WORLD
PRESS
TRENDS
2008
COUNTRY REPORT
1
Outline
1.
2.
3.
4.
5.
COMMENTARY
POPULATION
NUMBER OF TITLES AND CIRCULATION
SALES
NEWSPAPER REACH, READERSHIP AND MEDIA
CONSUMPTION
6.
ONLINE / DIGITAL PUBLISHING
7.
ADVERTISING
8.
PUBLISHERS AND NEWSPAPERS
9.
EMPLOYMENT AND SALARIES
10. PRINTING AND DISTRIBUTION
11. RESEARCH
12. TAXES
13. SUBSIDIES
14. DISCOUNTS
15. OWNERSHIP
16. CONTACT
2
IMPORTANT :

Where 2007 figures are not yet available for a specific heading, please
provide the estimated figures you may have and indicate in a footnote
when the definitive figures will be available.

If there is insufficient space for your answers or if you wish to give further
relevant information, please attach supplementary sheets to the
questionnaire.
PLEASE NOTE :
Sections of tables which are shaded should only be completed if the figures in previous
editions are incorrect or were not previously available.
3
1. COMMENTARY
Notes to contributors:
Please describe briefly the situation in following areas in 2007.
1. General economic situation (major factors that have influenced the newspaper
industry)
According to International Centre for Policy Studies estimates (ICPS,
http://www.icps.kiev.ua/eng/comment.html?id=208), real GDP grew 7.2% in 2007. The role
of domestic demand in the economy has grown stronger. The contribution of gross national
expenditures (GNE)—the sum of consumption, investment and change in inventories—to
GDP growth was 14.2 pp, almost equal to the indicator for 2005. Whereas domestic demand
was mainly driven by consumption in 2005, investment played a stronger role in 2007.
The ICPS forecast is for GDP to grow 6.5% in 2008 and 5.5% per annum over 2009–2010.
During the forecast period, the main driver of economic growth will continue to be
consumption, but as this slows down, the relative role of investment in economic growth will
become stronger. The share of investment in GDP will grow from 24% in 2006 to 32% by
2010, while the share of consumption will slip from 80% in 2006 to 76% in 2010.
During the forecast period, imports will continue to grow faster than exports, according to
ICPS analysts. The negative trade and the current account balances will continue to
deteriorate, amounting to 7.8% of GDP and 7.4% of GDP in 2010.
Also it is important to point out, that President Elections next year (2009) will influence both
the economy and the media market.
2. Performance of newspapers vs. other media (principal trends behind the
figures)
The main indicator here is that the press possesses the second place (after TV) on
the incomes coming from the advertisement
3. Performance of different types of newspapers (paid-for/free, morning/evening,
tabloid/broadsheet, local/regional/national)
Still there is, mainly, weekly newspapers launches in Ukraine
4. Newspaper launches / closures
1. Daily newspapers are lowering the periodicity and are becoming weekly
newspapers.
2. During 2007 one daily newspaper was opened and one paid-free newspaper
became daily (from weekly)/
3. From the 5-6 officially listed newspapers (in the Ministry of Justice lists) only 1 is
really working. Others are stopped.
5. Advertising (trends, highs, lows)
1. One more year an average advertising market increase will be around 30%.
2. Segmentation process on the types of issues will be going on. The new segment is
possible to appearance – “personal finance” magazines.
There are some factors also, which could be reasons to raise advertisement prices in
the media sector in 2008:

Existing media-holdings enlargement, new investments into new projects,
competition intensifying in the field of advertisers attraction;
4






New project launches, mainly in the business and women segments;
Consolidation in the printed media segment, print industry committee creation;
Media-measurement quality enhancement;
New print media segments formation (information-analytical, ladies’ auto,
personal finance);
Media inflation 20-25%;
Other advertisement prices enlargement (first of all, for TV advertisement)/
And, as a result, re-directioning of some money to the press
6. Circulation (trends, highs, lows)
There is no data on this issue in Ukraine
7. Readership (trends, highs, lows; including readers’ habits and preferences)
8. Online / Digital Publishing (newspapers, the internet and mobile telephony)
9. Ownership (changes, such as mergers, acquisitions, alliances; new or planned
legislation or initiatives on investment, foreign ownership, cross-ownership,
concentration and privatization affecting newspapers as businesses)
10. Media / Press Laws (new or planned legislation or initiatives affecting
newspapers as businesses)
11. Copyright (new or planned legislation or initiatives affecting newspapers as
businesses)
12. Printing & Distribution (new developments in printing & distribution systems)
There are more and more retail points of sales in the supermarket chains. This
segment is very fast growing in Ukraine.
Existing retail chains of press points of sales are in the battle of 3 main press market
players – it is a process of ownership changes in this market segment.
13. Postal Issues (new or planned legislation or initiatives affecting newspapers as
businesses)
Ukrainian post raised tariffs on delivery this year
14. Taxes (new or planned legislation or initiatives on VAT and other taxes affecting
newspapers as businesses)
15. State Support (new or planned legislation or initiatives on subsidies and other
forms of state support affecting newspapers as businesses)
16. Environment (new or planned legislation or initiatives affecting newspapers as
businesses)
The main influence will come from the Ukrainian membership in WTO
17. Other Factors (that have influenced the final data, such as press council,
employment etc.)
5
Source : UAPP, International Centre for Policy Studies, All-Ukrainian Advertising
Coalition
6
2. POPULATION
2.a) Population by age and sex
Notes to contributors:
* Please apply demographic split used in your country.
