Conference
Report
UNWTO Conference on Sustainable Tourism Development
Hyderabad, India
11 April 2013
1
REPORT
OF THE UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Hyderabad, India
12 April 2013
Contents
Page
1. CONFERENCE PROGRAMME
2. PRESENTATIONS
Opening Session
4
ƒ Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra
Pradesh
ƒ Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association
(PATA)
ƒ Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO
ƒ Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh
x Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),
Government of India
6
12
13
26
34
Keynote Session
A Global Review on Sustainable Tourism Development with Particular Reference to the
UNWTO Indicators for Sustainable Tourism Development
Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management,
ICRETH, Leeds Metropolitan University UK
39
From Quantity to Quality – A Regional Overview of Sustainable Practices
By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning
54
Tourism Sustainability Criteria for India – A Case Study
By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India
96
Sustainable Criteria for Tourism - Country Perspective
ƒ Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board
ƒ Kinley Wangdi, Officiating Director, Corporate Performance Department
Tourism Council of Bhutan
ƒ Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia
ƒ Ms. Yang Wenting, China National Tourism Administration
x Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of
Information, Culture and Tourism, Lao People´s Democratic Republic
World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitán Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 – omt@unwto.org / unwto.org
2
131
147
154
165
175
2
x
x
x
x
x
Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia
Hla Myint, Deputy Director, Ministry of Hotels and Tourism, Myanmar (*presentation not
delivered on conference day)
Malraj B. Kiriella, Director, Research & International Relations and
Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority
Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism
Administration, Thailand
182
190
204
214
Sustainable Criteria for Tourism - Industry and Media Perspective
ƒ
ƒ
ƒ
ƒ
ƒ
Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum)
Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA)
Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire
Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India
Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels
222
235
246
248
267
Closing Session
ƒ
ƒ
Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant
Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and
Services, UNWTO
285
287
NB: Any presentations which are included in the programme but not included in this page of contents or in the
report did not involve written or Powerpoint presentations and were presented only verbally on the day of the
conference.
World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitán Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 – omt@unwto.org / unwto.org
3
3
UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Hyderabad, India
12 April 2013
Programme
12 April 2013 (Friday)
Venue: Ball Room, Lobby Level, Hotel Park Hyatt
UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
09:00 – 10:00
Opening session
Opening Ceremony for the 25th JOINT MEETING OF THE UNWTO COMMISSION FOR EAST ASIA THE PACIFIC
&THE UNWTO COMMISSION FOR SOUTH ASIA and THE UNWTO CONFERENCE ON SUSTAINABLE TOURISM
DEVELOPMENT
ƒ Presentation of bouquets to Dignitaries on the Dais
ƒ Lighting of Inaugural Lamp
ƒ Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra
Pradesh
ƒ Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association (PATA)
ƒ Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO
ƒ Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh
ƒ Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),
Government of India
ƒ Vote of Thanks by Mr. Parvez Dewan, Secretary, Ministry of Tourism, Government of India
10:00 – 10:30
Tea & Coffee Break
10:30 – 12:30
Keynote Session
Moderated by Ms. Anita Mendiratta, CNN TASK
A Global Review on Sustainable Tourism Development with Particular Reference to the
UNWTO Indicators for Sustainable Tourism Development
Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management, ICRETH,
Leeds Metropolitan University UK
From Quantity to Quality – A Regional Overview of Sustainable Practices
By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning
Tourism Sustainability Criteria for India – A Case Study
By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India
Q&A
12:30 – 14:00
Lunch hosted by Government of India (Foyer Area, Hotel Park Hyatt)
World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitán Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 – omt@unwto.org / unwto.org
4
4
14:00 – 15:40
Sustainable Criteria for Tourism - Country Perspective
Moderated by Mr. Xu Jing
Director, Regional Programme for Asia and the Pacific, UNWTO
PANELISTS:
ƒ Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board
ƒ Kinley Wangdi, Officiating Director, Corporate Performance Department
Tourism Council of Bhutan
ƒ Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia
ƒ Ms. Yang Wenting, China National Tourism Administration
ƒ Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of
Information, Culture and Tourism, Lao People´s Democratic Republic
ƒ Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia
ƒ Malraj B. Kiriella, Director, Research & International Relations and
Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority
ƒ Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism
Administration, Thailand
15:40 – 16:00
Tea & Coffee Break
16:00 – 17:00
Sustainable Criteria for Tourism - Industry and Media Perspective
Moderated by Mr. Madan Bezbaruah, Honorary Representative of UNWTO, Former Secretary,
Ministry of Tourism, India
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
Martin Craigs, CEO of Pacific Asia Travel Association (PATA)
Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum)
Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA)
Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire
Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India
Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels
17:00 – 17:30
Closing Session
ƒ Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant
ƒ Closing Remarks by Mr. Parvez Dewan, Secretary of Tourism, Ministry of Tourism, Government
of India
ƒ Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and Services,
UNWTO
18:00
Leave Park Hyatt by shuttle bus for Dinner.
19:00
Sound and Light Show & Dinner hosted by Ministry of Tourism, Government of
(Venue: Golconda Fort)
India
World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitán Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 – omt@unwto.org / unwto.org
5
5
TOURISM, ARCHAEOLOGY & MUSEUMS
DEPARTMENT
TALKING POINTS FOR WELCOME ADDRESS BY
Sri Vatti Vasant Kumar
Minister for Tourism & Culture, Archaeology & Museums, Archives
& Youth Services & Sports, NCC
25th JOINT MEETING OF THE UNWTO COMMISSION FOR THE
EAST ASIA & THE PACIFIC AND THE UNWTO COMMISSION
FOR SOUTH ASIA AND
UNWTO HIGH-LEVEL REGIONAL CONFERENCE ON
SUSTAINABLE TOURISM
HYDERABAD, INDIA
12-14 APRIL 2013
6
Salutations as per dignitaries present and Protocol
x It is a great honour and pleasure for me to welcome you all to
the
o 25th JOINT MEETING OF THE UNWTO COMMISSION
FOR THE EAST ASIA & THE PACIFIC AND
O THE UNWTO COMMISSION FOR SOUTH ASIA AND
O THE UNWTO HIGH-LEVEL REGIONAL CONFERENCE
ON SUSTAINABLE TOURISM
being held in this great city of Hyderabad. On behalf of the
people of Andhra Pradesh and India, and personally, I extend a
warm welcome to all of you.
x I extend a warm welcome to Mr. Taleb Rifai, the Secretary
General
of
UNWTO
and
his
team,
and other tourism luminaries for joining us here in Hyderabad
as their presence adds great value and significance to this High
Level Conference.
x I deem it a privilege to welcome the Hon’ble Chief Minister of
Andhra Pradesh Mr.Kiran Kumar Reddy who is the force behind
the Tourism department of Andhra Pradesh in successfully
hosting this prestigious event
x I also extend a warm welcome to Their Excellencies the
Ministers of Tourism from India and abroad who have taken the
time to be here for this conference, further underscoring the
importance of this meeting of minds.
Page No. 2
7
x I am gratified to note the presence of many of my cabinet
colleagues, Members of Parliament, MLAs, MLCs and Members
of Board and welcome all of them.
x I extend a special welcome to Dr.K Chiranjeevi, Honourable
Minister
of
State
for
Tourism
(Independent
Charge),
Government of India and his Incredible India Team who worked
tirelessly to make this event happening.
x On behalf of Government of Andhra Pradesh, let me also
express our sincere thanks to the Ministry of Tourism,
Government of India and to the United Nations World Tourism
Organisation (UNWTO) for choosing Hyderabad as the host for
this important event of Joint Meetings of UNWTO and the High
Level Conference on Sustainable Tourism.
x I hope you had a comfortable journey and your experience in
Hyderabad has been comfortable so far.
x Andhra Pradesh is co-hosting this conference in the backdrop
of significant achievements and awards received in the recent
past from various National and International bodies.
x Only last month, Andhra Pradesh has been presented with
National Tourism award as the Best State in overall tourism
development, and last year the City of Hyderabad was declared
as the best Heritage City. This demonstrates our commitment
Page No. 3
8
for sustainable tourism development for the benefit of our
communities who constitute the tourism experience.
x I am very encouraged to see so many tourism professionals
and stakeholders like Scholars, Secretaries, Ministers, and
Industry representatives, educational institutes, NGO’s, and
officials of UNWTO descending in Hyderabad to attend this
significant and important conference on Sustainable Tourism.
Your presence makes us proud and responsible and we have
great pleasure in hosting you in this heritage city of Hyderabad.
x I hope the discussions and deliberations of this conference in
modern hall of Park Hyatt Hotel and Heritage Palace of Taj
Falaknuma will have a valuable impact and provide new
impetus to the development and promotion of Tourism in a
sustainable way not only in the State and Country but also in
the rest of the countries.
x Ladies and gentlemen,
It is said that, “the past holds the key to the future”, therefore
we all have a great responsibility to preserve our past for
securing our future.
x Responsible and sustainable tourism is all about diversity;
natural and cultural – a celebration of what makes us
different: not identical!
x A responsible approach to tourism and local economic
development makes better places for people to live, and for
people to visit.
Page No. 4
9
x I hope this High Level Sustainable Tourism Conference and the
Joint Meetings of UNWTO will provide the opportunity to share
experiences and to learn from others in our quest to make
Tourism more sustainable and responsible.
x I am confident that the exchange of information, ideas and
experiences will further enhance the understanding of the
issues and challenges that are faced by policy makers and
practitioners of Tourism to channel the growth of tourism for it to
have the minimum negative impact and higher economic
realisation for the communities who form part of the Tourism
experience.
x Ladies and Gentlemen, as you are aware, India is known for its
long tradition and ethos.
x ATHITI DEVO BHAVA is what we were taught from school
days. Athiti means Guest and Deva means God, therefore for
us, all the guests are Gods, and we provide you the best of
courtesies and hospitalities fit for a God.
x To make you experience a bit of our hospitality and culture, the
Incredible India team has lined up few cultural evenings at
various important tourist spots like Shilparamam, Golkonda fort
and Ramoji Film City.
x I invite each one of you to participate in these cultural evenings
and honour us.
Page No. 5
10
x The Technical tour to Nagarjunasagar will give you an
opportunity to experience the quaintness of antiquity with the
trappings of modernity and you will see how we managed to
preserve and recreate the ancient Buddhist sites on the banks
of the World largest Masonary Dam
x I wish you all a pleasant and comfortable stay here in
Hyderabad, and that you take back cherished memories and I
sincerely hope that Hyderabad will have the opportunity to
welcome you back again soon with your families and friends.
x Ladies and Gentlemen,
I close my welcome remarks by quoting the great Martin Luther
King, Jr who said “Our lives begin to end the day we become
silent about things that matter”.
Thank you for your attention.
******
Page No. 6
11
UNWTO Conference on Sustainable Tourism Development
Congratulatory Remarks by Mr Martin J Craigs, PATA CEO
Friday, April 12, 2013
Hotel Park Hyatt, Hyderabad, India
Your Excellencies, Distinguished Guests, Ladies and Gentlemen
It is a pleasure and privilege to be here to support my good friend Taleb Rifai and his fine organization
UNWTO. Today is an auspicious occasion of the Opening Ceremony of the 25th Joint Meeting of the
UNWTO Commission for East Asia the Pacific & The UNWTO Commission for South Asia.
In 2012, there were over one billion annual International Visitor Arrivals (IVA) globally. By 2050 IATA
estimates that there will be over 1.6 billion air travelers alone. The next generation of travel and tourism is
all about the Complete Visitor Economy as PATA prefers to call it. Today after 61 years’ of engagement,
PATA’s members comprise over 800 public and private members interests across Asia Pacific – from
Istanbul to Santiago. We have engagement with our members every week online and face to face via our
40+ chapters and through our offices in Bangkok, Beijing and Sydney.
PATA is delighted to support UNWTO as an unwavering promoter of sustainable tourism development. I
would like to express my admiration for the United Nation of World Tourism Organization achievements
and ambitions. Since its foundation the UNWTO has been championing tourism as a way of generating
development opportunities for millions of people, many in emerging economies. The UNWTO is
committed to providing its Members with the tools and know-how they need to develop their tourism
sectors in a competitive and sustainable manner. Today, we have a great number of distinguished
delegates converging on the city of Hyderabad to affirm their commitment to a common goal -Sustainable Tourism Development.
PATA will support the UNWTO where it can and help it stay true to its mission and vision on Sustainable
Tourism Development. We have a full-time Sustainable Tourism Specialist and a Library at PATA Head
Office in Bangkok. Over the last 40 years or so, PATA specialists (all of them volunteers) have also
produced a number of Taskforce and Best Practices reports.
I would like to finish by personally commending, on behalf of PATA, the United Nations World Tourism
Organization, for its efforts in organizing this event. I would like to thank them for their gracious hospitality
and giving me the chance to visit Hyderabad and be a witness to your historic city.
Again, congratulations to the United Nation of World Tourism Organization. May this meeting be a
precedent for many more great successes in the future.
Thank you.
12
25th Joint Meeting of the UNWTO Commission for East Asia
and the Pacific and the UNWTO Commission for South Asia
andUNWTO Conference on Sustainable Tourism Development
Hyderabad, India, 12 April 2013
OPENING ADDRESS BY TALEB RIFAI, SECRETARY-GENERAL
WORLD TOURISM ORGANIZATION (UNWTO)
H.E. Mr. Chief Minister of Andhra Pradesh
H.E. Dr. Chiranjeevi, Minister of State for Tourism
H.E. Dr. Thong Khon, Minister of Tourism of Cambodia,
My good friend Martin Craigs, CEO of PATA
Distinguished Guests, Ladies and Gentlemen,
x It is my pleasure to welcome you all to UNWTO’s 25th CAP-CSA
Joint meeting and to the UNWTO Conference on Sustainable
Tourism Development.
x This is not my first visit to India, but it is the first time I have the
privilege of visiting this wonderful city of Hyderabad, the home city of
theHonorable Minister of Tourism of India.
x As known to all, Hyderabad has become synonymous with
information technologies. Yet, in the eyes of people around the
world, Hyderabad is better known as the City of Smiles.
13
x Thank you Minister, for the opportunity of being here to experience
the richness of the Indian culture in your home city.
x I also take this opportunity to express my gratitude to the
Government of India for its warm reception and for all the excellent
preparations that have been made for the organization of our
meetings.
x In the same vein, I would like to extend my special appreciation toall
participants and speakers for having taken time out of their hectic
schedules to join us here today.
International Tourism Trends
x My remarks this morning will center mainly on the issues we will be
discussing
during
the
Conference
on
Sustainable
Tourism
Development; yet before I do so, allow me to share with you a brief
overview of the latest world tourism trends.
x I am happy to announce that international tourism made history in
2012. The number of tourists who travelled around the world
crossed the one billionth threshold for the first time to register 1,035
million.
x International tourist arrivals grew by 4% during 2012 against all odds
- especially considering the on-going challenging economic and geopolitical conditions.
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14
x Asia, one of the most dynamic world tourism regions, led this growth
with a +7% rise and a total of 233 million international tourists almost one-fourth of the world’s total.
x I am equally happy to underline the fact that, despite the on-going
economic challenges, global tourism growth is expected to keep
growing in 2013 albeit at a slightly slower pace (+3% to +4%).
x Asia is expected to outperform the world average and grow by
between 5% and 6%.
x This means that, at this critical juncture in the world’s ailing
economy, tourism will continue to play a crucial role in creating jobs
(1 in 11 jobsworldwide), contributing to global GDP (9%including
indirect and induced contributions) and to exports (30% of service
exports), and ultimately, to poverty alleviation and development.
Sustainable Tourism Development
Dear Friends,
x If the role of our sector in the world economy is so vital –which it isas
the above figures show –then it is incumbent on us to keep its solid
growth while ensuring we do so within sustainability principles. This
is what we are here to debate this morning.
x As we all know, sustainable development is not a new subject.
x It was introduced by the World Commission on Environment and
Development (the Brundtland Commission) in 1987. Since then, a
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15
lot has been done to make people aware of the importance of
sustainable development and to promote it at the international,
regional, national and local levels.
x That is true also for the tourism sector where the sustainability
agenda has advanced strongly, although often not as much as we
would like to.
x The aim of this conference is thus two-fold: to revisit the progress
made so far in terms of sustainable tourism development, in
particular the work of UNWTO in this process, and to discuss, with
the contribution of all, the way forward.
Dear Friends,
x Inthe 1950s,travelling was the sole prerogative of a privileged and
selected few. From 25 million tourists that crossed international
borders that year, this figure grew steadily for the past 6 decades till
it hit the record number of over 1 billion in 2012.
x This phenomenal growth has converted tourism into one of the
fastest growing economic sectors in the world.
x However, in the midst of the growth boom, warning bells started
ringing about the continued deterioration of the environment and the
impact of tourism on the natural and cultural heritage of our planet.
x Indeed, it was not until the early nineties, and particularly since the
first Earth Summit in Rio, that the concept of sustainable tourism
developed. Agenda 21 was one of its main outcomes as a project
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16
meant to stimulate action from all segments of society in the 21st
century. Travel and tourism was one of the only industries identified
in Agenda 21 as having the potential to make a positive contribution
to a healthier planet.
x The principles established in Rio served as the basis for the
progressive
development
of
UNWTO's
sustainable
tourism
programme, which in 1995 defined sustainable tourism as "one that
meets the needs of present tourists and of the host regions while
protecting and promoting opportunities for the future. It is conceived
as a way to manage all the resources so that they can meet the
economic, social and aesthetic, while respecting the cultural
integrity, essential ecological processes, biological diversity and life
support systems”.
Dear Friends
x The tourism sector has an obligation and an interest in leading the
sustainable development agenda and UNWTO has been over the
last decades working to secure that sustainability is a priority in
tourism development.
x Over the years, we teamed up with sister Organizations like the UN
Environment Programme (UNEP) to debate sustainability in
international foraand develop substantive research that supports
and guides tourism destinations and companies in implementing
sustainable policies and business practices.
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17
x A central element to this work was the development,since the early
1990s,of indicators for monitoring the impact of tourism in
destinations
and
definenecessary
preventive
and
corrective
measures. Based on the sustainable tourism indicators, UNWTO
has supported the establishment of several sustainable tourism
observatories.
Sustainable Tourism – Elimination of Poverty (ST-EP)
x Another key area of global concern,in which UNWTO has been
instrumental within the cause of sustainable tourism development, is
that of poverty alleviation.
x If our sustainability activities during the 90s focused mainly on
environmental corrective and preventive measures, our attention
during
the
next
decade
centered
on
sustainable
tourism
development and its relationship to poverty alleviation.
x Poverty alleviation became one of UNWTO’spriorities much in line
with the establishment of the United Nations’ eight Millennium
Development Goals in the year 2000.
x We made that strong commitment because of our firm belief that
tourism is one of the most viable and sustainable economic
development options to helps taking out of poverty the 2 billion
people stillliving on less than 1 dollar a day.
x In line with our staunch support of UN’s topmost agenda,
UNWTOlaunched the Sustainable Tourism – Eliminating Poverty
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18
(ST-EP) initiative during the World Summit on Sustainable
Development held in Johannesburg in 2002.
x Since then, the ST-EP initiative has become one of UNWTO’s most
effective mechanisms to reduce poverty through the development
and promotion of sustainable tourism.
x ST-EP contributes to the reduction of poverty by focusing on
awareness-raising and capacity-building of poor local communities.
Main activities are centred on facilitating the involvement of local
people in tourism development, especially around natural and
cultural heritage sites.
x To date, over 100 ST-EP projects have been implemented in 36
countries including Bhutan, Cambodia, China, Laos, Nepal, Timor
Leste and Vietnam.. We have established business linkages
between producers and tourism enterprises, provided business and
financial services to small, medium and community-based tourism
companies, and trained local guides and employees with the
knowledge needed to carry out their tasks and fully integrate the
tourism value chain.
The Way Forward
Dear Friends,
x As we approach the deadline for the achievement of the Millennium
Development Goals in 2015, we look back with satisfaction on how
far we’ve come.
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19
x Our sector has demonstrated that it has the capacity to play a
significant role in the achievement of the Millennium Development
Goals, particularly MDG 1 – eradication of poverty, MDG 3 – gender
equality, MDG 7 – environmental sustainability and MDG 8 – global
partnerships for development.
x Tourism has furthermore consolidated its position in the world
economy as one of the top job creators, a lead export sector
especially in developing countries, and a driver of economic growth
and socio-economic development.
x This was made clear when world leaders meeting at Rio de Janeiro
last year for the decadal Conference on Sustainable Development–
Rio+20 – recognized that “tourism can make a significant
contribution to the three dimensions of sustainable development,
has close linkages to other sectors, and can create decent jobs and
generate trade opportunities”.
x The inclusion of tourism in the Outcome Document of a UN
Conference on Sustainable Development for the first time was the
culmination of year-long efforts by the Member States and UNWTO.
x This was not possible in the two previous UN Conferences (the
Earth Summit in Rio, twenty years ago, and the Johannesburg
Summit in 2002) and is thus further proof of tourism’s growing
relevance and responsibility in contributing to a fairer, more
sustainable and inclusive development model.
