ACADEMY
THE STUDY OF SUSTAINABLE MATERIALS AND PROCESSES
USED IN PRODUCTION BY KNOWLEDGE COTTON APPAREL
GAIN KNOWLEDGE.
TAKE ACTION.
EARN RESPECT.
HEAD OFFICE
Nystedvej 11, 7400
Herning
Denmark
Phone +45 70209031
SHOWROOM
Blegdamsvej 28C, 2nd fl., 2200
Copenhagen N, Denmark
info@knowledgecottonapparel.com
www.knowledgecottonapparel.com
A HISTORY OF QUALITY
Jørgen Mørup and His Passion for
Quality Since 1969
COTTON, WOOL, & LINEN
100% Certified Organic
RECYCLED PET
From Bottle to Fabric
FABRIC PRODUCTION
Weaving, Knitting, Sewing & More
FACTS ABOUT COTTON
Organic vs. Conventional
ACADEMY
DID YOU KNOW?
CONVENTIONAL COTTON PRODUCTION IS VERY DEPENDENT ON PESTICIDES AND FERTILIZERS.
SEVERAL PESTICIDES ARE KNOWN TO CAUSE CANCER. THE TOP 5 PESTICIDES USED COUNT FOR
42% OF ALL CHEMICALS USED IN COTTON INDUSTRY – THEY ARE KNOWN TO BE CANCER-CAUSING
AND GROUND WATER CONTAMINATING. NOT ONLY FARMERS ARE AFFECTED — PESTICIDES
HAVE A NEGATIVE IMPACT ON THE SOIL, WATER AND AIR WE ALL SHARE.
ACADEMY
THIS ACADEMY BOOK IS MADE TO SHARE OUR KNOWLEDGE OF THE MATERIALS AND PROCESSES
THAT ARE USED IN THE PRODUCTION OF KNOWLEDGE COTTON APPAREL PRODUCTS. WE AIM
TO EXPLORE AND EXPLAIN THE KNOWLEDGE COTTON APPAREL PRODUCTION CHAIN AND
HIGHLIGHT OUR APPROACH TO SUSTAINABLE PRODUCTION.
Did you know?
To make 1 million T-Shirts from conventional
Cotton uses 165,000 Kg of chemicals, equivalent
to the weight of 4.5 full 18 wheeler trucks. Do
your part to prevent these chemicals from
entering our soil, our water and our bodies.
1
T-SHIRT
MADE WITH NON-ORGANIC COTTON
COTTON................................................................... 4
WOOL...................................................................... 5
0.4 Kg
0.165 Kg
RAW COTTON
CHEMICALS
PET........................................................................... 6
LINEN....................................................................... 7
1
FABRIC..................................................................... 8
T-SHIRT
DYEING.................................................................... 9
MADE WITH 100% ORGANIC COTTON
= 0 KG
CHEMICALS
OR PESTICIDES
SEWING................................................................... 10
CERTIFICATES........................................................ 11
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We save our planet and health from 165 grams of chemicals and pesticides by each T-shirt that we produce by
using Organic cotton. This savings has a positive impact on our planet, health and vegetation. Our goal is to save
the environment from 150 tons of pesticides and fertilizers by the year 2015 through our use of 100% Certified
Organic Cotton.
Moreover, we support Cotton farmers and their families by not using any chemicals and pesticides. We grow
our Cotton naturally. We only use of 100% certified Organic Cotton and other sustainable materials out of the
respect for our Earth, Respect for health and quality of the lives of Cotton farmers and their families, and Respect
for you, the consumer. Sustainable quality is at the heart of KNOWLEDGE COTTON APPAREL.
COTTON FACTS..................................................... 12
Art Director…................................................................ Richard Kuchinsky/The Directive Collective
Contributing Editors/Writers............................................................Ruta Brase, Richard Kuchinsky
Marketing…...................................................................................................................................... Ruta Brase
Layout/Design/Illustration.......................................Richard Kuchinsky/The Directive Collective
Production…............................................................................................ Ruta Brase, Richard Kuchinsky
COPYRIGHT
© KNOWLEDGE COTTON APPAREL, 2011
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ACADEMY
A HISTORY OF
QUALITY
COTTON
CONVENTIONAL COTTON PRODUCTION IS VERY DEPENDENT ON PESTICIDES AND FERTILIZERS.
