AMAZING GUIDE TO
STYLE & BEAUTY
CELEBRITY PICTORIAL:
APRIL BOWLBY
LOCAL FASHION
OCTOBER 2011
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F eatures
OCTOBER 2011 STYLE & BEAUTY
CELEBRITY PICTORIAL: APRIL BOWLBY
It’s only natural we would have the lovely and talented April Bowlby
featured in our Style and Beauty issue.
Interview by Damion Stein Intro by Tracy Le
Photographer Daryl Henderson, www.daryl-henderson.com
Fashion Stylist Devon Poer, www.devonpoer.com
Makeup Artist Cristina Romeo for Polaris Cosmetics
Hair Stylist Audra Tong and Erica Stoy for Studio DNA salons
Location and Jewelry courtesy of:
Yossi Dina of The Dina Collection
249 South Beverly Drive
Beverly Hills, CA 90210
(310) 888-8888
www.thedinacollection.com
ON THE COVER & THIS PAGE
April Bowlby
HABERDASHER
Haberdasher’s innovative
personal styling and shopping
service helps men dress for
success.
Written by Dawn Mori
20
VIDA RODRIGUEZ
This month we sit down with
designer, Vida Rodriguez to talk
about everything fashion and her
amazing journey.
40
44
STYLE & BEAUTY | OCTOBER 2011
Written by Carley Dryden
26
Soka Performing Arts Center
Ranked among Top 25 Colleges
in four categories - Fall 2010 Kaplan
Newsweek "Finding the Right College for You"
High School juniors and
seniors are invited to
LIONS ROAR
Student Campus Days
Saturday, October 22nd & November 12th
9:00 am ~ 2:00 pm
Register at: www.soka.edu/lionsroar
Grand Opening Season
Purchase tickets online at www.performingarts.soka.edu
Tuesday, October 4
St. Petersburg Symphony
Xiayin Wang, pianist
Alexander Titov, conductor
7:30 pm
Program to Include:
Weinberg
Rhapsody on
Moldavian Themes
Prokofiev
Piano Concerto No.3
Tchaikovsky Symphony No.4
SOKA UNIVERSITY PRESENTS
Through January 6, 2012
At Founders Hall Art Gallery
Arie A. Galles:
HEARTLAND II Reflected-Light Paintings
Open Monday ~ Friday
9 am ~ 5pm
October 8
7th Annual Vision of Peace Gala
featuring Grammy
Award-winning
flautist Nestor Torres
Soka University Welcomes David Palmer
General Manager, Soka Performing Arts Center
David Palmer joins Soka University of America as the general
manager of the new 1000-seat Soka Performing Arts Center at
Soka University in Aliso Viejo. Palmer has programmed a Premiere
Season to complement SUA’s 10th Anniversary celebration.
Mr. Palmer joins the Soka University team after 19 successful
years with the Ruth B. Shannon Center for the Performing Arts at
Whittier College.
STudy AbRoAd CoRneR
elizabeth Guthrey in buenos Aires, Argentina May 2011
I was amazed by the volunteer work of ‘Un techo para mi pais’
(a roof for my country) in the province of Buenos Aires. The NGO
has volunteer groups throughout Latin America and provides
levels of social support, the first of which is building emergency
houses.
My friend Mieko joined me and 700 other young Argentines over
one weekend to build 72 emergency houses in a variety of poor
neighborhoods. Every person was passionate and we all united as a team.
Study Abroad has allowed me to live within a foreign culture, to learn and to share
my heart of global citizenship. The Study Abroad experience has deepened my
desire to create opportunities for a more equitable world.
Elizabeth Guthrey, Class of 2012
TOUR SOKA TODAY! Mon – Sat, 10 am and 2 pm
Soka University, 1 University Drive, Aliso Viejo, CA 92656
www.soka.edu • www.soka.edu/directions • info@soka.edu • 949.480.4000
Founders Hall Art Gallery
and Recreation Center
5:30 pm
Thursday, October 13
Deaf Jam
7:00 pm, Pauling Hall 216
info@soka.edu
Panel discussion follows
Sunday, October 23
Water is rising:
Music and Dance
amid Climate Change
3:00 pm
Official Airline Sponsor
Soka BluePort Jazz Festival
OctOBer 28 ~ 30
Featuring Trio da Paz
Friday ~ 7:30 pm
Sat. ~ 3:00 & 7:30 pm
Sunday ~ 3:00 pm
Soka Performing Arts Center
www.performingarts.soka.edu
tickets@soka.edu • 949.480.4ART (4278)
Tickets now on sale
Study Abroad for all
undergraduates
included in tuition
NEXT MONTH
BEST OF
ORANGE COUNTY
PUBLISHER Susan Magnall
ART DIRECTOR Eric Park
DISTRIBUTION MANAGER David Starr
COPY EDITOR Dorothy Bray
FASHION EDITOR Devon Poer
INTERNS Mary Ellen Kubik, Tracy Le, Danielle Phan, Amanda Warlick
CONTRIBUTING WRITERS
Daniel Albert, Tyler Andrews, Dalia Van Den Boogard, Carley Dryden,
Samantha Gonzaga, Marvin Johnson, Ali Lerman, Aubrey Loots,
Dawn Mori, Tova Morrison, Joanne Pittman, Ryan Ritchie, Cheryl Scott,
Peter Surowski, Eric Wiener
PHOTOGRAPHERS
Matt Fukushima, Daryl Henderson, Wes Kroninger, Alex Magnall,
Chris Robertson, Alex Serrano, Lily Stein, Hartono Tai,
Taka and Nicole Tsubaki
DIRECTOR OF SALES Damion Stein
SENIOR ACCOUNT EXECUTIVES
Michael Cupic, Jessica Jahangiri, Mary Oliveras, Brett Potter
ADVERTISING
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sales@livemags.net
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prior sale, changes or withdrawal without notice. All real estate advertised herein is subject to the Federal Fair Housing Act and Equal Housing Opportunities Act.
66
STYLE & BEAUTY | OCTOBER 2011
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10 CALENDAR
12 LIVE EVENTS
18 MONTH IN REVIEW
BEAUTY
FOOD&WINE
49 A TASTE
Dining Guide
It’s hard to decide where to eat, let alone look for
new restaurants. We help you get a taste of what’s
available.
By Tova Morrison
STYLE
34 COMPREHENSIVE SKIN CARE
FOR TODAY’S SKIN GOALS
Written by Daniel Albert
This month LIVE Orange County gives you the scoop
on beauty products that truly work.
50 RESTAURANT REVIEW
Casa Ranchero
Written by Eric Wiener
Photographed by Matt Fukushima
24 SUCCESSFULLY DRESSING
Written by Joanne Pittman
Please remove ‘dress for success’ from your vocabulary. I would prefer to have you consider the concept of
successfully dressing oneself.
TRAVEL&LEISURE
36 FALL HAIR IDEAS
Written by Aubrey Loots
38 10 BEAUTY MUST HAVES
By Devon Poer
Here are some must have survival tools to
combat any fashion jungle!
30 FALL ACCESSORIES
By Devon Poer
47 LOCAL DESIGN INNOVATORS
Written By Samantha Gonzaga
#
DATE DAY TIME
EVENT
GUARANTEED
Tue 9/20 1pm & 6pm
No Limit Holdem Re-Entry Day A
Wed 9/21 1pm & 6pm
No Limit Holdem Re-Entry Day B
Thu 9/22 1pm & 6pm
No Limit Holdem Re-Entry Day C
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5 Mon 9/26 1pm
No Limit Holdem (1 opt Re-buy)
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6 Mon 9/26 6pm
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11 Thu 9/29 1pm
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$20,000
12 Thu 9/29 6pm
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1
64 AT THE BIKE
54 RELAXATION, REJUVENATION,
RESTORATION
Written by Tracy Le
The R Spa- a winning combination of fitness
and beautification
The Hunt for Big Oktober
Written by Daniel Albert
The Bike gears up for the 3rd installment of their mega
millions series during Big Poker Oktober
OKTOBER MEGA MILLION SERIES III
13 Fri
Sat
Sun
Mon
$100,000
9/30
10/1
10/2
10/3
1pm & 6pm
1pm & 6pm
1pm & 6pm
1pm & 6pm
No Limit Holdem Re-Entry Day A
No Limit Holdem Re-Entry Day B
No Limit Holdem Re-Entry Day C
No Limit Holdem Re-Entry Day D
ONE
MILLION
BUY-IN
$50 + $15
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$100 + $25
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10
OCTOBER 2011 STYLE & BEAUTY
ART&ENTERTAINMENT
14 AT THE CENTER
Written by Daniel Albert
Photos Courtesy of Segerstrom Center for the Arts
The Segerstrom Center Premieres Two Classic Shows
Reimagined.
62 HOT DOG, COOL CUSTOMER
Written by Daniel Albert
Photographed by Sarah M. Bardowell
The Derby hosts the 3rd annual West Coast Hot Dog
Eating Championship
FACES&PLACES
16 8.5 QUESTIONS
Jordana Brewster
Interview by Damion Stein
This month LIVE tries to catch up with Fast Five
Beauty Jordana Brewster.
BUSINESS&MONEY
60 LOCAL EVENTS
56 COMMUNITY HERO
Taste Of Brews
Written by Ali Lerman
Photo Courtesy of Taste of Brews
On October 15th, the Taste of Brews Beer Tasting
Festival is featuring beers from around the world.
58 BUSINESS PROFILE
Blue Eyed Girl
Written by Cheryl Scott
Photographed by Lily Stein
Blue Eyed Girl is on a roll, with four stores opened in
just five years.
Working Wardrobes
Written by Dawn Mori
Photos Courtesy of Working Wardrobes
Working Wardrobes continues to bring professional
clothing, career-readiness training, and hope to
people in need throughout Orange County and Southern California.
66 LAST VIEW
CALENDAR
SPECIAL EVENTS
ARTS
OCT 09
“The Big Squeeze” 3rd Annual
Accordian Festival
OC Market Place
Costa Mesa
10am-4pm
ocmarketplace.com
OCT 01
OCT 06
OCT 22
Irvine Global Village Festival
Food Truck Fare
Kings of Dance
Bill Barber Memorial Park,
Irvine
10am-6pm
cityofirvine.org/globalvillage
OC Fairgrounds,
Costa Mesa
11am-2pm
Admission & Parking: Free
Facebook.com/OCFair
Segerstrom Center for the Arts,
Costa Mesa
2pm
scfta.org
OCT 15
Taste of Brews
Lantern Bay Park,
Dana Point
Visit website for event times:
tasteofbrews.com
10
10
OCT 15
OCT 15
OCT 29 & 30
Miss Newport Beach Pageant
Lord of the Rings in Concert
Steven Sondheim and Friends
Sutra, Costa Mesa
3pm-8pm
newportbeachpageants.com
Honda Center,
Anaheim
7:30pm
lordoftheringsinconcert.com
Segerstrom Center for the Arts,
Costa Mesa
2pm
scfta.org
OCT 29
OCT 15
ONGOING
Monster Massive
Candace Paige
1 Year Anniversary Celebration
Laguna Art Walk
Oak Canyon Park,
Lake Forest
6pm
monstermassive.com
Candace Paige,
Newport Beach
10am-6pm
shopcandacepaige.com
Every First Thursday
6-9pm
Along PCH, Laguna Beach
firstthursdayartwalk.com
STYLE & BEAUTY | OCTOBER 2011
FAMILY/LIVING
33157 Camino Capistrano, San Juan Capistrano
myspace.com/thecoachhouse • thecoachhouse.com
FUNDRAISERS
OCTOBER
BIG D & THE KID’S TABLE 10/7
OCT 08
OCT 02
41st Annual
Silverado Country Fair
Stomp Out Breast Cancer
Silverado Community Center
Silverado Canyon
9am
silveradocanyonnews.com
Strawberry Farms Golf Club
Irvine
1pm-5pm
beawarefoundation.org
FOUNTAINS OF WAYNE 10/14
PAULA POUNDSTONE 10/27
UPCOMING SHOWS
OCT 06
Keep the Promise: A Wine Tasting
Benefit for The Wooden Floor
THE LEMONHEADS 10/28
Newport Beach
6pm
saintjosephballet.org
OCT 30
TOAD THE WET SPROCKET 11/3
“Freak Out!” 14th Annual Trick
or Treat Festival & Halloween
Hearse Show and Procession
Orange County Marketplace
Costa Mesa
9am
ocmarketplace.com
FILTER 11/4
OCT 31
OCT 16
Family Autism Event
Kids Who Care Foundation:
Pet Fashion Show
Pretend City Children’s City
Irvine
5:30pm
pretendcity.org
OC Great Park
Irvine
6pm
kidswhocareclub.org
STEEL PULSE 11/12
10/01 CASH’D OUT
10/02 THE ZOMBIES
10/06 PLAIN WHITE T’S /
THE SUMMER SET
10/07 BIG D & THE KID’S TABLE /
THE HAVE NOTS
10/08 CIRCA (feat. Members of YES)
10/13 ACOUSTIC ALCHEMY
10/14 FOUNTAINS OF WAYNE
10/15 BROTHER
10/16 SENIOR COMEDY AFTERNOONS
10/19 LEON RUSSELL
10/21 DREAD ZEPPELIN
10/22 MELISSA MANCHESTER
10/23 DIANE SCHUUR
10/27 PAULA POUNDSTONE
10/28 THE LEMONHEADS
10/29 GARY SINISE &
THE LT. DAN BAND
10/30 ANVIL
11/03 TOAD THE WET SPROCKET
11/04 FILTER
11/11 MOTHER HIPS / BROKEDOWN
IN BAKERSFIELD
11/12 STEEL PULSE
11/13 STRUNZ & FARAH
11/17 ROBERT CRAY / SHAWN JONES
11/18 JAY & SILENT BOB GET OLD w/
Jason Mewes & Kevin Smith
11/19 LED ZEPAGAIN
11/25 THE TUBES
11/26 BERLIN
12/01 LOS LOBOS
12/08 PETER MURPHY /
SHE WANTS REVENGE
12/14 X (all Original Members)
12/16 GARY “HO HO” HOEY
12/17 SHAWN COLVIN
12/22 “A CHRISTMAS TIME TOGETHER”
(Jadon Lavik, Evan Wickham,
The Pawn Shop Kings, and more)
12/31 New Years Eve With DADA
01/13 PAUL COTTON of Poco
01/14 COLIN HAY BAND
01/15 PAT TRAVERS
01/22 BLUES HARP BLOWOUT feat.
