ANA
SKY
MEDIA
PROGRAM
ALL NIPPON AIRWAYS TRADING CO., LTD.
20131216
ANA SKY MEDIA PROGRAM offers the use of various media
that will help your company strengthen brand image
and increase product and service values.
In the airport and onboard, ANA passengers enjoy a special time and place away from the ordinary.
This makes them more responsive than usual to various information,
and their heightened attention to information media around them supports the high exposure of all our media,
especially that of the advertising that appears therein.
Moreover, ANA SKY MEDIA PROGRAM allows you to target a segmented market of information-sensitive business people
and passengers according to season and cabin/class.
POINT
1
Brand power
POINT
2
Reach
POINT
3
Frequency
POINT
4
Recency
POINT
5
Target segment
The program is firmly based on ANA’s strong brand power.
ANA SKY MEDIA has a reach of around 3.54 million passengers per month on average
(domestic and international flights passengers).
ANA SKY MEDIA engages travelers’ attention for long periods of time,
from their home (work places) to the airport and onboard their flight.
The downtime that passengers spend in the out-of-ordinary space-time of an airplane heightens
their receptiveness to advertising and promotions.
Each ANA SKY MEDIA is geared toward a specific audience, such as business people,
passengers on leisure travel, and affluent travelers, according to season, flight route, and cabin/class.
ANA SKY MEDIA PROGRAM
01
ANA SKY MEDIA PROGRAM Lineup
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
Domestic International
Inflight magazine
Tsubasa no Okoku
Domestic
Inflight video commercial
SKY VISION
International
Domestic International
Inflight magazine
Inflight shopping catalog
WINGSPAN
ANA SKY SHOP
International
International
Lead-in commercials
for inflight movies
Inflight entertainment
information
ANA SKY CHANNEL CM
ANA SKY CHANNEL
International
MENU
ANA SKY MEDIA PROGRAM
02
ANA SKY MEDIA PROGRAM Communication Strategy Map
You can use different media for different flight routes
according to your company’s promotion needs.
ANA SKY MEDIA PROGRAM lets you segment your audience into domestic and international passengers, Japanese
and non-Japanese passengers, etc.
We can also help you segment your audience by area and flight route.
Domestic flights
Domestic
Inflight video commercial
SKY VISION
International flights
Domestic International
International
Inflight magazine
Inflight magazine
Tsubasa no Okoku
WINGSPAN
International
Domestic International
Inflight entertainment
information
Inflight shopping catalog
ANA SKY SHOP
ANA SKY CHANNEL
International
Lead-in commercials
for inflight movies
ANA SKY CHANNEL CM
ANA SKY MEDIA PROGRAM
03
International
MENU
ANA SKY MEDIA PROGRAM General Statistics / ANA Profile
ANA’s domestic and international flights combined serve
approx. 3.54 million passengers per month
and a total of 42.56 million passengers per year.
Number of passengers
Number of passengers carriedby the ANA Group
(domestic and international flights combined)
Number of passengers
(domestic flights)
Unit: ten thousands of people
5,000
6,000
5,000
5,102
5,038
4,456
4,575
4,555
4,275
3,989
4,057
3,902
2006
2007
2008
2009
2010
2011
3,000
4,490
2,000
4,000
1,000
(ten thousand
people)
3,000
2,000
Number of passengers
(international flights)
1,000
(ten thousand
people)
4,647
4,000
4,718
Unit: ten thousands of people
2006
2007
2008
2009
2010
600
500
400
300
200
100
2011
＊Figures are rounded to the nearest 10,000.
(ten thousand
people)
Unit: ten thousands of people
455
482
443
466
2006
2007
2008
2009
516
2010
588
2011
＊FY2011 ANA survey
ANA Mileage Club members
Number of members who have an
ANA Mileage Club credit card
ANA Mileage Club has a membership of roughly
24 million (as of February 2013※1).
This means that one in every six people
in Japan※2 is a member.
Approx. 2.5 million
Approx. 24million
（as of Feb. 2013）
※1 February 2013 ANA Mileage Club survey
※2 Calculated in reference to population estimates (as of September 2012) announced by the Japanese Ministry of International Affairs and Communications
Impressions of ANA
Top responses to the question,
“What impressions do you have of ANA?
(Select all that apply).”
Cheerful
18.2％
Safe
53.7％
Familiar
High-quality
25.5％
53.7％
Safe
43.7％
Familiar
25.5％
High-quality
18.2％
Cheerful
Refined/stylish
15.7％
Vibrant
13.9％
Advanced
9.8％
Youthful
8.2％
43.7％
＊Internet survey conducted by a research company in September 2010
(respondents: ANA domestic and international flight passengers during Junuary to March 2012)
ANA SKY MEDIA PROGRAM
04
ANA SKY MEDIA PROGRAM General Statistics / Customer Profile 1
ANA is strongly favored by business people in their 30s to 50s
for both business and leisure.
＊Internet survey conducted by a research company in April 2012 (respondents: ANA domestic and international flight passengers during January to March 2012)
Gender / Age / Occupation
Women
36.6％
Men
63.4％
Age (women)
Age (men)
9.6％
20-24
6.0％
20-24
25-29
11.8％
25-29
8.8％
30-34
11.8％
30-34
8.8％
8.3％
35-39
7.9％
40-44
16.1％
14％
Occupation (women)
55-59
11.1％
60 and above
10.8％
Occupation (men)
Other 0.4％
Manager/Board member 0.9％
Company employee
(clerical work) 12.2％
Part-time
worker
10.7％
Full-time homemaker
37.6％
Manager/Board member
Student 5％
5.3％
Part-time worker 5％
Free-lance worker 5.3％
Company employee
(technical work) 4.4％
Student 6.6％
18.5％
50-54
13.1％
60 and above
Other 10.5％
11.6％
45-49
50-54
55-59
10.8％
40-44
7.4％
45-49
13.6％
35-39
Company employee
(other work) 7.9％
Self-employed worker
Public employee 4.4％
Self-employed worker 1.7％
Public employee 8.1％
Company employee
(clerical work)
22.9％
9.2％
Company employee
(technical work)
23.4％
Free-lance worker 3.1％
Company employee
(other work) 15.4％
Annual household income
> 15 million yen
Approximately 40% of customers have a household
income above 8 million yen.
Approximately 20% of customers have a household
income above 10 million yen.
A large percentage of ANA customers have extremely
high spending power.
6.5％
No response
11.5％
10 -14.99 million yen
15.8％
< 6 million yen
34.4％
8-9.99 million yen
14.7％
6-7.99 million yen
17.1％
ANA SKY MEDIA PROGRAM
05
Residence type
Other
Company housing / dormitory
More than 60% of customers are homeowners.
Company housing / dormitory
0.1％
4.4％
Rented apartment
28.2％
Rented house
2.5％
House
44.1％
Apartment
20.7％
Reason for flying
Domestic flights
On both domestic and international
flights, men in their 30s and above
mainly fly for business.
International flights
Unit: ％
1.0
3.4
10.3
15.3
9.0
30.0
11.9
4.8
47.4
6.3
62.5
31.3
30s
52.9
42.5
4.6
56.2
40s
51.6
43.5
4.8
58.1
50s and above
43.1
4.1
62.9
36.0
47.7
20s
25.4
55.9
28.1
2.2
5.6
Men s total
53.9
34.8
52.8
単位：％
1.3
28.4
61.6
8.7
Women s total
1.1
85.5
8.4
0.7
4.4
2.0
Business
2.2
Sightseeing / Leisure travel
30.4
25.7
Personal visit / Homecoming trip / Ceremonial occasion
Long stay
26.5
1.0
29.3
4.1
20s
8.3
60.9
6.5
30s
7.8
54.3
20.0
40s
11.6
67.3
8.1
61.6
Other
50s and above
5.6
84.7
82.4
7.3
9.8
2.3
86.0
2.8
87.2
1.8
Frequency of flying ANA during the past year
Approximately 35% of all male customers, or one in every three customers, fly ANA more than five times in a year.
