srgb
SRG Bangladesh
Limited
The Company
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A private independent Research and
Management Consultancy Company
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Successful Business and Growth since 1987
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Multi-sector & Full Service Research and
Consultancy
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Global Research Facilities
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Our Vision
To be the Fundamental Resources for
Business Intelligence, Measurement, Knowledge and
Tools that are Used Systematically for Achieving
Higher Levels of Market Performance
and Stakeholder Value
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OUR Goal
Creating Business &
Adding Value to Businesses
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WE LISTEN
 Full understanding and definition of client needs
 Client involvement
 Flexible Approach
 Commitment to the “extra step”
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Strategic Business Units
SRGB full range of business services is delivered through three
distinct operating divisions:
 Centre for Research & Management Consulting
 Centre for Continuing Professional Development
 Centre for Data Processing & Analysis
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Strategic Business Units …
 Centre for Research & Management Consulting
concentrates on providing consolidated business
management and development research solutions.
 Centre for Continuing Professional Development
offers wide range of skill development programs for
practicing and prospective business professionals to
enhance their experience and functional capability.
 Centre for Data Processing & Analysis offers a
spectrum of digitization services, which covers almost
every document conversion process including data,
text, PDF, illustrator and XML/SGML conversion
services.
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Centre for Research &
Management Consulting
AREA OF SERVICES
* MANAGEMENT CONSULTING
* DEVELOPMENT CONSULTING
* BUSINESS CONSULTING
* MARKET RESEARCH & CONSULTING
* TRAINING & CAPACITY BUILDING
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MANAGEMENT CONSULTING
 Corporate Re-engineering/Re-structuring
 Management system development
 Management support services
 Management skill development and training
 Recruitment via search & selection
 Compensation survey & planning
 Organization of training programs, seminars, workshops,
conferences, etc.
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DEVELOPMENT CONSULTING
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Environment
Agriculture & Forrest
Fishery
Poultry & Livestock
Energy & Power
Telecommunication & IT
Health & Population
Education
Other Sectors
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BUSINESS CONSULTING
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Project designing
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Technology transfer
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Financing & investment proposal
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Techno-feasibility study
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Market study & research
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Business/Market plans
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Sectoral/Sub-sectoral study
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MARKET RESEARCH &
CONSULTING
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Fieldwork Services
Primary Research
Information Provision and Secondary Research
Syndicated Research & Reports
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Custom Research
Consulting
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FIELD WORK SERVICES
We are proficient in all kinds of fieldwork services, both quantitative and
qualitative. On top of that, we provide data processing services for
established primary data
 Questionnaire design with coding and testing
 Fieldwork Management Solutions
 Quantitative
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Desk research
In-house placement
Telephone survey
Mail survey
Face-to-face (F2F)
Household door-to-door
Interview
Street interception
In-store interviewing
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FIELD WORK SERVICES ….
 Qualitative
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Focus Group Discussion (FGD)
Mini-group Discussion
In-depth Interview
Key Informant Interview
PRA, RRA, VIPP
Participatory Mapping
Participant Observation
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Mystery Shopping
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Data Processing Services
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Data Entry & Validation
Data Reorganization
Data Analysis
Write up of Findings
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WE RESEARCH
… with an INTERNATIONAL view
… providing interpretive and ACTIONABLE results
… giving you a full marketing strategy
We comply with the ICC/ESOMAR International Code on
Market and Social Research
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MARKETING RESEARCH
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Advertising Testing
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Brand Equity
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Brand Positioning
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Concept/Prototype Testing
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Concept Development
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Market Analysis
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Motivational Research
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Name/Pack/Product Testing
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Pricing Research
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Promotions Research
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Segmentation Studies
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Creative Development Research
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Mystery Shopping/Observation
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Competitor Profiles
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Market Modeling
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Retail Research
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Tracking Studies
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Usage and Attitude Studies
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Customer Satisfaction/Retention
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Corporate Image and Awareness
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Employee Attitude
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Partner Searching
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Database
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Investment Feasibility
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Consultancy
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Qualitative Research
SRGB is a well established provider of qualitative research
services to local and international clients.
To ensure best possible service to our clients, SRGB teams
the best local professional talents with solid international
experience.
SRGB consistently invests in the training and development of
qualitative staff at all levels, through in-house and external
training courses.
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Qualitative Research
SRGB Offers
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Well-trained moderators/facilitators and executives who
understand their own culture and the nuances of the market
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Strong central control management of qualitative research
operations to ensure consistently high standards of work
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In-depth experience of the practicalities of conducting
qualitative research in expanding and emerging markets
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Sensitive and thorough analysis of findings and practical
recommendations.