SEVERAL PESTICIDES ARE KNOWN TO CAUSE CANCER. THE TOP 5 PESTICIDES USED COUNT FOR
42% OF ALL CHEMICALS USED IN COTTON INDUSTRY – THEY ARE KNOWN TO BE CANCER-CAUSING
AND GROUND WATER CONTAMINATING. NOT ONLY FARMERS ARE AFFECTED; PESTICIDES HAVE
A NEGATIVE IMPACT ON THE SOIL, WATER AND AIR WE ALL SHARE.
(SINCE 1969)
KNOWLEDGE COTTON APPAREL IS BUILT ON OVER 40 YEARS OF FAMILY EXPERIENCE IN DESIGN,
INNOVATION, RESPONSIBLE ENVIRONMENTAL PRACTICE, AND PASSION FOR QUALITY. THESE
FUNDAMENTAL STANDARDS REMAIN AT THE CORE OF OUR BUSINESS PHILOSOPHY TODAY.
I was born and raised in Herning, a small town in
Central Jutland, Denmark. There, from basements,
garages, outbuildings and factories the clacking and
humming sounds of sewing machines was heard day
and night. Herning was a bustling textile center, and
here, people who dreamt of making things were given
the space to do so.
I, however, had humble beginnings in this business.
It all started in 1969 in a dilapidated fire station with
a second-hand weaving machine my father and I had
brought from England. As a 21 year old who knew
absolutely nothing about textiles
I was taught the hard way – by
making and fixing my own mistakes.
Time has a particular significance to me. Quality takes
time and this is reflected in the product. I believe in
an original and natural product, and this is the root
of my love of cotton. I am inspired by the simplicity
and honesty of a fiber that is harvested from a plant,
grown from a seed, in the Earth, over time.
01 Cotton Plant
Like these cotton seeds, I now consider my own
experience in the textile industry one which has come
time to harvest. As I was inspired by my father in 1969
to start with my own machine and ideas, I now seek to
inspire my son, Mads, and future generations.
01
01 Cotton Plant
The leftovers of plant after
ginning end up in our food
chain. The shells are used for
animal food. The oil is pressed
out of the seeds of the plant
and used in the food industry.
01
01 Cotton Plant
The leftovers of plant after
ginning end up in our food
chain. The shells are used for
animal food. The oil is pressed
out of the seeds of the plant
and used in the food industry.
01
The leftovers of plant after
ginning end up in our food
chain. The shells are used for
animal food. The oil is pressed
out of the seeds of the plant
and used in the food industry.
KNOWLEDGE COTTON APPAREL
is this future founded upon the
principles of my past.
The more I worked, the more I
learnt. It was here I first developed
a passion for knowledge. After a
while it paid off - I had my first
customer. When I received that
first order I sang all the way home
in my car!
Built upon a shared philosophy and
love of technology, innovation and
ecology, KNOWLEDGE COTTON
APPAREL is a family firm where
tradition is more than storytelling.
Tradition and family knowledge
are used every day. Only in this
way can we create quality products
we can stand behind together
that may live to inspire the next
generation in another 25 years.
Despite starting with an old,
second hand machine, as business
progressed I saw the advantages
of technology. Like knowledge,
JØRGEN MØRUP, Owner and Director of J. Mørup Stof.
technology evolves and can make
The many years I have spent in the textile industry
easy what was once difficult. Always looking for the
have taught me perseverance and courage. Pursue
latest technology and innovation, I would spend
your ideas as time is the ultimate judge. Dare to
hours on-end driving and flying across the country
believe and stand upon principle. We may never
in search of the latest and greatest ideas to help
reach our goals but the challenge and process of
increase business.
striving for them is ultimately the reward.
From this perspective of innovation, ecology developed
as a foundation to create new and unique products. I
created my first ecological products more than 25 years
ago. Over time, as technology and trends have changed,
- Jørgen Mørup
my commitment to knowledge, innovation and natural
choices has not. This is a personal philosophy.
JØRGEN MØRUP and Uncle HENRY MØRUP. Herning, Denmark, 1969, J. MØRUP STOF fabric mill.
GAIN KNOWLEDGE. TAKE ACTION. EARN RESPECT.
In a culture focused on calls to action, demands of change, and personal pledges of revolution, our belief is that
any individual accomplishment is a small step in the process of change. Our founding philosophy is one that
hopes to spread knowledge, encourage discussion and make the leap from individual to collective participation.
At the heart of this philosophy is the notion of respect.
We only use of 100% certified Organic cotton out of the respect for our Earth, Respect for health and quality of
lives of the cotton farmers and their families and Respect for you, the consumer. Sustainable quality is at the
heart of KNOWLEDGE COTTON APPAREL.
