AP
Potential™
Support College and Career Readiness
Discover the Possibilities
with
a Feb.
Strong
Wednesday,
12, 2013 AP® Program
4 p.m.–5 p.m. EST
AVID National Conference 2014
appotential.collegeboard.org
Ted Gardella, Executive Director - Advanced Placement Outreach and Partnerships
tgardella@collegeboard.org
Agenda
 Using student data for identification and recruiting
• AP Potential tool
• Export of data
• Equity Sort
 Resources for Course Expansion efforts
• How to start an AP Course brochure and website
 Resources for recruiting and more
• ShareAP website
• Student Activation Campaigns
appotential.collegeboard.org
What is AP Potential?
 AP Potential is a free, Web-based tool that helps you increase
access to AP by using PSAT/NMSQT® score data to identify
students with the potential to succeed in AP.
 Research shows that PSAT/NMSQT® scores predict
performance on specific AP Exams with much stronger
correlations than other traditionally used methods.
appotential.collegeboard.org
The Value of Advanced Placement
 Benefits for students
»
»
»
»
Preparation for success in college and career
Opportunity to receive college credit
Increased likelihood of graduation from college in four years*
College admission opportunities
 Benefits for schools and districts
» Increase college-going culture and college admission
» Rich classroom experience
» Equity and access for under-represented minorities and low income
students
* College Outcomes Comparisons by AP and Non-AP High School Experiences,
The College Board, 2008
appotential.collegeboard.org
AP Potential enables you to…
 Support access to AP for all academically prepared students.
• Exported report includes fields that denote student race/ethnicity
and gender to help identify underserved minority and female
students for AP STEM classes
 Develop robust AP programs by identifying whether a school
should expand its course offerings and/or increase the
number of sections of AP courses already offered.
 Optimize your AP recruiting strategy by identifying all
students who have the ability to do AP coursework
 Meet college and career readiness accountability measures.
appotential.collegeboard.org
Who Uses AP Potential?
 Schools and districts that administer the PSAT/NMSQT have
access to AP Potential
 States that have a state-wide PSAT/NMSQT contract, or have
districts or schools within their state who administer the PSAT
 Students who take the
PSAT/NMSQT are given
information about their AP
Potential directly from the
College Board through a
separate, student-friendly web
portal called My College
QuickStart.
appotential.collegeboard.org
Ways You Can Use AP Potential
 Broaden access to AP by identifying a larger pool of students
who might succeed
 Conduct an outreach campaign to students who have the
potential to succeed in AP
 When deciding whether to add more sections of a course to
your existing AP program offerings
 When determining whether you have enough students to
offer a new AP course in your school or district
appotential.collegeboard.org
AP Potential
Web Demonstration
http://www.appotential.collegeboard.org
AP Potential
 appotential.collegeboard.org
 Promotes equity, expands AP programs
Step 1: Select Year
Step 1(a): Choose Student Roster Type
Step 2: Select Subjects
Step 3: Select Pool
Step 4: Student Roster
Generate Letters to Parents
AP Potential: Subject Detail
AP Potential: Score Correlations
AP Potential: Expectancy Tables
How to Start an AP Course
• Administrators • Teachers • Both
Step One:
Choose a Course and Add It
to Your Catalog
Step Two:
Selecting Teachers
Step Three: Recruit and Register Students
Step Four:
Obtain Course Materials
Step Five:
Complete Course Audit Requirements
Step Six:
Attend AP Professional Development
Step Seven: Launch AP Course
collegeboard.org/startapcourse
Early to Mid Fall
Step One: Choose a Course
and Add It to Your Catalog
How do you go about choosing a course?
Review AP Potential™ or other data to identify students
who are prepared for college-level courses and exams.
 School Level data
collegeboard.org/startapcourse
Early to Mid Fall
Step One: Choose a Course
and Add It to Your Catalog
Additional considerations in choosing a course
»
Alignment with current schedule, accountability
framework, class size and graduation requirements
»
Online AP courses if you cannot offer on-campus
courses
»
Extending access to traditionally underserved minority
and/or low-income students
»
Cost considerations
collegeboard.org/startapcourse
Mid to Late Fall
Step Two: Selecting Teachers
How to Select a Teacher
Teachers in their own words
»Video: Teachers share why they teach AP® classes
collegeboard.org/startapcourse
Mid to Late Fall
Step Two: Selecting Teachers
Strategies, Supports, and Resources to Foster
Teacher Success
»
Online Resources for AP® teachers:
»
»
»
»
Course Home Page via AP Central®:
apcentral.collegeboard.org
AP Course Audit website:
collegeboard.com/html/apcourseaudit/
AP Teacher Community
apcommunity.collegeboard.org/
Other ways to support teachers:
»
»
Institute a mentoring program with more experienced teachers or
AP Readers
Offer networking opportunities with other AP teachers at schools in
your area
collegeboard.org/startapcourse
Late Fall to Late Spring
Step Three: Recruit and Register Students
Online resources for administrators,
counselors, and teachers to expand and enhance
AP® participation collegeboard.org/shareap
For Administrators
& Counselors
collegeboard.org/startapcourse
For Students
For Parents
Late Fall to Late Spring
Step Three: Recruit and Register Students
Best Practice: Ambassadors for AP Program
Challenge: Despite the open enrollment policy for AP® classes,
teachers at Pflugerville High School (TX) found that underserved
students still were not choosing AP courses
For details and more best practices, visit “Spotlight on Success
Stories”: http://professionals.collegeboard.com/k-12/assessment/ap/equity
collegeboard.org/startapcourse
Late Spring to Early Summer
Step Four: Obtain Course Materials
Lists of curriculum resources have
been compiled and are available on
the AP® course home pages
Sample of course materials lists
for STEM courses
apcentral.collegeboard.org
collegeboard.org/ap-stem-accessprogram.html
collegeboard.org/startapcourse
Late Spring to Late Fall
Step Five: Complete Course Audit Requirements
What is a course audit?
