e.g., Internet, manuals, journals,
directions, reports, etc.) to complete career/technical assignments and projects
 demonstrate writing skills required to complete career/technical assignments
and projects
 demonstrate accuracy in calculating and measuring graphical work required to
complete career/technical assignments and projects
 analyze tables, charts, graphs and multiple data sources to complete
career/technical assignments and projects
3
Travel West Virginia
Skill Set
Knowledge Objectives
7663.1
Performance Objectives
WVEIS 7663
Impact of Tourism in West Virginia
Students will demonstrate knowledge of
 why West Virginia is a prime tourist destination.
 the roles of the CVB, WVHTA, and West Virginia’s Division of Tourism.
 the reasons people travel.
 internal and external factors that motivate people to travel.
 the factors that impact tourism.
 the elements of infrastructure.
 the importance of tourism to West Virginia’s economy.
Students will
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interpret data regarding tourism in West Virginia.
categorize types of tourism available in West Virginia.
research West Virginia’s infrastructure and its importance in developing
tourism in West Virginia.
7663.5
 analyze the relationship between employee attitude, appearance, and
actions and guest or customer satisfaction.
7663.6
 complete the training for the Certificate of Recognition in West Virginia
Welcome.
Skill Set
Pride in the State of West Virginia
Knowledge Objectives
Students will demonstrate knowledge of
7663.2
7663.3
7663.4
7663.7
Performance Objectives
7663.8
7663.9
Skill Set
Knowledge Objectives
7663.10
Performance Objectives
7663.11
7663.12
7663.13
 the differences between stereotypes and prejudice.
 stereotypes used to describe West Virginia.
 the effects of prejudice on the reputation of West Virginia.
 examples of positive and negative stereotyping of West Virginia.
Students will
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
research the effectiveness to slogans the promote West Virginia.
propose strategies to increase a positive view of West Virginia.
West Virginia’s Economic, Physical, Social,
and Cultural Landscape
Students will demonstrate knowledge of
 the physical geography of West Virginia that supports tourism.
 West Virginia’s tourist regions from maps, pictures, charts and graphs.
Students will
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locate the nine tourist regions of West Virginia on a map.
locate ten places of cultural significance in West Virginia.
locate ten places of economic significance in West Virginia that are nature
based related to Parks, Recreation and Tourism.
4
7663.14
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7663.17
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locate ten places of recreational interest in West Virginia that are man-made
in each of the tourism regions.
7663.15
 categorize historical/geographic places of interest in each of the tourism
regions.
7663.16
 categorize historical places of interest by time period in each of the tourism
regions.
Skill Set
Economic Opportunities in the Regions of West Virginia
Knowledge Objectives
Students will demonstrate knowledge of
Performance Objectives
categories of businesses affected by tourism.
the impact of tourism on select businesses.
the impact of interstate highways on the economic development of West
Virginia.
 the reasons businesses locate in specific areas.
 the role of lodging and restaurants to the promotion of tourism.
 historical structures that have been used for economic development in West
Virginia.
Students will
7663.18
7663.19
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
7663.23

chart the strengths and weaknesses of each of the tourist regions.
categorize the industries and products that are most important to West
Virginia’s economy.
7663.20
 evaluate the economic impact of special events such as fairs, festivals, etc.
7663.21
 examine how an increase or decrease in tourism affects businesses.
7663.22
 evaluate the importance of natural and historical preservation versus
economic progress.
Skill Set
Professional and Consumer Roles in West Virginia Tourism
Knowledge Objectives
Students will demonstrate knowledge of
Performance Objectives
7663.24
7663.25
7663.26
7663.27
Skill Set
Knowledge Objectives
7663.28
regulations relative to various travel and tourism industries, i.e. boating,
hunting and fishing.
 customer service roles in the hospitality industry.
 recreational facilities to meet consumer needs.
 fares and fees of travel, lodging, meals, taxes and miscellaneous costs.
Students will
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plan vacations for customers when given various scenarios.
complete appropriate forms as a professional or a consumer.
role play customer service scenarios.
problem solve case studies of tourism situations.
