Contact: Amanda Mattox
Marketing Assistant
Cal Poly Pomona Foundation, Inc.
almattox@csupomona.edu
(909) 869-2912
April 22, 2013
For Immediate Release
Bronco Bookstore’s Facebook Page is Recognized by Connect2One
Cal Poly Pomona Foundation, Inc.’s (CPPF) Bronco Bookstore was recently recognized as a 2013 Facebook
All-Star by Connect2One, a subsidiary of the National Association of College Stores (NACS), a professional
trade association representing the collegiate retailing industry. For the second year in a row, the bookstore was
awarded for its innovative and effective method of engaging students on the social media site Facebook.
CPPF’s marketing department manages the Bronco Bookstore Facebook page, and has continually connected
with the Cal Poly Pomona (CPP) campus community through creative posts, pictures, and videos highlighting
special offers, sales, events, contests, general news, and more.
"Engaging the campus community through Facebook has always been one of our main objectives,” stated
Marketing Coordinator Darren Isomoto. “We are always seeking new and innovative ways to completing our
objectives.”
With over 8,000 followers, CPP currently has the highest Facebook following for a campus bookstore in the
CSU system.
According to the official congratulatory e-mail sent by Connect2One, over the past year, they have showcased
the Bronco Bookstore Facebook page on numerous occasions, ultimately providing Connect2One members
with innovative ideas and inspiration.
“Quality is more important than quantity; we like to keep our posts short and sweet, while striving to deliver
our messages through the most visually-appealing way possible,” stated Marketing Coordinator Lily Ly. “This
strategy has proven to be effective through the engagement that we've received from our audience.”
In late February, Connect2One recognized CPP’s Bronco Bookstore as a Facebook All-Star at their Kansas
City luncheon. A trophy engraved with CPP’s and the Bronco Bookstore’s name was displayed at the event.
“We are very happy that the Bronco Bookstore Facebook page has been honored for the second consecutive
year,” voiced Foundation Marketing Director Edwin Santiago. “We work very hard to keep our social media
sites current and engaging for the Cal Poly Pomona campus community, and we hope to continue our success.”
To view the Bronco Bookstore Facebook page, please visit www.facebook.com/broncobookstore.
Cal Poly Pomona Foundation, Inc. is a Section 501 (c) (3) nonprofit organization that operates as a recognized
auxiliary of the California State University.
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Photos available upon request