MEDIA KIT
2014
Florida | Georgia | Illinois | N. Indiana | Iowa | Michigan | Minnesota | Nebraska | North Dakota | Puerto Rico | Tennessee | Wisconsin
AAA MEDIA KIT | AWARDS
Awards
AAA Living and Going Places are recognized yearly as leaders in the magazine business,
honored time and again by their peers for overall excellence.
Since 2005, AAA Living has won nearly 90 industry awards. Honors from organizations
such as the Association of Marketing and Communication Professionals, the North
American Travel Journalists Association and the Canadian Tourism Commission, among
others, prove the magazine’s versatility and value. In 2013, AAA Living won seven:
APEX AWARDS OF
EXCELLENCE
COMMUNICATOR
AWARDS
EXCEL
AWARDS
presented by Communication
Concepts Inc.
presented by International
Academy of Visual Arts
presented by Association
Media & Publishing
Electronic Publications
Photography
How-To Writing
Feature Writing (Gold)
Business-to-Consumer
Brochure (Silver)
Photography (Silver)
Media Innovation,
Digital Magazine (Gold)
Since 1987, Going Places has won more than 110 awards from industry organizations. In
2013, it was recognized a record 18 times by the Florida Magazine Association, one of the
country’s most-respected publishing groups. Exceeding any other publication, that total
includes six “Charlie” Awards—top honors in a highly competitive annual contest.
AAA Living 2014
CHARLIE AWARDS
SILVER AWARDS
BRONZE AWARDS
Advertorial Section
Cover Design
Department Design
Feature Design
Photography
Typography
Advertorial Section
Column
Cover Design
Custom Magazine
Feature Design
Headlines
Typography
Visitor Publication (annual)
Visitor Publication (periodical)
Advertorial Content
Media Kit
Service Feature
AAA MEDIA KIT | Contents
Contents
WHO WE ARE
The AAA Brand................................................................................2-3
OUR MEMBERS
Reader Profile/Readers Take Action.................................................4-5
Domestic Travel................................................................................. 6
Foreign Travel/Member Impact........................................................... 7
How to reach our readers
Media Channels................................................................................. 8
Advertising Opportunities.................................................................. 9
Circulation
Northern and Southern Region......................................................... 10
reader service
AAA Reader Service.......................................................................... 11
Editorial Calendar
By Section...................................................................................12-13
By Region....................................................................................12-15
RATES
Northern Region............................................................................... 16
Southern Region.............................................................................. 17
Specifications and Deadlines......................................................18-19
Worth the Drive Guide...................................................................... 20
Advertising Representatives............................................................ 21
AAA Living 2014
1
AAA MEDIA KIT | THE AAA BRAND
The AAA Brand
AAA is a federation of member-owned clubs serving more than 54 million members
in North America. More than 100 years of dedication to serving members has made
AAA one of today’s strongest and most trusted brands.
AAA Living is our primary communication channel with almost 9 million members
in 11 states and Puerto Rico.
AAA Living Territory
Minot
Grand Forks
NORTH DAKOTA
Fargo
Duluth
Bismark
MI C
MINNESOTA
St. Cloud
AN
WISCONSIN
Burnsville
St. Paul
Madison
Scottsbluff
NEBRASKA
HI G
Sioux City
Des Moines
Cedar Rapids
Grand
Rapids
Northern Region
Flint
Milwaukee
Detroit
Chicago
Omaha
IOWA
North Platte
Lincoln
Peoria
INDIANA
Springfield
ILLINOIS
Nashville
TENNESSEE
Knoxville
Memphis
Southern Region
Atlanta
GEORGIA
Savannah
Talahassee
Orlando
FLORIDA
Tampa
Denotes Club Territories
Miami
Note – we can also bring you access to nearly 20 million AAA member households. See your rep for details.
AAA Living 2014
2
PUERTO
RICO San Juan
AAA MEDIA KIT | THE AAA BRAND
Drivers turn to AAA to help them do more and worry less. These relationships
often begin with driving and grow to include travel, insurance, banking and
financial services. Our editorial reflects the breadth of these relationships in
three sections:
Membership and Discounts
• Membership and Discounts helps readers get the most from the benefits,
discounts and services imbedded in their membership.
Travel Agency
• Travel Agency engages members with aspirational stories on trends
and destinations, columns on domestic travel ideas, and a section of
regional highlights.
Resources and Advice
• Resources and Advice showcases AAA’s role as a trusted adviser and
champion of safe driving.
Our editorial environment is an extension of the trusting relationships
we have with members. We invite you to join in our conversation.
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AAA Living 2014
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AAA MEDIA KIT | OUR MEMBERS
Reader Profile
Household Composition**
Northern region*
NORTHERN REGION
AGE
HOUSEHOLD INCOME
18-44............................................ 17%
45-54............................................ 21%
55-64............................................ 27%
65 and older.................................. 36%
ReAdership
Male.............................................. 43%
Female.......................................... 57%
EMPLOYMENT STATUS
Professional/Managerial............... 64%
Full-Time/Part-Time/Other............. 56%
Retired.......................................... 38%
$30,000 - $49,999........................ 13%
$50,000 - $74,999........................ 18%
$75,000 - $99,000........................ 14%
$75,000 - $99,000........................ 14%
$100,000 and over........................ 29%
Married..................................... 88%
Single........................................ 12%
Married with minors present..... 17%
Married with no minors............. 71%
Not married with minors present.1%
Not married with no minors....... 11%
EDUCATION*
College degree.............................. 61%
Attended/Graduated College......... 83%
High School................................... 16%
Primary Residence
Home Ownership........................... 88%
southern region***
AGE
HOUSEHOLD INCOME
18-44............................................ 14%
45-54............................................ 19%
55-64............................................ 25%
65 and older.................................. 42%
ReAdership
Male.............................................. 39%
Female.......................................... 61%
EMPLOYMENT STATUS
Professional/Managerial............... 58%
Full-Time/Part-Time/Other............. 52%
Retired.......................................... 41%
$30,000 - $49,999.......................... 8%
$50,000 - $74,999........................ 20%
$75,000 - $99,000........................ 10%
$75,000 - $99,000........................ 14%
$100,000 and over........................ 23%
EDUCATION*
College degree.............................. 61%
Attended/Graduated College......... 84%
High School................................... 15%
SOUTHERN REGION
Married..................................... 68%
Single........................................ 17%
Married with minors present..... 31%
Married with no minors............. 36%
Not married with minors present.6%
Not married with no minors....... 11%
Primary Residence
Home Ownership........................... 88%
*AAA Living MRI Reader Profile Study July 2013
**Marketing Data Warehouse (MDW) 8/9/2013
***AAA Going Places MRI Reader Profile Study July
2013
AAA Living 2014
4
AAA MEDIA KIT | OUR MEMBERS
Readers Take Action
Northern region*
72% are regular readers, having read at least 3 of
the past 4 issues
Our readers spend an average of
each issue
24 minutes reading
57% of members share their issues with at least
1 other reader
54% of our readers say they look to AAA for suggestions
southern region**
69% are regular readers, having read at least 3 of the
past 4 issues
and directions when planning their vacation
27 minutes reading
75% of regular readers took some form of action
Our readers spend an average of
each issue
Of these readers:
58% of members share their issues with at least
66% visited or contacted AAA for more information or
1 other reader
products
63% of our readers say they look to AAA for suggestions
27% visited websites
and directions when planning their vacation
11% traveled to a destination advertised or
written about
77% of regular readers took some form of action
Of these readers:
77% of regular readers took some form of action
28% visited websites
16% traveled to a destination advertised or
written about
*AAA Living MRI Reader Profile Study, July 2013
**AAA Going Places MRI Reader Profile Study, July 2013
AAA Living 2014
5
AAA MEDIA KIT | our MEMBERS
Travel Preferences
NORTHERN REGION*
79% take domestic trips
78% take weekend trips
77% have stayed in a hotel in the
past 12 months
Our Readers Love To Travel
66% travel by car
62% travel by airplane
Northern region* (IN LAST 12 MONTHS)
57% went shopping while on vacation
49% visited historic sites while on vacation
39% visited a beach
28% visited theme parks and local attractions
38% visited a museum
36% visited national parks
22% attended sporting events
24% participated in casino gambling
14% play golf
southern region** (IN LAST 12 MONTHS)
63% went shopping while on vacation
55% visited historic sites while on vacation
53% visited a beach
35% visited theme parks and local attractions
39% visited a museum
39% visited national parks
20% attended sporting events
19% participated in casino gambling
12% play golf
*AAA Living MRI Reader Profile Study July 2013
**AAA Going Places MRI Reader Profile Study July 2013
AAA Living 2014
6
SOUTHERN REGION**
80% take domestic trips
82% take weekend trips
86% have stayed in a hotel in the
past 12 months
69% travel by car
65% travel by airplane
AAA MEDIA KIT | our MEMBERS
Foreign Travel
NORTHERN REGION*
67% of members have their
own passport
43% Took a trip outside the U.S
in the last three years
Spend $2,700 (mean) when
traveling outside U.S.