Frequency of flying ANA / Men
34.6％
Women
15.5％
More than 20 times
4.4％
More than 20 times
1.1％
10-19 times
3.1％
10-19 times
9.4％
5-9 times
11.3％
5-9 times
1-4 times
65.4％
20.8％
1-4 times
84.5％
ANA SKY MEDIA PROGRAM
06
1.4
0.9
ANA SKY MEDIA PROGRAM General Statistics / Customer Profile 2
ANA customers are active people who have distinct opinions
and preferences.
Fields of interest
Domestic flights
International flights
72.4％
55.0％
43.0％
39.3％
40.6％
34.8％
35.5％
31.3％
28.4％
28.9％
25.2％
32.1％
29.4％
35.3％
24.1％
21.6％
22.2%
15.5％
21.2％
15.2％
15.8％
14.7％
13.3％
0.6％
75.0％
58.2％
40.0％
37.2％
38.2％
32.2％
45.3％
34.4％
27.4％
28.2％
26.8％
36.7％
25.4％
37.2％
25.7％
25.5％
20.6%
17.2％
22.2％
14.5％
12.6％
13.1％
14.4％
1.0％
Travel
Food
Movies
Leisure activities
Music
Sports
Fashion
Work
PC
Drinking alcohol
Business & economy
Beauty & health
Home appliances
Home
Sundries & interior goods
Lessons & certifications
Smartphone & tablet PC
Children s education
Art & fine arts
Advanced technologies
Cartoons & animation
Environment & resources
Education
Other
Role of media in making purchasing decisions
More than 50% of customers make
product purchases based on
information in magazines.
Unit:％
TV
1.9
Radio
15.2
Neither/nor
Ads displayed outdoors and in station
concourses, and transportation
ads such as those displayed on trains
Untrustworthy
Free magazines
Very untrustworthy
12.3
24.0
27.1
22.2
5.4
23.8
5.6
12.3
12.1
18.7
42.2
20.6
40.4
7.8
17.9
50.8
37.0
3.2
11.6
37.8
44.9
14.8
2.9
16.9
21.8
22.6
Web and mobile social media sites
(blogs, SNS, message boards)
Trustworthy
23.3
11.0
Magazines
Web and mobile sites of manufacturers
Very trustworthy
52.3
13.8
3.1
8.8
13.9
Behavioral characteristics
Enjoy shopping and eating out
60.4％
No
11.3％
Spare no time and effort in seeking desired products
Not at all
59.8％
2.3％
No
8％
Not at all
1.2％
Yes, very
17.4％
Yes, very
19.8％
Neither/nor
Neither/nor
26.1％
31％
Yes
Yes
42.4％
40.6％
ANA SKY MEDIA PROGRAM
07
Frequently seek quality
over price
Like to recommend good products/
services to others
Frequently
talk about new topics
57.0％
49.8％
42.7％
Not at all
Not at all
No
1.6％
8.1％
Not at all
5.9％
No
11.7％
16.7％
Yes, very
Yes, very
4.7％
No
Yes, very
9.9％
12.5％
13.3％
Neither/nor
33.3％
Neither/nor
43.7％
Yes
32.8％
Yes
32.6％
Yes
37.3％
Neither/nor
35.9％
Take interest in new stores
and popular places
Pay attention to new product information
in newspapers and magazines
Frequently buy something
on impulse
42.4％
40.4％
37.9％
Not at all
6.0％
Yes, very
Not at all
5.5％
7.9％
Not at all
Yes
23.0％
Yes, very
8.9％
8.7％
Yes, very
11.1％
No
No
17.6％
19.5％
Yes
32.5％
31.3％
Neither/nor
No
Neither/nor
34.0％
Yes
29.0％
Neither/nor
34.6％
30.4％
Usually quick to obtain information
ahead of others
Have a tendency to check out
new products and services
Have a preference for the latest
or newest products
35.0％
29.6％
34.5％
Not at all
5.2％
Yes, very
8.4％
Not at all
Yes
23.0％
Yes, very
8.0％
No
18.9％
26.6％
Neither/nor
40.9％
No
7.5％
Not at all
Yes
18.9％
Yes, very
7.7％
No
22.1％
40.6％
39.4％
08
Yes
26.8％
Neither/nor
Neither/nor
ANA SKY MEDIA PROGRAM
6.0％
Important notes concerning advertising
and promotion in ANA SKY MEDIA
ANA is an air carrier committed to providing valuable time
and space to passengers based on safety and trust.
From this perspective, we ask for your understanding of the following points
when applying for the ANA SKY MEDIA PROGRAM.
Attention
1
Attention
2
Attention
3
Flight schedules and aircraft type are subject to change,
and flights may be canceled in response to bad weather conditions, natural disasters,
or other unavoidable circumstances.
Media programs and services offered inside restricted areas in airports
and onboard flights are required to comply with various requirements under airport
and aviation laws and other relevant laws and regulations.
Please note that media programs will not be given priority for any reason whatsoever
when deemed to hinder the safety of a flight.
General standards for advertising
and promotion
When you apply for the ANA SKY MEDIA PROGRAM, ANA will analyze your company, your products and services,
as well as examine the use of expressions (content) in your advertising or promotional materials.
Types of advertising that are not accepted
Notes concerning expressions and content
A d ve r t i s i n g o f t h e f o l l o w i n g t y p e s o f b u s i n e s s e s ,
products and services will not be accepted.
Please he e d the following rules of expression when
producing your adve r tising. We will not acce pt any
advertising that does not comply with these rules.
●Businesses, products, and services that conflict or compete with the
operating activities of the ANA Group and its affiliates
●Businesses, products, and services that incite concern about aviation
and travel
●Dishonest businesses and those that are typically considered to be
scams
●Businesses operated by or connected to anti-social forces
●Businesses that are in violation of laws and regulations
●Improper products and services, including products prohibited by law,
unauth orize d pro duc ts, an d p o or- qualit y pro duc ts, a s well a s
businesses that provide such products and services
●Businesses, products, and services that go against public order and
morals
●A n y o t h e r b u s i n e s s , p r o d u c t , a n d s e r v i c e t h a t A N A d e e m s
inappropriate
●Do not use expressions that are suggestive of businesses, products,
or services that conflict or compete with the operating activities of the
ANA Group and its affiliates.
●Do not use expressions that incite concern about aviation and travel.
●Use expressions that protect consumers.
●Comply with laws, regulations, and any voluntary rules.
●Do not use copyrighted materials and use-protected items such as
symbols, slogans, and names, without express permission from the
rights holder.
●Avoid any risk of defaming a member of an imperial family, royal family,
head of state, national flags of countries, etc., and respect their dignity.
●Never use expressions that slander, ostracize, or libel others, even if such
accusation has been proven.
●Do not use expressions that may be construed as political propaganda or
an endorsement of a potential candidate.
●Never use expressions that aim to promote certain doctrines or beliefs.
●W h e n u s i n g a n a m ate u r s p o r t s o r g a n i z at i o n o r at h l ete i n a n
advertisement, comply with all relevant rules and regulations.
●Do not use exaggerated expressions or expressions that may mislead
the reader.
●When using a superlative expression, always provide documentation
by a third party or other objective proof.
●When providing statistics, always cite the source and the name of the
research organization.
●Do not use expressions that obscure accountability, ambiguous
expressions, or expressions that create doubt about effect and efficacy.
●Always include a warning phrase that prohibits underage drinking,
such as “Minors are prohibited from purchasing or drinking alcohol.”
●Do not use expressions that disrupt the social order.
●No advertising about the dismissal of any individual will be allowed.
