2005 Schedule CCBA welcomes new President Hager Rand Elected Vice President Ron Wilson Cookie Rice to Serve as Treasurer Loss Control Committe Atlanta, GA March 24 Spring Board of Governors Atlanta, GA April 14 Coca-Cola Scholars T he Board of Governors of The Coca-Cola Bottlers’ Association, at its Fall, 2004, meeting, elected the Association’s Officers for the coming year. Hager Rand, Durham Coca-Cola, will serve CCBA as its Vice President. Mr. Rand previously served two terms as the Association’s Treasurer. New to the slate of Officers, but certainly not new to the Board of Governors, is Cookie Rice, Ozarks Coca-Cola, who will serve as Treasurer. Taking the helm of the Association as its President is Ron Wilson, Philadelphia Coca-Cola. Mr. Wilson grew up in Paterson, New Jersey. While an undergraduate student at Rutgers College in New Brunswick, he began his career in the soft drink industry in 1969 by performing many entry-level positions in production, warehousing, and sales. After graduating Rutgers in 1971 with a Bachelor’s degree in history, he attended Rutgers Law School in Camden. In 1973, he entered the Rutgers Graduate School of Education. While he was in graduate school, he worked full time as a Route Salesman and later, a Route Manager. He was soon promoted to run his own operation in Boston, Massachusetts. He joined the Coca-Cola family in 1977 as a Financial Analyst with Coke New York. He quickly became a Division Manager in Connecticut and, in 1979, became Vice President/General Manager for Coke New York’s Northern New England operation. Two years later, he became Vice President/General Manager for the New Jersey/Upstate New York division and, in 1984, became Executive Vice President/ General Manager for the newly acquired Philadelphia/South Jersey operation. Philadelphia Coca-Cola March 23 Insurance, Services and Banquet Atlanta, GA June 15-17 Spring Mainstream Meeting Maui, HI June 21-24 Spring Financial Management Forum Lake Tahoe, NV November 9-10 Fall Mainstream Meeting Bentonville, AR ISSUE NO. 299 FEBRUARY 2005 tling Line • The Bottling Line • The Bottling Line • The Bot Continued on page 2 ng Line • The Bottling Line • The Bottling Line • The Bottling Line • ng Line • The Bottling Line • The Bottling Line • The Bottling Line • The Bott ng Line • The Bottling Line • The Bottling Line • The Bottling Line • The Bottling Line • • The Bottling Line • The Bottling Line• The Bottling Line • The Bottling Line • The Bottling Line • The Bott Over $2.5 Million in 2004! CCBA welcomes new President (continued) That’s how much Coca-Cola Bottlers donated to their favorite local charities this past year! The second year of this three-year campaign really kicked into gear with Bottlers utilizing the resources of the Foundation to fund worthy local charities. Children’s hospitals, food banks, hospice, city renovations and events, schools and scholarships, and countless social services are just a few of the deserving charities to receive donations from their hometown Coca-Cola Bottler. Just a reminder, this is the final year (although there have been discussions to continue on for one more year), and it’s time for those few Bottlers sitting on the sidelines to start spending their allocation! The needs are great and you have the resource to help. Let’s resolve to make 2005 the year of giving and end this final Foundation year with a bang! And who knows, with total participation and dedication to making our communities better With the acquisition of the Philadelphia business by Bruce Llewellyn in 1985, Ron became President and Chief Operating Officer, which is the office he holds today. Philadelphia Coca-Cola is the 4th largest Coke bottler in the U.S. with $400 million in annual sales. It is also the 3rd largest minority-owned business in the U.S. Mr. Wilson serves on numerous charitable and industry boards. He is the Vice Chair for the Board of Overseers at Rutgers University, and is an advisor to Rutgers School of Business in Camden. Ron also spends a lot of time as a member of the Board of Directors of the Free Library of Philadelphia Foundation, and serves as Chairman of the Library’s Development Committee. Ron was appointed to a task force whose goal is to find ways to better equip Philadelphia students for the workplace through increased business involvement and, most recently, he was named a Board Member of the Philadelphia Youth Network. The numerous associations he is playing an active role in reflect Ron’s leadership in the soft drink industry. In addition to serving as President of The Coca-Cola Bottlers’ Association, he also serves as Vice President of The Dr Pepper Bottlers’ Association. He has a seat on The Coca-Cola Scholars Foundation. In 2001, Mr. Wilson was presented Holy Family College’s