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2015
HEATE
DIRECTORY
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TABLE OF CONTENTS
SMG THEATER
NETWORK OVERVIEW
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CORPORATE SUPPORT 5
CASE STUDIES
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MARKETING INITIATIVES
AND PROGRAMS
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OUR NETWORK OF THEATERS
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Old National Events Plaza
Arie Crown Theater
Davis Park
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The Bendix Theatre
DeVos Performance Hall
First Merit Event Park
Coronado Performing Arts Center
The Theater at the Dow Event Center
Lakeview Amphitheater
Oncenter
Five Flags Theater
McMorran Theatre
Peoria Civic Center Theater
Oncenter
F.M. Kirby Center
Akron Civic Theatre
The Hanover Theatre
for Performing Arts
Orpheum Theater – Sioux Falls
Sands Bethlehem Event Center
Pinewood Bowl Theater
Santander Performing
Arts Center
Orpheum Theatre – Wichita
Paramount Theater
Bellco Theatre
Richmond CenterStage
Bob Hope Theatre
Altria Theater
Saroyan Theatre
Knoxville Civic Auditorium
Valdez Hall
Koka Booth Amphitheatre
North Charleston
Performing Arts Center
The Greek Theatre
Long Beach
Center Theater
Macon City Auditorium
Ritz Theatre
Long Beach
Terrace Theater
Moran Theater
Jacoby Symphony Hall
Tucson Music Hall
Terry Theater
James L. Knight Center
Leo Rich Theater
Charlotte Harbor Events Center
Kiva Auditorium
Alaska
Plaza Theatre
Saenger Theatre – Pensacola
Abraham Chavez Theatre
McKelligon Canyon Amphitheatre
Wagner Noël
Performing Arts Center
Cox Business Center
William A. Egan Center Theater
Hunter Amphitheater
Saenger Theatre – Mobile
Ford Pavilion
American Bank Center
Selena Auditorium
Shreveport Municipal
Auditorium
Mobile Civic Center Theater
Jefferson Performing
Arts Center
Puerto Rico
RiverCenter for the
Performing Arts
Centro de Bellas Artes
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The SMG Theater Network is comprised of theaters and
performing arts centers from Worcester, MA to Long Beach,
CA with capacities ranging from 200 to 5,000 seats. The
average venue has a capacity of approximately 2,300
seats and presents a variety of programming from touring
Broadway shows, concerts, comedy, orchestras, opera, ballet
and dance to community events such as graduations, dance
recitals and festivals.
Established in 2003, the SMG Theater Network was created
to take full advantage of SMG’s leverage and leadership
position within the entertainment industry. Initially
envisioned as a monthly conference call among the venues
to discuss event routing and booking opportunities, the calls
soon branched off into uncharted territory, providing an
ongoing forum for our venue operators to discuss theaterspecific issues with their peers and industry leaders.
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THE THEATER NETWORK HAS THE FOLLOWING GOALS:
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Provide current information regarding booking and
routing information to Network participants.
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Utilize our vast internal resources and experience
to provide support and assistance to SMG venues/
personnel as needed.
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Serve as a resource and database for all SMGmanaged theaters.
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As much as possible, standardize the type of information
available to potential users.
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Establish minimum standards of service for our venues,
creating an expectation of service with our users.
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Strive to improve relationships with existing presenters
while seeking to develop new presenters with the ability
and resources to present in multiple markets.
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Enhance the overall patron experience in our facilities.
MONTHLY CALL CONTENT:
A typical call consists of an introduction, roll call, a guest
caller from the entertainment industry (usually an agent
or promoter) a discussion of current items of interest, and
review of the Event Routing Bulletin (ERB). The ERB, updated
monthly, is a comprehensive listing of virtually every artist
and attraction currently seeking to play theater-sized
venues. This information is always available online 24/7 at
SMGBooking.com, our online booking database.
In addition to reviewing current artist availabilities, the
monthly conference calls also serve as a forum to help
develop stronger relationships and negotiate better deals
with our agency and promotional partners. Industry leader
contacts include:
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William Morris Endeavor
CAA
ICM
The Agency Group
Paradigm
The Gersh Agency
APA
The Booking Group
Feld
The Road Company
VEE Corporation
And promoters from:
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LiveNation
AEG
C3
New Space Entertainment
Outback Concerts
Jam Productions
NS2
Calls routinely include topics such as creating diversity
in programming, audience development, establishment
of Best Practices, discussion of successful marketing and
promotional ideas, utilization of new technologies along with
discussion of industry trends and development of new polices
and procedures.
BENEFITS TO MEMBERS ON THE NETWORK INCLUDE THE
FOLLOWING:
• Establishment of an online database of agents,
promoters and managers that SMG theater managers
can access to distribute venue availability sheets, press
releases and other important information.
• Use of SMGBooking.com, SMG’s private online
Event Booking System. SMGBooking.com allows our
operators in the field, as well as our regional and
corporate managers, real-time access to a venue’s
booking calendar. It affords agents and promoters
the ability to book dates in SMG-managed venues
with a keystroke. Additionally, SMGBooking.com is a
valuable online resource, containing up-to-date sales
reports for all events currently on-sale in SMG venues,
routing information for artists and attractions currently
touring and other important event and venue related
information.
• Templates for the creation of Event Guides, Booking
Policies, Venue Sponsorship Proposals, Artist Offers and
Event Estimates along with examples of existing venue
marketing plans, patron fulfillment programs (restaurant
partnerships and in-house concierges) and detailed
guidelines for the creation of grand opening and annual
venue open-house events.