Role of Business Innovation in West Virginia Tourism
Students will demonstrate knowledge of
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the factors that make tourism a product or a service.
the role of marketing in West Virginia tourism.
5
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Performance Objectives
7663.29
7663.30
7663.31
7663.32
7663.33
7663.34
7663.35
7663.36
Skill Set
Knowledge Objectives
7663.37
Performance Objectives
how increased tourism brings added demands on public facilities/services.
desirable entrepreneurial personality traits.
hospitality and tourism business innovations that are related to
career/technical programs of studies.
 entrepreneurial opportunities in venture creation.
Students will
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evaluate information from a variety of sources to assess marketing needs for
the local tourism region.
 formulate a marketing strategy in digital and social networking for a new
hospitality or tourism business in the local region.
 prepare a summary of a business idea in tourism.
 defend a need for a business idea in tourism.
 relate the business to the current infrastructure.
 create a facility design of a tourism business idea.
 prepare advertising element for the business idea.
 prepare a presentation about the business idea.
Careers in the Hospitality and Tourism Industry
Students will demonstrate knowledge of
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careers in the hospitality/tourism industry.
careers in hospitality/tourism according to income levels.
how careers in hospitality/tourism can change over time.
opportunities for entrepreneurism in West Virginia.
career opportunities in each of the tourism regions.
the role an employee fills in promoting tourism.
the benefits of a career in hospitality/tourism.
opportunities for employment in the hospitality/tourism industry in West
Virginia.
Students will
7663.38
7663.39
7663.40
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7663.42
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organize a complete job search in a specific hospitality/tourism career field.
develop a presentation about a career option in hospitality in West Virginia.
develop a portfolio for use with applying for internships and work-based
learning opportunities in hospitality, tourism, and recreation careers.
7663.41
 demonstrate job seeking and job keeping skills.
Skill Set
Ethics and Professionalism
Knowledge Objectives
Students will demonstrate knowledge of
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
how to identify an ethical issue.
ethical behavior and positive leadership while working collaboratively in the
school and/or community.
critical thinking and ethical standards.
how to adapt to new situations by considering multiple perspectives.
6
Performance Objectives
Students will
7663.43
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7663.44
7663.45
7663.46
7663.47
7663.48
7663.49
7663.50
7663.51
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7663.52
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create information for oral, written, and multimedia communications,
adhering to copyright laws.
demonstrate teamwork skills in school, community and workplace settings.
apply communication skills in school, community and workplace settings.
demonstrate professional and ethical collaborative relationships in teams.
apply time and work management skills to facilitate service tasks.
evaluate strategies in order to independently solve problems.
model legal and ethical behaviors.
evaluate alternative actions.
apply critical thinking and ethical standards when making judgments and
taking action.
reflect on outcomes.
7
Event Planning Essentials
Skill Set
Knowledge Objectives
1115.1
Performance Objectives
1115.2
1115.3
1115.4
1115.5
1115.6
Skill Set
Knowledge Objectives
1115.7
Performance Objectives
1115.8
1115.9
1115.10
1115.11
1115.12
1115.13
Skill Set
Knowledge Objectives
1115.14
Performance Objectives
WVEIS 1115
Location
Students will demonstrate knowledge of
 the importance of location when choosing an event site and/or facility.
 the five essentials needed to check the site and/or facility.
Students will
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examine the different site and/or facility options for an event.
research location requirements.
implement a move-in requirement checklist for an event.
examine the event suppliers’ set-up and teardown logistics checklist.
demonstrate industry standards for meeting room sets for different events.
Logistics
Students will demonstrate knowledge of
 necessary audio/visual requirements, lighting specifics, and internet access
of the event.
Students will
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build event timelines to express efficient agendas and programming of
events.
 prepare programs and various handouts for events.
 discuss the possibilities and advantages of making a “green”
(environmentally friendly) event.
 analyze the registration process.
 implement registration security and ticket pick-up practices.
 utilize efficient guest arrival checklists.
