Don Cesar Teodoro L. Sevilla II
63 A. Luna St., Phase 5,
Afpovai Village, Fort Bonifacio,
Taguig City, Metro Manila
Philippines 1630
Business: +63 2 5316905
Residence: +63 2 8841939
Mobile: +63 917 5478470
doncesarlsevilla@yahoo.com.ph
EXECUTIVE SUMMARY
Forward-looking management professional driven to tailor-fit experience with diversified business
conglomerate, consulting and financial services industry leaders in maximizing portable skills and capabilities
application for Corporate Communications, Strategy & Planning and Compliance & Risk Management.
VALUE PROPOSITION
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High-impact communications skills and effective business writing capabilities leveraged to move corporate,
divisional and departmental initiatives forward.
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Champion for compliance, corporate governance and risk management at strategic and operational level.
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Profit-building talent in C-level business development and relationship management, including opportunity
identification and lead generation, proposal development and presentation and market research.
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Executive grounding in senior-level strategic and corporate planning, project management, process reengineering and change management.
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Demonstrated abilities to transfer, focus and drive skill sets across industries, functions and trade.
CAREER HISTORY
TPG Corporation (corporate brand - Professional Financial Plans)
05/2004 – Present
A 35-year old sales and marketing organization which at end-2005 ranked 8th in the Pre-need Industry in terms of Total
Gross Price with Php122M and Php159M sales in Education and Pension Plans.
Head of Corporate Communications (VP – Lead Compliance Officer)
Concurrent Head for Corporate Planning & Quality Systems Management and Operations Audit
Corporate Communications: Reporting to the President/CEO, tasked to lead and execute strategic and tactical
activities in media/investor relations, issues management, executive/employee communications, and
internal/external affairs.
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Writing Proficiency: Authored court-approved rehabilitation plan including 7 strategic company-led, plan
amendments over 2006-2013, approved vis-à-vis opposition of OSG (SEC), creditors/planholders.
Public Relations/Crisis Management: Developed issue-specific and broader public and media relations
strategies to support rehabilitation activities; Prepared critical talking points for executive officers to
address volatile issues; Established friendly relationship with Professional Planholder Association.
C-level Engagement: Executed high, profile “one-off” communications such as speeches, accomplishment
reports for Chairman and President/CEO and formal briefings to new directors.
Corporate Governance, Compliance, Audit and Risk Management: Oversee compliance with Rehabilitation
Court directives and SEC/ICmandate. Define, communicate and evaluate state of compliance across the
organization. Handle coordination, liaison and clearinghouse function (disclosure/information dissemination)
vis-a-vis Office of Receiver, Board of Directors, stockholders and other internal and external publics.
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Risk Response: Built a risk- and compliance-aware culture and established internal policy and structure to
support governance of rehabilitation receiver and transition to Insurance Com./New Preneed Code.
Strategic Planning and Change Management: Consolidate and articulate ST/LT corporate strategies and
Don Cesar Teodoro L. Sevilla II
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business development initiatives. Structure, communicate and implement necessary organizational changes.
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Employee Training & Development: Led creation/roll-out of employee training/behavioral modification
initiative to drive awareness/adoption of company’s redesign as distribution and settlement entity in 2012.
Sales Planning: Guided 2004 Annual Strategy and 3-Year Plan process which initiated sales programs to
reach No. 5 industry ranking in Sales (P2B Gross Price), 1Q of 2005.
New Media/Corporate Branding: Spearheaded information campaign for proposed transformation and
transition to financial services/investment holding company in 2005.
Cost-Reduction, Quality Assurance, Audit and Business Process Initiatives: Provide oversight for quality
systems and operations audit; Act as project manager for programs to generate efficiency and savings.
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Culture Competence: Formalized and directed a cohesive culture re-alignment program around key costreduction initiatives using a project management framework in 2010-2011.
ISO 9001:2000: Led 2004 Surveillance Audit and successful 2005-2008 ISO Re-Certification.
Project Management: 1) Spun-off sales organization in 2006 - 59% manpower cost reduction/P40M
annual savings; 2) Recovered over P1M in unremitted payments resulting from audit over 2008-2010; 3)
Re-engineered customer service [from P162k annually to zero overtime] in 2009; 4) Instituted Files Disposal
& Records Management (P230k reduction in annual offsite/onsite storage costs) in 2010.