●No advertising intended to express an apology or excuse will be allowed.
●No opinion advertising will be allowed.
●No advertising about any matter pending in court will be allowed.
●ANA reserves the right to refuse and reject any other expressions or
content that it deems inappropriate.
ANA SKY MEDIA PROGRAM
09
ANA SKY ADVERTISING
Tsubasa no Okoku
An inflight magazine rooted in the tradition of ANA Group
but transcending the bounds of conventional inflight media
Tsubasa no Okoku has become an established publication with its high readability and rich information.
Virtually all ANA Group, male and female, young and old alike, not to mention business travelers,
spend part of their private flight time reading or looking through the magazine.
Tsubasa no Okoku is an effective tool for both B-to-B and B-to-C communications.
ANAグループ機内誌
Inflight Magazine of ANA Group
March 2013 No.525
今月の旅先
シンガポール／石垣島／
イタリア・オーストリア
Destinations in Japan
and around the world are featured
using beautiful photos.
3
機内サービスのご案内
／音楽・ビデオプログラム
／航路図
ご自由に
お持ち帰り
ください
ANAグループ機内誌
Inflight Magazine of ANA Group
February 2013 No.524
今月の旅先
カリフォルニア／島根／福島
2
機内サービスのご案内
／音楽・ビデオプログラム
／航路図
ご自由に
お持ち帰り
ください
A serial story in the magazine has been compiled
into a book.
1
2
3
Advantages
◎The magazine is read by 96.2% of all ANA Group.※1 It is a publication with a long tradition in ANA.
◎Tsubasa no Okoku tops all other ANA Group publications with some 3.4 million readers per month.※1
Characteristics
◎Circulation: approx. 3,547,000 domestic and international flight passengers per month (FY2011 average※2)
◎Flight time: average 1.5 hours for domestic flights, 2-14 hours for international flights
◎Readership rate: 96.2%; Number of readers: approx. 3,412,000/month;
Cost of exposure of one page of the magazine per person: \0.7 (in the case of domestic flight passengers)※1
Recommended advertisers
◎Advertisers handling products intended for business people
◎Local governments, tourist associations, government tourism offices
※1 Internet survey conducted by a research company in April 2012 (respondents: ANA Group domestic flight passengers during Febuary and March 2012)
※2 FY2011 ANA survey
ANA SKY ADVERTISING
Tsubasa no Okoku
Passenger rate of awareness
and perusal rate of advertisements
Tsubasa no Okoku readership profile
The majority of passengers glance through advertisements.
The majority of readers are people in their 30s to 50s.
Rate of awareness
Definitely
looked
17.7％
51.7％
Perusal rate
17.7％
20s and under
50s and above
Did not look
21％
40％
48.3％
Probably looked
34％
40s
18％
Internet survey conducted by a research company in April 2012
(respondents: domestic flight passengers during February and March 2012)
Internet survey conducted by a research company in April 2012
(respondents: domestic flight passengers during February and March 2012)
Rates
Media overview
Size
A4 Variant 280mm(H) × 210mm(W)
Perfect binding, Opens to the right
Publication
schedule
Monthly publication
Date of publication: 1st of each month
(published at the end of the previous month)
Advertising space
Total number of ANA Group per month:
approx. 3,547,000
Domestic flight passengers: approx. 3,057,000
International flight passengers: approx. 490,000
Circulation
Flights operated by the ANA Group
Placed in seat pockets in all cabins/classes
Rate
Size (HxWmm)
Inside Front Cover-DPS
¥5,200,000
280 × 420
2nd DPS (After IFC-DPS)
¥4,800,000
280 × 420
DPS
¥4,400,000
280 × 420
FP (Facing Content) 1
¥3,100,000
280 × 420
FP (Facing Content) 2
¥3,000,000
280 × 420
FP (Facing Article)
¥2,600,000
280 × 420
FP(Facing Ad)
¥2,400,000
280 × 420
1/3P-Vertical
¥950,000
253 × 62
1/3P-Horizontal
¥950,000
80 × 190
Advertising space※
＊For convenience, some issues may be offered onboard at the end of the month
preceding the date of publication.
Number of
potential
readers
30s
21％
＊Excluding some small aircraft.
■Application deadline: 30 days prior to the date of publication
■Advertisement submission deadline:
25 days prior to the date of publication
■Frequency discounts
6 advertisements/year or more: 5% discount
12 advertisements/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
※Submitted advertisement is placed in both the domestic
and international flight editions.
Domestic Edition※
Rate
Size (HxWmm)
¥3,400,000
280 × 203
Inside back cover
¥2,500,000
280 × 210
FP-ROP
¥2,200,000
280 × 210
Back cover
※Submitted advertisement is placed in the domestic flight edition only.
Guidelines for preparing advertisements
●Please submit your advertisement in complete, electronic file format.
●<Type of file>
PDF(Graphic mode:more than350dpi),Illusutrator more than 5.5,Quark
more than 4. All fonts must be outlined.
●When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
●After submitting your adver tisement, you will have up to t wo
opportunities (galley proofs) to proofread your advertisement.
●In the case of a bleed advertisement, please place the name of your
company and all copy within at least 10mm from all sides of the trim
size of the advertisement. Please also provide a bleed margin of 3mm
or more on each side.
●With respect to the nature of the magazine as an inflight magazine,
please refrain from including a mail-in information request coupon or
two-dimensional barcodes (QR codes) in your advertisement.
●Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
Notes concerning application
●Cancellations after application cannot be accepted.
●With the exception of special pages, you may not specify the page on
which your advertisement will appear.
●Please submit only pure advertisements; no advertorials.
●We do not accept advertisements that express interests that conflict or
compete with the operating activities of ANA Group and its affiliates.
●When you apply for advertising space, we analyze your company and
examine the content and expressions used in your advertisement. As
we offer this magazine as a part of ANA s inflight services, please
note that we may not accept advertisements that may cause our
passengers a feeling of discomfort
●All advertising pages are printed offset in four colors. The rate of your
advertisement will not change even if you specify printing in three
colors or less.
●You can not specify any certain cabin/class or flight route.
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
A high-quality, worldwide inflight magazine
Reach out to foreign customers through this publication
and enhance your company’s brand image.
WINGSPAN is available on all international flights connecting Japan with major cities in Asia, America, Europe,
and other parts of the world.
Written in both English and Chinese, this international inflight magazine targets a worldwide audience
and lets you reach out to the steadily increasing number of foreign travelers to Japan.
T H E
I N F L I G H T
M A G A Z I N E
O F
A N A
G R O U P
•
M A R C H
2 0 1 3
ႏ
Sakura
CIRCLE OF LIFE
઄ߴ֬ഺࠖ
Photoessay by Itxaso Zuñiga
文／图 伊扎库索·祖尼卡
T
he beauty of life and its finale are images intimately
related to the cherry blossom. The flower thrives by
searching for sunlight and eventually bursts open with
robust color, like eyes seeing the world for the first time.
Its perfect and fragile delicacy lasts only a few weeks,
enough time in which to bring beauty and hope to our
lives. We seek the ideal blossom without realizing each
is sublime in its own way. And in the passage of time,
the cherry tree—symbol of beauty that is both transient
and transcendent—returns every spring as a reminder of
what endures throughout the circle of life.
