Typography Analysis

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Lucida Sans
Lucida Sans
Serifs – Lucida Sans font does not have any serifs.
x-heights - This font has a relatively high x-height allowing it to be legible and
therefore giving it a high-ratio.
Width- There is some width between the lettering giving it a wide width.
Line quality, form, and structure –The Lucida sans has a very simple form and
structure. It contains the basic horizontal and vertical lines as well as semicircles.
“Voice-over” of typeface- The Lucida font voices an easy to read business like
font. The font is conservative.
Ethos of typeface – Simplistic, organized font that creates a business like tone.
Category of the typeface – Lucida Sans is a Sans serif typeface.
Typefaces that would provide a good contrast and that would provide conflict –
Algerian font (Lucida Sans) would provide great contrast with Lucida, because it
is distinctively different in size, style, and color.
Tahoma font (Lucida Sans) would present conflict with Lucida, because they
both appear extremely similar, but vary in style.
Weight of typeface – The weight of the typeface is dark, because of the decent
thickness of the lettering.
Likely audiences and uses of the type face – Likely audiences attracted to this font
would be people who are looking for readability and legibility. The Lucida font is
a clear and easy to read font. This type of font could be used for basal text.
Typeface Size Cascade
6
Lucida Sans
7
Lucida Sans
9
Lucida Sans
10
Lucida Sans
13
Lucida Sans
14
Lucida Sans
15
Lucida Sans
16
Lucida Sans
17
Lucida Sans
19
Lucida Sans
20
Lucida Sans
8
11
12
18
Lucida Sans
Lucida Sans
Lucida Sans
Lucida Sans
List of Treatments
All caps
small caps
italics
bold
outline
shadow
extended 1pt
extended 2 pt
extended 3 pt
condensed 1pt
condensed 2 pt
LUCIDA SANS
LUCIDA SANS
LUCIDA SANS
LUCIDA SANS
LUCIDA SANS
LU CIDA SANS
LUCIDA SANS
LUCIDA SANS
LUCIDA SANS
LUCIDASANS
HISTORY OF FONT
Lucida font comes from a similar family of typeface designed by Charles
Bigelow and Kris Holmes (“Lucida”). Charles Bigelow is a professor, designer, and
type historian from Michigan. Kris Holmes is a type designer too, from California
(“Bigelow and Holmes”). Lucida includes many different types such as Lucida
Handwriting, Lucida Sans Unicode, and Lucida Sans Typewriter. Both type
designers along with TeX vendor Y&Y have now grown the Lucida type family to
include full sets of TeX mathematical symbols. This makes Lucida very unique,
because it was of only a few typefaces that include text and mathematical
typesetting (“Lucida”).
SOURCE
“Lucida.” Wikipedia. Wikimedia Foundation Inc. 23 Jan. 2001-2009
http://en.wikipedia.org/wiki/Lucida
Curlz MT
Curlz MT
Serifs (does it have any? What type?) - This font contains thin horizontal serifs,
vertical serifs, and curly serifs.
x-heights (Size, high-ratio or low-ratio? )- Curlz MT has a high x-height
nearing the cap height technically giving it a high ratio, but the legibility is
somewhat low.
Width – The width of the font is fairly condensed, because of the decorative serifs
nearly connecting the letters.
Line quality, form, and structure- The Curlz MT font has a stylistic playful form
made up of curly circles. The structure is made up of thin and tick
horizontal/vertical lines.
“Voice-over” of typeface - The font gives a fun, decorative style voice-over.
Ethos of typeface - Non-serious playful tone. The font an artsy feel.
Category of the typeface – Curlz MT is a Decorative typeface.
Typefaces that would provide a good contrast and that would provide conflict –
The typeface Berlin Sans FB (Berlin
Sans FB) would provide a great deal of
contrast between Curlz MT, because of its clear distinction in styles, weight, color,
and structure.
The font Gigi (GiGi) would provide conflict, because of its similar decorative,
fun style, and the similarities in serifs.
Weight of typeface - The weight of the typeface is very light, because of its thin
lettering.
Likely audiences and uses of the type face - Likely audiences would be a younger
audience and an audience attracted to more artistic/decorative styles of font. The
uses of the typeface would be suited for artsy, and decorative events to attract
people.