8
20
x In fact, this build upon another important breakthrough achieved in
2011; the identification by the UN of tourism as one of the ten
sectors that can lead the transformation to a Green Economy.
x Increased investment in sustainable tourism can boost the sector’s
contribution to economic growth, development and particularly job
creation, while at the same time addressing major environmental
challenges, according to the UN Green Economy Report.
Dear Friends,
x These are indeed important milestones; yetthere is still a long way to
go; particularly to ensure that the positioning of tourism clearly in the
sustainable
development
agenda
is
supported
by
the
implementation of corresponding public policies and business
practices.
x From our side and to reach our objectives, UNWTO shall continue to
invest in research, the identification and sharing of case studies and
the advocacy at the highest level of the need to fully integrate
sustainability at the heart of the tourism agenda.
x Furthermore, and in recognition of the global and interdependent
nature of the challenges facing sustainabledevelopment, we will
strengthen our engagements and partnerships with UN sister
agencies and other international and regional organizations and
mobilize public-private partnerships that advance sustainability goals
and the achievement of the MDGs. I would like to cite fourexamples
of these strategic partnerships to illustrate my point.
9
21
1. The Global Partnership for Sustainable Tourism (GPST), of
whichUNWTO is a permanent member aims to foster
partnerships for advancing sustainable tourism principles.
The initiative, resulting from the International Task Force on
Sustainable Tourism Development, aims at mainstreaming
sustainability into all aspects of tourism policy, development
and operations, as well as disseminating and replicating
successful
initiatives
from
all
around
the
world.
The
Partnership aims at identifying and disseminating successful
initiatives from all around the world and replicating them.
2. The Global Sustainable Tourism Council (GSTC) of which
UNWTO is a founding partner and a permanent member.
The Council was established in 2010, as a body aimed at the
dissemination and application of the Global Sustainable
Tourism Criteria to the industry as well as to destinations.
3. The
HES
project,
a
UNWTO-initiated
projectin
close
partnership with UNEP which provides an innovative mitigation
and investment software – available online – for the
accommodation sector to better understand their energy
consumption, improve energy management and cut costs,
thus moving towards a greener economy
4. The Steering Committee on Tourism for Development
(SCTD): In 2010, UNWTO led the initiative to establish the
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22
Steering Committee on Tourism for Development (SCTD).
Constituted by UNWTO plus other eight UN organizations and
programmes(ILO; ITC; UNCTAD; UNDP; UNEP; UNESCO;
UNIDO and WTO),the Committee is aimed at promoting
sustainable tourism for job creation and poverty eradication. Its
works to support developing countries (especially the poorest
and
most
disadvantaged)
by
offering
them
technical
assistance in the area of tourism for sustainable development
while raising international awareness of tourism as an
instrument for sustainable development as well as increased
support for poverty reduction strategies.
The Committee has a key role to play in the future agenda of
sustainable tourism development has it has been mandated
within the Implementation Matrix of Rio+20 to coordinate the
contribution
of
tourism
to
the
objectives
set
in
this
implementation plan.
Conclusion
Dear Friends,
x UNWTO does not have all the answers, and this is one of the
reasons for organizing this conference.
x We need more ideas, suggestions and recommendations to prepare
for the challenges that lie ahead. It is thus heartening to have with
us
here this
morning
a cross-section
of
tourism
industry
11
23
professionals, senior officials of national tourism administrations,
experts on sustainability and academia.
x One other task for us today is to look into UNWTO’s Indicators for
Sustainable Tourism Development and the recently formulated
Global Sustainable Tourism Criteria (GSTC) as these two
international benchmarking documents, will equip national tourism
administrations and tourism destinations with effective strategic tools
in their pursuit of sustainability in the tourism sector.
x We are also going to hear from some of our member countries on
their experiences in applying sustainability principles to the
development and management of their tourism destinations. It will
surely be enlightening to hear about what worked and what did not
as well as the challenges they faced in their attempts to produce
tangible results.
Ladies and Gentlemen, dear friends,
x Tomorrow, as you can see from the overall programme, will be
devoted to the 25th Joint meeting of our two commissions for Asia
and the Pacific.
x We shall discuss a range of issues related to the work of our
Organization as well as world and regional tourism trends. But I
particularly invite you to join our discussions on UNWTO’s global
activities in the light of our industry’s on-going challenges including
topics such as travel facilitation, taxation, sustainability and air
connectivity.
12
24
x I would like to conclude my remarks by saying that we have done a
lot in trying to advance the goals of sustainability, but there is still
more to be done.
x Achieving sustainability is not a destination – it’s an ongoing journey.
So let us put our heads together to craft a better tomorrow for our
tourism sector with sustainability as our watchword.
Thank you.
13
25
TOURISM, ARCHAEOLOGY & MUSEUMS
DEPARTMENT
TALKING POINTS FOR
SHRI. N. KIRAN KUMAR REDDY,
HON’BLE CHIEF MINISTER
GOVERNMENT OF ANDHRA PRADESH
UNWTO CONFERENCE ON SUSTAINABLE
TOURISM & JOINT MEETINGS OF UNWTO
COMMISSIONS FOR SOUTH ASIA & EAST ASIA &
PACIFIC
12TH APRIL, 2013 AT HOTEL PARK HYATT
26
Distinguished Union Minister for Tourism, Dr.Chiranjeevi
Distinguished Minister for Tourism, GoAP, Mr. Vatti Vasanth Kumar
Honourable Ministers and Cabinet Colleagues
Honourable Members of Parliament present here
Honourable Members of Legislative Assembly and Council present
here
Your Worship Mayor Sri Mohammad Majid Hussain
Respected Mr. Taleb Rifai, Secretary General, UNWTO and his team
Mr. Parvez Dewan, Secretary, Tourism, Government of India and
his team
Smt Chandana Khan, Special Chief Secretary, Tourism, Govt of
Andhra Pradesh
Honourable Ministers from India and abroad
Secretaries and officials from India and abroad
Participants in this Joint Meeting of UNWTO and Sustainable
Tourism
And Media friends from India and abroad
x On behalf of the 80 Million people of the State of Andhra
Pradesh and personally, I extend a warm welcome to all of you.
I hope your arrival and stay in Hyderabad has been comfortable
so far.
x I am gratified to see so many tourism professionals descending
in Hyderabad to attend this important conference of UNWTO.
Page No. 2
27
Your presence makes us proud and we have great pleasure in
hosting you in this historic city of Hyderabad.
x Our relations with UNWTO go back to a decade where we
hosted a similar meeting in year 2004. Andhra Pradesh has also
benefited from the Technical missions and studies conducted by
UNWTO in the past.
x United Nations World Tourism Organization (UNWTO) has
identified Tourism as a sector with great potential to reduce
poverty and increase employment, particularly in the rural areas.
x Tourism is also identified as a sector that creates more number
of jobs per million of investment (78 jobs per million, as against
45 in Agriculture and 18 in industry)
x Therefore, Tourism as a sector is un-disputably the fore-runner
in providing employment and securing accelerated economic
development the world. Tourism has been the backbone of
many economies such as Thailand, Singapore, Egypt etc.
x India often referred to as living civilisation has made its own
mark in the international tourism map. The Incredible India
campaign launched by the Ministry of Tourism has made a
remarkable increase in the foreign Tourism arrivals in the last
few years.
x I am happy to share with you that, Andhra Pradesh continues to
be the leading state in terms of Domestic Tourist arrivals.
Page No. 3
28
x 153 Million (18%) Domestic Tourists and 0.26 Million (4.12%)
international tourists visited Andhra Pradesh in year 2011
(Source India Tourism Statistics).
x The Government of Andhra Pradesh is committed to develop
tourism in the State as a prime growth engine to secure
economic development and equitable growth. We realise and
appreciate the fact that one of the major spin off of
development in the tourism sector is employment generation.
x Andhra Pradesh is well known for
o Hyderabad as a Heritage City
o Tirupati as the holiest Hindu Shrine
o Visakhapatnam for verdant beaches & Hills
o Beautiful Krishna & Godavari rivers
o Warangal, seat of Kakatiya Heritage
o Buddhist circuit across the state
o Exquisite crafts & art forms
o Mouth watering cuisine
o World Class Convention facilities
o AND lastly but not the least “Great Shopping experience”
x To nurture the tourism potential and spread its benefits among
all the sections of the society, Government of Andhra Pradesh
has put in place a Tourism Policy which aims to provide a
framework for tourism development and investments both by
public and private sector.
x We have prioritized the areas within the State which deserve
special attention as we believe that the effects of tourism
development should reach all sections of the Society.
Page No. 4
29
x I understand that the World Tourism Organization (UNWTO) is
the United Nations agency responsible for the promotion of
responsible, sustainable and universally accessible tourism.
x As the leading international organization in the field of tourism,
UNWTO promotes tourism as a driver of economic growth,
inclusive development and environmental sustainability and
offers leadership and support to the sector in advancing
knowledge and tourism policies worldwide.
x UNWTO is holding this Sustainable Tourism Conference at a
time, when world economies are focusing more on service
sector and in particular the Tourism.
x Government of Andhra Pradesh very much aware that
sustainability is all about balancing environmental, economic,
and socio-cultural aspects in developing the Tourism.
Our
development initiatives are guided by these three principles to
ensure that the spin-offs from tourism benefits all sections of
the Society.
This will ensure long term sustainability of the
resources that we depend on for tourism development.
x We have given special emphasis on community based Rural &
Community based Eco-Tourism in our policy. We realise that
tourism has immense potential to flourish and prosper not only
in urban, but also in rural areas.
x Promotional initiatives of Andhra Pradesh Tourism
Page No. 5
30
o The State has revived organizing of APTourism Roadshow
& Interaction Meets with Tourism Stakeholders of Travel
Trade at major cities within India and abroad.
o Andhra Pradesh Tourism has revived the annual calendar
of tourism festivals during 2012-13. These festivals provide
a platform for the local & national artists to showcase the
cultural diversity of our country to the local people &
visiting tourists. These festivals have attracted large no. of
people & helped in promoting the local destinations,
cultures & handicrafts
AWARDS OF RECOGNITIONS
I am happy to inform this august gathering that, the hard work
and sustained efforts of the State has been recognized by various
national & international organizations and Andhra Pradesh has
received several awards of appreciation for the development of
tourism in various sectors.
x Andhra Pradesh consistently maintained the trend of receiving
“National Tourism Awards” from the Ministry of Tourism,
Government of India.
x This year Andhra Pradesh has the distinction of receiving 7
National Tourism Awards in various categories, most important
to be – for Second time that Andhra Pradesh was awarded as
the “Best State” for comprehensive tourism development in the
country.
x I once again take pride and feel happy to inform you that
Hyderabad was awarded as the “Best Heritage City” by the
Ministry of Tourism, Government of India in the year 2010 – 11.
Page No. 6
31
x The efforts of Greater Hyderabad Municipal Corporation in
contribution for development and upkeep of the City of
Hyderabad was applauded by awarding as the Best Civic
Management organization in the Country during the current
year.
INTERNATIONAL MEDIA / ORGANIZATIONS APPRECIATIONS o Lonely Planet recognized Hyderabad as “Must Visit
Destination for 2013” (Hyderabad is the top Asian city,
ranking third overall).
o New York Times named Hyderabad as “Must Visit
destination for 2011”
o The Rajiv Gandhi International Airport of Hyderabad has
been adjudged as the 3rd Best Airport in the world by
Airport Service Quality by Council International (ACI) in
February 2012.
o Another crown was that Hyderabad Airport was declared
to be India's 3rd Best Airport, 2012 by airline customers at
the SKYTRAX World Airport Awards held in April 2012.
The above recognitions and accolades make us more responsible
and committed for the development of Tourism.
x I take this opportunity to convey my sincere thanks to the
Ministry of Tourism and in particular to Dr. K. Chiranjeevi, Union
Minister of State for Tourism for his keen interest in bringing this
important conference to Hyderabad.
x I also thank, Mr.Taleb Rifai, for having considered Hyderabad to
host this important event in UNWTO calendar.
Page No. 7
32
x I hope the discussion and deliberations of this conference will
have a valuable impact and provide new impetus to the
Development of Tourism not only in the State and Country but
also worldwide.
x I once again welcome all of you to the Heritage City of
Hyderabad, famous for the Nizami Culture, Heritage and world
famous Hyderabadi Birayani known world wide, which you are
going to relish here.
x With those few words – I hope you will enjoy your stay and go
back with fond memories of the State and look forward to
seeing you in near future with your families and friends.
JAI HIND…
******
Page No. 8
33
Shri N. Kiran Kumar Reddy, Hon’ble Chief Minister of Andhra
Pradesh,
Mr. Taleb Rifai, Secretary General, UNWTO,
My colleague, Shri Vatti Vasanth Kumar, Hon’ble Minister for
Tourism, Government of Andhra Pradesh,
Mr. Martin Craigs, CEO, PATA,
Mr. Parvez Dewan, Secretary Tourism, Government of India,
Excellencies,
Delegates
from
the
Member
countries
of
UNWTO
Joint
Commissions for East Asia and Pacific and South Asia,
Delegates from Indian Tourism Industry, State Governments,
Friends from media,
Ladies & Gentlemen,
It’s indeed a great honour for me to welcome you all to Andhra
Pradesh and be with some of the finest minds in global tourism.
I am grateful to UNWTO and particularly to Mr. Taleb Rifai,
Secretary General for giving us the opportunity to host the twin
events
–
UNWTO
Conference
on
Sustainable
Tourism
Development and 25th Joint Meeting of the Commissions for East
Asia and Pacific in this glorious city of Hyderabad.
Hyderabad with its glorious past has today evolved into a modern
hub with enormous business opportunities and latest convention
34
facilities. Over a period, this city has become one of the most
preferred MICE destinations.
The charm of Hyderabad lies in its cosmopolitan culture, unique
cuisine and heritage. As one walks down the streets of Hyderabad,
the history of the city comes alive. During your stay, I would like
you to explore the city and feel its soul.
It’s a matter of pride that we have gathered here for a period of
three days for discussing the issues, policies and strategies for
promoting tourism to Asia and the Pacific. The future of tourism
growth lies here. According to UNWTO, in the coming years, the
Asia and Pacific regions are going to witness higher growth than
other parts of the world.
The Asia and Pacific with its vast range of destinations and
products can achieve higher growth than the projected, if we
develop synergy and promote our products and destinations
jointly.
The
intra-regional
and
inter-regional
joint
tourism
promotions are going to be key for rapid growth of this crucial
economic sector.
The tourism industry with its established contributions towards
economic growth, employment generation and social integration,
will have to be made sustainable for drawing the benefits over a
longer period of time.
The sustainability of tourism has to be holistic. It should mean the
sustainability of culture, sustainability of natural resources,
sustainability of heritage, sustainability of community development,
upliftment and mainstreaming of disadvantaged groups.
35
In India, way back in 1950, Dr B R Ambedkar, the architect of the
Indian Constitution, had the vision to include the principle of
inclusiveness in our Constitution - paving the way for the
development of backward and disadvantaged communities and
gender equality.
India’s National Tourism Policy of 2002 underlines the importance
of sustainability and minimizing the carbon footprint. Our
guidelines for hotel classifications and approval encourage the
industry to adopt eco-friendly approach and practices, adopt local
architecture and use local material.
I am happy to inform you that India is amongst the first few in the
world to have finalized the Sustainable Criteria for Tourism
Development for Accommodation and Tour Operators sectors. The
effort is on and we are in the process of developing sustainable
tourism criteria for the other segments too.
We propose to implement the adoption of these criteria with the
active collaboration of industry by realigning our incentive
structure.
When I remember my childhood, I have a deep sense of sorrow
because what I enjoyed as a child is being denied to the present
generation. The effect of development has left some of our most
beautiful landscapes and habitats poorer. If we are sensitive
towards our future generations, let’s pledge today to strike a
balance between our developmental needs and those of future
generations.
36
For sustainable development, while it is important to create
platforms for building informed consensus; it is equally important to
communicate the importance of sustainability. The policy makers
should establish effective communication channels for sensitizing
the masses and taking the stakeholders along. The local selfgovernments, the local communities and the youth can be an
instrument and the force to take forward the agenda of
sustainability.
The
experience
of
responsible
tourism
development
in
Kumarakom in Kerala and endogenous projects in Karaikudi in
Tamil Nadu, Maredumilli in Andhra Pradesh, Choghan in Madhya
Pradesh and Hodka in Gujarat have demonstrated to the world the
positive effects of sustainable tourism development.
I would also like to mention the example of Ladakh Himalayan
homestays where every household contributes 10% of their
earnings from tourism into the village conservation fund. Over the
years, this fund has been used for waste management, restoration
of stupas, creation of grazing reserves etc.
I am a firm believer like all of you that tourism can foster tolerance
and peace in the world like nothing else. Tourism can be a very
powerful tool for promoting harmony and tolerance. I sincerely
hope that the Conference of today and the meeting of tomorrow
will become a turning point in our journey towards the future and
make it happier with the resolve of sustainable development.
I would like to recall what Mahatma Gandhi said, “Earth provides
enough to satisfy every man's need, but not every man's greed.”
37
With these words, I wish the two events successful deliberations
and declare them open.
Thank you for a patient hearing.
38
7/19/2013
Hyderabad, India, 12 April 2013
A Global Review on Sustainable
Tourism Development with
Particular Reference to the
UNWTO Indicators for Sustainable
Tourism Development
Dr Harold Goodwin
Professor of Responsible Tourism
Management
25th JOINT MEETING OF THE UNWTO
COMMISSION FOR EAST ASIA AND
THE PACIFIC AND THE UNWTO
COMMISSION FOR SOUTH ASIA
1
Competitiveness &
Sustainability
„ “making better places for people to
live in and better places for people
to visit.”
2002 Cape Town Declaration on
Responsible Tourism In Destinations
„ great places to live in are great
places to visit
2
39
1
7/19/2013
3
A long history
„ 1972 World Commission on
Environment & Development
„ 1980 World Conservation Strategy
„ 1987 Brundtland Report & Our Common
Future
„ 1992 Rio Environment & Development –
UN Commission on Sustainable
Development
„ 1995 Agenda 21 for the Travel &
Tourism Industry
www.icrtourism.org
4
40
2
7/19/2013
Agenda 21 for the Travel & Tourism
Industry 1995
Nine priority areas for action by government departments,
national tourism administrations and trade organisations are:
„ Process orientated
„ assessing capacity,
training, education,
and public
awareness, planning,
facilitating,
participation
„ assessing the
economic, social,
cultural, and
environmental
implications
„ measuring
progress
„ partnerships for
sustainable
development
5
development that “seeks to meet the needs and
aspirations of the present without compromising the
ability to meet those of the future.” Brundtland
Inter-generational equity:
How can we
achieve intragenerational equity
within the
constraints of a
finite world and
enable our children
to meet their
needs?
Intra-generational equity:
How can all of the
world’s population
achieve an
acceptable standard
of living now?
6
41
3
7/19/2013
Environment & Development
„ 1992 Earth
Summit
„ MDGs
„ 2002 World
Summit on
Sustainable
Development
„ 2012 Rio+20
SDGs
„ Green Growth
„ Green Economy
There is a tension between the conservation of our
environment and economic development
7
Global thinking local action
„ Most issues are
local – only
carbon pollution
has a global
impact
„ Travel to the
destination is
very significant
„ Destinations are
where most of the
impacts need to
be managed
„ The issues and
their salience
varies from one
destination to
another
8
42
4
7/19/2013
The UNWTO’s approach
requires that managers identify, the
specific issues which need to be
addressed in the particular
destination and the action which
needs to be taken. A long list of
issues is provided “designed as a
reference; managers are urged
to select and use the sections
most pertinent to their
destination(s).”
[5]
9
Use a multistakeholder process to
identify the important
local issues and
engage partners
Focus and act; use
indicators to inform
decision making about
what the locally
important issues are
and to assess progress.
1994-8
If you can’t measure it
you can’t manage it
10
43
5
7/19/2013
Agenda 21 Calvia
Ten priority areas for action by travel and tourism companies are:
1.
2.
3.
4.
5.
6.
7.
8.
waste minimization, reuse and recycling
energy efficiency, conservation and management
management of fresh water resources
waste water management
hazardous substances
transport
land-use planning and management
involving staff, customers, and communities in
environmental issues
9. design for sustainability
10. partnerships for sustainable development.
11
Majorca – Calvia
„ Decision to
rebalance tourism
„ Observatory
„ Led by local
council using an
Agenda 21
approach
12
44
6
7/19/2013
UNWTO Guide on Indicators
•
Extensive review of international experiences
•
Involvement of 62 experts from 20 countries
•
Focus on local destinations, also covering
applications at regional, national and business
levels
•
A recommended procedure for indicators
development
•
A categorized list of common issues and
indicators
•
Destination-specific applications
•
The role of indicators in tourism policy and planning
•
Ample range of case studies
All forms of tourism should be more sustainable
• Both mass tourism and special interest
segments
• Make optimal use of environmental resources
• Respect the socio-cultural authenticity of host
communities, conserve tangible and intangible
heritage
• Ensure economically viable tourism
businesses in the long term
• Catalyzing benefits for communities, reducing
leakages and strengthening linkages
• Provide a high quality tourist experience,
maintain high levels of satisfaction
“Mainstream sustainability in tourism policies and strategies.”