John Mayall, Mark Hummel,
Billy Boy Arnold, Curtis
Salgado & Sugar Ray Norcia
Order tickets by calling: 877-435-9849
M-F 7am-6pm SAT-SUN 10am-6pm
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
11
LIVE EVENTS
12
12
OCT 01
OCT 05-16
OCT 06
OCT 07
OCT 07
Civic Tour: Blink 182
Shrek The Musical
Enrique Iglesias
Wonders of the Younger
Tour
Big D & The Kid’s Table
Honda Center, Anaheim
Segerstrom Center for the
Arts, Costa Mesa
Staples Center, Los Angeles
El Rey Theatre, Los Angeles
The Coach House,
San Juan Capistrano
OCT 08
OCT 14
OCT 14
OCT 15
JUL 15
OCT
15
Tiesto
Ducks vs Sharks
(Home Opener)
Fountains of Wayne
Incubus
Billy Idol
Home Depot Center, Carson
Honda Center, Anaheim
The Coach House,
San Juan Capistrano
Verizon Amphitheatre, Irvine
Fantasy Springs Casino,
Indio
OCT 21
OCT 22
OCT 22
OCT 28
OCT 28 & 29
Chicago
Don Rickles
Social Distortion
The Lemonheads
Tiger Army
Fantasy Springs Casino,
Indio
The Grove, Anaheim
Verizon Amphitheatre, Irvine
The Coach House,
San Juan Capistrano
The Grove, Anaheim
STYLE & BEAUTY | OCTOBER 2011
Plus - fin whales, 3 types of
dolphins, sea lions and more!
Daily Day Trips on our amazing
Catamaran with large viewing deck
Sunset Whale Watch Daily 5-7pm
SAVE 40% off adult tickets with
online booking- use promo LIVE OC
Not valid on 1/2 price days or holidays
To check availability and buy tickets:
800.979.3370
or online at DanaWharf.com
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CORPORATE EVENTS • ARRIVE & DRIVE • BIRTHDAY & BACHELOR PARTIES
CARLSBAD • IRVINE • ANAHEIM • ONTARIO • TORRANCE • SEATTLE
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AT THE
ENTER
Double the Fun
WRITTEN BY DANIEL ALBERT
n 2001 a great big ogre with green skin and a
wisecracking donkey bumbled their way into our hearts.
Shrek became an instant classic and it was only a matter of time
before the magic of the movie made its way onto the stage. In
1994 we were amazed by another type of entertainment on the
stage; dance. ’94 was the year Irish step dancing was put on the
map, as Riverdance debuted at the Eurovision Song Contest, a
moment that is still considered significant in Irish Culture.
Flash forward to the year 2011 and it’s easy to see that Shrek and
Riverdance are still stunning audiences. Amazingly, these two shows are
available under one roof as The Segerstrom Center for the Arts moves
into its Fall schedule of shows.
To lead off the month of October, SCFTA is proud to announce the
arrival of a very special and very big guest. DreamWorks Theatricals and
Networks Presentations, LLC have announced that Shrek the Musical will
play Segerstrom Center for the Arts, for two weeks only, October 4 –
16. This new musical which opened on Broadway in December 2009 is
based on the story and characters from William Steig’s book “Shrek”!,
as well as the DreamWorks Animation film "Shrek", the first chapter of the
Shrek movie series.
Shrek the Musical tells the story of a swamp-dwelling ogre who goes on a
life-changing adventure to reclaim the deed to his land. Joined by a wisecracking donkey, this unlikely hero fights a fearsome dragon, rescues a
feisty princess and learns that real friendship and true love aren’t only
found in fairy tales.
“We are thrilled to send Shrek the Musical to theaters across the country,”
said Bill Damaschke, President of DreamWorks Theatricals, “and for
American families to experience their favorite ogre and fairy tale creatures
live on stage.”
This one-of-a kind experience features a book and lyrics by Pulitzer Prize®
winner David Lindsay-Abaire (Rabbit Hole, Good People) and music by
14
14
The Segerstrom Center Premieres
Two Classic Shows Reimagined
STYLE & BEAUTY | OCTOBER 2011
AT THE CENTER
Olivier Award-winner Jeanine Tesori (Thoroughly
Modern Millie, Caroline and Change). In addition
the musical sets and costumes are based on
the Tony Award® winning designs by Tim Hatley
(Private Lives, Spamalot), and the choreography
by Josh Prince (The Bridge Project, The Jerry
Springer Opera).
ART & ENTERTAINMENT
|
As the month comes to a close and visions
of Ogres and fairies fade from the memories
of patrons, the Segerstrom Center for the Arts
will bring in the original international dance
phenomenon on their farewell tour Riverdance.
This very limited engagement proves that few
shows have touched audiences like Riverdance,
a thunderous celebration of joyful music,
song and dance that has tapped its way
onto the world stage thrilling millions
of people around the globe. Did I
mention this was a limited engagement?
Riverdance will play Segerstrom Center
in Orange County October 28 – 30 for five
performances only!
An innovative and exciting blend of dance,
music and song, Riverdance draws on Irish
traditions and the combined talents of the
performers propel Irish dancing music to
the present day, capturing the imagination
of audiences across all ages and cultures.
This extraordinarily unique show features an
international company, all performing to the
magic of Bill Whelan’s music.
Composed by Bill Whelan, produced by Moya
Doherty and directed by John McColgan, to
date this show –now in its 16th phenomenal
year– has played over 10,000 performances,
and has been seen by more than 22 million
people in over 350 venues throughout 40
countries across four continents. The group
has traveled well over 600,000 miles (or to
the moon and back!) and has played to a
worldwide television audience of two billion
which helped them sell over three million
copies of the Grammy® Award-winning CD,
helping it become certified Platinum in the U.S.
Whether you’re at the center to escape into
fantasy land or there to get a first hand glimpse
of Ireland, October is a month that has a little
bit of something for everybody. It’s rare that
you can fit two huge shows on one stage, but
Segerstrom Center for the Arts has brought in
two giant hits for all to enjoy, making the month
of October doubly fun!
For more information or to purchase tickets feel
free to visit Segerstrom Center online at
SCFTA.org, by calling (714) 556-2787 or at
the Box Office at 600 Town Center Drive in
Costa Mesa. For inquiries about group ticket
discounts, call the Group Services office at
(714) 755-0236.
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LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
15
8
Jordana Brewster
1/2
W
QUESTIONS with...
ith a B.A. in English from Yale University alongside having been officially deemed “hot” in
multiple publications over the past years,brains
and beauty is a valid understatement when it comes to
this Fast and Furious starlet, Jordana Brewster. For our
October issue highlighting all things Style and Beauty,
it’s only appropriate to have a woman such as Jordana
contribute both her credentials and charisma.
Being fluent in Portuguese and having grown up
around the world, Brewster has successfully remained
faithful to her long time dream of becoming an actress
(on both the big and small screen. And though most
might know her as the girl that goes vroom vroom, aside
from sharing with us some real behind-the-steering
wheel moments, Brewster also gives us the scoop on
how she maintains a balanced busy life, the return to her
upcoming soap re-boot and what it involves to be,
quote, a “badass.”
16
LIVE: You were born in Panama City, where did you grow up and what was
your life like growing up?
Jordana Brewster: I was born in Panama City but grew in London then
Brazil then New York. It was fun—it was good. It was me and my little sister
and growing up in Brazil was awesome. It’s especially cool (though I didn’t
appreciate it at the time). You’d go to school then straight to the beach or
straight to the pool. That’s something I didn’t have in New York, so Brazil
was one of my favorites.
LIVE: We read that your mother appeared in Sports Illustrated, and was
modeling or entertainment— something you always dreamt of doing?
Brewster: Yes, she was on the cover of Sports Illustrated Swimsuit Edition
in 1978, I believe. And ever since I was a kid, I always wanted to be an
actress. It was always something I really wanted. When I was 15, I came on
the soap As The World Turns and that’s how I got started.
LIVE: You’ve made quite an interesting journey from TV to movies, do you
have a preference and how did that transition take place?
Brewster: You know, I love both, they both have perks. I do love the pacing
of TV, I love the sense of family. It’s interesting that’s what I get in Fast, is
that we get to see each other so often and we get to make these movies
every couple of years which is so fortunate and we develop a sense of
family. We usually work with the same producers and director—with Justin,
STYLE & BEAUTY | OCTOBER 2011
LIVE: Speaking of beauty, you’ve a regular reoccurring role on Maxim’s Top
100, what’s your feeling towards that?
Brewster: It’s so flattering, I love it—I really do. It’s fun being a part of it
and you can’t knock it.
LIVE: What’s currently on the horizon for you right now? Any projects
you’re involved and excited about?
Brewster: The new Dallas—well the continuation of Dallas and it’s going
to debut on TNT in 2012 in the summer and we start shooting in a couple
of weeks and I’ll be going down to Dallas so I’m really excited about that.
|
Brewster: I’ve been using Kate Somerville for years and it works really,
really well for me. Her tinted moisturizer, which is SPF 55, feels like you’ve
got a tan when you put it on, that’s one of my favorites right now.
FACES & PLACES
LIVE: Are there any new products that you’re excited about on the beauty
side? I know our female readership would love to know what might be
worth checking out.
8.5 QUESTIONS
stunning. Who else…I think someone who doesn’t just follow trends and
who mixes it up, so I really love Diane Kruger’s style as well.
LIVE: And what is your role?
the same AD and second AD, so it’s the same sense of family you develop
with a Television show— so I really love that with TV and I get the same
thing with Fast which is awesome.
LIVE: You have had a huge success with The Fast and Furious franchise,
most recently with Fast Five. What was that like?
Brewster: I play Elena Ramos and she is in a love triangle between Bobby
Ewing’s son Christopher and J.R.’s son John Ross Jr.,so it’s really fun. She’s
also an oil engineer so she’s just a badass character.
LIVE: We can’t wait to check it out! Thank you Jordana for taking some time
out and chatting with us, and good luck with your new project.
Brewster: Not a problem, thank you!
Brewster: It’s been phenomenal. I think I’m so fortunate to be able to work
with people I really love. And to work with someone like Justin who I worked
with on Annapolis, and Fast Four and now Fast Five again so you develop a
“beforehand” with people you work with often — that’s amazing.
LIVE: You have some incredible stunts in that films. How much driving did
you actually do in the making of these movies?
Brewster: I don’t drive stick, so I took one lesson in a parking garage in
Los Angeles, which didn’t go so well. The driving instructor wanted me to
go out and I said,“No, I’ll just keep going up and down this parking garage”
because I was scared. But In terms of running and jumping off of roofs, I
did myself. The driving was a lot of green screen, so it’s kind of fake driving,
which is also fun you get to look badass and kind of fake it.
LIVE: In being a part of that series, has it changed your feelings about
cars? What kind of car do you drive?
Brewster: I drive a Range Rover Sport, which I love. And yeah it has. I am
a bit more into cars. My husband is super into cars. I also love driving fast
and you know I’ve gotten a couple of tickets in the past (Laughs)—I totally
see the appeal in it.
LIVE: I hear you meditate, how did you get into that?
Brewster:I meditate twice a day for twenty minutes. Its something called
Vedic meditation and it really helps you to de-stress, engage and to remain
present, especially now-a-days. It’s so easy to be glued to your iPhone or
your computer, or constantly doing something and multitasking—it helps
settle the mind I’ve been doing it for a year and a half and I really love it.
LIVE: This is our Style and Beauty Issue, and you definitely embody
beauty —who are some people you feel also embody style and beauty?
Brewster: I love Cameron Diaz’s style; I love and think Demi Moore is
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
17
`
MONTHIN
REVIEW
LO C A L & N AT I O N A L
WRITTEN BY TOVA MORRISON
9/11 REMEMBERED
The 10th anniversary of the 9/11 World Trade Center and Pentagon terrorist
attacks were commemorated throughout Orange County in scores of organized, solemn gatherings. The Orange County Fire Authority held 25-minute
Remembrance Services at the flag poles of each OC fire station in every city
in the county. These services were attended by fire fighters, police officers,
emergency medical service professionals and area residents. Remember
9/11 The Ride, a charity motorcycle motorcade for riders, took place along
the Pacific Coast Highway in the afternoon of September 11. The Ride began
on Santiago Canyon Road in Orange and ended at McKenna’s on the Bay
in Alamitos Bay, Long Beach. The ceremony included speeches from LBFD
Chief Alan Patalano, LBFD firefighter and main organizer for the event, Gary
Biggerstaff, music and nighttime fireworks. The Ride’s community ceremony
opened with a flyover by pilots of F-18 Hornets.
THE PLAYGROUND
FESTIVAL
A much smaller than expected audience of Generation Y partiers hit up
the Playground Festival, a
multistage music gathering
that took place on September 3-4 in Irvine’s Hidden
Valley park and was hosted
by comedian Nick Cannon.