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཭⫳ੑⱘᄬ೼Ϣ⑂♁ˈϢ
⿟ⱘᔶ䈵ԧ⦄DŽ
ሩ᳝࡯ⱘ㞖㝔ˈ
㢅㋻ᆚⳌ䖲ˈ
㢅෾⿄⫳ੑग़
ᷥᳳⳐ᯹‫ˈܝ‬ᰃЎњ㣕ໂ៤䭓ˈᵱᴵԌ
㢅ゲⳌ৤㡇㓑ᬒˈབৠ䰡⫳ⱘ၈‫ⳟⴐⴕˈܓ‬
ࠄϪϞⱘѨᔽ᭥᭧DŽ
㢅ᅠ㕢㗠㛚ᔅⱘ⫳ੑˈ㱑✊ҙ᳝޴਼ⱘ
ᯊ‫ैˈܝ‬䎇ҹ㒭Ҏ䯈ᏺᴹ㕢Б੠ᏠᳯDŽҎӀᘏᛇᇏᡒ᳔⧚ᛇϢ
ᅠ㕢ⱘ㢅ᴉˈैϡ᳒ᙳߎˈ↣ᴉ
T H E
㢅䛑೼ҹ݊⣀⡍ⱘᮍᓣ㒮✊
I N F L I G
H T
M A G A Z I N E
O F
A N A
G R O U P
ᗦᬒˈᗢ㛑ߚߎાᵱ᳔㕢ǃાᴉ᳔㡇DŽ೼⫳ੑⱘ䕂ಲЁˈ԰Ў
㕢Б䈵ᕕⱘ
D E C E M B E R
2 0 1 2
㢅᮶ৃ䇈ᰃ䕀ⶀे䗱ˈгৃⳟ԰ᰃϔ⾡䍙✊∌ᘦˈ
ᅗӀᑈᑈ೼᯹ಲ໻ഄП䰙䰡ЈҎ䯈ˈབৠ⫳ੑϔ㠀ˈ೼਼㗠໡
ྟⱘᕾ⦃Ё㓉ᓊ∌⫳DŽ
38
JULY 2012
APRIL 2012
39
23
Naruto Wakame
Cold Line to Seaweed
Sasebo, Nagasaki
Feeding the Appetite for Culture
列岛风物—鸣门裙带菜
T
酷寒生命线
岛国风情—长崎佐世保
异域文化放奇彩
和蜜
� Wamitsu
France
The Light! The Colors!
Noh Masks
Forging the Spirit
ๆഺເ૧অ
he 8:00 A.M. Sunday train from Shinjuku was busier than I expected. Trendy
young couples sat drowsy-eyed. Raucous
groups of impressively equipped elderly
hikers made early raids on their day’s provisions. I gazed out the window at a sparkling
morning, the air fresh after the previous
day’s typhoon—the enervating heat of the
summer completely swept away.
I was on my way to Inadani, a small town
in the Japan Alps. Why? As the “bear of little
brain” once said, “It all comes of liking honey.”
And not just any honey, a special kind of
Japanese honey. There are many places in Japan that produce honey, but almost all from
Western honeybees—species introduced to
Japan soon after the country emerged from
self-isolation.
But in recent years efforts have been made
to revive and commercialize honey production from Japanese bees. Inadani honey is
such a product: of exceptional quality, exceptional taste—and exceptionally high price.
Into the Hive
I’d come to meet one of Inadani’s beekeepers, 74-year-old Masahiro Tominaga. With
his wife he manages 15 hives with about
300,000 bees, up on a hill behind his house.
Even from the bottom of the slope, the hum
is like the sound of cars on a distant highway.
Protected by a beekeeper’s hat, but a little nervous nonetheless, I watch as Tominaga opens
up one of the hives.
He takes no notice of the bees ricocheting
off his clothes as he draws out a moist slab of
honeycomb that makes my tongue tingle just
to look at. Then, at a safe distance, we roll up
the netting on our hats as Tominaga’s wife
prepares a chunk for us. I suck hungrily on
the impossibly sweet honeycomb and follow
her instructions to spit out the empty wax
into the grass.
Tominaga is one of the members of the
Shinshu Japanese Honeybee Association, a
group of 700 beekeepers from all over Japan.
Thanks to the organization—and decades of
᮹ᮽϞ ⚍ˈ߫䔺㓧㓧ഄ偊ߎᮄᆓ䔺キˈ䔺䞠
਼
ⱘᢹ᣸⿟ᑺ䍙ߎњ៥ⱘᛇ䈵DŽこⴔᯊᇮⱘᑈ䕏
ᚙշ೼߫䔺䕏ᨛⱘ㡖༣Ёˈϔ䏃ⴵⴐᛎᖾ ˗㺙໛唤
ܼⱘ㗕ᑈ䖰䎇ᅶˈϔ䖍໻ໄ䇜ュˈϔ䖍Ꮖ㒣ㄝϡঞ
㽕এᦤࠡѿ⫼㚠ࣙ䞠ⱘ㕢亳DŽ䱨ⴔ䔺にˈ
៥ⴎᳯ䖰ᮍˈ
⏙亢ᏺᴹ㟦⠑ⱘぎ⇨ˈϔᠿࠡϔ໽ৄ亢㙚㰤ⱘ໽䈵ˈ
ᇚ໣᮹ՓҎ‫׺‬ᗴⱘ⛁ᛣो䍄ˈϡ⬭⮩䗍DŽ
៥ℸ㸠ⱘⳂⱘഄӞ䙷䈋ˈᰃ᮹ᴀ䰓ᇨथᮃቅЁ
ⱘϔᑻᇣᇣජᏖDŽ㽕ᰃད༛៥Ўԩ䖰䘧㗠ᴹˈ
Āᇣ❞
㓈ሐāⱘ䆱ህᰃ㾷ㄨ ˖
Ā಴Ў៥üü໽⫳Ў㳰⢖DŽ
ā
䖭䞠ⱘ㳖㳰Ϣӫϡৠˈা᳝䴴ϰ◯ⱘ∈ೳᠡ㛑
䗴ህℸ⾡亢ੇDŽ㱑✊᮹ᴀ৘ഄ᳝䇌໮㳖㳰ѻऎˈԚ
޴Т䛑Փ⫼㽓⋟㳰㳖䞛᪋DŽ䖭ѯ㠊ᴹⱘᇣᆊӭˈ೼
᮹ᴀ㾷䰸䫕೑ᬓㄪৢϡЙህⓖ⋟䖛⍋ˈᴹࠄ䖭Ͼϰ
ᮍП೑ᅮሙDŽ
✊㗠䖥ᑈᴹˈ᮹ᴀ೑‫ⱘݙ‬ϔѯ᳝ᖗҎᓔྟ䞡ᮄ
ࠊ䗴ᑊ㸠䫔䖭ѯ⑤㞾᮹ᴀⱘ㳖㳰DŽӞ䙷䈋㳖㳰ህᰃ
䖭Мϔℒ੠亢⦡કˈક䋼㒱Շǃ亢ੇ䍙㕸ǃӋḐϡ㧆DŽ
蜂房探秘
៥ᴹ䖭䞠ᢰ䆓ᆠ∌ᬓᓬˈ ቕⱘҪᰃӞ䙷䈋ⱘ
‫ݏ‬㳖ҎDŽҪⱘ‫ݏ‬㳖എህ೼ԣᅙৢ䴶ⱘᇣቅϞˈҪ੠
㗕Ԉϔ䍋✻᭭ Ͼ㳖᠓ˈ੉ᡸᘏ݅ ໮ϛা㳰㳖DŽ
IT ALL COMES OF LIKING HONEY
Story & Photographs by Tony McNicol
文／图 汤尼·麦克尼科
Kyoto
A Market to Savor
游兴偶得—曼谷
尘世喧嚣探幽居
岛国风情—京都
庶民市场 美食天堂
1
2
3
Advantages
◎The magazine is read by 88.4% of all ANA international flights passengers.※1 It is a publication with a long tradition in ANA.
◎It is provided in all classes on international flights, and guarantees long exposure time.
Characteristics
◎Circulation: approx. 490,000 international flight passengers per month (FY2011 average※2).