All Individuals
Male
Female
Age *
0 – 14
15 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65 +
Total
000
%
000
%
000
%
7949.9
16.5
4074.7
18.3
3875.2
15.0
7381.2
15.3
3756.5
16.8
3624.6
14.0
6606.1
13.7
3286.6
14.7
3319.6
12.8
7245.4
15.0
3493.8
15.7
3751.6
14.5
6653.0
13.8
3077.7
13.8
3575.3
13.8
5426.8
11.3
2291.2
10.3
3135.6
12.1
6958.9
14.4
2326.1
10.4
4632.9
17.9
48221.2
100
22306.4
100
25913.3
100
Source : Ukrainian State Committee on Statistics
Comments :
2.b) Population by social class and sex
Notes to contributors:
* Please indicate different categories than below if used in your country :
A = Upper middle class - higher managerial, administrative or professional
B = Middle class - intermediate managerial, administrative or professional
C1 = Lower middle class - supervisory or clerical, and junior managerial, administrative
or professional
C2 = Skilled working class - Skilled manual workers
D = Working class - Semi and unskilled manual workers
E = Those at lowest levels of subsistence - State pensioners or widows (no other
earners)
Social class
All Adults
Male
Female
*
000
%
000
%
000
%
A+B
4201,6
23,8
2012,9
24,3
2188,7
23,4
1880,2
10,7
635,2
7,7
1245,1
13,3
3174,7
18,0
2237,2
27,0
937,5
10,0
692
3,9
334,1
4,0
357,9
3,8
C1
C2
D
7
E
Other
N/A
Total
6821,8
687,3
175,9
17633,6
38,7
3,9
1,0
100
2641,5
305,7
106,5
8273
31,9
3,7
1,3
100
4180,3
381,7
69,4
9360,6
44,7
4,1
0,7
100
Source : : Marketing&Media Index Ukraine 2007/3 (TNS Ukraine)
(sample size - 5000 respondents aged 12 to 65, cities with more than
50000 inhabitants)
Comments :
8
2.ca) Households (occupancy)
Notes to contributors:
* Please indicate different categories if used in your country.
Occupancy *
1 person
2 people
3 people
4 people
5 or more people
Total
Households
000
%
904,3
5,1
4113,7
23,3
6570,9
37,3
3967,5
22,5
1984,7
11,3
17633,6
100
Source : Marketing&Media Index Ukraine 2007/3 (TNS Ukraine) (sample size 5000 respondents aged 12 to 65, cities with more than 50000 inhabitants)
Comments : persons in family
2.cb) Households (children)
Notes to contributors:
* Please note that the number of households with children should equal the sum of
numbers of households with children aged 0-3, 4-9, and 10-15. Indicate different age
groups if used in your country.
Children
Households
000
%
Without children
With children *
With children aged 0 - 3
With children aged 4 - 6
With children aged 7 - 11
With children aged 12 - 16
Total
10357,7
58,7
7275,9
41,3
1979,6
11,3
1323,8
7,5
1761,3
10,0
3177,4
18,0
17633,6
100
Source : : Marketing&Media Index Ukraine 2007/3 (TNS Ukraine) (sample size 5000 respondents aged 12 to 65, cities with more than 50000 inhabitants)
Comments :
9
2.d) Housewives (co-habiting persons)
Notes to contributors:
* Please indicate different age groups if used in your country.
Age *
Under 25
25 – 34
35 – 44
45 – 54
55 – 64
65 +
Total
Housewives
000
%
32,0
7,5
148,2
34,8
121,5
28,5
121,2
28,4
3,5
0,8
0,0
0,0
426,5
100
Source : Marketing&Media Index Ukraine 2007/3 (TNS Ukraine) (sample size - 5000
respondents aged 12 to 65, cities with more than 50000 inhabitants)
Comments : *persons aged 12-24
10
3. NUMBER OF TITLES AND CIRCULATION
3.a) Number of titles
Notes to contributors:
#
All newspapers: fill in only if no other figures are available for this table
*
Dailies = newspapers published at least four days a week.
**
Non-dailies = newspapers published three days a week or less (with the exception of papers published on Sundays only).
***
Sundays = newspapers published on Sundays only.
(1) Australia category only
2003
2004
2005
2006
2007
Change (%)
2007/2003 2007/2006
2885~
All newspapers # (A+B+C = total dailies
+ total non-dailies + total Sundays)
A. Total dailies *
53
(paid-for + free)
A.1. Total paid-for dailies * (by area =
50
national + regional and local)
A.1.1 National paid-for dailies
38
A.1.2 Regional and local paid-for dailies
12
A.1.2a Pan-regional paid-for dailies
A.1.2b International paid-for dailies
A.1.2c City paid-for dailies (1)
A.1 Total paid-for dailies * (by time =
morning + evening and afternoon)
A.1.3 Morning paid-for dailies
A.1.4 Evening and afternoon paid-for
dailies
A.2 Total free dailies *
3
A.2.1 National free dailies
1
A.2.2 Regional and local free dailies
2
A.2.2a City free dailies (1)
11
B. Total non-dailies **
(paid-for + free)
B.1 Total paid-for non-dailies **
B.1.1 National paid-for non-dailies
B.1.2 Regional and local paid-for nondailies
B.1.2a City paid-for non-dailies (1)
B.2 Total free non-dailies **
B.2.1 National free non-dailies
B.2.2 Regional and local free nondailies
B.2.2a City free non-dailies (1)
C. Total Sundays ***
(paid-for + free)
C.1 Total paid-for Sundays ***
C.1.1 National paid-for Sundays
C.1.2 Regional and local paid-for
Sundays
C.1.2a City paid-for Sundays (1)
C.2 Total free Sundays ***
C.2.1 National free Sundays
C.2.2 Regional and local free Sundays
C.2.2a City free Sundays (1)
Source : ~ Book Chamber of Ukraine; ~~ Book Chamber of Ukraine & UAPP
Comments :
2832~~
0
12
3.b) Total average circulation per issue
Notes to contributors:
*
Dailies = newspapers published at least four days a week.