• Real-time access to the other members of the SMG
Theater Network. In some ways this is the most valuable
benefit of being part of the Network, because your
theater benefits from the collective experience, industry
contacts and management savvy of the other SMG
industry professionals, both in the field and at SMG
Corporate Headquarters.
• Creation of exclusive SMG Theater Network deal with
artists, agencies and promoters, granting preferred
booking status, “most-favored nation” financial terms
and other incentives for our venues.
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
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SPEED AND EFFICIENCIES IN BOOKING AND ROUTING
Another hallmark of the SMG Theater Network is its ability to quickly and efficiently route and book shows for agents and
promoters, virtually in real time. Numerous industry professionals have sought our assistance in securing dates for their
artists, resulting in literally hundreds of theater bookings for our venues. A partial list of artists and attractions routed via the
SMG Theater Network include:
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Jerry Seinfeld
Sesame Street, Live
Jeff Dunham
Mamma Mia!
Amy Grant
Harry Connick, Jr.
Carlos Mencia
Joe Cocker
Sheryl Crow
Stomp
The Wiggles
Cats
Joe Walsh
Bill Cosby
Riverdance
Mannheim Steamroller
Ron White
The Chocolate Nutcracker
Melissa Etheridge
Lyle Lovett
Barney, Live!
Gabriel Iglesias
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Rent
Dora, the Explorer
Seal
The Magic of David Copperfield
George Lopez
Garrison Keillor
Menopause, the Musical
Chris Rock
Tony Bennett
Camelot
Chelsea Handler
Rain, a Tribute to the Beatles
IL Divo
Brian Regan
Blues Clues, Live!
David Sedaris
Chicago
Joel McHale
Michael Buble
Kate Clinton
Lord of the Dance
CORPORATE SUPPORT
Members of the SMG Theater Network benefit tremendously from strong experienced corporate support as well as ongoing
interaction with their peers in the field. Key individuals include:
JIM MCCUE
SENIOR VICE PRESIDENT, ENTERTAINMENT
As a highly regarded and respected industry veteran, Jim heads up SMG’s Entertainment Division.
Prior to his arrival at SMG, Jim’s career touched every facet of the entertainment industry,
beginning with his days as a talent agent with ICM. Along the way, Jim had booking responsibility
for the Palace of Auburn Hills, MI and their two amphitheaters, the DTE Energy Center and the
Meadowbrook Music Festival facility, and for the Rose Garden Arena and Rose Quarter in Portland,
OR. Jim worked at the House of Blues organization in Denver, CO with responsibility for the Coors
Amphitheatre, the Red Rocks Amphitheatre, and the Paramount Theatre, followed by involvement
with the Arena Network organization, and as co-producer of the Walking With Dinosaurs Tour.
Jim brings a host of industry relationships and credits to his position, combining his experience
as an agent, promoter, arena/theater/amphitheater booker, and event producer. Jim was named
Pollstar Magazine’s Facility Executive of the Year in 1997 and again in 2002, and won both the
Ticketmaster Platinum Ticket and Billboard Creative Content Awards in 2008.
BOB PAPKE
VICE PRESIDENT, ENTERTAINMENT - THEATERS
A 25-year veteran of SMG, Bob oversees entertainment industry relations for all SMG-Managed
theaters and performing arts centers. Most recently Bob served as Director of the Times-Union
Center for the Performing Arts in Jacksonville, Florida. Prior to his arrival in Jacksonville, Bob
worked in Toronto, Ontario as a booking consultant with O&Y/SMG Canada overseeing operations
at the Ricoh Coliseum and Oshawa Civic Auditorium
While serving as Director of Marketing at the Miami Beach Convention Center and Jackie Gleason
Theater, Bob was instrumental in the development and implementation of the Miami-Dade County
Public School’s ARTEC (Arts Related Technology for Entertainment Careers) program.
Bob received the 2002 Arts & Education Impact Award from the Arts & Business Council of
Greater Miami and was a 2000 Finalist for the South Florida Hospitality Executive of the Year.
An alumnus of the University of South Carolina, Bob was the first student enrolled in USC’s Arts
Administration program.
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
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One area that I believe we have been very successful at is the contracting with SMG to oversee the operations of our entertainment facilities
which include The Victory Theatre and Mesker Amphitheatre. Not only has SMG operated these facilities in an outstanding fashion, they
have also enhanced their activities by attracting numerous events such as concerts, conventions and other gatherings which otherwise
would not have chosen Evansville as their venue.
Curt John
City Of Evansville
Office of City Council
JOHN BOLTON
VICE PRESIDENT, ENTERTAINMENT
A 25-year industry veteran, 9 of which have been at SMG, John Bolton is Vice President of Entertainment and
provides support for initiatives in booking and marketing for SMG.
John also serves as National Director of Marketing for SMG, overseeing a regional network of Arena Marketing
executives and is the current Chair of the Board of Directors for the International Association of Venue Managers
(IAVM) - representing more than 4,000 venue managers around the world.
Prior to joining the entertainment division, John served as General Manager for SMG in Tulsa managing a multicomplex campus of venues. In addition to his role as General Manager, John acted as a Regional Vice President
for SMG for its venues in Puerto Rico and the West Coast. In his past roles, John has been responsible for creating
new events and festivals in every venue he has managed, including five new festivals and self-created events in
Tulsa that attract more than 200,000 people per year. His success in the booking, programming, and marketing of
venues has placed his venue as one of the consistent top ten venues in the nation.
JOE GIORDANO
REGIONAL BOOKING MANAGER
Joe Giordano, Director of Marketing & Booking for the Santander Arena and Performing Arts Center in Reading,
PA and North Regional Booking Manager has a strong passion for booking and the music industry as a whole.