45
7
7/19/2013
2004 Conceptual Definition
Sustainable Tourism is applicable to
all forms of tourism
1. Make optimal use of
environmental resources
2. Respect the socio-cultural
authenticity of host communities
3. Provide socio-economic benefits
to all stakeholders
www.icrtourism.org
15
Sustainable Development of
Tourism Requires
„ Continuous process requires
„ Informed participation of all
stakeholders &
„ strong political leadership
„ High level of tourist satisfaction
„ WTO Conceptual Definition 2004
www.icrtourism.org
16
46
8
7/19/2013
Political Process
„ A “suitable balance”; “optimal use of
environmental resources”, respect “sociocultural authenticity”, “fairly distributed”
„ This is not a purely technical process
„ The balance which is struck will benefit some
and may disadvantage others; it is not a
purely technical process.
„ The public realm is generally at the heart of
tourism.
17
Visit Britain
„ Visitor Satisfaction - visitors must be
satisfied with all aspects of the tourism
product
„ Industry Profitability- the return to
the industry must allow for
reinvestment and growth
„ Community Acceptance - account
must be taken of the community’s
aspirations
„ Environmental Protection- the
resources on which the industry is
based must be protected
18
47
9
7/19/2013
Industry
Visitor
Airlines &
transport
Community
Originating
Market
Industry
Environment
19
12 Aims of Sustainable Tourism
1.
Economic Viability
2.
Local Prosperity
3.
Employment Quality
4.
Social Equity
5.
Visitor Fulfillment
6.
Local Control
7.
Community Wellbeing
8.
Cultural Richness
9.
Physical Integrity
10. Biological Diversity
11. Resource Efficiency
12. Environmental Purity
48
10
7/19/2013
Are all the issues of equal
importance?
„ The key challenge is to identify the
issues which need to be addressed
through tourism in any destination
„ At the destination level this needs
to involve other sectors,
departments and levels of
government
Issues must determine indicators
21
Yangshuo
Major issues identified
▪
Need for more protective measures for natural resources and
environmental protection.
▪
Need for more controlled measures for development regarding
transport planning.
▪
Noise and air pollution.
▪
Water pollution.
▪
Land-use: demand on land for tourism increased but construction
land is rigidly restricted; difficult to satisfy tourism development
needs.
▪
Need for management of water environment and improvement of
water quality.
▪
Population and traffic congestion.
49
11
7/19/2013
Key Challenges in Indicators Development and
Implementation
◘
Defining the destination boundaries
(how far away is part of the destination)
◘
Defining destination assets
◘
Gaining local participation
◘
Agreeing on key risks, values
◘
Obtaining information on thresholds and system sensitivity
(how much is too much? )
◘
Accessing suitable data
◘
Monitoring
Tourism & the Role of
Government
„ Co-ordination
„ Planning
„ Legislation and regulation
„ As Entrepreneur [& procurement]
„ Promotion
„ Public Interest Protector
„ WEF (2007) Travel & Tourism
Competitiveness Report
24
50
12
7/19/2013
Whole of government
approach
„ National
„ Local
„ Heritage
„ Conservation
„ Visitor
Management
„ Roads
„ Planning
„ Waste & Sewage
„ Signs, toilets and
car parks
25
Cape Town
26
51
13
7/19/2013
Indicators
27
28
52
14
7/19/2013
29
I look forward to hearing the country, industry and media
perspectives this afternoon
THANK YOU
www.haroldgoodwin.info
30
53
15
7/19/2013
UNWTO Conference on Sustainable
Tourism Development
Hyderabad, India, 12 April 2013
“From Quantity to Quality – An overview of Sustainable
Practices and Opportunities”
A presentation by
Hans Carl Jacobsen, M.Arch.MAA.DK
A concerned Oscar Wilde 1891.
“Nowadays people know the price of everything and the
value of nothing”
East, South East Asia and the Pacific 2012 - 2013.
Conventional Sightseeing Tourism growing faster than ever
before, high volume, high revenue and high accrual of
profits still dominates the regional travel market
The Speaker 12 April 2013.
“Nowadays Tour operators, travel agents and tourists know
the price of everything and the value of nothing” no
offence Intended
54
1
7/19/2013
2012:
More than 1 billion tourist crossing borders, a large part within
East and South East Asia
2030
1.8 billion international tourists expected, Greater Asia Region
likely to be a major contributor
2013 – onwards
No need to waste time planning for expanding volumes,
momentum too strong to break – potential result:
” A Human Tsunami of Happy Traveling People”
Increased number of visitors, revenue or profitability is
essential for any given destination, and can be
sustainable, If:
The “right” kind of people, go to
The “right” destinations, in
The “right” quantity, at
The “right” time, for
The “right” reasons, in
The “right” number of days, to generate
The “right” revenue, to benefit
The “right” kind of People
This is not scientific for sure. Nonetheless it is what the speaker
believe to be the key challenge for long term development of
sustainable and responsible tourism. It is all about people at the
Planning, Operating, Enjoying and Receiving End; so to speak
55
2
7/19/2013
Changing Market
Segmentation
56
3
7/19/2013
A clear-cut planning system is prerequisite to
ascertain “right” in the complex world of “New
Tourism” New “Sectors” New “market Segments” and
“New Destinations”. The essentials are in short:
1. A Common Vision
2. A Development Strategy founded on “local” resources and a
‘value not Volume’ approach
3. A Structure Plan (‘Master Plan’) integrating strategic
elements within a logical, functional and physical framework
4. Integrated Tourism Action Plans (ITAP) to guide Structure
Plan implementation locally i.e. tourism Infrastructure, new
destinations, new products, etc.
Tourism is not a “One Size Fits All” industry and
“Quantity versus Quality” is highly variable from place
to place
Huge volumes of tourists in the large and attractive
cities of the World is generally acceptable. If;
¾
¾
¾
¾
general urban infrastructure and transportation works under
pressure;
local people are well informed, geared and prepared for
large visitor
essential urban infrastructure and facilities i.e.
historic/cultural landmarks, shopping, parks, squares and
not least ordinary street life is appealing
essential tourism infrastructure i.e. accommodation, food
and beverage, entertainment, information, etc is clean,
healthy, well serviced and available from 0 to 5 star.
Even the most discerning visitors will accept the
odd malfunctions, and inconvenience of large
noisy crowds in attractive, vibrant Cities
57
4
7/19/2013
New York, Paris and Copenhagen:
9
9
9
9
Great tourism cities, few complaints, ups and downs well
known. Vibrant, inspiring and creative Cultural / Historic /
Contemporary / Mind boggling Cities
Few travelers leave New York, Paris or Copenhagen
dissatisfied. Irritated / Frustrated at times? – For sure.
Complaining about high costs? – Certainly. Having had good
time? – Oh yes.
Conclusion; - a vibrant, bustling ”capital” or “major city” is the
ultimate starting point for understanding a country’s or
region’s history, inherent and current cultural values and
norms.
Simply merging with its energetic local crowd at any time of
the day or night is a great city’s key tourism asset.
As the saying goes:
“Everybody wants to eat and drink at a jam-packed
restaurant full of tradition and local people”
58
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7/19/2013
A totally different “modus operandi” needed:
9
9
9
Correlations between "visitor volume" and "value
protection“ fragile.
Sustainable practices to be tailor-made for each destination
and products
Inherent tourism resources, development status, geography
and demography determines opportunities.
Hence:
9
9
There is a ‘Reverse Relationship’ between:
visitor volume / revenue / profitability,
and
‘value’ protection / sustainability / destination lifetime,
Nature and Culture Tourism
9
9
9
9
When majority of visitors are conventional sightseeing
tourists; special interest travelers of means, will stay away
and local benefits diminish
Fast growth in popularity easy. “Novelty Effect” carries far, but
is usually short lived.
Great destinations all over the World lost their intrinsic ‘values’
and slowly faded away for later to be given new life by
diligence and sustainable re-development principles.
Other great destinations did not “learn from the past” and as
we speak repeat grave mistakes
Aiming at fast gains with unsustainable visitor
volumes, is a ”recipe” for long term losses.
59
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Sun sand and party in Spain in
1960 -70s
1. Lake Kanas National Park and Buffer Zone,
Xinjiang Province, China.
2. Implementation of Punjab Tourism
Development Master Plan. Chandigarh, India
3. Dahshour Rural Tourism Cluster, Egypt
4. Rapid assessment of existing tourism
infrastructure in Myanmar.
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2005: Lake Kanas National Park – Master Plan
2011: Jiadengyu Tourist Accommodation
Hub – ‘Resort’ Township Re-development Plan
2012: Tourism Forum – Status and Review
What were the key objectives?
What were the strategies?
Are the Strategies being implemented?
Will the Key Objectives be achieved?
Is the current state of affairs sustainable?
Lake Kanas 2005
Key Issues
1. Lack of Structure - Has been addressed
2. Focus on Volume not Value - Is still an issue
3. Lack of Understanding of Resort Environment –
Is being addressed
4. Urban Architecture in Valuable and Sensitive
Natural Environments – Is being addressed
5. Core Values not fully Realized and Utilized in the
Existing Development – Is still an issue
6. Inadequate Institutional Set-up; Has been
addressed
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Consolidation and Improvement
9
9
9
9
Inventory and Demarcation of Development Areas –
Has been addressed (Lake Kanas National Park /
10,000 sq km – Larger than Yellowstone, US)
Demolition and Mitigation of environmental Damage Is being addressed
Planning for new value added tourism products –
Is still inadequate
Identify private Investors and Operators of best
International Standard Resort Facilities –
Is still not properly done due to policy issues.
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Hemu Village 2005
A unique Cultural Environment of extreme Beauty
Hemu Village 2005
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Household and Village Structure
Study
65
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Conceptual Image
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Jiadengyu Valley 2011
9
9
9
9
9
The establishment of a major bus transportation and
car parking hub to serve 23,000 visitors at peak
periods – Is being addressed
A planned new road circuit from Jiadengyu via the
Valley to Hemu – Has been Addressed
A large poorly maintained commercial area located
by the entrance to the valley – Is being addressed
A large number of substandard or uncompleted
accommodation facilities – Is being addressed
A 6 storey holiday apartment development in poor
maintenance condition – Will unfortunately remain
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14
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Master Plan
Phase 1. Site Plan
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A Winter Wonderland for Skiers and
Skaters
Lake Kanas 2012
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Sophistication and Maintenance
9
9
9
9
9
9
Demand Driven Development – Is done in terms of
meeting volume only
Diversification of Services and Products – Not yet
sufficiently addressed
Established Market Reputation – Very strong
reputation as a sightseeing destination
Extended Length of Stay – Not yet significant
Increased Revenue per Visitor – Not yet significant
Mature & Independent Destination of National
Importance – Independent yes, mature not yet
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9
The commercialization of Hemu is over the top.
Number of visitors on peak days exceeding carrying
capacity. To be urgently addressed
9
Conflict between local horse riding operators and a
new River rafting Facility by outsiders. To be urgently
addressed and a win-win situation created
9
Identification of location for a new commercial
riverfront Village away from Old Hemu towards the
Rafting pier. To be urgently considered and planned
for
‘Devastation by Success’ a suitable term to describe
the situation July 2012. Much More work lies Ahead
to safeguard sustainability
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Hemu Village 2005
Flash Back 2005 – A subtle reminder ?
Food for thought !
A unique sunset at Kali Bein, Sultanpur Lodhi on
21 November 2011
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Patiala Demonstration Project
Tourism and Cultural Heritage Conservation, Development and
Management Plans
Short and Medium Term Implementation 2010 – 2015
Old Moti Bagh Palace (NIS) – excellent Adaptive Reuse
Presentation to the Maharani of Patiala
opportunity – beckoning to be put to good use
on
Qila Mubarak
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Punjab Tourism Development Master Plan 2008-2023 – Demonstration Projects
Qila Mubarak
Durbar Hall and Esplanade
Reception Hall and ‘Museum’
Punjab Tourism Development Master Plan 2008-2023 – Demonstration Projects
Ran Baas and Sard Khana
Qila Mubarak ‘Guest House”
Inner Courtyard
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Punjab Tourism Development Master Plan 2008-2023 – Demonstration Projects
Qila Mubarak – The Garden
Punjab Tourism Development Master Plan 2008-2023 – Demonstration Projects
Kapurthala Demonstration Project
Jagatjit Palace – Army Cadet School – Unique Potential fo
Adaptive Reuse as a Palace Resort
Taj Falaknuma Palace in Hyderabad comes to mind
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.
Durbar Hall and Baggi Khana
.
State Rest House and Gol Kothi
.
.
The
Palace.
The Jagatjit Palace and Grounds – An exceptional
configuration of parks and gardens
Punjab Tourism Development Master Plan 2008-2023 – Demonstration Projects
Kapurthala Key Attractions
A majestic entrance
to a Future 4 Star Heritage
Hotel. Durbar Hall to be
restored and refurbished for
large scale functions
Gurdwara Ber
Durbar Hall Side and Main Facade:
Complex to be vacated by the District
Courts, etc. To be restored as a 4 star
‘Business’ Hotel;
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Punjab Tourism Development Master Plan 2008-2023 – Demonstration Projects
Implementation Status
- Most ancient buildings occupied by government offices and
institutions, schools, archives, etc. and inadequately maintained.
- Others are left vacant in decay, are very difficult to save and
therefore costly to preserve.
- Lots of good ideas have been formulated in the cause of
creating and implementing the master plan, and
- Plenty of good intensions shown by key stakeholders and
private sector parties
- However implementation until now has been limited.
The failure to be able to “walk the talk” as anticipated
is caused by a combination of technical, procedural,
political and financial issues.
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Preamble
The
he Cover Photo tells
tellls it all:
all
Dahshour Rural Tourism Cluster – Resourceful and
Unique new tourist destination with great potential :
• the lush rural landscapes;
• the seasonal marsh land and millions of migrating birds;
• the vast desert and its raw beauty;
• the overwhelming and enigmatic ancient monuments;
• the traditional local villages;
• the ancient canals;
• the mighty Nile; and
• the Traditional lifestyle and culture of the resilient and friendly people
Are all unique resources within a well defined and
limited geographical area; a rural tourism cluster ideal
for building an integrated and sustainable community
based tourism platform.
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The SWOT clearly show Dahshour, holding a unique blend of
natural and cultural resources, has great potential to become a
self contained, high quality tourism and resort destination easily
reachable from Cairo.
Historic / Cultural Resources
•
The spectacular Bent, Red and Black pyramids in the
desert bordering the Berket Dahshour marsh land
Natural / Rural Resources and Products
•
The desert, its interface with the lush, fertile rural
landscape, the ancient canals, the Date groves and other
fruit orchards and the Berket Dahshour seasonal
marshland
Community and Village Based Resources
•
The villages; different in nature in terms of function,
geographical contexts and configuration and all with a
historic core, the friendly local communities
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Hence; “Slow Tourism” among Ancient
Relics and Canals, Villages and Date Palm
Groves should be the order of the day in
Dahshour :
“Quality not Quantity”
“Active not Passive”, and
“Engagement not Isolation”
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Typical Dahshour Village Scenery
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A unique product
A true craftsman at work
This
his is the final year of the Dahshour rural tourism
project 2009 – 2013:
9
9
9
9
9
9
The Spatial Plan for Tourism Development in Dahshour has been
developed and officially adopted.
Inventory of Tourism Resources for Dahshour has been rationalized
and Environmental mitigation is on-going
Training in tourism awareness, basic English, waste management,
hospitality skills, and customer care delivered to over 3,000
Dahshourians.
A tourism circuit of Dahshour is being implemented
Marketing and promotion ongoing, a website in place and brochures
printed
Planning and organization of Famtour happening as we speak.
“Slow Tourism” and Community Training were from
day one priority for MOT/TDA and the UNWTO team,
hence the successful completion.
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1. Yangon: (Urban Tourism, Adaptive Reuse, Old City
upgrading/protection, Traffic Management, Tourist Route, River)
2. Bagan: (Cultural Tourism, adding of activities while
maintaining, villages and existing ambiance in Pagoda Fields)
3. Inlay Lake: (Nature and Culture Tourism, protection of
existing lake and living environment, address lake siltation)
4. Ngwe Saung Beach / Sinma Fishing Village (review of
development pattern, protection of beach and village ambiance)
General Recommendation:
Implement a “Value not Volume” strategy and base
development on existing local strengths Nationwide
Unlimited potential for development of Quality Tourism
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5. A Common Vision for Myanmar Tourism among key
stakeholders and the people (Branding)
6. Policies and Strategies toward reaching the Vision
7. An Integrated Nationwide Structure Plan for Strategic
Tourism Clusters. Emphasis on diversity and new destinations
8. Structure Plan implementation by short, medium and long
term actions. Local level participation and management
9. Regulate and Guide local and foreign Private Sector
Investments, not the other way around !
10. Safeguard Accessibility and Connectivity Nationwide
11. General advice: Engage ‘Independent’ Tourism Development
Planners and seek support from relevant International
Organizations, notably UNWTO/UNDP/UNESCO
MYANMAR CONTEXT
Central Government
14 Region and States level
District and Town Level
Local and Village Level
Individual Plans and
Project Proponent’s
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19. Create Equitable Public Private Partnerships
20. Build and Operate high quality tourist
accommodation and supporting facilities; 0 – 5 Stars
21. Employ wherever possible local people at all levels
22. In-house vocational training and education in
collaboration with government institutions
23. Develop local resource based, integrated, energy
efficient and sustainable development practices
24. Provide feasible solutions and win-win situations
with Government Agencies on Land and Facility
ownership, Financing and Management issues
Late Afternoon Magic at Inle Lake
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Epilogue:
Protection and conservation of heritage, whether natural or
cultural; tangible or intangible; inherent or recent; is a
prerequisite for a truly sustainable future of quality tourism in
natural areas, major cities and all other urban environments
and human settlements on the planet.
This is why ‘time’ is such an important dimension in planning as
it expresses exactly the moment and state of creation and
society at any given time and place in history.
“Not understanding, respecting and learning from the
past while shaping the future will result in ‘Nature
Reserves, Cities and Urban / Architectural Structures
without soul”
Thank You:
The 6 Dimensions of
Planning
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1. How Long ?
2. How Wide ?
3. How Tall ?
The Pretty Pictures
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The Natural Environment
The Cultural Environment
Should by right be
The 1.st Dimension
A natural Wonder of extreme beauty:
Inle Lake, Myanmar - just before afternoon rain
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Where people work and shop:
Shan State, Myanmar – a typical market
Where people Live:
Jakarta, Indonesia - A typical Urban Village
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Our Assessment of the past
Our Contribution
Future’s Assessment of Us
Kanas, Jiadengyu, China;
What we do not appreciate and learn from
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Old Railway Station, Java, Indonesia:
What we appreciate and get inspired by
Old Steam Engine Still in
Guggenheim Museum, Bilbao, Spain
It does not have to be old to be important
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The forces of Nature
The Vanity of Mankind
The Unforeseeable and
Unexpected
Eastern Seaboard of Japan 2011
Earthquake and Tsunami
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Aleppo, Syria 2012
The Futility and Devastation of
War and Terrorism
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Sustainability Criteria
for
Tourism
in
India
An Overview
UNWTO Conference on Sustainable
Tourism Development
Hyderabad, 12 April 2013
1
NATIONAL APPROACH
“Tourism is the largest service industry in
the country. Its importance lies in being an
instrument for economic development
and employment generation, particularly
in remote and backward areas.”
Source: Planning Commission (11th Five-Year Plan document)
2
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NATIONAL APPROACH
12 Five Year Plan recognizes
Tourism for inclusive growth and pro-poor
3
STRUCTURE
• SOCIO-ECONOMIC DIMENSIONS
• A GENERAL PERSPECTIVE
• A BROAD OVERVIEW AND FUTURE
STRATEGIES TO ADDRESS CHALLENGES
4
4
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SOCIO-ECONOMIC DIMENSIONS
`
4
5
Employmentt
through non-farm livelihood
Reduction of
d
poverty and
Communityy
Development
Development off
Micro, SMEss
Benefits Dispersed
B
TOURISM IS
INCLUSIVE
AND
SUSTAINABLE
Revitalizes and
preserves culture
p
& ethnic art
forms
Checks
migration to
m
Urban Areas
U
Sustainable
E
Environment
M
Management
Access to
Markets for
or
under privileged
d
5
6
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TOURISM POLICY
• National Tourism Policy of 2002 recognizes
environmental sustainability as a key
principle
• Carrying capacity assessment bed rock for
long-term sustainability
• Stresses for minimizing carbon footprint and
mitigating climate change.