Corporate Leadership Award. Ron received the NFL Alumni’s “Helping Hands” award in 2000, and in 1999 he was the honoree at the Touching A Life gala by The Boys and Girls Clubs of Metropolitan Philadelphia. He and his wife, Kathleen chaired The Free Library of Philadelphia’s Borrowers Ball in 1999. He has also been honored as the Cradle of Liberty Council, Boy Scouts of America Man of the Year. Ron has been married to Kathleen Jean Wilson for 29 years, and is the father of Christopher, age 27, and Erin, age 25. places to work and live, the Foundation may just be around another year to provide you with the resources necessary to prove that we are indeed...”Committed to our Communities!” Jackie Holmes recognized for service to CCBA As it customarily does at the holiday celebration, CCBA recognized its employees who have reached milestones in their time of service to the Association. In December, it was Jackie Holmes who was recognized for her time of service and her contributions. Shown here is Ann Burton (left), CCBA’s Chief Financial Officer, presenting Jackie with her 5-year pin, and thanking her for her efforts. CCBA’s group health plan initiatives for 2005 T here is important, good news for Coca-Cola Bottlers participating in CCBA’s Group Health Program. CCBA is partnering with its medical claims payor, CIGNA, to implement two unique programs to control cost over both the short and long term. The overriding goals of these programs are to achieve better outcomes for the patient and to help the employer optimize their health care investment. Under the proven premise that 20% of the medical plan participants generate 80% of the cost, and 80% of the medical plan participants generate 20% of the cost – these two programs will target both sides of this equation. Keeping the Healthy...Healthy CCBA, in partnership with CIGNA, will be generating and distributing to participating Bottlers a monthly Health Awareness and Education newsletter. This is a comprehensive awareness program created to reinforce wellness messages in the workplace and encourage the understanding, adoption and maintenance of healthy lifestyle choices. Through this type of outreach and education, we seek to engage employees and encourage positive behavior change, improve employee satisfaction and enhance quality of life, and improve outcomes and help mitigate the expense burden of high-impact conditions and leading lifestyle-related causes of illness. The newsletters will be topical — aligned each month with a national health observance topic. For example: January is related to keeping your New Year’s resolutions and focuses on physical fitness; March is National Nutrition Month and will focus on nutrition; and October correlates to The Great American Smoke-Out and focuses on smoking cessation. Each month, along with the articles referenced above, CIGNA will add brief information tidbits aligned with the monthly topic. These tidbits will remind participants of programs CIGNA has (at no additional cost) that the participant may not be aware of. For example: CIGNA’s Healthy Rewards Programs which offers value added, amenities discount program where members can save up to 60% on wellness programs such as Weight Watchers, National Fitness Club memberships, Smoking Cessation programs, etc. Another program highlighted will be CIGNA’s 24-Hour Health Information Line. This program provides a 24 hour, 7 day a week, 365 days per year access to confidential counseling or answers to health questions by registered nurses. Again, this Health Awareness and Education program is designed for employers looking for opportunities to improve the health of their employee populations and increase employee satisfaction and productivity. Further, employees must become more involved in their personal health care choices. This program keeps the employees informed on methods to improve their health and well-being. Note: these monthly newsletters will be posted on CCBA’s website at www.ccbanet.com for anyone to review or use as needed. Care for Chronic Conditions The largest medical cost drivers for participating Bottlers are coronary artery disease or congestive heart failure and diabetes. These conditions are predominant due to the overwhelmingly older, male workforce that all Coca-Cola Bottlers share. CIGNA, by reviewing both medical and pharmacy data, will identify employees and family members who could benefit from personalized support and education. Once identified, CIGNA has a team of trained nurses and dietitians who will reach out to the patient and the patient’s physician, essentially partnering with both parties to promote preventive behaviors and adherence to nationally recognized clinical practice guidelines developed by the American Heart Association or the American