Food and Beverage
Students will demonstrate knowledge of
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the components of the BEO from start to finish of an event.
current trends to determine if changes should be made to future products
and services.
Students will
1115.15
1115.16
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1115.17
1115.18
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select food and beverages based on the needs of the target audience.
use effective negotiation skills when communicating with the facility to
ensure a quality event.
verify guaranteed numbers when menu planning with caterers.
develop a Banquet Event Order (BEO).
8
Skill Set
Knowledge Objectives
1115.19
Performance Objectives
1115.20
1115.21
1115.22
Skill Set
Knowledge Objectives
1115.23
Performance Objectives
Promotion and Branding
Students will demonstrate knowledge of
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how to determine the best event branding for promotion of the event.
the importance of licensing rights and authorization for promotional
branding.
Students will
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design invitations and other promotional materials.
create websites to reach pre-determined target markets.
utilize information from market segmentation to guide product and service
decisions.
Costs and Budget
Students will demonstrate knowledge of
 contract issues when planning an event.
 staff/supplier work permits.
Students will
1115.24
1115.25
1115.26
1115.27
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1115.31

determine costs and details of the requirements in specific terms.
formulate an guest list for an event.
review contracts critically by creating and amending a contract.
assess how to anticipate unexpected issues by having an effective back-up
plan.
1115.28
 create a personalized privacy policy.
1115.29
 determine insurance and liability concerns by conducting a risk assessment.
1115.30
 develop a venue and event supplier checklist.
Skill Set
Security and Management
Knowledge Objectives
Students will demonstrate knowledge of
Performance Objectives
1115.32
1115.33
1115.34
1115.35
safe working habits and security procedures for event planning and
management.
 the security and safety measures needed when managing high profile
guests.
Students will
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evaluate crowd control measures when dealing with high profile guests.
assess safety measures needed to meet ADA requirements.
check personal and cultural preferences related to events planning.
assess the need for data security and network protection.
9
Event Management and Operations
Skill Set
Knowledge Objectives
1212.1
Performance Objectives
1212.2
1212.3
1212.4
1212.5
1212.6
1212.7
1212.8
Skill Set
Knowledge Objectives
1212.9
Performance Objectives
1212.10
1212.11
1212.12
Skill Set
Knowledge Objectives
1212.13
WVEIS 1212
Recreation, Theme Parks, and Clubs
Students will demonstrate knowledge of
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the relationship of recreation and leisure to wellness.
government sponsored recreation.
differentiation between commercial recreation and non-commercial
recreation.
 the components that make up commercial recreation.
 the makeup of a theme park.
 the role clubs play in the hospitality industry.
 types of clubs.
Students will
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examine various departments of clubs.
outline the club management structure.
research the management of a leadership model.
create the organizational chart of a club.
outline different types of noncommercial recreation.
present on a government-sponsored recreation area.
research the current trends in recreation, theme parks and clubs.
Gaming Entertainment
Students will demonstrate knowledge of
 the trends of the gaming industry.
 the career opportunities in the gaming industry.
 the makeup of gaming entertainment.
Students will
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outline the background of the gaming industry.
research the expansion of gaming in North America.
research a presentation of one of the industry giants in the gaming industry.
Meetings, Conventions and Expositions
Students will demonstrate knowledge of
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the development of meeting, convention and exposition growth in the
hospitality industry.
the role of a meeting planner.
the role of a service contractor.
the role of a destination management company.
the components that make up the convention industry.
the types of organizations make up historical associations.
10
Performance Objectives
Students will
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explain the different types of popular meetings.
research a local convention and visitor’s bureau to determine its makeup.
outline the makeup different types of meetings, conventions and
expositions.
1212.17
 outline the steps that go into meeting planning.
1212.18
 examine various venues for meetings, conventions and expositions.
1212.19
 research the current trends in the meeting, convention and exposition facet
of the hospitality industry.
