Lucida Sans Lucida Sans Serifs – Lucida Sans font does not have any serifs. x-heights - This font has a relatively high x-height allowing it to be legible and therefore giving it a high-ratio. Width- There is some width between the lettering giving it a wide width. Line quality, form, and structure –The Lucida sans has a very simple form and structure. It contains the basic horizontal and vertical lines as well as semicircles. “Voice-over” of typeface- The Lucida font voices an easy to read business like font. The font is conservative. Ethos of typeface – Simplistic, organized font that creates a business like tone. Category of the typeface – Lucida Sans is a Sans serif typeface. Typefaces that would provide a good contrast and that would provide conflict – Algerian font (Lucida Sans) would provide great contrast with Lucida, because it is distinctively different in size, style, and color. Tahoma font (Lucida Sans) would present conflict with Lucida, because they both appear extremely similar, but vary in style. Weight of typeface – The weight of the typeface is dark, because of the decent thickness of the lettering. Likely audiences and uses of the type face – Likely audiences attracted to this font would be people who are looking for readability and legibility. The Lucida font is a clear and easy to read font. This type of font could be used for basal text. Typeface Size Cascade 6 Lucida Sans 7 Lucida Sans 9 Lucida Sans 10 Lucida Sans 13 Lucida Sans 14 Lucida Sans 15 Lucida Sans 16 Lucida Sans 17 Lucida Sans 19 Lucida Sans 20 Lucida Sans 8 11 12 18 Lucida Sans Lucida Sans Lucida Sans Lucida Sans List of Treatments All caps small caps italics bold outline shadow extended 1pt extended 2 pt extended 3 pt condensed 1pt condensed 2 pt LUCIDA SANS LUCIDA SANS LUCIDA SANS LUCIDA SANS LUCIDA SANS LU CIDA SANS LUCIDA SANS LUCIDA SANS LUCIDA SANS LUCIDASANS HISTORY OF FONT Lucida font comes from a similar family of typeface designed by Charles Bigelow and Kris Holmes (“Lucida”). Charles Bigelow is a professor, designer, and type historian from Michigan. Kris Holmes is a type designer too, from California (“Bigelow and Holmes”). Lucida includes many different types such as Lucida Handwriting, Lucida Sans Unicode, and Lucida Sans Typewriter. Both type designers along with TeX vendor Y&Y have now grown the Lucida type family to include full sets of TeX mathematical symbols. This makes Lucida very unique, because it was of only a few typefaces that include text and mathematical typesetting (“Lucida”). SOURCE “Lucida.” Wikipedia. Wikimedia Foundation Inc. 23 Jan. 2001-2009 http://en.wikipedia.org/wiki/Lucida Curlz MT Curlz MT Serifs (does it have any? What type?) - This font contains thin horizontal serifs, vertical serifs, and curly serifs. x-heights (Size, high-ratio or low-ratio? )- Curlz MT has a high x-height nearing the cap height technically giving it a high ratio, but the legibility is somewhat low. Width – The width of the font is fairly condensed, because of the decorative serifs nearly connecting the letters. Line quality, form, and structure- The Curlz MT font has a stylistic playful form made up of curly circles. The structure is made up of thin and tick horizontal/vertical lines. “Voice-over” of typeface - The font gives a fun, decorative style voice-over. Ethos of typeface - Non-serious playful tone. The font an artsy feel. Category of the typeface – Curlz MT is a Decorative typeface. Typefaces that would provide a good contrast and that would provide conflict – The typeface Berlin Sans FB (Berlin Sans FB) would provide a great deal of contrast between Curlz MT, because of its clear distinction in styles, weight, color, and structure. The font Gigi (GiGi) would provide conflict, because of its similar decorative, fun style, and the similarities in serifs. Weight of typeface - The weight of the typeface is very light, because of its thin lettering. Likely audiences and uses of the type face - Likely audiences would be a younger audience and an audience attracted to more artistic/decorative styles of font. The uses of the typeface would be suited for artsy, and decorative events to attract people. Typeface Size Cascade 6 Curlz MT 7 Curlz