SOUTHERN REGION**
72% of members have their
own passport
46% Took a trip outside the U.S
in the last three years
Spend $2,500 (mean) when
traveling outside U.S.
AAA Members are
Prime Travel Prospects
Here is a sample of the impact members have on the percentage of room
nights and average spending in specific states, per person, per day.***
State
% of Room Nights
AAA Member
Average Spending
AAA Member
Average Spending
Non-Member
% More Than
Non-Member
Florida.................39%.................... $174....................... $163......................7%
Georgia...............28%.................... $166....................... $146.....................14%
Illinois.................20%.................... $203....................... $181.....................12%
Iowa....................30%.................... $150....................... $126.....................19%
Louisiana............20%.................... $226....................... $168.....................35%
Michigan.............31%.................... $179....................... $139.....................29%
Missouri..............19%.................... $141....................... $133......................6%
Nebraska.............40%.................... $248....................... $149.....................66%
Tennessee...........28%.................... $159....................... $150......................6%
Texas...................22%.................... $190....................... $157.....................21%
Wisconsin............22%.................... $128....................... $122......................5%
**AAA Living MRI Reader Profile Study July 2013
**AAA Going Places MRI Reader Profile Study July 2013
*** D.K. Shifflet & Assoc. Ltd. DIRECTIONS Performance Monitor. Prepared August 2013 with 2012 data
AAA Living 2014
7
AAA MEDIA KIT | MEDIA CHANNELS
Robust Interactions with AAA Members
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JANUARY/FEBRUAR
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PAGE 20
Show Your Card & Save
AUTO INSURANCE
Get Your Free
Policy Checkup
Roadside Assistance
UNTS
MEMBER DISCOon
Save More
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Worth the Drive
MEMBER DISCO
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Save on Your
Prescription Drugs
JanFeb_FINAL
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AAA Living
GO NOW: LOCAL
TRIPS
Winter Fun,
Outdoors & In
12/11/12 11:28
AM
AAA Branches
AAA.com
AAA apps
Travel Agents: call, click, visit
Upgrade to AAA Plus for
More.
More towing miles.
More savings.
More peace of mind.
WORTH the
2013 - 2014
DRIVE
Car Care Centers
FLORIDA DRIVE-TO DESTINATIONS
Upgrade to AAA Plus today for
enhanced benefits that give you
More freedom and confidence.
Upgrade today.
Call: 1-800-222-1134
Click: AAA.com/Plus
Visit: Any AAA office
Get more with AAA Plus.
Towing
AAA Plus
AAA Classic
Up to four
100-mile tows
Up to four
5-mile tows
Vehicle Locksmith Service Up to $100
Up to $50
Fuel Delivery
You pay for fuel
FREE
Car Travel Interruption
Up to $1,000
Up to $600
Vehicle Theft Reward
$2,000
$1,000
When upgrading to AAA Plus, dues rates will be prorated based on your renewal date. Contact AAA
for your prorated dues amount. AAA Plus members receive benefits listed above in addition to all of
the standard benefits of AAA Classic membership. AAA Plus Emergency Road Service benefits become
effective three days after your payment has been processed.
13-MS-1492
AAA Banking
AAA Living 2014
8
Auto, Home, Life insurance
13-GP-0117WorthTheDrive.indd
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5/14/13 10:16
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5/14/13
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Worth the Drive
AAA MEDIA KIT | AAA advertising opportunities
AAA Advertising Opportunities
AAA communicates with members through a mix of media channels. These channels provide a trusted environment for
advertisers to reach AAA members with their advertising message. Media channels include AAA Living printed magazine,
AAA Living digital magazine, magazine content on AAA.com and Worth the Drive.
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Printed Magazine
AAA Living provides trusted information and advice.
Digital Magazine
AAA Living is distributed via an app,
providing enhanced functionality including
slide shows, videos, quizzes and more.
AAA.com
Magazine content resides on AAA.com. E-newsletters
promote this content weekly to drive visitors to the site.
Banners are available.
Worth the Drive
In partnership with Visit Florida, AAA's annual guide
to the Sunshine State is available in durable print and
dynamic digital editions.
AAA Living 2014
9
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AAA MEDIA KIT | AAA LIVING
AAA Living
Printed Circulation
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Illinois/North Indiana........................................................................... 550,231
Iowa..................................................................................................... 157,998
Michigan.............................................................................................. 917,878
Minnesota............................................................................................ 291,311
Nebraska.............................................................................................. 113,198
North Dakota.......................................................................................... 36,593
Wisconsin............................................................................................. 364,541
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Total....................................................................................... 2,431,751
SOUTHERN REGION**
MEMBER DISCOUNTS
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Florida............................................................................................... 1,827,229
Georgia................................................................................................ 461,026
Tennessee**.......................................................................................... 327,666
Puerto Rico............................................................................................... 8,003
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AAA TRAVEL AGENCY
Clockwise: Boat tour on
the
Chicago River; painting
from
Institute’s upcoming exhibit;the Art
AAA
Three Diamond-rated
Frontera Grill.
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. . . Chicago Getaway
39 . . . Your Local Travel
ADVER TISING
American Beauty
MRS. LEWIS LARNED
Your
Chicago
To-Do List:
the sea, and everywhere
From the mountains to
rediscover the beauty
in between, it’s time to
States, says AAA’s
and bounty of the United
s. >> PAGE 34
Alexandra Petropoulo
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1879/80. THE ART INSTITUTE
(LA LECTURE DE L’ILLUSTRÉ),
WOMAN READING
ÉDOUARD MANET.
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LINDSEY/ALAMY;
Michigan’s
Fin
43
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Washington, D.C. 37
COLLECTION; CHARLES
COOK
AAATravelAgency
Diamond Spotlight:
Chicago-Style Fun
Book a big-city getaway—w
ithout leaving the Midwest.
Glass-and-steel skyscrapers
tower over shimmering
crack of a bat echoes
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of sandy beaches. Ah,
laze along 15 miles
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For visitors and locals
there’s hardly a better
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time to
packed with new discoveries explore the nation’s third-largest city—a
place
and classic experiences.
and Broadway hits at
See cutting-edge plays
award-winning theaters,
or enjoy some riffs at
town blues joints. The
downunparalleled museums
always offer something
new to see—such as the
Art Institute of Chicago’s
impressionism, opening
exhibit on fashion and
June 26. And don’t leave
without indulging in
old favorite: Grab a Chicago-style
an
hot dog (hold the ketchup!)
to Navy Pier for a ride
and stroll
on the Ferris wheel.