7
TOURISM POLICY
No Short Term Gains
by
Resorting to the Darker Side of Tourism
8
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TOURISM POLICY
Hotel Guidelines
classification :
• Encourage
practices
for
adoption
approval
of
and
eco-friendly
• Use of local architecture, material, skills
9
TOURISM POLICY
National Awards for :
• Responsible
Initiatives
and
Sustainable
Tourism
10
100
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TOURISM POLICY
SELF SUSTAINABILITY
Vs
SUSTAINABILITY FOR FUTURE GENERATIONS
11
CONTRIBUTION OF TOURISM TO
INDIAN ECONOMY 2009-10
GDP
EMPLOYMENT
• Direct contribution : 3.7%
• Direct contribution: 4.4%
• Direct & Indirect
contribution
• Direct & Indirect
contribution
: 6.8%
Source: Estimated using Tourism Satellite Account of India,
12 2009-10, Ministry of Tourism
: 10.2%
12
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TOURISM IS INCLUSIVE
• Employment opportunities for :
• MARGINALISED
• DISADVANTAGED
• YOUTH
• WOMEN
Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May 2010
13
A GENERAL PERSPECTIVE
10
14
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COMPARATIVE
FTAs
World
Arrivals
Arrivals in
India
2011
4.70% (996 mn)
9.2% (6.31 mn)
2012
3.85% (1035 mn)
5.4% (6.65 mn)
2013 (Jan-March)
-
2.3%
India’s share in Global pie of tourist arrivals 2012
0.64%
38 th
World Position 2011
Source: Ministry of Tourism & UNWTO
15
COMPARATIVE
FEE (USD)
Global Receipts
2011
2012
India
1030 Billion
16.7%(16.56 Billion)
07.1%(17.74 Billion)
-
2013 (Jan-March)
-
11.6%
India’s share in Global pie of tourist arrivals 2011
1.61%
17th
World Position 2011
Source: Ministry of Tourism & UNWTO
16
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Domestic
Tourism
2010
748 mn (11.8%)
2011
850 mn (13.8%)
Domestic Tourism constitutes 3/4th of
Indian Tourism Economy.
17
IMPORTANCE
•
•
•
•
•
•
Income Generation
Income Redistribution
Social Integration
Community Development
Resource Development
Conservation
Foreign and Domestic Tourism equally important
18
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ISSUES
• More pressure on resources
• Sustainability assuming new importance
• Carrying capacity to be respected
• New destinations developed
19
1. Skill Development
2. Infrastructure
Development
3. Marketing,
&
Sensitization
7. Land for
Tourism Sector
Challenges
4. Expand Range
of Products
6. Convergence
5. Hygiene &
Sanitation
20
20
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STRATEGIES TO ADDRESS CHALLENGES
21
21
SKILL DEVELOPMENT
• Broad basing - use of existing
resources
• Convergence – synergy of efforts
• Hunar Se Rozgar and skill
certification – mainstreaming the
marginalized
22
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SKILL DEVELOPMENT
HUNAR SE ROZGAR TAK
Radio Jingle
25
INFRASTRUCTURE DEVELOPMENT
2826
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INFRASTRUCTURE DEVELOPMENT
• Integrated Infrastructure Development of Tourist
Circuits : Eco-friendly practices to be
strengthened
• Development of Tourism Parks outside the cities :
Dispersal
• Development of Rural Tourism Clusters : Heritage
preservation and community development
27
LAND FOR TOURISM SECTOR
52 28
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AVAILABILITY OF LAND
• Non-availability of land a MAJOR CONCERN
• Land required for
- Hotels
- Convention/ Exhibition Centers
- Theme Parks
- Composite Haats
• Be given on the pattern of industry
• Land may be given on Revenue Sharing basis
• Higher FAR for hotels
29
29
MARKETING, BRANDING & PROMOTION
38
30
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MARKETING, BRANDING
&
PROMOTION
•Launched New International Campaign ‘FIND
WHAT YOU SEEK’ - Consumer the focus – Aims at
dispersal.
• Realistic and experiential
•Launched New Domestic Campaign ‘GO BEYOND’
– Aims at development of lesser known
destinations.
31
Nature - Pangong Lake, Ladakh, Jammu & Kashmir
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Wildlife, Bandhavgarh, Madhya Pradesh
Wildlife, Kaziranga, Assam
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Backwaters, Kerala
Beach, Andamans
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37
Taj Mahal & Bharatpur Bird Sanctuary
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Gateway of India and Ajanta Caves
Kochi and Munnar
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Srinagar and Leh
Khajuraho & Kanha National Park
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Goa & Panchgani
Sikkim & Darjeeling
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Pushkar & Mathura
Special Efforts
• To promote Jammu & Kashmir
• To promote North Eastern Region
46
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EXPAND RANGE OF PRODUCTS
42
47
India 365 Day Destination
• Make India Round the year Destination
• India for ALL SEASONS and ALL REASONS
• Stop over exploitation of Heritage and Cultural
products
• Development of Niche products
• Development of lesser known destinations
48
48
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NICHE PRODUCTS
To overcome seasonality and unsustainable
footprint :
•
•
•
•
•
•
•
•
Rural Tourism
Wellness and Medical Tourism
Adventure, Wild life and Eco Tourism
MICE (Meetings, Incentives, Conventions and
Exhibition) Tourism
Film Tourism
Cruise Tourism
Cuisine and Shopping Tourism
Golf, Polo and sports Tourism
49
49
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Lesser known Destinations
GO BEYOND :
• The OBVIOUS.
• Visit lesser known destinations.
• Create new infrastructure with the help of
private sector.
• Expand range of destinations and products.
• Respect Carrying Capacity
• Responsible and Sustainable Tourism
51
51
HYGIENE & SANITATION
36
52
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HYGIENE & SANITATION
•Sanitation, solid waste management and clean
water are major concerns
•Sensitizing and creation of general awareness
among
all
stakeholders,
including
local
communities, required
•Extensive Social Awareness Campaigns under
‘Atithi Devo Bhav’ initiative
53
Campaign Clean India
•Campaign Clean India started on 20.12.2011
•Qutab Minar adopted by ITDC as first monument.
•More stakeholders coming on board.
•New Awareness Campaign material developed.
54
122
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Campaign Clean India
Electronic, Print, Online and Outdoor
58
124
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CONVERGENCE
42
59
CONVERGENCE
Accommodation
Cultural & Social Events
Tour Operations
Air Travel/ Railways
Transport to & from
destinations
Food Production,
Food & Beverage
Services
TOURISM
A
MULTI
SECTORAL
ACTIVITY
Sports Events
Food Processing
Handicrafts
Gems, Jewellery, Textiles
Monuments, Heritage,
Excursions &
Attractions
Consumer
Durables
60
125
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CONVERGENCE AT STATE LEVEL
Town &
Country
Planning
Rural
Dev
Police
Local
Bodies
State
Finance
Convergence
Defence
Roadways
& Transport
Envt
&
Forests
Health
61
CONVERGENCE AT CENTRE
Finance
Civil
Aviation
Health
MEA/
Home
HRD
&
Education
ion
Rural
Dev
Convergence
Culture
Planning
Comm.
Coord.
with
States
Defence
Road/
Railways/
Shipping
Envt
&
Forests
Urban
Dev
Labour
62
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Inter - Ministerial Coordination
Committee on Tourism
Inter
–
Ministerial
Coordination
Committee
set
up
under
the
chairmanship of Principal Secretary to
the PM.
63
63
Moving Forward
64
40
127
32
7/19/2013
Initiation of Dialogue
• Conference for developing STCI held on
27.7.2010
• Stakeholders taken on Board
• STCI finalized for Hotel Accommodation and
Tour Operator Sectors
65
STCI
• Effective Sustainable Management
• Design and Construction of Buildings and
Infrastructure
• Maximize Social and Economic benefits to
the Local Community and minimize
negative impacts
66
128
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STCI
• Maximize benefits to Cultural and Historical
Heritage and minimize negative impacts
• Maximize benefits to the Environment and
minimize negative impacts
[
- Conserving resources
- Reducing pollution
- Conserving biodiversity, ecosystems & landscapes
67
Implementation
• Voluntary
• Effective communication
• Sensitization
• Based on incentivisation
68
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Welcome to
69
130
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Global Sustainable Tourism Criteria
Perspective Bangladesh
Akhtaruz Zaman Khan kabir
CEO
Geographic
Location
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BANGLADESH TOURISM
Official Name
: The People's Republic of Bangladesh
Geographical Location : Latitude between 20o34' and 26o38'
Longitude between 88o01' and 92o41' East
North
Area
: 147,570 sq. km.
Boundaries
: North - India (West Bengal and Meghalaya), West
- India (West Bengal) East - India (Tripura and
Assam) and Myanmar, South-Bay of Bengal.
Capital City
: Dhaka
Other Major Cities
: Chittagong, Khulna, Sylhet, Rajshahi, Barisal,
Rangpur
Standard Time
: GMT +6 Hours
Climate Variation
: Winter 11o C - 20o C (October - February)
Summer 21o C - 38o C (March - September)
Population
Business Hours
14,97,72,364 (2011)
: Government Office Hours: 9.00 a.m. to 5.00 p.m.
Sunday-Thursday, Friday & Saturday closed. Some
Private business houses work on Saturday.
: October to March.
Best Tourist Season
BANGLADESH TOURISM
Melting Pot of Civilization
Buddhism
Hinduism
Muslim
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TOURIST ATTRACTIONS
People & and their lifestyle
History & Archaeological Sites
Eco-tourism Attractions
Green Hills
Indigenous People
Rural and Agri-Tourism
Beaches and offshore islands
Tea Gardens
Riverine Tourism
LARGEST ECO-TOURIST ATTRACTION
Sundarbans
The largest Mangrove forest
Tiger, Wildlife, Avian Life,
Flora-fauna, Fisherman Community
Honey Collectors
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Existing Market Segment
(Purpose of visit)
India
UK
USA
Canada
Japan
China
Germany
Australia
Korea
Malaysia
Taiwan
- Business, VFR
- NRB, Cultural holiday, business
- NRB, Cultural holiday, business
- NRB, Cultural holiday, business
- Holiday Makers, business
- Business, Holiday Makers
- Holiday Makers, Business
- Holiday Makers, Business
- Business
- Business
- Business
Foods of Bangladesh
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Land of Handloom Products
Uniqueness of Product
People & Lifestyle
- Meet the people and meet the wisdom
Historical Attractions - Melting Pot of Civilization
Sundarbans
- Deltaic Swampy Forest saving Bangladesh
- Origin of Royal Bengal Tiger
North Bengal
Dhaka
- Heritage Higway
- City of the most varieties living in
the world
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Earnings
2009
2010
2011
2012
- 84.2 (M US $)
- 80.5 ''
- 87.4 ''
- 49.6 ( up to June) ''
Tourist Arrivals
2005
2006
2007
2008- 2011
- 207662
- 200311
- 289110
- 1171716
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WHAT IS SUSTAINABILITY ?
defines
"Tourism that takes full account of its current
and
future
ECONOMIC,
SOCIAL
and
ENVIRONMENTAL impacts, addressing the
needs of visitors, the industry, the environment
and host communities“
WHAT IS SUSTAINABILITY ?
The International Ecotourism Society (TIES) defines
ecotourism as
“RESPONSIBLE travel to natural areas that conserves the
environment and improves THE WELLBEING OF THE LOCAL
COMMUNITY."
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CHALLENGES FOR SUSTAINABILITY
But adoption and maintaining
sustainability depends on some of the
factors
™ UNDERSTANDING SUSTAINABILITY of the
host community, policy makers and the visitors
™ READINESS of the tourism resources
™ EXISITING TYPE OF USAGE of the resources by
the local community
™ LONG TERM VISION of the policy makers
Form of Sustainable Tourism
Responsible Tourism
Eco-tourism
Voluntourism
Ggeotourism
Rural Tourism
Soft Tourism
Community Tourism
Equitable Tourism
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Objectives
Whatever the forms of Sustainable Tourism
Four main OBJECTIVES may be defined
Optimal use of environmental resource and minimize the
negative impact
Respect to Socio-cultural values of the host community
Viable economic impact
&
High Quality Visitor experience ( may not mass, but for
niche)
Global Sustainable Tourism Council
(GSTC)
Global Sustainable Tourism Council (GSTC) introduced ---Global Sustainable Tourism Criteria – for hotel & tour
operator
Global Sustainable Tourism Criteria – for Destination
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Common Guideline
There are many organizations offering
Standardization of Sustainability
VIABILITY should be assessed by UNWTO to
introduce a common guidelines for adopting
sustainability for its member countries
Which the member countries can use as
NATIONAL GUIDELINE
More Criteria
FEW POINT ABOUT CRITERIA
Global Sustainable Tourism Criteria – for hotel & tour
operators
Global Sustainable Tourism Criteria – for Destination
SUGGESTED CRITERIA
Global sustainable Travel Criteria – for airlines, cruise lines,
surface transports, water transport
Global Sustainable Tourism Criteria- for Protected Area
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FOR DESTINATION
THREE criteria may be incorporated for Destination
Authenticity
Preservation of Vintages
Free from health hazards such as smoking
CHALLENGES FOR DEVELOPING NATIONS
The CHALLENGES are
Most of the locals are
NOT AWARE of the conservation
of tourist resources
Most of the people are
ILLITERATE either
Lack of Policy guidelines of the Government
DENSITY OF POPULATION in this region
They are vulnerable to the
EXTERNAL FACTORS
Products are often offered for both
MASS & NICHE
OVER EXPECTATION of rapid growth damaging the
potentials
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Sustainable Tourism
Development in Bangladesh
Sustainable development is institutionalized in Bangladesh as the
constitutional bondage
`Article 18 A of the Constitution
Protection & Improvement of Environment and Biodiversity; in
the Constitution of the People’s Republic of Bangladesh states that, “The
state shall endeavour to protect and improve the environment and to
preserve and safe- guard the natural resources, biodiversity, wetlands,
forest and wildlife for the present and future citizens”.
SUSTAINABILITY IN
FIVE YEAR PLAN (FYP)
Sustainable Development is one of the main policy objectives of
FIVE YEAR PLAN
The 6 th Five Year Plan (FYP) covering the period 2011-15
Has 16 core targets for enhancing economic growth, poverty
reduction, employment generation, human capital development,
gender balance and ENVIRONMENT PROTECTION.
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National Sustainable Development
Strategy (NSDS)
Government is implementing National Sustainable Development
Strategy (NSDS) which focus the following main area
Sustained Economic Growth
Agriculture and Rural Development
Social Security and Protection
Environment and Natural Resource Management
Good Governance
Human Resource Development and Management
Gender
Sustainable Tourism
Development in Bangladesh
Bangladesh adopted
NATIONAL TOURISM POLICY-2010
Main OBJECTIVES of the Policy
™Develop ECO-TOURISM through conservation of
natural resources and promote wellbeing of the
community’
™PRESERVATION of cultural values of the local
community and their participation and sharing benefits
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LEGAL FRAMEWORK
Government of Bangladesh launched an act of
`
Protected areas of tourism and special tourism zone
Act -2010’
Government identified areas and restricted the
development and tourist movement and usages FOR
SUSTAINABILITY
Protected areas of Bangladesh
National Parks
Wildlife Sanctuary
Game Reserve
Eco-Park
Safari Park
- 17
-34
-1
-5
-1
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BANGLADESH TOURISM BOARD
not yet the member of
GLOBAL SUSTAINABLE TOURISM CRITERIA
Interested to become a MEMBER
which should make ensure
the INCREASED BENEFITS
MARKET ACCESS
COMPETTIVE EDGE
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THANK YOU
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Sustainable Tourism Development
Bhutan
TOURISM COUNCIL OF BHUTAN
12 April 2013
Tourism Policy : Vision
Foster a vibrant industry as a positive force in the
conservation of environment, promotion of cultural heritage,
and for significantly contributing to Gross National Happiness.
2
TOURISM COUNCIL OF BHUTAN
14 February 2013
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Tourism Development Philosophy
“High Value Low Impact”
Responsible
Tourism
Unique Character
Authenticity
Quality
3
TOURISM COUNCIL OF BHUTAN
14 February 2013
Tourism Benefits
™ Direct Revenue (foreign Currency)
USD 62m
™ Gross Revenue (GDP)
USD 217m
™ Employment
28,000
™ Customer Satisfaction Score
86% (2011)
4
TOURISM COUNCIL OF BHUTAN
14 February 2013
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Tourism Planning and Development
‰ Five Year
Plans
‰ Annual Plans
‰ Strategy
‰ Dzongkhag (District) / Circuit Tourism Development
5
TOURISM COUNCIL OF BHUTAN
Plans
14 February 2013
Tourism Initiatives
Vision 2020
▪
▪
▪
To be a premium exclusive long stay destination for culture, nature &
wellness tourism
Contribute to 25% of GDP year on year
Promote the GNH philosophy
Exclusivity and unique philosophy of Gross National Happiness
Strategic
thrusts
Nature: unexplored beauty
Flagship
projects
Key
initiatives
Tourism
Key
Initiatives:
Cross
cutting
themes
Culture: ‘living’ culture and heritage
1 Destination Marketing
▪ Identify 2-3 additional circuits
▪ Design value proposition & market Bhutan as
an exclusive, year round destination
▪ Micro-market to tour operators in key source
markets
4
▪
Pricing and channel
Deliver consumer value and
drive competition by liberalizing
the price regime while ensuring
high spends and national
revenues
2 Aviation
▪ Build adequate international airport and
airline capacity
▪ Commence domestic helicopter/airline
services to key destinations
5 Supply up-gradation
▪ Roll out the star
classification system
▪ Upgrade hotel quality
and service delivery in
all A & B class hotels
Wellness: Spirituality and serenity
3 Supply Creation
▪ Bring FDI through international resort
chains to develop properties in identified
destinations
▪ Identify and develop heritage properties
and homestays as private and community
partnerships
6 Integrated Destination Infrastructure 7 Sustainable and Responsible
Tourism
▪ Develop integrated infrastructure for
the 3 new circuits in the center
▪ Ensure highest compliance to
(Bumthang-Trongsa), east
the protection of environment,
(Trashiyangtse, Trashigang). south
culture and communities
(Manas, Zhemgang)
8
Develop key tourist amenities (e.g., visa processes, credit card infrastructure, tourist information centres) for convenient access and stay
9
Establish an overall governance architecture for adequate capacity, autonomy & empowerment to execute tourism plans
Other enablers : Integrated transport infrastructure, land availability, talent development 1
TOURISM COUNCIL OF BHUTAN
14 February 2013
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CBT in Merak Sakteng
7
TOURISM COUNCIL OF BHUTAN
14 February 2013
Eco-Tourism in Phobjikha
8
TOURISM COUNCIL OF BHUTAN
14 February 2013
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Community Based Eco-Tourism in Manas
9
TOURISM COUNCIL OF BHUTAN
14 February 2013
Dangkhar Traditional Village
10
TOURISM COUNCIL OF BHUTAN
14 February 2013
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Accommodation Classification System
Hotels/Resorts
G-Houses/Lodges & Apartments
11
TOURISM COUNCIL OF BHUTAN
14 February 2013
Marketing & Promotion
12
TOURISM COUNCIL OF BHUTAN
14 February 2013
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Acts and Regulations Governing Tourism
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Tourism Policy and draft Tourism Bill
Tourism Strategy 2005 and 2012
Guidelines for Dev. Tourism Infrastructure in Protected Areas.
Eco-Tourism Guideline
Forest and Nature Conservation Act of Bhutan 1995
Trekking Rules and Regulations 1996
Tour Operators Rules and Regulations 1999
Familiarization/FOC Regulations 1999
Rules and Regulations on Accommodation for International Tourists 1999
Bhutan Filming Regulations 1999
Environment Assessment Act 2000
Biodiversity Act of Bhutan 2003
Forest and Nature Conservation Rules 2006
Waste Prevention and Management Act 2009
Guides’ Code of Conduct 2010
Waste Prevention and Management Regulation 2012
13
TOURISM COUNCIL OF BHUTAN
14 February 2013
Thank You
14
TOURISM COUNCIL OF BHUTAN
14 February 2013
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7
TOURISM
Sustainable Development
UNWTO Conference on
the Sustainable Tourism Development
India, April 12, 2013
H.E. Mr. TITH Chantha
Director General of Tourism
Cambodia
CONTENTS
• Introduction
• Cambodia Tourism
• Criteria of Sustainable
Development
• Conclusion
2
154
1
Cambodia Tourism
•
•
•
•
•
Tourism is “Cultural and Natural tourism”
Tourism has been decided as «Green Gold»
One of top ten priority sectors for Socio-economic
development.
Tourism is one of major generators of revenue
contributing more than 12% of GDP, job creations.
Sustainable tourism contributes to poverty alleviation
and Climate change mitigation.
Tourism Priority Zones
Siem Reap
Angkor
Costal Area
Northeast
Phnom Penh &
Surrounding
155
2
Kunming
Myanmar
Southern China
Hanoi
Laos
Yangon
o Vientiane
Vietnam
Thailand
Manila
Bangkok
.
