COMMUNICATION DESIGN PRINCIPLES
CDP.2013
MAY. 20-29. 2013
IDC, IIT BOMBAY
MAY 2013 - COURSE REFERENCE CALENDER
HIGHLIGHTS
Workshop at the
IDC, IIT Bombay, INDIA.
Work in collaboration
with students from
Kansas State University
(KSU), Manhattan, USA
Learning by doing.
Classroom activities
and excursions.
Plus much more!!
Kansas State Faculty Member:
Shreepad Joglekar received his BFA from
Sir J.J. Institute of Applied Arts in Mumbai,
India, and his MFA from Texas Tech University in Lubbock, Texas. His work comprises
of photography, mixed media drawing, and
experimental video projections, and has been
shown in several galleries in the US, Canada,
China, Germany, and the United Kingdom.
Exploring natural, cultural, and intellectual environments has been a dominant
theme in his work. His work can be viewed
on his personal website: www.aabhaa.com
IDC, IIT Bombay Faculty Member:
Mandar Rane received his Bachelors in
Applied Art from Sir J.J. Institute of Applied Arts in Mumbai and he has done his
masters in Visual Communication (M.Des)
from IDC, IIT Bombay. He has been teaching
typography, publication design and information design, for past ten years. He believes in
working for projects where design can make
a difference to the lives of people. You can
see his academic as well as professional work
on his personal website at www.mrane.com
About IDC, IIT Bombay:
The Industrial design centre (IDC) at the
Indian Institute of Technology, IIT Bombay
offers an excellent environment for academics,
research and applications in the field of design. IDC has academic programs in the areas
of industrial design, visual communication,
interaction design, animation and mobility
& transport design. IDC also began its PhD
program in July 2005. The education program
at IDC blends hard core problem solving with
design research.
For details visit: http://www.idc.iitb.ac.in
IDC office : +91-022-2576 7801
COURSE CO-ORDINATOR
Prof. Mandar Rane
Associate Professor
Industrial Design Centre,
Indian Institute of Technology
Bombay, Powai,
Mumbai - 400 076, India
www.mrane.com
mrane.cdp@gmail.com
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ELIGIBILITY
This program is open to:
1. Students - Bachelors / Masters degree in fine / applied
arts / graphic design / visual communication / visual
arts / communication design / fashion communication /
multimedia design (portfolio required - PDF)
2. Faculty from design institutes in India (please include a brief
write-up about your journey as a designer and an academician)
3. Young professionals from art / design industry
(portfolio required) Age: not more that 30 years as of May 30, 2013
www.mranecdp.in (REGISTER ONLINE)
PROGRAM DESCRIPTION
CDP 2013 is a hands-on program with a special focus on
photography and understanding the principles of visual
communication. This program is envisaged such that students
from different cultures form teams and collectively explore and
address design issues. Students from Kansas State University will
participate in this program. Americans students have already
registered in this program. During the workshop Indian students
will engage in individual as well as group activities in and outside
the classroom setting by forming teams with American students.
This course is designed to foster a sense of inquiry in the minds of
students, while engaging in art and design practices. The idea is to
question design decisions and check for effective communication
strategies. Indian Students will work in collaboration with faculty
and students from America and together we will gain valuable
cultural experience. This ‘learning by doing’ program will be
augmented with theory in form of lectures & discussions.
HOW TO REGISTER?
COURSE CONTENTS
The registration process is online, there is no offline registration.
The registration process ends on Sunday, March 31, 2013
Introduction to concept of order in visual design
3-STEP REGISTRATION PROCESS:
Visit http://www.mranecdp.in and click link ‘Register me’
Fill the online registration form with following details:
1. Upload your portfolio and/or CV (PDF 5 - 8 slides of your
best work, refer to www.mranecdp.in for further details)
2. Your portfolio will be reviewed and if selected
you shall receive an acceptance CODE via email and SMS.
3. Use the CODE to submit your payment details online.
After the payment is processed we shall notify you about
confirmation of your seat in the workshop.
(Send in SOP, portfolio, and program fees before the
mentioned deadlines). Program fees include charges for snacks,
lunch, lecture notes and workshop kit.
EARLY BIRD REGISTRATION
Students:
₨ 20,000
Faculty
:Rs.. 25,000
Professionals :Rs.. 35,000
Program fees + application materials due by >>
Service tax of 12.36% applicable on fees
ON TIME REGISTRATION
Students:
₨ 25,000
Faculty
:Rs.. 30,000
Professionals :Rs.. 35,000
Program fees + application materials due by >>
Service tax of 12.36% applicable on fees
•Exploring use of visual order in communication messages.
•Understanding difference between design and decoration.
•How to design in a limited time frame & rationalise
your design decisions?
•How to identify the user order?
•How to design for function and aesthetics?
Chunking theory
•Explore the relationship between
human information processing and design of messages.
•Introduction to memory, (STM, LTM), chunking theory
and their implications on human information processing.
•Designing strategies of and for communication
with emphasis on processing of visual information.
Gestalt theory
•Introduction to visual perception and Gestalt laws
of organization.
•Understanding and identifying Gestalt laws such as similarity,
proximity, good continuation, symmetry, pragnaz and closure
•Assignments exploring visual relationships with elements
within a limited and constrained space.
•Visual relationships to create and break groups further
understanding its mapping with content.
•Identifying and using laws of organization
through practical design tasks.
Information theory
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•Introduction to information theory & its application in relation
to spatial and spatio-temporal message design.
•Concept of attention in perception.
Relationship between message design and attention.
•Exploring relationships between the semantics
and the structure messages.
DISCLAIMER:
The acceptance of participants to the workshop is at the sole
discretion of the course co-ordinator (Prof. Mandar Rane) and his
decision will be final.
If the payment does not reach us within 10 days from
receipt of the Acceptance CODE the confirmed seat in the
workshop stands cancelled.
Right: Visual solution
rendered by students to a
task of shooting subjects with
equal importance during the
Visual Order Course workshop