Sweet home Chicago,
indeed.
Book everything you
need for your trip—flight,
car, hotel, these
tours and more—at
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Explore the
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Reserve your seat
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way, you’ll hear about
events—like the Great
Fire of 1871—that led
Chicago to become
a cradle of modern
American architecture.
3
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you drop
2
est
A collec
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For a taste of
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gourmet grocery stores
and street vendors.
You’ll sample iconic
staples like deep-dish
pizza and hot dogs
piled high with mustard,
onions, sweet-pickle
relish and more.
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boutiques of up-andon a bike tour of the
coming designers for
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spot for locals in
home—or at the more
summer, with its
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AAA Living 2014
10
Faulkner House
Books,
New Orleans.
Houmas House
Baton Rouge, Plantation,
Louisiana.
20
*A.A.M. Publishers Statement June 30,2013
A910_0_00
EL
GO NOW: LOCAL TRAV
Hidden Gems
Worth the Drive
9:10 AM
10:07 AM
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AAA Reader Service
AAA members respond to offers for additional information through reader service.
Readers Free Information Card (9/10)
Name __________________________________________________________________________
Address ________________________________________________________________________
2013
NORTHERN REGION
SOUTHERN REGION
January/February
Total Respondents............................... 17,222........................................5,578
Total Selections................................... 74,223.......................................21,663
City _____________________________________________ State_________ ZIP _____________
E-mail __________________________________________________________________________
Print clearly. Circle number and mail by December 24, 2010. Allow 2 to 5 weeks for delivery.
ENTER
TODAY!
as Getaway
Tex
modations
Win weekend accom
and more!
Circle #1 at right
16
17
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PLEASE CHECK YOUR CLUB
❏ Chicago/N. Indiana (20)
❏ Michigan (47)
❏ Minnesota/Iowa (49)
❏ Nebraska (69)
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March/April
Total Respondents............................... 15,769.......................................11,439
Total Selections.................................. 121,746......................................40,464
May/June
Total Respondents................................ 9,862........................................11,068
Total Selections................................... 83,611.......................................58,308
July/August
Total Respondents...................................NA...........................................8,054
Total Selections.......................................NA..........................................37,129
Enter
Sweepstakes
Free Information
To learn more about our advertisers and AAA membership products,
services and discounts, go to AAA.com/GoingPlaces and
follow the “AAA Marketplace Free Information” link, or circle your
selections on the attached card and mail, or fax to: 1-888-847-6035.
➜ Congratulations to Cynthia M. of Jacksonville, FL,
winner of a 2-day, 2-night getaway at an oceanfront
resort from MyrtleBeachHotels.com.
AAA Products & Services
1. Enter to win AAA Marketplace Sweepstakes
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3. Plus, Premier, Trailer, RV
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DISCOUNTS AND SERVICES
2012
NORTHERN REGION
SOUTHERN REGION
September/October
Total Respondents............................... 10,790........................................4,495
Total Selections................................... 69,534........................................8,906
For more info, visit
AAA.com/GoingPlaces
and enter today!
The Copperhead Course
at Innisbrook Golf Resort
5.
6.
7.
8.
9.
10.
11.
AAA Approved Auto Repair
AAA Approved Driving School Network
AAA Discounts & Dollars
AAA Luggage
AAA Mobile Battery Service
AAA Prescription Savings Program
Free AAA Fun brochure: Discounted
admission to theme parks, movies,
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FINANCIAL SERVICES
12. AAA Credit Cards
13. Car Buying and Extended Warranties
14. CD, IRA and Money Market Accounts
INSURANCE
15. Auto, Home, Flood, Life
TRAVEL
16. Please have a AAA Travel
Specialist contact me
17. AAA Destination Discovery
18. Disney Cruise Line
19. Grand Canyon Railway
20. USA by AAA
12
AAA Marketplace
Sweepstakes
FLORIDA
21.
22.
23.
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25.
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27.
28.
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30.
31.
32.
33.
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35.
36.
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38.
39.
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41.
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44.
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46.
47.
48.
49.
50.
51.
Hammock Beach
Winner will receive a 4-day, 3-night stay at Innisbrook Golf
Resort & Spa (Tampa Bay), Reunion Resort & Spa (Orlando)
or Hammock Beach Resort (Palm Coast). All entries with a
valid email address will receive a special savings certificate for
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All Florida advertisers
Amelia Island
Bahama Bay Resort & Spa
Bahia Mar, a Doubletree by Hilton Hotel
Blue Heron Beach Resort
Bradenton Area CVB
Brazilian Court Hotel & Beach Club
Busch Gardens Tampa Bay/
SeaWorld Orlando
Coco Key Hotel & Water Resort
Cocoa Beach Hotel Association
Courtyard by Marriott Hutchinson Island
Crowne Plaza Hollywood Beach
Daytona Beach Area CVB
Doubletree Deerfield Beach-Boca Raton
Flagler County
Fort Lauderdale CVB
Hammock Beach
Hilton Fort Lauderdale Marina
Hilton Key Largo Resort
Hollywood Beach Marriott
Hollywood Tourism
Hutchinson Island Resort Marriott
Innisbrook
JHM Hotels
JW Marriott Grande Lakes Resort
Key West Sheraton Suites
Lago Mar Resort
Lake Buena Vista Courtyard
Legoland Florida
Lowry Park Zoo
Marriott Harbor Beach Resort & Spa
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
Mission Inn Resort & Club
MOSI Tampa
Nickelodeon Suites Resort
Ocala/Marion County VCB
Orlando
Orlando Magicard
Parrot Key Resort
Reunion Resort & Spa
Sanibel Harbour Resort & Spa
Sarasota CVB
staySky Hotels & Resorts
Tampa Bay
Universal Orlando
Vacation Resorts International
Walt Disney World
Walt Disney World Swan & Dolphin Resort
Westin Diplomat
WorldQuest Resort
Worth the Drive guide
GEORGIA
71. Albany CVB
72. Georgia Aquarium
OTHER PRODUCTS & SERVICES
73. DirecTV
74. Hertz
HOTELS, RESORTS
75. Best Western
76. Hilton Worldwide
77. Marriott Hotels & Resorts
78. Starwood Hotels
Rules: Void in Puerto Rico. Entries must be received by August 16, 2013. Winner will be drawn August 23, 2013. You must be at least
18 years of age. Only one entry per person. You must include your valid AAA membership number to be eligible to win. Entrants might
receive promotional material from sweepstakes sponsor. For complete rules and restrictions, visit AAA.com/GoingPlaces.
AAA Going Places | July/August 2013 | AAA.com
ACG_MarketPlace_JA13.indd 12
 Advertisers featured in a previous issue.
6/4/13 11:32 AM
November/December
Total Respondents...................................NA...........................................7,277
Total Selections.......................................NA..........................................21,107
Online–Your listing is displayed within the AAA Living
content on AAA.com for a minimum of 60 days and
includes your logo, a link to your website or designated
webpage, and a brief description.
