Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
BACHELOR OF BUSINESS
CONTINUING STUDENTS
NEW INTAKE FROM 20015
12 UNIT MAJOR
16 UNIT MAJOR
PLUS:
8 unit co-major, plus (minor or 4 electives)
OR
1 to 3 minors with balance of units comprising electives
OR
12 electives
(8 CORE UNITS + 8 SPECIALISATION UNITS)
PLUS
Secondary studies comprising:
a second major from the business discipline
OR
one co-major from another discipline
OR
1 to 2 minor/s, and/or single unit electives.
Bachelor of Business with a major in ADVERTISING
Pre 2015 Structure Course Admission Closing Dates:
CSP students: 31 October 2014
Full Fee Paying Students: 30 November 2014
Admission Criteria
No set entry requirements except for CSP students who require
prior completion of any three undergraduate units
Course Rules
2014
To qualify for the award of Bachelor of Business students must
complete 300 credit points comprising of:
2014 Course Structure Admission Dates:
CSP Students: From 1 November 2014
Full Fee Paying Students: From 1 December 2014
Admission Criteria
Prior completion of any three undergraduate units
12 unit major in one of the following: Advertising, Economics,
Finance, Information and Business Systems, Marketing or
Tourism Management
8 prescribed core units of study (100 credit points)
12 Elective units comprising of a second major (12 units), one
co-major (8 units), minor/s (4 units each) and/or single unit
electives
8 unit major from a business specialisation in one of the
following: Advertising, Economics, Finance, Information
Systems, Marketing or Tourism Management (100 credit
points)
PLUS Secondary studies (100 credit points) comprising a
second major from the business discipline (8 units); OR
One co-major from another discipline (8 units); OR
1 to 2 minor/s, and/or single unit electives.
Course Rules
2015
To qualify for the award of Bachelor of Business students
must complete 300 credit points comprising:
Admission requirements Pre 2015
Admission requirements from 2015
No set entry requirements except for CSP students who
require prior completion of any three undergraduate units
Prior completion of any three undergraduate units
Prepared by: Education and Quality Services unit
Updated: 30/01/2015 v1.3
1
Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Equivalent units
OTHER
Bachelor of Business with a major in ADVERTISING
Pre
2014
2014
Pre-2015 Course Structure
If you want to continue in the current course
structure, or be admitted into the current
course structure before the Study Period 4
commencing date, this is the structure you need
to follow to complete your course.
Pre 2015 Structure Course Admission Closing
Dates:
CSP students: 31 October 2014
Full Fee Paying Students: 30 November 2014
ACF110
ACC10007
MAR110
MKT10007
MAPPED UNITS - REPEATED IN MAJOR IF
APPLICABLE*
ACC10007 Financial Information for Decision
Making
COM10007
LBM100
MKT10007 Fundamentals of Marketing
2015 Course Structure
for students who choose to transition from
the pre 2015 course and for students newly
admitted into their degree from 2015
2014 Course Structure Admission Dates
Dates:
CSP Students: From 1 November 2014
Full Fee Paying Students: From 1 December
2014
CORE UNITS (8 units)
Complete the following three units:
ACC10007 Financial Information for Decision
Making
COM12 Business Communication (Griffith
Unit)
MKT10007 Fundamentals of Marketing
PLUS two of the following four units:
ECO11
ECO100
ECO10002
ECO10002 Microeconomics
ECO10002 Microeconomics
LAW10004
BLW16
BLW16
MAN11/LTE100/
MGT10001
IBA111
IBA111
BLW16 (UniSA) Foundations of Business Law (no
longer offered from 2015)
OR
BLW17 (UniSA) Business Law
IBA111 (Griffith) Management Concepts
(Introduction to Management)
BLW16 (UniSA) Foundations of Business Law
(no longer offered from 2015)
OR
BLW17 (UniSA) Business Law
IBA111 (Griffith) Management Concepts
(Introduction to Management)
*IMPORTANT
The units listed above are for information only
to help identify which units you may have
already completed if you are considering
transitioning to the 2015 course structure. The
major below shows applicable units in 2015 for
the CURRENT course structure. Replicated units
from above are relisted and highlighted below
INF10003 Introduction to Business
Information Systems
PLUS
ENT30010 Contemporary Issues in
Entrepreneurship and Innovation
BUS30010 Integrative Business Practice
BUS30009 Industry Consulting Project (or
alternative equivalent unit to be approved by
faculty)
PLUS
8 specialisation units, as listed below.
