2012
EXIBITION SPACE L+B 2012
SCENOGRAPHY Giancarlo Basili
RENDER and 3D VISUALIZZATION iGuzzini
LIGHTING PROJECT iGuzzini lighting engineering department
PERMISSION Reproduction of the original work of Andrea Mantegna “Camera Picta – Oculo”
curtesy of:
“Ministero per i Beni e le Attività Culturali – Italy”
“Light has a remarkable importance in life, because if you enter in a room and it is
well illuminated,you feel good, if you are in a well illuminated square, you feel good.”
Giancarlo Basili
set designer
PUBLIC SQUARE
GALLERIES
THE LIGHTING EXPERIENCE
MEETING POINT
KNOW THE PRODUCTS
FEEL THE LIGHT
CONCEPT
THE IDEA FOR THE EXHIBITION SPACE COMES FROM THE
WE HAVE TRIED TO REPRESENT SUCH A CONCEPT BY
RELATION BETWEEN CREATIVITY AND HIGH
USING 3D AND REAL IMAGES TO HIGHLIGHT THE
TECHNOLOGY THAT IS A DISTINGUISHED FEATURE OF
CREATIVE STRENGTH OF OUR COMPANY.
IGUZZINI'S WORK.
FLOOR
A LARGE LUMINOUS FLOOR (WALK-OVER LED’S), WITH
TRANSPARENT TO INCREASE THE EFFECT), VISITORS
CONTINUOUS IMAGE CHANGE, IS SITUATED IN THE
WILL FIND THEMSELVES ON A CONSTANTLY-CHANGING
CENTRE OF THE SPACE AND TELLS THE STORY OF THE
VIDEO FLOOR (TECHNOLOGY) AND BELOW A CEILING
ITALIAN LANDSCAPE (SKY, EARTH, WATER, ETC.). WHEN
THAT TAKES THEM BACK TO OUR HISTORICAL
THEY SIT DOWN (ALL FURNISHING ELEMENTS ARE
ARCHITECTURAL TRADITION (ART).
CEILING
ON THE CEILING, THERE IS A HYPER-REALISTIC
FAITHFULLY REPRODUCES THE FRESCO, RECALLS THE
REPRODUCTION OF THE FAMOUS FRESCO BY
RELATION BETWEEN NATURE AND GREAT
MANTEGNA KNOWN AS CAMERA PICTA SITUATED IN THE
ARCHITECTURE FROM THE PAST, A RELATION THAT IS
CASTLE OF SAINT GEORGE IN MANTUA.
CONSTANTLY EXPLORED BY IGUZZINI.
THE PAINTING, MADE WITH A TECHNIQUE THAT
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ANDREA MANTEGNA
“Camera Picta – Oculo” (1474)
Castello di San Giorgio, Mantova, Italia.
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THE “CAMERA DEGLI SPOSI” (OR “CAMERA PICTA”
OR PICTA ROOM), FAMOUS FOR THE CYCLE OF
FRESCO PAINTINGS BY ANDREA MANTEGNA
(CREATED FROM 1465 TO 1474) IS IN MANTUA, IN
THE NORTH-EAST TOWER OF THE CASTLE OF SAN
ALONG EACH SIDE AND FEATURES A VAULTED
CEILING THAT OPENS UP TO THE SKY THROUGH
THE OCULUS.
THE ILLUSIONISTIC OPENING OF THE CEILING,
CREATED WITH AN EXCEPTIONAL USE OF
GIORGIO.
THE ROOM MEASURES APPROXIMATELY 8 M
PERSPECTIVE, TAKES THE ILLUSIONISTIC
EXPERIMENTS OF THE OVETARI CHAPEL OF
PADUA TO EXTREME CONSEQUENCES. IT IS A
ROUND OPENING TOWARDS THE SKY, WHICH WAS
TO RECALL THE FAMOUS OCULUS OF THE
PANTHEON, THE ANCIENT MONUMENT PAR
EXCELLENCE CELEBRATED BY HUMANISTS.