Both knowledge and action are the foundation of respect.
We know that respect is earned, not commanded.
Gain Knowledge, Take Action, Earn Respect.
2
3
ACADEMY
COTTON
WOOL
COTTON IS A SOFT FIBRE THAT GROWS AROUND THE SEEDS OF THE COTTON PLANT.
ORGANIC COTTON IS PRODUCED AND CERTIFIED ACCORDING TO ORGANIC AND AGRICULTURE
STANDARDS. THIS MEANS THAT IT IS PRODUCED WITHOUT USE OF PESTICIDES, DEFOLIANTS
AND FERTILIZERS. IN 2010 ORGANIC COTTON REPRESENTED ONLY 1.1 % OF GLOBAL COTTON
PRODUCTION. KNOWLEDGE COTTON APPAREL ONLY USES 100% CERTIFIED ORGANIC COTTON.
MOST OF THE WOOL KNOWLEDGE COTTON APPAREL USES IS CERTIFIED ORGANIC. IT IS 100%
PURE NEW WOOL FROM MERINO SHEEP. THE WOOL WE USE IS MAINLY FROM SOUTH AMERICA.
WE CALL THIS WOOL ‘HAPPY SHEEP WOOL’ AS IT BUILDS ON ORGANIC AND ANIMAL WELFARE.
01
01 Cotton Plant
02 Ginning Machine
04 Cotton Yarn Spools
05 Raw Fabric
06 Colour Dyeing
02
The wool is now cleaned and
combed.
03
Raw wool fibres are now dyed
into several colour shades. All
dyeing is done with the use of
Certified and non toxic dyes.
04
The dyed wool is now spun into
yarn, in the exact thickness that
we need for the garment.
yarn is now knitted into
05 The
a fabric on flat knit machines.
First the cotton is picked.
02
It goes through a cotton ginning
machine and other processes
that separates the cotton fibres
from the shells and seed.
03
The leftovers of plant after
ginning end up in our food
chain. The shells are used for
animal food. The oil is pressed
out of the seeds of the plant and
used in the food industry.
07
The Organic dyed fabric is now
cut and sewn into apparel.
01 Wool Shearing
02 Wool Combing
Sheep/animal must feed and forage from
the last third of the gestation must be
Certified Organic.
The use of synthetic hormones and genetic
engineering are prohibited.
The use of synthetic pesticides (internal
and external and pastures) are
prohibited. For example, pesticide baths
are prohibited.
03 Wool Colouring
Producers are required to ensure that
they do not exceed the natural capacity of
the land on which animals graze.
Mulesing is not allowed.
All the wool that KNOWLEDGE COTTON
APPAREL uses is mulesing free. This if of
the highest importance to us.
04 Wool Spinning
are spun thinner and thinner
though several production steps
ending up as finished yarn.
yarn is now
05 The
raw jersey fabrics.
100% ORGANIC WOOL :
knitted garment pieces are
06 The
sewn together.
clean cotton fibres then go
04 The
to the spinning mill. There they
100%
ORGANIC
COTTON
This includes animal welfare, feeding and
forbidding the use of fattening up aids or
pesticides on either the animals or the soil
on which they graze.
Here the colour combinations
and structure are added to the
coming garment.
03 By-Product Re-Use
01
100% ORGANIC WOOL
= “HAPPY SHEEP”
First the wool is cut from sheep.
100%
WOOL
FOR ANIMAL WELFARE
knitted into
the fabric is dyed into
06 Afterwards
a specific colour. KNOWLEDGE
COTTON APPAREL only uses
certified and non toxic colours.
This means that there are no heavy
metals, Chrome, Formaldehyde,
or other hazardous chemicals in
our fabrics.
4
07 Finished Apparel
05 Wool Knitting
5
06 Finished Garment
ACADEMY
PET*
LINEN
PET IS POLYETHYLENE TEREPHTHALATE, A TYPE OF PLASTIC DERIVED FROM PETROLEUM
USED TO MAKE SOFT DRINK BOTTLES. USING RECYCLED PET BOTTLES, WE CREATE PET
POLYESTER. POLYESTER IS VERY RESILIENT, QUICK DRYING, AND IS EASY TO WASH WHILE
KEEPING ITS SHAPE.
