JACOB MATHEW
Mob: 919766320525
Email: jac390@gmail.com
Address
D / 10, Prem Varsha CHS
Parsiwada, Airport Road,
Andheri E, Mumbai- 99
Over 8+ years of experience in Internet & Mobile Platforms and Digital Marketing:
 Conversant with managing strategic and budgetary planning in conjunction with latest
technology
 Hands on experience of designing and implementing core digital marketing plans
 In depth knowledge of identifying customer needs and industry trends to assist in
planning and executing of strategic marketing plans
EXPERIENCE Summary
HSBC BANK India (November 2010 – till date)
 Role
: AVP & Head – Digital Marketing
 Function
: Marketing
 Responsibilities :
o Leading the Digital Marketing initiatives basis customer experience for the
Bank.
o Experience across various channels of banking i.e. Internet, Mobile and
ATMs.
o Planning and execution of various campaigns with the support of marketing
analytics for customer acquisition and engagement on alternate channels.
o Enhance customer journey and experience across channels and capitalizing
on new revenue & engagement opportunities.
o Develop the best digital customer experience for increasing customer usage
and driving cross sells from existing customers using marketing analytics.
o Migration of transactions from the Bank branches to low cost channels like
Internet Banking, Mobile Banking and ATMs
o Lead Search Engine Optimization, Search Engine Marketing, Social Media
Marketing & Optimization and onsite visibility
o Conduct AB testing / Multivariate Testing on prime inventories to improve
customer journey and experience across channels.
o Monitor website performance and take remedial measures to ensure
outstanding performance.
o Manage the team and coordinate with various vendors and stakeholders to
get the projects developed and implemented.
o Conduct competitive product research and develop clear business cases for
new products and service enhancement.
o Successfully launched the Mobile Banking application for HSBC India.
o Drive the Loyalty Program initiatives for the Bank on digital channels
AXIS BANK (27 Months - September 2008 – November 2010)
 Role
: Manager (Website & Web Projects)
 Function
: Direct Banking Group
 Responsibilities :
o Handled website management and online marketing for the Bank
o Planned and executed the mobile banking marketing campaigns for
registration, activation and usage.
o Successfully launched WAP site for the Bank with technology rich features.
o Monitor the web & mobile servers for vulnerability issues and harden the
servers in secure mode periodically.
o Ensure the timely upgrades on the servers for improved performance for
Mobile banking and Internet banking platform.
o Ensure the Bank’s alternate channels are up and running by 24x7.
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Integrated various third party software and applications like Google Search
Appliance, Interwoven Teamsite Content professional & open Deploy on the
Bank’s website servers.
Executed the marketing campaigns for the enhanced security measures for
the Bank’s Internet banking module.
Monitor the managed services for servers and third party solutions (for
Internet Banking and Mobile Banking) to meet the preset levels.
Co-ordinate with the vendors for web & database server backup, team site
server backup, log analysis backup, and other data back-up activities.
ASUS Technology Pvt Ltd (22 months - December 2006 – September 2008)
 Role
: Web Master / e Marketing & Communication
 Function
: MARCOM (Marketing Communication)
 Responsibilities :
o Handled APAC regions (India, Sri Lanka, Bangladesh and Pakistan) web
development and online marketing activities.
o Manage the design and implementation of new web sites and product micro
sites.
o Develop marketing strategy to generate leads and sales from website
traffic.
o Successfully implemented the HR management software for ASUS India.
o Successfully launched various promotional websites/micro sites for the new
products like ASUS EeePC, various Motherboard, etc.
o Received award for the best Web Team in APAC region.
o Requirement gathering for new projects from the perspective clients and
implement the projects.
o Update the company portal with new products and achieve the targets by
organizing various marketing activities.
o Team building and managing team members to fulfill requirements.
o Plan and execute web & email marketing.
o Media planning, buying, executing and evaluating online campaigns.
o Develop and implement marketing strategies and surveys using micro-sites.
o Manage all facts of search engine marketing campaigns including paid and
organic search.
o Organize and implement strategic partnerships and advertising campaigns
across various industries.
o Provide development, marketing and usability consulting services to clients.
IOL Broadband Ltd (16 months - August 2005 – December 2006)
 Role
: Senior Developer and Analyst - Web
 Function
: Web Department
 Responsibilities:
o Service clients and develop website with proper understanding of client
requirement.
o Working on website enhancement & adding interactive features with the
help of flash and various graphical tools.
o Communicate with clients to understand their requirements and execute the
projects.
o Monitoring the traffic and analysis of the websites for enhanced
performance.
o Develop the eLearning Portal & Video on Demand (VOD) portal for the
company.
o Create online surveys and contest for promotional activities.
o Involved in creating complex web applications based on various
technologies.
o Successfully launched company’s web portal for the customers.
TECHNICAL/COMPUTER SKILLS
 Scripting Languages
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: HTML5 , XML, JavaScript, JAVA, J2EE, J2ME, JSP, PHP,
ASP, ASP.Net, Flash Action script, jQuery
Database
: MySQL, MS Access, MSSQL, Oracle
IDE Tools
: Dreamweaver, Flash, Microsoft FrontPage
Operating System
: DOS, Windows Family, Linux
Package
: MS-Office-2010, MS Word, Power Point , Excel
Content Management Systems: Joomla, WordPress, Interwoven Teamsite, Zeus
Web & Application Servers
: IIS Servers, Apache, Tomcat, Jboss
Mobile application products
: npay, CSam mobile applications
OTHER SKILLS
 Web Analytics & Reporting
 Search Marketing
 Media Planning
 Web Ads
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Webstats, WebTrends, Google Analytics
Search Engine Optimization and Marketing.
Planning, buying end execution
CPM, CPL & CPC Management, Lead Generation
EDUCATION Details
 Master of Business Administration (MBA in Marketing – MK University)
 Bachelors Degree in Computer Science and Engineering (BE - Affiliated to Anna
University and Approved by AICTE)
 Diploma in Computer Science and Engineering (DCS - Board of Technical Education,
Bangalore & Approved by AICTE)
 Microsoft Certified System Engineer (MCSE-2000)
 Advanced Program in Social Media Marketing (NIIT)
 Diploma in Computer programming (DCP- C, C++, JAVA)
 Technical High School (THSSLC)