KPMG Philippines / Manabat Sanagustin & Company
8 Months, 09/03 – 04/04
Professional service firm providing Tax, Audit and Advisory services as part of KPMG International global network.
Consultant – Strategy and Process Practice, Business & Financial Advisory (BFA) Services Group
Management Consulting: Generated billable hours production within BFA engagements in practice area
focused on strategy formulation, business process improvement and change management.
Ayala Corporation
5 Years, 4 Months, 12/96 – 03/02
Publicly-listed holding company for the Ayala Group with diversified interests in retail, real estate, banking,
telecommunications, water infrastructure, renewable energy, electronics and information technology .
Manager - Strategic Planning Group (equivalent to AVP level)
Business Analysis: Assisted in fulfilling Group’s comptrollership function; Charged with competitive
assessments/support to strategy development; BOD/CEO management reporting for assigned subsidiaries.
Corporate Communications: Crafted targeted communications materials, investor relations briefs, media
releases and annual report/newsletter write-ups detailing strategy and performance for a broad range of
audiences, reflecting familiarity with market, competitive, investment and business dynamics of subsidiaries.
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Investor Relations: Collaborated with Planning and Communications teams of assigned subsidiaries to
develop strategic messaging, script and presentations for quarterly earnings calls, annual stockholders’
meetings and investor road shows.
Entrepreneurship/Business Expansion: Part of inter-company project teams which developed, implemented
and evaluated, respectively, various market share/strategic initiatives (i.e., merger of BPI and FEBTC).
Medco Asia Investment Corporation (formerly Lippo Asia Investment Corp.)
1 Year, 11 Months, 12/94 – 11/96
Foreign investment house operating out of Hongkong/Indonesia, established in 1995, involved in short -term
lending, securities trading, commercial paper brokerage, debt and equity underwriting and syndication.
Head of Corporate Finance
Don Cesar Teodoro L. Sevilla II
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Business Development: Tasked to build corporate finance business, responsible for profit/loss, including hiring
and staffing; Managed relationships with foreign principals from Lippo HK/Indonesia and affiliates: Lippo
Securities and Lippo Bank.
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Entrepreneurship: Assisted Managing Director (American national) in start-up/establishment of Investment
House, wrote business plan and information memorandum for licensing with BSP and SEC, staffing.
Network Building: Developed value proposition and business name as a newly-established investment house generated 1st year gross income of P1M, 100% of quota.
Corporate Communications/Publicly-listed Company Disclosure: Designed and wrote content of Annual
Report of publicly-listed Medco Holdings reflecting corporate shift as investment holding company.
Investment & Capital Corp. of the Philippines
1 Year, 10 Months, 01/93 – 11/94
Manager (Investment Banking, Corporate Finance)
PricewaterhouseCoopers Financial Advisors, Inc.
1 year, 1 Month , 11/91 – 12/92
Consultant II (Business Advisory, Corporate Finance)
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Business Process Improvement: Established Mergers & Acquisitions Book.
Multinational Investment Bancorporation
1 Year, 11 Months, 06/88 – 05/90
Financial Analyst (Corporate and Economic Research)
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Business Process Improvement: Organized analysts into Generalists and Specialists.
TRAINING & CAREER DEVELOPMENT:
Building a High Performance Project Organization
Aug 31 – Nov 19, 2011
3rd Module of Diploma in Applied Project Management, Ateneo Center for Continuing Education, Ateneo
Professional Schools, Makati.
EDUCATION:
School of Economics, University of the Philippines
1984-1988
BS Economics, Dean’s List (equivalent to Cum Laude)
Ateneo de Manila University High School
1980-1984
SOCIAL RESPONSIBILITY:
Treasurer, Executive Committee, Marriage Encounter Foundation of the Philippines (MEFP)
Member, Board of Directors, MEFP
ON-LINE:
http://ph.linkedin.com/in/doncesarlsevilla
https://plus.google.com/110608468231819741861
https://www.facebook.com/doncesar.llamanzaressevillaii
https://twitter.com/donclsevilla
http://donisevilla.blogspot.com
http://re.vu/dclsevilla
2002-2003
2002-2004