**
Non-dailies = newspapers published three days a week or less (with the exception of papers published on Sundays only).
***
Sundays = newspapers published on Sundays only.
(1) Australia category only
Total average circulation per issue
2003
2004
2005
2006
2007
Change (%)
(000s copies)
2007/2003 2007/2006
A. Total dailies *
(71368,42)
(paid-for + free)
{64233,55}
[130222,88]
A.1 Total paid-for dailies * (by area
(68481)
= national + regional and local)
{60906,96}
[130222,88]
A.1.1 National paid-for dailies
(84539)
{75345}
[169815]
A.1.2 Regional and local paid-for
(22776)
dailies
{19815}
[37840]
A.1.2a Pan-regional paid-for dailies
A.1.2b International paid-for dailies
A.1.2c City paid-for dailies (1)
A.1 Total paid-for dailies * (by time =
morning + evening and afternoon)
A.1.3 Morning paid-for dailies
A.1.4 Evening and afternoon paid-for
0
dailies
A.2 Total free dailies *
119500
A.2.1 National free dailies
240000
13
A.2.2 Regional and local free dailies
A.2.2a City free dailies (1)
B. Total non-dailies **
(paid-for + free)
B.1 Total paid-for non-dailies **
B.1.1 National paid-for non-dailies
B.1.2 Regional and local paid-for nondailies
B.1.2a City paid-for non-dailies (1)
B.2 Total free non-dailies **
B.2.1 National free non-dailies
B.2.2 Regional and local free nondailies
B.2.2a City free non-dailies (1)
C. Total Sundays ***
(paid-for + free)
C.1 Total paid-for Sundays ***
C.1.1 National paid-for Sundays
C.1.2 Regional and local paid-for
Sundays
C.1.2a City paid-for Sundays (1)
C.2 Total free Sundays ***
C.2.1 National free Sundays
C.2.2 Regional and local free
Sundays
C.2.2a City free Sundays (1)
Source : * Book Chamber of Ukraine
Comments : () – average number of copies
{} - average number of copies for the issue without TV program
[] – average number of copies for the issue with TV program
59250
60950~
14
15
4. SALES
4.a) Total number of copies sold or distributed annually a
Notes to contributors:
a
Including paid-for copies (sold) and free copies (distributed)
*
Dailies = newspapers published at least four days a week.
**
Non-dailies = newspapers published three days a week or less (with the exception of papers published on Sundays only).
***
Sundays = newspapers published on Sundays only.
(1) Australia category only
Total annual sales/distribution
2003
2004
2005
2006
2007
Change (%)
(millions of copies)
2007/2003 2007/2006
A. Total dailies *
776,365~
(paid-for + free)
A.1 Total paid-for dailies * (by area =
688,535~
national + regional and local)
A.1.1 National paid-for dailies
622,393~
A.1.2 Regional and local paid-for dailies
66,142~
A.1.2a Pan-regional paid-for dailies
A.1.2b International paid-for dailies
A.1.2c City paid-for dailies (1)
A.1 Total paid-for dailies * (by time =
morning + evening and afternoon)
A.1.3 Morning paid-for dailies
A.1.4 Evening and afternoon paid-for
dailies
A.2 Total free dailies *
87,83
A.2.1 National free dailies
58,8
A.2.2 Regional and local free dailies
29,03
A.2.2a City free dailies (1)
16
B. Total non-dailies **
(paid-for + free)
B.1 Total paid-for non-dailies **
B.1.1 National paid-for non-dailies
B.1.2 Regional and local paid-for nondailies
B.1.2a City paid-for non-dailies (1)
B.2 Total free non-dailies **
B.2.1 National free non-dailies
B.2.2 Regional and local free nondailies
B.2.2a City free non-dailies (1)
C. Total Sundays ***
(paid-for + free)
C.1 Total paid-for Sundays ***
C.1.1 National paid-for Sundays
C.1.2 Regional and local paid-for
Sundays
C.1.2a City paid-for Sundays (1)
C.2 Total free Sundays ***
C.2.1 National free Sundays
C.2.2 Regional and local free Sundays
C.2.2a City free Sundays (1)
Source :
Comments :~ Data corresponding to the printed number of copies, declared by Publishing houses themselves
17
4.b) Sales revenues
Notes to contributors:
a
Please indicate in comments below the table whether the sales are including VAT or excluding VAT.
*
Dailies = newspapers published at least four days a week.
**
Non-dailies = newspapers published three days a week or less (with the exception of papers published on Sundays only).
***
Sundays = newspapers published on Sundays only
(1) Australia category only
Sales revenues (national currency,
2003
2004
2005
2006
2007
Change (%)
a
millions, current prices)
2007/2003 2007/2006
All paid-for newspapers
116,340~
(A.1+B.1+C.1 = dailies + non-dailies +
Sundays)
A.1 Total paid-for dailies *
A.1.1 National paid-for dailies
A.1.2 Regional and local paid-for dailies
A.1.2a Pan-regional paid-for dailies
A.1.2b International paid-for dailies
A.1.2c City paid-for dailies (1)
B.1 Total paid-for non-dailies **
B.1.1 National paid-for non-dailies
B.1.2 Regional and local paid-for nondailies
B.1.2a City paid-for non-dailies (1)
C.1 Total paid-for Sundays ***
C.1.1 National paid-for Sundays
C.1.2 Regional and local paid-for
Sundays
C.1.2a City paid-for Sundays (1)
Source :
18
Comments : ~ average monthly income
19
4.c) Type of newspaper sales (%) *
Notes to contributors:
* Please include data for all types of paid-for daily newspapers. If only nondailies/Sundays data are available and put in the table, please indicate that in
comments below the table.