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OTHER RESEARCH/SERVICES
 Trade Research
 Business to Business Research
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Market Measurement Surveys
Customer Satisfaction Surveys
Market Assessment Surveys
Concept Tests
Corporate Image Study
 Product Purchaser Profiling
 Customer Satisfaction Research
 Sales Force Image Study
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Our Market &
Industry Experience
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Fast Moving Consumer Goods (FMCG)
Retail & Trade
Telecommunications & ICT
Consumer Electronics
Financial Services
Professional Services
Hospitality Industry
Media & Communication
Education
Health & Population
Textile & Clothing
Energy & Power
Environment & Climate Change
Fishery, Forestry & Agriculture, etc.
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Our Products Experience
SRGB has conducted extensive research in diverse sector, including the
following product categories/areas
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Foods (processed, snack, frozen)
Hot and Cold Beverages
Confectionery & Sweet Stuff
Infant Foods
Milk & Milk Products
Edible Oil & Oilseeds
Personal Care Products
Cosmetic & Toiletries
Pharmaceuticals
Household Durables
Household Cleaners
Textile & Clothing
Dyes & Chemicals
Paper & Paper Converting products
Packaging
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Hotels/Restaurants
Finance & Insurance
Banking Services
Travel and Tourism
Social Services/Products
Hospital/Clinic
Fashion Jewelry
Lifestyles
Toys
Jute & Jute Products
Steel & Engineering Products
Fruit & Fruit Processing Products
Electronics & Household Equipment
Agri-products & equipments
Fertilizers and Pesticides
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STUDY EXPERIENCE
Sector/Sub-sector Studies: 1000+ studies
Market Research: 10000+ studies
Opinion Poll/Social Research: 2000+ studies/survey
Development Sector Studies: 500+ studies
Business Plan Development: 500+ studies
Techno-Feasibility Studies: 1000+ studies
Management Consulting: 500+ studies
Managing/Agency Services: 6 companies
Turnkey Project Services: 30+ projects
Training Programs Conducted: 3,000+ programs/events
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KEY CLIENTS
OVERSEAS
Telecom & ICT
Nokia, Norway
Telenor, Norway
Multinet Group, Russia
Dacom Corporation, Korea
SK Telecom, Korea
Korea Telecom, Korea
Microsoft, USA
Cisco, USA
HP Asia Pacific Pte. Ltd, Singapore
Panasonic, Japan
Sony Ericson, Singapore
Pharmaceuticals
Pfizer Inc, USA
Syngenta, UK
GSK, UK
Aventis, France
Banking
Standard Chartered Bank, Singapore
HSBC, Hong Kong
Habib Bank Ltd, Pakistan
Others
Unilever
Singer, USA
Tata Group, India
Johnson & Johnson Ltd, India
Total Fina ELF, France
BHP-Engineering, Australia
SKF Distribution Asia Pte Ltd, Singapore
BHP-Laysaght (SEA) Pte Ltd, Singapore
Tessival SPA, Italy
G P Group of Companies, Thailand
Mitsubishi Corporation, Singapore
Cairn Energy, UK
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KEY CLIENTS
International/Donor Agencies/NGOs
World Bank/IFC
Asian Development Bank (ADB)
UNICEF
UNFPA
UNEP
UNDP
World Health Organization (WHO)
World Food Program (WFP)
International Labour Organization (ILO)
Islamic Development Bank (IDB)
European Union (EU)
JICA Bangladesh
Canadian International Development Agency (CIDA)
Swedish International Development Agency (SIDA)
USAID
Government Ministries/Departments
Ministry of Environment & Forest, GoB
Ministry of Jute, GoB
Ministry of Health & Family Welfare, GoB
Department of Environment (DOE), GoB
Ministry of Textile, GoB
Ministry of Energy & Mineral Resources, GoB
Ministry of Planning, GoB
Bangladesh Corporate
Beximco Group
Square Group, Dhaka
Ispahani Group, Chittagong
SMC Bangladesh, Dhaka
Sea Resources Group, Dhaka
Bashundhara Group, Dhaka
Rangs Group, Dhaka
Runner Group, Dhaka
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KEY CLIENTS
Lever Brothers (Bangladesh) Ltd, Dhaka
Tripti Industries, Dhaka
British America Tobacco Ltd, Dhaka
Alfa Tobacco Group, Dhaka
Anlima Group, Dhaka
Bell Corporation, Dhaka
Rangs Electronics Ltd, Dhaka
Giant Group, Dhaka
Grameen Uddog, Dhaka
Brothers Group, Dhaka
Grameen Shamogree, Dhaka
Olympus Foods Ltd, Dhaka
Ohmie Fashion Jewelry Ltd, Dhaka
Baraka Group, Dhaka
Mutual Group, Dhaka
[A Bangladesh-Korea Joint Venture]
Toka Ink (BD) Ltd, Dhaka
Modern Erection, Dhaka
(A Bangladesh-Japan Joint Venture)
Mia Group, Dhaka
McDonald Bangladesh Ltd, Dhaka
A K Khan Group, Chittagong
Multimode Group, Dhaka
Bengal Group of Industries, Dhaka
J K Group of Companies, Dhaka
Quasem Group of Companies, Dhaka
Sino Bangla Industries Ltd, Dhaka
Olympic Industries, Dhaka
Givenchy Group, Dhaka
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OUR ASSOCIATES
We have associates in almost all the leading countries of the World and in a position to
draw consultants/expertise from a wide area of services. Following is the list of few Key
Overseas Associates.