Just three years removed from college, Joe has worked very hard on developing relationships in the music and
entertainment industry, while overseeing and implementing ideas for the Marketing Department in Reading. In
the summer of 2015, Joe was selected as one of the International Association of Venue Managers 30 | Under | 30
Award at the VenueConnect Conference in Baltimore, Maryland. He is responsible for developing initiatives such
as the Reading Craft Beer Festival, Reading Wing Fling, City Jam, Downtown Alive Concert Series and many more.
Joe has always had his eye set on the music and entertainment industry, founding the on-campus “concert club,”
DSU Live at DeSales University, who are responsible for all on-campus concerts, shows, open mic nights, and
more. Prior to college, Joe had been participating in bands, theater and even promoting local hall shows in high
school. Music and entertainment has always been Joe’s passion, and he is very fortunate to have a strong support
system in his personal life to allow him to live his dream.
LIZ MCDONALD
REGIONAL BOOKING MANAGER
Liz McDonald joined SMG in 2013 as the Director of SMG-Jacksonville’s theatrical properties: The Times-Union
Center for the Performing Arts and the Ritz Theatre & Museum. Liz has a long history producing, promoting
and managing touring theater properties in the United States and Europe. From 2006 to 2010, she was the Vice
President of Madstone Productions supervising the Celtic Woman tour and developing new business, such as The
High Kings.
Prior to that position, she was the Director of Sales for NETworks, one of the industry’s leading producers of
touring musical theater productions. Liz oversaw the booking and marketing for over 20 properties, including
Annie (30th Anniversary Tour), Sweet Charity with Molly Ringwald, Little Women with Maureen McGovern, Rent,
The Light In The Piazza, and Matthew Bourne’s Swan Lake. While at Clear Channel Entertainment, she produced
the live tours of Nickelodeon hits of Blues Clues Live! and Dora The Explorer Live! and co-produced, with NAMCO,
the Italian tour of Chicago in 2004. Liz began her career as an actress, touring in musicals at the tender age of 14.
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CASE STUDIES
TIMES-UNION CENTER FOR THE
PERFORMING ARTS
JACKSONVILLE, FL
• 2,900- Capacity for Moran Theater
• 1,800- Capacity for Jacoby Concert Hall
• 600- Capacity for Terry Theater
The Times-Union Center for the Performing Arts is beautifully
situated in the heart of downtown Jacksonville. Built in
1961, the facility underwent a major transformation in 1997,
including upgrades to all major infrastructure as well as
creating three distinct theaters. Now the premier riverfront
facility for the arts in Northeast Florida, the Times-Union
Center for the Performing Arts hosts more than 300 events
each year from Broadway touring shows to symphony
orchestras, from corporate general sessions to community
recitals, from unique receptions to intimate dinners.
Truly a masterpiece, our riverfront cultural showcase offers
the finest performance venues in Jacksonville. Our size,
versatility, and location coupled with our talented staff
provide all the tools for making an event into an amazing
experience.
SIGNIFICANT ACHIEVEMENTS
• The Times-Union Center is home to the Jacksonville
Symphony Orchestra and the Artist Series of Florida
State College of Jacksonville.
• SMG has an innovative approach to programming a mix
of events that maximizes the capabilities and space of
the Times-Union Center. By utilizing the lobby spaces
and the Theaters in a non-traditional format, this facility
has come to be known for more than just Bach and
Broadway. From weddings and corporate meetings, to
Diana Ross and James Taylor, this facility is one of the
most versatile of its kind.
• This facility is home to the only Broadway Series in
Northeast Florida and has hosted major Broadway
touring shows from Wicked to The Radio City Christmas
Spectacular.
• The Times-Union Center is also home to on of the
only purpose-built concert halls in Florida. The Jacoby
Symphony Hall is a classic European “Shoebox” style hall
and is renowned as a “pure” hall that offers impeccable
natural acoustics. It is a superior venue to experience
orchestral performances.
• SMG, along with our event partners, has successfully
provided exceptional programming for children. From
the Young People’s Concerts offered by the Jacksonville
Symphony Orchestra to Dora, the Explorer; Yo, Gabba,
Gabba; and Sesame Street Live!, SMG has made events
for children a priority.
PARTNERSHIPS/COMMUNITY INVOLVEMENT
Community partnerships are key for SMG and we are proud
to partner with such organizations as the Women’s Board of
Wolfson Children’s Hospital, Duval County School District,
the City of Jacksonville Department of Special Events,
Volunteer Jacksonville, and the Jacksonville Symphony
Orchestra, among others. Additionally, SMG Jacksonville has
Team SMG, a volunteer corps of SMG employees committed
to improving our community through volunteerism. Team
SMG has contributed time to a number of events and causes
including HabiJax, Go First Coast Annual Blood Drive, and
Making Strides Against Breast Cancer.
Reference:
Alan Verlander
Sports & Entertainment Executive Director
averlander@coj.net
904.630.3497
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
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ALTRIA THEATER AND
RICHMOND CENTERSTAGE
RICHMOND, VA
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3,565 - Capacity for Altria Theater
1800 - Capacity for Carpenter Theatre
200 - Capacity for Rhythm Hall
175 - Capacity for Gottwald Playhouse
Located across from historic Monroe Park and nestled in the
midst of the Virginia Commonwealth University campus, the
lavish Altria Theater originally opened its doors as a Mosque
in October 1927.
Designed in Moorish Revival style by Marcellus Wright Sr.,
Charles M. Robinson and Charles Custer Robinson, exotic
features include: over 100,000 square feet of gold and
aluminum leaf in the Theater’s dome; Arabian paintings
which border the proscenium arch of the stage and
ornamental tile, lush carpets and silken curtains imported
from Spain, Italy and Tunis.
