FOR IMMEDIATE RELEASE
CONTACT:
BARRY SANEL PACKAGING ADVISORS
Barry Sanel, 845-228-5556, barry@barrysanel.com
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BEVERAGE INDUSTRY VETERAN LAUNCHES CONSULTING
PACKAGING RESOURCE FIRM FOR CPG MARKETS
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Barry Sanel Packaging Advisors to Provide
General Consulting and Management Services Including
Representation, Branding, Design and Production Management
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CARMEL, NY, May 02, 2008 – Barry Sanel, a respected printing and packaging
solutions executive with over 20 years of industry experience, announced the launch of
Barry Sanel Packaging Advisors, a new consulting services firm dedicated to the
packaging industry.
Among the consultative services the new firm will offer are:
• Agency selection design direction and management
• Packaging innovation and sustainability initiatives
• Cost reduction, process and budget control
• Printer selection, press approvals and color management
Mr. Sanel’s extensive industry experience includes his most recent post of Packaging
Manager in the Marketing Services division of Cadbury Schweppes Americas
Beverages where he managed packaging on notable premium brands such as Mott’s,
Nantucket Nectars, Mistic Iced Tea, Orangina, Orange Crush, ReaLemon, IBC,
Stewart’s Root Beer and Yoo-Hoo Chocolate Beverage.
During his tenure at Cadbury Schweppes, Sanel was responsible for hiring design
agencies, giving design direction, budgeting and execution for re-branding and product
line strategy campaigns as well as ensuring compliance with all food labeling
regulations in North America. His expertise includes primary, secondary and tertiary
packaging development.
MORE…
BARRY SANEL PACKAGING ADVISORS – Page 2 of 2
"In my years within the packaging industry, I have seen so many jobs go over budget or
get delayed because of press problems that began in the design phase.
I realized that many companies need a packaging specialist who can help them prevent
these losses, but don't have the budget for a full-time staff member. This became the
catalyst for my idea to be available for outsourcing. The small investment a company
makes in hiring me for a few days can pay for itself if a packaging component would
otherwise be delayed or has to be reprinted.
I have also seen otherwise very talented Brand Managers, Art Directors and Designers
go on press with little or no printing experience create major delays because they don’t
understand the process. I have the printing and marketing skills to bridge this gap.”
“How good does your product look on the shelf next to your competition? Is your current
packaging effective? Relevant? Are you missing deadlines because your printer can’t
reproduce the art as designed? Is your brand message consistent across platforms and
channels? These are just a few areas that our insight and experience can help you
meet your packaging goals,” Mr. Sanel noted.
“Creativity, innovation, speed-to-market and integrity are the cornerstones of our
service,” Sanel stated. “Our clients count on us to maximize impact and minimize costs,
and that’s what we deliver.”
Barry Sanel Packaging Advisors is located in the New York City suburb of Carmel, NY.
Contact Barry at 845-228-5556 or barry@barrysanel.com.
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