Exclusively for Special Entrepreneurs…
Controversial New Book Reveals Proven WealthBuilding Secrets That Have Provided Over
4 Billion Dollars in Sales!
(Headline A)
For Entrepreneurs Only…
Sensational New Wealth-Building Book Responsible
For Over 4 Billion Dollars in Sales
Replaces Conventional Wisdom
And Causes a Frenzy of Controversy
(Headline B)
Read the book as though your business life depends on it—because it does!
Myth-shattering book shakes traditions that blow away conventional wisdom,
providing enormous bottom-line benefits for profit-oriented people
Dear Friend,
Why are people in the know so fascinated?
Until you read this amazing book for yourself, you are missing out on something really big.
What’s all the buzz and controversy about?
HOW TO TURN WORDS INTO MONEY, by best-selling author Ted Nicholas, step by step helps
solve the single most difficult and perplexing problem facing every business.
The small business, the midsize operation and the large enterprise all face the very same dilemma.
The gigantic obstacle
How do you attract new customers without going broke? The lifeblood of business is new
customers. But how do you get a continuous supply of new customers cost effectively?
Why they call Ted Nicholas “The 4 Billion Dollar Man,”
“The Millionaire Maker,” and “The Entrepreneur’s Entrepreneur”
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Founder of 23 successful companies
Best-selling author of 15 books, including How to Turn Words Into Money and How to
Form Your Own Corporation Without a Lawyer for under $75
World’s most successful marketing consultant
Copywriter extraordinaire with sales letters, emails and ads which have already
produced over 4 billion dollars in sales
Sold out seminars around world with many attendees attributing their millions to Ted’s
teachings
And after you acquire them, how do you keep them?
Unless this challenge is met, it’s only a matter of time before the organization must cease
operations and be forced to close its doors.
Most businesses’ customer acquisition programs are extremely costly. And risky. And, they are
almost impossible to accurately measure.
Ted Nicholas started with just $90. He became an enormously successful multi-millionaire
entrepreneur. Then he went on to become the world’s highest paid consultant by creating an
unsurpassed, foolproof customer acquisition system. It is perhaps the best and most effective
method ever devised to acquire customers. Now you can grow your business using proven secrets
never before revealed anywhere.
Ted shows you how to attract hordes of new customers. At a profit. With little or no risk. And
often with little or no investment.
Here is a partial look at what is revealed in HOW TO TURN WORDS INTO MONEY:

Discover how Magic Words can make people laugh. Cry. Or buy. (Page 5)
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Your success will explode once you create an irresistible Unique Selling Proposition
(U.P.S.)—A step-by-step guide (Page 70)
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10 ways to employ the best method ever devised to market a product (Page 21)
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Magic phrases that will result in your getting everything you buy at up to an 80% discount
(Page 7)
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Magic words that practically compel people to want to do business with you (Page 6)
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The easiest way to sell anything to anybody (Page 16)
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The most important question any successful businessperson must answer correctly (Page 30)
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127 proven headlines which you can use as a template for all your advertising (Page 119)
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Discover this little-appreciated communication skill which can make all the difference (Page
31)
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Remove these 17 commonly accepted myths which could be blocking your path to success
(Page 48)
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11 authors who can positively influence your career (Page 13)
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Increase your sales tenfold with this two-step marketing tip (Page 33)
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41 ways to trigger profitable new ideas (Page 36)
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How staying a step behind technology can increase your bottom line (Page 33)
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The fastest way to increase your knowledge (Page 32)
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The technique that can help you accurately predict human behavior (Page 31)
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33 secrets of successful sales letters (Page 137)
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9 secrets of a profitable space ad (Page 126)
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How to put “teaser” copy on your envelopes that can double your sales (Page 149)

How to prepare headlines that make money (Page 107)
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38 proven ways to use the most powerful word in any language (Page 160)
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How to launch a new product successfully (Page 172)
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Secrets of profitable Yellow Page ads (Page 243)
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Boost profits and ease of operation in your business with the cookie-cutter factor (Page 89)
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10 little-known million-dollar sales secrets (Page 109)
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How to get rich using Ted’s unique “ice-cream cone” theory (Page 61)
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7 no-cost ways to profitably sell follow-up products (Page 68)
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Developing your most valuable business asset—and it’s not inventory, equipment or
employees (Page 67)
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The best way to gage how well your business is doing that almost no one measures (Page 64)

The most important first task in building your business will both shock and delight you (Page
63)
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Does spirituality have a place in business? (Page 80)
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11 unique ways to compensate employees for maximum performance (Page 87)
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The most humane way to treat a non-performing employee (Page 86)

