1043 Pages Flat Road
Pages Flat
Willunga 5172
South Australia
Tel:
+61 8 8226 3470 (office)
Tel:
+61 8 8556 1172 (home)
Mobile: 0434 071 480
salkow.howard@saugov.sa.gov.au
Howard M. Salkow MPRIA
Career Summary:
 Significant International experience in senior Public Relations, Media Advisory and
Strategic Marketing roles for State Government; Municipal Government; large
corporations and full-service PR companies.
 Continuous improvement in Corporate Communication skills, e.g. Writing; Speeches;
Presentations and Training; Media Issues and Crisis Management; Media Training,
Strategic Marketing and Communications Strategies.
 Continuous learning in Strategic Marketing; Management; and Business
Administration, e.g. completed Executive Program in Strategic Marketing
Management (2001) and Graduate Certificate in Management (2004).
 Achieved numerous successes in Publicity Programs; Managing Crises; Media
Training; Articles published in numerous International Markets; Event management.
Experience:
November 2005 – Present
Manager, Corporate Affairs
Department of Further Education, Employment, Science
and Technology (DFEEST), Adelaide, South Australia
Marketing and International Unit
Responsibilities:
 Strategic member of the South Australian State Government’s Department of Further
Education, Employment, Science and Technology (DFEEST) and member of
Management Team within Marketing and International Unit.
 Responsible for developing and maintaining high level contacts with key external
bodies; including; Department of Premier and Cabinet; Minister’s Office; relevant
industry representatives and peak bodies; and Print and Electronic Media.
 Managing Risk and Crisis Management issues.
 Managing the development of high level presentations for Ministers and Departmental
Executives.
 Manage a team of Media Officers and oversee all Corporate Communications issues.
 Responsible for identifying emerging issues and responses; developing media plans;
maintaining strong media contacts; and propelling positive messages forward to the
range of DFEEST audiences.
 Provide Media Training to relevant stakeholders.
 Developing forward-looking communications strategies and promotions that increase
awareness of the Department’s programs and services.
 Participate in Performance Management Processes and undertake Performance
Management and Development for unit staff.
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October 2002 – November 2005
Senior Media Officer
University of Adelaide
Adelaide, SA
Office of Marketing & Strategic Communications
Responsibilities:
 Under limited direction, contribute to and help build a Marketing and Strategic
Communications team committed to a coordinated, systemic and university-wide
approach to marketing and to continuous improvement in everything it does.
 Provide high-level strategic advice to the Vice-Chancellor and other Senior Managers
in respect of Media Issues Management, and Internal and External Communications.
 Coordinate and Deliver Media Training services for University staff.
 Provide advice on Public Relations and Promotional activities and develop
appropriate Media and Communication strategies to project activities of the University.
 Initiate, research and write Media Releases on research and other topics; liaise with
Australian and International Media to achieve media coverage; respond to media
enquiries on a broad range of topics.
 Initiate, research and write articles for the Adelaidean, Lumen and Inside Adelaide
and other University publications.
 Initiate, research and write Media Releases.
 Provide speechwriting services to Chancellor, Vice-Chancellor and Senior Managers.
 Provide advice and assist in the planning and implementation of Public Relations
events as required.
Additional information: Left Calgary Chamber of Commerce to immigrate to Australia.
Departed Canada in August 2002.
2000 – May 2002 The Calgary Chamber of Commerce
Calgary, Alberta, Canada
Division Manager, Marketing & Membership Development
Responsibilities:
 Management of membership sales; marketing and planning; public & media
relations; oversee publications; sales and marketing budgets.
 Leadership, direction and management of sales and customer service employees.
 Serve on management team; close liaison with board of directors and key
committees.
 Work closely with political leaders from three levels of government and with
promotional agencies: e.g. Tourism, Airport Authority, Economic Development.
 Managed special events division for 12-month period.
Key achievements:
 Created value-added programs that created new membership.
 Formed media and corporate partnerships resulting in increased visibility.
 Created a Tri-Chamber relationship with other cities.
 Coordinated first Tri-lateral business leaders conference involving Canada, US &
Mexico.
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Additional information: Was approached by Chamber of Commerce President to
assume above role.
1993 – 2000 President of Sedgwick Partners Calgary, Alberta, Canada
For this corporate communications and marketing company, I was involved in the
following term business contracts:
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The Calgary Herald – 1999-00: daily morning newspaper: www.calgaryherald.com
Responsibilities: News reporter for City section. Covered City Hall, general news and
wrote op-ed pieces.
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Southern Alberta Institute of Technology – 1997-99: post-secondary
educational institution: www.sait.ab.ca
Responsibilities: Lecturer in Marketing for the Hotel and Restaurant Management
Diploma program.
Lecturer in Public Relations and Advertising in Part-Time studies area.
Designed, developed and lectured “Crisis Management and the Media,” to Continuing
Education students.
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Mayoral campaign – 1998: for the City of Calgary
Responsibilities: Director of Communications. Managed all PR and Media issues;
speeches and media releases; attended campaign meetings; platform issues.
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Howard, Mackie, Barristers & Solicitors – 1996-97: largest law practice in city of
Calgary. (now Borden Ladner Gervais): www.blgcanada.com
Responsibilities: Marketing consultant. Supervised firm’s marketing issues. Assisted
lawyers with RFP’s and presentations, new business. Coordinated special events such
as golf tournament, university awards gala; handled Public and Media relations.
