Position Description
Title:
Classification:
Incumbent:
Digital Communications Officer
Band 6
Vacant
Directorate:
Department:
Section:
Corporate Services
Organisational Performance
Communications
Date:
Prepared by:
October 2014
Corporate Communications Co-ordinator
About Council
Departmental Overview:
Banyule City Council is an award winning organisation that
prides itself on a customer-focused culture of innovation, best
practice and continuous improvement. We uphold an enviable
reputation for customer service and work diligently to maintain
high quality services to provide the best possible opportunities
and outcomes for the community we represent.
The purpose of the Communications Unit is to support Council
in achieving its strategic goals by providing effective
communication with its stakeholders and promoting
opportunities for community engagement.
The Unit is responsible for driving the contemporary direction,
innovation, quality and content of all Council’s public relations,
marketing, communications and promotional activities
including publications, media liaison, advertising, civic events
and internet, in line with Council’s communications strategies,
policies and procedures.
The Unit is also responsible developing and delivering an
internal communications strategy that aims to improve
communications within and between service areas, develops
relationships between staff and management and encourages
knowledge sharing across the organisation.
Position Objectives:
Our Values:
To ensure the highest standards of web content and services
are available to the Banyule community and Council staff
through Banyule’s website and intranet.
Bring creativity, drive and collaboration to identify, assess,
develop and implement new content and web-based
developments to improve Council’s website and intranet.
All Banyule staff are to adopt the key values of Working
Together Working Better and strive to meet these behaviours
in carrying out their duties. Our core values are:
RESPECT is characterised by supporting each individual’s
dignity and worth.
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INTEGRITY is the quality of staying true to our moral, ethical,
and spiritual principles.
RESPONSIBILITY is acknowledging and accepting the
choices we make, the actions we take, and the results they
lead to.
INITIATIVE is characterised by having a proactive,
resourceful and persistent approach to work.
INCLUSION is characterised by embracing and valuing the
perspectives and contributions of all.
Key Responsibility Areas:
This position will be responsible for developing all aspects of
Council’s online presence and will manage all content and
projects related to the corporate website.
In addition to writing, editing and proofreading site content,
the incumbent will also work closely with the Information
Technology team to maintain site standards with regard to
new development.
This position will also be responsible for producing site
promotions, email newsletters and online campaigns.
Responsibilities:
1. Create, develop and manage content for Council’s web
presence (requires working with content management
software)
2. Coordinate web projects across departments
3. Maintain a consistent look and feel throughout all web
properties in line with Council’s corporate identity
4. Working with a cross-departmental team, maintain and
develop the master content calendar for all web
properties
5. Copyedit and proofread all web content
6. Oversee contractors
7. Keep current with emerging web technologies through
relevant blogs, list servers, and events
8. Assure web-based information is archived for future
needs and reference
9. Track and report on all site statistics
Flexibility
Human Resources
Our Enterprise Agreement encourages workforce flexibility
and acknowledges:
 That change in the workplace is ongoing and a degree
of flexibility needs to be inherent in order to operate
efficiently and respond to customer needs.
 Commitment to improving the skills and competencies
of staff by offering opportunities wherever practicable
to transfer or rotate throughout Council and providing
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training as necessary to fulfil the position.
Organisational
Relationships:
Position Reports to: Corporate Communications Coordinator
Internal Liaisons: Councillors, CEO/Directors, Business Unit
Managers, and other staff as applicable.
External Liaisons: Residents, community groups,
businesses and contractors
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Report to the Communications Co-ordinator on a regular
basis to ensure objectives of the position is adhered to.
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Use initiative to solve routine issues and assess what action
needs to be taken on more challenging issues.
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Exceptional communication and organizational skills.
Previous experience in website maintenance and
management.
Knowledge of Flash, HTML, Java ,SQL and Sharepoint
2013Ability to manage multiple projects in a fast-paced,
deadline-driven environment
Experience with Adobe Creative Suite.
Several years experience managing content and
production for high traffic websites.
Strong technical background in addition to the creativity
required to develop responsive, interesting original
content.
Accountability and Extent of
Authority:
Judgment and Decision
Making:
Specialist Knowledge and
Skill
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Management Skills
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Interpersonal skills:
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Qualifications and
experience:
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Sound time management and planning skills.
Ability to set priorities and achieve goals and targets.
Supervision of consultants and service providers.
Understanding of corporate goals and the goals of the
Communications Group.
Sound knowledge of local government and its functions,
and of the Local Government Act.
Demonstrated ability to work effectively in a team
environment.
Demonstrated ability to assess situations and events and
identify opportunities for improvement.
Effective communications skills and ability to achieve
commitment from others.
Use of initiative to solve routine issues and assess what
action needs to be taken on more challenging issues.
A recognised tertiary qualification in public relations, a
communications discipline or journalism.
Several years’ experience in delivering successful
communication outcomes including, publications, website
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
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and design.
Previous experience in website design, maintenance and
management.
Current Victorian driver’s licence.
Key Selection Criteria
(Candidates please address this section in your covering letter)
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Exceptional communication and organizational skills.
Previous experience in website maintenance and management.
Knowledge of Flash, HTML, Java ,SQL and Sharepoint 2013Ability to manage multiple projects
in a fast-paced, deadline-driven environment
Experience with Adobe Creative Suite.
Several years’ experience managing content and production for high traffic websites.
Strong technical background in addition to the creativity required to develop responsive,
interesting original content.
Environmental and
Sustainability
Requirements:
OH&S and Other Risk
Requirements:
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Banyule Management
System:
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Human Resources
Adhere to Council’s Environment Policy and Environment
Strategy
Adhere to Council’s Sustainability Code of Practice and
Environmental Purchasing Guidelines
Ensure a safe and healthy environment by fulfilling the
responsibilities and requirements of Council’s health and
safety system and health and wellbeing program.
Exercise reasonable care to prevent injury to him/herself
and others whom may be affected by his/her duties and
actions.
Exercise due care for Council property for which this
position is responsible or issued.
Conduct all work according to the requirements of the
Banyule Management System, incorporating the Banyule
Management Manual and Service Unit specific Quality
and Cost Standards and procedures.
The Banyule Management System incorporates Council’s
Quality, Environmental and OH&S Management Systems
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Council promotes diversity and equal opportunity in employment.
If you have a disability or require assistance or adjustment to participate fully
in the recruitment process, please contact a member of the Human Resources
team on
9490 4249.
SIGNED:___________________________________________________
DATE:_____________________________________________________
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