The secret to motivating suppliers to be great contributors to your business and to go the extra
mile for you (Page 88)
What readers are saying
“Ted Nicholas possesses two credentials that make his new book, ‘How to Turn Words Into Money,’
a must. First, instead of just writing about it, Ted has actually done it, making millions of dollars as
a successful mail order entrepreneur. Second, he writes so well his book is a pure pleasure to read.
You get not only the primary secrets of making money in mail order. But a second lesson (free) in
the art of clear writing.”
―Bob Bly
Best-Selling Author and Copywriter
“‘How to Turn Words Into Money’ is much more than a lesson on how to generate income by
writing great copy. It’s a valuable lesson in life…how to communicate so well that we can reach the
levels of happiness and success we so desire!”
―Janie Barnes
Entrepreneur
“Your new book is a guaranteed millionaire maker. And I intend to be one of them! ‘How to Turn
Words Into Money’ not only reveals the right words to use, but the secrets of how to use them. It’s
money in the bank for copywriters, speakers and anyone with a product or service to market.”
―Phyliss Schwartz
Copywriter
“Ted Nicholas has been a direct mail/marketing guru for me for many years now. While his
success over the years alone testifies to his brilliance, the truth is that the techniques and principles I
have learned at his knee have brought success to me and my company time after time.
“What’s more, besides his unmatched business acumen and ‘feel’ for the ‘game,’ I very much
appreciate that Ted’s philosophies relating to life work hand in hand with his beliefs relating to
business and making money.
“He has always emphasized honesty, fair dealings, family and keeping one’s priorities straight
above all else.”
―Greg Neff
Director of Creative Services
The Sportsman’s Guide
Is this book for you?
Maybe. Maybe not. You must be ready for it. But, it definitely is not for everyone. Especially
those who like to only feel comfortable following the conventional wisdom of the crowd (which is
almost always wrong).
The book is prepared exclusively for very special people who, once they see evidence and proof of
new directions, can stand alone. You act independently, and sometimes go in an opposite direction
from the crowd. And not only be comfortable, but enjoy and even revel in doing so. If so, this book
is for you.
If you are indeed such a unique person or executive in a small or large enterprise, you are most
fortunate to receive this message. HOW TO TURN WORDS INTO MONEY completely replaces
current business and marketing systems and this will greatly impact and even perhaps change the
direction of your life.
7 Special Reports by Ted Nicholas, a $98.00 value, are yours absolutely Free—
just for taking a no-obligation look at HOW TO TURN WORDS INTO MONEY
Special Report #1—Profit From Cutting-Edge Internet Marketing
Make money selling products and services online with little or no marketing costs and in the
comfort of your own home.
Special Report #2—The Secret to a 100% Response From a Mailing
Imagine what it would be like to target and get that all-important response you really need.
Special Report #3—11 Secrets to a Successful Ad
A fortune awaits the entrepreneur who knows how to create profitable space ads in magazines
and newspapers.
Special Report #4—Direct Marketing Insider’s Testing Secrets
You cannot succeed online or offline unless you know how to effectively test your product, copy,
offer and mailing list. You’ll get a step-by-step guide.
Special Report #5—Avoid the Top 10 Mistakes in Preparing Sales Letters
The vast majority of entrepreneurs are making one or more errors that are killing their response.
You will not ever be one of them.
Special Report #6—Avoiding the Top 7 Marketing Mistakes Can Save You a Fortune
Small and large business people around the world make these common deadly mistakes which
you can now avoid.
Special Report #7—Increase Response to Mailings With Little-Known Secrets
Finally you’ll be able to increase sales and profits from all your mailings, small or large.
We’ve put all 7 of these Special Reports together as part of our special introductory offer. They
are yours Free to keep, a $98.00 value, no matter what, just for taking a look at HOW TO TURN
WORDS INTO MONEY.
And that’s not all!
Just for the asking, you may receive a Free subscription to Ted Nicholas’ e-zine, The Success
Margin. Regularly receive the very latest, cutting-edge tips on marketing, both online and offline.
It’s a $100 value and published every two weeks.
Unprecedented Money-Back Guarantee
Under this special introductory offer you may own the book at just $37 hardcover ($27 e-book)
and review HOW TO TURN WORD INTO MONEY for a 90-day period. If for any reason you are
not delighted, you may return the book undamaged for a prompt and courteous, hassle-free refund.
We are so certain you’ll be pleased, the 7 Special Reports a well as the subscription to The
Success Margin are yours to keep regardless, just for taking a look at HOW TO TURN WORDS
INTO MONEY. Could anything be fairer?
For fastest service, please call toll free at 1-877-232-4002. Or please call complete coupon below
and mail or fax now. Please print clearly and legibly.
Free Trial Request
Please rush me ___copies of Ted Nicholas’ HOW TO TURN WORDS INTO MONEY under your
no-risk 90-day money-back guarantee.
I understand that I will be sent absolutely Free 7 Special Reports by Ted Nicholas that are mine to
keep regardless, even if for any reason I wish to return the book.
 Also, please enter my subscription to The Success Margin. My e-mail address is
_______________________.
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