Typeface Size Cascade
6
Curlz MT
7
Curlz MT
8
CUrlz MT
9
Curlz MT
10
Curlz MT
11
12
Curlz MT
Curlz MT
13
Curlz MT
14
Curlz MT
15
Curlz MT
16
Curlz MT
17
Curlz MT
18
Curlz MT
19
Curlz MT
20
Curlz MT
List of Treatments
small caps
CURLZ MT
CURLZ MT
italics
Curlz MT
All caps
CURLZ MT
bold
outline
shadow
extended 1pt
extended 2 pt
extended 3 pt
condensed 1pt
condensed 2 pt
CURLZ MT
Curlz MT
Curlz MT
Curlz MT
Curlz MT
CurlzMT
HISTORY OF FONT
Curlz MT is a decorative display text designed by Carl Grossgrove and Steve Mattheson in
1995 (“Curlz”). Carl Crossgrove attended Rochester Institute of Technology where he graduated
with a degree in Printing/Typography (“Crossgrove”). Rochester Institute of Technology developed
Carl’s skills in typography, and from there he went on to several design jobs (“Crossgrove”). Along
with creating Curlz MT, Carl also invented typefaces like Mundo Sans for the Monotype Typeface
Library (“Crossgrove”). Carl continues to play a large role in Monotypes Imaging Custom Font
Team and has worked on a variety of projects for corporate branding (“Crossgrove”).
SOURCES
“Curlz.” .” Wikipedia. Wikimedia Foundation Inc. 13 Dec. 2008
http://en.wikipedia.org/wiki/Curlz
“Crossgrove, Carl.” Fonts. Monotype Imaging. 2009
http://www.fonts.com/aboutfonts/designerprofiles/carlcrossgrove.htm
Jokerman
Jokerman
Serifs (does it have any? What type?)- The Jokerman font does not contain any
distinct serifs.
x-heights (Size, high-ratio or low-ratio? )- The x-height for the Jokerman font is
relatively low. It has the lowest of the 3 fonts analyzed. The Jokerman therefore
contains a low-ratio.
Width- Not much spacing between lettering due to the detailed lettering and
funky form, giving it a condensed width.
Line quality, form, and structure- The Jokerman font has a wild form and
structure with a variety of details, lines, circles, and engravings in the lettering.
“Voice-over” of typeface- The jokerman font gives a fanciful, fun, and odd voiceover with the different details and forms it uses.
Ethos of typeface- The ethos of the font is wild, energetic, and playful font.
Category of the typeface- The Jokerman font is a Grunge Typeface.
Typefaces that would provide a good contrast and that would provide conflict- A
font that would provide great contrast with Jokerman font is Comic Sans (COMIC
SANS), because it is drastically different from Jokerman font.
The only font I could find on word that would provide much conflict would be
the font Chiller (CHILLER), because they appear somewhat similar, but differ
in the principles of design.
Weight of typeface- The weight of the font is fairly dark, because of the details
included on the lettering leaving very little space between individual letters.
Likely audiences and uses of the type face- The audience for Jokerman font would
be a younger crowd, because it appeals to a playful, fun, and wild audience. The
uses of this typeface might include cartoons and other settings suited for a much
younger audience.
Typeface Size Cascade
6
Jokerman
7
jokerman
8
Jokerman
9
Jokerman
10
Jokerman
11
Jokerman
12
Jokerman
13
Jokerman
14
Jokerman
15
Jokerman
16
Jokerman
17
Jokerman
18
Jokerman
19
Jokerman
20
Jokerman
List of Treatments
All caps
JOKERMAN
small caps
JOKERMAN
italics
Jokerman
bold
Jokerman
outline
shadow
Jokerman
extended 1pt
Jokerman
extended 2 pt
Jokerman
extended 3 pt
Jokerman
condensed 1pt
Jokerman
condensed 2 pt
Jokerman
HISTORY OF FONT
The Jokerman font is a funky font owned by Internationl Typeface Coporation, and
designed by British designer Andrew Smith (“Jokerman”). Andrew Smith has also created various
other types of fonts such as Barbed Wire Font, and Chiller Font (“Chipper’s Font Family”). Also
interesting, Andrew Smith created a book resembling the first printings of a child (“Chipper’s Font
Family”). Andrew Smith combines shaky lines and odd forms for an adolescent look (“Chipper’s
Font Family”).
SOURCES
“Jokerman.” Fonts. Monotype Imaging. 2001-2009
http://www.fonts.com/FindFonts/Detail.htm?pid=203999&/cgibin/MsmGo.exe?grab_id=0&page_id=703&query=JOKERMAN&SCOPE=Fonts
“Chipper Font Family.” Linotype. Linotype GMBH. 2009
http://www.linotype.com/251/chipper-family.html#
Mike Farinas
2/9/09
Typography Analysis
Document Design 3115
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