AAA Living 2014
11
AAA MEDIA KIT | EDITORIAL CALENDAR HIGHLIGHTS
2014 Editorial Calendar Highlights
AAA
Advice
AAA Travel Agency
Automotive
Discounts
Section
January/February
March/April
May/June
New Year's Resolutions
Health (Prescription Savings, Vision Savings, Newport
Audiology, Reebok Outlets)
Road Trip Season (Hertz, Sprint, Magellan, TravelCenters
and Petro Stopping Centers; hotel discounts)
Amtrak; Attraction and restaurant discounts
Penske; TurboTax; Attraction and restaurant discounts
Restaurant and attraction discounts (new Harry Potter 2)
Car Care Myth/Reality
Fluids 101
Is Your Car Road-Trip Ready?
New Face of Cruising – small ships, river, barges
Cultural Immersion (including Greece Connoisseurs yacht trip)
Active vacations (hiking, biking, dancing/tango)
France: Beyond Paris (Normandy beaches, Provence and more)
Canada (Montreal, Quebec City, Newfoundland, Halifax)
Africa Three Ways (Morocco, South Africa, Kenya)
Scandinavia (Denmark, Norway, Sweden)
Cruising
Northern Star (northern Italy’s delights, with food and
wine focus)
Phoenix AAA Diamond Spotlight
Louisville AAA Diamond Spotlight
Chicago AAA Diamond Spotlight
Orlando (Disney Month)
Southern Charm: Savannah, St. Augustine, Charleston
Family Summer Vacation (various destinations including
Chicago)
Driving Behavior
Teens
Senior Driving
Insurance checkup for New Year
8 Hidden Dangers in house and yard
Storm Season stories: Auto and home advice
Is Life Insurance on Your New Year’s Resolutions List?
Ways life insurance can help with tax and retirement planning
Life Insurance Myths
Attractions: Universal Orlando (Mardi Gras, Transformers ride, launch
of Simpsons if timely)
Attractions: Busch Gardens: Falcon’s Fury Ride; SeaWorld: New shows
opening, plus all parks are celebrating San Diego’s 50th anniversary.
Starting 3/21, “Sea of Surprises”
Attractions: Universal Orlando: Harry Potter expansion (Diagon Alley,
Leaky Cauldron, Gringotts roller coaster)
Pensacola Mardi Gras
Baseball Spring Training, Tampa/Lakeland/Dunedin/Sarasota
Valentine’s Day: AAA Four-Diamond getaways
Black Heritage Festival, Tampa
Daytona 500 – The Great American Race, Daytona
Tampa Savor the Flavor: Festa Italiana and Best of Tampa Bay Food Events
Spirit of Buffalo Pow Wow, Auburndale
DeSoto Seafood Festival, Bradenton
Florida Rennaissance Festival, Deerfield
St. Pete Mainsail Arts Festival, St. Petersburg
Florida and Georgia attractions, regional parks, sporting events or
entertainment venues
Florida and Georgia attractions and regional parks, sporting events or
entertainment venues
Florida and Georgia attractions and regional parks, sporting events or
entertainment venues
Atlanta Boat Show and/or Motorcycle Week, Daytona
Tampa Savor the Flavor: Festa Italiana and Best of Tampa Bay Food Events
Zellwood’s Sweet Corn Festival, Zellwood
Valentine’s Day: AAA Four-Diamond getaways
The Masters, Augusta
Bavarian Fest, Helen
Atlanta Jewish Film Festival
Savannah Music Festival and/or BBQ & Blues Festival
Juneteenth, Atlanta and/or Atlanta Food & Wine Festival
St. Patrick’s Day Celebration & Parade, Savannah
The Fire Ant Festival, Ashburn
Blueberry Festival, Alma
Southern Gardening Symposium, Callaway Gardens
Cherry Blossom Festival, Macon
Tybee Beach Bum Parade, Tybee Island
Florida and Tennessee attractions and regional parks, sporting events
or entertainment venues
Florida and Tennessee attractions and regional parks, sporting events
or entertainment venues
Florida and Tennessee attractions and regional parks, sporting events
or entertainment venues
Festival of States, Dollywood, Pigeon Forge
Nashville Lawn & Garden Show and/or Festival of Nations, Dollywood,
Pigeon Forge
Riverbend Festival, Chattanooga
Valentine’s Day: AAA Four-Diamond getaways
Dogwood Arts Festival, Knoxville
Highway 70 Annual Yard & Antique Sale, runs from Memphis to
Nashville
Antiques & Garden Show, Nashville and/or Elvis Days, Memphis
Mountain Quilt Fest, Pigeon Forge
Smoky Mountain Highland Games, Maryville and/or Bloomin’ BBQ &
Bluegrass Festival, Sieverville
Annual Reelfoot Lake Scenic Boat Cruises, Tiptonville
Shamrock City’s Annual Irish Celebration, Lookout Mountain
Tennessee Craft Fair, Nashville
Winterfest, Gatlinburg
Wearin’ of the Green Irish Parade, Erin
Annual Southern Hot Wing Festival, Memphis
SOUTHERN Region
FL Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
GA Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
TN Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
AAA Living 2014
12
Scenic Drives: Pensacola Bluffs, Florida Black Bear Byway, Florida Keys
Scenic Highway
AAA MEDIA KIT | EDITORIAL CALENDAR HIGHLIGHTS
July/August
September/October
November/December
Back-to-School Clothes, Gear, Move (Gap, NY&C, Payless, Dell,
Penske)
Car/Driving (Hertz, Penske)
Holiday Gift Guide (shopping partners). Possibly version for
messaging regarding earning AAA Dollars at online mall and
via dining
Back-to-school offer for vision savings; Attraction and restaurant
discounts
NAPA; Attraction and restaurant discounts
DIRECTV, savings from FTD and 1800Flowers; Attraction and
restaurant discounts
5 Things You Shouldn’t Ignore
Hot Weather Help
Seasonal Considerations for your car
Luxury Travel
2015 Custom Vacation Collection Preview
Special Times, Special Places
Dream It, Do It (Bucket List roundup)
Into the Wild (Alaska’s interior)
Caribbean (St. Thomas, St. Kitts, Barbados, Dominica, St. Maarten)
Ultimate Guide to Florida Attractions
Europe’s Winter Pleasures
Don’t-Miss Domestic Trips Roundup: California Wine Country,
Branson, Disney, Alaska, etc.
Asheville, NC AAA Diamond Spotlight
New Orleans AAA Diamond Spotlight
Las Vegas AAA Diamond Spotlight
Washington, D.C.