One of the best known and most striking buildings in
Richmond, the Altria is also the largest theater between New
York City and Atlanta.
Known for its excellent acoustics, the Altria has seating for
3,565. The Altria’s ballroom is also host of numerous gala
affairs and the ballroom has a capacity of 1,100 and a seated
capacity of 800.
Richmond CenterStage is the region’s new performing arts
complex right in the heart of downtown Richmond. This
179,000-square foot facility includes three performance
venues: the historic Carpenter Theatre, Rhythm Hall and
Gottwald Theater; a visual arts gallery and an interactive
education facility.
The cornerstone of this downtown Richmond performing arts
complex is the fully renovated, historic Carpenter Theatre.
This grand Theater has nearly 1,800 comfortable, spacious
seats, state-of-the-art acoustics and brilliant lighting,
including new fiber optics that enhance the ceiling’s sparkling
stars.
• CenterStage Foundation, and resident companies
including Richmond Symphony, Virginia Opera,
Richmond Ballet, Richmond Shakespeare all call
Richmond CenterStage their home.
• Both the Altria and Carpenter Theatre are home of the
wildly successful Broadway in Richmond series which
has presented two runs of Wicked, Beauty and the Beast,
Avenue Q, The Wedding Singer, Rain: A Tribute to the
Beatles South Pacific, Mannheim Steamroller, Straight
No Chaser, Vince Gill and Amy Grant, Blue Man Group
and 32 performances of Disney’s The Lion King.
PARTNERSHIPS/COMMUNITY INVOLVEMENT
Community partnerships are key for SMG and we are proud
to partner with such organizations as the City of Richmond
ENRichmond, City of Richmond Police Ambassadors
Program, City of Richmond Cultural Affairs and Parks and
Recreation Department, Richmond Public Schools, Richmond
CenterStage Foundation Education Department, Resident
Company Association members including Richmond
Symphony, Virginia Opera and Virginia Ballet, Girl Scouts
of the Commonwealth of Virginia, Virginia Commonwealth
University’s Student Leadership Council and Student Veterans
Association, Toys for Tots and SPCA.
SIGNIFICANT ACHIEVEMENTS
• The Altria Theater is known by local citizens as the
“people’s venue”, because of it wide demographic base
and the number of communities that it serves. Neil
Young, Anita Baker, James Taylor, Prince, Paul Simon,
Elvis Presley, Frank Sinatra, Ray Charles, Aretha Franklin,
Johnny Cash, Bing Crosby, Beverly Sills, Leontyne Price,
Louis Armstrong, Duke Ellington, James Brown and Rod
Stewart have all graced the Altria’s stage.
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Reference:
C.T. Hill
Chair, RPAC Operations Committee
quail8@aol.com
804.337.6138
AKRON CIVIC THEATRE
AKRON, OH
• 2,592 capacity
Since its opening in 1929, The Civic has been Akron’s “Jewel
on Main Street.” Conceived by entertainment mogul Marcus
Loew and lavishly designed by acclaimed theater architect
John Eberson, the opulent atmospheric theater was built to
accommodate the entertainment needs of Akron’s growing
population. In 2001, the theater underwent a $22.5 million
renovation/expansion and re-opened to universally positive
reviews. In 2010-2011, The Civic was host to 120 public
events drawing 107,412 people to the heart of downtown
Akron.
Operating as Akron’s community-focused performing arts
venue, SMG works extensively with local non-profit arts
and non-arts organizations to make it possible for them to
produce events at the theater. These partnerships increase
engagement and help make the case for broad based
community support for the theater and the participating
organizations. Active and ongoing partnerships include:
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Akron Canton Regional Foodbank
Akron General Hospital Foundation
Miller South School for the Visual and Performing Arts
Firestone High School
Cleveland International Film Festival
Council of Summit County Italian American Societies
Youth Excellence Performing Arts Workshop
SIGNIFICANT ACHIEVEMENTS
• The Akron Civic Theatre is home to Ballet Theatre
of Ohio, Cuyahoga Valley Youth Ballet, Children’s
Concert Society and host to performances by the Akron
Symphony Orchestra.
• In keeping with the Board of Trustees’ strategic focus,
SMG has worked to program a mix of local and regional
attractions while more than doubling the number of
national shows presented in a competitive market that
includes another significant performing arts venue in
Akron and multiple major venues in Cleveland.
• National events recently presented at The Civic include
Bill Cosby, Gabriel Iglesias, Buddy Valastro, Celtic
Woman, Alice Cooper, Earth Wind and Fire, David Gray,
Todd Rundgren, Lyle Lovett and John Hiatt, the Oak
Ridge Boys, the Temptations and The Four Tops, Ledisi,
The Imagination Movers, Yo Gabba Gabba, Rob Zombie
and Widespread Panic, among others.
• Tickets are made available for many of the theater’s
in-house events through its highly successful All Access
program, through which tickets are distributed to clients
of Akron Child Guidance, Urban Ounce of Prevention,
Girl Scouts of NE Ohio, Big Brothers & Sisters, West
Headstart, Summit County Children’s Services,
Community Drug Board/Kid Space, Community Health
Center, Battered Women’s Shelter, Better Connection
Life Center, Life Skills Center of Akron, ACCESS, Inc.,
Child Guidance & Family Solutions and United Disability
Services, and other social service agencies.
Reference:
Mark Watkins
President
Community Hall Foundation
330.864.5550
mawatkins@hahnlaw.com
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
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WAGNER NOËL PERFORMING
ARTS CENTER
MIDLANDS, TX
• 1,824 Capacity for Main Hall
• 200 Capacity for REA-Greathouse Recital Hall
• 200 Capacity for Mason Rehearsal Hall
Opened in November 2011, the Wagner Noël Performing
Arts Center is a spectacular new $81 million venue. Owned
by the University of Texas of the Permian Basin (UTPB), the
Main Theater opened with a sold-out gala performance by
Rod Stewart. The Wagner Noël Performing Arts Center is
fast becoming the premier facility for the arts in West Texas
and is scheduled to host more than 150 events each year.
