The University of Jordan
Faculty of Management and Finance – Department of Business Management
Course Code: 5204201
Pre-requisite:none
Class room:222
222
Department:
Department
of
Business
Management
Course title: Strategic Management
Course Credit: 3 hours
Course Days/Time : Monday Wednesday 8:00 - 9:30
Faculty: Faculty of Management and Finance
Instructor Name: Mohammad Ali Bdour
Office Number:
Office Hours:
Monday Wednesday 11:00 – 12:00
E-mail: bdour2002@yahoo.com
Course Description:
This Corse focuses on how to Deale with organizational comprehensive manner to
develop it is strategy, it includes the identification of environmental factors, external and
internal analysis as well as analysis of organization resources and it's potential to draw
the organization strategy for the long term. Also includes the cases of multiple
comprehensive help in the training of students to strategic analysis and strategy
decisions making.
Course Objectives: This course provides an overview of the most important
topics covered in
Strategic management field at undergraduate level.
1- Its aim is to help students in their study understanding basic strategic
management.
2- study the importance of strategic management .
3- study the elements of strategic management.
Course Contents:
CH 1 -The nature of strategic management.
1-Defining Strategic Management
2- Stages of Strategic Management.
-strategy formulation
- strategy implementation.
- strategy evaluation.
3456-
Key Terms in Strategic Management.
Benefits of Strategic Management.
Pitfalls in Strategic Planning.
Comparing Business and Military Strategy.
CH 2 -The business vision and mission.
1- What Do We Want to Become.
2-What Is Our Business.
-A vision statement.
-Mission Statement.
- Vision versus Mission
CH 3 -The external assessment.
1- External Audit.
2- The Nature of an External Audit.
3- Key External Forces.
4- Relationships between Key External Forces and an Organization.
5- The Process of Performing an External Audit.
6- The Industrial Organization (I/O) View.
7- Advantages and Disadvantages of a Weak Dollar.
8- Social, Cultural, Demographic, and Natural Environmental Forces.
CH 4 -The internal assessment.
1-The Process of Performing an Internal Audit.
2-The Resource-Based View (RBV.
3-Integrating Strategy and Culture.
4-The Basic Functions of Management.
5-Functions of Marketing.
6- Finance/Accounting Functions.
7-Research and Development Audit.
CH 5 -Strategies in action.
1-The Nature of Long-Term Objectives.
2-Varying Performance Measures by Organizational Level.
3-The Balanced Scorecard.
4-Types of Strategies.
5-Integration Strategies
CH 6 -Strategy analysis.
1-The Process of Generating and Selecting Strategies.
2- The Strategy-Formulation Analytical Framework.
3- A Comprehensive Strategy-Formulation Framework.
4-The Matching Stage.
CH 7 -Implementing strategies: management and operations issues
1-The Nature of Strategy Implementation.
2-The Stamus Company’s Hierarchy of Aims.
3-Resource Allocation.
CH 8 -Implementing strategies: marketing, finance/accounting, R&D,
and miss issues.
1- Current Marketing Issues.
2- Advertising Media.
3- The New Principles of Marketing.
- Advertising Media.
- Purpose-Based Marketing.
- Market Segmentation.
4- Retention-Based Segmentation
CH 9 -Strategy review, evaluation and control
1-The Nature of Strategy Evaluation.
2-Rumelt’s Criteria for Evaluating Strategies.
3-A Few Big Company Household Names That Disappeared Over Past
Years.
4- Why Strategy Evaluation is More Difficult Today
CH 10 -Business ethics/social responsibility/ environment Sustainability.
1- Social Responsibility, Environmental Sustainability.
2- The Process of Evaluating Strategies.
3- Reviewing Bases of Strategy.
CH 11 -Global/ international issues.
1-
A Comprehensive Strategic-Management Mode.
2-
Multinational Organizations.
3-
Advantages of International Operations.
4-
The Global Challenge
Assessment Methods:
1-
Evaluation Tool
Mid-term Examination
2345-
Participation
Homework
Short Exam
Final Examination
Grading %
30%
5%
10%
5%
50%
Date
Monday 10th
November
2014
During the semester
During the semester
During the semester
Determined
by
the
University
Main Textbook:
Strategic Management (A Competitive Advantage Approach):Concepts and Cases ,
Fred R.David , Copyright 2013 , Fourteenth Edition.
Additional readings:
-Strategic Management: concepts , Frank Rothaermel ,Copyright 2012 , Ninth
Edition.
- Strategic Management: An Integrated Approach ,Charles W,L.Hilland
Course Policies:
Attendance
-
Students are expected to attend class. Students may not receive credit for a
course if they do not attend 85 % of the class meetings
Academic Honesty:
-
All the assignments and work submitted by the student should be his or her
own.
All actions of academic dishonesty including cheating, plagiarism or helping
other students in such actions will be deal with strictly according to the
university regulations.
Assessments Methods:
-
-
All students are expected to attend all exams. Student cannot retake the exams
without an excuse within three days of the exam date and the instructor has the
right to accept or refuse it according to the university rules.
All students must submit home works on time otherwise the instructor will not
accept it.