Tampa, St. Petersburg, Clearwater and Beaches
NYC
School’s Open
In-car Technologies
Cognitive Distraction
Help With Common Insurance Challenges
Help with Common Insurance Challenges
Holiday safety tips for your house while you’re home and away
Debt and Life Insurance
How Buying Life Insurance Is An Act of Love
4 Ways to Buy Variable or Long-Term Care
Attractions: Disney World’s Magic Kingdom – New Fantasyland (Phase II) –
includes Seven Dwarfs Mine Ride
Attractions: Disney World’s Epcot International Food & Wine Festival; Halloween –
All Parks: UO – Halloween Horror Nights; WDW – Mickey’s Not-So-Scary Halloween;
BG – Howl-O-Scream; Legoland – Brick-or-Treat; SW – Halloween Spooktacular
Attractions: Christmas – All Parks: WDW – Mickey’s Very Merry Christmas;
UO – Grinchmas; LL – Christmas Bricktacular; BG – Christmas Town; SW –
Christmas Celebration
Key West Lobsterfest, Key West
Miami Metro Zoo Monster Splash, Miami
Scott’s Corn Maze, Mount Dora or Sarasota Blues Fest
St. Joseph Bay Scallop Festival, Port St. Joe
Legoland Bricktacular, Winter Haven
Palm Beach Holiday Boat Parade
Airshow, Pensacola Beach
FL/GA Football Game, Jacksonville
Gaylord Palms “ICE,” Orlando (Massive indoor ice sculptures)
National Lighthouse Day, Ponce Inlet
Tampa Boat Show or Biketoberfest, Daytona
Southern Region
Orlando Sounds Like Summer Concert Series
Florida and Georgia attractions, regional parks, sporting events or
entertainment venues
Florida and Georgia attractions, regional parks, sporting events or
entertainment venues
Florida and Georgia attractions, regional parks, sporting events or
entertainment venues
Airshow, Pensacola Beach
Florida/Georgia Football Game, Jacksonville
Festival of Trees, Helen
11th Annual Heirloom Festival, Clarksville and/or St. Joseph Bay Scallop Festival,
Port St. Joe
Hogansville Hummingbird Festival, Hogansville and/or Andersonville Historic
Fair
Snow Mountain, Stone Mountain and/or International Festival, Statesboro
Georgia Mountain Fair, Hiawassee
Pumpkin Festival, Stone Mountain, Atlanta
Annual Holiday Tour of Antebellum Homes, Madison
All-American Celebration, Alpharetta
Fright Fest, Six Flags over Georgia, Atlanta
Plantation Wildlife Arts Festival, Thomasville
Firefly Festival, Town Park, Madison
Georgia-A-Scary-Um, Georgia Aquarium, Atlanta
5th Annual Festival of Lights, Douglas
Florida and Tennessee attractions and regional parks, sporting events or
entertainment venues
Florida and Tennessee attractions and regional parks, sporting events or
entertainment venues
Florida and Tennessee attractions and regional parks, sporting events or
entertainment venues
Smoky Mountains Songwriters Festival, Gatlinburg
Boomsday Labor Day Fireworks, Knoxville and/or Oktoberfest, Gatlinburg
Fantasy of Lights Holiday Parade, Gatlinburg
36th Annual Uncle Dave Macon Days Festival, Murfreesburo and/or Lauderdale
County Tomato Festival, Memphis
Rocktoberfest, Lookout Mountain, Chattanoogna
Memphis Indie Film Festival, Memphis
Festival on the 4th, Knoxville
18th Annual Pioneer Days, Eagleville
Smoky Mountain Christmas Festival, Dollywood, Pigeon Forge
Jazz on the Lawn, Clarksville
Pumpkinfest, Franklin
Symphony of Lights, Bristol
National Southern Gospel & Harvest Celebration, Dollywood, Pigeon Forge
Germantown Festival, Germantown
Christmas Village, Nashville and/or Gaylord Opyrland “Ice, " Nashville
AAA Living 2014
13
Northern Region
Description
IA Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
IL Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
MI Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
MN Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
ND Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
NE Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
WI Road Trips
& Highlights:
Local travel
destinations,
experiences and
events
January/February
May/June
Winter Fitness
Where to see minor league baseball
Night at the Museum
Blue Ribbon Bacon Festival: Insider’s Guide
Pella Tulip Festival: Insider’s Guide
Father’s Day: Field of Dreams Movie Site
Living History Farms’ new venue for historic dinners
Exploring Iowa’s Agricultural History
Loess Hills Lavender Farm (bloom mid-June to mid-July)
Winter Arts Roundup
Steamboat Bertrand display reopens at DeSoto National Wildlife Refuge
Renovated Des Moines
Valentine’s Day: AAA Four-Diamond getaways
Record Store Day (third Saturday in April): Where to find classic vinyl
John Wayne Birthplace or Rails to Trails (with icons)
4th page: TBD (African-American History Month)
4th page: TBD (Holland Tulip Festival)
4th page: TBD (Cedar Rapids Museum of Art Grant Wood exhibit,
June 14-Sept. 21; 4th of July events)
Ice Is Nice: Roundup of an Activity, Event, Food, Festival relating to ice
Chicago Cubs and Chicago White Sox Opening Day charticle
Where to Hot Air Balloon
Unique Museum Experiences
3 Out-of-State Road Trips: Farm Tour at Fair Oaks Farm in IN (sustainable
and family-owned); Holland Tulip Festival in MI; WI destination TBD
Boat Tours (Belle of the Rock paddleboat in Starved Rock State
Park, Pride of Oregon paddleboat, Calhoun County Free Ferries)
Chicago Restaurant Week (possible insider tips from chefs)
3 Great Customized Shopping Experiences in Chicago
Three Unique Father’s Day Getaways
Chicago Auto Show
American Eagle roller coaster at Six Flags Great Escape is in Top 10
for wooden coaster drops
Summer Festival Preview: Including Harbor Fest in Grand Haven
Valentine’s Day: AAA Four-Diamond getaways
Destination Cooking Classes
Traverse City Cherry Festival: Insider’s Guide for Chicagoans
4th Page: TBD (African-American History Month)
4th page: Maple syrup in Indiana; Holland Tulip Festival; Record Store
Day (third Saturday in April): Where to buy classic vinyl
4th page: TBD
Winter Fitness
Tigers Opening Day: What to see and do around the ballpark
Night at the Museum
Ann Arbor Restaurant Week: Chef recs from AAA Diamond-rated restaurants
Holland Tulip Festival: Insider’s Guide
Detroit Holocaust Memorial Center and its “Anne Frank tree”
Destination Cooking Classes
New Zoo Experiences
Mud runs
Winter Arts Roundup
Maple Syrup: Learn, Gather, Buy, Dine
Traverse City Cherry Festival: Insider’s Guide
Valentine’s Day: AAA Four-Diamond getaways
Record Store Day (third Saturday in April): Where to find classic vinyl
10 Things to Do on MI’s west coast this summer
4th Page: TBD (Winter Free Fishing Weekend; Gilda’s Laughfest,
Grand Rapids, African-American History Month)
4th page: TBD (New loops along Leelanau Wine Trail – looking into
bus or chauffeured tours)
4th page: TBD (Made In: Detroit Bicycle Company; food festivals;
Cinetopia Film Festival, Ann Arbor; golf schools; Lansing: Be a
Tourist in Your Own Town, May 31)
Winter Fitness
Twins Opening Day: What to see and do around the ballpark
Night at the Museum
St. Paul Winter Carnival: Insider’s Guide
Maple Syrup: Learn, Gather, Buy, Dine
Father’s Day: Extreme Sandbox, Hastings