Events include concerts, Broadway shows, Midland-Odessa
Symphony & Chorale performances, Midland Festival Ballet
performances and UTPB Music Department concerts.
SIGNIFICANT ACHIEVEMENTS
• The Wagner Noël Performing Arts Center is home to the
Midland-Odessa Symphony Orchestra & Chorale.
• SMG took over management of the Wagner Noël
Performing Arts Center in October 2011. In that short
time frame, the event schedule booked by SMG has
tripled the number of bookings for the venue. The
versatility of the venues will allow such programming as
Dinner & a Show, which will highlight local musicians in
the Midland and Odessa communities.
• This facility is home to the only Broadway Series in West
Texas and is scheduled to host major Broadway touring
shows including Stomp, Lord of the Dance, Hal Holbrook
as Mark Twain and The Rat Pack is Back.
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• SMG, along with our event partners, will successfully
provide exceptional programming for children. From a
free performance of Miracle on 34th Street to Sesame
Street Live and other family programming, SMG has
made events for children a priority.
• The Wagner Noël Performing Arts Center is home to the
only purpose-built Symphony concert hall in West Texas.
Additionally, REA-Greathouse Hall offers impeccable
natural acoustics in an intimate setting.
Community Outreach is key for SMG and in conjunction
with the UTPB; a reduced rental program was established to
assist non-profit organizations with the costs associated with
hosting events at the Wagner Noël Performing Arts Center.
The SMG staff will be participating in many local charitable
and community organizations including:
• International Association of Assembly Managers
(IAAM)
• IAAM’s Public Assembly Facility Managers School
• Midland Convention & Visitors Bureau
• Odessa Chamber of Commerce
Reference:
Travis Woodward
Director
UTPB Publications and Special Projects
432.552.2547
woodward_t@utpb.edu
MARKETING
INITIATIVES AND
PROGRAMS
AN OVERVIEW FOR THEATERS
AND THE ARTS
Listed in this section are programs that can be and are utilized,
in part or all, by the many theaters in SMG’s Network.
CURTAIN CALL
THEATRE GOURMET RESTAURANT PARTNERSHIP
PROGRAM
Local restaurants take advantage of major promotions at a
moderate investment! As a Gourmet partner, restaurants
participate in in-Theatre promotions that include rack
cards, tickets stuffers, marquee listing, website listing, cooperative advertising in major daily newspapers, Concierge
Desk inclusion, summer newsletter listings, and e-flyer
distributions. These efforts capitalize on patron habits for
pre- & post-show behavior.
THEATRE-GOER GETAWAY HOTEL PARTNERSHIP PROGRAM
In efforts to bolster the local hospitality industry, SMG’s
hotel partnership program allows for local properties to take
advantage of major in-Theatre promotions at a moderate
investment! As a Getaway partner, hotels participate in inTheatre promotions that include rack cards, tickets stuffers,
marquee listing, website listing, co-operative advertising in
major daily newspaper, Concierge Desk inclusion, summer
newsletter listings, and e-flyer distributions. Promoters are
also regularly sent information on current hotel partners so
they may take advantage of reduced rates.
IN-THEATRE CONCIERGE
The In-Theatre Concierge is available at all events to provide
patrons with destination information, take restaurant
reservations, and invite patrons to join the Theatre mailing
list. Friendly and knowledgeable, the In-Theatre Concierge
provides a valuable point of contact for audience members at
every Theatre event, facilitating goodwill in the community
and encouraging cross marketing among local attractions,
restaurants, and hotels.
Curtain Call is a Theatre’s official season sneak preview
and open house event. The Theatre opens its doors and
invites local arts organizations (producers, performers,
artists, and agencies from all performing arts disciplines
including dance, music, and visual arts) to mount tabletop
displays and promote their upcoming performance season,
at no charge. As invited guests for the evening, the Theatre
partners with all of the local chambers of commerce, inviting
all members of all chambers to enjoy a free evening of arts
and networking. The Theatre provides food, beverages, and
valet for attendees. The evening is topped off with exciting
performances, an onstage dessert reception, and an insightful
backstage tour. This can be an annual event that is highly
anticipated by guests and participants alike as it allows
an excellent opportunity for arts organizations to create
partnerships and promote their artistic fare, while educating
consumers and a desirable demographic of the areas
upcoming performances.
TECHNICAL TOUR DAYS/HOTEL CONCIERGE PROGRAM:
Local hotel concierges are invited to breakfast at the Theatre
and provided upcoming event information and an in-depth
Theatre tour in efforts to create synergy between hotel
concierges and the Theatre. During the event Concierges
are presented with the “Theatre Notebook,” a colorful,
bound resource that provides general information for the
Theatre including seating charts, historical information,
and ticket order forms. This allows concierges to remain
informed of trends and opportunities provided by the Theatre
while encouraging ticket sales among tourists and visitor
demographics.
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
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PROGRAMMING
AND EVENT DRIVEN
INITIATIVES
DATABASE DEVELOPMENT/MANAGEMENT
As audiences become more fragmented and their media
options expand exponentially it is becoming harder and
harder for promoters to reach effectively their intended
audiences. One successful, cost-effective and highly
successful method for reaching our patron base is through
the use of email alerts and ticket pre-sale offers. Recognizing
the importance of electronic database marketing to potential
promoters and presenters, we develop an e-mail list for use in
promoting upcoming shows and special events. This would
include on-sale alerts, pre-sale offers and ticket discounts.