CAMBODIA
Phnom Penh
1h:30 in average
The Philippines
Brunei
Begawan
Kuala Lumpur
Malaysia
Singapore
Jakarta
Indonesia
Connectivity, Facilitation of Travel
Linking
•
Air
•
Land
•
Water way
156
3
Arrivals 1993-2012
Int’l tourist arrivals in 2011
Million
3
2,88
2012: Over 3.5 M, 24.5 % up
2.51
2.5
2.13
2
1.5
1
0.70
0.5
0.22
0.12
0
Vision
2020
Vision
2020
2020: 7 M
2015: 5 M
2012: 3.5 M
Domestic Tourists 8-10 M
157
4
Vision 2020
Tourism Revenue
5.000M
3.000M
2.000M
2012
2015
2020
Vision 2020
800,000 to 1 M Jobs
Incomes,
Poverty Reduction
158
5
Criteria of
Sustainable
Tourism
Development
( Case of Cambodia )
7 Key Criteria
1- Quality of Product
2- Access, Accessibility, Facilitation
3- Marketing and Promotion
4- Management
5- Stakeholder Involvement
6-Impacts
7- Human Resource
159
6
1- Quality of Tourism Product
Uniqueness
Clean, Green
Standard
2- Access, Accessibility, Facilitation
Infrastructure related Tourism
Linkage, Transports
Facilitation of Travel
160
7
3- Marketing and Promotion
Product and Market
Demand and Supply
Promotion + Education
4- Management
Strategy, Planning
Law, Regulation
Measurement
161
8
5- Stakeholder Involvement
4 Ps Practises
Public Sector
Private Sector
Partnership
People : Local and Visitor
162
9
6-Impacts
Impacts of Tourism
Socio- Culture Impact
Economic Impact
Environment Impact
Positive & Negative Impacts
+ Max. Positive
- Min. Negative
7- Human Resource
National & Local level
Management Level
Skill, Skill & Skill
163
10
Conclusion
Opportunities
Challenges
Cultural and
Natural
Tourism
Tourism
Sustainable and
Responsible
development
Poverty reduction
Green Gold
SocioEconomic
Development
21
សូមអរគុណ
Romduol National Flower
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Foreword
y Our conception and target of sustainable development of
China’s tourism industry:
China is a developing country with a rapidly growing tourism
industry. Like tourism industry in other developing countries,
China pays equal attention to tourism industry’s economic
returns (its pulling effect on the economy) and social returns
(in promoting social and human development), as well as its
use of resources and environmental bearing capacity. We aim to
achieve integration and balance in the above-mentioned areas
for the sustainable development of China’s tourism industry.
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I.Sustainable development of China’s tourism industry
includes, but not limited to, the following areas:
1.Sustainability in tourism consumption
2.Continuous improvement in tourism infrastructure
3.Improved and more balanced tourism services
4.Improvement and sustainability of the ecological
environment for tourism
5.Long-term and stable benefits for local people
6.Positive impact on social and cultural structure
I.Sustainable development of China’s tourism industry
includes, but not limited to, the following areas:
7.Enduring effect on the enhancement of the people
8.Job creation
9.Social exchanges and stability
10.Respect and honor for tourism emlpoyers
11.Improvement of tourism product lines
12.Continuous expansion of tourism fields
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1.Sustainability in tourism consumption
The Chinese government is committed to increase people’s
income and stimulate consumption:
y --Tourism consumption contributes more than 10% to China’s
total consumption and will continue to grow.
y --Chinese citizens on average spend 731 yuan in their travel
every time.
y --From 2006 to 2010, the number of Chinese tourists grew by
12% every year, in-bound overnight tourists grew by 3.5%
every year, out-bound tourists grew by 19% every year. The
total revenue of China’s tourism industry grew by 15% every
year in this period.
y --In 2012, the total revenue of China’s tourism industry reached
2.57 trillion yuan, up 14% year-on-year.
2.Continuous improvement in tourism infrastructure
Faster construction of airports, railways, highways and
hydropower facilities
y In 2012, China’s mainland has 183 civilian airports, 4.1064 million
kilometers of highways, and 110,000 kilometers railways in
operation including 13,000 kilometers of 200km/h passenger lines
and inter-city lines.
More financial investment
y In 2012, the central government has more than one billion yuan
direct investment on tourism infrastructure, a year-on-year increase
of 10%. Every Chinese province has its fiscal budget for its own
tourism infrastructure construction.
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3.Improved and more balanced tourism services
y Credit worthiness in tourism is promoted. Tourist
satisfaction rate has reached 80% for the first time.
y The government has held regular skills contests for tourism
workers, worked out awarding and incentives mechanisms,
and helped them improve their services.
4. Improvement and sustainability of the ecological
environment for tourism
Strong commitment to eco-tourism
y CNTA and the Ministry of Environmental Protection cochaired national work meetings on eco-tourism in 2006
and 2008, and co-released National Guidelines on the
Development of Eco-tourism.
National standards
y We promulgated and released National Standards on the
Construction and Operation of National Eco-tourism
Demonstration Zones and Regulations on the Management
of National Eco-tourism Demonstration Zones to promote
national eco-tourism demonstration zones nationwide. We
are also exploring the construction of national parks.
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y Legislation
Central and provincial governments have restrictive rules on the
development of tourism resources, such as Temporary Regulations
on the Protection of Tourism Resources promulgated by CNTA in
2007. Tourism regulations of different provinces have specific
chapters about protecting tourism resources.
5. Long-term and stable benefits for local
people
y Protecting the interests of local people in rural tourism
For example, Likun Village, Wuyuan, Jiangxi Province has
delivered stable revenue to local people in developing village
tourism. In 2010, 262 out of 268 Likun households were
directly and indirectly involved in tourism. From 2001 to 2010,
travelers to Likun Village increased from less than 10,000 to as
many as 580,000, and comprehensive tourism revenue from
less than four million yuan to 350 million yuan. From 2002 to
2010, migrant workers from Likun Village declined from 400
to less than 30, while annual per capita income in the village
increased from over 600 to 8,600 yuan.
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y Relatively stable income for tourism workers in large cities
According to Zhaopin.com, a professional job intermediary, the
average annual monthly income for tourism workers in Beijing
stood at 5,667 yuan, higher than the city’s average level of 5,105
yuan.
y People’s income has notable increase in tourism towns
For example, Bu’erjin County of Xinjiang, home to Kanas
tourism area, received 1.36 million visitors and one billion yuan
in comprehensive tourism revenue in 2012, up 16% and 20%.
More than 12,000 people are engaged in catering, hotel, tourism
souvenir, and horse rental businesses. The county’s per capita
annual income has exceeded 30,000 yuan.
6. Positive impact on social and cultural structure
y Exemplary role
——Slender West Lake (Shouxihu) was named the first National Cultural
Tourism Demonstration Zone.
y Culture-oriented standards
——Standards on cultural tourism in the pipeline
——Requirements on cultural elements in A-class tourism areas and
outstanding tourism cities to enhance cultural products
y Planning
——In local tourism planning, emphasis is placed on cultural
experience in tourism products, including cultural inheritance and
annotation.
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7. Enduring effect on the enhancement of the people
y Personal attention by China’s national leader: travel is a way to cultivate oneself.
Since ancient times, the Chinese nation has combined travel and reading with the
saying that one should read ten thousands of books and travel ten thousands of
miles. (President Xi Jinping, Address at the opening ceremony of the "Tourism
Year of China" in Russia on 22 March 2013.)
y Commitment of the central government: the State Council released the Outline for
National Tourism and Leisure (2013-2030) on 18 February 2013.
y Social environment: with summer, winter and mini-vacations, a social
environment will be created to encourage students to travel together and with their
parents.
y Achievements: travel in golden week holidays has gradually made domestic travel
a must in the life of Chinese citizens. In 2012, Chinese citizens have made 2.957
billion travels in China.
8. Job creation
y CNTA and the National Development and Reform Commission
convened a national meeting on developing tourism to promote
employment. The meeting came up with policy measures to
develop tourism to boost employment.
y 11 million people work directly for tourism industry in China.
Tourism has created 76 million jobs in China.
y Employment has been incorporated into tourism development
plans. The Twelvth Five-Year Tourism Development Plan
proposed to create 15.25 million jobs directly related to tourism
industry with 700,000 new jobs created every year.
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9. Social exchanges and stability
Poverty alleviation
——Tourism is in a favorable position to alleviate poverty:1. low start-up cost
with natural endowment; 2. low employment threshold with broad scope and
wide fields at multiple levels; 3. strong pulling effect on related sectors and
capacity building; and 4. sustainable due to its emphasis on effective
protection of resources and the environment.
——Cooperation with poverty alleviation departments to promote tourism in
poverty-stricken areas in terms of planning, financial support, human
resources training, and product development in order to help increase
farmers’ income and get rid of poverty. Three pilot zones to cut poverty by
promoting tourism have been set up in Ningxia, Hebei and Jiangxi.
——Incorporation with village tourism to encourage richer urban residents to
travel to rural areas to promote economic and social development in rural
areas and promote exchanges between urban and rural cultures.
10. Respect and honor for tourism employers
——We make the training plan for tourist guides a long-term
project and hold national tourist guide contests to improve their
training.
——We are committed to resolve problems in the compensation
of tourist guides to improve their economic and social status.
——National legislation drafts provide articles governing
civilian relationship between tourists and service providers.
——National meetings have been held to award outstanding
tourism organizations, model workers and model tourist guides
nationwide.
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11. Improvement of tourism products
——New products and patterns: cruiser tourism, golf tourism, skiing
tourism, hot spring tourism.
——The government supports the establishment of such
organizations as hot spring tourism association and tourism
product association.
——A pilot medical travel zone will be established in Hainan.
——Specific tourism development plans, such as one on cruiser
tourism will be worked out.
12. Continuous expansion of tourism fields
y Village tourism: from cities to the countryside
——The government has proposed a village tourism project to
increase rural residents’ income
y Maritime tourism: from land to sea
——This year has been designated as the “Year of Maritime Tourism”.
Air, space and helicopter tourism: from earth to low and upper air
——Helicopter tourism in Beijing, Tianjin and Shanghai is appealing
to tourists.
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II. Challenges
In the sustainable development of tourism industry, we face a
number of challenges amid the rapid development of China and
its tourism industry, such as:
1.Poor infrastructure: the accessibility of many
tourism attractions is low.
2.Tourism workers need to improve their skills
and professionalism: rural education is
underdeveloped.
3.The rule of law should be strengthened:
restraint on some development and tourism
activities should be stepped up.
4.Institutional arrangements need to be
improved: vacation travel time and land
system etc.
III. Looking ahead
Legal and institutional arrangements should be the top priority as their improvement
will rein in behaviors of different players in the industry. The central government will
further improve vacation system, land use system, and paid use and protection system
of resources
.
Vacation system: a more flexible paid leave system will be
introduced and implemented so that tourism consumption
will be more balanced in different time and areas.
Land use system: an appropriate paid system to transfer
land use rights will help promote tourism product
innovation and better meet investors’ needs.
Paid use and better protection of resources: tourism
planning will be more legally binding to better rein in
disorderly, inefficient and destructive development
activities.
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Country’s Approach on
Sustainable Tourism in Lao PDR
25TH CAP-CSA JOINT MEETING & UNWTO CONFERENCE ON
SUSTAINABLE TOURISM DEVELOPMENT
12-14 April 2013, hyderabad, India
Presented by:
Mr. Sounh Manivong
Director-General, Tourism Development Department
Ministry of Information, Culture and Tourism
Lao PDR
Country’s Approach on
Sustainable Tourism in Lao PDR
} Policy
of Lao on Tourism Development
} Community-based Tourism
} Public-Private Sector Partnerships to
Enhance and Sustainable Tourism
} Example of Destination Management
Strategies currently in place in Laos.
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Policy of Laos on Tourism Development
-
The Government of Lao PDR has placed tourism as 1
of 11 priority sectors to contribute to country’s socio economic development;
-
Tourism is now a major contributor to national
income (7% - 9% of GDP) and employment;
-
Focus on the development of sustainable tourism
based on culture, natural and historical resources;
-
To implement an open - door policy concerning
cooperation with foreign nations in economic and
cultural maters;
Policy of Laos on Tourism Development
(Cont.)
-
To
promote
tourism
development
that
alleviates poverty and stimulates local
production;
-
To generate and distribute income to the multi
– ethnic Lao People;
-
Conserve and protect ancient archaeological
sites, the natural environment and historic
monument.
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Community-based Tourism
} Economic
(community development,
income, employment)
} Educational (new job skills, promotes local
knowledge)
} Social (raises quality of life, gender and
age equality, management capacity)
} Health (promotes good hygiene)
} Environmental (promotes environmental
responsibility and promotes conservation)
Public-Private Sector Partnerships to
Enhance and Sustainable Tourism
}
}
}
}
}
A PPP is a cooperative venture for the provision
of infrastructure or services.
It builds on the expertise of each partner that
best meets clearly defined public needs.
It balances the allocation of resources, risks, and
rewards between the partners.
The public sector maintains an oversight and
quality assessment role.
The private sector is more closely involved in the
actual delivery of the service or project.
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Public-Private Sector Partnerships to Enhance
and Sustainable Tourism (Cont.)
Motivations of governments to enter into PPPs:
1.
To attract private capital investment (often to
either supplement public resources or
release them for other public needs);
2.
To increase efficiency and use available
resources more effectively; and
3.
To reform sectors through a reallocation of
roles, incentives, and accountability.
Example: Viengxay Town Master Plan
Quick overview of process
- Master Plan developed to
guide the town’s development
up to 2026
- Participatory process including
a multitude of stakeholders
- Preservation of heritage and
other tourism assets is included
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KEY ISSUES
1. Key stakeholder consultation
─
Workshop with members of the Viengxay community
─
Exchange the ideas for the future development and growth
of the town
─
There are 4 main questions for discussion
1.
What are the characteristics of the town of Viengxay
that you like or value ?
2.
What are the characteristics you do not like about the
town of Viengxay?
3.
What are the activities or land uses which are missing in
the of Viengxay at the moment?
4.
If the cultural heritage of the town attracts more tourists
, where should these uses be located within the town?
FUTURE DIRECTION
1. The vision for Viengxay ; 2006 – 2026
“Viengxay is a town of Historical national heritage”
“Viengxay is a natural national heritage”
2. From this vision, the following five key themes or
elements
- Viengxay is a national heritage town
- Viengxay is a prosperous town
- Viengxay is a healthy town
- Viengxay is a walking town
- Viengxay is a green town
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IMPLEMENTATION
-
Implementation strategy which priorities
key actions
-
Design Guidelines accompanying the
master plan
-
Promoting the master plan and public
awareness program
-
Training local officials on the objective and
requirement of the master plan
REVIEW AND MONITORING
-
Establishment of review and monitoring
processes
- Management and monitoring Toolkit
- Establishment of a good data base
- Regular reviewing of the master Plan
- Five year Reviews of the master Plan
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Thank you!
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CRITERIA FOR SUSTAINABLE
TOURISM DEVELOPMENT:
MALAYSIA EXPERIENCE
DR. ONG HONG PENG
SECRETARY GENERAL, MINISTRY OF TOURISM, MALAYSIA
12 APRIL 2013
UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
9 Policy
Framework
9 Criteria & Applications
9 Initiatives
9 Conclusion
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
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NATIONAL TOURISM POLICY
Develop tourism industry into a major and sustainable
sector which contributes to socio-economic development
National Ecotourism Plan
Sustainable
Development
Socio-economic
Development
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
CRITERIA
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ACCREDITATION CRITERIA
¾
Natural area focus
¾
Education and interpretation
¾
Environmental sustainability
¾
Contribution to development
of local communities
¾
Tourist satisfaction
¾
Responsible marketing
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
ENDORSEMENT CRITERIA
‰
Information
‰
Staff
‰
Initial Impression
‰
Safety
‰
Attraction
‰
Sustainability Practices
‰
Facility
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
184
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MAJOR CRITERIA:
X Accommodation
X Environmental
X Food
X Local
and beverage
X Safety
and security
X Activities
sustainability
benefits
X Marketing
and promotion
offered to visitors
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
INITIATIVES
185
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UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
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UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
187
6
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UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
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THINK TOURISM ACT TOURISM
Tourism Protects, Preserves & Conserves
Mother Nature, Heritage and Culture
Its reefs cover
an area of 208 hectares.
15
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
189
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The Potential of Tourism in Myanmar
12-4-2013
Presented by:
Hla Myint
Deputy Director
Ministry of Hotels & Tourism,
Building No.33, Nay Pyi Taw,
The Republic of the Union of Myanmar.
¾ Brief Introduction of Myanmar
¾ Attractions of Myanmar
¾ Glimpse into Tourism performance &
Tourism Policy
¾ Investment opportunities
¾ Challenges to the tourism sustainability
190
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1. Brief Introduction of Myanmar
THE
REPUBLIC
OF THE
MYANMAR
UNION
OF
- Total Land area of 676 577 sq k m2
- Over 100 national races, 80 per cent Buddhists
- Temperate weather, Warm summer, rainy , cool winter
-
Major economic sector
Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services.
-
Blessed with abundant national resources, rich in cultural and
national heritage
-
Strong Tourism Resources
191
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YANGON
Attractions of Myanmar
Yangon
Shwedagon Night
192
3
7/19/2013
Bagan
Mandalay
193
4
7/19/2013
Inlay Lake
Pyin Oo Lwin
Pwe Kauk Waterfall
Peik Chin Myaung Cave
194
5
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Mrauk Oo
Snowcapped Mountains (Putao)
195
6
7/19/2013
Beaches
Thadingyut Festival of Lights (October)
196
7
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Taunggyi Tazaungdaing, Hot-Air Balloon Festival
Thingyan (Water) Festival
16
197
8
7/19/2013
Tourist Arrivals
2009
2010
2011
2012
234417
297246
364743
559610
8861
13442
20912
32521
-
-
5521
1250
Border Tourism
519269
480817
425193
465614
TOTAL
762547
791505
GROWTH
-
3.8%
Yangon Entry
Point
Mandalay &
Bagan Gateway
Nay Pyi Taw
816369
3.14%
1058995
30%
Myanmar Tourism Statistics 2012
Tourist Arrivals
2013
2010
2011
2012
Yangon Entry
Point
297246
364743
559610
144843
Mandalay &
Bagan Gateway
13442
20912
32521
9616
-
5521
1250
-
Border Tourism
480817
425193
465614
89087
TOTAL
791505
816369
1058995
243546
GROWTH
3.8%
3.14%
30%
28%
Nay Pyi Taw
(Jan-Feb)
Myanmar Tourism Statistics 2012
198
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7/19/2013
Visitor Arrivals by Region (2012)
Region
Arrivals
%
Asia
380404
64.11
West Europe
130296
21.96
North America
44074
7.43
Oceania
20650
3.48
East Europe
9077
1.53
Middle East
3747
0.63
Other Americas
3536
0.60
Africa
1598
0.26
International Air Route to Myanmar
23 International Airlines to Yangon
8M
CA
MH
PG
TG
MI
3K
IC
CZ
FD
AK
㻌 CI
VN
W9
MU
QR
KE
NH
SQ
KA
OZ
BR
DE
7 Domestisc Airlines
Myanmar Airways International
Air China
Malaysia Airlines
Bangkok Airways
Thai Airways International
Silk Air
Jet Star Asia
Air India
China Southern Airlines
Thai Air Asia
Air Asia
China Airline
Vietnam Airline
Air Bagan
China Eastern Airline
Qatar Airways
Korean Air
All Nippon Airways
Singapore Airlines
Dragon Air
ASIANA Airlines (Seasonal)
EVA Air
Condor Airlines (Seasonal)
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Tourism Policy
1. Implementing the systematic development of hotel and tourism
Industry.
¾ To improve the standard of accommodation
¾ To improve the standard of tourist transportation;
¾ To improve the other tourism related facilities and services
including tour guides, tourist security, etc; and
¾ To upgrade the existing tourist destinations and develop new
destinations
Tourism Policy (cont.)
2. Developing and encouraging national and international
investment opportunities in the hotel and tourism industry.
3. Developing opportunities for wider participation of the private
entrepreneurs in the hotel and tourism Industry.
4. Promoting and Marketing Myanmar Tourism products to
international tourism markets with synergies of public- private
partnership.
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On Going Process
¾
Responsible Tourism Policy
launched on 27 September, 2012 in Nay Pyi Taw together with the
celebration of World Tourism Day
¾ Best practices for Foreign Visitors (Do’s & Dont’s)
launched on 23 October, 2012
¾ Master Plan
According to the timeline of ADB, Draft Master Plan final report will
be prepared at the beginning of 2013
¾ Community Involvement in Tourism Policy
Community Involvement in Tourism Policy is being prepared for long
term and sustainable development
Foreign Investment in Hotels
Foreign Investment Hotels Commercial Complexes
Sr.
Projects
Rooms
Investment
US$ (M)
Remarks
1.
30
5207
828.419
Completed
2.