Minnesota Marine Art Museum expansion
New Zoo Experiences
Dinner on the Farm/Farm Pizza
Valentine’s Day: AAA Four-Diamond getaways
Destination Cooking Schools (Stillwater and others)
Boat rides or Rails to Trails (with icons, sidebar on Pedal MN)
Winter Arts Roundup
Record Store Day (third Saturday in April): Where to find classic vinyl
Where to see MN’s state flower: The Showy Lady Slipper
4th Page: TBD (African-American History Month; candlelight hikes)
4th page: TBD (100-mile garage sale)
4th page: TBD (4th of July events)
Ice Is Nice: Roundup of an Activity, Event, Food, Festival relating to ice
Prairie Rose Carousel at Chahinkapa Zoo in Wahpeton
Destination Mini-Golf
The Fargo-Moorhead Opera and other live (and lively) theater
happenings
Record Store Day (third Saturday in April): Where to buy classic vinyl
Mud Runs (Hard Charge, Huff Hills, Medieval Rush)
Warm Up with a Cup of Tea charticle
Arts/Culture preview
Three Unique Father’s Day Getaways
Valentine’s Day story
Minot: A Birder’s Paradise
Foodie Stops (not restaurants)
Winter Arts Roundup
Geocaching in North Dakota’s State Parks
Scenic Local Train Rides
4th Page: TBD (African-American History Month)
4th page: TBD
4th page: Photo-Instructive Vacation National Buffalo Museum
Winter Fitness
Where to see minor league baseball
Night at the Museum
Sandhill Crane Migration: Insider’s Guide
Arbor Day Celebration at Arbor Day Farm: Insider’s Guide
Father’s Day: Motorsports Park, Hastings
State park events: Ponca, Mahoney
Animal Encounters (including Oxen Driving School)
Farm dinners or Nebraskaland Days: Insider’s Guide
Winter Arts Roundup
Steamboat Bertrand display reopens at DeSoto National Wildlife Refuge
Things to do at Exit 426 (off I-80 in Ashland; parks, museums, golf)
Valentine’s Day: AAA Four-Diamond getaways
Record Store Day (third Saturday in April): Where to find classic vinyl
Where to see wildflowers or Rails to Trails (with icons)
4th page: TBD (Made In: Brown Sheep Co.; On Course: baking classes
at Alotta Brownies, Fremont; African-American History Month)
4th page: TBD (Beatrice House & Home traveling exhibit)
4th page: TBD (Nebraska Star Party 20th anniversary; 4th of July
events)
Ice Is Nice: Roundup of an Activity, Event, Food, Festival relating to ice
Mud Runs
Destination Mini-Golf
Behind-the-Scenes Animal Encounters: Sea Lions at Milwaukee County Zoo
Record Store Day (third Saturday in April): Where to buy classic vinyl
Hades 360 Roller Coaster at Mt. Olympus in Wisconsin Dells
10th Annual Death by Chocolate event in Appleton
Making Art in Door County (3 hands-on experiences at unique studios)
Scenic Train Rides
Valentine’s Day: AAA Four-Diamond getaways
Wizard Quest, the combination of live action and computer gaming
Madison Restaurant Week
Local Culinary Tours
Frank Lloyd Wright Monona Terrace grand unveiling of renovations
Bike Sharing
4th page: TBD (African-American History Month)
4th page: TBD
4th page: Three Great Father’s Day Getaways/Events, “My Wild Life”
at Overture Center/Madison and more
AAA Living 2014
14
March/April
Northern Region
July/August
September/October
November/December
Water Parks
Scenic Drives: 4-6 scenic drives. Including Loess Hills Scenic Byway
Unique Boutiques: Small town shopping guide
Mud Runs
Scenic Drives
Winter getaway at AAA Three-Diamond-rated Honey Creek Resort State Park
Outdoor summer concerts/movies
Scenic Drives
New Year’s Eve celebrations: For Kids, For Romance, For Fun, etc.
4th page: TBD (St. Louis 250th; Cornstalk DSM)
4th page: TBD (Fall festivals, including Aronia berry festival at Sawmill
Hollow Family Farm)
4th page: Holiday Events Roundup
Water Parks (sidebar on local swimming holes)
Scenic Drives: 4-6 scenic drives. Including Great River Road
Classic Theaters
Great Beaches for . . . (To include MI, IL, WI beaches, primarily Lake
Michigan beaches)
Scenic Drives
Pop Culture IL/IN: Places where films were shot, TV shows were made,
music was recorded, etc.
Culinary Experiences
Scenic Drives
New Year’s Eve celebrations: For Kids, For Romance, For Fun, etc.
Exploring the Fossil and Prairie Center in Rockford
Local Culinary Tours or Events
Mud Runs (Midwest Illinois Superhero Scramble, Chicago Muddy Buddy)
Holiday Events Roundup
4th page: TBD (St. Louis 250th anniversary)
4th page: TBD
4th page: Blackhawks hockey and more
Water Parks (including Soak City water park at Cedar Point in Ohio)
Scenic Drives: 4-6 scenic drives
Unique Boutiques: Small town shopping guide
Great Beaches for . . . (to include Lake Michigan beaches)
Scenic Drives
Ski/spa resort getaways
Frankenmuth
Scenic Drives
New Year’s Eve celebrations: For Kids, For Romance, For Fun, etc.
4th page: TBD (Maker Faire at The Henry Ford; wine event at Detroit Zoo)
4th page: TBD (ArtPrize, Grand Rapids; fall golf; fall festivals; zip lines)
4th page: Holiday events roundup (including Frankenmuth)
Water Parks (sidebar on natural swimming holes)
Scenic Drives: 4-6 scenic drives. Including North Shore Scenic Drive, Gunflint Trail
Unique Boutiques: Small-town shopping guide
Mud runs
Scenic Drives
St. Paul Light Rail: Things to do along the route
Outdoor summer concerts/movies
Scenic Drives
New Year’s Eve celebrations: For Kids, For Romance, For Fun, etc.
4th page: TBD (St. Louis 250th; Governor’s residence reopening; indoor play places)
4th page: TBD (fall golf; fall festivals; zip lines)
4th page: Holiday events roundup
Water Parks (Raging Rivers, Splashers of the South Seas, etc.)
Scenic Drives: 4-6 scenic drives
Classic Theaters
Dinosaur Trek
Scenic Drives
Pop Culture ND: Places where films were shot, TV shows were made, music
was recorded, etc.
Bike Sharing
Scenic Drives
New Year’s Eve celebrations: For Kids, For Romance, For Fun, etc.
4th page: Bagg Bonanza Farm
4th page: TBD
4th page: Holiday Events Roundup
Water Parks (sidebar on natural swimming holes)
Scenic Drives: 4-6 scenic drives. Including Highway 12/Outlaw Trail &
Quiltway weekend
Unique Boutiques: Small-town shopping guide
Mud runs (including Prairie Sludge Trudge, Grand Island)
Scenic Drives
New in Omaha
Outdoor summer concerts/movies
Scenic Drives
New Year’s Eve celebrations: For Kids, For Romance, For Fun, etc.
4th page: TBD (Detroit textile artist at UNL museum; Sweet Corn Festival;
Ponca Tribe Powwow, August; Arbor Day Farm Sunflower Bloom)
4th page: TBD (fall festivals including Vala’s 30th anniversary; Spooky
Stories; 9-hole golf gems; Golden Spike Tower handcar racing)
4th page: Holiday Events Roundup
Water Parks
Scenic Drives: 4-6 scenic drives
New Year’s Eve Celebrations
Wisconsin Highland Games
Scenic Drives
Classic Theaters
Lake Geneva Boat Tours
Scenic Drives
Casinos story
4th page: TBD
4th page: Holiday Events Roundup
51st Annual National Blueberry Festival, South Haven
How to experience the 2014 MLB All-Star Game at Target Field
Local Culinary Tours
Cowboy for a Day
Where To See Unusual Animals (Timbavati Wildlife Park in Wisconsin Dells, etc.)