2003
2004
2005
2006
2007
Single copy sales
> 70%
Subscriptions (home
and postal deliveries)
Home deliveries
> 30%
Postal deliveries
Office deliveries
Bulk (sponsored)
deliveries
Free distribution
> 3%
> 2%
Other
Total
100
100
100
100
100
Source : UAPP
Comments :
4.d) Cover prices
Notes to contributors:
* Please indicate a range of cover prices of daily newspapers on weekdays
** Please indicate the price of subscription divided by number of editions in a
subscription period
Cover price (national currency)
Single copy *
Subscription **
{0,3 - 1,3}
[0,7 - 1.8]
0,35 to 2,44
Source: UAPP
Comments :
{} - without TV program
[] –with TV program
20
5. NEWSPAPER REACH, READERSHIP AND MEDIA CONSUMPTION
5.a) Newspaper reach * (%)
Notes to contributors:
* Newspaper reach is a percentage of people who read a daily newspaper. If not
available, please indicate the appropriate alternative (all newspapers, non-dailies,
Sundays etc.) in comments below the table.
2003
2004
2005
2006
2007
28,9
All adults
30,5
Men
27,5
Women
Main household
shopper
Source: : Marketing&Media Index Ukraine2007/1-3 (three waves average) (TNS
Ukraine) (sample size - 5000 respondents in one wave aged 12 to 65, cities with
more than 50000 inhabitants)
Comments : for daily newspapers of project Marketing&Media Index Ukraine.
Adult respondents in ages 16-65. Based on average issue readership.
5.b) Age structure of readership *
Notes to contributors :
* Please apply readership of daily newspapers. If not available, please indicate the
appropriate alternative (all newspapers, non-dailies, Sundays etc.) in comments below
the table.
** Please indicate different age groups if used in your country
Age **
% of
readership
% daily reach within age
group
less than 16
7,4
12,1
16 – 24
20,4
20,8
25 – 34
18,6
28,4
35 – 44
18,9
32,4
45 – 54
19,3
34,4
55 – 64
15,4
34,7
65 +
0
Total
100
0
X
Source : Marketing&Media Index Ukraine 2007/3+4 (three waves
average) (sample size - 5000 respondents in one wave aged 12 to
65, cities with more than 50000 inhabitants) (TNS Ukraine)
Comments : for daily newspapers of project Marketing&Media
Index (MMI Ukraine). Based on average issue readership.
5.c) Media consumption * (minutes per day)
Notes to contributors:
* Please apply data on adults. If not available, please indicate the applied alternative in
comments below the table.
** Dailies, non-dailies, and Sundays
2003
2004
2005
2006
2007
All newspapers **
19,1
-- National
newspapers
-- Regional and local
newspapers
Magazines
Radio
Television
Internet
Source : Marketing&Media Index Ukraine 2007/3 (TNS Ukraine) (sample size - 5000
12,7
59,0
133,9
10,2
respondents aged 12 to 65, cities with more than 50000 inhabitants)
Comments :respondents in ages 12-65.
22
6. ONLINE / DIGITAL PUBLISHING
6.a) Online editions *
Notes to contributors :
*
This refers only to Web sites with editorial content.
**
Dailies = newspapers published at least four days a week.
***
Non-dailies = newspapers published three days a week or less (with the
exception of papers published on Sundays only).
**** Sundays = newspapers published on Sundays only.
Number of newspaper
2003
2004
2005
2006
2007
online editions
Dailies **
17
Non-dailies ***
Х
Sundays ****
Х
Source : bigmir.net media site ratings http://top.bigmir.net/show/mass_media/0/
Comments : 1)We counted only Web sites of the printed publications (i.e. pure online
projects are NOT included); 2) We DID NOT count the weeklies 3) We counted the
Web sites with more than 500 visits per day
6.b) Online readership (unique visitors per month *)
Notes to contributors :
* Please apply the number of unique visitors per month for the five biggest newspaper Web
sites (as a difference from page impressions required for WPT 2007). Unique visitor = a
person who visits a Web site, counted only once, no matter how many times he visits the
Web site within a specified period of time.
Data on unique visitors are available on the server of particular newspaper’s Web site. For
example, a daily New Times can go to the newspaper's server 'www.newtimes.com' to look
up the number of unique visitors at its domain 'newtimes.com', including all subdomains,
such as 'sports.newtimes.com' or 'culture.newtimes.com'.
Newspapers that have established their Web sites at more than one domain, should
declare unique visitors of its 'brand' (also referred to as a 'newspaper group'). The brand is
"a consolidation of its multiple domains that has a consistent collection of branded
content," according to Nielsen/NetRatings, a global leader in Internet media and market
research. For example, the New Times daily will sum up the number of unique visitors at its
domain 'newtimes.com' and at the domain it shares with the daily Courier, 'newtimescourier.com'.
