UNIVERSITY OF QUEBEC AT CHICOUTIMI
COMPUTER SCIENCES AND MATHEMATICS DEPARTMENT
Information and e-Commerce Technologies
(8IFG110)
Professor : Antonin Tremblay, Ph.D.
Semester: Winter 2005
SYLLABUS
1.
Course Objectives
At the end of this course, students will understand the importance of
the role played by Information Technologies (IT) in e-commerce and
present-day society in general. Students will also analyse current
trends and the needs and expectations of individuals, organizations
and governments with regards to the possibilities IT can presently
offer. Furthermore, students will examine the impact e-commerce can
have on IT and an organization’s strategies. Finally, students will
understand how IT influences the evolution of the value chain and its
role in business processes.
2.
Teaching Strategies
Teaching strategies include: lectures, presentations, case studies,
information search and the use of software tools.
3.
Course Content
 Information technology, value chains, business processes,
information systems and transformation of business processes.
 Strategies, competitive edge and e-commerce. Opportunity
seeking.
 Vertical and horizontal business communities.
 “E-Commerce”1- This theme includes: bids, invitations to
tender, fiscal payments or refunds, e-contracts, personnel or job
search, free or paying subscriptions, etc.
 Banner advertising, e-commerce between businesses: EDI
(electronic data interchange), B2B (business-to-business
commerce), retail e-commerce, B2C (business-to-consumer
commerce), P2P (people-to-people commerce).
 Security problems, cross-certification, private keys, public keys,
e-signatures.
Term invented by IBM to broaden the meaning of “e-commerce”, which basically had to
go beyond simple transactions. It had to include all the economic relations conducted over
the Internet or its variations: intranet, extranet, between businesses, organizations
(including governments) or individuals.
1
4.
Course Outline
Unit 1: E-Commerce Fundamentals
1. E-Commerce Infrastructure
 Definition and scope
 Creation of a strategy
 Conceptual framework
 Roles and responsibilities
 The challenges managers are faced with.
2. Basic Principles
 Site location and hosting
 Marketing and the store’s environment
 Payment methods
 Security
 Execution control
Tutorial 1: What is e-commerce?
Unit 2: How to Design a Strategy for the New Economy
3. Analytical Framework for Business Opportunities
 Types of generic values
 Needs
 Clients
 Resources
 Assessment
 Final decision
4. Business Models
 What is a business model?
 Classification framework of businesses
Tutorial 2: Designing an efficient Web presence
5. Client Interface
 Interface design elements
 Appearance and user-friendliness
 Content archetypes
 The community
 Personalization
 Connection
 Commerce
Tutorial 3: Cyberboutique Design
6. Business Communications and Brand Strategy
 Communications categories
 Brands
7. Strategy Implementation
 Steps
 Innovation categories
Tutorial 4: E-Commerce security
8. Measures
 Responsibility
 Health of on-line businesses
 Balanced scorecard
Unit 3: Technology Infrastructure
9. Business-to-Business Commerce
 Development stages
 Categories of business-to-business e-commerce
 Supply
 Internet market places
Tutorial 5: Electronic payment systems
10.Collaborative Commerce
 Logistic supply chains
 Collaboration within the chain
 Buyer-oriented collaboration
 Seller-oriented collaboration
 Collaboration with competitors
 Collaborative service chain
Unit 4: Financial Infrastructure
11.E-Commerce Business Start-Up
 Building a business
 Human resources
 Financial resources
 How to present the offer
12.Investors
 Equity
 Assessment
 Negotiation
 Capital market
Unit 5:
Media Infrastructure
13.The Future of Media Usage
 Digital lifestyle
 Broadband technology
 DSL access, cable and satellite modems
Unit 6:
Regulatory Infrastructure
14.Internet and the Society
 Internet users
 Training
 Governments
Tutorial 6:
5.