4th page: Segway Tour– state roundup
AAA Living 2014
15
AAA MEDIA KIT | AAA LIVING
Northern Region 2014 Display Rates
4 Printed Issues: January/February, March/April, May/June, September/October
Full Circulation Rates*
Full Coverage Circ.: 2,431,751
Regional Rates: Illinois/N. Indiana*
Circ.: 550,231
Four Color Display
Four Color Display
1-2X3-4X
Full Page69,644
2/3 Page47,358
1/2 Page38,305
1/3 Page26,463
Regional Rates: Michigan*
Circ.: 917,878
Four Color Display
Four Color Travel Directory
1-2X3-4X
1/6 Page
13,929
12,571
1/12 Page 7,6616,913
1-2X3-4X
8,945
6,268
4,927
3,581
Regional Rates: Minnesota*
Circ: 291,311
1-2X3-4X
Full Page31,591 28,510
2/3 Page21,481 19,387
1/2 Page17,862 16,121
1/3 Page12,005 10,835
Regional Rates: Nebraska*
Circ: 113,198
Four Color Display
Four Color Display
1-2X3-4X
1/6 Page 1,9861,792
1/12 Page1,092 986
Regional Rates: Minnesota*
Four Color Display
Full Page9,922
2/3 Page6,945
1/2 Page5,459
1/3 Page3,968
1-2X3-4X
Full Circulation Rates
Full Page21,862 19,730
62,854
2/3 Page15,300 13,808
42,740
Regional Rates: Iowa*
1/2 Page12,023 10,851
34,570
Four Color Travel Directory
1/3 Page8,744 7,892
23,884
1-2X3-4X
Regional Rates: Iowa*
Circ.: 157,998
Travel Directory
Rates
1-2X3-4X
Four Color Travel Directory
1-2X3-4X
1/6 Page 2,3862,154
1/12 Page 1,3111,185
Regional Rates: North Dakota*
Four Color Travel Directory
1-2X3-4X
1/6 Page 527475
1/12 Page 290262
Regional Rates: Illinois/N. Indiana*
Full Page11,891 10,732
2/3 Page8,349 7,535
1/2 Page6,562 5,922
1/3 Page4,774 4,308
Full Page5,270 4,757
Four Color Travel Directory
2/3 Page3,689 3,329
1-2X3-4X
1/2 Page2,897 2,614
1/6 Page
4,3803,954
1/3 Page
2,114
1,908
1/12 Page 2,4082,174
Regional Rates: North Dakota*
Circ.: 36,593
Regional Rates: Wisconsin*
Circ.: 364,541
Four Color Display
Four Color Display
1-2X3-4X
Full Page2,600 2,347
2/3 Page1,816 1,639
1/2 Page1,429 1,290
1/3 Page1,041 939
1-2X3-4X
* A.A.M. Publishers Statement June 2013.
AAA Living 2014
16
Four Color Travel Directory
1-2X3-4X
1/6 Page 6,3195,702
1/12 Page 3,4743,136
Full Page15,344 13,848
Regional Rates: Nebraska*
2/3 Page10,747 9,700
Four Color Travel Directory
1/2 Page8,440 7,616
1-2X3-4X
1/3 Page6,143 5,544
1/6 Page1,058955
1/12 Page 581525
For special custom opportunities such as inserts, gatefolds and BRCs, contact
your sales representative.
Contact your sales representative for details about the AAA Living digital magazine.
• Rates are gross reflecting 15% agency commission.
Regional Rates: Michigan*
Regional Rates: Wisconsin*
Four Color Travel Directory
1-2X3-4X
1/6 Page 3,0682,769
1/12 Page 1,6881,523
AAA MEDIA KIT | AAA LIVING
Southern Region 2014 Display Rates
6 Printed Issues: January/February, March/April, May/June, July/August, September/October, November/December
Regional Rates: Tennessee*
Coverage Circ.: 327,666
Florida, Georgia, Tennessee, Puerto Rico Circulation Rates*
Coverage Circ.: 2,623,924
Four Color Display
Four Color Display
1-2X
Full Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
3-5X
6X
3-5X
14,179
10,351
8,181
5,998
2,948
6X
13,75413,328
10,0409,730
7,9367,690
5,8185,648
2,8592,771
Regional Rates: Florida*
Coverage Circ.: 1,835,232**
Regional Rates: Georgia, Tennessee*
Coverage Circ.: 788,692
Four Color Display
Four Color Display
1-2X
Full Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
1-2X
66,768 64,76462,762 Full Page
2/3 Page
48,741 47,27845,816
1/2
Page
38,525 37,34736,214
1/3
Page
28,243 27,39626,548
1/6 Page
13,882 13,46513,048
28,502
20,807
16,445
12,065
5,925
3-5X
6X
27,64726,792
20,18319,559
15,95215,458
11,69411,333
5,7475,570
1-2X
Full Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
3-5X
57,978
42,324
33,436
24,509
12,009
6X
56,24454,425
41,05839,730
32,43831,387
23,77723,007
11,65111,273
Regional Rates: Georgia*
Coverage Circ.: 461,026
Four Color Display
Full Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
1-2X
17,490
12,768
10,092
7,398
3,636
3-5X
6X
16,96516,441
12,38512,002
9,7899,486
7,1766,954
3,5273,418
The Heart of Culinary Travel Trends
in the Midwest and South
A special AAA Living section this March/April
in Georgia, Tennessee.
Contact your sales representative for details.
For special custom opportunities such as inserts, gatefolds and BRCs, contact your sales representative.
Contact your sales representative for details about the AAA Living digital magazine.
• Rates are gross reflecting 15% agency commission.
*A.A.M. Publishers Statement, average circulation for 12 months ended December 31, 2012; Florida, Georgia and West Tennessee. 2012 Statement of Ownership, East Tennessee,
January – December 2012.
** Includes Puerto Rico
AAA Living 2014
17
AAA MEDIA KIT | AAA LIVING
Advertising Specifications - Print
FOUR COLOR DISPLAY
AD SIZE
TRIM SIZE
NON-BLEED AD SIZE
15.75" x 10.5"
14.875" x 10.0"
Full Page
8.125" x 10.75"
7.875" x 10.5"
7.0" x 10.0"
Back Cover
8.125" x 8.375"
7.875" x 8.125"
7.0" x 7.625"
BLEED AD SIZE*
Spread**
16" x 10.75"
2/3 Page Vertical
---
---
4.625" x 10.0"
1/2 Page Horizontal
---
---
7.0" x 4.875"
1/3 Page Square
---
---
4.625" x 4.875"
1/3 Page Vertical
---
--
2.25" x 10.0"
FOUR COLOR TRAVEL DIRECTORY
AD SIZE
NON-BLEED AD SIZE
1/6 Page Vertical
2.125" x 4.625"
1/12 Page
2.125" x 2.0625"
MECHANICALS
Printing Process: Web Offset (Heatset)
Trim Size: 7.875” x 10.5”
Binding: Saddle-stitched (jogged to the foot)
* For all bleed ads, create page layout document to Trim Size, then add .125” bleed to all four sides. It is highly
recommended that all critical design, type and copy elements stay within the Live Area dimensions (.25” in from
trim size on both top and bottom and .4375” in from trim on both sides) to ensure all pertinent information is within
trim safe zone.
** For spread ads, create page layout document as two facing pages each sized at 7.875” x 10.5”. Perfect alignment
of type or design across gutter of two facing pages cannot be guaranteed. Allow at least .25” safety at gutter of each
page for design and type running across gutter. Indicate trim on furnished proof.
AAA Living Deadlines
SCHEDULE
ISSUE
RESERVATION
MATERIALS
IN HOME
January/February
Oct. 22
Nov. 1
Jan. 10
March/April
Dec. 20
Jan. 6
March 7
May/June Feb. 18
March 3
May 2
July/August
April 22
May 5
July 3
September/October
June 24
July 7
Sept. 5
November/December Aug. 19
Aug. 29
Oct. 31
AAA Living 2014
18
AAA MEDIA KIT | AAA LIVING
Advertising Specifications & Policies
AD POLICIES
ADVERTISING ACCEPTANCE
The publisher reserves the right to accept or decline
any advertising. The advertiser assumes liability for all
advertising content (including text, representations and
illustrations of advertising printed) and also assumes
responsibility for any claims arising thereof made against
the publisher. An advertisement which simulates editorial
content will be labeled with the word “Advertisement.”
When a change in copy is not received by the material due
date, copy run in the previous issue will be inserted. Late
fees may be assessed for copy received after the due date.
Publication of an advertisement demonstrates acceptance
by the publisher. Prior to publication, there is no obligation
or liability upon the publisher. No credit for positioning
unless agreed to in writing.