◎Flight time: average 2-14 [European/American flights: 9-14 hours; Southeast Asian flights: 5-8 hours; East Asian flights: 1.5-5 hours]
◎Readership rate: 88.4%; Number of readers: approx. 433,000/ month;
Cost of exposure of one page of the magazine per person: \1.6 (in the case of international flight Japanese passengers)※1
Recommended advertisers
◎Advertisers handling products intended for business people.
◎Advertisers handling products intended for foreign travelers to Japan.
※1 Internet survey conducted by a research company in April 2012 (respondents: ANA international flight passengers during January to March 2012)
※2 FY2011 ANA survey
ANA SKY ADVERTISING
Passenger rate of awareness and perusal rate
of advertisements
Number of foreign travelers to Japan
The magazine is intended for foreign passengers,
but more than half of all Japanese passengers
also peruse the advertisements.
Rate of awareness
Definitely
looked
20.6％
The number of foreign travelers to Japan
in 2012 has recovered to 2010 levels. (people)
49.8％
Perusal rate
20.6％
Did not look
50.2％
Probably looked
29.2％
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
8,351
Source:
Visitor Arrivals,
6,789
（thousound
people）
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during January to March 2012)
A4 Variant 280mm(H) × 210mm(W)
Perfect binding, Opens to the right
Publication
schedule
Monthly publication
Date of publication: 1st of each month
(published at the end of the previous month)
2008
2009
8,568
6,219
2010
2011
2012
JAPAN NATIONAL TOURISM ORGANNIZATION
Rates
Media overview
Size
8,611
＊For convenience, some issues may be offered onboard at the end of the month
preceding the date of publication.
Number of
potential
readers
ANA Group international flight passengers per month:
approx. 490,000
Circulation
Flights operated by the ANA Group
Placed in seat pockets in all classes on international flights
＊Excluding some small aircraft.
Advertising space
Rate
Size (HxWmm)
Inside Front Cover
￥1,450,000
280 × 420
DPS
￥1,250,000
280 × 420
FP (Facing Content)
￥750,000
280 × 210
FP
￥700,000
280 × 210
■Frequency discounts
6 advertisements/year or more: 5% discount
12 advertisements/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
■Application deadline: 50 days prior to the date of publication
■Advertisement submission deadline:
40 days prior to the date of publication
Guidelines for preparing advertisements
●Please submit your advertisement in complete, electronic file format.
●<Type of file>
PDF(Graphic mode:More than350dpi),Illusutrator more than 5.5,Quark
more than 4. All fonts must be outlined.
●When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
●After submitting your adver tisement, you will have up to t wo
opportunities (galley proofs) to proofread your advertisement.
●In the case of a bleed advertisement, please place the name of your
company and all copy within at least 10mm from all sides of the trim
size of the advertisement. Please also provide a bleed margin of 3mm
or more on each side.
●With respect to the nature of the magazine as an inflight magazine,
please refrain from including a mail-in information request coupon or
two-dimensional barcodes (QR codes) in your advertisement.
●Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
Notes concerning application
●Cancellations after application cannot be accepted.
●With the exception of special pages, you may not specify the page on
which your advertisement will appear.
●Please submit only pure advertisements; no advertorials.
●We do not accept advertisements that express interests that conflict or
compete with the operating activities of ANA Group and its affiliates.
●When you apply for advertising space, we analyze your company and
examine the content and expressions used in your advertisement. As
we offer this magazine as a part of ANA s inflight services, please
note that we may not accept advertisements that may cause our
passengers a feeling of discomfort
●All advertising pages are printed offset in four colors. The rate of your
advertisement will not change even if you specify printing in three
colors or less.
●You can not specify any certain cabin/class or flight route.
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
A catalog of products carefully selected by ANA for inflight shopping
Extend the reach of your advertisement by stimulating consumers’ purchasing desire.
ANA SKY SHOP features original ANA goods in the domestic flight edition and carefully selected duty free goods
in the international flight edition.
It is a familiar publication to large numbers of passengers with high spending power.
Its wide lineup of products, ranging from business must-have items to duty free goods and special collaboration items with famous brands,
captures and also extends readers’ attention to the advertisements.
1
2
3
Advantages
◎The magazine is read by 92.1% of all ANA passengers.※1 It is a shopping catalog with a long tradition on par with Tsubasa no Okoku.
◎It is provided in all classes on both domestic and international flights, and guarantees long exposure time.
Characteristics
◎Circulation: approx. 6,648,000 domestic flight passengers per 2 months approx,980,000 international flight passengers per
2 months (FY2011 average※2).
◎Flight time: average 1.5 hours for domestic flights, 2-14 hours for international flights.
◎Readership rate: 92.1%; Number of readers: approx. 5,630,000/ 2 month;(domestic flight )
Cost of exposure of one page of the magazine per person 0.26 (in the case of domestic flight passengers)※1
Recommended advertisers
◎Advertisers handling products intended for business people.
◎Advertisers handling relatively high-value products.
※1 Internet survey conducted by a research company in April 2012 (respondents: ANA domestic flight passengers during February and March 2012)
※2 FY2011 ANA survey
ANA SKY ADVERTISING
Passenger rate of awareness and perusal rate
of advertisements Domestic flights
Passenger rate of awareness and perusal rate of
advertisements International flights
With the magazine garnering high attention
as an inflight shopping catalog, advertisements contained in
it also capture the attention of roughly half of all readers.
The rates are higher on international flights with longer flight times
compared to domestic flights.
Rate of awareness
47.0％
Rate of awareness
Definitely
looked
Definitely
looked
18.2％
18.2％
41.6％
Probably looked
Probably looked
28.8％
39.7％
Internet survey conducted by a research company in April 2012
(respondents: domestic flight passengers during February and March 2012)
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during July to January to March 2012)
Rates
Media overview
Size
Publication
schedule
Number of
potential
readers
Circulation
18.7％
Did not look
Did not look
53％
Perusal rate
18.7％
Perusal rate
58.4％
A4 Variant 280mm(H) × 210mm(W)
International flight edition:Perfect binding
Domestic flight edition:Binding in the middle, Opens to the right
International
flight edition
Domestic
flight edition
Back cover
ANA Group domestic flight passengers per two month :
approx. 6,648,000
ANA Group international flight passengers per two month:
approx. 980,000
Placed in seat pockets in all classes on ANA flights
Size (HxWmm)
Back cover
￥4,700,000
280 × 210
ー
I full inside Page
￥1,500,000
280 × 210
ー
Back cover
￥4,000,000
280 × 210
Back cover
ー
￥2,000,000
280 × 210
Bimonthly publication
Date of publication: 1st of each odd-numbered month
(published at the end of each even-numbered month)
＊For convenience, some issues may be offered onboard
at the end of the month preceding the date of publication.
Rate
■Frequency discounts
3 advertisements/year or more: 5% discount
6 advertisements/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
＊Excluding some small aircraft.
■Application deadline: 70 days prior to the date of publication
■Advertisement submission deadline:
40 days prior to the date of publication
Guidelines for preparing advertisements
Notes concerning application
●Please submit your advertisement in complete, electronic file format.
●When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
●After submitting your advertisement, you have up to two opportunities
(galley proofs) to proofread your advertisement.
●In the case of a bleed advertisement, please place the name of your
company and all copy within at least 10mm from all sides of the trim
size of the advertisement. Please also provide a bleed margin of 3mm
or more on each side.
●With respect to an inflight magazine, please refrain from including a
mail-in information request coupon or two-dimensional barcodes (QR
codes) in your advertisement.
●Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
●You may not cancel after the date of application. With the exception of
special pages, you may not specif y the page on which your
advertisement will appear.We accept advertisements from more than
one company in the same business line.
●Please submit only pure advertisements; no advertorials.
●We do not accept advertisements that express interests that conflict or
compete with the operating activities of the ANA Group and its affiliates.