The festival had a bounty of
interactive games; a video
gaming station, a laser tag
arena, a miniature golf course and several live art installations were among
the diversions. Musical performances ranged from hip-hip and electronica
to alternative rock, but there were an unusual number of artists who played
hooky on the festival. Rap artist the Game, who was supposed to headline
on Saturday, didn’t show up. Also absent were metal rockers Steel Panther,
hip-hoppers the New Boyz and Kendrick Lamar from Compton.
G
NEW TERMINAL FOR
JOHN WAYNE AIRPORT
SO. CAL., ARIZONA AND
MEXICO POWER OUTAGE
A huge power outage swept
through Orange County, San
Diego, Mexico and Arizona
on September 8 and 9 which
left 7 million people in blackout conditions. The source of
the electricity shutdown was
a Yuma, Arizona, substation
equipment swap that was
improperly performed. The
Federal Electricity Commission of Mexico reported that
nearly 3.5 million residents of
Baja California lost power. Officials in Tijuana stepped up military security
around government buildings. In San Diego and Orange County, traffic
jam conditions arose due to the lack of traffic lights. In Arizona, roughly
56,000 people were without electricity. Complications in sewage pump
failure included the closure of San Diego beaches when untreated waste
was dumped into the ocean.
U.S. POSTAL SERVICE
REVAMPING
The U.S. Postal Service has
to close down offices across
the nation to save its budget.
Postmaster General Patrick R.
Donahoe stated to Congress
that the Postal Service is facing
a $10 billion loss for the year
because of a steady decrease in
mail deliveries. Also affecting the
financial picture for the national
delivery service is the amount of
government-required retirement
payments retirees receive annually by September of each year. The White
House, in response, included a financial crisis plan for the Postal Service in
the September version of the broad-scale deficit bill. Ending Saturday mail
deliveries may result in the new policies.
NORTHEAST HURRICANE
What began as an expansion project in 2006 for the
Hurricane Irene and Tropical Storm Lee flooded the Northeast and caused
John Wayne Airport came to
the evacuation of over 100,000 people throughout New York, Maryland,
fruition on September 8 with
Virginia, New Jersey and Pennsylvania. Highways were closed due to the
the opening of a new airport
rising Susquehanna River in New York. The Conowingo Dam’s floodgates
terminal for commuters. The
were opened by emergency workers in Maryland to ease the pressure of
second new commuter terthe storm’s outpouring. In Pennsylvania and New Jersey, the Delaware
minal is due to open in two
18 River rose to a dangerous height and it carried with it wreckage fragments
months. The recently opened
from the storms in downstream currents. Several Massachusetts, Rhode
terminal, and its correspondIsland, New Hampshire, Connecticut, Maine, North Carolina, Vermont and
ing gates, is located in the
the island of Puerto Rico were severely hit by the hurricane in late August
North end of the airport, adjacent to the 405 freeway. Other renovations and
and September. FEMA sent the National Guard to all areas needing emeradditions that the airport has in the works include a new parking garage with
gency assistance and The Department of Health and Human Services’
electric signs that indicate parking availability, snack and beverage areas,
Disaster Medical Assistance Team opened disaster centers for evacuees
more aircraft parking and a power facility. The cost of the renovations and
in all states affected by the storms.
construction is set at $543 million.
18
18
STYLE & BEAUTY | OCTOBER 2011
Style
:
r
e
h
s
a
d
r
e
Hab
Where Clothes Make the Man
WRITTEN BY DAWN MORI
PHOTOS COURTESY OF HABERDASHER
Haberdasher’s
innovative personal
styling and shopping
service helps men
dress for success.
A
s a successful commercial real estate executive, Justin
Hodgdon knew a smart business wardrobe was an essential part of his professional world. He desperately needed
to refresh the suits in his closet but with a busy schedule,
he neither had the time to shop nor did he want the hassle.
“I loathe shopping but actually like to keep current,” he said.
His solution came in the form of Haberdasher, an innovative online and inperson styling and shopping service that helps men in Southern California
build customized wardrobes.
Now Hodgdon has a closet of elegant European-cut suits and a
professional relationship with a Haberdasher personal stylist. It was the
result of a surprisingly easy process which was personalized, organized,
and efficient.
A detailed phone interview led to a meeting with Haberdasher stylist Kerry
Folkerts, who coordinated a personal fitting at a local store that included
a dressing room full of clothes. Within an hour, Hodgdon had decided on
a new wardrobe and within a week, his fitted clothes were delivered to his
home.
“For us, it’s not whether men can or can’t shop for themselves, but more
about finding the most intelligent and effective way for men to shop,” said
Haberdasher co-founder Ted Cordova. “There are plenty of guys with great
20
STYLE & BEAUTY | OCTOBER 2011
HABERDASHER
|
STYLE FEATURE
“
I want my clients to look
their best, so I am very
honest when I tell them
what looks good and
what doesn’t.”
— Kerry Folkerts,
Haberdasher Personal Stylist.
style. For these guys, we are there if they don’t have the time or desire to
shop… [and] there are many guys, ourselves included, who can and will
benefit from an expert eye.”
Cordova and his business partner Ryan Schwartz founded Haberdasher
earlier this year to help men navigate their way through a seemingly infinite
number of clothing choices. Haberdasher’s personal stylists shop with or
for their clients while working within their budgets and provide everything
from an expert second opinion to overall fashion guidance.
“They don’t know what looks good on them and how things should fit. I
want my clients to look their best, so I am very honest when I tell them what
looks good and what doesn’t,” said Folkerts, a Haberdasher stylist.
Like all Haberdasher stylists, Folkerts brings a professional expertise to her
work. A Chicago native with a background in fashion and merchandising
management, she has previous experience as a fashion show and photo
shoot stylist, an account executive representing various clothing lines, and
as a personal shopper and assistant to a celebrity family. It has been her
last three years as a personal stylist, however, that has honed her passion
and knowledge of men’s fashion with advice that begins at the basics—
how a man’s clothing fits.
“Many guys are not wearing the right size. You can have a great suit or a
nice pair of jeans, but if the fit isn’t right, it’s not going to look good,” she
said.
Many of Folkerts’ clients discover their correct sizes after their consultation.
She also tries to introduce men to different styles and teaches them ways
to layer and combine different pieces.
It is all part of a straightforward service that is easy to access and use.
Interested clients first visit Haberdasher’s website (haberdasherstyle.com)
and complete an online form. Within 24 hours they receive an email from
a Haberdasher stylist to setup a free consultation to discuss their personal
style, including what they wear to work, on weekends, what stores they
shop at, and their favorite brands.
H
aberdasher also offers an online interactive style finder so
clients can select looks they like, giving stylists a sense
of their style and what clothing they consider comfortable.
At the end of the conversation, the stylist then has what
Cordova calls “a game plan to build out their wardrobe.”
Folkerts shops for her clients at department stores and boutiques,
eschewing online shopping so she can see and feel the clothes she
selects. Haberdasher has partnerships with a variety of boutiques which
provide professional relationships and stylist discounts. Their stylists also
have an insider’s knowledge.
“Since I am shopping all the time for my clients, I know when all the
best sales are going on and when new merchandise comes in,” noted
Folkerts.
She then supervises an in-person fitting, ensuring each piece of clothing
looks and feels right in terms of fit, color and style for individual pieces
and overall outfits. Folkerts also will exchange and return items that do
not make the cut. As fittings can take place in a store or at a client’s home
or office, the process is effortless and time efficient.
Clients also have the option to shop with their stylists to become more
savvy buyers. It adds up to a process that emphasizes service and
expertise over a more traditional retail experience.
Unlike retail sales clerks who may be paid on commission, Haberdasher
stylists are not paid by the amount a client spends on clothes. The service
works on a credit-based per hour system, with one credit equaling one
hour at $100.
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
21
“Like any highly personalized service, you never want a client to worry
about the clock,” said Cordova. “If they’ve only booked three hours and
they want to continue shopping, no problem. If they pay for eight hours
and they only shop for three, they have five hours (or credits) remaining
to use anytime they choose.”
clients to be comfortable and love the clothing I select for them… my
goal is to make them look and feel great and have fun doing it.”
If Cordova and Schwartz sound as if they know exactly what their clients
need, it is because they were the original audience for Haberdasher’s service.
Cordova and Schwartz know that helping anyone wear the right clothes
means a head-to-toe transformation. They are currently expanding into
San Diego and plan to launch HaberdashHER, a personal styling service
for women, by the end of the year. Until then, they are thrilled to provide a
service to help men live confidently.
Cordova is a successful entrepreneur who started and developed several
marketing and advertising agencies. Schwartz, an equally successful
director of commercials and promotional videos, holds a Masters in
Film Production from the University of Southern California Film School.
In 2006, they formed The Incite Group, a full-service marketing agency
in Hermosa Beach.
“No matter what, our goal is to save our clients time and money while
helping them live more confidently in their daily lives,” said Cordova.
“That is what it’s really about and what we ultimately love about this
business: serving others. Whether we are helping someone get ready for
a new job, interview, important date, or special occasion, we really just
want to help guys look the part for their life.
It was at the conclusion of a business presentation to a fashion apparel
client when Schwartz became conscious of his seemingly underdressed
wardrobe of khakis and a short-sleeved white button-down shirt. Noting
Cordova’s more stylish appearance, Schwartz felt the need to step up
his game.
haberdasherstyle.com
www.facebook.com/haberdasherstyle
Asking his business partner how he always looked
so well put together, Cordova shared his secret that
he asked a female friend to shop for him. Within
24 hours the creative duo was brainstorming and
Haberdasher was born.
Now Cordova and Schwartz are not the only ones
who benefit from expert fashion advice. The result
which comes from wearing the right clothes was
the payoff for Haberdasher client Hodgdon, who
regularly consults with stylist Folkerts for any new
wardrobe choices.
“Everyone feels better when they are put together
especially in the business environment—it certainly
gives you confidence,” said Hodgdon.
Folkerts knows that change in confidence firsthand.
“The most gratifying part of my job is seeing my
client’s face when they look at themselves in an
outfit that they love,” she said. “I want all of my
be ess ent ials
Hab erd ash er rec om me nds the se me n’s war dro
W
hat classic pieces should a well-dressed man always have in his
closet? Haberdasher Personal Stylist Kerry Folkerts recommends
these must-have items as the foundation for any stylish wardrobe.
• Jeans that fit well (at least two pairs): One casual, comfortable pair
and one dark wash denim you can dress up with a button-down shirt
and jacket.
• Great pair of slip-on loafers: They are comfortable and easy to take
on and off. And they look great with jeans, slacks and even shorts.
Folkerts also recommends these must-have items for Fall.
• Navy or black suit: Every man needs at least one suit. Start out with
a basic navy or black adding different colors and patterns as your suit
collection grows. Even if you do not need to wear a suit for work, you
never know when you will need one for an interview or a wedding.
• Thin cardigan: Great over a T-shirt or button down shirt. Also looks
great layered under a jacket.
• Classic white button-down shirt: A staple you can wear with any tie
or suit.
• Dark raw denim: These can be dressed up or down.
• Khaki and gray pants: These will add variety to your wardrobe in
place of jeans.
• Nice watch: A great accessory that completes a look.
22
• Black and brown belt: A reversible belt is functional so the right color
will match whatever shoes you wear.
• Tweed jacket or sportcoat: A traditional classic.
• Chukka boots: These ankle-length lace-up boots have been around
since the 1940s.
• Fun colorful socks: Striped or argyle—they add a pop of color to a
suit or any outfit.
STYLE & BEAUTY | OCTOBER 2011
RESTAURANT REVIEW
|
DATE DAY TIME
EVENT
GUARANTEED
Tue 9/20 1pm & 6pm
No Limit Holdem Re-Entry Day A
Wed 9/21 1pm & 6pm
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Thu 9/22 1pm & 6pm
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9/23 4pm
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$50,000
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No Limit Deepstack 18,000 chips NO REBUY
$10,000
5 Mon 9/26 1pm
No Limit Holdem (1 opt Re-buy)
$10,000
6 Mon 9/26 6pm
Omaha 8 or Better NO REBUY
$10,000
7 Tue 9/27 1pm
No Limit Holdem (1 opt Re-buy)
$10,000
8 Tue 9/27 6pm
No Limit All-in or Fold Re-entry first 2 hours
$10,000
9 Wed 9/28 1pm
No Limit Holdem (1 opt Re-buy)
$15,000
10 Wed 9/28 4pm
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$20,000
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$50 + $15
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$125 + $25
Mon 10/3 1pm & 6pm
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$125 + $25
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$125 + $25
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$125 + $25
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$125 + $25
Fri
10/7 1pm & 6pm
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EVERY EVENT 1 OPT RE-BUY FOR $100 $125 + $25
Sat 10/8 1pm & 6pm
No Limit Holdem Re-Entry Day I
$125 + $25
Sun 10/9 1pm & 6pm
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$125 + $25
Day 2 Monday @ 6pm (will play till 36 players) Day 3 Tue @ 6pm (will play till 9 players) & Final Wed @ 2pm at LIVE@THEBIKE
14 Mon 10/10 4pm
Omaha 8 or Better NO REBUY
$10,000
$100 + $25
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15 Tue 10/11 6pm
No Limit Turbo (1opt add-on)
16 Wed 10/12 6pm
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ORANGE
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| OCTOBER
2011for bonus chips will be applied to admin fee.
Please gamble responsibly. 1-800-Gambler.