LINEN IS A NATURAL TEXTILE MADE FROM THE FIBERS OF THE FLAX PLANT, LINUM
USITATISSIMUM. GARMENTS HAVE BEEN MADE FROM LINEN FOR THOUSANDS OF YEARS AND
IT IS ONE OF THE OLDEST FIBERS USED FOR TEXTILE PRODUCTION. LINEN IS WELL KNOWN
FOR ITS STRENGTH, ABSORPTION AND COOLNESS TO THE TOUCH. LINEN TEXTILES ARE
DURABLE, QUICK DRYING, AND EVEN STRONGER WET THAN DRY. ORGANIC LINEN IS GROWN
WITHOUT ANY SYNTHETIC FERTILIZERS.
POLY ETHYLENE TEREPHTHALATE
05 Raw Fabric
Did you know?
In the USA, 2.5 Million
bottles are tossed out
every hour!
04 Retting and Scutching
02 Shredding Machine
01 Flax Plant
01 Recycled PET Bottles
03 PET Pellets
Plastic bottles are collected from
land fills. It takes 500 years for
a PET bottle to decompose if
not recycled.
03
Poly Ethylene Terephthalate
and sewing is done at
06 Cutting
the garment factory. The PET
jacket now takes shape!
02
100%
RECYCLED
PET BOTTLES
02 Flax Stalks
03 Rippling
05 Linen Fabric
06 Batch Dyeing
06 Sewing into Apparel
01
01
05 Linen Yarn Spools
04 Yarn Spinning
Bottles are cut into small flakes.
PET flakes are made into pellets.
By using recycled Polyester vs.
virgin Polyester the CO2 emission
from production process is
reduced by 75 %
02
Linen is made from the Flax
plant. It takes around 100 days
from seed planting to harvest.
When ready, plants are pulled
out of the ground with roots
intact. This can be done by
hand or by machine. The stalks
are then tied in bundles – these
are called beets.
03
The plant is passed through
coarse combs, which removes
the seeds and leaves from the
plant. This is called Rippling.
No part of the Flax plant is
wasted: the seeds produce
linseed oil and the seed also
contains Omega3 which is
healthy for humans.
then go through a
04 Stalks
process called Retting that
softens and loosens the outer
part of the bark.
Linen fibres are then made
05 These
into yarn and the yarn is then
knitted into raw Linen fabrics.
fabric is then batch dyed
06 The
by rolls, ensuring consistent
quality and finish.
07
The Organic dyed fabric is now
cut and sewn into apparel.
Stalks are then dried again and
sent through the flatted rollers
which by breaking and beating
the stalk, finally separates the
textile fibres from the woody
bark. This is called Scutching.
the production process
04 Through
the Polyester fibre is spun into a
stable or filament yarn.
yarn is now woven into raw
05 The
PET fabrics.
07 Sewing
07 Finished Apparel
6
07 Finished Apparel
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ACADEMY
FABRIC
DYEING
FABRIC CAN BE DIVIDED INTO TWO GROUPS BASED ON IT PRODUCTION BY 2 DIFFERENT
TECHNOLOGIES — THOSE THAT ARE WOVEN AND THOSE THAT ARE KNIT. THESE PROCESSES
HAVE BEEN DEVELOPED CENTURIES AGO AND HAVE BEEN USED AS LONG AS MAN HAS DRESSED.
TODAY THESE PROCESSES REMAIN FUNDAMENTALLY WHILE MODERN MACHINERY NOW TAKES
THE PLACE OF HUMAN LABOR.
IN THIS STEP THE FABRIC TRANSFERS FROM RAW NATURAL FIBER COLOUR INTO THE NAVY,
REDS OR GREENS YOU WILL FIND IN OUR COLLECTION. DYEING WAS TRADITIONALLY DONE BY
USING VEGETABLES, FLOWERS AND HERBS. KNOWLEDGE COTTON APPAREL USES ONLY NONHARMFUL DYESTUFFS AND MODERN DYE HOUSES FOCUSED ON MINIMIZING WATER USAGE AND
RESPONSIBLE WASTE WATER TREATMENT.
01
Yarn cones before the knitting
and weaving process.
soft knitted jersey fabric is
04 The
used in KNOWLEDGE COTTON
APPAREL T-shirts, Henleys,
Sweatshirts among others.
fabric is knit on a circular
02 The
knitting machine where the
fabric is created in the round
like a spiral.
03
Alternatively the yarn can be
woven into a fabric. Here 2 sets
of yarn called the warp and the
weft are placed on the loom,
woven into fabric.
The thread runs in a straight
line making the fabric less
stretchable but very durable.