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IN THE OCULUS, FORESHORTENED ACCORDING
TO THE PERSPECTIVE OF “PERSPECTIVE FROM
GROUND UP”, A BALUSTRADE IS SEEN FROM
WHICH A LADY OF THE COURT ACCOMPANIED BY
A COLOURED SERVANT CAN BE SEEN TO EXTEND
REFERENCE TO THE EXOTIC ANIMALS SEEN AT
COURT) AND A VASE, ON THE BACKGROUND OF A
LIGHT BLUE SKY. TO REINFORCE THE
IMPRESSION OF THE OPEN OCULUS, MANTEGNA
PAINTED SOME LITTLE ANGELS DANGEROUSLY
CHUBBY LITTLE BODIES: ONE IS SHOWN
RELIEVING HIMSELF. THERE IS A RICH VARIETY OF
POSES, MARKED AT TOTAL FREEDOM OF BODY
MOVEMENT IN SPACE: SOME ANGELS MANAGE TO
POKE THEIR HEAD THROUGH THE RINGS OF THE
FORTH, A GROUP OF HOUSEHOLD STAFF, A
DOZEN OR SO LITTLE ANGELS, A PEACOCK (IN
BALANCED, GRIPPING TO THE INSIDE OF THE
FRAME, WITH DIZZYING GLIMPSES OF THE
BALUSTRADE, OR ONLY A HAND PUSHING
THROUGH CAN BE SEEN.
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IF THE POTENTIAL IDENTIFICATION OF THE LITTLE
GIRLS AS REAL CHARACTERS GRAVITATING
AROUND THE COURT OF GONZAGA IS UNCLEAR (A
FEMALE FACE IS MADE TO RESEMBLE THE
MARQUIS BARBARA), THEY ARE CAUGHT IN
WOULD APPEAR TO SUGGEST THEY MAY BE
PREPARING A LITTLE TRICK, AN EPISODE TAKEN
FROM EVERYDAY LIFE ALONG THE LINES OF THE
LESSON OF DONATELLO.
THE HEAVY BOWL OF CITRUS FRUIT IN FACT
DIFFERENT BEHAVIOUR (ONE EVEN HAS A COMB
IN HAND) AND THEIR PLAYFUL EXPRESSIONS
RESTS ON A STICK AND THE GIRLS AROUND,
SMILING, IN AGREEMENT, APPEAR ABOUT TO
CAUSE IT TO FALL INTO THE ROOM.
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HE OCULUS IS ENCLOSED BY A CIRCULAR
GARLAND, IN TURN ENCLOSED IN A SQUARE OF
FAKE RIBS, PAINTED WITH A WOVEN MOTIF THAT
RECALLS THE ANCIENT-STYLE BAS RELIEF PALMS.
THE WORK HAS BEEN REPRODUCED IN A
FAITHFUL FOLLOWING OF THE ORIGINAL DESIGN
AND TECHNIQUE AND THE CHOICE TO TAKE ITS
SIZE TO 12 M PER SIDE WAS GUIDED BY THE IDEA
OF MAKING THE MOST OF EVEN THE TINIEST
PICTORIAL DETAILS.
RECEPTION
ALIGNED WITH THE PLASMA WALL, IN FRONT OF THE
AUTONOMOUSLY AND FREELY IN THE SPACE BEFORE
ENTRANCE, YOU WILL FIND THE RECEPTION DESK. ITS
MEETING THE RECEPTION STAFF FROM IGUZZINI
POSITION INSIDE THE PAVILION, AND NOT AT THE
ENTRANCE, WAS DECIDED TO LET VISITORS MOVE
GALLERY .1
THE TWO LARGE LATERAL GALLERIES (ONE FOR INDOOR
ASPECT OF THE EXHIBITED PRODUCT.
AND ONE FOR OUTDOOR PRODUCTS) BRING US BACK
THE AD-HOC IMAGES DESCRIBE AND ENLARGE THE
TO THE IDEA OF AN ART EXHIBITION, WHILE THE
OBJECT, BUT VISITORS CAN ALSO TOUCH THE
PROJECTIONS ON THE LATERAL TRANSPARENT WALLS
PRODUCTS THAT WILL BE PLACED ON A TABLE, JUST
ALLOW FOR READING THE DETAILS ABOUT EVERY
LIKE AN ARTWORK
INTERIOR
LIGHT SHINE
IPLAN
IN30 LED
LASER BLADE
GECCHELIN
iGuzzini
iGuzzini
iGuzzini
PIXEL PRO
REFLEX EASY
PRIMOPIANO PROFESSIONAL
PALCO
IOSA GHINI
iGuzzini
PIANO DESIGN
ARTEC 3 STUDIO
PRODUCTS
THE TWO LARGE LATERAL GALLERIES (ONE FOR INDOOR
ASPECT OF THE EXHIBITED PRODUCT.