Diabetes Association. CIGNA will provide one-on-one assistance by phone from a team of nurses and dietitians, educational materials and reminders of self-care, exams and checkups. Also, they will provide periodic newsletters, providing knowledge and practical information to the patient. CIGNA will also partner with the treating physician to formalize and document a treatment plan for the patient. CIGNA will handle all of the communications with eligible members and their physicians. Under the care of their physician, members can utilize this program to help monitor, change, and take charge of their health. When that happens, lives can improve, productivity can climb, and health care costs can be curbed. Continued on page 4 The Coca-Cola Bottlers’ Association 33 New & Improved 401K program in the works for the Bottlers Check Out Our New Site! CCBA is proud to announce that our web site has been updated, refurbished, and generally spruced up and made more user friendly! The site, www.ccbanet.com, contains an area accessible by all which gives general information about the Association and our programs, as well as a password restricted area for Bottlers to access the latest information on upcoming events and other pertinent information. By now every Bottler should have received an e-mail from Michelle Ward which provides the passwords necessary to access the protected area. We hope the site becomes an invaluable resource for each Bottler. Please feel free to contact Mark Cannon or Michelle Ward at the Association with any questions or concerns about the site. As always, we welcome your comments and suggestions! “Under the proven premise that 20% of the medical plan participants generate 80% of the cost, and 80% of the medical plan participants generate 20% of the cost—these two programs will target both sides of this equation. ” 4 The Coca-Cola Bottlers’ Association A fter a long and thorough search, the Association has completed the RFP process for a 401K provider. Eight providers were solicited for a quote and after careful consideration Wells Fargo was chosen. CCBA is currently working with Wells Fargo and their benefits consulting group to design a plan document that would allow us to consolidate the individual Bottlers’ plans under one basic plan document and master trust arrangement.This approach will still give the Association the flexibility to allow Bottlers in the program to have unique plan design features, such as minimum eligibility requirements, allocation formulas and vesting schedules. By adopting this structure we were able to gain some economies of scale which enabled us to provide a more cost effective solution with added servicing to both the employers and employees. With our new structure we will provide all of the employees of the Bottlers in our plan, the same top tier performing options. Wells Fargo will also assist us in developing an Investment Policy which will be followed for ongoing monitoring. Wells Fargo will provide quarterly ongoing compliance monitoring and quarterly updates to the Investment Advisory Committee which is made up of one representative from each member Bottler. The Association expects to have the plan in place with the current Bottlers converted by the end of June. Please let Wendy Holland (678.539.2316) or Ann Burton (678.539.2302) know if you would like more information about becoming part of this Plan. CCBA’s group health plan initiatives for 2005 (continued) By targeting those members with high cost and chronic conditions, the program expects to help improve quality and appropriateness of medical services while reducing unnecessary and ineffective treatments. Ultimately, through such efforts, the programs expect to achieve stabilization or reduction in health care cost and utilization. There is no one silver bullet that employers have to reduce health care costs. Historically employers have increased premiums and reduced benefits to mitigate escalating costs. The closest thing to a true silver bullet to reduce long term costs is to engage employees and their dependents with the concept that their daily habits will predicate their future health care costs. The Coca-Cola Bottlers’ Association is taking a leadership role in supplying our member Bottlers with the tools to effectively deliver this message. Please contact Dan Gundaker, Employee Benefits Manager at 678.539.2313 for any questions you may have regarding these programs. CCBA hires Manager of Distribution & Logistics Max Storts Joins Association as it Further Broadens Service to Bottlers C CBA Executive Director Tom Haynes has announced that, effective January 31, 2005, Max Storts joined the staff of The Coca-Cola Bottlers’ Association as Manager of Distribution and Logistics. Max comes to us from the Customer