CHICAGO’S EAST BANK CLUB SEES SIGNIFICANT TRAINING REVENUE
INCREASE, HIGHLIGHTING VIBRATION TRAINING AS LUCRATIVE SMALLGROUP AND PERSONAL-TRAINING MODALITY
Affordable Financing Options for Power Plate® Machines Offer Immediate R.O.I. and
Eliminate Entry Barriers
NEWPORT BEACH, CA, March. 02, 2009 – Vibration training has continued a steady emergence in the health
and fitness industry over the past few years. Now, clubs like Chicago “mega-club” East Bank Club are realizing
the compelling, revenue-driving potential it offers as arguably the most innovative small group and personal
training modality to hit the industry in decades.
In its first year offering Power Plate® vibration training programs, East Bank Club conducted 1,800 group
classes and more than 1,000 one-on-one sessions, increasing its overall training revenue by 10 percent.
“Power Plate training has brought new members to our club and opened the door to small group personal
training in a way that had not been tapped into previously at East Bank Club, said Gretchen Collins, Director of
Fitness at East Bank Club. “Power Plate group classes and private sessions take only 30 minutes, which
entices more members for a quick, effective and intense workout.”
East Bank Club stands as one of the first facilities to roll out a comprehensive Power Plate® vibration training
program, encompassing both small-group training classes, along with personal training options for its
members. The programming was supported by intensive staff training and devoted in-club marketing, which
proved critical to the successful introduction and ongoing roll out.
The success came through a combination of affordable financing options offered by the industry leaders at
Power Plate North America and most importantly, the steadfast commitment to staff training and aggressive inclub marketing to educate and entice members about the significant benefits offered by vibration training.
“There isn’t a single instance of successful introduction of a new personal- or group-training modality in this
industry, past or present, that didn’t require a commitment to ample staff training and aggressive in-club
marketing,” said Tony Swain, Senior Manager National Fitness for Power Plate North America. “East Bank
Club has embraced the model that we’ve been encouraging with clubs from day one, and their success is proof
positive of the enormous revenue potential offered by vibration training.”
More…
Power Plate® machines and Training Revenue
Page Two
This comes as big news to the industry, considering that the primary barrier for successful entry to vibration
training programming has been the lack of affordable financing options. Now through a new four-plate package
from Power Plate North America, offering equipment, staff training, program development and in-club
marketing assets, clubs are enjoying a significant and immediate boost in group and personal training revenue
that more than justifies the monthly investment.
Power Plate North America is currently offering a five-year lease, four-Plate solution for clubs interested in
making successful entry into vibration training programming, using its industry-leading vibration training
products. The package offers four Power Plate® pro5 AIRdaptive™ units, comprehensive staff training through
the Power Plate Academy series, a complete marketing kit including strategic marketing programs and
supporting materials, including posters, banners and member-education materials, all at a monthly cost of
$799*.
Power Plate North America bases a revenue projection model on group classes priced at $15 person and oneon-one sessions at $35. The model also factors in expenses related to the trainers compensation per group
class and one-on-one sessions at $20. Based on a projection of 110 group classes and 50 private sessions per
month, clubs can yield monthly revenues in excess of $8,300 for a net monthly profit of more than $4,300.
Doing the math, this translates into more than $50,000 in annual profit.
The Power Plate® machine and its innovative Acceleration Training™ method has emerged steadily thanks in
large part to reported use by high-profile global celebrities including Madonna, Heidi Klum, Hilary Swank, Cindy
Crawford, George Clooney, P-Diddy, Clint Eastwood, Elle McPherson and Claudia Schiffer, among many
others. The product’s initial introduction in the U.S. came by way of elite athletic trainers and athletes in
collegiate and professional sports; however, its compelling combination of fitness and beautification benefits
are what have created such a demand among Hollywood’s celebrity elite, for whom fitness and beauty are
equally critical.
Acceleration Training on the Power Plate® machine can offer a host of benefits such as improved muscle
strength, flexibility, bone density, mobility, balance and significantly increased blood circulation. These benefits
extend to increased lymphatic drainage, critical to detoxification and eliminating cellulite, increased release of
key hormones that enhance the look and condition of skin, as well as increased metabolic rate to expedite
weight loss. Additionally, research has also reinforced the Power-Plate® machine's ability to reduce muscle
pain and soreness, and expedite the recovery of damaged muscles and tendons. All this is achieved through
time-efficient workout sessions of 30-minutes or less performed three-to-four times per week.
Power Plate International is the leading manufacturer of products using Acceleration Training through Advanced Vibration
Technology for health clubs, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and
collegiate athletic training facilities, and private fitness trainers, as well as home users. For more information on the product,
or its supporting technology and scientific research, contact Patty Stapleton, Vice President of Marketing – Power Plate North
America, at (512) 964-0966 or by email at patty.stapleton@powerplate.com or visit Power Plate on the web at
www.powerplate.com.
*Financing approval is subject to invidual credit ratings and may not be available to all commercial customers ###