JOB DESCRIPTION: Marketing Manager – Europe and India
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Marketing Manager – Europe and India
Marketing
Senior Director of International Marketing
Regular, Full Time Exempt
None
_________________
$46,800 – $64,600 Depending on Experience
Position Summary:
The Marketing Manager for Europe and India will work directly with the Senior
Director of International Marketing to develop and maintain all California Travel &
Tourism Commission (CTTC) travel trade, PR and other programs as it relates to the
promotion of California as a travel destination in the Europe and India markets.
These programs include consumer-oriented advertising initiatives, tradeshow,
familiarization tours, media events, etc. for the international PR/media and travel
trade industry.
The Marketing Manager for Europe and India will work in tandem with the designated
CTTC offices in the following markets:
- UK/Ireland
- Germany/Switzerland/Austria
- France/Belgium
- Italy/Spain
- Scandinavia
- India
Specific responsibilities include:
 Day-to-day management of all promotional activities related to the above
markets which can include on-and-offline marketing programs in broadcast,
print, outdoor, display, search engine marketing, eCRM, social media, mobile,
CTTC’s international websites and microsites, CTTC’s international visitor’s
guides and other marketing sponsorship programs;
 Liaise with travel trade operators, wholesalers, travel agents, trade and
consumer media as well as in-state industry partners on various consumer
cooperative programs and promotional opportunities;
 Generate PR opportunities and liaise with international PR/media contacts to
develop positive stories about California
 Respond to all requests and opportunities as it relates to the above markets;
 Act as brand manager and point of contact for questions concerning brand
guidelines and usage for CTTC’s advertising assets;
Marketing Manager – Europe and India
Revised 09/10
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Work with the international offices and research team to evaluate and report
on all market programs to determine ROI, effectiveness and partner
satisfaction;
Attend key tradeshows, media events and FAM trips as needed;
Assist with a wide variety of other special projects or campaigns for the CTTC;
Support senior staff, international country directors, research and PR staff
Key Duties & Responsibilities:
Estimated % of Time
Activity
45%
Day-to-day management of Europe and India markets,
working directly with the CTTC offices to execute the
marketing plan for consumer, trade and PR. Duties
include daily communication, work direction, contract
management, budget oversight, market updates, and
coordination of various in-market promotional activities.
Meet bi-weekly via conference call with market offices to
review the status of all projects and provide support as
needed.
25%
Organize, lead and attend a variety of international and
domestic trade shows, promotions and sales events.
Interact with the travel trade and media via written
correspondence, telephone solicitation, sales calls and
trade shows/events. Establish and maintain relationships
with key wholesalers and PR/media within market areas.
10%
Follow up on all leads and requests with information and
materials, forward requests for information to DMO
partners. Maintain client database. Solicit promotional
opportunities with brand partners in designated markets.
10%
Oversee the logistical and itinerary planning of
familiarization tours for tour operators, travel agents, and
consumer and trade media by international offices,
airlines, and CTTC partners. Liaise where needed with
statewide DMO partners, conduct briefings, and provide
materials for visiting groups.
5%
Act as the key point of contact for all market programs
for the purposes of compiling reports for CTTC
Commission meetings, symposia, Year in Review, etc.
Ongoing budget management. Budget reconciliation on
a quarterly basis.
5%
Other duties as assigned by supervisor.
Marketing Manager – Europe and India
Revised 09/10
Essential Qualifications:
To perform this job successfully, an individual must be able to perform each key duty
satisfactorily:
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Ability to communicate and work well with partner entities including
statewide DMOs, state offices and other tourism partners.
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Ability to work independently, handle multiple tasks and meet deadlines.
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Minimum of five years of professional experience in the tourism industry,
including working with international tour operators and media.
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Demonstrated experience in managing and launching international
marketing campaigns.
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Previous experience in sales and trade show management including project
management/leadership, promotion of events and programs, attendance
organization, event coordination, etc.
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Ability to make presentations to small and large groups.
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Education equivalent to a Bachelor’s Degree or higher in marketing,
recreation, tourism or related field.
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Must be able to travel domestically and internationally as needed.
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Work hours may sometimes reflect operating hours of Europe and India.
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Strong organizational skills.
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Strong written and verbal communication skills.
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Working knowledge of Microsoft Office products, specifically, Outlook,
Word, Excel and PowerPoint.
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Ability to speak a second language is a plus.
Compensation:
In addition to salary, CTTC offers medical, dental, vision, disability, sick and vacation
leave, and a 401k plan.
How to Apply:
Please send your cover letter and resume by e-mail to Matthew Sabbatini, Senior
Director of IT, Finance and HR, at marketingjobs@visitcalifornia.com.
CTTC is an equal opportunity employer.
Marketing Manager – Europe and India
Revised 09/10