Business Solutions group within Coca-Cola Bottler Sales and Services, where he has been heading up the Wal-Mart RFID initiative. Previously, he spent several years serving in a variety of capacities within CCE involving warehouse and distribution logistics and management. He also has extensive experience in the Pepsi system in similar disciplines. Max was born in Columbus, Ohio. He has 8 brothers and sisters. Over his career, he has lived in Miami, Tampa, Cleveland, Boston and Chicago, and has returned to Columbus. While attending Ohio State University, Max decided to take advantage of an opportunity to work with The Coca-Cola Company, a decision which has resulted in his having spent some 35 years in the beverage industry. Some 26 of those years have been spent in the Coca-Cola System, either with The Coca-Cola Company, ABARTA, CCE or other Bottlers. Before joining CCBA, Max held a position with the Customer Business Solutions division of Coca-Cola Bottlers’ Sales and Services, working with Wal-Mart and Sam’s Club’s logistics departments on improving the receiving and delivery processes, delivery methods and new routes to market for all Coca-Cola Bottlers. Before that, since 1995, he worked with CCE in various positions, involving primarily transportation and warehouse logistics, responsibility for implementation of logistic measurements, processes, software and new technologies and the implementation of methods and procedure for distribution and delivery. Max readily shares that he has witnessed the transformation of the beverage industry. He points out that the transformation has carried with it significant challenges in technology and tools for system improvement, and Max understands the impact of those challenges on Bottlers, particularly in the areas of logistics and supply chain. He is passionate about and loyal to the Coca-Cola brand, primarily because that’s where he started, and he’s anxious to get started working on projects the result of which will be advantages to Bottlers that they haven’t seen. The Association is fortunate to have been able to convince someone of Max’s experience and talents to accept this role and, along with the rest of the system, will benefit substantially from his assistance. Max is looking forward to working with Coca-Cola Bottlers to enhance our efforts to improve the profitability and capabilties of each and every Bottler that seeks CCBA’s assistance. There are already a number of assignments lined up for Max, but he is eager to meet the Bottlers and to find out how he can help you. Please reach out to Max or Tom Haynes with your ideas and your needs. And be sure to check your e-mail for Max’s logistics tips of the month! As a footnote, all of us owe a debt of gratitude to Kevin Dotsen of CCE, Chairman of CCBA’s Distribution Committee, and to Ron Hart for their leadership in the candidate search. Both were instrumental in identifying and attracting a number of extremely qualified candidates and in participating in CCBA’s selection of Max as the best fit for the job. IN MEMORIAM • Yakima’s Dolson passes Yakima & Tri-Cities Coca-Cola Bottling Company’s Robert Dolson passed away January 2, 2005. Bob, born on September 20, 1922, is survived by Ruth, his wife of sixty years, two children, six grandchildren and one great-grandchild. If that wasn’t enough of a legacy, Bob also served in the U.S. Air Force as a flight officer, graduated from college and received his CPA, and in 1958 started the Dolson companies, which included the Coca-Cola Bottling operation. His generosity to many local charities will be another lasting legacy and is reflected in his final wish that memorials be made to the Yakima YMCA, Heritage University, United Way or the Memorial Foundation. Our condolences and the condolences of the entire Coca-Cola Bottling system are extended to the Dolson family. The Coca-Cola Bottlers’ Association 5 2004-2005 Coca-Cola Scholars Semifinalists are announced! The Coca-Cola Scholars Foundation is pleased to announce the 2,600 Semi-finalists that have been selected for the 2004-2005 year. They were chosen from a pool of over 103,000 applications received from throughout the United States. The complete list of Semifinalists is posted on the Foundation’s website (www.coca-colascholars.org). These students represent over 2,100 high schools and 95% of U.S. Bottlers. Designated Bottlers should have received a press release on this announcement, as well as certificates for the Semifinalists in their territories. Principals and Superintendents should also have received copies of the Press Release. The Foundation appreciates all that Bottlers do to get the word out about the program and to acknowledge these worthy students. As semifinalists, students were required to submit