Speech Communication Arts—
Presentation
INDIVIDUAL PROGRAM INFORMATION 2015–2016
866.Macomb1 (866.622.6621)
www.macomb.edu
Speech Communication Arts—Presentation
PROGRAM OPTIONS
CREDENTIAL
TITLE
CREDIT
HOURS
REQUIRED
NOTES
Associate of Applied
Science
Speech Communication Arts—
Presentation
73
–
Certificate
Speech Communication Arts—
Presentation
55
–
CONTACT INFORMATION
CONTACT TITLE
NAME
PHONE
E‑MAIL
LOCATION
Associate Dean
Associate Dean
–
–
586.286.2282
586.445.7354
AandS.center@macomb.edu
AandS.south@macomb.edu
Center Campus
South Campus
Program Description:
The Speech Communication Arts–Presentation program prepares students either to transfer to a four‑year
institution or to assume entry‑level positions in communication and related field. Students complete Arts and
Sciences requirements and eight Career Preparation and Related Courses. They then select one of four tracks to
specialize in: Intercultural/Interpersonal, Mass Media, Public Relations, or Presentation.
Career Opportunities:
Speech Communication Arts—Presentation–Associate of Applied Science: Job titles such as Public Relations
Specialist are attainable upon completion of this course of study. To learn more from a career specialist, visit the
Office of Career Services at either campus or explore online at www.onetonline.org.
Speech Communication Arts—Presentation–Certificate: Job titles such as Public Relations Specialist are attainable
upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services
at either campus or explore online at www.onetonline.org.
Transfer Pathways:
Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an
academic major and a transfer destination. Statistics show that students who make these decisions early are more
likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at
Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.
88 Transfer Resource Guide
Based on MCC 2015–2016 Catalog, 2015, continually updated, 1271_15 (REV: 05_15)
1
ASSOCIATE OF APPLIED SCIENCE IN
SPEECH COMMUNICATION ARTS—PRESENTATION
Career preparation and related courses (require successful completion of a minimum of 73 credit hours)
SUGGESTED SEQUENCE BASED ON FULL‑TIME ENROLLMENT.
MAY ALSO BE COMPLETED BASED ON PART‑TIME ENROLLMENT.
CORE COURSES: COMMON DEGREE CORE REQUIREMENTS FOR
ASSOCIATE OF APPLIED SCIENCE IN SPEECH COMMUNICATION ARTS—PRESENTATION
COURSE TITLE
PREREQUISITE
CREDIT
HOURS
Speech Communication
–
3.0
Interpersonal Communication Relationships
Mass Media Communication in a Global Culture
–
–
4.0
3.0
Communications 1
–OR–
Composition 1
Placement, or ENGL‑0050 or EAPP‑1500 with
grade C‑ or better
3.0‑4.0
SPCH‑1200
Group Discussion & Leadership
–
3.0
SPCH‑1300
Voice & Speech Improvement Communication
–
3.0
SPCH‑1460
Introduction to Broadcasting
–
3.0
SPCH‑1480
SPCH‑1490
SPCH‑1460
SPCH‑1490
3.0
2.0
–
2.0‑4.0
Group V Course
Broadcast Announcing
Broadcast Radio
Any ASTR, BIOL, CHEM, ENVS, GEOL, MATH, NATS, PHSA,
PHYS
Any PHED Wellness course—2000 or above
–
2.0‑3.0
SPCH‑2300
SPCH‑1700
SPCH‑2110
MKTG‑2010
SPCH‑2600
Intercultural Communication
Broadcast Television
Persuasion
Professional Selling
Public Relations Communication
–
SPCH‑1460
SPCH‑1060
–
SPCH‑1060–OR–BCOM‑2050
4.0
4.0
3.0
3.0
4.0
SPCH‑2550
Argumentation Debate
4.0
SPCH‑2850
Speech Communication Capstone Course
SPCH‑2700
SPCH‑2800
Group III Course:
POLS‑1000
–OR–
PSYC‑1010
–OR–
POLS‑1600
–OR–
GEOG‑2000
Change, Conflict, & Crisis Communication
Interpretative Performance Communication
SPCH‑1060
Registered Speech Communication major with 35
hours in SPCH courses and consent of Program
Advisor.