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2
Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Equivalent units
OTHER
Bachelor of Business with a major in ADVERTISING
Pre 2014
2014
2015 Course Structure
For students admitted into their degree
before 2015
Advertising Major
ACF110
ACC10007
LAW10004
BLW16
BLW16
LBM100
MAR110
MKT10007
MAN11/LTE100/
MGT10001
IBA111
IBA111
ADV100
MAR210
ACC10007 Financial Information for
Decision Making
BLW16 (UniSA) Foundations of Business
Law (no longer offered from 2015)
OR
BLW17 (UniSA) Business Law
MKT10007 Fundamentals of Marketing
ADV10001
IBA111 (Griffith) Management Concepts
(Introduction to Management)
ADV10001 Principles of Advertising
ADV10001 Principles of Advertising
MKT20025
MKT20025 Consumer Behaviour
MKT20025 Consumer Behaviour
No 2014 equivalent unit
LSM100
2015 Course Structure
For students who choose to transition
from the pre 2015 course and for students
newly admitted into their degree from
2015
Advertising Major - SPECIALISATION
UNITS
ADV201
ADV20002
ADV206
ADV20001
ADV308
MDA30001
ADV302
ADV30001
ADV330
ADV30002
CIM12
MDA10001
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ADV20002 Concept Development and
Copywriting
ADV20001 Advertising Issues: Regulation,
Ethics & Cultural Considerations
MDA30001 Media, Advertising, Sports and
Society
ADV30001 Advertising Media Planning And
Purchasing
MKT30017 Branding, Innovation and
Design
ADV20002 Concept Development and
Copywriting
ADV20001 Advertising Issues: Regulation,
Ethics & Cultural Considerations
MDA30001 Media, Advertising, Sports
and Society
ADV30001 Advertising Media Planning
And Purchasing
ADV30002 Advertising Management And
Campaigns Project
MDA10001 Introduction to Media Studies
ADV30002 Advertising Management And
Campaigns Project
PLUS 12 Elective units comprising a
second major (12 units), one co-major
(8 units), minor/s (4 units each) and/or
single unit electives
PLUS Secondary studies (100 credit
points) comprising a second major
from the business discipline (8 units);
OR One co-major from another
discipline (8 units);
OR 1 to 2 minor/s, and/or single unit
electives.
3
Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Bachelor of Business Secondary Majors (Co-majors)
Equivalent units
OTHER
Pre
2014
Bachelor of Business Secondary Majors and Minors
2014 Code
2015 Co-majors for students admitted into their
degree before 2015
(in teach out mode from 2015)
FINANCE CO-MAJOR (8 UNITS)
2015 Secondary Majors
FINANCE SECONDARY MAJOR
Complete the following four units:
No 2014 equivalent unit
ECO12
ECO11
FIN10002 Financial Statistics
ECO101
ECO10003
ECO10003 Macroeconomics
ECO10003 Macroeconomics*
FIN208
FIN20014
FIN20014 Financial Management
FIN20014 Financial Management
ECO100
ECO10002
ECO10002 Microeconomics
Unit not in 2015 structure
FIN204
FIN20012
FIN20012 Financial Markets
Unit not in 2015 structure
Plus four of the following six units
FIN20003
FIN302
FIN30016
No 2014 equivalent unit
FNP11 Personal Wealth Management
No 2014 equivalent unit
LAW30002 Finance LAW
FIN30016 Management of Investment Portfolios
No 2014 equivalent unit
FIN30016 Management of Investment
Portfolios
FIN30014 Financial Risk Management
FIN310
FIN30013
FIN30013 International Trade and Finance
FIN30013 International Trade and Finance
FIN301
FIN30006
FIN30006 Financial Modelling
Unit not in 2015 structure
FIN303
FIN20013
FIN20013 Monetary Policy and Risk
Management
FIN30004 Advanced Corporate Finance
Unit not in 2015 structure
FIN307
FIN30004
FIN330
FIN30009
FIN30009 Fixed Income Securities And Markets
Unit not in 2015 structure
Unit not in 2015 structure
ECONOMICS CO-MAJOR
ECONOMICS SECONDARY MAJOR
ECO11
ECO100
ECO10002
ECO10002 Microeconomics
ECO10002 Microeconomics
ECO12
ECO101
ECO10003
ECO10003 Macroeconomics
ECO10003 Macroeconomics
ECO22
ECO20003
ECO20003 Managerial Economics and Strategy
ECO30
ECO30002
ECO30002 Economic Policy in Society
ECO20003 Managerial Economics and
Strategy
ECO30002 Economic Policy in Society
No 2014 equivalent unit
FIN10002 Financial Statistics
Choose and three of the following:
(Students who have completed ECO10002 as a
core unit, complete all four units below)
ECO21
ECO20001
ECO20001 Environmental Economics
ECO20001 Environmental Economics
FIN204
FIN20012
ECO31
FIN30013
FIN30013 International Trade and Finance
FIN30013 International Trade and Finance
LSQ201
MAR29
ECO30001
ECO30001 Economic Development Project
ECO30001 Economic Development Project
ECO32
ECO320
STA20005
STA20005 Survey Research Methods
Unit not in 2015 structure
FIN20012 Financial Markets
*Requires completion of pre-requisite unit ECO10002 Microeconomics – Students must complete as a core unit.