additional information that was reviewed in February 2005 by a committee comprised of 30 educators from high schools and universities throughout the United States. If advanced, the student will be among a total of 250 Finalists who will travel to Atlanta April 14–17, 2005, to attend the Coca-Cola Scholars Weekend. During their visit they will attend a final interview process that will determine whether they are designated as either a National or Regional Scholar. The 50 National Scholars will each receive a $20,000 scholarship award, while the 200 Regional Scholars will receive a $4,000 scholarship. The 250 Finalists will be announced in February. The annual Coca-Cola Scholars Banquet will be held on April 14, 2005, at the Omni Hotel in downtown Atlanta (a change from the Georgia World Congress Center, where it was held in previous years). 6 The Coca-Cola Bottlers’ Association CCBSS Procurement Expanding Offerings S ince the beginning of 2003, Coca-Cola Bottlers Sales and Services Procurement has been acting on behalf of members and customers to procure direct packaging materials, ingredients and sales and marketing equipment. The CCBSS Board of Directors has approved the expansion of this list in 2005 to include new programs under three main categories: 1. Fleet/Fuel, 2. POS/Office Supplies and 3. IT/Telecom. These programs will be referred to as the “Phase II” items. Building on existing and very successful programs at Coca-Cola Enterprises, a team representing nine bottlers worked with CCE procurement managers to ensure that the addition of these programs would drive added value for the members of CCBSS. Since May 2004, the team has been issuing surveys, compiling data, quantifying results and developing implementation plans for these programs. The team originally looked at more than these programs but determined that those listed below provided the best value and easiest implementation for 2005. Phase II Programs The programs and their respective timing for launch are listed below: By end of 1st Quarter 2005 • Office Supplies • New Tires • Filters & Lubricants • Industrial Batteries • Cell Phones • Handhelds (Symbol) • Long Distance & Data Telecom • Specialty Merchandise • Cold Vault Glides • Printed POS — National By end of 2nd Quarter 2005 • Tire Service • Fleet Parts • Handhelds (Intermec) • Beverage Aisle Displays • Ice Coolers • Plastic Floor Stands By end of 2005 • Fuel • Delivery Vehicles • Scoreboards • Local telecom Carrier • Printed POS — Local • Material Handling Equipment The team evaluating these opportunities identified more than $4 million in annual savings to non-CCE Bottlers on the Phase II items listed. Bottlers will begin receiving information about these programs starting in early 2005 and are invited and encouraged to enroll. Unlike the current list of Phase I commodities, Bottlers will be able to choose which programs they wish to enroll in. However, if a Bottler chooses not to enroll in a program then they will not be able to participate in that program until that particular contract expires and a new enrollment period begins. Keep in mind that there will be a very small increase in the fees you pay for two people to support all of these programs so you will end up paying the fee whether or not you enroll in a program; therefore it makes sense to enroll in all the programs! Please be on the lookout for information on these programs and let the power of our combined volumes drive savings for 2005 and beyond! CCBA expands service offering New Partnership Brings Value & Efficiency to Bottlers T he Coca-Cola Bottlers’ Association is implementing a nationwide initiative to consolidate management services for employment testing. These screening services would include substance abuse testing and background checks, including motor vehicle record checks, for our member companies. Those who attended the Combined Financial Forum and Risk Management Seminar in Las Vegas last fall may remember the presentation on this topic by Charles M. Ash, Chief Executive Officer of EDPM, Inc. Since the September meeting CCBA has polled several Members to evaluate the quality and costs of their employment testing services and service providers. Based on Member feedback, it became apparent that an integrated testing solution through one central provider would be a major benefit to CCBA Members. We also recognized that our members often have specific and unique needs that must be fulfilled. Ultimately, any third-party administrator (TPA) that could manage alcohol/drug testing and background screening programs for CCBA Bottlers nationwide, must also be able and willing to tailor services to meet the specific needs of our Members. We believe that EDPM, Inc. is a TPA that offers a unique blend of national scope with