Newspaper/
Publishing
Company
1
Web site
Gazeta Popk.kiev.ua
Kievsky(Kiev
Newspaper/PressC
enter Publishing
Ltd
2003
2004
2005
2006
2007
780 000
23
Segodnya/
www.segodny
770 000
2 Segodnya
a.ua
Multimedia Inc
Gazeta Powww.gpu750 000
3 Ukrayinsky(Ukraiua.info
nian Newspaper)
Komsomolskaya www.kp.ua
505 000
4 Pravda UA
Fakty (Facts)
www.facts.kie
253 000
5
v.ua
Source : bigmir.net media site ratings http://top.bigmir.net/show/mass_media/0/
Comments :
24
7. ADVERTISING
7.a) Advertising expenditure and economic data
7.aa) Gross domestic product (national currency, billions, current prices)
2003
267344
2004
345113
GDP
Source : Ukrainian State Committee on Statistics
Comments :
2005
441452
2006
537667
2007
630013
7.ab) Gross domestic product per capita (national currency, 000s, current prices)
2003
5591
2004
7273
2005
9372
2006
11457
2007
13506
2004
0,55
2005
0,6
2006
0,81
2007
1,56
GDP / capita
Source : Ukrainian State Committee on Statistics
Comments :
7.ac) Ad spend as a % of GDP
% of GDP
2003
0,53
Source : All-Ukrainian Advertising Coalition, Ukrainian State Committee on Statistics
Comments :
25
7.ba) Advertising expenditure per medium (national currency, millions, current prices)
Notes to contributors :
*
Forecast
** Others = transport, direct mail, video etc., or a combination of any of above media if only available as a total figure
2003
330
2004
445,5
2005
661,55
2006
892,84
2007
1162
2008 *
1449
-Newspapers
-- Magazines
165
-
242,4
323,2
384
959
165
-
419,15
569,64
778
490
Television
715
907,5
1196,85
2307.85
2384
3075
Radio
49,5
74,25
101
133,83
172
202
Cinema
-
-
25,25
32,83
40
50
Outdoor
330
473
585,8
762,55
954
1161
Internet
5,5
8,25
12,63
30.3
61
96
-
-
-
161,6
630
719
1430
1908,5
2583,08
4321,8
5403
6752
Press
Others **
Total
2009 *
2010 *
Source : All-Ukrainian Advertising Coalition
Comments :
26
7.bb) Advertising expenditure per medium (%)
Notes to contributors :
*
Forecast
** Others = transport, direct mail, video etc., or a combination of any of above media if only available as a total figure
2003
23
2004
23,3
2005
25,5
2006
20,66
2007
21
2008 *
21
11,5
-
9,5
7,48
7
7
11,5
-
16,3
13,18
14
14
Television
50
47,5
47
53.4
44
46
Radio
3 ,5
3,9
4
3,1
3,2
3
Cinema
-
-
-
0.76
0.7
0,7
Outdoor
23
24,7
23
17,64
18
17
Internet
0,5
0,6
0,5
0.7
1,1
1,4
-
-
-
3,74
12
10,9
100
100
100
100
100
100
Press
-Newspapers
-- Magazines
Others **
Total
2009 *
2010 *
100
100
Source : All-Ukrainian Advertising Coalition
Comments :
27
7.c) Advertising revenue a) (national currency, millions, current prices)
Notes to contributors :
a) Please indicate in comments below the table whether you applied ratecard figures (before discount) OR figures after discount, as
well as a typical percentage discount (range of discounts) available to advertisers from ratecard.
#
All newspapers: fill in only if no other figures are available for this table
*
Dailies = newspapers published at least four days a week.
**
Non-dailies = newspapers published three days a week or less (with the exception of papers published on Sundays only).
***
Sundays = newspapers published on Sundays only.
(1) Australia category only
Change (%)
2003
2004
2005
2006
2007
2007/2003 2007/2006
All newspapers # (A+B+C+D = total
dailies + total non-dailies + total
Sundays + online newspapers)
A. Total dailies *
201,841
(paid-for + free)
A.1. Total paid-for dailies * (by area =
186,861
national + regional and local)
A.1.1 National paid-for dailies
A.1.2 Regional and local paid-for
dailies
A.1.2a Pan-regional paid-for dailies
A.1.2b International paid-for dailies
A.1.2c City paid-for dailies (1)
A.1 Total paid-for dailies * (by time =
morning + evening and afternoon)
A.1.3 Morning paid-for dailies
A.1.4 Evening and afternoon paid-for
dailies
A.2 Total free dailies *
14,979
28
A.2.1 National free dailies
A.2.2 Regional and local free dailies
A.2.2a City free dailies (1)
B. Total non-dailies **
(paid-for + free)
B.1 Total paid-for non-dailies **
13,139
1,84
.
B.1.1 National paid-for non-dailies
B.1.2 Regional and local paid-for nondailies
B.1.2a City paid-for non-dailies (1)
B.2 Total free non-dailies **
B.2.1 National free non-dailies
B.2.2 Regional and local free nondailies
B.2.2a City free non-dailies (1)
C. Total Sundays ***
(paid-for + free)
C.1 Total paid-for Sundays ***
C.1.1 National paid-for Sundays
C.1.2 Regional and local paid-for
Sundays
C.1.2a City paid-for Sundays (1)
C.2 Total free Sundays ***
C.2.1 National free Sundays
C.2.2 Regional and local free Sundays
C.2.2a City free Sundays (1)
29
D. Online newspapers
Source :
Comments : before discount
typical percentage discount (range of discounts) available to advertisers from ratecard
30
7.d) Advertising volume sold * (number of pages & page equivalents)
Notes to contributors :
* Please apply data for all newspapers (dailies, non-dailies, and Sundays). If not available, please indicate the applied alternative in
comments below the table.
Ad volume
Change (%)
2003
2004
2005
2006
2007
2007/2003 2007/2006
14726
15721
17921
29742
44854
204,6%
50,8%
Total
In colour
3969
5504
6612
7581
8610
116,93%
13,58%
Source : Mass Media Monitoring
Comments :
31
7.e) Contribution of display, classified, insert and online advertising to total advertising revenue * (%)
Notes to contributors :
* Please apply data for dailies. If not available, please indicate the applied alternative in comments below the table.
** Classified advertising is that sold by line, word, or column inch, and semi-display advertisements on classified pages.
2003
2004
2005
2006
Display
2007
88
Classified **
7
Inserts
3
Online
Total
100
100
100
100
2
100
Source : UAPP, data of 7 daily newspapers was analised
Comments :
7.f) Top advertising categories *
Notes to contributors :
* Please apply data for dailies. If not available, please indicate the applied alternative (all newspapers, non-dailies, Sundays, etc.) in
comments below the table.