23
DRESSING
Written By Joanne Pittman
24
STYLE & BEAUTY | OCTOBER 2011
Most people want to be understood. A conflicting message blocks opportunities for
understanding. You can look amazing and still be incongruent with your intended message.
Looking good is irrelevant. Creating an image that is authentic and appropriate to you is the
true objective. It requires a level of expertise and talent to understand and translate one’s
story. Our society has become quick to assess, decide and act; often relying on perception.
Within three seconds of meeting someone, we are capable of creating an entire story about
them simply by what we see. Because approximately eighty percent of the population are
visual learners, most people believe what they see, not necessarily what they hear. Offering
a point of difference and a clear message supported by our image are key components in
creating rapport. In a competitive market place, one cannot afford to have a first impression
‘disconnect’ with a prospective client or the prospective talent they hope to attract.
SUCCESSFULLY DRESSING
|
STYLE
D
ress for success. For me, this is akin to fingernails on the chalkboard.
It evokes memories of an obsolete, cookie-cutter answer birthed in the
1980’s which outlined the quintessential business image for men and
women. Please remove ‘dress for success’ from your vocabulary. I would
prefer to have you consider the concept of successfully dressing oneself.
Whether you are working in a business casual environment or a suit
and tie environment, understanding the nuances of image can greatly
enhance one’s ability to be more productive. For over twenty-two years, I
have worked in the image and fashion industry. I am often astounded at the various mindsets
which compel people to purchase clothing that does not serve them well. When working with
our corporate clients and presenting workshops, it is a great pleasure to help organizations
grow their presence by teaching some fundamental elements of creating image. The objective
is to help groups and individuals understand that they are not simply getting dressed. They are
authoring a story. It is being read by everyone with whom they come into contact. The manner
in which an ensemble is created is in actuality creating syntax telling the world who you are
and where you are going.
Successfully dressing oneself today is about relevance and context. Who are you? Why do
you matter? Who is your audience? Why do they matter? Are you authentic? Does your image
support your message?
We are dynamic beings. What worked for us 5, 10, or 15 years ago might not work for us today.
Here are five questions that I ask prospective clients:
1. Has the model of your business environment or lifestyle changed from the time you first
began to “problem solve” your way of dressing?
2. Do you sometimes feel that you have a closet full of nothing to wear?
3. Do you find yourself unsure or less confident in certain circumstances?
4. Have you avoided special events or networking opportunities because you did not feel you
had the appropriate attire?
5. Have you failed to change your thought process and attitudes towards purchasing clothing
in the past 5 to 10 years?
If you have answered yes to any of these questions, you may need a paradigm shift. Formulas
you once created to manage your wardrobe may be obsolete. If you are frustrated with the
shopping process, it is highly probable that your problem solving model has created more
problems for you than solutions.
Here are five tips that may help you get started with creating a more authentic image.
1. Create a clear statement about yourself. It should encompass your key character traits.
2. Weed out all items in your wardrobe which are not relevant to your statement
3. Create a budget and acquisition plan.
4. Be patient. Only make purchases that are relevant to your message and your plan. Acquire
items as your budget permits. Do not fall into the trap of making purchases in order to ‘get
you by’.
5. Be disciplined. Only purchase items that you feel are a step up from what you already
possess.
Prepare yourself. Understand clothing purchases in a new light. Realize your purchases as
investments. Consider the cost of opportunities lost by continuing to purchase clothing that is
not clearly reflecting your message.
You may wish to seek the help of an experienced image consultant who is not compensated
for selling clothing. A highly trained consultant will be able to help you create solutions that will
best suit your budget as well as your personal and lifestyle driven needs.
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
25
A
D
I
V
R
R
D
O
It’s not that she doesn’t have the
look of a model. Vida Rodriguez
has the looks. And she’s modeled,
successfully.
It’s not that she doesn’t have
the TV personality. She has
personality — a big one. It
sweeps you up, tosses axioms
like “One race, one light, one
love” your way and leaves you
wondering if the world really is
rainbows and butterflies.
26
Z
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IG
EN
DRYD I
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NO T
BY C
ARTO
TEN
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H
I
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DB
APHE
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PHOT
F
or years, she traveled around the globe as the host
of several TV shows. But within the past two years
Rodriguez gave in. She knew she had always been
a fashion designer.
“I never set out to do fashion,” she says. “It just kind
of unfolded. It’s like people when they eat. They’re hungry so they eat.
Fashion is like breathing for me. It’s just something that happens.” Her
Barbies always wore dresses to tea. She constantly sketched clothing
designs in her head. As a model, she could be found inspecting the
clothing — the details, the stitching — and exploring how they were
made. As a TV host, she styled herself. But in her 20s, while engrossed
in the TV world, booking modeling gigs at the same time, Rodriguez
paused. She had become a prima donna, she admits.
So she started praying.“I felt like a restless lioness,” she says.
“Knowing I needed to do something, communicate something but I
didn’t know what.”
Then a name came to her in the middle of the night, so she wrote it
down on the notebook she kept next to her bed — Hippie Chick.
An amateur etymologist, she broke down the root of the words,
thinking perhaps there was an underlying message.“It’s a cool, hip,
educated female, what am I going to do with that?” she thought. One
of her friends owned a clothing production house. Rodriguez started
scribbling some sketches. She thought about communicating feelgood words to the public, but how? “T-shirts! Everyone wears t-shirts,”
she recalls. “I thought, ‘I’m going to intoxicate the world with love and
peace.’” The production managers told her she had natural talent, but
she needed to refine it and learn the ABCs of the fashion business.
STYLE & BEAUTY | OCTOBER 2011
VIDA RODRIGUEZ
|
STYLE FEATURE
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
27
28
STYLE & BEAUTY | OCTOBER 2011
Huerta was impressed with Rodriguez’s high-end clothing, but knew
Forever 21 targets juniors. She convinced Rodriguez to come up with some
t-shirt and tank top designs for the company. Soon, Rodriguez’s designs
were being sold at stores across the country, and selling out. Her happy
face tank top is still one of their highest-selling items and Rodriguez’s
signature piece.“Vida is just a ball of energy. She’s just so much fun. She’s
positive. Her clothes are that. They’re pretty, they’re hippie, they’re free
spirit. That’s very her,” Huerta said. “The line looks amazing because she
puts a lot of energy and her personal taste into it.”
“People come up to me and say, ‘You’re amazing.’ I say, ‘You’re amazing.
I’m a reflection of you.’” Rodriguez knows she can sound trite, but assures
she has no rose-colored glasses.“Hell no. I love the emotions of highs
and lows. The only way we know goodness is from being in turmoil. Only
in your lowest lows can you savor those high highs. Feel it all, that’s my
philosophy,” she says.
In the future, aside from expanding her line, Rodriguez would like to
establish a non-profit, an art center for children, to make sure the arts stay
alive, she says. “I don’t do things because I’m going to make money. I love
what I do. I want to transfer that energy. I want people to connect with who
they are,” she says. “Being uniform sucks. Individuality is what makes the
whole world go round.”
VIDA RODRIGUEZ
After graduating, her pieces were immediately sold at high-end boutiques
in Long Beach. When stores re-ordered, she would “freak out.” Then she
met Connie Huerta, the casual wear buyer for Forever 21, one of the largest
American clothing companies.
What she wants people to take away most from her clothes, she says,
is her message. “I channeled my energy into a zest for life. To show
people that they too can have this life, this volume if they just connect with
themselves,” she says.
|
“I would literally get kicked out of the studio because I didn’t want to stop
doing it,” she says.
As for her personal style, “it’s funky, that’s for sure,” she says. Today
she’s wearing thigh-high boots, a long, asymmetrical off-the-shoulder
sweater and a newsboy cap. “I’m very eclectic, very daring, feminine and
comfortable,” she says.
STYLE FEATURE
Soon, she was enrolled in Fashion Design at Long Beach City College, in
the city she had lived in since moving to the U.S. from Mexico at age 6. In
school, her designs were funky, edgy, rock star, yet classicly signature as
well. “I don’t like trendiness, I like things that last forever,” she says. While
designing, she got a high.
year and a half ago, the head of Seven jeans called
Rodriguez to set up a meeting. At the meeting,
they looked at her and said, “We don’t think you
realize how powerful you are.” “I said, ‘Powerful?
I’m powerful as an energy.’ They said, ‘No, in
what you’re doing. Not just anyone produces for
Forever 21 with 10,000 orders minimum.’ And I’m
thinking, ‘Don’t scare me,’” she says, laughing. She also talked with
the owner of American Apparel, one of her heroes.
A
“How small he started, how committed he is and he’s still standing
on his dream,” she says. “It’s crazy to think I can call him or go to his
factory.”
Life for Rodriguez has definitely changed.
Now, her assistant arrives at her house in Belmont Shores at 9 a.m. On
a given day, she’ll go to the studio, pick up samples, sketch, go by the
Forever 21 headquarters, go to the pattern production offices and pick
out fabrics. Fabric decision is the biggest part of designing, she says.
It takes one to two weeks to turn a sketch into a sample, another four
to five days to get the fabric and about six weeks to receive a piece for
retail.
Although business was immediately booming after design school,
Rodriguez decided to pull out for a couple years to learn manufacturing.
“I needed to hold the reins, make sure I knew how to sketch, draw,
manufacture and develop the line,” she says. “I’m a perfectionist in a way.
I want things to be made well.” Her proclivity for well-made clothes might
also come from her designer idols, known for tailored, detail-oriented
pieces — Gucci, Chanel, Jean Paul Gaultier, Christian Lacroix and the late
Alexander McQueen.
Rodriguez’s Hippie Chick Couture line features ready-to-wear, young
contemporary and couture designs that are “practical, funky and edgy.”
“They’re dual-use, wear it during the day and at night. You can throw
on high heels and you’re dressed up already,” she says. Of her jewelry,
which she calls “love drops,” her main necklace is made of recycled
African beads and can also be worn as a bracelet or a belt.
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
29
WARM & COZY
F A
L
L
A
C
C
E
S
S
O
R
I
E
S
BY DEVON POER
4
1
3
5
6
2
8
7
9
1. Penny Loves Kenny Mansai $110
www.endless.com
2. Tulle Fingerless Gloves $20
www.Tulle4us.com
3. Roxy Heirloom $32
www.roxy.com
4. Roxy Keepcozy $49
www.roxy.com
5. Nomad Footwear Alaska $30
www.nomadfootwear.com
30
10
6. Heather Belle Safety Pin Ring in silver $22
www.heatherbelleco.com
7. OTBT Arvin Brown $185
www.musthaveshoes.com
8. Nancy Newberg Jewelry
Call for Price: A'maree's in Newport Beach
9. Vivitar Exec Case $29.99
www.vivitar.com
10. Napali by TDM Design, Rosa Brick Black $150
www.tdmdesigninc.com
STYLE & BEAUTY | OCTOBER 2011
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32
32
FEATURE | OCTOBER 2011
Beauty
COMPREHENSIVE SKIN CARE
for TODAY’S SKIN GOALS
WRITTEN BY DANIEL ALBERT
c
b
d
a
O
ur skin ranks as the number one desired physical
adornment. And enhancement of our skin is a top
beautification goal.
Finding the right skin products to match individual
skin needs is a constant activity for most of us. What
works best for our skin is the goal. But, in a sea of faux solutions and
quick “fixes” it’s really hard to differentiate between what works and what
doesn’t. We all have questions about skin care that require answers from
skin care professionals.
Seaside Skincare in San Clemente is a skincare facility that has focused
on providing only the finest medical grade skin therapies and products
since they first opened their doors. They offer free skin consultations
to analyze your unique skin type and create a customized treatment
program, complete with a home care regimen that utilizes the most
advanced medical grade products. In addition they also provide other
services such as Botox and fillers, microdermabrasion, hydra facials and
chemical peels as well making them a leader in Orange County skincare.
With the help of the experts at Seaside Skincare Live describes some
skin products that don’t rely on false products and gimmicks, but instead
survive because of real results.