6
1559
588.500
Under
Construction
36
6766
1416.919
201
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Foreign Investment in Hotels
Foreign Investment in Hotels
Sr.
Country
Hotel / Apartment
Investment
(USD in million)
1.
Singapore
12
597.756
2.
Vietnam
1
300.00
3.
Thailand
10
235.75
4.
Japan
6
183.013
5.
Hong Kong
4
77.000
6.
Malaysia
2
20.000
7.
British
1
3.400
Total
36
1416.919
Challenges
• Insufficiency of skilled labour and tourism professionals
• Need to be given more training programs for language skill
and capacity building
• Insufficient number of International standard hotel rooms
• Limited infrastructure: roads and railways, electricity
supply, telecommunication system and facilities
• Limited capital to undertake the necessary programs to
develop tourism
• Weakness of tourism knowledge awareness among the
people of Myanmar
202
13
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Future Tourism Strategic Direction
• Strengthen the institutional environment,
• Build human resource capacity and promote services quantity,
• Strength safeguards and procedures for destination planning
and management,
• Development quality products and services,
• Improve connectivity and tourism –related infrastructure, and
• Building the image, position and brand of tourism in
Myanmar.
Thank You
and
Welcome to
Myanmar
203
14
7/19/2013
Malraj B Kiriella
Director International Relations, Research,
Standards & Quality Assurance
SRI LANKA TOURISM DEVELOPMENT AUTHORITY
OUTLOOK OF TOURISM IN SRI LANKA IS POSITIVE
•
•
•
•
•
•
An early beneficiary of post conflict recovery
Tourism industries identified as trend setter
Infrastructure development placed on a fast track
Growing investor confidence. Many blue chip
companies in Sri Lanka entering the sector
We have achieved 1Mn. tourist arrivals target in 2012
17.5 % growth in arrivals and US $ 1bn revenue
204
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“It is undoubtedly the finest island in all
the world”
Marco Polo (13AD)
“ I made Sri Lanka my home as it the best
place to live and view the Universe”
Sir Arthur C Clarke – 1960
“No 1 of the 30 best places to visit in 2010 ”
New York Times- April 2010
“ Sri Lanka is so lovely. It truly deserves the
title the greenest country in the world. I
have never seen such friendly people in
whole of my travel”
Professor Philip Kotler – June 2011
“No 1 of the 6 best places to visit in 2010 ”
National Geographic 2011
“ No. 1 destination to visit”
Lonely Planet, 2013
THE VISION FOR THE FUTURE
205
2
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Fulfilling the Mahinda Chinthana
Vision for Tourism
KEY TOURISM OBJECTIVES
1.
Positioning Sri Lanka as one of the most sought after tourist
destinations
2.
Promote tourism to reach annual tourist arrivals of 2.5 Mn
target by 2016
3.
Increase the annual foreign exchange earnings to USD 2.75 Bn
by 2016
4.
Attract USD 3 Bn or more foreign direct investments (FDI) to
the country within next 5 years.
5.
Increase the room capacity to 45,000 by 2016
6.
Reach 500,000 direct and indirect employment within the
next 5 years
206
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Creating an
environment
conducive for
tourism
Improve
domestic
tourism
Attracting
new tourists
Improve the
global
perception
about the
country
Ensuring
arriving
tourists are
happy
ECONOMIC CONTRIBUTION OF TOURISM
Year
2011
2012
2016
Tourist arrivals
855,975
1,005,605
2,500,000
Total Employment *
No of Jobs/Tourist
138,685
250,000*
600,000
6 :1
4 :1
4 :1
57,786
104,500*
250,000
No of Direct Jobs
No of Direct Jobs /Tourist
15:1
9:1
10.1
Assuming total dependents in
tourism to be (1:3) ratio
416,055
750,000*
1,800,000
No of dependents from the
industry from total population
2.0 %
2.3%
7%
$ 839 mn
$ 980 mn
$ 2.5 Bn
Total annual income from tourism
* estimate
We are pushing for more high spending tourists with greater value creation.
207
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VALUE PROPOSITION
Authenticity, Compactness, Diversity
Beaches
Festivals
Heritage
Scenic
Sports & Adventure
Bliss
Wild life
Essence
‘8 wonderful experiences in 8 wonderful days’
TOURIST ARRIVALS
Month
2011
2012
Growth
January
74,197
85,874
15.7%
February
65,797
83,549
27.0%
March
75,130
91,102
21.3%
April
63,835
69,591
9.0%
May
48,943
57,506
17.5%
June
53,636
65,245
21.6%
July
83,786
90,338
7.8%
August
72,463
79,456
9.7%
September
60,219
71,111
18.1%
October
69,563
80,379
15.5%
November
90,889
109,202
20.1%
December
97,517
122,252
25.4%
TOTAL
855,975
1,005,605
17.5%
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TOURISM GROWTH IN SRI LANKA - 2012
Market
Rank
Arrivals
Growth against
previous year
Emerging Markets
India
1
176,340
2.9%
UK
2
114,218
7.7%
Germany
3
71,642
28.2%
France
4
56,863
16.8%
Middle East
5
56,169
-0.3%
Australia
6
51,614
23.7%
Maldives
7
47,572
8.1%
USA
8
29,907
22.6%
Canada
9
29,329
18.9%
Russia
10
28,402
32.8%
China 25,781 – 58.1%
Ukraine 22,348 – 124.2%
Japan 26.085 - 26.7%
Currently volumes
are not very high
but these are growth
markets according
to global trend
KEY TOURISM TARGETS 2012-2016
Country
India
China
2012
2013
2014
2015
2016
176,3400
230,000
280,000
325,000
400,000
25,781
60,000
125,000
190,000
275,000
114,218
122,000
150,000
285,000
250,000
Germany
71,642
90,000
115,000
150,000
200,000
Middle East
56,169
90,000
110,000
150,000
200,000
UK
Russia
28,402
55,000
75,000
115,000
175,000
Japan
26,085
50,000
75,000
100,000
125,000
France
56,863
62,000
73,000
86,000
100,000
Benelux
38,077
50,000
65,000
85,000
100,000
USA
29,907
42,000
50,000
60,000
75,000
Australia
51,614
50,000
55,000
62,000
75,000
Sing/Malaysia &
Thailand
Italy
46,946
45,000
50,000
55,000
60,000
15,871
16,000
28,000
40,000
50,000
Scandinavia
29,801
35,000
40,000
45,000
50,000
South Korea
7,838
20,000
30,000
40,000
50,000
Switzerland
20,054
20,000
26,000
32,000
40,000
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THE AVAILABLE ROOM CAPACITY
2010
2011
2012 AS AT NOV
Units
Rooms
Units
Rooms
Units
Rooms
FIVE STAR
14
3,230
14
3,230
14
3,230
FOUR STAR
14
1,638
15
1,638
15
1,784
THREE STAR
16
1,324
15
1,324
16
1,201
TWO STAR
35
2,008
36
2,008
36
2,022
ONE STAR
34
1,177
33
1,177
33
1,171
UNCLASSIFIED
BOUTIQUE
HOTEL/ VILLA
140
5,337
139
5,337
155
6,102
44
505
44
505
45
520
TOTAL
297
15,219
296
15,158
314
16,030
Above numbers reflect only the registered tourist accommodation establishments.
With guest houses and home stay units the total capacity was 22,735 in 2011
NEW AREAS FOR
INVESTMENTS
•
•
•
•
•
•
•
•
Hotels
Convention/Exhibition Centers
Golf Courses
Race Courses
Water parks
Theme Parks
Shopping Malls
Taxi Services
•
•
•
•
•
•
Yacht Marinas
Entertainment Studios
Adventure Sports facilities
Light Aircraft Services/Sea Planes
Boat Manufacturing/Boat Hiring
Educational Institutes
210
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Jaffna
500 new rooms
Capacity Expectations 2011-2016
Kuchcheweli
2000 new rooms
Silavatura
500 new rooms
Kalpitiya
4000 new rooms
Sigiriya/Dambulla
300 new rooms
Vakarai
500 new rooms
Passikuddah
1000 new rooms
Hill Country
200 new rooms
Arugambay
300 new rooms
Colombo
2000 new rooms
Yala
500 new rooms
Dedduwa
500 new rooms
Hambantota
2000 new rooms
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HIGHWAYS and AIR TAXI SERVICES
Jaffna
Northern Highway
Completion date
yet to be confirmed
KatunayakaAnuradhapura Highway
153.3km
Anuradhapura
Colombo-Kandy
Highway
98km
(to be completed
by 2019)
Colombo-Katunayaka
Highway
26km
(to be completed by
November 2012)
Kandy
Ampara
Nuwara Eliya
Colombo
Outer Circular
Highway
28km
(to be completed
by April 2013)
Ratmalana
Bentota
Southern
Highway
126.5km
(to be completed
by Q4 2011)
Southern
Highway
Extension
Hambantota
Hambantota
Dikwella
Koggala
17
ONLINE VISA SYSTEM
•
•
•
•
From 1st January 2012 anyone who visits Sri Lanka can apply for Visa online.
Earlier people from 115 Countries had to go to our embassies abroad to get
Visa. Only 78 countries had on arrival visa facility. Now tourists from all 193
counties can apply online.
On arrival visa facility will continue for sometime until people get used to
online application process
Visa fee
–
–
–
–
•
$ 10 for SAARC countries
$ 20 for other countries
No fee for Children below 12 years and those in transit for less than 48 hrs
No visa requirement for Maldivians and Singaporeans
Payments could be made through credit card or authorized travel agents
212
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SUSTAINABLE TOURISM DEVELOPMENT POLICY OF THE
GOVERNMENT
1. Tourism should create economic value and help
raising the overall living standards of the society.
More people should benefit from Tourism.
2. Avoid any negative impact on our environment.
Development approvals will be given only after
carefully considering the environmental impact.
3. Any tourist visiting the country must have a
pleasant experience so that they will revisit the
country and also become a brand ambassadors for
Sri Lanka promoting the country with their friends
and relatives.
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Sustainable Tourism Development
in THAILAND
”ǤƒŽ‹ƒ–‹„Šƒ‰ƒ‰•‹–ǡ
‹”‡…–‘”Ǧ
‡‡”ƒŽ‘ˆ
DASTA: Designated Area for Sustainable Tourism Administration (Public Organization)
UNWTO Conference on Sustainable Tourism Development,
12 April 2013, Hyderabad, India
2
1
Sustainable Tourism in THAILAND: Approach
The Designated Area for
Sustainable Tourism Administration
(Public Organization) or DASTA has
been set up by reasons in the
promulgation of the Royal Decree
on the setting up of the Designated
Area for Sustainable Tourism
Administration (Public Organization)
B.E. 2546 (2003) with the objectives
set in accordance with the
government’s policy to develop
tourism in order to increase and
distribute
income
to
local
communities, with the roles defined
for DASTA as follows:
1. to have the administration and development
of areas for tourism in an integrated manner
2. to be the central organization in
formulation of policies and strategic plans
the
3. to coordinate with localities or areas that are
tourist destinations or to promote and develop areas
with tourism potentials to have administration of
area for quality tourism
4. to mobilize personnel, budget and tools for
use in the administration of tourism with unity,
and to solve problems promptly
5. to promote the use of knowledge of modern
management in order to reach the set objectives
Interdisciplinary, Holistic and Integrative Approach
2
2
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DASTA Mission: Who are we?: Together we can
DASTA
Issue/Agency
TAT
MOTS
Comparison of Missions of State Agencies: Driving Force for Tourism Development in Thailand
Status
Public organization
State enterprise
State agency
Minister of Tourism and
Sports
Report
Office of the Prime
Minister
Ministry of Tourism and
Sports
Mission
Designated area based
management: Integrated
approach
Marketing
Key
responsibilities
Supply
Carrying Capacity/
destination management
Demand
number, requirements
of tourists
In designated areas and
areas prepared to be
designated
Domestic and
International
Nationwide
53 years
11 years
Scales
10 years
Years
Promoting, supporting and
developing tourism to
enhance competitiveness and
create national income
Public Policy
policies, guidelines in
translating policy into practice
3
3
DASTA Roles and Responsibilities
Coordination
Bringing all involved
parties to have a
dialogue
all across sectors
government agencies,
network partners,
private and civic
sectors
Empowerment
and capacity
building
Working with local
authorities, local
communities to realize
their full potentials
Promotion
Promoting best practices
from the areas
Human capitals, financial
seeding, tools, and body of
knowledge in
management, in order to
achieve sustainable
tourism development
4
6
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Criteria in The Selection of Designated Areas
1. Values of destination
40
Indicator
number
9
1.1 Biological value
(10)
(2)
1.2 Physical value
(10)
(3)
1.3 Social value
(10)
(2)
1.4 Risk of destruction
(10)
(2)
Factors to be considered
Total marks
2. Potentials in destination development
25
26
2.1 Potential in arranging tourism activities
(5)
(5)
2.2 Accessibility of destination
(5)
(5)
2.3 Safety in tourism
(5)
(6)
2.4 Potentials in developing infrastructure
(5)
(5)
2.5 Potentials in tourism development
(5)
(5)
3. Administration
3.1 Administration of destination conservation and environmental management
3.2 Tourism administration
Total
35
48
(25)
(27)
(10)
(21)
100
83
A designated area must gain no less than 75 percent in
assessment to be considered “passed” the set criteria
5
2
Designated Areas for Sustainable Tourism
DASTA
Area 5
5
3
DASTA
Area 4
DASTA
Area 3
DASTA
Area 6
Designated Area
4
6
2
DASTA
Area 2
1
DASTA
Area 1
1. Chang Islands and Vicinity
2. Pattaya City and Vicinity
Date of publication in
the Royal Gazette
24 Sep 2004
19 May 2009
3. Historical Parks of Sukhothai –
Si Satchanalai – Kamphaeng Phet
8 Jul 2011
4. Loei
27 Jul 2011
5. Nan Old Town
28 Jun 2012
6. Uthong Ancient City
28 Jun 2012
6
9
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Goals for the Destination Management
Chang Island
Uthong
Nan
Pattaya
Loei
Sukhothai
9
7
Sustainable Tourism in THAILAND: Strategies
Co - Creation
Low Carbon Tourism
Creative Tourism
Working together with all partners
8
9
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Development of Sustainable Tourism
DASTA has developed destinations in designated areas for sustainability in
3 dimensions, economic, social and environmental, in all 6 designated areas, to be
sustainable destinations as follows:
1. Tourism development in
social dimension
2. Tourism development in
environmental dimension
3. Tourism development in
economic dimension
9
9
Tourism Development in Social Dimension
Undertaking of projects that support communitybased tourism.
Co - Creation
1. Community tour
groups are managed
sustainably
Support of communities and local administrative
organizations in the project area, with tourism
activities as various traditional events held.
2. Economic and
social management is
for good quality of life
5. Services with
safety
The standards
certification of
community
4. Natural resources
and the environment
are managed in a
systematic and
sustainable manner
9
3. Cultural heritage is
conserved and
promoted
To ensure “Community Benefitting Through Tourism” (CBTT)
10
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Tourism Development in Environmental Dimension
Low Carbon Destination
Wastewater
Management
and Reuse
Solid Waste
W
management
ge
ement
Water
ater
ciency
Efficiency
Energy
Efficiency
The 4 measures to reduce global
warming condition through tourism.
9
11
Tourism Development in Economic Dimension
Community income (baht)
Creative Tourism
Creative Tourism Policy, DASTA has used
creative tourism as a tool for community
- based tourism development. Creative
tourism is tourism development that
stresses on value creation for tourism
resources on the basis of Thainess, such
as the way of life, local wisdom, art and
culture, and history.
Period
Salak
Khok
Nam
Chiao
Laem
Klat
Income database December 2011
71,400
44,750
27,220
Average increase income per month (Jan – Sep
2012)
14,280
57,877
17,293
Percentage of increased income
20.00
129.33
63.53
DASTA has defined indicators for the increased income from
tourism in Chang Islands and Vicinity, participated by 3 pilot
communities, namely, Salak Khok, Nam Chiao, and Laem Klat. The
result showed community income increase as follows
Salak Khok
9
Nam Chiao
Laem Klat
12
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International Network for Sustainable Tourism
Build
International
Relations
Bilateral and
Multilateral
Interactions
Exchange of
expertise
Dessimination
13
15
Challenges for Sustainable Tourism
1. Developing the country’s public transport system to be linked to tour
routes, as one should be able to come to Thailand through several channels.
2. Developing new destinations or creating new tourism activities which are
distinctive and interesting as tourist attractions.
3. Emphasis should be placed on developing creative tourism as the tool in the
development of tourism for sustainability.
4. The promotion of environmentally-friendly travels or the Low Carbon
Tourism.
5. The coming era of ASEAN Economic Community or AEC. For this challenge,
there is an urgent need to develop human resources, by enhancing the
potentials of Thai workforce and tourism operators.
14
15
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Challenges for Sustainable Tourism
6. Means to increase income from new forms of tourism.
7. Confidence in the country’s stability should be promptly built. At the same
time, safety in life and property must be established in earnest, so as to
reassure tourists.
8. Thai people should welcome tourists as genial hosts, dealing with them in
good faith and with honesty, not to take advantage of tourists.
9. In inter-agency operation, all sides should be more open and listen to
others.
15
15
DASTA:
To be sustainable tourism
development intelligent unit
by
Creating an orchestrating working environment among all
partners for sustainable tourism development
16
5
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7/19/2013
Sustainable Criteria for Tourism
STRENGTHENING PARTICIPATION AND
PARTNERSHIP: Learning from EATOF
(East Asia Inter-Regional Tourism Forum)
Presented by Muhammad Baiquni
Center for Tourism Studies, Gadjah Mada University
Yogyakarta, Indonesia
Outline
1.
Introduction: EATOF Forum
2.
Change and Challenge
3.
Participation & Partnership
4.
Case Study: Destination of Yogyakarta
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aka ta
5.
Policy Framework Agenda 21 of the Province
6.
Green Programs: Sustainable Indicators
7.
Learning from Yogyakarta Experience
8.
Conclusion and Recommendation
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Introduction
Change & Challenge in Tourism
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New lifestyle of tourist from new emerging economy with
huge population, such as China, India and Indonesia
Changing market demand and preferences
Heightened competition from new and emerging
destinations in an increasingly global market
New and rapidly changing technologies: communication and
transportation Æ smart society
Government have to innovate and improve policy
Business should not only for profit, but also give benefit to
the people and conserve the planet
Community have to strengthen their role in managing their
resources, assets and cultures
There is a need to implement participation and partnership
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Concept of Participation & Partnership
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The Rio Declaration of 1992. Principle 10 states that
"environmental issues are best handled with participation of
all concerned citizens, at the relevant level”.
Participation - the act of sharing in the activities of a
group, involvement of stakeholders in implementing their
commitment to achieve common goals.
Partnership is an arrangement where parties agree to
cooperate to advance their mutual interests.
EATOF forum is an inter-regional cooperation to maximize
joint tourism promotion. Each country is represented by a
province as a tourism destination. EATOF member province
governments openly involving ABC+G (Academia, Business,
Community and Government) in the development of tourism
destinations and promotions.
Social Dimension
Economic Dimension
Sustainable Tourism
Cultural Dimension
Environmental Dimension
The Structure of Sustainable Tourism
Partnership
Participation
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Case Study: Destination of Yogyakarta
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In 2003, the Provincial Government launched a
Green Policy, Plan and Program: “Toward Jogja
the Eco-Province: The Regional Agenda 21 for
the Sustainable Tourism Development of the
Special Province of Yogyakarta”.
In 2007, a “Guide Book and Assessment
Methods: Green Kampung” have been
implemented for monitoring and implementation of
the green policy.
Yogyakarta province received award such as
environment friendly city, destination marketing,
etc. But Yogyakarta also have experienced disaster
of 2006 earth quake and 2010 volcano eruption.
Yogyakarta have more than 3 million population,
area 3,200 km sq various ecosystems.
AGENDA 21 SUSTAINABLE TOURISM
at the Province of Yogyakarta Special region
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Objective is to promote sustainable tourism development
in the province of Yogyakarta Special Region (DIY)
The specific objective are:
To relieve the pressure of Malioboro from the heavy traffic and street
vendors, and thereby enhancing its sustainability as a prime tourism
assets.
To develop a sustainable tourism plan for the whole DIY and its
implementation in which the local communities will be the main
beneficiaries
To strengthen scientific basis of sustainable tourism in DIY
To promote cooperation and synergies between stakeholders and
interested parties at the provincial, national and international.
To develop professionally trained manpower for the operation and
management of a sustainable tourism
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Environmental Dimension
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Pro environment policy.
Spatial plan based on ecosystems and their various
ecosystems carrying capacity.
Uses of appropriate technology, renewable energy and
resources management especially in rural sustainable
development.
Implement 3 R (reduce, reuse and recycle); e.g. reduce
greenhouse gas emission, create policy for efficiency in the
use of electricity, water and energy.
Mitigation of disasters (earthquake, tsunami, eruption, flood
and landslide), reduce vulnerability by capacity building of
the people.