Advertising sector
% of display ad revenue
1
Automobiles
16%
2
Finance
11%
3
Telecommunications
8%
32
4
Real estate
6%
5
Entertainment industry
5%
6
Medicine/drugs
5%
7
Education and work
4%
8
Computer equipment
4%
9
Public health service
3%
Building and maintenance
3%
10
Source : Mass Media Monitoring
Comments :
7.g) Top newspaper advertisers *
Notes to contributors :
* Please apply data for all newspapers (dailies, non-dailies, and Sundays). If not available, please indicate the applied alternative in
comments below the table.
Advertiser
Expenditure
(national currency, 000s)
1
Kyivstar GSM
2
Samsung electronics
5 731,433
3
Toyota Ukraine
4 189,401
4
MTS (mobile tele systems)
4 150,317
14 755,764
33
5
AVT Bavaria company (automobile
dealer)
3 839,874
6
Poligon International Ukraine
3 809,748
7
Astelit company, telecoms
3 643,127
8
Raiffeisen Bank Aval
3 425,383
9
Privatbank
3 395,053
10 UMC, telecoms, predassesor of MTS
Source : Mass Media Monitoring
3 099,705
Comments :
34
8. PUBLISHERS AND NEWSPAPERS
8.a) Top publishing companies
Publishing company
1
2
3
4
5
6
7
8
9
Ukrainian Media Holding
Total circulation
(000s)
Total revenue
(national
currency, 000s)
120 816,976
“Halitskie Kontrakty”, publishing house
47 357,146
“Kommersant Ukraine”, publishing house
46 280,220
Kartel, publishing house
44 910,750
AutoPhotoProdazha (auto foto sales), publishing
center
32 574,609
KP Publishing
29 036,897
Pronto Kyiv
22 946,192
Ekonomika publishing
22 309,552
“Segodnia” publishing group
21 626,285
10 “Facts and Comments”, newspaper editorial
office
18 261,651
Source : Mass Media Monitoring
Comments :
8.ba) Top paid-for dailies *
Notes to contributors :
35
*
**
Ranked by circulation ; if not available, by readership
Broadsheet = a page of minimum dimensions of 53x33 cm (21x13 inches)
Tabloid = a page approximately half the size of a broadsheet newspaper
Berliner = a page 47x31.5 cm
Rheinisch = a page 51x35 cm
Nordic = a page 57x40 cm
Belgian = a page 52x36.5 cm
*** If there are more than 10 dailies in your country with circulation over 500,000 copies, please include all of them.
This refers namely to China, India, Japan, Republic of Korea and the United States of America.
Title
Language
Publishing
Circulati Readersh
Cover price
Format ** Full page ad rate
company
on
ip
(national currency)
(000)
(000)
National USD
Mono
Colour
currency
1 Факты / Факты и
rus
400000/
A3
784275~
комментарии
2271,8
(Facty i
Commentarii)
2
3
4
5
6
7
Сегодня
(Segodnja)
Комсомольская
правда
(Komsomol’skaja
pravda v Ukraine)
Експрес
(Express)
Вечерние вести
(Vechernie Vesti)
Команда
(Komanda)
Киевские
ведомости
(Kievskie
rus
rus
151686/
158083~
144000/
298000~
113600/
557000~
39531/
40710~
110000
130000/
162000~
1244,1
A3
A3
969,6
650,8
409,0
349,2
A3
A3
A3
A3
255,5
36
vedomosti)
Жизнь как она
есть (Zhyzn’ kak
ona est’)
9 Рабочая газета
(Rabochaja
gazeta)
10 *** Газета поукраински
(Gazeta poukrainski)
Экономические
известия
11
(Ekonomicheskie
izvestija)
Коммерсантъ
12
(Kommersant)
8
13
rus
37000
A3
204,4
205000
A2
162,8
81300/
292600~
rus
A3
97,2
30000
A2
71,7
Дело (Delo)
rus
14700
rus
21500
66,5
49,0
Source : Marketing&Media index Ukraine 2007/3 (TNS Ukraine) (sample size - 5000 respondents aged 12 to 65, cities with more than 50000
inhabitants)
Comments : Readership (thousands) – an audience of the issue. TNS Ukraine’s data, measured in the cities with more than 50000 inhabitants
~ daily newspaper with TV-programme
Title
Language
Publishing
company
Circulatio Readersh
n
ip
(000)
(000)
Cover price
National
currency
1
2
3
15 minutes
Gazeta poKievski
Vechirnii Kyiv
rus
13000
50000/
70000~
85000
Format **
Full page ad rate
(national currency)
Mono
Colour
USD
365,8
208,9
A4
A3
129,7
A3
37
4
5
6
7
8
Ekspress
Obiava
Obzor
newspaper
Khreshiatik
Blik
Gazeta 24
5000
106,9
rus
80000
106
A3
rus
54250
90300
90000
74,6
60,9
45
A3
A3
Source : NRS 2007/2 - Kyiv (TNS Ukraine) (Target Group Size ('000): 2079,6
Comments : ~ daily newspaper with TV-program
Sample: 2755 All people 12-65)
38
8.bb) Top free dailies *
Notes to contributors :
* Ranked by circulation ; if not available, by readership
** Broadsheet = a page of minimum dimensions of 53x33 cm (21x13 inches)
Tabloid = a page approximately half the size of a broadsheet newspaper
Berliner = a page 47x31.5 cm
Rheinisch = a page 51x35 cm
Nordic = a page 57x40 cm
Belgian = a page 52x36.5 cm
*** If there are more than 10 free dailies in your country with circulation over 100,000 copies, please include all of them.
