8851 North Fawn Meadow Drive
McCordsville, Indiana 46055
Mobile: 317-408-0706
Email address: daynepoling@yahoo.com
Objective Obtain a senior level media position in which my prior project management, research, planning, and negotiation experience can be utilized to help the organization achieve its goals.
Work Geometry Global Media/Research Aug 2012 – Sept 2014
Experience Carmel, Indiana (Formerly Roman Brand Group)
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Planned, negotiated, and placed radio and television buys for ITT-Tech (8 DMAs).
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Evaluated cost-per-lead analysis, creative analysis, and hourly analysis for ITT-Tech.
Communicated with ITT-Tech field marketing managers regarding market conditions.
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Provided in-depth analysis of all lead generation for each ITT-Tech market cluster.
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Planned and placed all local media for Reynolds Farm Equipment.
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Negotiated and placed local television sports buys for multiple John Deere dealers in
Houston and Indiana.
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Negotiated and placed local television for BRP Skidoo in the Portland, Oregon market.
Caldwell VanRiper (CVR) Account Service/Media July 2011 – Mar 2012
Indianapolis, Indiana
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Served as Account and Media Supervisor on the National Bank of Indianapolis (NBofI) account.
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Led monthly meetings with President of NBofI and bank’s marketing consultant to discuss objectives, strategies, and tactics for all marketing and media projects.
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Managed all agency projects for NBofI and assignment of CVR personnel to those projects.
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Oversaw all media planning and placement for NBofI.
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Administered all NBofI ad allocations.
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Worked directly with NBofI Banking Center Administration Manager to ensure marketing and media corresponded with each Banking Center’s local marketing objectives.
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Managed marketing for major product introductions including new credit cards and mobile application software.
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Created and implemented communications plan for new Banking Center opening in
Carmel, Indiana.
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Managed all CVR billing for the NBofI account.
Comcast Spotlight Research Manager Feb 2007 – July 2011
Indianapolis, Indiana
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Managed Research Department personnel and workflow.
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Established and monitored Research Department quarterly and annual goals.
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Consulted with Local/Regional Sales Directors and Managers regarding research needs.
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Oversaw research projects for four television DMAs.
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Implemented and administered corporate research initiatives.
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Analyzed qualitative research data to provide strategic sales proposals for all clients.
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Evaluated Comcast.net performance through analysis of comScore data.
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Evaluated media spending data to ensure company received appropriate share of business.
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Administered all research software and provided software training for staff.
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Presented research materials during major client presentations.

Roman Brand Group Contracted Sr. Media Buyer Sept 2006 – Jan 2007
Indianapolis, Indiana
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Constructed and maintained radio and television buys for ITT-Tech (5 DMAs).
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Negotiated annual rates for ITT-Tech.
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Evaluated cost-per-lead analysis, creative analysis, and hourly analysis for ITT-Tech.
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Communicated with ITT-Tech field marketing managers regarding market conditions.
EchoPoint Media Media Supervisor Dec 2003 – Sept 2006
Indianapolis, Indiana
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Managed Media Buyers and Media Assistants on the Steak n Shake account.
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Supervised the media buying process for all Steak n Shake Corporate DMAs.
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Oversaw the post-buy analysis process for all Steak n Shake electronic media buys.
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Supervised monthly billing for all Steak n Shake DMAs.
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Created and maintained reports tracking media buy costs, audience delivery, and billing.
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Evaluated, negotiated, and implemented sports sponsorship packages for Steak n Shake.
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Lead all quarterly buy and post-buy review meetings with Steak n Shake’s CMO.
Negotiated and bought all media in Indianapolis, Orlando, Dallas, and Cincinnati DMAs. ja&g advertising, inc. Senior Media Buyer Jan 2002 – Dec 2003
Cincinnati, Ohio
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Constructed and maintained radio and television buys for The Kroger Co.
(Cincinnati/Dayton, Delta, and Atlanta Kroger Marketing Areas), and The Cincinnati Reds.
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Implemented outdoor buys for The Kroger Co. (Atlanta KMA).
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Implemented and maintained print media for Cincinnati Reds.
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Evaluated and negotiated in-stadium bathroom advertising agreement for Cincinnati Reds.
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Compiled and evaluated television post-buy analysis.
Computer Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Strata View32, SmartPlus, SQAD,
Skills Media Professional, Donovan DDS, Photoshop Elements, CableQual, Orion, Media Monitors,
TNS/Kantar Media, SRC Spotknowledge, Polk Insight, Microsoft MapPoint, comScore,
Nielsen @Plan.
Education Indiana University
Bloomington, Indiana
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Bachelor of Arts
Major: Telecommunications (Advertising Emphasis).
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Minor: Psychology.
 Dean’s List - five semesters.
May 1995