Before you begin you will need:
»
»
College Board School Code (AI Code)
College Board Professional Account (EPL Account)
Preparing the syllabus
»
»
Administrator role
Teacher role
What and where to submit
collegeboard.com/html/apcourseaudit/
collegeboard.org/startapcourse
Summer
Step Six: Attend AP® Professional Development
Why should teachers attend AP professional
development?
»
AP professional development opportunities
» Weeklong AP Summer Institutes
» Other workshop opportunities
» Online AP Teacher Community
apcommunity.collegeboard.org
collegeboard.org/startapcourse
Late Summer to Early Fall
Step Seven: Launch AP® Course
Follow these steps if your school has not offered
AP courses and exams before
»
»
»
Obtain a College Board school code (AI Code)
Complete the AP participation survey
Identify an AP Coordinator
The importance of the AP Coordinator
»
»
»
»
»
The role
Selecting an AP Coordinator
Qualities that make for a great AP Coordinator
Work-load expectations
How you can support your AP Coordinator
collegeboard.org/startapcourse
Resources for Recruiting
 Share AP Website
• Online resources for administrators,
counselors, and teachers to expand and enhance AP® participation
collegeboard.org/shareap
 Student Outreach Campaigns
• College Board National Student Activation Campaign
• The All In initiative – targeting students of color with AP Potential
• State Level Outreach Campaigns
• District Level Outreach Campaigns
appotential.collegeboard.org
AP Student Activation Campaign: Channels
Overview
Student/
Parent
Targeted
Messaging
General Student/Parent
Messaging
Explore AP
website
Student site
updates: Parent
support, How to
Enroll
• College Board site
banners
• Online marketing
Primary
Professionals
Secondary
Emails
- Jan: AP Potential
- Feb: AP class experience
- Mar: AP & Your Future
Non-AP
Students
Direct mail package
• Jan: To students with
AP Potential of 60+%
in Target schools
Twitter
(@APforStudents)
Facebook
(College
Board)
Social
Professionals
• Jan: Target Schools Posters package
• ShareAP: with
Professional Toolkit
materials
Current AP
Students
YouTube
(AP
Channel)
Instagram
(College
Board)
31
AP Student Activation Campaign: 2014 Version
Visuals for all resources being refreshed for 2015
Students of color are not taking rigorous
coursework:
Percent of public high school graduates who took an AP Exam during high school, US Public Schools
(excluding AP Spanish Language)
100.0
90.0
80.0
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0.0
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
American Indian/Alaska Native
9.3
10.2
10.4
12.1
12.6
13.4
13.9
14.4
15.5
17.3
20.0
Asian/Asian American/Pacific Islander
38.8
39.9
42.0
44.1
46.8
48.4
49.4
51.4
54.1
57.9
60.4
Black/African American
8.3
8.8
9.8
11.2
12.4
13.6
14.5
15.9
17.4
19.3
21.0
Hispanic/Latino
13.7
14.4
15.5
17.3
18.7
19.9
20.7
21.5
23.1
25.5
28.5
White
18.1
19.0
20.2
21.4
22.8
24.1
25.0
26.3
27.7
29.8
31.7
A Two Part Problem
Many students of color have AP Potential, and attend schools
where the AP courses are offered - making this a problem of
advising. Fewer students of color with AP Potential attend
schools that do not offer AP classes – making this a problem
of access.
2013 cohort of students with AP potential who took a matched AP exam
2013 Cohort
African American
Students
Took
Didn’t take
With courses
Without courses
Total
Latino Students
Native American
Students
18,891
19,255
38,278
30,574
2,047
2,291
14,569
4,686
22,998
7,576
1,563
728
38,146
68,852
4,338
What is All In?
A multi-year, multi-faceted, coordinated
campaign to change public
understanding, institutional practices,
student behaviors, and public policy so
that more students with AP Potential are
taking advantage of the opportunities
they’ve earned.
All In Strategy – Target Adults to Influence
Student Behavior
Principals
Teachers
Parents
Students
Counselors
Community
Groups
Superintendents
AP
Coordinators
Questions & Answers
 Your questions
 What additional resources can we provide?
Summary of Useful AP Links
collegeboard.org/startapcourse : How to Start an AP Course
apcentral.collegeboard.org : Links to course home pages and hub of information for AP professionals
appotential.collegeboard.org: AP Potential
collegeboard.org/shareap : Resources to build your AP program
apcommunity.collegeboard.org: AP Online Teacher Community
collegeboard.com/html/apcourseaudit/ Ensure your course follows AP curricular guidelines
Twitter.com/AP_Trevor: Follow the head of AP on Twitter for news and updates
appotential.collegeboard.org