●When you apply for advertising space, we analyze your company and
examine the content and expressions used in your advertisement. As
we offer this magazine as part of ANA s inflight services, please note
that we may not accept advertisements if they cause discomfort or
displeasure among our passengers.
●All advertising pages are printed offset in four colors. The rate of your
advertisement does not change even if you specify printing in three
colors or less.
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
For inflight sales client
Passenger rate of awareness and perusal rate
of advertisements Domestic flights
Passenger rate of awareness and perusal rate of
advertisements International flights
With the magazine garnering high attention
as an inflight shopping catalog, advertisements contained in
it also capture the attention of roughly half of all readers.
The rates are higher on international flights with longer flight times
compared to domestic flights.
Rate of awareness
47.0％
Rate of awareness
Definitely
looked
Definitely
looked
18.2％
Did not look
53％
18.7％
Perusal rate
18.2％
58.4％
Perusal rate
18.7％
Did not look
41.6％
Probably looked
28.8％
Probably looked
39.7％
Internet survey conducted by a research company in April 2012
(respondents: domestic flight passengers during February and March 2012)
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during July to January to March 2012)
Media overview
Rates
Size
Publication
schedule
Number of
potential
readers
Circulation
A4 Variant 280mm(H) × 210mm(W)
International flight edition:Perfect binding
Domestic flight edition:Binding in the middle, Opens to the right
Bimonthly publication
Date of publication: 1st of each odd-numbered month
(published at the end of each even-numbered month)
＊For convenience, some issues may be offered onboard
at the end of the month preceding the date of publication.
ANA Group domestic flight passengers per two month :
approx. 6,648,000
ANA Group international flight passengers per two month:
approx. 980,000
Placed in seat pockets in all classes on ANA flights
＊Excluding some small aircraft.
■Application deadline: 70 days prior to the date of publication
■Advertisement submission deadline:
40 days prior to the date of publication
International
flight edition
Domestic
flight edition
Inside Front cover
Inside Front cover
￥2,900,000
Facing Goods
(Editorial pages)
Facing Goods
(Editorial pages)
Facing Goods
(Editorial pages)
Inside Back cover
￥2,800,000
1 full Inside Page
￥2,700,000
280 × 210
Facing Goods
(Editorial pages)
￥2,900,000
＊Double page spread
280 × 420
Back cover
Back cover
￥4,700,000
Inside Back Cover
(Double page spread)
Full Page
￥3,200,000
Rate
Size (HxWmm)
■Frequency discounts
3 advertisements/year or more: 5% discount
6 advertisements/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
Guidelines for preparing advertisements
Notes concerning application
●Please submit your advertisement in complete, electronic file format.
●When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
●After submitting your advertisement, you have up to two opportunities
(galley proofs) to proofread your advertisement.
●In the case of a bleed advertisement, please place the name of your
company and all copy within at least 10mm from all sides of the trim
size of the advertisement. Please also provide a bleed margin of 3mm
or more on each side.
●With respect to an inflight magazine, please refrain from including a
mail-in information request coupon or two-dimensional barcodes (QR
codes) in your advertisement.
●Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
●You may not cancel after the date of application. With the exception of
special pages, you may not specif y the page on which your
advertisement will appear. We accept advertisements from more than
one company in the same business line.
●Please submit only pure advertisements; no advertorials.
●We do not accept advertisements that express interests that conflict or
compete with the operating activities of the ANA Group and its affiliates.
●When you apply for advertising space, we analyze your company and
examine the content and expressions used in your advertisement. As
we offer this magazine as part of ANA s inflight services, please note
that we may not accept advertisements if they cause discomfort or
displeasure among our passengers.
●All advertising pages are printed offset in four colors. The rate of your
advertisement does not change even if you specify printing in three
colors or less.
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
A high-exposure publication that 90% of all international flight
passengers peruse during their flight
ANA SKY CHANNEL is the guide to exciting inflight entertainment selected
with confidence by ANA.
In addition to a comprehensive list of inflight films, music, and games offered on about 200 channels,
ANA SKY CHANNEL also provides rich information related to them.
It is available in all classes on international flights, and promises long and frequent exposure of advertisements contained therein.
©2012 Warner Bros. Ent. All Rights Reserved
1
2
※image
Advantages
◎This pamphlet is read by 95.4% of all international flight passengers.※1 It is one of the most read publications
by international flight passengers who enjoy films, music and other inflight entertainment during their flight.
◎It is available in all classes on international flights, and enjoys extended exposure to passengers.
Characteristics
◎Circulation: approx. 490,000 international flight passengers per month (FY2009 average※2).
◎Flight time: average 2-14 hours [European/American flights: 9-14 hours;
Southeast Asian flights: 5-8; East Asian flights 1.5-5 hours]
◎Readership rate: 95.4%; Number of readers: approx. 467,000/month; Cost of exposure of one page (back cover)
of the magazine per person: \3.2 ※1
3
Recommended advertisers
◎Advertisers handling products intended for business people.
◎Advertisers in the entertainment business (films, music, games).
※1 Internet survey conducted by a research company in April 2012 (respondents: ANA international flight passengers during January to March 2012)
※2 FY2011 ANA survey
ANA SKY ADVERTISING
Passenger rate of awareness and perusal rate
of advertisements
Engagement status of ANA SKY CHANNEL
(publication) and inflight films
Almost half of all readers look at the advertisements contained
in ANA SKY CHANNEL.
Linkage to an ANA SKY CHANNEL CM
increases the impact of advertising.
Rate of awareness
49.3％
Definitely
looked
17.2％
Perusal rate
Only watched a film
Neither/nor 3％
2％
Only perused the
publication
9％
17.2％
Did not look
50.7％
Probably looked
Both perused the publication
and watched a film
32.1％
86％
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during January to March 2012)
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during January to March 2012)
Media overview
Rates
Size
Publication
schedule
Advertising space
A4 Variant 280mm(H) × 210mm(W)
Saddle-stitch binding Opens to the right
Back cover
Monthly publication
Date of publication: 1st of each month
(published at the end of the previous month)
ANA international flight passengers per month:
approx. 490,000
Circulation
Placed in seat pockets in all classes
on ANA international flights
Size (HxWmm)
280 × 210
■Frequency discounts
3 advertisements/year or more: 5% discount
6 advertisements/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
＊For convenience, some issues may be offered onboard
at the end of the month preceding the date of publication
or until the beginning of the following month.
Number of
potential
readers
Rate
￥1,500,000
＊Excluding some small aircraft.
■Application deadline: 50 days prior to the date of publication
■Advertisement submission deadline: approx.
35days prior to the date of publication
Guidelines for preparing advertisements
Notes concerning application
●Please submit your advertisement in complete, electronic file format.
●When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
●After submitting your advertisement, you have one opportunity (galley
proofs) to proofread your advertisement.
●In the case of a bleed advertisement, please place the name of your
company and all copy within at least 10 mm from all sides of the trim
size of the advertisement. Please also provide a bleed margin of 3 mm
or more on each side.
●With respect to an inflight magazine, please refrain from including a
mail-in information request coupon or two-dimensional barcodes (QR
codes) in your advertisement.
●Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
●You may not cancel after the date of application.
●Please submit only pure advertisements; no advertorials.
●We can not accept advertisements that express interests that conflict
or compete with the operating activities of the ANA Group and its
affiliates.
●When you apply for a commercial slot, we will analyze your company
and examine the c ontent and expressions used in your
advertisements . As we offer this magazine as part of ANA s inflight
services, please note that we can not accept advertisements if they
cause discomfort or displeasure among our passengers.
● All advertising pages are printed offset in four colors. The rate of your
advertisement can not change even if you specify printing in three
colors or less.
●You can not specify advertisements to any certain cabin/class or flight
route.