Prepared by: Education and Quality Services unit
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Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Secondary Majors (Co-majors) - Continued
Equivalent units
OTHER
Pre
2014
Bachelor of Business Secondary Majors and Minors
2014 Code
2015 Co-majors for students admitted into their
degree before 2015
(in teach out mode from 2015)
INFORMATION AND BUSINESS SYSTEMS COMAJOR
INF10006 Information Systems Fundamentals
2015 Secondary Majors
INFORMATION AND BUSINESS SYSTEMS COMAJOR
no longer offered
LAI100
CIS13
INF10006
LAI240
CIS200
INF20001
CIS210/LAI210
CIS211
INF20004
INF20001 Electronic Communications and
Applications
INF20004 Database Concepts and Modelling
LAI230
CIS23
INF20006
INF20006 Management Support Systems
CIS290
INF20002
INF20002 Business Analysis and Modelling
BLW300
LAW30006
LAW30006 Cyberlaw
CIS31/LAI300
CIS310
INF30009
INF30009 Professional Reading and Writing in
Information Systems Strategy
CIS36/LAS310
CIS360
INF30019
INF30019 Information Systems Project
Management
MARKETING CO-MAJOR
MARKETING SECONDARY MAJOR
MKT10007 Fundamentals of Marketing
MKT10007 Fundamentals of Marketing
LBM100
MAR110
MKT10007
No 2014 equivalent unit
MKT20019 Marketing Research
MAR230
MKT20021
MKT20021 Integrated Marketing Communication
MAR210
MKT20025
MKT20025 Consumer Behaviour
MKT20021 Integrated Marketing
Communication
MKT20025 Consumer Behaviour
MAR370
MKT30015
MKT30015 Marketing and Communication
Information and Decision Making
MKT30015 Marketing and Communication
Information and Decision Making
No 2014 equivalent unit
MKT30016 Marketing Strategy and Planning
No 2014 equivalent unit
MKT30017 Branding, Innovation and Design
Choose one of the following:
(Students who have completed MKT10007 as a
core unit complete both units below)
No 2014 equivalent unit
MKT20023 Marketing Channel Design and
Integration
MKT20024 Product and Service Innovation
Management
MAR30
MAR270
MKT20024
MAR301
MAR260
MKT20012
MKT20024 Product and Service Innovation
Management
MKT20012 Services Marketing
MAR220
MAR331
MKT30013
MKT30013 Strategic Marketing Planning Project
Unit not in 2015 structure
LSQ201
MAR29
STA20005
STA20005 Survey Research Methods
Unit not in 2015 structure
Prepared by: Education and Quality Services unit
Updated: 30/01/2015 v1.3
Unit not in 2015 structure
5
Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Secondary Majors (Co-majors) - Continued
Equivalent units
OTHER
MAN11/
LTE100/
MGT10001
Pre
2014
Bachelor of Business Secondary Majors and Minors
2014 Code
IBA111
IBA111
TOU110
TOU10001
2015 Co-majors for students admitted into their
degree before 2015
(in teach out mode from 2015)
