Identification
Prerequisites
Language
Compulsory/Elective
Text books and course
materials
Economics and Management
Undergraduate
MGT 465 Strategic Management and Business Policy – 3KU credits
(6ECTS credits)
Fall, 2015
Term
rasulhajiyev88@gmail.com
Instructor
41 Mehseti Str. Neftchilar Campus,WED 18:30-21:00 p.m room 306n
Classroom/hours
MKT 301 Principles of Marketing / MGT 310 Management and Organization
English
Department
Program
Subject
Core textbook:
Crafting and Executing Strategy, 19th edition, 2013
Arthur Thompson, A. J. Strickland, John Gamble
Additional materials (will be presented by the instructor):
Some chapters from the additinal textbook: Exploring Corporate Strategy, 10th edition, 2013
G. Johnson, R. Whittington, K. Scholes
Case studies: Business Strategy and Project Management
Vertical Integration and the scope of the firm
Diversification Strategy
Panasonic Group – New Midterm Management Plan
Organizational Crisis: The logic of failure etc.
Course outline
Course description:
This course is designed to give students a detailed knowledge on business strategy. Students
will be provided with a knowledge, which they can use to identify, analyze, and resolve
different strategic issues in the modern business world.
Course objectives:
 To develop students’ capacity to form a strategic vision where the company is headed
and to set objectives and performance targets that measure the company’s progress
 Help students to understand the methods for scanning the environment and learning
the exploring and exploiting capabilities
 To enhance students understanding on corporate level and business level decisions
 To give picture of the strategy evaluation and control and change management
Learning outcomes: At the end of this course students will be able to:
 To understand and diagnose the macro-environment
 To examine environmental opportunities and constraints based on firm’s
strengths and weaknesses
 Define and classify types of competitive advantage and explain associated best
practices for creating and maintaining advantage
 To measure resources and competences
 To explain the diversification, vertical and horizontal integration concepts
 Become familiar with the possibilities to cooperate
 Have an awareness on Portfolio Matrices
 Have an information on key foreign market entry modes
Teaching methods
Evaluation Criteria
Case analysis
Group discussion
Experiential
Lecture
Others
Methods
Date/deadlines
Percentage (%)
25
15
Midterm Exam
5 Case studies (2 points
for each)/Exercises (5
points)
Presentation/Group
Discussion/Leading class
discussion
10
10
Class Participation
2 quizzes (21.10.2015
and 16.12.2015)
Project
Final Exam
Others
Total
40
100
Week
Tentative Schedule
Date/Day
(tentative)
Topics
1
16.09.2015
Introducing Strategy / Explanation of the syllabus
2
23.09.2015
Evaluating a company’s external environment
3
30.09.2015
4
07.10.2015
Evaluating a company’s resources, capabilities and
competitiveness
Exploring and Exploiting Capabilities
5
14.10.2015
The five generic competitive strategies: which one to employ?
6
21.10.2015
7
28.10.2015
8
04.11.2015
Choices at Business Level / Differentiation / Game Theory. Quiz 1
Diversification Strategy, Vertical Integration and the Scope of the
Firm
MIDTERM EXAM
9
11.11.2015
Strategies for competing in international markets
10
18.11.2015
Drivers of Internationalization / Market selection and entry
11
25.11.2015
12
02.12.2015
13
09.12.2015
14
16.12.2015
15
23.12.2015
Will be
announced
16
Ethics, corporate social responsibility, environmental
sustainability, and strategy
Building an organization capable of good strategy execution:
people, capabilities, and structure
Managing internal operations: actions that promote good strategy
execution
Corporate culture and leadership: keys to good strategy execution.
Quiz 2
Managing Strategic Change
Final Exam
Textbook/Assignments
Chapter 1
Exercise
Chapter 3
Case study
Chapter 4
Exercise
Extra material
Chapter 5
Case study
Extra material
Extra material
Chapter 7
Case Study
Chapter 8
Case Study
Chapter 9
Exercise
Chapter 10
Case study
Chapter 11
Chapter 12
Exercise
Extra material