We will also form strategic alliances with neighboring
facilities and event producers to share database resources.
SOCIAL NETWORKING
Recognizing the impact that social networking media such
as Facebook, Twitter, MySpace, Reddit, YouTube, etc. have
on our audience, we will make sure that the Theatre is
well-represented on these sites. Our marketing managers
will create and maintain the various sites and homepages,
add event information and content such as video footage
and ticketing information, actively recruit new members and
utilize the sites as another important method by which to
advertise the Theatre and its events.
12
E-FLYERS
We endeavor to create a relationship with an online
marketing company. In this manner, we are able to produce
in-house internet flyers promoting Theatre events which we
then distribute to our patron database on an ongoing basis.
The technology is user-friendly and attractive, allowing the
Theatre to send out general upcoming event information for
the facility and to send out individual show flyers to promote
performances at the Theatre. The services are provided at no
cost to the presenter, and the Theatre is able to distribute an
unlimited amount of flyers for a nominal price.
WEBSITE
SMG can create a state-of-the-art website for the Theatre
that will be an interactive sales and marketing platform for
our patrons. The website includes event information, seating
charts, ticketing links and interactive maps. In addition, there
will be a comprehensive online electronic ‘Event Guide’ for
presenters that will outline technical information, building
policies and specific venue contact information.
SEASONAL COLLATERAL
WALK OF STARS
Season Brochure: A four-color, bound booklet, the season
brochure is produced annually listing event information for
the performance season. These brochures can be mailed to
arts purchasers, patrons and supporters. We recommend
that 10-15% of the number produced are placed in area
hotels, travel agencies, the local CVB, visitors’ centers,
bookstores, major chambers of commerce, restaurants, and
others with the remaining brochures distributed throughout
the year during events at the Theatre. Costs for the brochure
are supported by advertising sales. The brochure is an
excellent opportunity to keep the community informed of all
Theatre events.
This is a unique public relations opportunity to make your
Theatre stand above the rest! Celebrities are invited by the
municipality to cement their handprints in special plaques
that are later installed around the facility as part of the
landscaping. Celebrities are presented a key to the City or
proclamation as part of the press conference coordinated
around the presentation. The Walk of Stars opportunity
usually garners immeasurable media coverage for the
Theatre, the artist, and the affiliated event. Locals are then
able to interact with the plaques that are installed throughout
the facility, bringing them one step closer to their favorite
star! These events generate goodwill throughout the
community for the presenters, the facility and the artists.
Summer Event Newsletter: Based on the event calendar, the
Summer Event Newsletter is a three panel, four color mailer
providing the Theatre with the opportunity to keep patrons
informed of late bookings and additional summertime
programming. They are produced and direct mailed to
patrons and subscribers and a portion is distributed to local
visitors’ centers, hotels, the CVB, chambers of commerce,
restaurants, and others, allowing the Theatre to remain visible
during the summer season.
PRESENTER ADVERTISING
SENIOR AND STUDENT SALES
Requiring some funding, the Theatre is able to offer
discounted tickets to area seniors and students. These
monthly sales allow the Theatre to explore and develop
new audiences. Students are offered an opportunity to see
wonderful theatrical fare at an affordable price. Seniors, a
major component of performing arts audiences, experience
goodwill as they take advantage of discounts of up to 70% off
the face value of the ticket.
Our Theatres are committed to the success of all events
we host. On an ongoing basis, a Theatre provides support
marketing to presenters in the form of strip ads in the local
major daily newspaper. The Theatre also participates in
special arts sections that highlight the performance season.
Additionally, the Theatre can negotiate advertising and
promotions on behalf of presenters on a prepaid basis,
allowing promoters to take advantage of all available pricing
and the marketing expertise of the local Theatre marketing
department.
SHOWBUSINESS
Showbusiness is a marketing program focusing on food and
beverage functions, which identifies signage, advertising,
and public relations opportunities in efforts to increase
event ancillary income through catered affairs affiliated with
Theatre performances. Examples include pre-performance
wine and cheese buffets for series subscribers, catered
buffets to accompany artist meet and greets, or a pre-show
“happy hour” offering discounted drinks to patrons who arrive
early to select performances.
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
13
OUR NETWORK
OF THEATERS
THE HANOVER THEATRE FOR THE
PERFORMING ARTS
THE ONCENTER
ouR mission:
To foster a love
and appreciation
Worcester,
MA of the performing arts in
New England’s audiences of today and tomorrow.
Syracuse, NY
2,316 seats
Crouse Hinds Theater: 2,117 seats
Carrier Theater: 463 seats
BeVard Studio: 150 seats
ouR vision:
Troy Siebels, President and CEO
508.471.1761
troy@thehanovertheatre.org
To be the best performing arts center in New England.