Cultural Dimension
z
z
z
z
z
z
Yogyakarta is the heart of Javanese culture. The governor
is Sultan Hamengkubuwono X who is a cultural leader.
Yogyakarta surrounded by two world heritages: Borobudur
(Buddhism temple) and Prambanan (Hindu temple).
Each community have their own unique traditions. They
maintain values, tradition and practices.
Interaction between tourist and community may create
some changes.
Tourist have to respect the culture and social existence.
Tourism activity has positive and negative impacts to
community and environment. It may create to improve
quality of life of the community as well as to conserve the
heritage and the environment.
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Social Dimension
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Democracy based on the tradition of Gotongroyong which
can guarantee that equitable opportunities for all can be
created. Democracy meant in the Agenda 21 DIY has its
root in the village democracy of rembugan (deliberation)
(Soemarwoto, 2003).
Yogyakarta is popular as student city where home of more
than 100 campuses of higher education. Many student
come from various islands of Indonesia and abroad.
Yogyakarta is a miniature of Indonesia, multi-culture and
an the city of tolerance.
Pro poor, pro gender and pro livelihood job policies. The
people actively involved in the decision-making process.
Human Development Index; e.g. life expectancy,
educational attainment, livelihood income.
Economic Dimension
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Access for all to economic resources; e.g. financial, land
and natural resources.
Quality of economic growth (green, just and sustain).
Number of job opportunity as a result of tourism activity.
Number of small and medium enterprises and cooperative
working in tourism industry.
Number of creative industry such as ICT, film industry, art
gallery, etc.
Decreasing number of poverty and unemployment.
Reducing the gaps within the community, between rural
and urban areas
Eco-efficiency technology to support tourism industry.
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PARTICIPATION:
Involvement & Empowerment
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Change from top down command and control, to participatory
self-regulation paradigm.
Community based tourism in villages level in the last decade.
Number of student attended in tourism school.
Number of tourism research (applied research, thesis and
dissertation).
Number of micro and small enterprises.
Number of tourism industry and professional association.
Capacity building and training for community involving in
tourism activity.
Public participation and control through dialogue in radio,
television, newspaper and social media.
PARTICIPATION
Eco-Efficiency in Technological Instruments
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Eco-efficient behavior is not only founded on technology,
but equally important is also culture. Hence, the culture of
eco-efficiency has also to be nurtured.
Practical in housekeeping hotels
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Use both side of paper to print out documents
Reuse envelope, especially for internal correspondent
Set air conditioner at comfortable temp 22 degree Celsius
Use keys as master switch of the room power
Reuse towels and bed covers for several times
Practical in resource use
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Use water in modest for bath, toilet use, wastafel
Use timer for television and other electronics tools
Take food in appropriate way, don’t waste the food
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PARTNERSHIP:
in Product Development & Marketing Promo
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Marketing and Promotion
„ Internet online marketing; e.g. hotels booking, ticketing
„ Java Promo, strategic alliance of local government
„ Free Map promotion of destination, products, events
„ Exhibition joint promotion & marketing
Product Development
„ Infrastructure development/renewal
„ Attraction development/renewal/diversification
„ Enhanced productivity and service
„ Community development/renewal
„ Cultural and heritage protection
„ Environmental protection/enhancement
Types of Partners & Partnership
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Partnership in research and innovation among universities,
business and community.
Partnerships create opportunities for private sector
enterprises of all sizes, and for NGOs, throughout the
tourism value chain.
Partnership in supply chain of agriculture products and
restaurants in the city, e.g. organic products, herbal
medical, flowers.
Partnership in sharing experience in management; e.g.
between stars hotels and home stays village tourism.
Large infrastructure PPPs will be awarded to large
contractors, but MSMEs typically participate as
subcontractors, and benefit from the project outcomes.
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APPLICATION OF PARTICIPATION AND PARTNERSHIP
IN EARTQUACKE AND VOLCANO ERUPTION IN
RECOVERY PROGRAM IN YOGYAKARTA
• 2006 Earthquake killed 6,000 people and 100.000
houses destroyed
• 2010 Merapi is the most active volcano in Indonesia. The
last eruption was in November 2010, killed 300 people
and destroyed thousand of houses
Volcano Eruption 2010
(From Disaster to New Geo Tourism Destination)
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Borobudur in the Shadow of Merapi Volcano
Earthquake 5,9 SR in 2006
(Strengthening Solidarity in Participation & Partnership)
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Making solidarity: women have strong role in critical situation
Volunteers analyzing data disaster victims
using Geographical Information System
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Students implemented their
knowledge for disaster relief
Conclusions
1.
2.
3.
4.
EATOF forum has experience and effective role in
strengthening participation and stimulating partnership at
provincial level.
Learning from Yogyakarta (Indonesia) experiences:
Participation and partnership can be a powerful tool for
tourism product and destination development, as well as
for research, marketing, and promotion.
The strategic use of partnerships can contribute
significantly to the development of a sustainable tourism
program.
Participation and Partnership in sustainable tourism
encompass a variety of different models, from simple social
collaborations designed to improve the tourism experience,
to major infrastructure and project development projects.
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Matur Nuwun …..Thank You
234
13
Director of the Board & Secretary General
Japan Association of Travel Agents
April 2013
Kazuyoshi Hasegawa
UNWTO Conference at Hyderabad, India
Overview of Japan’s
Sustainable Tourism Development
235
5. JATA “Tabihaku” Travel Showcase 2013
4. Speedy Recovery Actions after the Disaster
3. Proposal to Sustainable Tourism Growth in
Southeast Asia Region
2. Basic Information of the Japanese Overseas
Travel Market
1. About Japan Association of Travel Agents
Index
2
1
–
–
–
–
Active members:
Associate Members:
Domestic Allied Members:
Overseas Allied Members:
1,130 licensed travel agencies
497 companies
91 companies
590 companies
• Members (as of January 2013):
3
236
–
–
–
–
–
–
To generate new demand for travel
To respond to changes in the travel business environment
To promote business compliance and risk management
To boost development of human resources
Activities to reinforce public relations
Projects to support members’ interests and purposes
• Objectives
Outbound Travel
Inbound Travel
Domestic Travel
Social Contributions
• Field of Activities
• Japan Association of Travel Agents (JATA) is committed
to the growth of the outbound, inbound and domestic
travel market through the collection and provision of
information on travel operations and international
exchange, identifying issues, streamlining business
operations, working to improve infrastructure, and
eliminate barriers that discourage Japanese travel.
–
–
–
–
About Japan Association of Travel Agents
About Japan Association of Travel Agents
4
2
5. JATA “Tabihaku” Travel Showcase 2013
4. Speedy Recovery Actions after the Disaster
3. Proposal to Sustainable Tourism Growth in
Southeast Asia Region
2. Basic Information of the Japanese Overseas
Travel Market
1. About Japan Association of Travel Agents
Index
5
237
Data Source: JNTO and JATA
8,350,835
Inbound
2008
15,987,250
㻞㻜㻜㻤
2009
6,789,658
15,445,684
㻞㻜㻜㻥
㻻㼡㼠㼎㼛㼡㼚㼐
Outbound
㻜
㻞㻜㻜㻜
㻠㻜㻜㻜
㻢㻜㻜㻜
㻤㻜㻜㻜
㻝㻜㻜㻜㻜
㻝㻞㻜㻜㻜
㻝㻠㻜㻜㻜
㻝㻢㻜㻜㻜
㻝㻤㻜㻜㻜
㻞㻜㻜㻜㻜
(Unit: Thousands㸧
2010
8,611,175
16,637,224
㻞㻜㻝㻜
6,218,752
16,993,000
2011
㻞㻜㻝㻝
㻵㼚㼎㼛㼡㼚㼐
Japan Inbound & Outbound 2008 ~ 2012
8,368,100
18,490,000
2012
㻞㻜㻝㻞
6
3
+ 3.8%
᧧5.3%
2012/2011
2012/2010
㻞㻜㻝㻝
FEB
+ 21.9
+ 13,0
1,573
MAR
+ 11.1
+ 22.3
1,737
APR
+ 16.3
+ 26.6
1,411
MAY
+ 12.0
+ 22.7
1,414
JUN
+ 12.4
+ 16.4
1,475
+ 8.8
+ 13.5
1,595
JUL
㻶㼡㼘
㻞㻜㻝㻞
㻲㼑㼎 㻹㼍㼞 㻭㼜㼞 㻹㼍㼥 㻶㼡㼚
㻞㻜㻝㻜
'DWD6RXUFH-DSDQ1DWLRQDO7RXULVP2UJDQL]DWLRQ-172
1,331
JAN
㻶㼍㼚
2012
㻜
㻞㻜㻜
㻠㻜㻜
㻢㻜㻜
㻤㻜㻜
㻝㻜㻜㻜
㻝㻞㻜㻜
㻝㻠㻜㻜
㻝㻢㻜㻜
㻝㻤㻜㻜
㻞㻜㻜㻜
(Unit: Thousands)
+ 19.7
+ 10.0
1,965
AUG
+ 5.3
Ⴄ 0.9
1,622
SEP
+ 2.3
Ⴄ 3.1
1,470
OCT
+ 3.0
Ⴄ 3.9
1,440
NOV
+ 9.3
Ⴄ 2.2
1,430
DEC
㻭㼡㼓 㻿㼑㼜 㻻㼏㼠 㻺㼛㼢 㻰㼑㼏
Number of Japanese Overseas Travelers per Month
2010ᨺ
ᨺ2012
Total
+ 11.1%
+ 8.8%
18,490
7
238
– Strong Japanese yen
– Unexpected environment issues
– Uncertainty of safety issues
• Threats - Unfavorable Events for Future Growth
– Hawaii, Southeast Asia, Europe and US Mainland
– SIT and South America
• Target Sightseeing Destination
– Leisure Market: Female (20’s and 30’s), Senior and Family
– Business travelers
• Target Market
– Strong economic recovery of Japan
– Aggressive marketing actions by leading international airlines
– Increase in International flight slots at major international airports at Tokyo, Nagoya,
Osaka, Fukuoka and local airports
– Expanded booking channels (e-commerce, media advertisement, etc.)
• Opportunities to support substantial increase
The number of Japanese overseas travelers in 2013 is
expected to increase approximately by 3% over the previous year.
Overall Prospects for
Japanese Overseas Travel in 2013
8
4
15,987
-7.6䠂
Travelers
Growth
2008
㻞㻜㻜㻤
+7.7%
-3.4%
+2.1%
+8.8%
18,490
2012
㻞㻜㻝㻞
16,994
2011
㻞㻜㻝㻝
16,637
2010
㻞㻜㻝㻜
15,445
2009
㻞㻜㻜㻥
Data Source䠖㻌 䠦䠪䠰䠫 and JATA
㻌
㻜
㻞㻜㻜㻜
㻠㻜㻜㻜
㻢㻜㻜㻜
㻤㻜㻜㻜
㻝㻜㻜㻜㻜
㻝㻞㻜㻜㻜
㻝㻠㻜㻜㻜
㻝㻢㻜㻜㻜
㻝㻤㻜㻜㻜
㻞㻜㻜㻜㻜
䠄Unit: Thousands䠅
+2.7%
19,000
2013
㻞㻜㻝㻟
Annual Number of Japanese Overseas Travelers
2008ᨺ
ᨺ2015 (Actual & Forecast)
+ 2.6%
19,500
2014
㻞㻜㻝㻠
+2.5%
20,000
2015
㻞㻜㻝㻡
9
239
5. JATA “Tabihaku” Travel Showcase 2013
4. Speedy Recovery Actions after the Disaster
3. Proposal to Sustainable Tourism Growth in
Southeast Asia Region
2. Basic Information of the Japanese Overseas
Travel Market
1. About Japan Association of Travel Agents
Index
10
5
China & Korea
+ 950,000
+ 15%
2015 / 2009
Growth %
+ 1,120,000
+ 38%
+ 2,400,000
+ 55%
E&A
+ 14%
+ 280,000
+ 12%
+ 50,000
Oceania
㻻㼏㼑㼍㼚㼕㼍
㻞㻜㻝㻡
㻱㼡㼞㼛㼜㼑㻌㻒
㻭㼒㼞㼕㼏㼍
㻞㻜㻝㻞
America
㻭㼙㼑㼞㼕㼏㼍
㻞㻜㻜㻥
SE Asia
㻿㻱㻌㻭㼟㼕㼍
Travelers #
㻯㼔㼕㼚㼍㻌㻒
㻷㼛㼞㼑㼍
Data Source: JNTO and JATA
㻌
㻜
㻝㻜㻜㻜
㻞㻜㻜㻜
㻟㻜㻜㻜
㻠㻜㻜㻜
㻡㻜㻜㻜
㻢㻜㻜㻜
㻣㻜㻜㻜
㻤㻜㻜㻜
(Unit: Thousands䠅
Japanese Outbound Travel by Region
in 2009, 2012 and 2015 ~ growth in 6 years
11
240
• Establishing international measures for securing safety
for international travelers based on previous experience
• Improving travel facilities and infrastructure in tourist
areas in order to improve tour quality
• Establishing the legal basis facilitating international
travel (e.g. Visa issues)
• Two-way tourism development
According to JATA forecast, tourism in Asia during the next 20
years will grow by 4-5% every year based on
expanded aviation infrastructure.
The challenges to the travel industry for
sustainable tourism growth are:
Future Travel & Tourism in Asia
12
6
Two-way
Tourism
Government
Facilitation for
Overseas Travel
Environment
Travel Quality &
Improvement of
Services
Travel Safety &
Emergency
Measures
Sustainable Tourism Growth
in Asia
Future Asia’s Travel & Tourism
Sustainable Tourism Growth in Asia
13
241
Team of
Tourism Offices
Team of
Airlines &
Hotels
Team of
Travel Agencies &
Land Operators
Tourism Working Groups
In order to develop two-way tourism
in the Japanese international travel market,
JATA will continuously take a leadership role.
One of the most practical plans is to form and activate
tourism working groups.
Leadership Role of JATA
Establishment of Tourism Working Groups
14
1
7
5. JATA “Tabihaku” Travel Showcase 2013
4. Speedy Recovery Actions after the Disaster
3. Proposal to Sustainable Tourism Growth in
Southeast Asia Region
2. Basic Information of the Japanese Overseas
Travel Market
1. About Japan Association of Travel Agents
Index
15
242
16
• The increased risk of nuclear disaster caused many issues
to the travel industry in Japan.
• A nuclear power plant in Fukushima prefecture (240
kilometers away from Tokyo) was severely damaged,
leading to electric power cuts.
• Economy of the northeastern Japan was hit severely due
to The unprecedented disaster
• The total number of the death and missing is over 20,000,
and the number of disaster refugees is over 310,000
• On March 11, 2011, a 9.0 earthquake hit the north-eastern
coast of Japan and triggered unprecedented over 10-meter
high tsunami waves.
Unprecedented Scale of Disaster
8
Collect voices from
the travel industry
and
put together all efforts
Convey
our message to
general consumers
JATA
Tourism㻌㻌 Recovery
Declaration
Conduct
joint recovery
actions for
out- & inbound
On March 11, unprecedented earthquake and tsunami hit the northern Japan.
On April 15, JATA issued “Tourism Recovery Declaration” under the
encouraging motto “Cheer up Japan! Smile through Travel.”
Based on the Recovery Declaration, JATA conducted joint promotion actions
targeting general consumers
extensively in May, June and July aiming at a speedy recovery.
Also, attended overseas tourism workshops and meeting to share the up-todate recovery information after the event.
Recovery actions after the unprecedented disaster
Strategy for Speedy Recovery - Basic Plan
17
243
The 3rd Step:
Promotion
of
Japan inbound
travel
㼀㼔㼑㻌㻝㼟㼠㻌㻿㼠㼑㼜㻦㻌
㻯㼔㼑㼑㼞㻌㼡㼜㻌㻶㼍㼜㼍㼚㻘㻌
㼀㼔㼑㻌㻞㼚㼐㻌㻿㼠㼑㼜㻦㻌
㻱㼚㼏㼛㼡㼞㼍㼓㼑㻌㻌
㻿㼙㼕㼘㼑㻌㼠㼔㼞㼛㼡㼓㼔㻌㼀㼞㼍㼢㼑㼘㻌
㻼㼞㼛㼙㼛㼠㼕㼛㼚㻌
㻶㼍㼜㼍㼚㼑㼟㼑㻌㻻㼢㼑㼞㼟㼑㼍㼟㻌㼀㼞㼍㼢㼑㼘㻌
㼒㼛㼞㻌㻶㼍㼜㼍㼚㼑㼟㼑㻌㼐㼛㼙㼑㼟㼠㼕㼏㻌㼠㼞㼍㼢㼑㼘㻌
Encourage general consumers by saying, “Do business as usual. Do Travel
as usual.” Promote Domestic Travel first.
Then, encourage Outbound Travel and Inbound Travel
Joint recovery actions for domestic, out & inbound travel
Strategy for Speedy Recovery
18
9
㻵㼚㼎㼛㼡㼚㼐
㻶㼍㼚 㻲㼑㼎 㻹㼍㼞 㻭㼜㼞 㻹㼍㼥 㻶㼡㼚 㻶㼡㼘 㻭㼡㼓 㻿㼑㼜 㻻㼏㼠 㻺㼛㼢 㻰㼑㼏
㻻㼡㼠㼎㼛㼡㼚㼐
Data Source: Japan National Tourism Organization (JNTO)
㻙㻣㻜
㻙㻢㻜
㻙㻡㻜
㻙㻠㻜
㻙㻟㻜
㻙㻞㻜
㻙㻝㻜
㻜
㻝㻜
㻞㻜
(Growth %: 2011/2010)
Comparison Chart between 2010 and 2011
Japanese Overseas Travelers and Visitor Arrivals
19
244
5. JATA “Tabihaku” Travel Showcase 2013
4. Speedy Recovery Actions after the Disaster
3. Proposal to Sustainable Tourism Growth in
Southeast Asia Region
2. Basic Information of the Japanese Overseas
Travel Market
1. About Japan Association of Travel Agents
Index
20
10
Date:
September 12 ~ 15, 2013
Place:
Tokyo, Japan
Expected Number of Participating Countries:
Over 150 countries with 750 companies/organizations
Visitors:
130,000 people
Events:
Tourism Forum
International Business Meeting
Awards Commendation
Travel Showcase (exhibition for both B2B and B2C)
The JATA “Tabihaku” Travel Showcase (formerly the JATA
Tourism Forum and Travel Showcase) started in 1977 as one of
Asia’s largest tourism events with a goal to stimulate demand in
the tourism industry.
JATA “Tabihaku” Travel Showcase 2013
21
245
– Over 1,000-booth
– Over 130,000 visitors
• JATA Travel Showcase (exhibition)
– Tour grand prix commendation
– Travel agency award and special award
• JATA Tourism Award Commendation
– Inbound meeting (with 100 selected buyers and 290 sellers)
– Outbound meeting (with 230 selected buyers and 380 sellers)
– Media meeting (with 150 media)
• JATA International Business Meeting (for two days)
– Inbound symposium
– Outbound symposium
– Market Update Seminars (such as “Maritime Silk Road”, “Risk Management”,
“Eco Tourism”, “New Destination Development”, etc.)
• JATA Tourism Forum
Four Major Events:
JATA “Tabihaku” Travel Showcase 2013
22
11
786 110
UNWTO Conference on Sustainable Tourism
Development
The Media’s Perspective
Keypoints of Presentation by Imtiaz Muqbil,
Executive Editor, Travel Impact Newswire.
Firstly, a word of appreciation and thanks to both the government of India nad
the UNWTO for honouring me with this invitation.
This is personal view, the view of one individual media member. It is probably
not shared by many in the industry.
Sustainable tourism development is a fading concept.
Gross National Product has begun fading to make way for Gross National
Happiness. In the medical tourism business, post-sickness treatment has begun
fading to make way for pre-sickness prevention.
Same thing will happen in the sustainability business.
The NextGen step is already here.
There cannot be no sustainability without spirituality. It is linked to the next
great movement that is now under way -- the rise in pilgrimage travel. That also
link in with the prevailing hot-trend -- health and wellness travel. All three
tributaries are coming together into one big river.
No matter how much the travel & tourism industry does in terms of
sustainability, it is of little use unless all other sectors of the economy get
involved.
Today, many of the definitions and solutions of sustainability are textbook
theories, with both dominated by Western concepts. They are largely designed to
help sell consultancy services, certification schemes, equipment and
environmental technology. They provide superficial solutions. They treat the
symptoms, not the cause.
In the East, where the sun rises, the foundations of society were all designed to
be sustainable right at the outset. Four major religions that were founded in
India, and two others which have contributed significantly to its society,
economy and culture, are all deeply rooted in their environmental traditions.
The way our religions, cultures and traditions treat water offers a prime example.
In Asia, the rivers are known as mothers. Mae Nam Khong, Mae Nam, Ganga-Mata.
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Water is not something you just drink or use to wash clothes or nourish the
plants.
It is a source of life. Today, that is not well understood. In a few years, that will
change.
