Jahidul Islam
House # 45 (3rd floor), Road # 10
Sector # 4: Uttara Model Town, Dhaka - 1230
Cell: 01711448677
E-mail: syedjahid@yahoo.co.uk
Career Focus/ Prospects: Head of Marketing / Head of Communication
OBJECTIVE
To be a proud member of a leading national/multinational organization in which I will get
sufficient opportunities to avail sound organizational culture and to enhance my knowledge,
communication and leadership skills under a competitive and challenging environment,
according to my educational and personal skills.
CAREER SUMMARY
I am accountable for Marketing, Distribution and to some extent to Project Sales for RAK Paints
(Pvt.) Ltd. Before that, I had been engaged in Branding and Marketing Communication of
different multinational and national companies in a leading advertising agency.
ACADEMIC CREDENTIALS
Degree Achieved
Institution
MBA major in
Institute of Business
Marketing
Administration (IBA),
Completion Year
February, 2007
CGPA/
Class/Division/
CGPA 2.65
Dhaka University
B.A (Hons) in
Chittagong University
English
Higher Secondary Chittagong Govt. City
July 2000. Exam held and 2nd Class
result published in 2004.
1997
First Division
1995
First Division
Certificate (HSC) College
Secondary School Collegiate School,
Certificate (SSC) Chittagong
Total Year of Experience: 4.5 Year(s)
WORK EXPERIENCE 1
Working as Deputy Manager, Marketing in RAK Paints (Pvt.) Ltd. since May 2010.
It is one of the companies of RAK Group UAE and joint venture among Bangladesh, UAE and
India. It produces quality paint products and aims at becoming number one paints company
within shortest possible time.
Responsibilities:
1. Play the role of Head of Marketing
2. Preparing Marketing Strategy for the company as well as for all the products that have been
launched and going to be launched.
3. Creating Brand Equity for the company as well as for all the products.
4. Preparing Marketing budget for all the promotional activities.
5. Setting Strategy for 360° Integrated Marketing Communication for the company as well as
for the brands.
6. Coordinating with every department of the company and adjusting marketing activities
according to requirement.
7. Prepare production plan and distribution plan to ensure right product mix in different depots.
8. To prepare creative briefs for creative agency for the communication activities.
9. To arrange exposure of the communications in different communication media.
10. To be responsible for all other activities of marketing department.
WORK EXPERIENCE 2
Worked as Brand Manager (client service) in Unitrend Ltd (Affiliated with McCANNERICKSON Worldgroup) since 2nd April 2007.
Client Handled: Berger Paints Bangladesh Ltd.; Saffola (Marico Bangladesh Ltd.);
Rupayan Housing Estate Ltd.; Siemens Bangladesh Ltd.; Lafarge Surma Cement Ltd.;
SBTel Enterprise Ltd. (Symphony and BenQ Mobile Phone);
Employer: Unitrend Ltd
Position: Brand Manager
Time Period: September 2009 – May 2010
Location: Dhaka, Bangladesh
Description: Brand Communication and promotional activities of the brands like- Berger, Saffola
(Marico), Rupayan Uttara City.
Employer: Unitrend Ltd
Position: Senior Brand Executive
Time Period: September 2008 - August 2009
Description: Brand Communication and promotional activities of the brands like- Berger,
Saffola, Rupayan Town, Siemens,
Employer: Unitrend Ltd
Position: Brand Executive
Time Period: April 2007 - August 2008
Description: Brand Communication and promotional activities of the brands like- Berger,
Siemens, Lafarge, Symphony, BenQ
RESPONSIBILITIES
1. Responsible for developing 360 degree integrated marketing communication.
2. To keep account healthy through team motivation, problem solving, team management &
pro-activeness in brainstorming.
3. To help clients build their brands.
4. To plan strategic marketing communication for the clients and to implement the plan.
5. To handle specific required communication of the client, communicate the required
communication idea of the client to different departments, help creative, graphic design and
other teams in creating new creative and coordinate the activities.
6. To help client build their brand by providing relevant marketing communication creative.
7. To manage events on behalf of the client.
8. To Providing cost estimate for different communications.
9. To make arrangements for communication in different media on behalf of clients.
10. To write press releases for client.
11. To solve the communication gap between client and in-house departments.
FACTS OF SOME WORKS DONE:
1. Involved in new product launch of Berger Paints: PowerBond (Adhesive)
2. Involved in the Lead Free campaign of Berger.
3. Involved in organizing two Berger Young Painters Art Competition program.
4. Involved in organizing two “Berger Award for Excellence in Architecture”.
5. Involved in organizing dealers meet of Berger.
6. Involved in new product launch of Berger Paints: WeatherCoat LongLife
7. Involved in new product launch of Berger Paints: Innova ( Wood Varnish)
8. Involved in new product launch of Berger Paints: Radiance Interior ( Interior Emulsion)
9. Involved in organizing Berger Award Program for the Students of Architecture BUET (BASAB)
10. Involved in implementing Direct Mail Campaign of Berger (More than 8000 persons
received the mails)
11. Involved in the concept development, implementation process of corporate documentary,
different TVCs, press ads, trade promotion campaigns etc.
12. Handled corporate communication of Siemens Bangladesh Ltd.
13. Involved in the Stall Management of Siemens in German Fair 2008.
14. Handled corporate communication of Lafarge Surma Cement Ltd.
15. Involved in the new brand launch of SBtel Enterprise : Symphony
LANGUAGE

Bangla &English (Reading, Writing and Speaking)
COMPUTER LITERACY

Operating software: Windows 2007/xp professional.

Application Software: Microsoft Office, SPSS v 12.00.

Programming Language: Microsoft Visual Basic 6.0 (Working Knowledge).
STRENGTHS

Very good research skill.

Quick learning, decision-making and rapid implementation.

Achievement-oriented and hard working attitude to excel the objectives.

Good interpersonal communication skill in team based tasks.

Ability to manage and work independently under pressure.

Innovative and analytical aptitude
PERSONAL INFORMATION
1. Father's Name
:Late S.M. Nurul Islam
2. Mother's Name
:Rokeya Begum
3. Date of Birth
:29-04-1980
4. Permanent Address
:House # 37, Road # 4, Lane # 2, Block # B
Halishahar Housing Estate, Halishahar, Chittagong
5. Interests
: Reading Novels, Watching TV & Movie,
REFERENCES:
1
A H M Rezaul Karim
Tushar Das
2
Executive Director
Chief Operating Officer
RAK Paints (Pvt.) Ltd.
Unitrend Limited
Mobile – 8801730311233
Mobile : 01711540562
Email: ed@rakpaintsbd.com
Email : tushar@unitrendbd.com