Title
Language
Publishing
Circulatio Readershi Format **
Full page ad rate
company
n
p
(national currency)
(000)
(000)
Mono
Colour
А4
1 15 минут (15 minut)
365,8
А3
2 Обзор газета (Obzor
gazeta)
3
ЧАС-ПИК ИНФО (Chaspik INFO)
106,0
A4,A3
4
5
6
7
8
9
10 ***
Source : National Readership Survey Kiev 2007’2 (sample size 2755 respondents aged from 12 to 65, living in Kiev)
Comments : Readership (thousands) – an audience of the issue. TNS Ukraine’s data, measured in Kiev
39
9. EMPLOYMENT AND SALARIES
9a) Employment *
Notes to contributors :
* All newspapers (dailies, non-dailies, and Sundays)
2003
2004
Total number of journalists (fulltime + part-time)
Number of full-time journalists
Number of part-time journalists
Total number of other employees
Total number of employees
(journalists + others)
Source :
Comments :
9b) Salaries * / **
Notes to contributors :
* All newspapers (dailies, non-dailies, and Sundays)
** Salaries and employers’ contributions
2003
2004
Total salary costs (national
currency, millions)
Source :
Comments :
2005
2006
2007
2005
2006
2007
40
10. PRINTING AND DISTRIBUTION
10.a) Newspaper colour capability and formats
Notes to contributors :
* All newspapers (dailies, non-dailies, and Sundays)
** Broadsheet = a page of minimum dimensions of 53x33 cm (21x13 inches)
*** Tabloid = a page approximately half the size of a broadsheet newspaper
**** Other formats : Berliner = a page 47x31.5 cm ; Rheinisch = a page 51x35 cm;
Nordic = a page 57x40 cm ; Belgian = a page 52x36.5 cm
Number of titles
2003 2004
2005
2006
2007
2008
4-colour newspapers *
45-50
50-60
Broadsheets **
Tabloids ***
Other formats ****
Source : Book Chamber of Ukraine, TMT Publishing & Consulting
Comments :
10.b) Distribution costs
10.ba) Distribution costs as % of average cover price
2004
2005
2006
2007
2008
Single copy sales
50%
30-40%
Home deliveries
Postal deliveries
Source : TMT Publishing & Consulting
Comments :Postal delivery is rarely used in the newspaper segment – readers are not ready to
pay for this quite expensive delivery
10.bb) Average distribution costs per copy (national currency)
2003
2004
2005
2006
2007
Single copy
0,75-0,90 0,80-1,00
Subscription
0,50-0,60 0,60-0,65
Source : TMT Publishing & Consulting
Comments : All figures are average. For calculations a very common for Ukraine newspaper
format is used - 16 pages, 2+1 colours.
10.c) Newsprint costs
2003
2004
2005
2006
2007
Newsprint costs (national currency)
2800-2900
2900-3100
3000-3200
3300-3500
3800-4000
Average per ton
Source : TMT Publishing & Consulting
Comments : All figures are average. Newsprint cost could vary in many cases and would be individual for each
client. Price increase in 2007 is due to such factors as:
41
- price increasing in the market as a whole
- inflation increasing,
- exchange rate increasing,
- fixing trader’s contracts in Euro instead of dollar,
- bill cancellation – now it is needed to pay VAT on the customs.
42
11. RESEARCH
Notes to contributors :
* Independent organisation not operated by the newspapers themselves
** Sample size, frequency of sample, interview, diary, etc.
Circulation is audited by *:
Readership is measured by * : TNS Ukraine
Methodology ** : project Marketing&Media Index Ukraine, sample
size 5000 respondents quarterly (four waves), survey conducted in
cities with population 50000 and more aged 12 to 65. Frequency: four
times per year, method is face-to-face interview (with application color
logotypes of issues cards).
project National Readership Survey Kiev, sample size 2755
respondents in one wave. Respondents aged from 12 to 65. Frequency:
two times per year, method is CATI (Computer Assisted Telephone
Interviewing).
Comments :
12. TAXES
Notes to contributors :
* Other taxes, such as on advertising, bill posting, corporation tax, etc.
** Tax concessions, such as for reinvesting profits
Tax rates
2006
2007
Standard VAT
VAT on:
Single copy sales
Subscription sales
Advertising
Newsprint
Composition
Plant
Other taxes *
Tax on profits – standard rate
Tax on profits for newspapers
Tax concessions for newspaper
companies **
Tax on advertisement
Personal income tax
20 %
20 %
0%
0%
20 %
0%
0%
0%
20 %
0%
0%
0%
25 %
0%
25 %
0%
0,5 %
15%
0,5 %
15%
43
………….
Source : Ukrainian Association of Press Publishers (UAPP), monitoring of Ukrainian
legislation
Comments : VAT privileges on the import of newsprint, equipment and print materials will
be saved up to January, 1, 2009. The standard rate of VAT will be applied whereupon. An
income tax for 2005/2006 decreased on 5% and the its further decline is assumed to the
15-18 % level in 2008. A current legislation supposes the conduct of taxable and untaxed
profit for publishing activity. So, profits got from the presses publishing are tax-exempt,
but, in also time, profits collected from the advertising sale impose taxes by the standard
taxes rates.
44
13. SUBSIDIES
13.a) Subsidies generally *
Notes to contributors :
* Please indicate only changes since the previous edition of World Press Trends.
Are there subsidies for the purchase of newsprint? (If yes, please detail.)
Subsidies for the order of newsprint do not exist. A current legislation foresees the preferred
treatment of import and taxation of newsprint in obedience to Law of Ukraine «On a single
custom tariff» at which privileges on VAT on the import of newsprint, equipment and
polygraphy materials will be saved to January, 1, 2009. The standard rate of VAT will be
applied whereupon.