Ethical, legal and international implications
Grading & Evaluation
Mandatory exercises:
Group assignment:
Exam:
35%
35%
30%
Group Project
(This project is to be done in groups of 2-3 people)
By doing this project, students will become acquainted with structured
assessment and business opportunity diagnosis processes, business
model design, funding plan development and interface-client
prototype development. Based on the theory seen in class, students
will be able to choose a company and assess how a given business
opportunity would allow it to redesign or transform its existing
system. Once this has been done, students will suggest an e-commerce
project that will improve the competitive edge of the business they
have chosen.
Reports are to be presented to the company’s executives on
Powerpoint slides.
Reports should include the following elements:
An analysis of business opportunities (Chapter 3)
 Business model(s) (Chapter 4)
 Client-interface prototypes (Chapter 5)
 Communication strategies (Chapter 6)
 Human and financial resources required (Chapter 11)
Students must also present their projects in class and will have 30
minutes to convince the company’s executives or a group of investors
to fund the project. Every member of the team will have to take part in
the presentation, which must include a summary of the conclusions
reached upon completion of the team’s e-commerce strategy.
Powerpoint presentations must have no more than 15 to 20 slides.
Moreover, students must present their client-interface prototype. The
best way to do this is to build a Web site hosted by a UQAC server.
Basic documents:
Presentation:
Teaching Material
25 points
10 points
 Introduction to e-Commerce by Jeffrey F. Rayport and Bernard J.
Jaworski, McGraw-Hill, 2002.
6.
References
-
What’s Next for E-Commerce?
The Hard-Fought Lessons of E-Commerce
The Biggest Myths about B2B
Report: North American E-Commerce to Grow 46 Percent in
2001
If I Knew Then What I Know Now
“Location, Location, Location” in Cyberspace E-Commerce and
the Domain Name System
The Key to Connectivity: Packet vs. Circuit Switching
SNA and TCP/IP Convergence – A S/390 Perspective
A Question for the IETF on the Eve of Its Meeting: What’s
Next for TCP/IP?
Hyperlinking on the Web? I Am Shocked, Louie, Just Quite
Simply Shocked!
Patience Is an e-Virtue
Is Your E-Commerce Server Overheating?
Why the Web Can’t Kill the Middleman
E-Tailing Survival Guide: O.K. Forget the Whole Damn Thing
Content Routing Protocols
What Makes eBay Unstoppable?
Rethinking the Old Rules of Business (Part II)
Five Battle-Tested Rules of Online Retail
Google’s Larry Page: Good Ideas Still Get Funded
New Web Site Target Women
The E-Commerce Winners
Staying Pure in a Multichannel World
Will Your Web Business Work? Take It for a Test Drive
A Quick Study in E-Learning
E-Business Helps Companies Weather Economic Chill
Record Labels Warm to Digital Distribution
The Real Business of B2B
On the Web, Small and Focussed Pays off
Shoppers on the Web Unite: User Experience and E-Commerce
Let Them Know What Your Site Is about
-
Live Interaction Apps: Are They Worth It?
Drop-Down Menus: Use Sparingly
3 Essential Content Categories
E-Tailers Can Learn from Hollywood’s Mistakes
Advergaming Enters the I-Marketing Olympics
Bigger, Richer Ads Go Online
Are Bounced Messages an Inevitable Part of E-Mail Marketing?
Online Avertising: It’s Just the Beginning
Tips for Offline Advertisers Moving Online
Mission Critical Info on E-Mail Lists
Building a Brand Online
Online Ad ROI May Be Higher Than Estimated
Brand Portals
iBiz Stats: Brand Portals
Online Branding: Developers and Designers Hold the Key
Facing up to CRM
Fast Talk: The Innovation Conversation
Making the B2B Connection: Why and How Companies Are
Linking to Their Customers and Suppliers
Shipping Costs Bleed E-Tailers Dry
Disruptive Behavior
Usability Metrics
Why Online Advertisers Spend the Money
What’s Next for B2B?
CRM: Promise, Peril and Eye-Popping Price
Companies Want More Bang for B2B Buck
Supply-Chain Integration Sounds Good (Until You Try It)
Outsource, Integrate, Automate
Systems That Talk Together, Kick Butt Together
Never Break the Chain
Commentary: An Elusive Business Model
Leap of Faith: Why B2B Went Bust
It Worked in Kindergarten...