01 Rolls of Fabric
02 Circular Knitting Machine
woven fabric is used in our
05 The
Shirts, Chinos, and Jackets as
well as other apparel.
01 Yarn Cones
Did you know?
The topology of a knit fabric is
relatively complex. Here stitches
follow a loop path around the
machine. The stitches are knit
into each other binding each stitch
together. Because there is no
straight line of yarn the fabric is
stretchable in all directions.
01
Raw fabric from raw fibres.
03 Dyeing
02 Washing
02
In the wash process the leftovers
from dirt, mechanic oil etc. are
washed out
03
In the dying machine the colour is
added. When producing according
to sustainable practices, the dyes
cannot contain chrome, heavy
metals or formaldehyde.
04 Water Filtration
work with Certified dyehouses.
04 We
No waste water goes directly into
nature or local waters.
dying fabric is dried on a
05 After
stenceframe. The finished quality
is set here.
CLEAN
H2O
All water is cleaned in waste water
treatment plants certified to meet
organic standards
03 Weaving Machine
05 Fabric Drying
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9
ACADEMY
SEWING
CERTIFICATES
THIS STEP IN THE PRODUCTION PROCESS IS THE TAILORING OF THE GARMENT. HERE KNOWLEDGE
COTTON APPAREL CRAFTS OUR UNIQUE DESIGNS AND THE GARMENT BEGINS TO TAKE SHAPE
– IT IS AT THIS STEP YOU WILL FIND THE ADDED FEATURES WHICH GIVE OUR GARMENT THE
KNOWLEDGE COTTON APPAREL DNA.
THERE ARE A HUGE NUMBER OF LABELS FOR THE CONSUMER TO RELATE TO. AT KNOWLEDGE
COTTON APPAREL WE HAVE CHOSEN TO WORK WITH AND FOCUS ON 3 ENVIRONMENTAL
STANDARDS WHICH WE BELIEVE ARE THE BEST AND MOST CREDIBLE AS THEY HAVE THE
HIGHEST DOCUMENTATION REQUIREMENTS FOR THE ORGANIC PRODUCTION CHAIN.
ORGANIZATION
01 Rolls of Fabric
01
Fabric is ready in rolls, dyed in
colours, with a nice soft touch.
02 Flat Fabric Layers
02
Fabric is taken from the rolls
and placed on top of each other
layer by layer.
03
Garment sizes are cut in paper
and placed on top of the fabric.
One paper pattern - one size. One
garment part - one size.
XL
stitching, the cut fabric
04 In
parts are sewn together !
04 Stitching
STANDARDS CERTIFICATES
Details, accessories and special
sewing techniques are added as
your KNOWLEDGE COTTON
APPAREL garment is born and
ready for you to wear.
garments are then
05 Finished
packed, shipped and ready for you
to call your own!
S
M
L
TEXTILE EXCHANGE
OE 100
GOTS
TEXTILE EXCHANGE, formerly
ORGANIC EXCHANGE is a nonprofit, tax-exempt charity that operates
internationally.
OE 100 is a Certification Program
that is developed and managed by the
Organic Exchange.
GOTS stands for Global Organic Textile
Standard. The aim of the GOTS standard is
to define requirements to ensure Organic
status of textiles, from harvesting of the
raw materials, through environmentally
and socially responsible manufacturing up
to labelling in order to provide a credible
assurance to the consumer.
TEXTILE EXCHANGE is dedicated to
expanding the Organic Cotton market
and has a strategic vision to support
and guide the responsible expansion
of sustainable textiles across the global
textile value chain in order to restore
the environment, and enhance lives
around the world.
In the past 10 years the ORGANIC
EXCHANGE has by their Farm Program
and support helped grow the Organic
Cotton market significantly.
OE 100 standard is a standard for
tracking and documenting the purchase,
handling, and use of 100% Certified
Organically farmed Cotton fibre in yarn
fabrics or finished goods.
This Certification helps ensure that
customers of Organic Cotton products
can be confident that the products
contain 100% Organic farmed Cotton.
By working with GOTS certified suppliers,
KNOWLEDGE COTTON APPAREL has
a means to ensure that the production
is checked by a accredited inspection
company, who make sure that all the
requirements in the standard are met.
03 Patterns and Cutting
KNOWLEDGE STANDARD
We explore and work constantly to find and develop new sustainable methods and materials. In the process of working with
these cutting edge materials and garments we track and control all processes according to our own KNOWLEDGE COTTON
APPAREL sustainable standard. Feel safe and happy that your cutting edge product is safe and ahead of it’s time.