The reason that most mainstream products fail is because they are not
medically graded. All the products listed below are MEDICAL Grade
products, meaning they are only available through physicians and have
stronger active ingredients that you would find in products from stores
like CVS, or Rite Aid, meaning they actually work and have the science to
back it! Also as a special thank you to our readers we have coordinated
with Seaside Skincare and they will offer 15% off any of these products
to anyone that mentions this article. Here is our list of certified products:
34
CERTIFIED SKIN PRODUCTS
a. Latisse by Allergan – This product focuses on growing longer, fuller
and darker lashes! This product is HOT right now because it really works
and women love the results. Typically it takes 4 weeks to start to see
growth in length and about 12 weeks to see the fullness and darkness. It
is easy to use; just apply once at night to upper lash line. This product is
especially great for women as they age and their eyelashes get thinner.
b. Youth Complex by Clinical – This is the ultimate anti-aging treatment
moisturizer. It is light weight and only requires use once in the morning and
once at night after cleansing the face. People love this product because
you see IMMEDIATE results after applying it to the surface of the skin (a
plumping of the skin), plus you get long term benefits from the Copper
Tripeptide Growth Factor, which helps stimulate collagen, thus helping
improve fine lines and wrinkles as well as tightening and firming the skin.
c. Lumiere Eye Cream by NeoCutis – This product is the InStyle
Editor’s Pick for Best Beauty Buy; Best Eye Cream for Dark Circles and/
or Puffiness. The product is an intensive line smoothing eye cream with
processed skin cell proteins containing a unique protein blend of human
growth factors. It gives people great results for improving and smoothing
out fine lines and wrinkles around the eyes (crow’s feet) through the
stimulation of collagen as hyaluronic acid hydrates the delicate skin under
and around the eyes. It diminishes the appearance of dark circles as
caffeine helps reduce puffiness usually within 6 weeks, using AM and PM.
d. Physical Cleansing Scrub by NIA24 – This is an exfoliating treatment
cleanser that is strong and should only be used 2-3 times a week. Known
for its Pro-Niasomes, which are spherical Jojoba Beads, this product
gently polishes away dead skin cells on the surface of the skin. Every
person concerned with their skin should be incorporating a scrub into their
STYLE & BEAUTY | OCTOBER 2011
i
j
BEAUTY
|
e
SKIN CARE PRODUCTS
We give you
the scoop on beauty
products that truly
work.
f
g
h
skin care regimen as it will prime the skin to receive the full benefits their
other skin care products and greatly improve texture of the skin.
e. RevaleSkin CoffeeBerry Night Cream – This product is the Allure
Best of Beauty Award Winner for 2011 in the Category of Best for Sensitive
Skin. It contains 1% coffee berry extract, which is the most potent natural
antioxidant available. Antioxidants will help to fight free radical-molecules
that cause cell damage and thus reverse the signs of aging. This product
is especially great for sensitive skin or people with Rosacea. It also
contains hylauronic acid, and should be used at night after cleansing
face.
f. OBAGI Nu-Derm Condition and Enhance System – This product is
a must for anyone with photo-damaged skin. The best part of this system
is that it helps lighten and treat hyper-regimented areas in as early as 12
weeks. This product is especially great to use in Fall after most people
have damaged their skin all summer long because it gets skin back in
shape before the holidays. It contains prescription strength hydroquinone
which renews skin at surface and cellular levels. It includes 1 Foaming
Gel, 1 Toner, 2 Clear, 1 Exoderm Forte, 1 Blender, and 1 Healthy Skin
Protection SPF 35.
g. Tri-Retinol Complex by Skin Medica – This product contains a
unique combination of three Pro-Retinoic acids (Retinol, Retinyl Actate,
Retinyl Palmitate) and Vitamin E (Tocotrienol) which allows people to be
get the great anti-aging effects of using a retinoic acid, (which include
smaller pore size, improved skin tone/texture, accelerated exfoliation,
improved appearance of fine lines and wrinkles, etc), without the irritation
and discomfort often seen with prescription strength Retin-A. It can be
used nightly and should be incorporated into any skin care regimen, in
order to fight the signs of aging. This is a dermatologist’s best kept secret
to young beautiful skin.
h. Clarisonic Pro Deluxe Professional 4 – This Speed Skin Care
System is not necessarily a chemical product, but it is included on the
list, because of the way this cleansing brush makes the skin look and
feel. This product dramatically improves pore size and texture of the skin
with four speeds for maximum cleansing, removing greater than six times
more residue than cleansing by hand— thus making skin more receptive
to skincare ingredients, allowing your other skin care products to be
better absorbed yet gentle enough for daily use.
i. Elta MD UV Physical SPF 41 – This tinted sunscreen is chemical free,
oil free, paraben free and contains 9% micronized zinc and 7% titanium
dioxide. This product is great because it doesn’t feel like anything is on
your face and it doesn’t cause breakouts. Protecting your skin from the
suns harsh rays is the best way to prevent wrinkles and this sunscreen far
supersedes any on the market because of its PHYSICAL blockers (zinc
& titanium) not chemical blockers which are seen in most sunscreens.
Physical blockers give much longer and broader UVA & UVB protection
making this product great for daily use (even on cloudy days) after
applying other skin care products in the morning.
j. Daily Facial Cleanser by Vivite – This is a great cleanser to use daily
morning and night before applying other skin care products. It contains a
12% Glycolic Compound which exfoliates skin well and has 1% Salicylic
Acid which removes and breaks up oil on the skin providing clearer
skin and fewer break outs. You don’t want to spend on great skin care
products and not use a proper cleanser to prep your skin. It is essential
that all your other products absorb well into your skin, so using a great
cleanser is key.
A major commitment to personal beautification involves ATTRACTIVE
SKIN enhanced daily with appropriate skin products. Seaside Skin Care
in San Clemente is your product home for your next skin products.
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
35
Hair
WRITTEN BY AUBREY LOOTS
COLOR STORIES FOR FALL
36
STYLE & BEAUTY | OCTOBER 2011
COLOR STORIES FOR FALL
|
BEAUTY
H
aving just led several shows in New
York for such amazing designers as
Nami, Indashio and Stephen Burrows,
I can say with confidence that you will
be seeing a lot of vibrant color and
dynamic texture in hair for Spring 2012!
In fact, my prediction is that fashion,
design and culture will be breaking out
of its shell throughout all of next year.
So, what does that mean about the
remainder of 2011?
Well like fashion, design and culture, hair (color & style) is seasonal.
Every season, the palette and technique alters to meet the lifestyle and
aesthetic of its time. Recently, we saw new techniques & approaches to
hair color that reinvented our relationship to hair. The Ombre technique,
which creates beautiful transition of darker roots into lighter ends, not only
celebrated the “California Beach” mystique, but it also was a look that was
manageable and cost effective.
Here is a quick guide of complementary Skin, Eye and Hair Color:
Fair skin + Light eyes =
Great with copper reds and strawberry blonde hair color
Fair skin + Brown eyes =
Great with auburn and gold tones for hair color
Tan skin + Light eyes =
Great with cooler blondes and cooler brown hair color
Tan Skin/Brown eyes –
Great with rich browns and golden blonde hair color
Feel free to contact anyone one of our Studio DNA Salon stylists for a free
Color Consultation and be sure to check out our “color palette” predictions
for the Red Carpet for awards season starting in January 2012.
Aubrey Loots
www.studiodnasalon.com
As we approach Fall/Winter 2011, we hair professionals find ourselves
returning our clients to richer tones like warm auburns, golden browns
and dynamic reds. For our die-hard blondes, we are enriching them with
strawberry tones to help tone it down from the summer months while
giving the overall look dimension (particularly for our clients who have over
bleached during the summer). Essentially, we are correcting the harsh
effects of bleach, beach and sun and giving our clients a rich, voluptuous
look for the holidays and the New Year.
The only way we can effectively correct and address our clients color needs
is to use the best products available. Our preference is Wella Professional
Hair Color and Wella Hair Care Products.
Although our color palate goes a little deeper for the fall, Color still needs to
be Rich, Shiny, Dimensional and and Luxurious.
Also, remember when you change your Hair Color, be sure to have a
consultation with your Make up Artist and Wardrobe Stylist about the right
color palate for your new Hair look.
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
37
10
BEAUTY
MUST
HAVES
1
Polaris
Lipsticks
$20
BY DEVON POER
No
doubt,
there are specific items
every female can’t leave home without,
those essential items that get you through the day,
the night and some unforeseen rendezvous. Here
are some must have survival tools to combat any
fashion jungle!
3
polariscosmetics.com
Sephora
Retractable
Travel Powder
Brush #51
$29
2
Magic Pencil
$20
sephora.com
5
polariscosmetics.com
Butter London
Nail Polish
in Toff 51
$14
butterlondon.com
4
Sebastian
Re-Shaper
Brushable
Strong Hold
Hairspray
$28
ebastianprofessional.com
38
STYLE & BEAUTY | OCTOBER 2011
BEAUTY MUST HAVES
7
Dermalogica
Antioxidant
Hydramist
$37
|
8
BEAUTY
Sonia
Kashuk Bristle
Hair Brush
$15
dermalogica.com
target.com
9
Ms. Manicure –
Call Your
Buff Nail File
$3
10
6
Gleam by
Melanie Mills
Body Radiance
$25
parispresents.com
Sojourn
Monoi Oil
$26
store.sojournbeauty.com
gleambymelaniemills.com
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
39
An emerald Robyn dress by Junko Yoshioka (Mark Ingram Atelier 212319-6778), vintage fur headpiece and white gloves (www.theshopert.com).
Jewelry; platinum diamond tassel necklace, platinum Art Deco diamond
earrings, platinum antique diamond ring, (The Dina Collection in Beverly Hills).
CELEBRITY PICTORIAL
40
STYLE & BEAUTY | OCTOBER 2011
Interview By Damion Stein Intro By Tracy Le
Photographer Daryl Henderson, www.daryl-henderson.com
Fashion Stylist Devon Poer, www.devonpoer.com
Makeup Artist Cristina Romeo for Polaris Cosmetics
Hair Stylist Audra Tong and Erica Stoy for Studio DNA salons
CELEBRITY PICTORIAL
|
BEAUTY FEATURE
April Bowlby
Y
ou might recognize this Hollywood
Starlet best from her reoccurring role
as Kandi on Two and a Half Men or perhaps
most recently from her work as Stacy on
the popular show, Drop Dead Diva.
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
41
A red embellished dress by Chaudry
(www.chaudryfashion.com). Jewelry;
vintage Cartier diamond & onyx earrings, fancy yellow diamond Rivera
necklace and bracelet, platinum hematite yellow and white diamond ring, (The
Dina Collection in Beverly Hills)
L
IVE had the opportunity to sit down with April to chat
about everything from the fortune of falling into a
thriving career and enjoyably staying in it— to her love
and appreciation of California and dating two of the Two
and a Half Men.
APRIL: No, it’s not difficult for me because I feel like it’s kind of a fun thing
to do so I actually have a lot fun with characters like that because you can
kind of get away with anything if you play dumb. So I always win, which is
great. Although some people get a little confused in real life – they think I’m
my character and they’ll say silly things to me, but you’ve got to love them.
LIVE: You grew up in Manteca, California, which is also
known as the “The Family City.” What was it like growing up in the Bowlby
family? Do you have a special childhood memory?
LIVE: So who was more fun to date on the show on Two and a Half Men,
Charlie or Alan?
APRIL BOWLBY: Ahhh Manteca. It was great growing up in such a small
agricultural town. We were always outside, riding bikes and going to the
river. The Bowlby family was pretty wild to grow up in. My mom would
make pancakes into clever shapes on the weekend. My sister used to ride
horses, I was going to ballet classes. Camping in yosemite. And visiting
my dad in Arizona for the summer and learning how to drive a stick shift
truck?!?!? The best! There was always something to do in our family.
LIVE: More your bag, yeah Charlie is a little crazy?
APRIL: On the show, Charlie is an intense guy and I like the goofy guy. I
like the underdog.
LIVE: So you’re a California girl, originally from California but with Drop
Dead Diva you spent a lot of time in Atlanta, do you miss being out here
when you’re on those shoots?
LIVE: So, in college you studied French and ballet. Was there ever a time
when you wanted to do something other than acting, or has it always been
acting?
APRIL: Very much so, because there’s no place like California, it’s really
special, I think we’re very lucky to be living in California.
APRIL: It was never supposed to be acting. I wanted to be a ballerina so
badly, but I broke my foot when I was seventeen. So that kind of changed
things and I never quite had the right body for being a ballerina so I started
modeling and then modeling rolled into acting. It all kind of just happened.
LIVE: So certainly people know you from playing Kandi on Two and a Half
Men. Your character is kind of ditsy but you seem to be a really intelligent
girl. Is it difficult to play that kind of roles? What are your thoughts on that?
42
APRIL: I would have to say it was Jon Cryer. Even though they’re both
fantastic and it’s hard to choose, I think Jon Cryer in real life is more like his
character which is more my bag.
LIVE: Tell us about Drop Dead Diva and your involvement.
STYLE & BEAUTY | OCTOBER 2011
CELEBRITY PICTORIAL
BEAUTY FEATURE
|
A cream feathered trim Katie dress by
Junko Yoshika (Mark Ingram Atelier
212-319-6778). Jewelry; platinum 1950's
Van Cleef & Arpels sapphire & diamond
necklace, platinum David Webb sapphire & diamond flower brooch, platinum French Art Deco diamond bracelet,
Tiffany platinum diamond & sapphire
bracelets, Sophia D platinum diamond
& sapphire 3-row bracelets, platinum
diamond bracelet & earrings, platinum
diamond & sapphire ring
(The Dina Collection in Beverly Hills).
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
43
Cover & this page: A red embellished dress by
Chaudry (www.chaudryfashion.com). Jewelry;
vintage Cartier diamond & onyx earrings, fancy
yellow diamond Rivera necklace, tourmaline &
diamond ring, Kristin Farrell diamond bangle
(The Dina Collection in Beverly Hills).
44
STYLE & BEAUTY | OCTOBER 2011
CELEBRITY PICTORIAL
|
BEAUTY FEATURE
APRIL: Landing the role of Stacy on Drop Dead Diva has been amazing.
Drop Dead Diva was the first series that I was a cast regular and appeared
on for all three seasons. It’s helped me feel more confident in my craft. To
be on a show is a blessing. You work with the same people everyday and I
have found that your co workers become your second family. There is such
a camaraderie. It’s such a special feeling. I think that alone helps me in my
career because I am reminded of how lucky I am to do what I do.
LIVE: Do you have time for hobbies, or has your flourishing acting career
taken over most of your time?
LIVE: With all that reality TV out there, it must be kind of tough for actors
right now.
LIVE: This is our Annual Style and Beauty Issue. What are some of the
things you find to be stylish or inspiring?
APRIL: It’s getting really tough these days; the pickings are slim so I’m
very blessed to actually have a show to be on.
APRIL: That’s a really good question. I love winter boots (laughs). I like
raspberries and oranges and I think Fall is going to be a great season for
all those things to come out. I like boots, sweaters and jeans.
LIVE: Your family must be really proud?
APRIL: They are very proud and have been supportive. I just love them.
They’re always there for me and it’s a great thing to have family support.
LIVE: I’m sure all of our male readers want to know, what is your idea of a
perfect date?