Skill Set
Special Events
Knowledge Objectives
Students will demonstrate knowledge of
1212.14
1212.15
1212.16
1212.20
Performance Objectives
1212.21
1212.22
1212.23
1212.24
Skill Set
Knowledge Objectives
1212.25
Performance Objectives
1212.26
1212.27
1212.28
Skill Set
Knowledge Objectives
1212.29
 the required skills and abilities needed for event planning.
 the relevance of special event organizations.
 the trends in the special events industry.
Students will
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create a visual that defines special events.
research the event planner career path.
outline the event planning process.
classify different types of special events.
Management Leadership
Students will demonstrate knowledge of
 differentiation between leadership and management.
 characteristics of leaders and managers.
 ethical behavior in the hospitality industry.
 trends in leadership and management.
Students will
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chart the roles and skills needed to be a manager.
role play ethical behavior situations in the hospitality industry.
outline the dynamics of demand on managers in hospitality.
Hospitality Marketing
Students will demonstrate knowledge of
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hospitality marketing.
the types of marketing competitor analysis.
the role of marketing’s importance to business.
internal marketing.
the concept of market demand.
the techniques used to gain sales.
11
Performance Objectives
1212.30
1212.31
1212.32
1212.33
1212.34
Skill Set
Knowledge Objectives
1212.35
Performance Objectives
1212.36
Students will
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explain marketing segmentation.
research positioning in the hospitality industry.
differentiate types of marketing.
examine the trends in hospitality marketing and sales
develop marketing strategies to address specific needs.
Human Resources
Students will demonstrate knowledge of
 the role of human resources and management in the hospitality industry.
 the major legislative acts relative to employment law.
 the trends in the area of human resources in the hospitality industry.
Students will
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create a checklist of the elements that are important in an appropriate job
descriptions.
1212.37
 chart the major topics in recruitment.
1212.38
 research the selection and orientation process.
1212.39
 outline the various components of employee assistance programs.
Skill Set
Accounting, Finance and Cost Control
Knowledge Objectives
Students will demonstrate knowledge of
1212.40
Performance Objectives
1212.41
1212.42
1212.43
 the trends in accounting, finance and cost control in the hospitality industry.
 the systems of accounts typically used in the hospitality industry.
Students will
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answer questions from different financial records.
outline cash flow in the hospitality industry.
research ways to control costs in the hospitality industry.
12
Event Production Operations
Skill Set
Knowledge Objectives
WVEIS 1116
Event Binder
Students will demonstrate knowledge of
1116.1
 client segments and their needs.
Students will
Performance Objectives
1116.2
1116.3
1116.4
1116.5
Skill Set
Knowledge Objectives
1116.6
Performance Objectives
1116.7
1116.8
1116.9
1116.10
1116.11
1116.12
Skill Set
Knowledge Objectives
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create an event binder.
manage email and electronic files for specific events.
create a business portfolio.
present a business portfolio.
Communicating with the Event Team
Students will demonstrate knowledge of
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
customer service skills to ensure quality service and guest satisfaction.
verbal and nonverbal cues providing a positive experience for guests and
fellow employees.
Students will
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confirm details while communicating with teams.
resolve team problems using communication success tips.
confirm registration, speakers, and entertainment for the event.
arrange a pre-event meeting.
finalize transportation details for events.
meet, confirm, and walk-through with event personnel.
Managing the Event
Students will demonstrate knowledge of
1116.13
 the top five last minute crisis.
Performance Objectives
Students will
1116.14

implement effective negotiation skills to acquire the best deals with
vendors.
1116.15
 develop a contingency plan for problems.
1116.16
 develop solutions for last minute crisis.
1116.17
 evaluate vendors to determine which best suits the event needs.
Skill Set
Final Touches
Knowledge Objectives
Students will demonstrate knowledge of
1116.18
Performance Objectives
1116.19
 food and beverage procedures.
 staffing needs for varying event types.
Students will
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implement an overview of all details for an event.
13
1116.20
1116.21
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review an inspection of rooms form for an event.
examine a checklist for working with professional speakers/entertainers.
14