–
–
COURSE
SEMESTER 1
Group IB Course:
SPCH‑1060
SPCH‑2100
SPCH‑1400
Group IA Course:
ENGL‑1180
–OR–
ENGL‑1210
SEMESTER 2
Group II Course
SEMESTER 3
SEMESTER 4
Group IV Course
1.0
4.0
4.0
Introduction to American Politics
–OR–
Introductory Psychology
–OR–
International Politics
–OR–
World Regional Geography
–
–
POLS‑1000
–
3.0‑4.0
Any ARAB, ARTT, CHIN, ENGL‑2###
(CREATIVE WRITING–OR–LITERATURE ONLY), FREN, GRMN,
HUMN, ITAL, INTL‑2000, INTL‑2300, MUSC,
PHIL, & SPAN
–
3.0‑4.0
Based on MCC 2015–2016 Catalog, 2015, continually updated, 1271_15 (REV: 05_15)
2
NOTES:
• A minimum of 18 credit hours of Arts & Sciences courses (Groups I–V) are needed as well as a minimum
of 62 total credit hours for the associate degree. Arts & Sciences Groups I–V can be taken in any
semester.
• It is strongly encouraged that you work with a counselor, advisor or faculty/department coordinator to
plan your schedule.
CERTIFICATE IN
SPEECH COMMUNICATION ARTS—PRESENTATION
Career preparation and related courses (require successful completion of a minimum of 55 credit hours)
REQUIREMENTS FOR CERTIFICATE IN
SPEECH COMMUNICATION ARTS—PRESENTATION
COURSE TITLE
PREREQUISITE
CREDIT
HOURS
SPCH‑1060
SPCH‑2100
Speech Communication
Interpersonal Communication Relationships
–
–
3.0
4.0
SPCH‑1400
Mass Media Communication in a Global Culture
–
3.0
SPCH‑1460
Introduction to Broadcasting
–
3.0
SPCH‑1200
SPCH‑1300
SPCH‑2110
SPCH‑1480
SPCH‑1490
Group Discussion & Leadership
Voice & Speech Improvement Communication
Persuasion
Broadcast Announcing
Broadcast Radio
–
–
SPCH‑1060
SPCH‑1460
SPCH‑1460
3.0
3.0
3.0
3.0
2.0
SPCH‑2300
SPCH‑1700
MKTG‑2010
SPCH‑2600
Intercultural Communication
Broadcast Television
Professional Selling
Public Relations Communication
–
SPCH‑1460
–
SPCH‑1060–OR–BCOM‑2050
4.0
4.0
3.0
4.0
SPCH‑2550
Argumentation Debate
4.0
SPCH‑2850
Speech Communication Capstone Course
SPCH‑2700
SPCH‑2800
Change, Conflict, & Crisis Communication
Interpretative Performance Communication
SPCH‑1060
Registered Speech Communication major with 35
hours in SPCH courses and consent of Program
Advisor.
–
–
COURSE
SEMESTER 1
SEMESTER 2
SEMESTER 3
SEMESTER 4
Gainful Employment Disclosure: http://www.macomb.edu/ge/SPCHCAPRESCT/
1.0
4.0
4.0
See page 21 for Gainful Employment Information
Based on MCC 2015–2016 Catalog, 2015, continually updated, 1271_15 (REV: 05_15)
3
Associate of Applied Science (AAS) Degree
The Associate of Applied Science Degree is intended to provide the preparation necessary for potential
employment in an occupational specialty.
Requirements
●● Minimum cumulative grade point average of 2.0
●● Minimum 15 semester hours of credit earned at Macomb
●● Minimum 62 semester hours of credit courses numbered 1000 or above, which include:
• A minimum 18 semester hours of credit in Arts and Sciences courses numbered 1000 or
above, as described in the Group Concentrations table; and
• A minimum of an additional 44 semester hours, including required career preparation and
related courses as well as any electives required in the program.
Arts and Sciences Courses Required for the Associate of Applied Science (AAS)
Degree
A minimum of one course from each of the five Arts and Sciences groups must be selected. Electives and
Arts and Sciences requirements must be satisfied by courses numbered 1000 or higher. Associate of Applied
Science (AAS) degree requirements are met by taking the required career courses and the Arts and Sciences
courses.