APRIL: The perfect date would be a lovely dinner. Italian or sushi, your
pick. Really great conversation, perhaps a walk around the city, then a
movie. I love movie theaters. It’s always cool to see what your date will find
funny, sad or annoying….depending on said movie.
LIVE: What is currently playing on your ipod?
APRIL: My Ipod is currently playing The National, Washed Out and Foster
The People.
APRIL: Surprisingly there is a lot of sitting around required with acting.
So, yes I have hobbies. I knit, I just made a mean rhubarb strawberry jam,
hiking, travel and practicing Spanish. I am also learning more then I ever
wanted to know about house renovation. That’s a hobby, no?
LIVE: Excellent. You have some beautiful clothes and jewelry on today,
huh, are you having a fun time?
APRIL: Yes! It’s kind of like every girl’s dream come true, maybe this will
be my wedding ring.
LIVE: That’s some bling right there, for sure.
APRIL: I have to get engaged first, but it’s possible. All these jewels are a
fun thing for any season. Come on!
LIVE: We are so excited to be working with you April. Thank you for taking
the time sitting down with us and we can’t wait to continue working with you
and having a blast!
LIVE MAGAZINE | LIVEMAGS.NET | OCTOBER 2011
45
5th Annual
Miss
Newport Beach
Pageants
October 15, 2011
Sutra, Newport Beach
August 27: Alexis Bellino Fashion Show
& Pageant Pre-Party
Newport Angel ages 3 to 5
Little Miss Newport Beach ages 6 to 9
Junior Miss Newport Beach ages 10 to 14
Miss Newport Beach Teen ages 15 to 18
Miss Newport Beach ages 19 to 28
Mrs. Newport Beach ages 21+
Ms. Newport Beach ages 21+
All contestants and attendees receive
a gift bag from our sponsors.
Contestant entry fee is $295 and includes classes in:
Makeup
Modeling
Hair
Styling
Etiquette
Competition Psychology
Fitness
Skincare / Beauty and more
Featuring Celebrity Judges and Emcee:
NewportBeachPageants.com
Call for Tickets:
949-777-6772
PROGRESSIVE DENTISTRY
Alexis Bellino, Caren Lancona, Lorenzo Lamas,
Chelsea Autumn, Eric Etebari, Rick Mora of Twilight,
Mara New, Casting Director-Katie MacIntosh,
Talent Agents and more!
LOCAL DESIGN INNOVATORS
|
BEAUTY
n
g
i
s
e
S
D
R
l
O
a
c
T
o
A
L
V
O
N
IN Southern California’s
WRITTEN BY SAMANTHA GONZAGA
T
style scene translates sun,
surf and city life while
finding its fit as a growing
fashion destination
wenty-some years ago the teenage Abu
Gooby would have told you that he just
wanted to dance. Girls, he found, liked
guys who can move.
And he did, taking the energy and
athleticism he devoted to BMX riding, a favorite childhood pastime, to
perform professionally in more than a dozen commercials and concert
tours. Over the next 15 years, he would inevitably and frequently find
himself at the intersection of entertainment and fashion – the two
influential forces driving Southern California’s creative economy, in size
second only to the region’s tourism and hospitality sector. He was game.
The youngest of 10 in a family of artists, Gooby’s creative instincts led
him to several artistic pursuits – creating pieces for fellow dancers,
experimenting with metal furniture design, photography, stints as a
celebrity wardrobe stylist – before establishing Abu Original (www.
abuoriginal.com), a brand of hand-crafted accessories and apparel.
Notable for its deft manipulation of leather, Gooby’s line features closet
staples like belts and bags, as well as ambitious pieces – textured
earrings, sinuous necklaces in natural and acid colors, ornate wristwatch
bands, thick bracelet cuffs, even a lightweight leather scarf that caught
the fancy of Lisa Marie Presley.
Gooby’s pieces have since been used in films and runway shows, featured
in magazines, and worn by celebrities including Halle Berry, Wyclef
Jean, and Billy Idol. He claims influence by the European tradition of
craftsmanship, finds inspiration from nature, and credits the women in his
life – his mother, fashion-minded older sisters, stylish girlfriends, private
and celebrity clients alike – for shaping his creative development. Still, Abu
Original remains a one-man operation based out of Gooby’s Long Beach
home. He’s his own publicist, design team and production line.
“A lot of people tend items that make what big designers do,” Gooby said
in a recent interview. “Mine come from the heart. If you call yourself an
artist, you should be able to move through all mediums.”
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
47
The medium is the message, figuratively and sometimes literally. Southern
California isn’t exactly the center of haute couture, but its fashion industry
communicates what it does best: selling the California lifestyle. Orange
County is, after all, the birthplace of the high Ten culture. For decades,
Hollywood influenced runway fashion, while Los Angeles remains a hub
for garment manufacturing.
Long Beach’s lookbook is a dichotomy between the eclecticism of its local
artisan community – its Arts Council, an educational and coordinating
organization, has been in place since 1976 – and the city’s increasing
visibility as an action and outdoor sports venue. Original clothing, handcrafted jewelry and textiles, as well as skate- and surf-inspired apparel
are regular fare in boutiques along Belmont Shore’s 2nd Street and 4th
Street’s lively Retro Row.
Long Beach even sells as an idea, a brand, as demonstrated by
Long Beach Clothing Company (www.longbeachclothing.com). The
hometown clothier carries locally designed apparel paying tribute to
Long Beach’s urban and sports scene (the company opened another
store in Signal Hill). In May professional skater Tim Gavin opened Port
(www.portlbc.com), specializing in skate-inspired clothing. West Coast
Choppers, Jesse James’ chopper lifestyle brand,
had its headquarters in Long Beach before closing
last year.
$5.6 billion in revenues, according to 2010 Creative Economy Reports.
Its 2011 study will be released next month.
Orange County’s fashion industry may be smaller, but its economic and
cultural contribution is anything but undersized. Shopping centers like
Newport Beach’s retail giant Fashion Island and Mission Viejo's The
Shops at Mission Viejo which features coutoure stores like Nordstrom,
BCBG, True Religion, Tommy Bahama, and Coach.
In 2009, 743 nearly 750 fashion-related businesses were operating
in 2009, provided 26,500 direct and indirect jobs in the region, and
generated $88 million in tax revenue, according to CFA figures.
As a whole, Southern California’s fashion industry faces several economic
realities. As manufacturing and production continue to be outsourced
offshore, Otis College’s study projects slow job growth throughout the
creative economy at least through 2014. Despite this outlook, creative
jobs are expected to hold steady.
There are signs of growth, however, that the Southern California style
scene as a fashion destination attributed to several trends. Indicators
identified by CFA include the addition of new trade
shows, full enrollment in regional design curriculum
and consumer interest in Orange County “surf style.”
The Los Angeles’ style scene mirrors the go-getter
California dream of “making it,” and Orange County
reflects living the dream.
The entrepreneurial drive – exemplified by Gooby,
Nguyen and Kellogg – continues to run strong.
Traditional employment is shrinking as the ranks of
self-employed grow; brand and product managers
shift in-house resources towards while they do
best while outsourcing services like marketing. But
the visionaries are unlikely to leave local stomping
grounds. Otis College’s study shows that employment
for specialized services like fashion design is expected
to increase.
“The fashion aesthetic in Orange County is lifestyle
choice,” said Valerio, a longtime fashion executive in
the skate and surf industry.
IMKING Clothing Company's founder and CEO Andy
King echoed the sentiment.
“Our lifestyle is what goes into the line,” Nguyen said.
“Most of our team are born and raised in Southern
California. So Cal to me is a little bit of everything.
You’ve got the skateboarders, fashionistas, surfers,
sneakerheads, gangsters, etc… all in one place.
IMKING is So Cal.”
The Costa Mesa-based brand offers t-shirt, denim and headwear lines,
frequently incorporating its slogan, “Raw Talent, Creating Destiny,” in
designs (www.imking.com). P. Diddy and 50 Cent have been snapped
wearing them.
“Talented individuals wearing IMKING is huge for our retailers and
consumers,” Nguyen said. “We have a great relationship with a lot of
musicians, athletes, and artists. It’s a lot easier to explain to my mom
how global the brand is when you have Lil Wayne wearing your product.”
Star power alone doesn’t sell merchandise. Fashion is still a competitive
market. Los Angeles’ manufacturing sector is dominated by small- to
mid-sized companies. In 2009, there were nearly 8,000 fashion-related
businesses in Los Angeles and Orange counties. Los Angeles hires
more fashion employees than New York City, making it the nation’s
apparel-textiles center. In 2010, Los Angeles employed 120,822 over the
Big Apple’s 73,822, according to the California Fashion Association. In
the same year, Los Angeles County
“Clearly there is an immediate multiplier effect,” said
CFA president Ilse Metchek. “They are definitely
not going to be successful as ‘consultants’…that’s
tantamount to being out of work in this business.
Additionally, start-ups are primarily utilizing the local
contracting base to create their product and their first shipments.
However, if they are planning to do business with the mass merchants
(like Walmart and Target), they must rely on international sourcing.
However, even with off-shore sourcing, local employees are required
for design, pattern making, specification sheets, communication,
warehousing, etc.”
In the meantime, designers aren’t short on inspiration or interested
buyers. Its expansion reflects the demand clothiers like Kellogg try to
meet. The brand launched its first collection of men’s tops in 2008,
debuted its women’s line a year later and have since grown both lines
to full collections of denim, jackets, woven and knit tops, and dresses.
Kellogg’s lines enjoy domestic distribution in more than 100 retailer, as
well as distribution in Canada, Europe, and soon, Costa Rica. Lira also
recently added a swimwear line to its Spring 2012 collection.
“We are in what is considered by many to be the ‘mecca’ of actions sports
related fashion, which we use to the fullest in our design and thought
process,” Kellogg said. “We use many factors for inspiration including
art, travel, music and all the things that bring them together.”
Overall, the industry has an $8.2 billion economic impact and generated
48
STYLE & BEAUTY | OCTOBER 2011
a TASTE
INFUSION
MI CASA MEXICAN
RESTAURANT & BAR
claire’s
at the museum
Mi Casa is a story of family; of
multi-generations dedicated to
good food and festive times.
Since 1972, Mi Casa has been
serving the best tacos, enchiladas
and margaritas this side of the
border. Come experience OC's
favorite Mexican food restaurant
and see why this is known as a
"local spot."
Claire’s is open for Happy Hour
on Thursday evenings from
3-8 p.m. Enjoy $5 Beer and Wine!
Claire’s offers indoor and outdoor
seating with expansive views of
the Queen Mary, Catalina Island
and the Pacific Ocean.
Our executive chef will tempt your
palate with entrees including thick
steaks, chops and island style fresh
fish. We feature an extensive wine
list and martini bar. We’re open for
lunch, dinner, special events, and
catering is available. This is just the
beginning of an amazing culinary
experience. Infusion.
949.645.7626
www.micasa1.com
562.439.2119
lbma.com
949.364.1100
infusionladera.com
296 E. 17th Street
costa mesa
2300 East Ocean Blvd.
LONG BEACH
25612 CROWN VALLEY PKWY L-1
LADERA RANCH
AMELIA’S SEAFOOD &
ITALIAN RESTAURANT
311 MARINE AVE, BALBOA ISLAND
NEWPORT BEACH
Celebrating 50 years, this landmark
on Marine Avenue has offered
delectable Italian and seafood
dishes. Amelia’s has a reputation
as a romantic dining destination,
but it’s also a fun family restaurant.
Amelia’s welcomes private parties,
birthday celebrations, holiday
events, and wedding rehearsal
dinners.
949-673-6580
ameliasbalboaisland.com
Breakfast
Lunch
Dinner
Kids Menu
Sunday Brunch
Bar
Full Bar
Live Entertainment
CAFÉ SEVILLA
2196 Harbor Blvd
Costa Mesa
140 PINE AVE.
LONG BEACH
On top of serving the best baby
back ribs in the state, Naples
Rib Company offers a complete
selection of aged midwestern
corn-fed USDA choice steaks and
prime rib, swordfish, and chicken
making it the place for people
who enjoy good food in a place
that enjoys their company.
Sangria, tapas, and Spanish
guitar ensure that you enjoy
every minute of your dining
experience.
949.631.2110
ribcompany.com
562.495.1111
cafesevilla.com
Happy hour daily 4:30 — 6:30
p.m. in the tapas bar.
CASA RAnchero
25606 Crown Valley Pkwy
Suite K2
Ladera Ranch
The smell of fresh tortillas
cooked to order stimulate
the senses. Mouth watering
Mexican Cuisine is prepared
using only choice meats and
poultry, fresh fish and produce,
and authentic rice and beans.
949-276-7800
www.casaranchero.com
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
Parking
Delivery
Catering
Credit Cards
*
Under $15
$15 – $30
$30 – $50
Over $50
*Based on appetizer, entrée,
dessert, and non-alcoholic
beverage for one person.
DINING GUIDE
NAples rib company
49
Mexican Shrimp Cocktail
Casa Ranchero
Mellow Mexican Cuisine
WRITTEN BY ERIC WIENER
PHOTOGRAPHED BY MATT FUKUSHIMA
50
50
STYLE & BEAUTY | OCTOBER 2011
The location’s defining characteristic is not its proximity, however, but rather
the open patio encompassing half the restaurant. Thatch umbrellas and
strung globe lights form a resort-like aura. Heaters, cacti, and a whispering
fountain unite with what is jokingly referred to as a swim-up bar. The next
logical step will be charging meals to your room.