Mike Spaulding, Director of Arena and Theater
Services
www.thehanovertheatre.org
315.435.8022
2 Southbridge Street • Worcester, MA 01608
m_spaulding@oncenter.org
Copromote: YesLocated less than
Take
risk:
Yes
15 minutes from the Mass Pike. Exit 16 off I-290
www.thehanovertheatre.org
877.571.ShOw
www.oncenter.org
Copromote: Yes
Take risk: No
F.M. KIRBY CENTER FOR THE PERFORMING
ARTS
SANTANDER PERFORMING ARTS CENTER
SANDS BETHLEHEM EVENT CENTER
Wilkes-Barre, PA
Reading, PA
Bethlehem, PA
1,832 seats
1,819 seats
2,250 seats
Will Beekman, Executive Director
570.823.4599, x223
will@kirbycenter.org
David Farrar, General Manager
610.898.7210
DFarrar@santander-arena.com
Matt Salkowski, General Manager
610.297.7402
Matt.Salkowski@sandseventcenter.com
www.kirbycenter.org
www.santander-arena.com
www.sandseventcenter.com
Copromote: Yes
Copromote: Yes Copromote: Yes
14
Take risk: Yes
Take risk: Yes
Take risk: Yes
ALTRIA THEATER
RICHMOND CENTERSTAGE
KNOXVILLE CIVIC AUDITORIUM
Richmond, VA
Richmond, VA
Knoxville, TN
3,565 seats
Carpenter Theatre: 1,800 seats
Rhythm Hall: 200 seats
Gottwald Playhouse: 200 seats
2,500 seats
Jackie Naparlo, Director of Booking Manager
804.592.3334
jnaparlo@smgrichmond.com
www.altriatheater.com
Copromote: No
Take risk: No
Jackie Naparlo, Director of Booking Manager
804.592.3334
jnaparlo@smgrichmond.com
www.richmondcenterstage.com
Copromote: Yes
Mary Stephens-Bogert, GM
865.522.5669
mbogert@kccsmg.com
www.knoxvillecoliseum.com
Copromote: No
Take risk: No
Take risk: Yes
KOKA BOOTH AMPHITHEATRE AT
REGENCY PARK
NORTH CHARLESTON PERFORMING
ARTS CENTER
MACON CITY AUDITORIUM
Cary, NC
Charleston/North Charleston, SC
Macon, GA
7,000 seats
2,341 seats
2,688 seats
Becky Colwell, General Manager
919.462.2024
bcolwell@rprk.com
Les Crooks, Interim General Manager
843.529.5002
lcrooks@smgworld.com
Brenda Thompson, Sales Manager
478.803.1604
brenda.thompson@maconcentreplex.com
www.boothamphitheatre.com
www.northcharlestoncoliseumpac.com
www.maconcentreplex.com
Copromote: Yes
Copromote: Yes
Copromote: Yes
Take risk: Yes
Take risk: Yes
Take risk: No
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
15
TIMES-UNION CENTER FOR THE
PERFORMING ARTS
THE RITZ THEATRE
JAMES L. KNIGHT INTERNATIONAL CENTER
Jacksonville, FL
Jacksonville, FL
Miami, FL
Moran Theater: 2,934 seats
Jacoby Symphony Hall: 1,724 seats
Terry Theater: 600 seats
400 seats
James L. Knight Center: 4,646/2,000
Ashe Auditorium: 444 seats
Liz McDonald, Director
904.633.6191
LMcDonald@smgjax.com
www.jaxevents.com
Copromote: Yes
www.jaxevents.com
Copromote: Yes
Liz McDonald, Director
904.633.6191
LMcDonald@smgjax.com
Take risk: No
Bob Murray, General Manager
305.416.5973
rmurray@jlkc.com
www.jlkc.com
Copromote - Yes
Take risk - No
Take risk: No
HUMACAO PERFORMING ARTS CENTER
CHARLOTTE HARBOR CONFERENCE &
EVENTS CENTER
SAENGER THEATRE - PENSACOLA
Humacao, PR
Punta Gorda, FL
Pensacola, FL
1,000 seats
1,500 seats
1,630 seats
Linette Isona-Figueroa, General Manager
787.977.2777
lisona@smglatin.com
Jim Finch, General Manager
941.833.5844
Jim.Finch@charlottefl.com
Doug Lee, General Manager
850.462.1255
Dlee@ci.pensacola.fl.us
www.humacaocba.com
www.charlotteharboracc.com
www.pensacolasaenger.com
Copromote: Yes
Copromote: Yes
Copromote: Yes
16
Take risk: No
Take risk: No
Take risk: Yes
MOBILE CIVIC CENTER THEATER
SAENGER THEATRE - MOBILE
JEFFERSON PERFORMING ARTS CENTER
Mobile, AL
Mobile, AL
Metarie (New Orleans), LA
1,940 seats
1,921 seats
1,005 seats
Chris Penton, Booking Manager
251.208.5652
cpenton@mobilecivicctr.com
Chris Penton, Booking Manager
251.208.5652
cpenton@mobilecivicctr.com
Jose Torres, General Manager
504.731.4700
jtorres@jeffersonpac.com
www.mobilecivicctr.com
www.mobilesaenger.com
www.jeffersonpac.com
Copromote: Yes
Copromote: Yes
Copromote: Yes
Take risk: No
Take risk: Yes
Take risk: No
RIVERCENTER FOR THE PERFORMING ARTS
MUNICIPAL AUDITORIUM OF SHREVEPORT
AMERICAN BANK CENTER SELENA AUDITORIUM
Baton Rouge, LA
Shreveport, LA
Corpus Christi, TX
2,000 seats
3,007 seats
2,526 seats
Michael Day, General Manager
225.389.7110
mday@brrivercenter.com
Sam Voisin, Regional General Manager
318.841.4201
svoisin@shreveportcenter.com
www.brrivercenter.com
www.shreveportmunicipalauditorium.com
John Meyer, Director of Convention Center
Projects & Special Events
361.826.4102
johnme@cctexas.com
Copromote: Yes
Copromote: Yes
Take risk: Yes
Take risk: No