See Academic Placement Procedures for information on course placement in chemistry, English, English for
Academic Purposes, mathematics, and reading.
Courses numbered below 1000 will not count toward the Associate of Applied Science degree.
Contact a counselor or academic advisor if you need help in choosing the appropriate course.
Arts and Sciences Group Concentration
for Associate of Applied Science Degree Requirements
GROUP
MINIMUM
DEGREE REQUIREMENTS
18 SEMESTER HOURS
COURSES
I.A
ENGL‑1180 or ENGL‑1210
1 Course
I.B
Other English Composition, Reading, or Speech
II.
Astronomy, Biology, Chemistry, Environmental Science, Geology, Mathematics,
Natural Science, Physical Science, Physics
1 Course
III.
Anthropology, Economics, Geography, History, INTL‑2010, INTL‑2500, INTL‑2700,
Political Science, Psychology, Sociology, Social Science
1 Course
IV.
Art, Creative Writing, Foreign Language, Humanities, INTL‑2000, INTL‑2300,
Literature, Music, Philosophy, Theater Arts
1 Course
V.
Any PHED Wellness course – 2000 or above
1 Course
See Note below
Note: If students take one course from each of Groups I.A, II, III, IV, and V, and still have taken less than the minimum
of 18 semester hours of Arts and Sciences courses required for the AAS degree, they may elect additional hours from
Groups I.B, II, III, IV, or V to satisfy minimum degree requirements.
4
Course Descriptions
MKTG‑2010—Professional Selling—3.00 credit hours
´´ Prerequisite: None
(formerly MKT 201) Principles and techniques used by successful salespeople. Students learn to prepare
well‑organized, creative, professional sales presentations. Emphasis is placed on developing a consultative
relationship with the customer. Students complete each step in the sales process: prospecting, sales call planning,
making effective demonstrations, tailoring sales presentations to customer needs, and servicing accounts after
the sale. (3 contact hrs)
SPCH‑1060—Speech Communication—3.00 credit hours
´´ Prerequisite: None
(formerly SPH 106) Basic skills of effective oral communication through varied speech experiences. Emphasis is
on gathering and organizing materials; language, style, delivery, and voice improvement; gaining confidence in
working with audiences. (3 contact hrs)
SPCH‑1200—Group Discussion & Leadership—3.00 credit hours
´´ Prerequisite: None
(formerly SPH 120) Discussion and leadership in business and industry. Conference and meeting formats: panel,
forum, symposium, group dynamics, role playing, brainstorming, and problem solving exercises. (3 contact hrs)
SPCH‑1300—Voice & Speech Improvement Communication—3.00 credit hours
´´ Prerequisite: None
Individual instruction and drill in voice dynamics and articulation for basic improvement leading to more
effective conversation patterns: pitch, rate, volume, and intonation. Emphasis is on American English based on
the Kenyon and Knott Pronouncing Dictionary (IPA). Programmed and self‑paced labs accommodate the Speech
Communication Arts majors and the College Community at large. While advanced English as Second Language
students are accepted, this course is NOT designed as a substitute for speech therapy. May be repeated once for
a maximum of six credit hours. (3 contact hrs)
SPCH‑1400—Mass Media Communication in a Global Culture—3.00 credit hours
´´ Prerequisite: None
Theories and practices of media content and form focusing on news, radio, television, film, and the Internet.
Students will learn the whole process of creating the diversified forms of programming for the media. Audience
analysis research will be conducted followed by critical review of programming and media production. (3 contact
hrs) South Campus.
SPCH‑1460—Introduction to Broadcasting—3.00 credit hours
´´ Prerequisite: None
(formerly SPH 146) Explores the development of broadcasting. Familiarizes and gives practical experience in the
use of broadcasting and recording equipment through the production process. Portfolio development projects
included. (3 contact hrs) South Campus.
SPCH‑1480—Broadcast Announcing—3.00 credit hours
´´ Prerequisite: SPCH‑1460
(formerly SPH 148) Theory and practice in applying principles of performance to broadcast media such as
announcements in record, news, sports, talk, and interview programs. Discuss federal government rules regulating
broadcasters. Perform on a closed circuit radio station. (3 contact hrs) South Campus.
