Prasad Bokil
Industrial Design (IDC)
Indian Institute of Technology, Bombay
Specialization: Visual communication, Typography,
Design theory
Examination
University
Doctorate
IIT Bombay
Postgraduate Specialization: Visual Communication
Post Graduation
IIT Bombay
Graduation
Pune University
Intermediate/+2
State board of Maharashtra
Matriculation
State board of Maharashtra
07413001
Ph.D.
Male
DOB: 01/07/1979
Institute
Year
CPI / %
IIT Bombay
2010
7.92
IIT Bombay
Sinhgad Institute of Technology, Pune
L. Apate Jr. College, Pune
N.M.V High School, Pune
2006
2001
1997
1995
9.26
61.40
79.33
90.42
Research Experience
Ph.D Thesis
The title of my PhD thesis is „Discritization of Continuum: Understanding the grids in graphic design and
exploring the intersystemic exchange of grids for innovation.‟
This research is rooted in the area of visual design/ graphic design. The aim of this research is to propose a
platform for systematic exchange of graphic design principles across different time-space-application for innovative
design output/method/process.
Research Projects during Ph.D
1. Contributed to a „Protocol study of Architects in action‟, a research work with Prof. Uday Athavankar which was
resulted in to a publication- „Reaching Out in the Mind's Space‟
2. Carried out a study on Mughal Miniature paintings with Eye Movement Recorder equipment to understand the effect
of grids on viewing patterns.
3. Conducted a survey with a Questionnaire to understand the concept and application of grid in design community.
The response from 140 designers is analysed with SPSS.
Design Projects
Ph.D
1. A series of Devanagari Typefaces are designed as result of an experiment. Fonts such created are aimed for bringing
humanistic attribute to the running text.
2. As a part of Advance Typography, a booklet was designed on the poems of well known Marathi poet- B. S.
Mardhekar.
M.Des
1. Educational Aid for Government schools: This project was an effort to contribute to betterment of the school
education as a designer. This project was aimed at developing an educational aid to motivate underachieving
children. The final output was a proposal of a mix media containing audio video story and jingles, with a printed
book. It is a parallel system which will assist the current classroom education.
2. Films on AIDS awareness: In this project I had made three short films, 6 min. each, based on a social issue AIDS.
Each short film was like a case study of AIDS patient in different situation. These short films was an opportunity for
me to take various responsibilities like writer, script writer, director, cinematographer, art director, production
manager, editor, animator, sound engineer, etc.
3. Folk culture of Maharashtra- an overview: This was a short research based project carried out in collaboration
with Sheetal Gokhale. The project was aimed at the documentation of different literary and visual artforms, both
static and dynamic, from the folk culture of Maharashtra. It included folk stories, folk songs, folk rituals like
Gondhal, folk performances like Powada, etc.
Publications
Refereed Journal:
1. Bokil Prasad, Ranade Shilpa, “Across the time and space: Application of systems thinking to bridge the past
and future of design practices”, (communicated: International Journal for Design Principles and Practices)
Refereed International Conferences:
1. Athavankar Uday, Bokil Prasad, Rao Guruprasad K, Patsute Rajendra and Sharma Susmita, “Reaching Out in the
Mind's Space”, Design Computing and Cognition '08, 23-25th June, 2008, Atlanta, USA (Proceedings published by
Springer Netherlands, pp. 321-340)
2. Bokil Prasad, Ranade Shilpa, “Radial Grid in Graphic Layout”, International Association of Societies of Design
research 2009 (IASDR 09), 18-22nd October, 2009, Seoul, Korea (Electronic proceedings, pp. 3263-3272)
3. Bokil Prasad, Ranade Shilpa, “Image making of letterforms: Inspiration from Indian image making for font
design”, International Conference on Research into Design (ICoRD‟11), 10-12th January, 2011, Bangalore, India
(Proceedings published by Research Publishing, Singapore, pp. 826-833)
4. Bokil Prasad, Ranade Shilpa, “Across the time and space: Application of systems thinking to bridge the past
and future of design practices”, 6th International Conference on Design Principles and Practices, 20-22nd January,
2012, Los Angeles, USA
Magazine Article:
1. Bokil Prasad, “Functions of Grid, a key for flexibility in framework” Edited by Prof. Ravi Poovaiah. Design
Thoughts (IDC, IIT Bombay), no. 2 (July 2009), pp. 42-48.
Talks in International Conferences
1. A talk was delivered titled, “The Word, a story of the Letterforms”, at ATypI conference 2010 conducted on 812th September, 2010 at Dublin, Ireland.
2. A proposal titled, Making publication grids flexible, for a talk is accepted at Typography Day 2012, happening on
1-3rd March 2012 at IDC, IIT Bombay, Mumbai.
Workshops and Lectures Conducted
1. Conducted a 5 day workshop with Prof. Uday Kumar on „Grids in visual design‟ for the students at Department of
Design, IIT Guwahati. (9-13th February, 2011)
2. Delivered lectures for design students at IDC as a part of a course- Visual Language Syntactics (VC 601) on „Grids
in visual design‟ & „Visual language and design‟ (August 2010 and August 2011)
3. Delivered a lecture on Design Methodology for first year research students at IDC, IIT Bombay.
Teaching Assistanceship
For last four years, I was working as a Teaching Assistant for the Product Semantics course instructed by Prof. Uday
Athavankar at IDC, IIT Bombay. I was actively involved in the development of semantic tools which were tested in the
classroom. These tools are accessible within IIT Bombay and soon will be available online.
Professional/ Industrial Experience
1. Worked on a short film of 7 min. duration with Sheetal Gokhale in 2006 on the topic of gender conflict. The film
was commissioned by Public Service Broadcast Trust, New Delhi.
2. A complete website was designed and delivered for Centre for Media and Cultural Studies, Tata Institute of Social
Sciences. (http://cmcs.tiss.edu/)
3. Worked as a Research Assistance on a project of Mini Bamboo Clusters at Bamboo Studio, IDC, IIT Bombay for
three months from March 2007-May 2007. I was actively involved in two workshops conducted by Prof. A. G. Rao
for bamboo craftsmen. I was also involved in product development at the studio and contributed in packaging and
graphic enhancements of the products.
4. Worked as a designer at an e-learning company- Brainvisa Technologies Pvt. Ltd., Pune from 1st August 2006 to 9th
January 2007. I worked for different clients like Microsoft, Johnson & Johnson, Deutche Bank etc. I was involved in
visual design of e-learning modules.
Achievements
1. Short film „Aahat‟ made as an academic project is screened on NDTV
2. Short film „Through the looking glass‟ is screen on Doordarshan, National TV Channel.
3. Short film „Through the looking glass‟ won Jury Award for Best Film at ICE‟2007 digital short film festival.
Extra-curricular activities
1. I was a part of Research Scholar Forum for two years, representing my department. I was involved in publicity of
many events conducted by RSF.
2. Designed publicity material like posters, leaflets, brochures, etc. for IIT events like Mood Indigo, Techfest, and for
academic activities like RSF lectures, Researchoscope etc. A logo was designed for a research confluence at
department of Chemistry.