Through our use of 100% Certified Organic Cotton and other sustainable material, it is our goal to save the environment from
150 tons of pesticides, chemicals and fertilizers by the year 2015. This target is part of our plan to ‘Take Action’, to respect the soil,
underground waters, and human health. We are well on our way to achieve this.
From raw material to finished garment we follow a special process of best practice principles to reduce our impact on the Earth
and treat our natural resources with respect and care.
05 Packing
05 Shipping
Tested and Certified, our 100% Organic Cotton is produced by natural methods that reduce pollution and enhance sustainable
ecosystems always ensuring uncompromising quality.
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ACADEMY
COTTON FACTS
ORGANIC COTTON
Organic Cotton is grown in 23
countries around the world
occupying 275,300 farmers.
With an average family of 5, this
means that the Organic farming
has positive impact on 1.4 million
people in developing countries.
Organic Cotton only allows the
use of natural fertilizers and
animal manure and compost.
Certified Organic Cotton only
accounts for about 1.1% of total
Cotton production in the world.
BENEFITS OF 100%
ORGANIC COTTON
100% Organic Cotton production
uses less water consumption than
conventional Cotton production.
CO2 emission per hectare is
between 48 ― 66% lower in
Organic Cotton production
than production using more
conventional methods.
Plants are more resistant to
increases in temperature.
Organic farming uses crop
rotation to build a healthy soil
and biodiversity. This also
ensures a stable food supply
for farmers.
EFFECTS OF
CONVENTIONAL
COTTON ON HUMANS
CONVENTIONAL
COTTON AND
PESTICIDES
3 out of 10 farmers have reported
health problems.
Between 40 ― 47% of the world’s
textiles are made from Cotton.
It is said that about 40,000 people
die each year from pesticides and
chemicals working in the Cotton
business (Watch “The Conventional
Trap” on You Tube).
Cotton fields cover 2.4% of the
world’s cultivated land and yet use
16% of the World’s insecticide and
pesticide consumption.
It take about 0.4 Kg Raw Cotton to
make a T-Shirt.
The top five most
hazardous pesticides
to
humans
count
for 42% of the total
pesticide use in Cotton
production. These five
pesticides are known to
be carcinogenic, toxic
and cause groundwater contamination.
Suicide rates indicate that 1 farmer
dies every 8 hours. Poor farmers
become ill from working with
pesticides and chemicals used in
conventional Cotton production.
This makes it impossible for them
to feed their families. Suicide
often involves drinking the
chemical poisons they work with
in conventional Cotton fields.
As Cotton is a fibre, it is not regulated
as food. Nevertheless, the majority
by weight of the plant ends up in our
food chain.
It take about 0.165 Kg of fertilizers
to make 0.4 Kg of Cotton.
Today, over 90% of the Cotton in the
world is grown using chemicals.
20% of the Cotton in the world is
grown using integrated pest crop
management GMOs (Genetically
Modified Organisms).
Defoliants are sprayed on the plants
before harvesting. This causes all
the leaves to fall off making the
Cotton flower easier to pick.
?
QUALITY IS NEVER AN ACCIDENT —
IT IS ALWAYS THE RESULT OF HIGH INTENTION,
OUR VALUES, OUR GOALS, OUR PASSION.
SINCERE EFFORT, INTELLIGENT DIRECTION AND
SKILLFUL EXECUTION.
A Passion For Quality
Built on over 40 years of family experience in design and responsible environmental practice, we are devoted to
the perfect fit, the finest details, with knowledge and passion for quality. Through the use of Organic materials,
IT being
REPRESENTS
THE
WISEWeCHOICE
OF MANY
we ensure the well
of Cotton farmers and
their families.
Respect all life.
This year we will save the environmentALTERNATIVES.
from 30-40,000 L of chemicals and pesticides in making more than
200.000 pieces of garments using Organic and sustainable materials.
FIND THE OWL!
Our Owl Logo is hidden someplace on every page of this catalog. See if you can find him. As a
bonus, there is also one additional Owl hidden someplace between the covers. Find all 15!
PS. The logos at the top of the page, on the garments and the Owl on the hangtags don’t count!
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Never Going Away Strategy
Through the purchase of our garments you help fulfil our strategy of supporting Organic and sustainable principles.
A. FOSTER
You are part of a positive circle that—
will WILLIAM
help change the world.
Thank you for helping us to fulfill our promise!
Gain Knowledge, Take Action, Earn Respect.
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