For Development Study
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Chemonics International, USA
IDP Education, Australia
Atkins Limited, UK
Coffey International Development, Australia
Oxford Policy Management Limited (OPML), UK
Sofreco, France
Ovum Consulting, UK
ICRA Management Consulting Services (IMaCS), India
Castalia, USA
Nomura Research Institute Ltd, Japan
GOPA Consultants, Germany
SPM Consultant, Sweden
AECOM, USA
SPAN Consultants, The Netherlands
Petroleum Expertise, UK
PINZ Education Global Specialists, New Zealand
Tetra Tech, USA
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OUR ASSOCIATES …
For Qualitative & Quantitative Study
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Princeton Survey Research Associates Int’l (PSRAI), USA
TNS Asia-Pacific
Synovate Asia-Pacific
Access Markets International (AMI) Partners, Inc, USA
AQ Services International, Singapore
Efficience3, France
Springboard Research, Singapore
Acorn Marketing and Research Consultants, Hong Kong
Cegedim Strategic Data, Singapore
PT. Multi Area Conindo (MACON), Indonesia
Insight Research Group, UK
Ipsos Asia-pacific
Myanmar Survey Research, Myanmar
Business Insights & Solutions (Pvt) Ltd, Sri Lanka
Think Associates, Maldives
Market-Xcel Data Matrix Pvt. Ltd, India
Marketing & Advertising Research Services, Pakistan
Opinion Research Center of Afghanistan
Total Management Services (TMS), Nepal
Sherpa Consultancy, Bhutan
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Commercial Network
SRGB is a member of the WIN/Gallup International Association, the largest
association of leading independent market & social research firms in the world. The
WIN/GIA is made up of the 72 largest independent market research and polling firms
in their respective countries with a combined revenue of over $600 million and
covering 95% of the world’s market.
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Award & Recognition
SRG Bangladesh Limited (SRGB) has received the “International Star for
Leadership in Quality Award 2012”. Recognized for Commitment to Quality,
Leadership, Technology and Innovation, SRGB represents success for
Bangladesh in the Business World.
SRGB also received the “International Quality Crown
Award 2012” in
recognition of its strong commitment to quality and excellence. SRGB is
made up a team oriented towards the continuous improvement of processes,
striving for an important role in the leadership of the business world.
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Award & Recognition
SRGB has been honored by the European Society for Quality Research with
“ESQR Quality Achievements Award 2013” at London, UK in recognition of
SRGB’s extraordinary achievement in quality management based on the principles of
ESQR Quality Performance Model (QPM).
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International Star for
Leadership in Quality Award 2012
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International Quality
Crown Award 2012
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ESQR (European Society for Quality Research)
Quality Achievements Award 2013
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Professional Membership
 ESOMAR (World Association for Opinion & Market Research)
 WAPOR (World Association for Public Opinion Research)
 ANPOR (Asian Network for Public Opinion Research)
CASRO (Council for American Survey Research Organizations)
 MRA (American Marketing Research Association)
 MRS (Market Research Society of UK)
 MSPA (Mystery Shopping Providers Association) Asia-Pacific
 BMSRS (Bangladesh Marketing & Social Research Society)
 IMCB (Institute of Management Consultants Bangladesh)
- an affiliate of ICMCI (International Council of Management Consulting Institutes)
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Professional Membership …
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Country Coverage
We WORK in
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Bangladesh
India
Pakistan
Sri Lanka
Nepal
Bhutan
Maldives
Myanmar
Afghanistan
Others
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RESOURCE PERSONNEL
Moreover, in addition to having a competent team of full-time keypersonnel, SRGB takes pride in having available the multi-discipline
expertise of the leading professionals of the country as and when
warranted by the respective study requirement. The resource pool is a
combination of reputed scholars, teachers, consultants, economists,
bankers and business executives making it a comprehensive as well as
extensive base of expertise that can readily link every-day business
decisions with higher concepts and advanced practices.