Inside, the space has been crafted to resemble an anonymous Mexican
street. Dim backlights and candles offer views of stained glass in a false
Casa Ranchero’s Executive Chef, Pedro Rios, hails from Mexico City’s
Culinary Institute, after which he stopped at Infusion, Javier’s in Irvine,
and Azteca Grill in Washington along the way to taking the reins at Casa
Ranchero. His cooking linchpin comes via a combination of garlic,
citrus, and coriander-based spices. “I try to keep it simple,” he says.
“That’s my focus.”
Chef Rios’s enchiladas stuff corn tortillas with rotisserie roasted, shredded
chicken sautéed in salt, pepper, cilantro, tomatoes, onions, and garlic.
The mole sauce joins a higher rank in complexity and spiciness when
mixed with their designated, homemade salsa. And blessedly, Chef Rios
lets the enchiladas breathe by only adding a touch of melted cheese,
rather than drowning the plate as if we’d never have the chance to
experience dairy again.
RESTAURANT REVIEW
Owned and operated by the husband and wife team of
Claire and Lonnie Shepard, the Mexican eatery resides directly
across the parking lot from their first venture, Infusion. Both spouses grew
excited when the space became available, and as Mrs. Shephard puts
it, “No Mexican restaurants were around the area and we literally had the
perfect space. The location dictated the concept from the very beginning.”
There’s a man at Casa Ranchero whose sole job is to make chips and salsa,
day and night. He’s responsible for the baskets upon baskets ushered into
the front house. His craftsmanship leads to slightly thicker tortilla crisps, still
plenty salty, that beg for a frozen margarita or watermelon-jalapeno martini.
|
his month marks the one-year anniversary of
Casa Ranchero, a dreamy little cantina under
Ladera Ranch’s quiet open skies.
FOOD & WINE
window; a warming fireplace flickers opposite adobe tiles in a faux roof.
Everything is meticulous and clean, carefully chosen and placed. Peek into
the kitchen and you’ll find the exact same phenomenon: spotless steel
countertops and ranges hosting bowls of salsa arranged in painstakingly
perfect lines – all ready to ship out at a moment’s notice.
Chile Colorado Burrito
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
51
Shredded Beef Enchiladas
On the other end of the spectrum, the beef enchiladas offer a much richer
experience. Untrimmed beef roasts get braised for three hours, until lime, bay
leaves, and coriander flow throughout each bite. Since corn tortillas are dry by
their very nature, the more succulent red meat, and slathered, greasy onions
work wonders here.
Beer-A-Rita
Chili Colorado comes in platter or taco form, featuring ancho and jalapeno
peppers in a garlic, cumin, coriander, oregano, and vinegar stew. Beef chunks
wrap up in the thick, burgundy-colored sauce. Fluffy guacamole, crispy tortilla
strips, and fresh limes finish filling out the doughy flour tortillas. Though Casa
Ranchero offers these traditional classics alongside new specials every
weekend, if you ask employees what they eat, most will have the same answer.
Ask Chef Rios what he prefers for dinner and you’ll hear the same response as
well: the carnitas.
Firm on the outside – but melancholy tender with a small push from a fork – the
braised pork’s moist consistency brings to mind a slow-cooked roast. Served
with cilantro, onions, tomatoes, sliced avocado, limes, tortillas, and rice and
beans, the sheer quantity might be intimidating until working one’s way through
the first few pieces; there you’ll keep finding slowly prodded southwestern
herbs, hints of melon, and the essence of other sweet citruses.
Running a rival business one hundred yards from your spouse might cause
tension in even the most sound relationship. But like everything at Casa
Ranchero, Claire and Lonnie Shephard’s competition is good natured, relatively
simple, and fun… which is exactly why it works.
Casa Ranchero
25606 Crown Valley Pkwy K-2
Ladera Ranch, CA 92694
949.276.7800
52
52
Watermelon Japaleno Margarita
STYLE & BEAUTY | OCTOBER 2011
RESTAURANT GUIDE
|
FFOOD & WINE
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
53
Relaxation,
Rejuvenation,
Restoration
WRITTEN BY TRACY LE
The R Spaa winning
combination
of fitness and
beautification.
W
hen it comes to beauty and wellness, the
Renaissance ClubSport not only provides a
fitness center which appeals to patrons who
desire the more catered gym experience, but
also, it is a space for those who need a luxurious
escape, to beautify inside and out. The R Spa is
the perfect example of such a place.
Opened in July 2008 and located deep in the hills of Aliso Viejo, the fitness
club (linked with the boutique-style hotel, Renaissance) stands almost
alone in a distinct medium where you can find the intended audience to
be those who both wear business and also track suits. One side of the
property is dedicated to the hotel itself (174 rooms total) and a handful of
banquet rooms, the other side is their health and fitness area, and right
in the middle (also known as the hub) you can find their bar/restaurant.
The Vibe: enthusiasm, comfort and personal
welcome
Upon arriving for a personal tour for a closer look of the resort, I was
greeted by the club’s own Director of Club Operations & Services/
Program Marketing, Laurie Smith. With an enthusiasm that matched
the noticeable vibrant and aesthetically engaging interior design, I was
instantly pleased with the consistent tone that displayed an atmosphere
that could make anyone feel valuable and not misplaced—comfortable
and not unwelcomed.
Before making our way to their spa, officially known as R Spa, we first
enter their R Spa Boutique store. The shop provides products ranging
from fitness clothing to aromatherapy candles to a complete selection
of facial and body care products used in their spa, including make-up
and hair and nail care. As I make my way through the shop towards the
R Spa, the consistently warm introductions of staff follows me. Suddenly
an aroma, which was most likely lavender, lured me into the hallway of the
54
R Spa and there I passed a total of nine rooms designated for all types
of facials, massages and skin care treatments. With lights lit low and a
set-up that made me feel right at home, the atmosphere succeeded in
displaying a mood that was instantly serene and peaceful.
Customized treatments and experiences lead to
wellness
As a full-service spa that offers all types of massages, facials, waxing, nail
care, body treatments, spray tan, and teeth whitening, the treatments are
surely customized to the client’s needs. Among a plethora of treatments
offered, the facials and massages were declared to be the most popular
among their clientele. Spa Director, Susan Volkamer adds that what keeps
people coming back to the spa is the quality of treatments in general.
And since achieving wellness through the client’s spa experience is a
goal of Susan’s, you can bet the R Spa truly customizes treatments and
experiences depending on the client’s needs.
Curious, I wondered what might be distinct and unique to their property.
Both Susan and Laurie raved about what is called their Vichy shower.
This unique six-headed shower provides a distinct additional plus to their
body treatments and is described as a warm “rain shower” reminiscent
STYLE & BEAUTY | OCTOBER 2011
Wildfox
Vince
Cosabella
Chan Luu
291 Venice
Otazu
R SPA
of the tropics that fully exfoliates the body. Safe to say, a potential visit
would be Vichy-influenced. In addition to all these treats, the R Spa also
holds monthly specials with themes that cleverly coincide with the month.
For September it was “Beat” Back To School Blues and this month will be
Fall into Relaxation.
Spa specials
|
Restorative Hot Stone Massage – 75 minutes only $110 (save $35)
Experience a new level of relaxation as smooth, heated basalt stones
gently glide across the body in a soothing rhythmic massage. The
healing stones promote release of muscle tension, tissue repair, and a
feeling of total well-being.
BEAUTY
ON BALBOA
324 Marine Ave
Balboa Island, California
Body Bronzing Treatment – 50 minutes for $85 (save $25)
Summer may be over but that doesn’t mean your tan has to be! Achieve
a natural-looking, golden glow without dangerous sun exposure. A full
body salt glow precedes the application of a natural spray tan to ensure
even, lasting coverage. This is most relaxing bronzing treatment ever!
Check us out on facebook!
info@shopcandacepaige.com
Pink Peds for The Cure
All net proceeds from purchases of any pink nail polish are donated to
Breast Cancer Research.
R Spa truly strives to “awaken your senses
and help you rediscover the three R’s – Relax,
Rejuvenate and Restore.
There are countless benefits to what this resort offers. Whether you might
want to make a whole day of it or just take a few moments of a day to
experience the R Spa, this is a place that allows for such retreats from the
busy life style that so easily surrounds us. Conveniently, with or without a
club membership, the use of the spa itself is open to both club members
and the public. As Director of Club Operations, Laurie puts it, “we want
to be the destination of all sports or fitness enthusiasts.” And at R Spa
at Renaissance ClubSport, your destination offers access to world-class
facilities with result-oriented treatments and knowledgeable staff to
service you and guide you through a spa experience that will surely leave
you revitalized.
Want to know more?
Visit their website: www.renaissanceclubsport.com.
Analili
Haute Hippie
Wildfox
Vince
Cosabella
Chan Luu
291 Venice
Otazu
Saint Vintage
Lauren Moshi
Analili
Bring Me to LIfe!
324 Marine Ave. Balboa Island, CA
949-673-5707
Check us out on facebook!
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
55
Working Wardrobes
provides professional
clothing and careerreadiness training to
people in need throughout
Long Beach and Southern
California.
WRITTEN BY Dawn Mori
PHOTOS COURTESY OF WORKING WARDROBES
COMMUNITY HERO
Working Wardrobes
S
ometimes a journey begins with a single step in a new
business suit.
volunteer, had a successful corporate career, using her background in
marketing and advertising to start her own ad agency.
Every year, Working Wardrobes helps 5,000 women and
men in Orange County, Long Beach, Los Angeles, and
the Inland Empire take another step forward from difficult
life situations which include domestic violence, alcohol
and substance abuse, and transitional homelessness. The Costa Mesabased non-profit partners with more than 65 local social service agencies,
providing career-readiness workshops and professional clothing,
personally selected for each client by a volunteer personal shopper.
It was a colleague who would give her the newspaper clipping which would
change her life. It was a story of a woman who offered unsold clothing
from her North Carolina retail store to women from a local safe shelter
for job interviews or court appearances. Deeply touched, Rosen and her
friends focused their volunteer efforts to help Orange County women enter
or return to the workforce with an event that would become the first Day of
Self-Esteem.
“It’s about treating men and women with dignity and increasing their
self-esteem—our vehicle just happens to be the clothing and the career
development,” said Jerri Rosen, Working Wardrobes Founder and CEO.
56
“We really knew nothing about what we were doing,” she remembered.
“We didn’t know what rolling racks were, we didn’t even know what different
sizes we needed.”
Since 1991, the organization has transformed more than 50,000 lives
through its programs that include its two annual Day of Self-Esteem events,
which provide motivation, wardrobe, and personal grooming for men and
women, and a Cinderellas for Life prom dress and makeover event.
Quickly overcoming their learning curve, the event was a success,
growing into an annual event then an annual weekend of events. Agency
partnerships also expanded to include those from homeless shelters and
drug and alcohol recovery programs. The program was further expanded
to include veterans and teens.
Rosen founded Working Wardrobes with a group of friends as way to
help victims of domestic violence. At the time Rosen, already a dedicated
The Men’s Wearhouse became a corporate partner in 1997, allowing
Working Wardrobes to launch its first Men’s Day of Self-Esteem, an annual
STYLE & BEAUTY | OCTOBER 2011
event to be held this October at Los Amigos
High School in Fountain Valley.
These services include the use of the volunteerstaffed computer lab and job center, which
is open to clients as a drop-in service. The
center provides assistance in searching and
applying for jobs online, building a resume, and
improving interview skills.
On the far side of the building, the Working
Wardrobes Donation Center processes 12,000
to 15,000 items of clothing each month from
community donors, clothing drives, and
donations from manufacturers and retailers.
Corporate donors include long-time partners
Kiyonna plus-size clothing for women and the
Men’s Wearhouse, which now provides 40%50% of the men’s clothing for the organization.
|
Some of the Working Wardrobes staff with Congresswoman Loretta Sanchez (center)
Volunteers even lead Working Wardrobes’
two-week customer service training, which is
certified by the National Retail Federation.
“This really is an organization run by volunteers
and fueled by volunteers,” said Rosen.
She also stressed that while 60% of Working
Wardrobe’s revenue comes from its business
model of earned income from agency fees
and store sales, financial donations from the
community play a critical role in providing the
remaining revenue. It is needed funding that will
allow Working Wardrobes to continue its good
work of helping those in need get back on their
feet, making a difference in thousands of lives,
one step at a time.
FACES & PLACES
Here, agencies make group appointments,
matching each client with a volunteer personal
shopper who helps them select one or two work
outfits, blouses or shirts, and all accessories.
Clothes are free to each client with agencies
paying fees to use Working Wardrobes services.
COMMUNITY HERO
A designated non-profit organization since 2000,
Working Wardrobes now fills a busy warehouse
in a Costa Mesa industrial park. At the heart
of the building is the organization’s walk-in
job center and men’s and women’s clothing
boutiques, each with a distinct department store
look and feel.
“The individuals that are sent to us obviously
are coming from very difficult life challenges
and crises, so when someone tells them,
‘Hey, you need to find a job,’ it’s terrifying and
overwhelming for a lot of them,” said Milius. “So
to have an organization just break it down into
simple, easy manageable steps, then walk them
through each one is just amazing. I can’t tell you
how many times we have seen this look of relief
across our clients’ faces when they understand
what we can offer them. It’s fantastic.”
Even though Working Wardrobes asks that all
clothing arrive at the Donation Center clean and
on hangers, each piece undergoes extensive
quality control to look for rips, stains and overall
wear-and-tear. Approved clothing is sized,
tagged, then sorted in four ways—as business
attire suitable for clients, high-end and designer
pieces which are sold at the organization’s The
Hanger Resale Boutiques in Tustin and Laguna
Niguel, casual items which are sold at their thrift
store in Anaheim, or excess clothing which is
donated to other organizations.
