Advertising Kit
Grand Valley Magazine
10.15.12
Grand Valley Magazine celebrates the dynamic life landscape and people of the greater Grand Valley of
Western Colorado.
The award-winning GV Magazine is published in glossy print, web, iPad, Kindle, Nook, and Android tablet
editions. GV is also available via iPhone, iPod, and Smartphones for eGV subscribers. Ads with URLs in
them are linked from the ad to their websites.
GV Magazine has a loyal subscriber base and strong brand equity. If you’re looking to connect with
active, educated, engaged readers who care deeply about the Grand Valley lifestyle, then GV Magazine
is an important asset in your brand marketing mix.
GV Readers
GV readers are active, educated, cultured, curious, and engaged professionals with high expectations
and close ties to extended family members – and they care deeply about the Grand Valley lifestyle.
GV Magazine Reader Survey Highlights
Do you use an iPad, Nook, Kindle, or other E-reader or Android-based tablet?
Answer
0%
100%
Do not use
iPad
Kindle
Nook
Other E-reader/Android
Totals
Response
Ratio %
41.6
37.8
19.6
8.3
4.1
100
Each edition of GV Magazine focused on five main areas. In which areas do you have the most interest?
Answer
0%
100% Response
Ratio %
Culture
74.3
Outdoors
71.2
Living
59.5
Working
49.4
Wheels
31.5
Other
7.7
Totals
100
What other topic categories and features would you want to see added to a new GV Magazine?
Answer
0%
100%
Tourist attractions
How to’s/do-it-yourself
Intellectual discussions
Debates on local issues
Investigative reporting
Energy development
Politics
Advice column
Other
Gossip column
Totals
Response
Ratio %
60.6
42.9
40.5
34.9
28.9
21.6
14.4
9.2
8.4
6.0
100
Multipliers
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Print Subscriptions: On average, 4 to 6 people read each copy of the magazine.
Print Complimentary: On average, 25 to 30 people read the complimentary copies of the
magazine in physician and hospital waiting areas, airlines and corporate jets, coffee shops, hotel
room, military care packages and so on.
Website: On average, 2 to 4 people read website versions of magazines.
iPad/Kindle/Android*: On average, 1 to 2 people read tablet versions of magazines.
Readers spend more time reading the print edition of magazines, but return more often to the tablet
edition of magazines.
*Industry research shows that 2 to 4 people read each tablet version of magazines. However, our
research shows that 1 to 2 people read each tablet version.
Subscriptions
Annual subscriptions cover 10 issues and are available for print, website, iPad, Kindle, and Android
tablets:
Premium .................. Print + Web + Tablet ... $50/year ......(iPad, Kindle, Nook, Android, iPhone, iPod, Smartphone)
Print Plus.................. Print + Web ................. $40/year
eGV........................... Tablet + Web............... $30/year ......(iPad, Kindle, Nook, Android, iPhone, iPod, Smartphone)
Website Basic .......... Web only ..................... $20/year
Inside Grand Valley Magazine
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10 issues/year
o Krystyn Hartman, Publisher
o Margaret Allyson, Editor
o Kitty Nicholason, Art Director
o Michelle Ellis, Photo Editor
Original first-run features
Award-winning writers, photographers, artists
Arts Leadership Team
o Kay Crane, The Blue Pig
o Sara Alyn Oakley, The Oakley Gallery
o Terry Shepherd, The Art Center
o Steve Traudt, Synvis Photography
Full page ads only: Ads as content
Customer focus versus media venue focus
Distinct Design Versions
Print/Web+Links
The web edition of GV Magazine is a digital duplicate of the print edition plus links to additional sources
in features as well as to advertiser websites via the ads.
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Print/Web: 60/40 editorial to ad ratio
100 print pages = 57 editorial + 40 interior ads + 2 inside covers + 1 back cover
eGV iPad/Kindle/Nook/Android + Mobile + Links
Most iPad/Kindle/Android magazines and newspapers are optimized versions of their print masters
requiring a lot of zooming, moving, and adjusting by the reader. The eGV version is designed and sized
specifically for the tablet reader – no zooming, moving, or adjusting needed; all the content and its
visual detail is readable in its full page. All the reader has to do is move to the next page.
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eGV iPad/Kindle/Nook/Android: 75/25 editorial to ad ratio
130 tablet pages = 100 editorial + 30 ads
The eGV contains bonus content including additional photos and text in feature stories, behind-thescenes insights from GV Style photo shoots, and links to advertiser websites via the ads.
The eGV subscriptions include iPhone, iPod, and Smartphone versions of the magazine.
Advertising: Name-your-own-price
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Full page ads only
GV Ad Bid System via GrandValleyMagazine.com
Register on the Advertising page at GrandValleyMagazine.com
Package
Placement
Starting Bid
Buy-it-now Price**
Inventory
Print/Web ........ Interior ............. $425 ................. $850 ............................... 40
Print/Web ........ IFC/IBC.............. $675 ................. $1200 ............................... 2
Print/Web ........ Back Cover ....... $900 ................. $1800 ............................... 1
eGV*** ............. Interior ............. $150 ................. $300 ............................... 30
**Buy-it-now guarantees premium placement
***eGV includes iPad/Kindle/Nook/Android Tablets/iPhone/iPod/Smartphone
Complementary Media
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Facebook: Average range 200-750 per post
Publisher’s Blog: 350/month
GV Advertising Guidelines
File Naming Conventions
Advertiser + Edition + Issue month
Examples:
Editions:
AvisPWNov2012.pdf
PW = Print and Website
RolexTABMar2013.pdf
TAB = Tablets (iPad, Kindle, Android)
Do not name your ad file “GV ad” or “Grand Valley Mag ad” as we have no idea who the advertiser is or
which editions the ad is designated for; and if more than one advertiser submits ads with these names, they
risk accidentally being over-written.
Ad Specifications
Print and Website Version
Because all GV ads are full page, the size of the ad is trim size plus bleed.
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Trim size: 8.375 x 10.875
Bleed: .125 on all four sides
File size (width): 8.375 + .125 + .125 = 8.625
File size (height): 10.875 + .125 + .125 = 11.125
Make your file size 8.625 x 11.125
Note: .125 will be cut off all four sides at printer, so do not place design elements or type too close to edges.
iPad, Kindle, Android Tablet Version
All GV ads are full page. There are no bleeds in tablet versions.
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File size: 5.75 x 7.75
Email ads to
kitty.n@bresnan.net and please copy gvpublisher@gmail.com on the email
Contact
Grand Valley Magazine, Inc.
Offices:
743 Horizon Court, Suite 105B
Grand Junction, CO 81506
GrandValleyMagazine.com
Tel: 970.241.3310
Mailing Address:
PO Box 2509
Grand Junction, CO 81502