SPCH‑1490—Broadcast Radio—2.00 credit hours
´´ Prerequisite: SPCH‑1460
(formerly SPH 149) Practical experience in workshop projects. Developing and producing various programs for use
on the AM/FM and Web radio. Portfolio development projects included. (2 contact hrs) South Campus.
SPCH‑1700—Broadcast Television—4.00 credit hours
´´ Prerequisite: SPCH‑1460
Learning theory and systems principles of live television broadcasting using multi‑camera production, camera
composition and operation, studio roles and functions, and audio acquisitions presenting a basic adaptation of
the script rundown to produce a live‑to‑tape television program. This course will also examine audience analysis,
response, and evaluation. Portfolio Development Projects included. (4 contact hrs)
Based on MCC 2015–2016 Catalog, 2015, continually updated, 1271_15 (REV: 05_15)
5
SPCH‑1800—Broadcast Video—4.00 credit hours
´´ Prerequisite: SPCH‑1460
Learning theory and systems principles of field production using film‑style techniques, scriptwriting, performance,
and editing to produce narratives and documentaries. This course will also examine audience analysis, response,
and evaluation. Portfolio Development Projects included. (4 contact hrs)
SPCH‑2100—Interpersonal Communication—4.00 credit hours
´´ Prerequisite: None
(formerly SPCH 1100) One-to-one communication combined with experiences in verbal and non-verbal interaction.
The focus is on message preparation, theories of interaction, the role of body language, current issues in
relational communication dynamics, expressing emotions, understanding self-disclosure, and developing positive
interpersonal relationships. (4 contact hours)
SPCH‑2110—Persuasion—3.00 credit hours
´´ Prerequisite: SPCH‑1060
(formerly SPH 211) Analysis of persuasion in society. Ethical use of persuasion emphasized in preparation of
persuasive talks for securing attention, minimizing hostility, and securing support for positions. (3 contact hrs)
SPCH‑2550—Argumentation Debate—4.00 credit hours
´´ Prerequisite: SPCH‑1060 or BCOM‑2050
(formerly SPCH 2500) This course instructs the student in the preparation of resolutions and the development
of arguments, evaluation of reasoning including fallacies, and evidence applied to writing formal briefs. Students
will use oral communication principles and practices to apply skill for participation in various forms of debate. (4
contact hrs)
SPCH‑2600—Public Relations Communication—4.00 credit hours
´´ Prerequisite: SPCH‑1060 or BCOM‑2050
(formerly SPH 260) Communication practices and principles of public relations. Relate with various publics using
surveys, media, writing, and creating events. Establish good relations with employees and community using tried
methods. Principles of avoiding and responding to emergencies. (4 contact hrs)
SPCH‑2700—Change, Conflict, & Crisis Communication—4.00 credit hours
´´ Prerequisite: None
Designed for professionals in leadership whose responsibilities include dealing with diversity, change, conflict, and
crises. This course centers on the change process and agents, intercultural competition and issues, and diffusion
campaigns. Students participate in crisis communication planning and conflict resolution strategies, tactics, and
exercises. (For employer‑employee labor issues see the Labor‑Management offerings.) (4 contact hrs)
SPCH‑2800—Interpretative Performance Communication—4.00 credit hours
´´ Prerequisite: None
Interpretative reading of prose, poetry, and drama: single and multiple readings, chamber and reader’s theater,
storytelling. Children’s literature, old masters, traditional and contemporary works read from manuscript to achieve
interaction of the reader, listener, and material. Develops proficiency in oral reading per individual need (i.e.,
presentations, announcing, acting, etc.). Portfolio Development Projects included. (4 contact hrs)
SPCH‑2850—Speech Communication Capstone Course—1.00 credit hours
´´ Prerequisite: Registered Speech Communication major with 35 hours in SPCH courses and consent of Program
Advisor
Taken during the last semester of the major or the certificate program, the course will assist the student in
preparing the professional portfolio and will give the student information and assistance in developing a resume/
interview. In addition, the course will give students assistance as they prepare to transfer. At the last session, the
instructor will invite potential local employers. (1 contact hr)
Based on MCC 2015–2016 Catalog, 2015, continually updated, 1271_15 (REV: 05_15)
6