MT 8 CUrlz MT 9 Curlz MT 10 Curlz MT 11 12 Curlz MT Curlz MT 13 Curlz MT 14 Curlz MT 15 Curlz MT 16 Curlz MT 17 Curlz MT 18 Curlz MT 19 Curlz MT 20 Curlz MT List of Treatments small caps CURLZ MT CURLZ MT italics Curlz MT All caps CURLZ MT bold outline shadow extended 1pt extended 2 pt extended 3 pt condensed 1pt condensed 2 pt CURLZ MT Curlz MT Curlz MT Curlz MT Curlz MT CurlzMT HISTORY OF FONT Curlz MT is a decorative display text designed by Carl Grossgrove and Steve Mattheson in 1995 (“Curlz”). Carl Crossgrove attended Rochester Institute of Technology where he graduated with a degree in Printing/Typography (“Crossgrove”). Rochester Institute of Technology developed Carl’s skills in typography, and from there he went on to several design jobs (“Crossgrove”). Along with creating Curlz MT, Carl also invented typefaces like Mundo Sans for the Monotype Typeface Library (“Crossgrove”). Carl continues to play a large role in Monotypes Imaging Custom Font Team and has worked on a variety of projects for corporate branding (“Crossgrove”). SOURCES “Curlz.” .” Wikipedia. Wikimedia Foundation Inc. 13 Dec. 2008 http://en.wikipedia.org/wiki/Curlz “Crossgrove, Carl.” Fonts. Monotype Imaging. 2009 http://www.fonts.com/aboutfonts/designerprofiles/carlcrossgrove.htm Jokerman Jokerman Serifs (does it have any? What type?)- The Jokerman font does not contain any distinct serifs. x-heights (Size, high-ratio or low-ratio? )- The x-height for the Jokerman font is relatively low. It has the lowest of the 3 fonts analyzed. The Jokerman therefore contains a low-ratio. Width- Not much spacing between lettering due to the detailed lettering and funky form, giving it a condensed width. Line quality, form, and structure- The Jokerman font has a wild form and structure with a variety of details, lines, circles, and engravings in the lettering. “Voice-over” of typeface- The jokerman font gives a fanciful, fun, and odd voiceover with the different details and forms it uses. Ethos of typeface- The ethos of the font is wild, energetic, and playful font. Category of the typeface- The Jokerman font is a Grunge Typeface. Typefaces that would provide a good contrast and that would provide conflict- A font that would provide great contrast with Jokerman font is Comic Sans (COMIC SANS), because it is drastically different from Jokerman font. The only font I could find on word that would provide much conflict would be the font Chiller (CHILLER), because they appear somewhat similar, but differ in the principles of design. Weight of typeface- The weight of the font is fairly dark, because of the details included on the lettering leaving very little space between individual letters. Likely audiences and uses of the type face- The audience for Jokerman font would be a younger crowd, because it appeals to a playful, fun, and wild audience. The uses of this typeface might include cartoons and other settings suited for a much younger audience. Typeface Size Cascade 6 Jokerman 7 jokerman 8 Jokerman 9 Jokerman 10 Jokerman 11 Jokerman 12 Jokerman 13 Jokerman 14 Jokerman 15 Jokerman 16 Jokerman 17 Jokerman 18 Jokerman 19 Jokerman 20 Jokerman List of Treatments All caps JOKERMAN small caps JOKERMAN italics Jokerman bold Jokerman outline shadow Jokerman extended 1pt Jokerman extended 2 pt Jokerman extended 3 pt Jokerman condensed 1pt Jokerman condensed 2 pt Jokerman HISTORY OF FONT The Jokerman font is a funky font owned by Internationl Typeface Coporation, and designed by British designer Andrew Smith (“Jokerman”). Andrew Smith has also created various other types of fonts such as Barbed Wire Font, and Chiller Font (“Chipper’s Font Family”). Also interesting, Andrew Smith created a book resembling the first printings of a child (“Chipper’s Font Family”). Andrew Smith combines shaky lines and odd forms for an adolescent look (“Chipper’s Font Family”). SOURCES “Jokerman.” Fonts. Monotype Imaging. 2001-2009 http://www.fonts.com/FindFonts/Detail.htm?pid=203999&/cgibin/MsmGo.exe?grab_id=0&page_id=703&query=JOKERMAN&SCOPE=Fonts “Chipper Font Family.” Linotype. Linotype GMBH. 2009 http://www.linotype.com/251/chipper-family.html# Mike Farinas 2/9/09 Typography Analysis Document Design 3115