When was the last time you saw a sign in a hotel urging that water should be
saved because it is a source of life?
The deeper, unifying significance of water is best understood when you take a
pilgrimage.
Commercial philosophy teaches us to conserve water because it a source of
profit.
Sustainability teaches us to conserve water because it is a resource that is
running out.
Organisations like the international banking and financial institutions want to
privatise water supply because they say that putting a commercial value on it
will boost its judicious use.
Those are all useful but essentially superficial ways of looking at water.
Spirituality teaches us to conserve water because it is a source of life.
If we begin to treat it like our mother, we automatically begin to give it more
respect and love. The value of water changes, as does our relationship with it.
Travel & tourism is the only industry in the world that has been blessed with
assets given to us free -- culture and nature.
Nature, which includes forests, fresh air, water, is given to us free.
Culture, which includes our grand places of worship, is given to us free.
There is much more to sustainability than being green for the sake of a corporate
bottom line and corporate social responsibility.
In the new world order that is emerging, just about everything we do today is
going to prove unsustainable.
The media is still a long way from covering these issues with the breadth and
depth they deserve.
Just look at the content of most of the media these days, and it won’t take long to
figure that out.
But that, too, will change.
I will be happy to discuss that in some other forum. Today, there is no more time.
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Embracing the Sustainable Tourism Criteria of India
for the Tour Operator segment
by
Mandip Singh Soin FRGS
Founder & Managing Director, Ibex Expeditions
&
Honorary President, Ecotourism Society of India
www.ibexexpeditions.com
www.ecotourismsocietyofindia.org
Ibex Expeditions established in 1979
as an adventure travel company
The buzz words of
Eco tourism
&
Responsible Tourism
were unknown.
© Ibex Expeditions, India
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But the Ibex journeys were dedicated
to those who choose to tread lightly...
© Ibex Expeditions, India
The Nanda
Devi sanctuary
closed in 1982
© Ibex Expeditions, India
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The Nanda Devi Sanctuary closed in 1982. Foreign and Indian
climbers & trekkers compromised the fragile ecosystem by
burning juniper as firewood, leaving garbage and over
grazing.
© Ibex Expeditions, India
Nanda Devi National park was declared a UNESCO World
Heritage Site and was out of bounds for mountaineers and
trekkers – a grim reminder of tourism impacts !
© Ibex Expeditions, India
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Although from the
early years,
Ibex designed expeditions
and treks
with a guiding principle ...
“take nothing but photographs, leave nothing but footprints”.
© Ibex Expeditions, India
The Turning Point
1989 – Arctic Environmental Expedition
Instructor with the
international
environmental ‘Ice walk'
expedition.
To study the ozone hole
and the pollutants in the
Arctic.
© Ibex Expeditions, India
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UNEP supported this
Environmental
Expedition.
Findings were alarming.
• Ozone Hole enlarging
• Industrial pollutants in
the Arctic ice
© Ibex Expeditions, India
Made an Earth pledge…
…after the learning that
each of us can make a
difference.
A thousand mile journey
begins
with
a single step.
© Ibex Expeditions, India
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Ibex Expeditions signed the “Environmental Pledge”
of the Himalayan Environment Trust.
Uniquely, allowed our clients
to audit our environmental actions during their journey.
© Ibex Expeditions, India
Campfires never allowed
Ibex disallowed the use of firewood
on any Ibex trip,
even if it is waste firewood
as the local villagers need for this is greater.
© Ibex Expeditions, India
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© Ibex Expeditions, India
2002 – Converting local Tragopan Pheasant hunters in
Konohma, Nagaland to Naturalists.
Pledge taken jointly by Local community, State Governemnet
and NGO’s.
© Ibex Expeditions, India
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Based on the Tiger trail experience at Periyar, Kerala, where
poachers have turned into naturalist guides.
© Ibex Expeditions, India
1994 – Ibex opened winter tourism thus Ecotourism through Ice Trek –
Joint action between Ibex Expeditions, Ministry of Tourism & State Govt.
of Jammu & Kashmir. Giving the local community
an income in the winter months.
© Ibex Expeditions, India
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2002 – Year of Mountains & Eco tourism
declared by the United Nations.
Commemorated by an Indo Pakistan Friendship Expedition
in the Swiss Alps.
Supported by the UIAA & IUCN.
© Ibex
Ibex Expeditions,
Expeditions, India
India
©
© Ibex Expeditions, India
.
To commemorate Swiss Aletsch glacier as a World Heritage
site.
To champion the protection of Siachen Glacier as Peace Park.
To allow eco tourism to flourish in the region.
© Ibex Expeditions, India
© Ibex Expeditions, India
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2003 – Led the International Volcano & Eco Tourism
expedition to the Andaman & Nicobar Islands.
Aimed at visiting rain forests, marine life and local tribes and exploring
Eco Tourism potential.
© Ibex Expeditions, India
The Environment & Eco tourism
handbook for the Industry
Edited three editions
published by the Ministry of Tourism
in collaboration with
the PATA India Chapter
Environment Committee
Aims at giving practical educational information about eco tourism and good environmental operations.
© Ibex Expeditions, India
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Founder President, Ecotourism Society of India
The National body for Responsible Tourism
In India.
© Ibex Expeditions, India
Our Vision
*ESOI to become the nationally recognised apex body on Responsible
Tourism with strong global links.
*ESOI will engage in Advocacy, Creation of guidelines & Certification.
*Provide comprehensive support to the Government & travel
service providers in India.
© Ibex Expeditions, India
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FOUNDING MEMBERS
Mr. Mandip Singh Soin FRGS
Founder & Managing Director, Ibex Expeditions
P Ltd.
Mr. Prem Das Rai
Member of Parliament, Lok Sabha
Mr. Rakesh Mathur
Director & Principal Advisor – Zinc Hospitality,
Cross
Roads Hotels and CIE Hospitality
Mr. Jose Dominic
MD, CGH Earth Hotels
Mr. Toby Sinclair
Wildlife Film Maker & Director – India Safari &
Tours
Mr. Ravi Singh
CEO, WWF India
Mr. Krishna Kumar Singh
Former MLA, Madhya Pradesh, &
Environmentalist
M. D. Taj Safari Lodges, Bandhavgarh, M.P.
Dr. Venu V. IAS
Jt.Secretary, Ministry of Culture, Government of India
Mr. Steve Borgia
MD, Indeco Hotels
Mr. Avay Shukla
Former Additional Chief Secretary,
Forests, Govt. of Himachal Pradesh
Mr. Sarath C.R.
Naturalist and Environment Expert
Mr. Niranjan Khatri
General Manager – Environment, ITC WelcomGroup
Hotels
Mr. Sudhir Sahi
Consultant, UNDP
© Ibex Expeditions, India
Objectives
• To help develop policies and a code of conduct for promotion of
sustainable tourism.
• Encourage low pollution-generating practices – minimize carbon
footprint.
• Encourage energy saving practices, water harvesting, use of solar and
other natural energy sources.
• Encourage good waste management practices – especially non-bio
degradable materials.
• Encourage use of appropriate local practices, materials, art, craft,
architecture, food.
• Work with Service providers to enhance quality of their product and
services to a level so they can be sustainable and eco-friendly.
• Document the features of eco-sensitive areas.
© Ibex Expeditions, India
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1ST WORKSHOP
ORIENTATION PROGRAM ON ENVIRONMENTAL LAW & TOURISM
TO ENSURE RESPONSIBLE PRACTICES BY TOURISM SERVICES PROVIDERS – TO PROTECT
THE NATURE AND COMMUNITIES
SEPTEMBER 27-28, 2008, NEW DELHI
Environmental Law & Sustainable Tourism for Stakeholders
2ND WORKSHOP
DECEMBER 12 – 13, 2009, NEW DELHI
© Ibex Expeditions, India
3rd WORKSHOP
Cochin, KERALA, MARCH 19-20, 2010
Environmental Law & Responsible Tourism
4th WORKSHOP
APRIL 30 – MAY 1, 2010, Bhopal, MADHYA PRADESH
© Ibex Expeditions, India
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Practising Responsible Tourism
5th WORKSHOP
NOVEMBER 26- 27, 2010, Mahabalipuram, TAMIL NADU
Practising Responsible Tourism
6th WORKSHOP
Jammu, J&K, APRIL 6 & 7, 2011
© Ibex Expeditions, India
MAN-ANIMAL CONFLICT
7th Workshop
Yercaud, Tamil Nadu
September 6th, 2011
Practicing Responsible Tourism
8th WORKSHOP
September 26 & 27, 2011
SRINAGAR, J&K
© Ibex Expeditions, India
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Practicing Responsible Tourism
9th WORKSHOP
September 30 & October 1, 2011
LEH, J&K
Responsible Tourism –Issues & Practices
10th WORKSHOP
March 23-24, 2012, Guwahati, Assam
© Ibex Expeditions, India
Responsible Tourism – Issues & Practices
11th WORKSHOP
Aurangabad, Maharashtra
April 27-28, 2012
© Ibex Expeditions, India
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Chambal River Ecotourism Expedition
To introduce nature based tourism as an alternate income to the
otherwise notorious bandit ridden area.
© Ibex Expeditions, India
Second expedition in 2011 with Chairman of World Heritage
Sites Committee, Sujit Banerji and CEO, MPEDB, Ajoy Bhattacharya to
propose Chambal as a World Heritage site
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Other Milestones
ƒ Founding Members a part of the Core Committee for developing the
Sustainable Tourism Criteria (STCI)of India based on the Global Sustainable
Tourism Criteria (GSTC).
ƒ Officer bearers part of the Committee to develop the 12th Five Year Plan on
Tourism with regard to Sustainable Tourism Policies.
ƒ Principal Partner of Workshop on wildlife tourism organised by CII in Bhopal,
October 2011.
ƒ Members serve on National Tourism Advisory Council.
ƒ Members involved in pioneering project of trying to rehabilitate dacoits into
naturalists in the region of Chambal along with the Madhya Pradesh
Ecotourism Development Board.
© Ibex Expeditions, India
GSTC Principles
1. Effective sustainability planning
2. Maximizing social and economic benefits
for the local community
3. Enhancing cultural heritage
4. Reducing negative impacts to the
environment.
© Ibex Expeditions, India
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So what can the Travel fraternity &
Governments do ?
A LOT !
We are the spearhead of the change that
tourism can make.
If we are thinking about Change,
then lets believe WE can be it.
© Ibex Expeditions, India
Avatar, the movie
The film’s environmental message
is set against a spiritual backdrop.
The trees, the forests and everything in them are not merely
part of a natural ecology,
but a spiritual one.
© Ibex Expeditions, India
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The Tree of Souls
is us sitting here in the audience.
We need to undertake some
healing and worship.
© Ibex Expeditions, India
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ITC Green Centre, Gurgaon, India
Role of tourism in innovation Why ?
It touches different stakeholders
ITC Green Centre, Gurgaon, India
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What is innovation ??
• Ability to take risk.
• Break the existing industry norms.
• Demonstrate latent value not discovered
by industry before.
Offer latent service design not thought of
by customers.
ITC Green Centre, Gurgaon, India
Initiatives of ITC
ITC Green Centre, Gurgaon, India
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Intiatives of ITC
ITC Green Centre, Gurgaon, India
“Stern” warning-Nicholas Stern –
economist in U.K to “Carbonholics” of
the world
ITC Green Centre, Gurgaon, India
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Rupturing our umbilical chords
Ecological decline
ITC Green Centre, Gurgaon, India
Paradox-Daily drudge- waste in urban areas
ITC Green Centre, Gurgaon, India
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Geography of poverty
Poverty & affluence challenge
to eco system
ITC Green Centre, Gurgaon, India
“Forest precede civilisations;deserts
follow them”Francois Rene
ITC Green Centre, Gurgaon, India
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Love birds in the park
The big picture india
ITC Green Centre, Gurgaon, India
Pictures are meant to clarify ,provided
angle is right !!
ITC Green Centre, Gurgaon, India
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Accounting Principles –Not applied
to natural resources
•
•
•
•
•
The going concern principle
The principle of prudence
The principle of consistency
The precautionary principle
---------------------------------------
ITC Green Centre, Gurgaon, India
Principal of prudence ?
•
Timber value of forest featured in GDP ,but the fact that the
denuded area will not create economic value - Unanswered
•
•
Not implementing rain water harvesting-buying tanker water ?
P&M provision for depreciation How about aquifer
depreciation fund ?
•
Not using day lighting & complaining energy cost are high ?
•
Not using RC water for secondary use ?
•
Glazing -1st heating the building & then cooling using scarce
energy ?
ITC Green Centre, Gurgaon, India
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Environment externalities of
society
• Two types : negative and positive
• Environment principle : Internalize
environment externality – Tough but
possible
ITC Green Centre, Gurgaon, India
People with disabilities Kiosk
Tata Tele-Okhla
Quote
ITC Green Centre, Gurgaon, India
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World’s 1st 11 LEED Platinum
hotel chain
ITC Green Centre, Gurgaon, India
GREEN DESIGN –Critical insight :Freeze design
& energy simulation during commencement of
project
.
Broadly classified in five areas:
¾
Energy efficiency and renewable energy-51 %
savings by design intent
¾
Indoor environmental quality
¾
Conservation of materials and resources
¾
Safeguarding water and water efficiency-savings
40 %
¾
Sustainable site planning
ITC Green Centre, Gurgaon, India
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ITC Gardenia Internalized environment externality
& generated 3.2 crores worth natural capital value .
ITC Green Centre, Gurgaon, India
ITC gardenia reducing embodied water
of energy in non a/c coffee shop
ITC Green Centre, Gurgaon, India
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ITC gardenia reducing embodied water
of energy in the lobby
ITC Green Centre, Gurgaon, India
40 % energy in ITC comes from
Renewable sources
ITC Green Centre, Gurgaon, India
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Nature & How ! ?
• How do mussels produce glue that sticks to anything.
• Spiders spins silk thread that ounce for ounce ,is 5 x
stronger than steel.
• Abalone grow a shell that is twice as tough as ceramics.
• Above creatures how they manufacture their magical
materials in water ,at room temperature ,silently and
without producing any toxic material ?
ITC Green Centre, Gurgaon, India
Plants managing sewage
ITC Green Centre, Gurgaon, India
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ITC Green Centre, Gurgaon, India
“From a acorn to a oak tree”
1994
ITC Green Centre, Gurgaon, India
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ITC Green Centre, Gurgaon, India
ITC Green Centre, Gurgaon, India
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ITC Hotels 2000 - old HQ
“ A small boat”
ITC Green Centre, Gurgaon, India
To a “big ship” – Solar
concentrator
at ITC Maurya 2009
ITC Green Centre, Gurgaon, India
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ITC Grand Chola - Griha award
ITC Green Centre, Gurgaon, India
“SD is
a journey, not a goal “
Opened on 15.9.12- powered by
wind energy from inception !
ITC Green Centre, Gurgaon, India
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Thank you
ITC Green Centre, Gurgaon, India
䇾㻱㼤㼜㼑㼞㼕㼑㼚㼏㼑㻌㼕㼟㻌㼍㻌㼔㼍㼞㼐㻌㼠㼑㼍㼏㼔㼑㼞㻘㻌㼎㼑㼏㼍㼡㼟㼑㻌㼟㼔㼑㻌㼓㼕㼢㼑㼟㻌㼠㼔㼑㻌㼠㼑㼟㼠㻌㼒㼕㼞㼟㼠㻘㻌
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ITC Green Centre, Gurgaon, India
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Statutory warning !
• “There is nothing more difficult to carry
out, nor more doubtful of success, nor
more dangerous to handle , than to initiate
a new order of things” Machiavelli
ITC Green Centre, Gurgaon, India
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UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Closing Session
Mr. Harold Goodwin, UNWTO Consultant
Conclusions and Recommendations
These were the points presented at the close of the UNWTO Conference on Sustainable Tourism Development,
based on the event proceedings and various discussions with participants.
x
The Global Code of Ethics is the basis of the UNWTO’s work on sustainability. The Global Code
emphasizes the importance of addressing the triple bottom line of sustainability – socio-cultural,
economic and environmental. The Global Code of Ethics is rights-based and encourages all
stakeholders to take responsibility for doing all that they can to achieve the objective of sustainable
development through tourism. Indeed, a focus on sustainability should be a driving force for all who are
involved in the travel and tourism sectors.
x
All forms of tourism can be more sustainable; sustainable tourism can no longer be thought of as a
niche or equated with ecotourism. All stakeholders in the travel and tourism sectors must make
progress on sustainability.
x
Better places for people to live in are better places for people to visit; great places to live in are great
places to visit. The quality of parks and gardens, standards of hygiene and security will be good for
tourism if they are good for local people.
x
Sustainability is a high priority; it is at the heart of the resilience of local communities and of the sector.
Tourism must demonstrate that it can contribute to social, political, economic and environmental
sustainability, and that it can respect and strengthen cultural diversity. Maintaining cultural and
biological diversity and a healthy natural and social environment is important to communities and to the
sector. The sector and destinations can only be competitive if they are also sustainable. Quality,
sustainability and competiveness are interdepemndent – all are essential to success.
x
Sustainability, competitiveness and growth are not mutually exclusive if the tourism sector is managed
properly and if different stakeholders work together. To improve competitiveness and growth in a
sustainable way requires tourism planners not to go after economic gains only, but also to maximize
tourism’s role in job creation, in the preservation of cultural and natural resources, and in the
improvement of local people’s life.. There needs to be more emphasis on yield than on arrivals.
x
Achieving sustainable tourism requires that those in the travel and tourism sectors work with others
across national, regional and local governments, with local communities and with those in other
industries to identify priorities on the sustainability agenda and to work together to achieve those
objectives.
x
The UNWTO Guidebook on Indicators provides a useful checklist which can be used at a destination
level to determine, with other stakeholders, the issues and priorities which need to be addressed locally.
285
x
Sustainability generally needs to be addressed locally within an enabling framework established by
international organisations and a legal and regulatory framework established by national and regional
governments. The framework of Local Agenda 21 articulated at the Earth Summit in 1992 provided a
process through which the sector, local communities, civil society and the appropriate spheres of
government can agree a shortlist of priorities, and allocate objectives for different stakeholders in order
to effectively address those local priorities.
x
At Rio+20 the idea of Sustainable Development Goals (SDGs) gained support. UNWTO could work to
develop SDGs for the travel and tourism sectors within the appropriate national and regional
frameworks. By doing so it would entrench the sector in the development strategies of national
governments and ensure that the contribution of tourism to development is recognised.
x
The UNWTO’s Global Observatory on Sustainable Tourism (GOST) and the local Observatories provide
an appropriate mechanism for monitoring and reporting progress on socio-cultural, economic and
environmental performance on sustainability. Through an international network of local destination
observatories it will be possible to measure and report progress in managing tourism sustainably. This
will enable UNWTO to identify, promote and disseminate good practices and to demonstrate tourism’s
local, national and international contribution to the emerging Sustainable Development Goals.
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UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Closing Session
Mr. Zoltan Somogyi, UNWTO Executive Director for Member Relations and Services
Closing Remarks
•
•
•
•
•
•
•
UNWTO has been working in the field of sustainability indicators and promoting their use as
essential instruments for policy making, planning and management processes at destinations
since the early 90’s. UNWTO´s Guidebook on Indicators of Sustainable Development for Tourism
published in 2004 is the most comprehensive resource on the topic, based on a world- wide
review of indicators initiatives.
With the recent international tourism growth, the issue of sustainability has become a greater
imperative. The promotion of sustainable tourism development requires long-term impact
monitoring as well as necessary preventive and corrective measures. The need for specific
monitoring techniques is also very important.
The main aim of the Conference has been to assess the latest achievements in sustainable
tourism development, the challenges encountered and the actions that may be required for the
adaptation of UNWTO´s sustainability agenda in order to better respond to the needs of the
Member States.
In order to develop the tourism sector in a sustainable manner and enhance the local socioeconomic impacts of tourism, many developing countries have made tourism a priority in their
national development policies, and are trying to formulate and implement interventions to
increase tourism’s contribution to poverty reduction.
UNWTO is well positioned to continue supporting this process through, for instance, the
promotion of sustainability indicators as a comprehensive methodology to identify the challenges,
relevant needs and new opportunities for sustainable tourism, and support selected developing
countries in formulating and implementing sustainable tourism development strategies.
In UNWTO’s efforts to generate know-how and disseminate information among its members, the
issues of sustainable tourism represent a high priority. Indicators of sustainable tourism play a
major role among practical instruments to plan and measure the progress in the sustainable
development of tourism.
UNWTO is pleased to be here to exchange ideas, new approaches and innovative thinking
related to the use of indicators in assessing sustainability in countries and destinations and to
take them into account for any further development. Through the various presentations, including
from our host country, we have appreciated the valuable work that our members have
undertaken on issues of sustainable development of tourism. We have also learnt of the many
challenges and difficulties encountered. We want to reassure you that UNWTO stands ready to
continue supporting our Member States on the path of advancing the sustainability agenda.
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