（10：00 〜 18：00 ／土・日・祝・年末年始を除く）
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
A medium that promises comfortable travel with original programs
SKY VISION lets you realize an inflight communication strategy using video.
You can run a commercial to precede a SKY VISION program shown on the large onboard screens and small overhead monitors
on domestic flights. The impact of moving images and the high visibility of all screens
and monitors ensure outstanding cost performance, and offer strong advertising benefits.
SKY VISION strongly supports marketing campaigns and other communication strategies in linkage
with inflight magazine advertisements.
Linkage with inflight magazines.
※image
◎SKY VISION program structure (example)
Before takeoff
During takeoff
Emergency
information
Takeoff
view
1
2
3
During landing
During the flight
ANA SKY
VISION title
CM
CM
・
・
・
・
20-30
minute
program
CM
CM
・
・
・
・
Landing
view
Advantages
◎With a passenger viewing rate of 83.5%,※1 SKY VISION is viewed by a large majority of ANA passengers.
◎SKY VISION may be viewed even while listening to SKY AUDIO (inflight audio program).
Characteristics
◎Circulation: approx. 3,057,000 domestic flight passengers per month (FY2011 average※1).
◎Flight time: average 1.5 hours (90 min.).
◎Viewing rate: 83.5%; Number of viewers: approx. 2,552,000 passengers/month; Cost per showing: \0.39/passenger.※1
Recommended advertisers
◎Advertisers handling products intended for business people.
◎Advertisers in the entertainment business (films, music, games).
※1 Internet survey conducted by a research company in April 2012 (respondents: ANA domestic flight passengers during February and March 2012)
※2 FY2011 ANA survey
ANA SKY ADVERTISING
Passenger rate of awareness and perusal
rate of advertisements
Engagement status of Tsubasa no Okoku
and SKY VISION
Although the audio for SKY VISION can only be heard using
headphones, about half of all passengers acknowledge
SKY VISION commercials.
Linkage with the Tsubasa no Okoku inflight magazine could increase the
benefits of advertising.
Rate of awareness
45.9％
Only viewed SKY VISION 1.2％
Perusal rate
22.6％
Definitely
looked
Neither/nor 1.5％
Only perused
Tsubasa no Okoku
15.0％
22.6％
Did not look
54.1％
Probably looked
Viewed/perused both
Tsubasa no Okoku and
SKY VISION
23.3％
82.3％
Internet survey conducted by a research company in April 2012
(respondents: domestic flight passengers during February and March 2012)
Internet survey conducted by a research company in April 2012
(respondents: domestic flight passengers during February and March 2012)
Media overview
Rates
Length of
commercial
Rate
15 seconds
From the first to last day of the month (1 month)
Length of
commercials may be shown
contract term ＊Some
from the end of the previous month on some aircraft.
Showing
frequency
Once per flight
Showings per month: approx. 13,000 times
Relevant
flights
＊Excluding some some types of aircraft
￥1,000,000 /slot
＊We charge twice for 30 seconds long commercials
and four times for 60 seconds long ones.
■Frequency discounts
6 commercials/year or more: 5% discount
12 commercials/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
Domestic flights operated by the ANA Group
■Application deadline:
30 days prior to the starting date of the contract term
■Submission deadline:
20 days prior to the starting date of the contract term
Guidelines for preparing advertisements
Notes concerning application
●As the large onboard screens and small monitors for SKY VISION do
not produce audio, we recommend displaying captions. (Audio can be
heard from a designated audio channel using headphones.)
●Please submit a recording sheet ,listing the title ,language,length/
time code and size.
●Please submit your commercial in DVCAM,DVD,DVD VIDEO,MPEG4
etc.
●Screen size should be 16 : 9 (squeeze).
●Please inquire with us for other detailed specifications regarding
commercials.
[DVCAM format]
●Make sure the recording of the commercial does not begin from
timecode 00 : 00 : 00 : 00f.
●The timecode may be either in NDF or DF format.
●Please provide a color bar and credits.
●Please set the volume level according to digital video standards.
●You may not cancel after the date of application.
●You cannot specif y where in the SK Y VISION showing your
commercial will appear.
●We accept commercials from more than one company in the same
business line.
●We can not accept commercials that express interests that conflict or
compete with the operating activities of the ANA Group and its
affiliates.
●When you apply for a commercial slot, we will analyze your company
and examine the content and expressions used in your commercial.
As we offer this magazine as part of ANA s inflight services, please
note that we can not accept commercials if they cause discomfort or
displeasure among our passengers.
●You cannot restrict the exposure of your commercial to any specific
class of seats, flight, or viewing time.
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
ANA SKY CHANNEL CM
Standard inflight entertainment media
for added comfort on international flights
ANA SKY CHANNEL lets you run a commercial
in a compulsory viewing environment before the showing of each film.
ANA offers a selection of films that passengers can view on their personal screen.
With a wide lineup that includes the latest hits, almost 90% of all ANA international flight passengers
use ANA SKY CHANNEL during their flight.
This popular and effective communication media lets you run a commercial in a natural flow before each film, just like a movie preview.
※image
◎ANA SKY CHANNEL CM – Structure of each program
Personal screen
start-up display
1
List of film titles
（Select a film）
（Select a film）
One corporate
commercial
Commencement
of selected film
Advantages
◎Viewing rate:87.6%※1
◎ANA SKY CHANNEL commercials are likely to be imprinted on passengers’ consciousness through repeated
viewing of ANA SKY CHANNEL.
◎The close tie-up with the ANA brand can produce mutual advantages in strengthening brand image.
◎The system creates an environment wherein film viewers will necessarily watch a commercial before watching a film.
2
3
Characteristics
◎Circulation: approx. 490,000 international flight passengers per month (FY2011 average※2).
◎Flight time: 2-14 hours.
[European/American flights: 9-14 hours; Southeast Asian flights: 5-8; East Asian flights 1.5-5 hours]
Recommended advertisers
◎Advertisers that offer items in ANA SKY SHOP and ANA My Choice.
◎Advertisers that run commercials on regular TV and other media.
◎Advertisers in the entertainment business (films, music, games).
※1 Internet survey conducted by a research company in April 2012 (respondents: ANA Group domestic flight passengers during January to March 2012)
※2 FY2011 ANA survey
ANA SKY ADVERTISING
ANA SKY CHANNEL CM
Passenger rate of awareness and perusal rate
of advertisements
Fields of interest of passengers
who watch inflight films
87.6% of ANA international flight passengers watch a film
during their flight.
Passengers who watch inflight films are especially interested in
movies,travel and beauty.
Not familiar with 7.8％
1st Movies
2nd Travel
Do not watch
4.6％
Usually watch
87.6％
Among passengers
who “usually watch
inflight films,”
those who “watch
inflight films
on every flight”:
34.0％
3rd Beauty & Health
4th Alcohol
5th Music
＊The above ranking shows the top five fields of interest of ANA international flight passengers
who watch infligt films.
(result of multiple answers).
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during January to March 2012)
Internet survey conducted by a research company in April 2012
(respondents: international flight passengers during January to March 2012)
Rates
Media overview
Length of commercial
Length of
contract term
Relevant flights
Commercial slot
30 seconds
From the first day to last day of the month (1 month)
＊On some aircraft,some channels, the program may be offered
from the end of the previous month or to the beginning
of the next month.
International flights operated by the ANA Group
＊Excluding some flights
30 seconds before the showing of each film
3 slots available each month (Around 15 film titles per slot)
Commercial slot
Rate
1
￥2,000,000
＊Each film is preceded by one commercial.
＊You cannot specify which films your commercial will precede.
■Frequency discounts
6 commercials/year or more: 5% discount
12 commercials/year or more: 10% discount
＊Frequency discounts apply to blanket orders only.
