The Language of Advertising
Your task: Leaf through newspapers, magazines, and even online advertisements and clip
examples that you want to analyze. What you are looking to point out are the features we
discussed in class. Find one example of each item listed below, and write 1-2 sentences
explaining how it illustrates the selected feature. Do NOT use my examples, or
examples from the packet; you will receive no credit for these submissions.
 2 examples of semantic associations/word connotations
 The “So What” claim OR “Water is wet” claim
 “name is the same”
 Misleading statistics/Selective Omission
 Euphemism
 Testimonial
 Unfinished Claim
 Weasel Claim
 “Compliment the Consumer” claim OR Rhetorical Question
Due: 4/24/08—print out before class or email me before class
kreimer@hcrhs.k12.nj.us
40 points (4 pts each)
The Language of Advertising
Your task: Leaf through newspapers, magazines, and even online advertisements and clip
examples that you want to analyze. What you are looking to point out are the features we
discussed in class. Find one example of each item listed below, and write 1-2 sentences
explaining how it illustrates the selected feature. Do NOT use my examples, or
examples from the packet; you will receive no credit for these submissions.
 2 examples of semantic associations/word connotations
 The “So What” claim OR “Water is wet” claim
 “name is the same”
 Misleading statistics/Selective Omission
 Euphemism
 Testimonial
 Unfinished Claim
 Weasel Claim
 “Compliment the Consumer” claim OR Rhetorical Question
Due: 4/24/08—print out before class or email me before class
kreimer@hcrhs.k12.nj.us
40 points (4 pts each)