AND ONE FOR OUTDOOR PRODUCTS) BRING US BACK
THE AD-HOC IMAGES DESCRIBE AND ENLARGE THE
TO THE IDEA OF AN ART EXHIBITION, WHILE THE
OBJECT, BUT VISITORS CAN ALSO TOUCH THE
PROJECTIONS ON THE LATERAL TRANSPARENT WALLS
PRODUCTS THAT WILL BE PLACED ON A TABLE, JUST
ALLOW FOR READING THE DETAILS ABOUT EVERY
LIKE AN ARTWORK
INTERIOR
GALLERY .2
THE TWO LARGE LATERAL GALLERIES (ONE FOR INDOOR
ASPECT OF THE EXHIBITED PRODUCT.
AND ONE FOR OUTDOOR PRODUCTS) BRING US BACK
THE AD-HOC IMAGES DESCRIBE AND ENLARGE THE
TO THE IDEA OF AN ART EXHIBITION, WHILE THE
OBJECT, BUT VISITORS CAN ALSO TOUCH THE
PROJECTIONS ON THE LATERAL TRANSPARENT WALLS
PRODUCTS THAT WILL BE PLACED ON A TABLE, JUST
ALLOW FOR READING THE DETAILS ABOUT EVERY
LIKE AN ARTWORK
EXTERIOR
WOW
U.F.O.
SISTEMA iROLL 65
CROWN
PIANO DESIGN
PIANO DESIGN
ARTEC 3 STUDIO
DELUCCHI
LINEALUCE MINI AND COMPACT
iPRO
LUN-UP
LED TUBE
WILMOTTE
CUCCINELLA
SKIRA
iGuzzini
PRODUCTS
THE TWO LARGE LATERAL GALLERIES (ONE FOR INDOOR
ASPECT OF THE EXHIBITED PRODUCT.
AND ONE FOR OUTDOOR PRODUCTS) BRING US BACK
THE AD-HOC IMAGES DESCRIBE AND ENLARGE THE
TO THE IDEA OF AN ART EXHIBITION, WHILE THE
OBJECT, BUT VISITORS CAN ALSO TOUCH THE
PROJECTIONS ON THE LATERAL TRANSPARENT WALLS
PRODUCTS THAT WILL BE PLACED ON A TABLE, JUST
ALLOW FOR READING THE DETAILS ABOUT EVERY
LIKE AN ARTWORK
EXTERIOR
BLACKBOARD
ON THE BOTTOM WALL, JUST LIKE A BIG FILM SCREEN, A
INTELLECTUAL CREATION, PROJECT ACTIVITY, AS WELL
LARGE PLASMA WALL (6M X 3M APPROX.) WILL SHOW A
AS PRESTIGIOUS ARCHITECTS AND DESIGNERS WHO
SERIES OF VIDEOS THAT HAVE BEEN CAREFULLY
COLLABORATE WITH THE COMPANY.
CHOSEN TO ILLUSTRATE THE PART OF IGUZZINI
UNIVERSE RELATED TO ART, CRAFTSMANSHIP, DESIGN,
THE LIGHTING
EXPERIENCE
ENTRANCE
THE DARKROOM IS AN IDEAL ENVIRONMENT TO
LIGHT EFFECTS, CREATED BY “IN30” AND “LUN-UP”
EVALUATE THE EFFECTS CREATED BY THE NEW
FITTINGS PLACED VERTICALLY. THE ROOM DIMENSIONS
VARIOUS PRODUCTS.
ARE 15 M (L) X 4 M (W) X4,3M (H) FOR A TOTAL AREA
THE TWO ACCESS POINTS ARE MARKED BY DISOLVING
OF ​63M2.
THE LIGHTING
EXPERIENCE
EXIT
DURING THE VISUAL EXPERIENCE VISITORS WILL BE
THE TOUR WILL LAST BETWEEN 10-15 MIN AND THE
ACCOMPANIED BY IGUZZINI GUIDE EQUIPPED WITH
WAY TO THE EXIT WILL BE MARKED BY A SEQUENCE
IPADS. WITH THE HELP OF THIS TOOL GUIDES WILL
OF COLORS CREATED BY THE “LUN-UPS” ON THE WALL
DISPLAY THE VARIOUS LIGHTING SCENARIOS HANDLED
ON THE LEFT.
BY MASTER-PRO SYSTEM.
“to convey the idea of the relationship between technology, creativity, nature and
the past architecture. These are the values that inspired my work.”
Giancarlo Basili
set designer