personalized customer service that would best serve our Members. A One-Stop Solution For 15 years, EDPM has been managing testing programs for companies throughout the U.S. With more than 2,800 clients in all 50 states and overseas, EDPM has the service offerings, resources and experience to serve as a “one-stop shop” for CCBA Members. Its multiple products and services include, but are not limited to: • Drug testing (e.g. urine, hair, oral fluid, instant) • Background screens (e.g. criminal search, MVR, credit report) • Occupational health (e.g. DOT physicals, breath alcohol testing) • 24/7 customer support • Nationwide network of 12,000 occupational health clinics and collection sites • Web-based order placement, tracking, and results reporting • Resident MRO staff EDPM and Coca-Cola Bottling In fact, EDPM’s long-term client relationship with Coca-Cola Bottling Company United in Birmingham, Alabama, demonstrates their ability to understand the needs of Coca-Cola Bottlers and to work with CCBA members. “We have been doing business with EDPM since 1991. I consider them very professional in every aspect and a close business partner,” said Jeff Odom, Corporate Safety Director for Coca-Cola United. “I consider the staff at EDPM to be invaluable in managing, directing, and improving our overall drug program that serves all employees located in six southeastern states.” What would selecting EDPM as a single source provider mean? CCBA members would enjoy several advantages: Integrated Solutions — EDPM would offer each CCBA member one provider with nationwide coverage for all services, whether a criminal history search on a new hire, a DOT recertification physical, or a post-accident drug test at 2 a.m. This means that, rather than managing several vendors, our members would have one single point of contact and one monthly invoice to handle all pre- and post-employment testing needs. Lower Costs — Prices for services such as urine drug screens can vary dramatically, depending on volume, geographic location, and service provider. Several members are currently paying higher prices for these reasons. By leveraging consolidated business volumes, CCBA has negotiated highly competitive pricing through EDPM for Association members. Consistency in Service — Individual member companies with multiple sites do not always consider the need for consistency in application of the testing process across locations. We also recognize that Coca-Cola Bottling can help to achieve greater consistency in administration of its testing programs across member companies. One central, quality provider can guarantee consistent application of screening services for all CCBA members. For instance, utilizing EDPM’s MRO service providers with a total of 30 years MRO experience rather than several different MROs will help to ensure consistent and reliably validated results. Customized Programs — EDPM’s extensive experience in working with hundreds of companies in associations similar to CCBA qualifies them to balance the needs of a larger organization with the unique needs of its individual members. For instance, some member companies may prefer to maintain their current collection sites for drug screens while others would like to change sites. EDPM would work with each company to identify its specific needs and to tailor a testing program to fulfill their needs. For further information regarding the new affiliation with EDPM please contact Charles Norton at CCBA or Charles Ash at EDPM. The toll-free EDPM number is 800-833-9412 or visit their web site at www.edpm.com. The Coca-Cola Bottlers’ Association 7 New Year —New Changes Coca-Cola’s North American president of retail operations and marketing, Javier Benito has resigned. His duties have been split with Melody Justice, formerly senior VP for strategy and planning at CCNA, now heading the retail unit. John Hackett, formerly GM of CCNA’s hydration unit will now run marketing for North America. And speaking of changes, Coke’s chief marketing officer, Chuck Fruit, hopes to inject some creativity into the system by placing chief creative officer, Esther Lee, to lead a group in a global effort to develop new advertising and brand communications model. Best of luck to all involved! And speaking of Changes Coca-Cola Enterprise has named Terry Marks, who has worked in the Coke bottling system since 1987, as president of CCE’s North American Group. Terry takes over from CCE veteran David Van Houten, who will remain as the company’s chief operating officer. Please don’t tailgate our Billboards Coke is transforming some of its fleet of tractor trailer trucks into moving billboards. More than 100 trucks have been outfitted with changeable fleet graphics systems with full-color designs that can be updated and changed