www.americanbankcenter.com
Copromote: Yes
Take risk: No
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
17
AKRON CIVIC THEATRE
THE BENDIX THEATRE
AIKEN THEATRE AT OLD NATIONAL EVENTS
PLAZA
Akron, OH
South Bend, IN
Evansville, IN
2,568 seats
694 seats
2,571 seats
Howard Parr, General Manager
330.535.3179
hparr@akroncivic.com
Jule Nowak, Sales Manager
574.235.9148
Julien@centurycenter.org
Darren Stearns, General Manager
812.435.5770
darren_stearns@smgevansville.com
www.akroncivic.com
www.centurylinkcenter.com
www.smgevansville.com
Copromote: No
Copromote: Yes
Copromote: Yes
Take risk: Yes
Take risk: No
Take risk: No
PEORIA CIVIC CENTER THEATER
ORPHEUM THEATER - SIOUX FALLS
FIVE FLAGS THEATER
Peoria, IL
Sioux Falls, SD
Dubuque, IA
2,196 seats
688 seats
711 seats
Adam Smith, Assistant Director of Booking
309.680.3511
asmith@peoriaciviccenter.com
Terry Torkildson, General Manager
605.367.7288
terry@sfarena.com
Joyce White, General Manager
563.589.4254
jwhite@fiveflagscenter.com
www.peoriaciviccenter.com
www.siouxfallsorpheum.com
www.fiveflagscenter.com
Copromote: Yes
Copromote: Yes
Copromote: Yes
18
Take risk: Yes
Take risk: Yes
Take risk: Yes
ORPHEUM THEATRE - WICHITA
ARIE CROWN THEATER
CORONADO PERFORMING ARTS CENTER
Wichita, KS
Chicago, IL
Rockford, IL
1,293 seats
4,249 seats
2,309 seats
Barney Byard, Theatre Director
316.771.7984
barney.byard@smgwichita.com
Moira O’Brien, National Sales Manager
312.791.6285
mobrien@mccormickplace.com
Troy Flynn, General Manager
815.972.3000
tflynn@smgrockford.com
www.wichtiaorpheum.com
www.ariecrown.com
www.coronadopac.org
Copromote - Yes
Copromote: No
Take risk - Yes
Take risk: No
Copromote: Yes
Take risk: Yes
MCMORRAN PLACE THEATRE
DEVOS PERFORMANCE HALL
COX CONVENTION CENTER
Port Huron, MI
Grand Rapids, MI
Tulsa, OK
1,157 seats
2,404 seats
Kim Appel, General Manager
219.369.3788
appelk@mcmorran.com
Chris Machuta, Director of Finance
616.742.6192
cmachuta@smggr.com
The Tulsa Ballroom: 1,900 seats
Assembly Hall: 1,400 seats
www.mcmorran.com
www.devosperformancehall.com
Copromote: No
Take risk: No
Copromote: No
Take risk: No
Michael Owens, Booking Manager
918.894.4282
mowens@smgtulsa.com
www.tulsaconvention.com
Copromote: Yes
Take risk: No
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
19
DOW EVENT CENTER — HERITAGE THEATER
ABRAHAM CHAVEZ THEATRE AND
PLAZA THEATRE
WAGNER NOËL PERFORMING ARTS CENTER
Saginaw, MI
El Paso, TX
Midland-Odessa, TX
2,276 seats
Chavez Theatre: 2,515 seats
Plaza Theatre: 2,044 seats
Performance Hall: 1,827 seats
REA-Greathouse Recital Hall: 200 seats
Carol McNeal, Director
915.534.0654
cmcneal@destinationelpaso.com
Stephanie Rivas, Interim GM/Director of
Marketing
432.552.4433
stephanie.rivas@wagnernoel.com
Matt Blasy, General Manager
989.759.1325
MOwens@smgtulsa.com
www.doweventcenter.com
Copromote: Yes
Take risk: Yes
www.elpasolive.com
Copromote: Yes
Take risk: No
www.wagnernoel.com
Copromote: Yes
Take risk: Yes
KIVA AUDITORIUM
BELLCO THEATRE
LONG BEACH PERFORMING ARTS CENTER
Albuquerque, NM
Denver, CO
Long Beach, CA
2,350 seats
5,096 / 3,746 seats
Becky Ellis, Director of Sales & Marketing
505.768.3870
bellis@albuquerquecc.com
Greg Lowry, Senior Sales and Marketing
Manager
303.228.8018
glowry@denverconvention.com
Terrace Theater: 3,051 seats
Center Theater: 825 seats
www.albuquerquecc.com/kiva
Copromote: No
20
Take risk: No
Greg Parkin, Booking Manager
562.499.7606
GParkin@longbeachcc.com
www.denverconvention.com
www.longbeachcc.com
Copromote: Yes
Copromote: Yes
Take risk: No
Take risk: No
FRESNO CONVENTION &
ENTERTAINMENT CENTER
BOB HOPE THEATRE
TUCSON MUSIC HALL
Fresno, CA
Stockton, CA
Tucson, AZ
Valdez Hall: 3,000 seats
Saroyan Theater: 2,349 seats
2,049 seats
Tucson Music Hall: 2,289 seats
Leo Rich Theatre: 511
Bill Overfelt, General Manager
559.445.8150
bill.overfelt@smgfresno.com
www.fresnoconventioncenter.com
Copromote: Yes
Take risk: No
Jim Johnson, Director of Event Services
209.373.1412
jimjohnson@smgstockton.com
www.stocktonlive.com
Copromote: Yes
Take risk: Yes
Kate Calhoun, Sales & Marketing
520.791.4101, ext 123
kate.calhoun@tucsonaz.gov
www.tucsonaz.gov/tcc/tucson-music-hall
Copromote: No
Take risk: No
SMG THEATER NETWORK | Bob Papke | Vice President, Entertainment — Theaters | 610.729.7907 | bpapke@smgworld.com
21
SMG
300 Conshohocken State Road
Suite 770
West Conshohocken, PA 19428
610.729.7900
Fax: 610.729.1590
smgworld.com