READER SERVICE
Available to all advertisers placing insertions in print
editions. Insertions received after Closing Date may not
receive a listing.
ADVERTISER PROOFS
Press proof required with each ad. AAA Living shall
not be held responsible for reproduction if no proof
is provided.
COMMISSIONS/CREDIT
Agency Commission: 15% for gross rates. Net in 30
days. First-time advertisers required to pay in advance.
Publisher reserves the right to hold advertiser and/or
advertising agency jointly and severally liable for such
monies as are due and payable to the publisher.
ADVERTISING MATERIALS
Digital materials required: EPS files, CMYK (no spot
colors), JPEG; PDF files (please contact your sales
representative for preparation guidelines);
Macintosh QuarkXpress 6.0 or later files with all
postscript fonts and art included. (True Type,
Multiple Master and Open Type will not be accepted.)
DISCLAIMER
Any reflowing of text in layout because file was not ripped
through a high-end output device, 600 dpi or above will not
be the responsibility of the magazine. Ads not conforming
to correct sizes will not be used. Extra charges may apply if
materials are received in IBM software. Call for pricing.
CANCELLATION
Cancellation will not be accepted by the publisher
after Closing Date. Cancellation must be in writing.
Digital Added Value
ONLINE BANNER ADS
Images (in jpg or png format) should be no more than 96 pixels wide by 86 pixels high (96 x 86 px).
Character count for headlines is approximately 36 characters; with no one line exceeding 18 characters.
Character count for the description is approximately 120 characters with no one line exceeding 24
characters. The call-to-action must stand on its own, single line.
Reader Service online logo
120 x 60 pixels, jpg or gif. Contact your advertising representative for your Reader Service form.
Mailing and shipping Instructions
Advertising submissions via email are preferred for files less than 10 MB. The file should include the
advertiser's name, the region(s) the ad is to run in, the issue date and advertiser contact information.
Email files to: AAALiving@hour-media.com
For electronic submissions larger than 10 MB, we require advertisers to submit their ads through
our secure FTP site. For login and password information, please contact the ad coordinator at
248-691-1800 x128.
Advertising submissions via CD-ROMs and DVDs are also permissible. If art is mailed, a hard-copy
color proof is required. Ship to AAA Living, Attn: Ad Coordinator, 117 W. Third St. Royal Oak, MI 48067.
AAA Living 2014
19
AAA MEDIA KIT | WORTH THE DRIVE
Worth the Drive
When you advertise in Worth the Drive, your message lands in the hands of AAA
members and highly targeted visitors planning Florida vacations. Each edition
is rich with stories and suggested itineraries that inspire readers to explore Florida like
never before. Readers can discover small-town gems or see their favorite cities in a
whole new light. No matter what corner of the state they visit, Worth the Drive
readers will find ways to immerse themselves in Florida’s rich, diverse heritage.
• 400,000 copies polybagged and mailed with March/April issue of AAA Living, Southern Region
• 100,000 distributed in AAA offices year round in Florida, Georgia, Tennessee and new
this year, Michigan and Chicago!
• 3,400,000 eGuides delivered electronically to AAA members
Exposure
• Full year of online exposure in eGuide with link from online ad to advertiser’s website
• Worth the Drive reader service leads in AAA Living, Southern Region magazine
Worth the Drive Guide Advertising Rates*
Web Partner or
Ad Size
Non-Partner Marketing
Partner
Issue Date:
March 2014 – February 2015
Full Page.................... $15,595........................ $12,995
Space Deadline:
1/2 page ...........................$9,355...........................$7,795
December 9, 2013
1/4 page ...........................$5,635 .........................$4,695
Materials Deadline:
Premium Position
(Full page only)................ $17,935........................ $14,945
December 16, 2013
*Rates listed are net rates. Coupon, real estate and timeshare advertisements are not accepted.
• Full-Page Ads: Guaranteed half page of “special call-out” editorial with one photo, phone number and website
• Half-Page Ads: Guaranteed editorial mention of at least one paragraph with phone number and website
Advertising specifications
1/4 Page
Magazine trim size: 5.25" x 8.25"
Ad Size
Bleed Size**
Non-Bleed Size
Full Page ..................5.50" x 8.50"..............4.625" x 7.75"
1/2 Page................................. N/A.............. 4.625" x 3.5"
1/4 Page................................. N/A................ 2.25" x 3.5"
Contact
Michael Eisman
tel: (813) 289-5931 fax: (813) 288-7935
email: meisman@aaasouth.com
AAA Living 2014
20
Full Page
1/2 Page
** For all bleed ads, create page layout document to Trim Size, then
add .125" bleed to all four sides. All critical design and copy
elements must stay within the Live Area (.25" from trim on all
sides) to ensure all pertinent information is within trim safe zone.
AAA MEDIA KIT | Advertising representatives
Advertising Representatives
Gail Wysocki, Advertising Director
gewysocki@aaamichigan.com
(313) 336-5695
Alabama/Florida/Mississippi/
North Carolina
Michael Eisman
meisman@aaasouth.com
(813) 289-5931
New York/Maryland/Virginia/Delaware
Les Grafman
Jordan Grafman
lesgrafman@salesmgt.net
(914) 328-3600
Illinois/Indiana/Wisconsin
Lisa Rose
Lisa@rosemediasales.com
(312) 755-1133
Ohio/Kentucky/West Virginia
Leah Koch
lkoch@hamediagroup.com
1-800-390-7466, ext. 3
Iowa/Nebraska/Kansas/S. Dakota/
Colorado/Montana/Wyoming/Idaho/
Utah/Washington/Oregon
Texas/Oklahoma/Louisiana/Arkansas
Nelson Gumm
nelson@ajrmediagroup.com
(713) 942-7676, ext. 11
Wendy Parriott
wparriott@hamediagroup.com
1-800-390-7466, ext. 2
Michigan—Eastern
Laurie Burger
laurieburger@comcast.net
(586) 416-4195
Michigan—Western and Upper Peninsula
Kim Amesbury
kamesbury@comcast.net
(616) 291-1008
Minnesota/N. Dakota
Jenny Kollander
jenny@kollandermedia.com
(952) 405-9640
Arizona/California/Hawaii/Missouri/Nevada/
New Mexico
Bonnie Gill
bgill@hamediagroup.com
1-800-390-7466, ext. 1
Business Development
Jim Rohrlack
jim.rohrlack@gmail.com
(847) 809-6931
Business Development
Jim Oot
jim@boja.com
(973) 335-8902
Advertising Service Managers
Northern Region
Catherine Milligan
cmilligan@hour-media.com
(248) 691-1800, ext.128
Georgia/South Carolina/Tennessee
Scott Rickles
srickles@aol.com
(770) 664-4567
Southern Region
Carrie Byrd
cbyrd@aaasouth.com
1-800-222-7366
New England
Kevin Scully
kevinbscully@comcast.net
(508) 539-1046
Canada
Cyndy Fleming
cfleming@aprcanada.com
(416) 363-1388 x228
SEPTEMBER/OCTOBER
2013
PURE
PLEASURES
The natural beauty
and
uncommon allure
of Costa Rica.
Caribbean
Betty Ward
caribgal@bellsouth.net
(954) 929-5120
AFTER AN ACCIDENT
Tips for Getting
From Crash to Claim
MEMBER SAVINGS
Great Ways to Enjoy
Fall—and Save
LOCAL TRIPS
Seeing Animals
in the Wild
t
gh
e fi
th cer.
A in an
AA t c
in as
Jo bre
E: st
SID ain
IN ag
AAA Living 2014