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Calgary Economic Development Authority – 1995-96
Responsibilities: Director of Marketing & Communications. Promoted Calgary
across North America. Launched a Co-location project involving the three levels of
government in Canada; created Calgary Business Information Centre, a one-stop shop
providing data and advice from the three levels of government; attracted major North
American corporations to re-locate in Calgary, such as Canadian Pacific; managed
Quality of Life project with Canada’s largest newspaper The Globe and Mail resulting in
Calgary being named among Canada’s Top Five cities in which to live and do business.
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Budget Rent-a-Car – 1993-94: franchise operation.
Responsibilities: Manager of Sales and Marketing. Oversee sales team, budgets and
targets; all marketing activity, training programs and liaison with other franchises.
Generated record of more than CD$1million in car rental revenues in a single month.
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Additional information: I left Toronto and Edelman to join my partner who was
transferred to Calgary.
1989-1993
Edelman Houston Group
Toronto, Canada
Managed Imperial Tobacco’s international sports properties
Edelman is a full-service Public Relations and Marketing company with offices in
Toronto, Montreal & Vancouver; aligned with Edelman PR Worldwide (U.S.-based).
Responsibilities:
 Operational planning, Budgeting, Public and Media Relations, Event Management,
liaison with Tour organizations and players for sports events such as:
Golf -- Canadian Open (PGA Tour)
Golf – du Maurier Classic (major championship on LPGA Tour)
Golf – Canadian Tour’s Order of Merit
Tennis – Player’s men’s championship (ATP Tour) and Matinee women’s (WTA Tour).
 Travelled to other tournaments across North America.
 Introduced new business to the agency.
 Organized Corporate Invitational golf tournaments for Top 20 players on PGA Tour,
LPGA Tour and Media Days.
 International cricket: World champions Pakistan v World X1, SkyDome, Toronto.
 Wrote communications and marketing plans for events.
(du Maurier and Players are cigarette brands owned by Imperial Tobacco).
Key achievements:
 Established professional tour for Canadian women golfers: du Maurier Series.
 Achieved a high level of national media exposure for all events.
 Successfully managed budgets in excess of $1million per event.
July-October 1989
Toronto Sun
Toronto, Canada
Business Reporter/op-ed writer/sub-editor/layout
The Toronto Sun is a daily morning newspaper in Toronto. (Left after offered position
with Edelman Houston Group, Toronto)
Additional International Journalism experience:
From 1974 until 1989, I worked as a Journalist and Sub-editor for South African morning
and afternoon newspapers, and for a news agency (SA Press Association). During this
period, I also free-lanced for a number of Fleet Street papers in London; I served as the
official SA correspondent for Rugby World and Post magazine (UK-based); and while in
London in 1986, I free-lanced for the Observer and Independent.
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Education:
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Graduate Certificate in Management, University of Adelaide (Adelaide Graduate School
of Business)
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Executive Program in Strategic Marketing Management, Richard Ivey School of
Business, University of Western Ontario, London, Canada
Bachelor’s in Professional Arts (BPA) majoring in Communication Studies:
Athabasca University, Alberta, Canada+
Diploma in Business Management, Montreal, Canada.
Certificate in Marketing Management, Johannesburg, SA.
Completed Courses and Certifications:
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Certified Professional Manager (CPMgr), Australian Institute of Management
Certified Practising Marketer (CPM), Australian Marketing Institute.
Certified Sales Professional (CSP), Canadian Professional Sales Association.
Skills for Sales Success, Canadian Professional Sales Association
The Disney Keys to Excellence: Management, Disney Style, USA
Effective Crisis Communication Management, Public Relations Society of America
Increasing Human Effectiveness, Edge Learning Institute, America
Project Management, University of Adelaide
Implementing the Strategic Plan, University of Adelaide
Occupational Health and Safety, University of Adelaide
Workplace Discrimination & Harassment: Legal Compliance, University of Adelaide
How to avoid Negative Stress, University of Adelaide
Affiliations (past and present) and Awards/Recognition:
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Member, Public Relations Institute of Australia (MPRIA)
Associate Fellow, Australian Institute of Management (AFAIM)
Associate Fellow, Australian Marketing Institute (AFAMI).
Coordinator, 2008 Tour Down Under Willunga Committee
Board of Directors, Chair of Calgary branch: Canadian Institute of Marketing.
Board of Directors/Secretary: Sir Winston Churchill Society of Calgary.
Chair, Calgary Task Force, Quality of Life Survey (for Globe & Mail newspaper).
Vice Chancelier, La Chaîne des Rôtisseurs, Bailliage d'Australie du Sud
Member, Canadian Public Relations Society.
Member Public Relations Society of America.
Member, Institute of Marketing Management, South Africa.
Board member, Okotoks Economic Development Commission (Alberta, Canada).
 Certificate of Appreciation: 2007 World Police & Fire Games, Adelaide, SA
 Appreciation Plaque for Contribution to Tri-Lateral Business Leaders Conference
(U.S., Canada & Mexico): presented by U.S. Ambassador to Canada, Paul Celluci.
 Plaque for Contribution to Sports Properties: from Imperial Tobacco Ltd., Canada.
 Certificate of Appreciation: Contribution to Calgary Chamber of Commerce, Canada.
 Appreciation Plaque: from Nomads Rugby Football Club, Toronto, Canada.
+ incomplete
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