■Application deadline:
40 days prior to the starting date of the contract term
■Commercial submission deadline:
35 days prior to the starting date of the contract term
Guidelines for producing a commercial
Notes concerning application
●Please submit your commercial in DVCAM,DVD,DVD VIDEO,MPEG4
etc.
●Please submit a recording sheet ,listing the title ,language,length/
time code and size.
●Screen size should be 16 : 9 (squeeze).
●Please inquire with us for other detailed specifications regarding
commercials.
[DVCAM format]
●Make sure the recording of the commercial does not begin from
timecode 00 : 00 : 00 : 00f.
●The timecode may be in either NDF or DF format.
●Please provide a color bar and credits.
●Please set the volume level according to digital video standards.
●You may not cancel after the date of application
●We can not accept commercials that express interests that conflict or
compete with the operating activities of the ANA Group and its
affiliates.
●When you apply for a commercial slot, we will analyze your company
and examine the content and expressions used in your commercial.
As we offer this magazine as part of ANA s inflight services, please
note that we can not accept commercials if they cause discomfort or
displeasure among our passengers.
●You cannot restrict the exposure of your commercial to any specific
class of seats, flight, or viewing time.
ANA SKY MEDIA PROGRAM
ANA SKY ADVERTISING
Service Guide and Menu Pamphlet for International Flights
Pamphlet introducing the top-quality services that ANA is proud of.
The service guide and menu can be segmented for business class and economy class.
It is an extremely appealing and effective form of media since passengers are guaranteed to pick it up at meal times
Business class MENU
Business class
1
2
Advantages
◎Targeted media that can appeal directly to business class
passengers of high social standing.
◎It is a service guide and service menu in business class,
and the media reach is close to 100%.
◎Can expect ad to be imprinted on passengers’
consciousness through repeated viewing on long flights.
Characteristics
◎Circulation: Planned number of seats (passengers): Approx.
162,300 per 3 months (average)
[Business class on international flights] (FY2013 plan※1).
Economy class MENU
Economy class
1
2
Characteristics
◎Circulation: Planned number of seats (passengers): Approx.
1,680,000 per 3 months (average)
[International flights, all seats in PY and Y class]※1
flights: 1.5-5 hours]
Assumed cost per seat (passenger): ¥9.2
◎Advertisers handling high added-value products.
◎It is placed in seat pockets. Reach can be close to 100%
hours; Southeast Asian flights: 5-8 hours; East Asian
seats (passengers) will reach: Approx.162,300 per 3 months;
◎Advertisers handling products intended for businesspeople.
◎The media can be segmented for economy class on
international flights.
◎Flight time: 2-14 hours [European/American flights: 9-14
◎Assuming advertising reach is 100%, potential number of
3
Advantages
since the advertisement will be on the drink and meal menu.
◎Flight time: 9-14 hours [European/American flights: 9-14 hours]
Recommended advertisers
※image
◎Estimated cost of exposure per person: Approx. @¥1.5 (In
case of set “back cover + inside back cover”)※1
3
◎Advertisers handling products intended for high-income
earners.
※1 Calculations based on ANA flight schedule and airplanes planned for March 2013.
Recommended advertisers
◎Advertisers offering items in ANA SKY SHOP or during
in-flight service.
◎Advertisers handling relatively high added-value products.
ANA SKY ADVERTISING
Media overview
Business class MENU
Age distribution of ANA
business class passengers
Breakdown of occupation of ANA
business class passengers
Size
The 30s to 50s age group accounts
for approx. 70%
Executive level (directors, supervisors
and management posts) accounts for
approx. 38%
Publication Quarterly (Plan to issue in Mar., Jun., Sep., Dec.)
Date of publication: 1st of each month
schedule
(published at the end of the previous month)
60s
and above
16.9％
Corporate board member
or manager
20s
and below
14.8％
17.3％
Full-time homemaker
30s
Public
employee
18.2％
50s
30.7％
Other
14.9％
10.8 ％
2.6 ％
23.9％
Physician or
researcher
40s
19.9％
Corporate
management-level
employee
24.7％
6.1％
●US flights
Narita−Washington DC
Narita−New York
Narita−Chicago
Narita/Haneda−Los Angeles
Narita−San Francisco
Narita−San Jose
Narita−Seattle
Circulation
Business class on certain international flights
operated by ANA
Placement
Inside back cover
■Application deadline: 50 days prior to the date of publication
■Advertisement submission deadline: Approx. 35 days
prior to the date of publication
Applicable flights for the pamphlet
●Asia flights
Narita−Singapore
Haneda−Bangkok
Bangkok−Narita/Haneda
Planned number of seats (passengers):
Approx. 162,300 per 3 months (average)
＊As of December 2011
Internet survey conducted by a research company
in September 2010
(Respondents: ANA business class passengers
during April 2009 to August 2010)
Mainly for flights from Narita an Haneda to Europe
and the United States
Number of
potential
readers
Company employee
2.2％
Self-employed worker
Internet survey conducted by a research company
in September 2010
(Respondents: ANA business class passengers
during April 2009 to August 2010)
Height 295 mm × Width 191 mm
Perfect binding, opens to the left
Rates (Consumption tax added separately)
●Europe flights
Narita−London
Narita/Haneda−Frankfurt
Narita−Munich
Narita−Paris
Advertising space
Rate
Size (HxWmm)
Inside back cover
￥1,500,000
295 × 185
＊The flights that the pamphlet is used on are subject to change due to changes in ANA services.
As of March 2013
Media overview
Economy class MENU
Age distribution of premium economy
and economy class passengers
Size
Publication
schedule
Young adult segment from 20s to 50s covers majority
of passengers
Number of
potential
readers
60s
and above
11.3％
20s
and below
Circulation
29.8％
50s
25.3％
40s
16.5％
Height 297 mm × Width 135 mm
Saddle-stitch binding, polypropylene overlay on each side of
the cover and the inside cover
Quarterly issue (Ad appears for 3 months)
Published at the end of the previous month
＊Combined editions may be issued depending on period. Inquire for details
Planned number of seats (passengers):
Approx. 1,680,000 per 3 months
Placed in seat pockets in premium economy and economy class
on all ANA international flights
■Application deadline: 50 days prior to the date of publication
■Advertisement submission deadline:
Approx. 35 days prior to the date of publication
30s
Rates (Consumption tax added separately)
17.1％
Rate
Size (HxWmm)
Back cover
￥1,500,000
Inside back cover
￥1,000,000
297 × 135
297 × 135
Advertising space
Internet survey conducted by a research companyin September 2010
(Respondents: Passengers on ANA premium economy and economy
class from April 2009 to August 2010)
Guidelines for preparing advertisements
●Please submit your advertisement in complete, electronic file format.
●When submitting an advertisement, please provide paper, color samples and a file
specification sheet along with the electronic file.
●After submitting your advertisement, you will have up to two opportunities (galley proofs) to
proofread your advertisement.
●In the case of a bleed advertisement, please place the name of your company and all copy
within at least 10 mm from all sides of the trim size of the advertisement. Please also provide
a bleed margin of 3 mm or more on each side.
●With respect to the nature of the magazine as an inflight magazine, please refrain from
including a mail-in information request coupon or two-dimensional barcodes (QR codes) in
your advertisement.
●Please contact us for detailed specifications on other matters concerning electronic
advertisement files.
Notes concerning application
●You may not cancel after the date of application.
●Please submit only pure advertisements; no advertorials.
●We may not accept advertisements that express interests that conflict or compete with the
operating activities of the ANA Group and its affiliates.
●When you apply for advertising space, we will analyze your company and examine the
content and expressions used in your advertisement. As this pamphlet is offered as an
inflight service, please note that we may not accept advertisements that may cause
discomfort or displeasure among our passengers.
● All advertising pages are printed offset in four colors. The rate of your advertisement will not
change even if you specify printing in three colors or less.
ANA SKY MEDIA PROGRAM