Are loans granted at low rates for re-equipment or improving existing
equipment ? (If yes, please indicate both normal and reduced rates, the period within
which the loan must be repaid and the maximum percentage that an individual grant may
cover.)
Loan with a low percent is not given out by Ukraine. Such loans are given by
international organizations (such, as MDLF) under 8 % annual.
Are there any direct subsidies? (If yes, please complete the table 13.b)
Categorical grants are foreseen by the state budget for official newspapers, newspapers
of national minorities and cultural editions. Also, such subsidies are foreseen by local
authorities for municipal press.
Source : Ukrainian Association of Press Publishers (UAPP), Law of Ukraine «On a single
custom tariff»
Law of Ukraine «On the state budget of Ukraine for 2008»
Comments :
13.b) Direct subsidies *
Notes to contributors :
* If there are no direct subsidies, please indicate ‘0’ in the table.
2003
2004
2005
2006
Amount
20,37
2007
21,1056
(national currency,
millions)
Source : Ukrainian Association of Press Publishers (UAPP), Law of Ukraine «On the state
budget of Ukraine on 2008»
Comments :
45
14. DISCOUNTS *
Notes to contributors :
* If there are no reductions, please indicate ‘0’ in the table.
** For Other, please give details in comments below the table or modify the row title.
Discount on rates of
2006
2007
Post
Railroad
Telephone
Telegraph
Telex
Other **
0
0
0
0
0
A special discounted price
could be applied - 1 UAH
per 1 sq.m.
Source : Ukrainian Association of Press Publishers (UAPP), Legislation of Ukraine
Law of Ukraine «On state support of mass media and social defence of journalists»
Comments : Reduced rate on the lease of apartment can be applied only at lease of state
property. Local authorities can independently set rental rates for placing of editorial
offices at local level.
46
15. OWNERSHIP
15.a) Ownership laws and rules
Notes to contributors :
* Please indicate only changes since the previous edition of World Press Trends.
1) Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies?
(If yes, please indicate which laws are applicable and explain the relevant
provisions.)
1. The pattern of ownership is not regulated.
2. Publishers are registered and brought in the State register of publishers. Thus
registration collection (law on publishing business) is payed
3. Quota of 30% on a foreign capital in the charter fund of publishing company
2) Is there any law prohibiting or restricting foreign companies or individuals
from owning shares, and in particular, the majority of shares, of domestic daily
newspapers?
(If yes, please give details of the existing restrictions on local, regional and national
levels.)
No
3) Is there any law prohibiting daily newspaper or periodical publishers from
operating radio or television stations in the same locality?
(If yes, please indicate which laws are applicable and explain the relevant provisions.)
No
4) So as to guarantee disclosure and transparency in the capital structure and to
avert silent partnerships, is there a law or rule making it possible to determine
who actually owns a publishing company?
(If yes, please detail the existing provision, specifying whether the physical persons in
whose name the shares in the publishing company are registered can be identified.)
A law on publishing business foresees handing in an application in which a founder is
pointed out:
–
Last name and his published data (for citizens)
–
Complete name (for legal entity), place of performance, numbers of vehicle for
communication, bank details.
Information about a publisher and his founders it is possible to know through the organs
of statistics by lodging informative requests.
I will notice, if at some level of ownness incorporated company is present in offshore
zone, it will be difficultly to set an owner, and sometimes – it is impossible.
5) Is there an antitrust law limiting concentration in the daily press?
(If yes, specify at what level a "dominating position" in the market by a publishing group
may become unlawful and if, in any definition of "domination", the law provides for
different circulation thresholds at local, regional and national levels.)
47
Yes. A law about a press foresees a quota in size of 5 % on national and regional social
and political editions. However, an owner himself determines what type his edition
belongs to.
6) Is further regulation of media concentration expected?
(If yes, please detail these plans and indicate when they will be put into effect.)
On present time there are plans related to the concentration of electronic mass-media.
In relation to a press, the question of privatisation is more actual now.
Source : Ukrainian Association of Press Publishers (UAPP), Media Law Institute
Comments :One draft dedicated to media ownership transparency is registrated in the
Parliament now it is under discussion in the 2-nd reading
48
15.b) Cross-media ownership restrictions *
Notes to contributors :
* Please indicate only changes since the previous edition of World Press Trends.
Regional TV National TV Regional
National
Radio
Owners
Newspapers Newspapers
1 TV licence 1 TV licence
No
No
per each
restrictions
restrictions
region
Regional TV
Licensees
National TV
Licensees
Regional
Newspaper
Owners
National
Newspaper
Owners
Satellite TV
Broadcasters
Local Radio
Licensees
National
Radio
Licensees
1 TV licence
per each
region
*
No
restrictions
No
restrictions
1 TV licence
per each
region
1 TV licence
No
restrictions
No
restrictions
1 TV licence
per each
region
1 TV licence
No
restrictions
No
restrictions
1 TV licence
per each
region
1 TV licence
No
restrictions
No
restrictions
1 TV licence
per each
region
1 TV licence
1 radio
licence per
region
1 radio
licence per
region
1 TV licence
per each
region
*
No
restrictions
No
restrictions
1 radio
licence
per
each
territorial
level
49
**
**
No
restrictions
No
restrictions
Foreign
Investors
Source : Ukrainian Association of Press Publishers (UAPP), Institute of Media Law
Comments :
16. Contact
Please indicate the name and contact numbers of the person responsible for
answering this questionnaire and who may be contacted if necessary.
Name : Pogorelov Oleksii
Job title & organization / company : Director General, Ukrainian Association of the
Press Publishers
Tel : +38044-289-99-90
Fax : +38044-289-99-90
Email : pogorelov@uapp.org
50