Lineup
Apple TV
Learn about the Apple TV lineup and help customers understand the different offerings
Every Apple TV gives customers access to an incredible selection of movies, TV shows, and music from the iTunes store, and there’s even more content from leading entertainment
providers such as Netflix, YouTube, and more. In addition, customers can share their personal content using AirPlay, iCloud Photo Sharing, and iMovie Theater.
The new Apple TV enables new ways to interact with your TV using Siri* and Touch. And with a built-in App Store, customers have even more entertainment options with games,
fitness and educational apps, and more.
The new Apple TV
Apple TV
A powerful set-top box that delivers an innovative TV experience with Siri and Touch, and a built-in
App Store with great apps for content, games, and more.
A great set-top box that gives customers access to the best content from the biggest names in
entertainment. And, with AirPlay, customers can wirelessly stream content from an iOS device or Mac
to an HDTV.
Key Features:
• With Siri and just your voice, it’s easy to find movies and TV shows, navigate onscreen, control
playback, and get sports, stocks, and weather information
• New Siri Remote with Touch surface makes navigating fast and fluid
• Search across popular apps at once, so you don’t need to go in and out of apps
• Redesigned experience with 3D effects and beautiful TV and movie product pages
• Built-in App Store features great content, high-performance games, and other app categories
reimagined for the living room—like fitness, education, and shopping
• Supports popular Apple TV features, such as AirPlay and Family Sharing
• Available in 32GB or 64GB options to store apps for the whole family
Key Features:
• Enjoy great movies, TV shows, sports, news, music, photos, and more
• Use AirPlay to stream or mirror content to an HDTV from an iPhone, iPad, iPod touch, or Mac
• Easy setup using an iPhone, iPad, or iPod touch to automatically set up your Apple TV
*Siri is available
at launch in the U.S., Canada, UK, Germany, France, Spain, Australia, and Japan (specific iTunes storefront/language combinations required)
Apple
TV Lineup
© 2015 Apple Inc. For training purposes only. Not for display in stores. Apple Confidential Information. Any unauthorized reproduction or distribution of this material is strictly prohibited. Not for customer distribution. October 2015 L543358A-en_GB
Discover your customers’ interests to recommend the Apple TV that’s right for them
Customers may know they want Apple TV but need more information or reassurance before they’re ready to buy. Some customers may only be interested in watching Netflix, or
other popular subscription services. Others may want to discover new content in addition to watching their existing streaming services. And still others may have kids or other
family members with different interests, such as gaming or listening to music.
Let customers know that both Apple TV models provide an exceptional experience that only Apple can deliver. Then find out how customers spend time in the living room—
watching movies or TV shows, playing games, listening to music, or exercising—so you can help them choose the model that’s best for them.
Here are some examples of customer needs and benefits you can share.
Dara wants to watch movies with her family
Jake wants to watch Netflix on his TV
You discovered that she…
You discovered that he…
• Often has a hard time finding a movie that’s right for the
entire family
• Spends most of his leisure time watching Netflix
• Is a college student who doesn’t want to spend a lot of money
• Subscribes to Netflix
• Likes to rent the latest movie releases from iTunes on the
weekends
• Has a husband who likes to listen to Apple Music while
working
• Uses iMovie to put together movies of good times with
college buddies
You recommend the new Apple TV, and here’s why:
You recommend Apple TV (3rd generation), and here’s why:
• The new Apple TV delivers an incredible new TV experience with Siri
and Touch, making it easy for you to browse and search for content
that’s great for the whole family.
• Apple TV is an affordable set-top box that lets you stream content
from leading entertainment providers, including Netflix.
• You can use Siri to find movies with just your voice. Search for a
specific movie or search more broadly by genre, cast, crew, release
date, and more.
• You can also use Siri to search across iTunes and Netflix all at once, so
you don’t have to search each one individually.
• The Touch surface on the Siri Remote makes navigation fast and
fluid, which is great for scrolling through long lists of movies.
• It includes a lot of great free content, such as YouTube, Crackle,
Flickr, Bloomberg, PBS, CBS News, ABC News, and ACC Sports.
• You can also subscribe to standalone services.
• You can access an incredible selection of movies, TV shows, and
music from iTunes.
• With AirPlay and iMovie Theater, you can share pictures and
videos with your friends on your HDTV.
• With Apple Music on the new Apple TV, your husband can listen to his
favorite music on the best speakers in the house.
Apple TV Lineup
© 2015 Apple Inc. For training purposes only. Not for display in stores. Apple Confidential Information. Any unauthorized reproduction or distribution of this material is strictly prohibited. Not for customer distribution. October 2015 L543358A-en_GB
Susan wants to upgrade her existing Apple TV
Juma wants to put an Apple TV in the guest room
You discovered that she…
You discovered that he…
• Purchases iTunes movies for her two young kids
• Has a sister and niece who visit him often—and his sister likes
to show him the most recent family photos on her iPad
• Has a pay-TV subscription but doesn’t want to rent a set-top
box for the guest room
• Likes to exercise in the living room with yoga videos
• Has a son who loves to play games on his iPad
• Has game night every Friday with her family
• And when his sister is visiting, they like to look at photos from
their brother’s adventure travels
You recommend the new Apple TV, and here’s why:
You recommend Apple TV (3rd generation), and here’s why:
• With the new Apple TV, you can still access your iTunes purchases
as well as your subscriptions to leading entertainment providers.
• With Apple TV, your guests can watch live sports, catch up on
breaking news, or watch the best shows for kids.
• The built-in App Store has a great selection of games. Your son
can use the Siri Remote with an optional Remote Loop as a game
controller, or he can use a Bluetooth game controller.
• With 32GB and 64GB storage options, there’s plenty of space to
store apps for the whole family.
• Use your pay-TV credentials to sign into popular apps like
WatchESPN or Watch Disney and avoid paying a monthly set-top
box rental fee.
• With AirPlay, your sister can share recent family photos right on
the TV from her iPad.
• For family game night, download a multiplayer game that you
can play with the entire family—like Crossy Road, an endless
arcade hopper.
• The App Store also includes other app categories, like fitness. For
example, the Zova fitness app offers over 200 workouts.
• iCloud Photo Sharing lets you subscribe to an album your brother
has shared and see his latest adventures on your HDTV in 1080p.
• With the new Apple TV, you still get parental controls, so you can
restrict specific features and services—and even apps.
Compare Apple TV models at apple.com/uk/tv/compare/
Apple TV Lineup
© 2015 Apple Inc. For training purposes only. Not for display in stores. Apple Confidential Information. Any unauthorized reproduction or distribution of this material is strictly prohibited. Not for customer distribution. October 2015 L543358A-en_GB