in a hurry. The initial contract for the designs is valued at $500,000, but is likely to exceed $5 million over the 5-year deal with Driving Impressions, which provides the graphics systems. The rolling billboards are currently on the road in Atlanta, Chicago, Denver, Santa Fe, and throughout Florida, Louisiana, New York and New England. Just think, with traffic in Atlanta, we could see entire marketing campaigns change right before our eyes! We can Dew it Too! Coke may launch a Mountain Dew-like drink for 2005 called Vault. Mountain Dew was the only non-diet brand that grew in sales in 2004, and Coke needs a contender for this segment. Vault replaces the Surge brand that departed the market in the fall of 2002. Not to be left out of the mix, Sprite Remix will replace its berry flavor with a new orange-flavored Remix called Aruba Jam. Put the Lime in the Cola nut CCNA announced that it will introduce Coca-Cola with Lime in the first quarter of 2005. The launch of Coca-Cola with Lime follows the successful roll out one year ago of Diet Coke with lime, which has become the #1 flavored diet cola in America. Want a whole latte Coke Or perhaps a java flavored Coke is more to your liking. The possibility exists that a coffee flavored cola using the brand name “Blak” may be introduced this year. Ready for a new Diet in 2005? A new diet drink is in the works for 2005. Coke will introduce a sucralose sweetened entry into the hot no-cal marketplace. The new drink will be called diet Coke with Splenda. Also under consideration are possible flavor extensions of the no-cal grapefruit flavored Fresca brand. Coke’s ready to dive into (flavored) waters! Coca-Cola’s Dasani brand has introduced two new flavored waters. “Dasani with Lemon” and “Dasani with Raspberry” made their debut in the emerging flavored water pool early this year and are sweetened with sucralose and ace-K. Attention Wal-Mart shoppers Former Coke chairman and CEO Doug Daft has been named to the board of directors of Wal-Mart stores. Wal-Mart, one of our biggest customers, has designs on expanding in the Asian market in which Mr. Daft brings a wealth of experience. Mmmmm...Bee Juice!! Fortified teas and other herb enhanced drinks are the latest fad in Japan designed to attract health-conscious consumers. Coca-Cola Japan is at the forefront of innovative enhanced beverages. A line of beverages called “the Wellness from Coca-Cola” features a drink called Sasso, which is a tea that lowers blood sugar, and “Body Style Water”, a diet drink that helps speed metabolism through the combined effects of caffeine and grapefruit aroma. Got allergies? Then perhaps “Spring Mint Habit” is just what the doctor may order. It contains a substance called polyphenol which is extracted from mint and may reduce the effects of hay fever. For me? Well I’ll be saying hai dozo! to a drink called “Real Tank.” This CSD promises to recharge your energy with a tantalizing mixture of vitamin C, B2, and royal jelly, which is a substance secreted from the heads of bees…now we’re talking! And the perfect celebrity endorsement...why Sting of course! So far, Coke’s new drinks are only available in Japan, but chairman and CEO E. Neville Isdell has said he hopes to bring such beverages to the U.S. to help meet the growing demand for more healthful products. Tastee Tattoos! The ultimate marketing experience would involve reaching consumers through visuals, smells and taste. Introducing...Tongue Tickling Tattoos! Last summer, Coke commissioned POP Marketing Group, which manufactures edibleink tattoos, to duplicate the green apple flavor of Hi-C Blast drink and transfer it on to POP’s Tongue Tickling Tattoos. The resulting 2 million pieces of the edible artwork were included in an ad inside Teen People magazine with directions to a web site to request additional samples. The tattoos are calorie free and use an artificial sweetener, leave a temporary candy-coated image wherever they’re placed — be it skin or tongue — and don’t leave a sticky residue after being licked off. No word if the product comes with a warning for tattoo tasters to avoid Tommy Lee or sailors. All rights reserved, no part of this publication may be reproduced or used in any form without permission. Unauthorized reproduction in whole or in part is a violation of federal law. Violators are liable for statutory damages up to $50,000. tling Line • The Bottling Line • The Bottling Line • The Bot ng Line • The Bottling Line • The Bottling Line • The Bottling Line • ng Line • The Bottling Line • The Bottling Line • The Bottling Line • The Bott ng Line • The Bottling Line • The Bottling Line • The Bottling Line • The Bottling Line • • The Bottling Line • The Bottling Line• The Bottling Line • The Bottling Line • The Bottling Line • The Bott