SRGB’s consultants’ database comprises both local and international
experts with appropriate expertise in various sectors. In delivering our
services, SRGB also has the capacity to draw upon the expertise of its
overseas associates spreading worldwide.
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Key Person of the Firm
M SAIDUL HAQ MBA, CMC (Australia), FCIM (UK), FIMC
President/CEO
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MBA from Institute of Business Administration (IBA), University of Dhaka, Bangladesh
CMC (Certified Management Consultant) from Institute of Management Consultants, Australia
Fellow (FCIM), The Chartered Institute of Marketing, UK
Fellow (FIMC), The Institute of Management Consultants Bangladesh [IMCB]
About thirty (30) years experience in Management Consulting, Social and Market Research & Consulting
Conducted and managed hundreds of research and consulting projects as Project Director/Team Leader
Organized and conducted hundreds of training programs, workshop, seminar, technical presentation
Extensive experience in business/trade promotions, investment and joint venture match-making
Retainer consultant/adviser of about a dozen leading business houses in Bangladesh
Working Experience with many international organizations including World Bank, IFC, ADB, ILO, USAID,
CIDA, UNDP, UNIDO, UNICEF, UNEP, SDC, Commonwealth Secretariat, etc.
Member, Global “Think Tank” of SBCI (Sustainable Building & Climate Initiative) of UNEP
Director of the Global Board of Mystery Shopping Providers Association (MSPA)
Vice President, Mystery Shopping Providers Association Asia-Pacific (MSPA-AP)
Trustee of The International Council of Management Consulting Institutes [ICMCI]
Former National Representative and Member of ESOMAR World Research
Member, World Association for Public Opinion Research (WAPOR)
Member, American Marketing Research Association [MRA]
Member, Council for American Survey Research Organizations (CASRO)
Member, American Association for Public Opinion Research (AAPOR)
Member, Market Research Society (MRS), UK
Founder President & Member of the Institute of Management Consultants Bangladesh [IMCB]
Widely traveled person and visited more than hundred countries/cities of the world
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Manpower Strength
SRGB readily acknowledges the contribution of the professional personnel under
regular employment of the company. The rapid growth and unmatched reputation
of SRGB have surely been possible only due to the superb level of sincere service
rendered by these professionals.
Following is a brief categorized description of the firms' present manpower:
Management
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Administration & Accounts
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Professional
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Data Processing
08
Support
07
Total
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Field Strength
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800+ Interviewers
All Graduates and Trained
Stationed at all Thana (Police Stations) in
Bangladesh
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OUR FACILITIES
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CenTel equipped with 30+telephone lines
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Reproduction Centre equipped with photocopies, scanner, printers
(color & B/W), etc.
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Media Centre with TV, VCR and other audio/video projection and
recording equipments, multi-media, overhead projector, etc.
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ICT Centre with desktop computer, laptop, server, UPS, IPS, hand held
device, cellular phone, internet, etc and software library with latest
software for data processing, spreadsheet, presentation, database,
accounting, desktop publishing custom, etc.
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Office, centrally located independent three storied building , air
conditioned with back-up power generator capable to run all the
equipments of the office.
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WORKING WITH SRGB
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Direct Involvement
Understanding your Business Issues
Research and Consultancy
Quality and Flexibility
Internal View and Experience
Actionable Results
 Continued Involvement
So let’s talk .....
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Thanks!
Centre for Research &
Management Consulting
SRG Bangladesh Limited
House 12, Road 2A (Chairmanbari), Banani, Dhaka 1213
PO Box 7092, Dilkusha, Dhaka 1000, BANGLADESH
Tel: +880 2 9851853, 9852805, 9871927, 9871059, 9870915
Fax: +880 2 9871436, eFax: +1 484 303 7583
E-mail: srgb@btcl.net.bd, srgbangladesh@gmail.com
www.srgb.org
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