TOURISM MANAGEMENT CO-MAJOR
TOU10001 Introduction to Tourism
2015 Secondary Majors
TOURISM MANAGEMENT SECONDARY
MAJOR
IBA111 Management Concepts (Introduction
to Management)
TOU10001 Introduction to Tourism
TOU20008 Contemporary Issues in Tourism
TOU24
TOU20006
TOU20006 Tourist Destination Management
TOU20006 Tourist Destination Management
TOU20003 Special Interest Tourism
TOU26
TOU20004
TOU20004 Tourism Enterprise Development
TOU20004 Tourism Enterprise Development
TOU30004 Tourism Planning and Resource
Management
Choose one of the following:
TOU30002 Global Tourism Futures
TOU30003 Tourism Communications
TOU25
TOU250
TOU20005
TOU210
TOU20001
TOU31
TOU332
TOU30001
LBM100
MAR110
MKT10007
MKT10007 Fundamentals of Marketing
MTM304
MTM304 (Curtin) Event Management
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TOU20005 Tourism Services and Distribution
Management
TOU20008 Contemporary Issues in Tourism
OR
TOU20001 Regional Issues in Tourism (Pacific
Rim) (no longer offered after 2014)
TOU30004 Tourism Planning and Resource
Management
OR
TOU30001 Sustainable Practice in Tourism Project
(no longer offered after 2014)
6
Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Bachelor of Business Minors
Equivalent units
OTHER
Pre
2014
Bachelor of Business Secondary Majors and Minors
2014 Code
2015 Minors for students admitted into their
degree before 2015
(in teach out mode from 2015)
INFORMATION SYSTEMS MINOR
INFORMATION SYSTEMS MINOR
no longer offered
STA15
STA102
STA10003
STA10003 Foundations of Statistics
LAI240
CIS200
INF20001
LAI260
CIS24
ICT20008
INF20001 Electronic Communications and
Applications
ICT20008 Human-Computer Interaction
CPT310
CPT310
CPT310 Professional Computing Practice (RMIT)
2015 Minors
BUSINESS ANALYSIS MINOR
BUSINESS ANALYSIS MINOR
no longer offered
ACF110
ACC10007
LAI100
CIS13
INF10006
ACC10007 Financial Information for Decision
Making
INF10006 Information Systems Fundamentals
CIS210/
LAI210
CIS211
INF20004
INF20004 Database Concepts and Modelling
CIS290
INF20002
INF20002 Business Analysis and Modelling
FINANCE MINOR
FINANCE MINOR
FIN10002 Financial Statistics
ECO12
ECO101
ECO10003
ECO10003 Macroeconomics
ECO10003 Macroeconomics*
FIN208
FIN20014
FIN20014 Financial Management
FIN20014 Financial Management
Choose one of the following:
FIN20003
FNP11 Personal Wealth Management
FIN30014 Financial Risk Management
FIN30013 International Trade and Finance
FIN30016 Management of Investment
Portfolios
LAW30002 Finance Law
ECO11
ECO100
ECO10002
ECO10002 Microeconomics
FIN204
FIN20012
FIN20012 Financial Markets
*Requires completion of pre-requisite unit
ECO10002 Microeconomics – Students must
complete as a core unit.
ECONOMICS MINOR
ECONOMICS MINOR
ECO11
ECO100
ECO10002
ECO10002 Microeconomics
ECO10002 Microeconomics
ECO12
ECO101
ECO10003
ECO10003 Macroeconomics
ECO10003 Macroeconomics
Choose any two of the following:
(Students who have completed ECO10002 as a
core unit, choose three of the following)
FIN20012 Financial Markets
FIN20013 Monetary Policy and Risk
Management
FIN30013 International Trade and Finance
ECO21
ECO20003
ECO20003 Managerial Economics and Strategy
ECO22
ECO20001
ECO20001 Environmental Economics
ECO20003 Managerial Economics and
Strategy
ECO20001 Environmental Economics
ECO30001 Economic Development Project
ECO30002 Economic Policy in Society
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Updated: 30/01/2015 v1.3
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Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Minors - Continued
Equivalent units
Bachelor of Business Secondary Majors and Minors
LAI100
CIS13
INF10006
LAI240
CIS200
INF20001
CIS210/
LAI210
LAI230
CIS211
INF20004
2015 Minors for students admitted into
their degree before 2015
(in teach out mode from 2015)
INFORMATION AND BUSINESS SYSTEMS
MINOR
INF10006 Information Systems
Fundamentals
INF20001 Electronic Communications and
Applications
INF20004 Database Concepts and Modelling
CIS23
INF20006
INF20006 Management Support Systems
MAR370
MKT30015
MARKETING MINOR
MARKETING MINOR
MAR110
MKT10007
MKT10007 Fundamentals of Marketing
MAR210
MKT20025
MKT20025 Consumer Behaviour
MKT10007 Fundamentals of
Marketing^
MKT20025 Consumer Behaviour
MAR230
MKT20021
MKT20021 Integrated Marketing
Communication
MAR270
MKT20024
MKT20024 Product and Service Innovation
Management
OTHER
LBM100
MAR30
Pre 2014
2014 Code
TOURISM MANAGEMENT MINOR
TOU10001 Introduction to Tourism
TOU10001
TOU10001 Introduction to Tourism
TOU26
TOU20004
TOU20004 Tourism Enterprise Development
TOU24
TOU20006
TOU20006 Tourist Destination Management
TOU20001
INFORMATION AND BUSINESS
SYSTEMS MINOR
no longer offered
MKT20021 Integrated Marketing
Communication
MKT30016 Marketing Strategy and
Planning
^Students who have completed
MKT10007 as a core unit, choose one of
the following:
- MKT20024 Product and Service
Innovation Management
- MKT30015 Marketing and
Communication Information and
Decision Making
TOURISM MANAGEMENT MINOR
TOU110
TOU210
2015 Minors
TOU20008 Contemporary Issues in Tourism
OR
TOU20001 Regional Issues in Tourism
(Pacific Rim) (no longer offered after 2014)
TOU20006 Tourist Destination
Management
TOU20008 Contemporary Issues in
Tourism
TOU30002 Global Tourism Futures
NED11
DIG251
INTERNET DESIGN MINOR
(ALL NON-SWINBURNE UNITS)
DIG251 Internet Design - Introduction
NED35
DIG252
DIG252 Internet Interactivity Design
DIG252 Internet Interactivity Design
NED24
DIG351
NED36
DIG352
DIG351 Internet Dynamic Environment
Design
DIG352 Internet Delivery Design
DIG351 Internet Dynamic Environment
Design
DIG352 Internet Delivery Design
Prepared by: Education and Quality Services unit
Updated: 30/01/2015 v1.3
INTERNET DESIGN MINOR
(ALL NON-SWINBURNE UNITS)
DIG251 Internet Design - Introduction
8
Faculty of Business and Law
BBus Advertising Major
OUA Transition Information 2014 – 2015
Bachelor of Business
Equivalent units
Bachelor of Business Secondary Majors and Minors
OTHER
Pre 2014
2014 Code
OTHER
Pre 2014
2014 Code
2015 Minors for students admitted into
their degree before 2015
(in teach out mode from 2015)
HUMAN RESOURCE MANAGEMENT MINOR
(ALL NON-SWINBURNE UNITS)
EHR101 Employment Relations
EHR202 Human Resource Management
Principles
EHR301 Applied Strategic Organisational
Change
PLUS One of the following two units
2015 Minors
PLUS two of the following four units
HUMAN RESOURCE MANAGEMENT
MINOR (ALL NON-SWINBURNE UNITS)
EHR101 Employment Relations
EHR202 Human Resource Management
Principles
EHR301 Applied Strategic
Organisational Change
PLUS One of the following two units
EHR201 Management Employee
Relations
IBA304 Inter-Cultural Management
PUBLIC RELATIONS MINOR
(NO SWINBURNE UNITS)
COM12 Business Communication
CMM127 Introduction to Public
Relations
PLUS two of the following four units
CMM220
CMM220 Media Relations
CMM220 Media Relations
CMM26
COM21
COM33
CMM26 Media Law
COM21 Management Communication
COM33 Media Buying and Planning
CMM26 Media Law
COM21 Management Communication
COM33 Media Buying and Planning
EHR101
EHR202
EHR301
EHR201
EHR201 Management Employee Relations
IBA304
COM12
IBA304 Inter-Cultural Management
PUBLIC RELATIONS MINOR
(ALL NON-SWINBURNE UNITS)
COM12 Business Communication
CMM127
CMM127 Introduction to Public Relations
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9