Josh Milius, Working Wardrobe’s Administrative/
IT Assistant and unofficial Goodwill Ambassador,
notes that the Donation Center is able to manage
the sheer volume of clothing due to the efforts of
dedicated volunteer teams. They are part of the
organization’s 2,000 volunteers who contribute
time and talent as personal shoppers, salon
stylists, job center staff, administrative help, and
more.
Volunteers also serve as Success Coaches
who teach the off-site workshops that precede
each Day of Self-Esteem event. Because the
need for transportation and child care may
keep clients from attending career readiness
workshops, Working Wardrobes volunteers
travel to partner agencies teaching two nights
each week to clients in residential programs.
Only those clients who complete the five-week
workshop are invited to participate in the Day of
Self-Esteem events.
LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
57
BUSINESS PROFILE
Blue Eyed Girl
WRITTEN BY CHERYL SCOTT
PHOTOGRAPHED BY LILY STEIN
Blue Eyed Girl is on a roll,
with four stores opened in
just five years.
sense to work. “I’ve always loved fashion,” she said. “It started back in high
school, and I always dreamed of working in the fashion industry. I started
out with lingerie parties at first.”
From there she progressed to a small space in a friend’s tanning salon.
“We were talking one day about the store I wanted to open and the Van
Morrison song ‘Brown Eyed Girl’ came on. We thought it was a perfect
name, but because I have blue eyes, we changed it.”
She opened her first store in San Juan Capistrano soon after she left her
job as a pharmacy manager. Contrary to the warnings of friends, the store
was an immediate success. She opened her store in San Clemente’s
Talegaville in 2008, shortly after she got married.
Next came Laguna Beach, and she and husband Tom, started to divide the
workload. “Two heads are better than one. He has real financial expertise
and knows business,” she said. “I do the buying and the merchandising
and run the stores. It works out really well.”
She recently opened a fourth store, up the coast in Santa Barbara. “This is
my first store that’s out of the area,” she said. “I have a full-time manager
there and I go up every couple of weeks.
D
awn McKnight started small, but today she owns and operates
four upscale shops where women can find unique accessories
and cutting-edge fashion.
“We carry high-end designer pieces like silk and lace tops and
fashion jewelry, fine shoes and bags, travel wear, transitional
clothing,” she says. “Our customers are fashion conscious women who can
afford to buy the kind of clothes you would see at Nordstrom’s or Saks.”
She buys clothing and accessories from New York and Los Angeles, looking
for things you won’t see on everyone. “I try to get things that are unusual
enough and distinctive enough that a customer won’t go to a party and find
someone else in the same thing.”
After 15 years in the health care industry she decided to change careers in
2005, and a designer boutique seemed the perfect place to put her fashion
58
58
Each store is unique, and characterized by the neighborhood it’s in. “The
Laguna store has more foot traffic and is much busier during the summer
months because of all the tourists. The Talega store is doing best right now.
But they’re all doing well.”
McKnight’s business plan is simple and straightforward. She has opened
a new store as soon as the most recent one has begun to turn a profit.
Branching out to Santa Barbara was a gutsy move, but she wants to
develop a template that she can use to build more remote locations.
“I don’t know yet if I will go out of state,” she said. “That depends on
whether I can develop a template that will allow us to feature the same
quality in goods and services that we do in our four stores now.”
During a decade that has seen the close of many a small business, Blue
Eyed Girl has managed to stay on a growth path. “The economy hit us
big time in 2009,” she said. “I work with my vendors to find less expensive
Laurie Semon (left) and Erin O'Hagan
merchandise that still meets our upscale standards.”
STYLE & BEAUTY | OCTOBER 2011
A busy mom of two teenagers and three step children, McKnight admits
her life can sometimes get hectic. “But I love it,” she says. “I want my stores
to be a reflection of who I am. I am a neat and organized person, and I’m
very particular about how my shops look. One of the things I like best is
merchandising. It’s a way to exercise my own creativity.”
In the end, McKnight says that there is no substitute for customer service.
“Things are too competitive today for a slip on the service end. Everyone
who shops in my stores receives personalized attention. There’s a hospitality
aspect to the operation. I want my customers to feel comfortable in the store. I
want their shopping experience to be as friendly as a visit. And I want them to
be happy with their purchases. That’s the most important thing.”
Looking for SOMETHING
NEW?
As to the future of her operation, she doesn’t plan to stop opening new
locations. “I don’t know when or where I’ll open another store,” she says.
“When the time is right and I find the right place I’ll take the next step.”
BUSINESS & MONEY
“I enjoy working with my customers,” she says. “Once I get to know them, I look
for things that I know they will like. I also fulfill requests from my customers. I try
to customize our product to meet the taste of the women who shop with us.”
|
BUSINESS PROFILE
She also started a website, which immediately boosted sales. “I use everything
I’ve ever learned about marketing. We do coupons and we advertise. But the
most important thing is that we keep the quality in our merchandise.”
If the past is any indication, the next steps aren’t too far into the future.
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LIVE ORANGE COUNTY | LIVEMAGS.NET | OCTOBER 2011
59
LOCAL EVENTS
LOCAL EVENTS
TASTE of BREWS
ART & ENTERTAINMENT
|
WRITTEN BY ALI LERMAN
PHOTO COURTESY OF TASTE OF BREWS
f you are a fan of
trying new things and
coincidently happen
to like beer, get your
tickets now to Taste
of Brews because
this event was made for you! On
October 15th, make your way down to
Dana Point where the Taste of Brews
Beer Tasting Festival is featuring beers
from around the world- a must for beer
fans to check out!
I
The Taste of Brews debut, held at
Lighthouse Park on August 20th in
Long Beach, was a very successful
introduction to this unique event. Now
it moves down closer to OC fans!
With a theme of, “Autumn Flavor with
Oktoberfest and Oom-Pah Bands,”
this time Taste of Brews will be in Dana
Point at Lantern Bay Park overlooking
the beautiful Dana Point Harbor.
Attendies can have fun and hang out
with friends while indulging in products
like Bison Organic Beer, Ballast Point
Brewing Company, Hugo Dounonme,
Sudwerk Brewery, and The Original
Fireman’s Brew— just to name a
few of the many. Beer fans can be
in absolute heaven with the sampling list as it doesn’t stop there! Inland
Empire Brewing Company, Peroni, Shock Top, Lhasa Beer, and Sea Dog
Brewing Company will also be on hand to serve up refreshing samples
along with the many other vendors.
The many liquids available at Taste of Brews also will be accompanied by
an array of food offerings with delicious samples coming from local cafes,
restaurants, and gastropubs— a challenge for those big appetites ! Food
trucks also will be on hand to serve up meals!
There are four ticket packages to choose from ranging from $38.25 to
$60, which is for “VIP Admission- Early Bird Pricing.” Purchasing six tickets
or more and you will automatically get 15% off (making your tickets only
$38.25) so grab your friends because this is a can’t miss event (with an
awesome discount) for all lovers of beer!
According to The Taste of Brews fact sheet, “The official event charitable
partner is Dana Point’s famed Ocean Institute. The mission of the Ocean
Institute is to inspire all generations, through education, to become
responsible stewards of our oceans” so, coming out for this fun event will
actually make a difference and give you something else to feel good about!
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If you are not a drinker and still want to enjoy the amazing food tasters,
your ticket is only $15 as a designated driver. You will also receive free
parking! If you do plan on partaking in the spirits of the festival and in
order to keep you responsible, there will be free parking at Dana Hills
High School available with a shuttle that will run every fifteen minutes to
Lantern Bay Park.
Taste of Brews, “pays homage to the passion and excitement that today’s
full-flavored craft beers are generating among consumers while providing
an exciting platform to introduce new styles” so get your tickets now to this
upscale tasting event that offers a great variety of beers paired with a
great location.
The hours for Taste of Brew on October 15th are, VIP- 12PM to 4PM,
General Admission is from 1PM to 4PM and Cool Down is from 4PM
to 5PM. (During “Cool Down” the beer service will be replaced with
water service.)
For more information on Ocean Institute, it is available at www.oceaninstitute.org and for more infomtion on the Taste of Brews event please
go to their website at www.tasteofbrews.com.
STYLE & BEAUTY | OCTOBER 2011
LOCAL EVENTS
|
ART & ENTERTAINMENT
Hot Dog, Cool Customer
WRITTEN BY DANIEL ALBERT
W
hat is the first thing that comes to mind when you think
of an eating contest?
Do you picture red and white tablecloths in an outdoor
setting where gargantuan men shovel food into their
mouths for fun? Well, maybe in the past, but this “ain’t”
your daddy’s eating contest.
TODAY’S EATING COMPETITORS ARE ATHLETES
You may have seen eating contests before, but never one like this. This
is no family picnic, this is hardcore hot dog eating at its best and above
all else these competitors are athletes. They have training regimens,
strategies and most of all a healthy dose of competition.
SEPTEMBER 2011 CHALLENGE-COMPETITION
On Labor Day 2011 ten top competitive eaters made their way to The Derby
Deli & Dueling Piano Bar in Mission Viejo to compete in the most ultimate
gastro-intestinal challenge the West Coast has ever seen.
Among the favorite participants was quite possibly the most recognizable
competitive eater in the world, Takeru Kobayashi, who stunned the world
on July 4, 2001, when he ate 50 hot dogs in 12 minutes during his rookie
appearance at the Nathan’s Coney Island hot dog-eating contest, doubling
the previous record of 25. Many in the competitive eating game, including
several opponents in the field at the WCHDEC, feel that Kobayashi is the
one that put competitive eating on the map.
When it was all over and the dust and hot dog crumbs settled, Kobayashi
had swallowed 49 hot dogs in 10 minutes, netting him $5000 and the
crown of the 3rd Annual West Coast Hot Dog-Eating Championship.
Although not Kobayashi’s personal best, his total smashed the WCHDEC
2010 record of 29.5 hot dogs in 12 minutes by two-time first-place winner,
Thomas “Goose” Gilbert.
This year, with only a 10-minute clock, Gilbert came in second for $2500
with 29 hot dogs. Peter “Furious Pete” Czerwinski followed at third for
$1000 with 25; Rich LeFevre at fourth for $750 with 23.75; Johnnie Excel at
fifth for $500 with 22.75; and Naader Reda at sixth for $250 with 17.
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PHOTOS BY SARAH M. BARDOWELL
Not only did Kobayashi win handily over the field at the Derby, but he
also promised to return again next year for an even more impressive
performance. Kobayashi confirmed that he will compete in the 2012
WCHDEC and next year will be all about redemption.
“I will be back to prove myself next year,” Kobayashi stated. “My entire
focus will be on training for The Derby’s West Coast Championship and
beating my own world record.”
Kobayashi is currently the world record holder for most hot dogs eaten in
10 minutes with a record of 69, a feat that is almost unfathomable when his
numbers are compared to his current opponents.
Due to overwhelming interest from some of the world’s top-ranked eaters,
including several contracted with The Derby’s East-Coast rival, the 2012
WCHDEC prize purse will double to $20,000. “Our goal is to bring in the
highest level of competition as Kobi defends his title,” stated Dan Lauriano,
owner of The Derby and founder of the WCHDEC.
One of the main differences between the Derby’s contest and Nathan’s on
the East-Coast is that Nathan’s is no longer an “open contest” so to speak.
It’s hard to imagine that the level of competition is at its highest when only
those contracted with an establishment are allowed to partake in the contest.
Had those been the rules in 2001 when Kobayashi stunned the audience at
Nathan’s, Kobayashi wouldn’t have even been allowed to partake, which is
why The Derby is committed to keeping the contest open to anyone who
thinks they can take on the champion and qualify for the competition.
In fact, if you think you’ve got what it takes, the first of several open preliminary
contests, leading up to the 2012 Championship next Labor Day, will be held
on January 28, 2012 at The Derby Deli & Dueling Piano Bar. Information will
be available at www.derbymv.com or by calling 949-582-5397.
When it comes to competitive eating Takeru Kobayashi is Michael Jordan,
Wayne Gretzky and Babe Ruth all rolled into one. After his dominating
2011 win, it’s hard to imagine just what he’s capable of and what he’ll
bring into 2012. All we know is that this hot dog eating champion is one
cool customer.
STYLE & BEAUTY | OCTOBER 2011
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The Hunt for
TRAVEL & LEISURE
|
AT THE BIKE
BIG OKTOBER
WRITTEN BY DANIEL ALBERT
O
The Bike gears up for the
3rd installment of their mega
millions series during
Big Poker Oktober
ctober is a month of many personalities.
Some view it as the month where children
dress up like their favorite monsters or fairies
and go door to door soliciting tasty treats. Others view
it as the coming of harvest, known in Germany as
Oktoberfest, a seasonal celebration of bratwurst and
beer. Some people even view it simply as the end of
summer, when the weather starts to change and the
leaves begin their autumn descent.
However poker players in Southern California know
October means one thing; Big Poker Oktober at the
Bicycle Casino in Los Angeles. Big Poker Oktober is
back and bigger than ever as the Bike get’s ready
to drop a huge set of events that started back on
September 20th leading up to the third installment of
the Mega Millions Series, now through October 12th.
The Bicycle Casino’s second installment of the
Mega Millions series finished up at the beginning
of September with the conclusion of their Legends
of Poker series. Throughout the month of August,
thousands of poker players passed through the
Bicycle Casino’s doors in what can best be described
as the “winningest” month of the year.
The 2011 Legends of Poker WPT Championship prize pool overshadowed
last year’s event by over a quarter million dollars. A total of 757 entrants
competed for the $2,570,015 prize pool, and each day leading up to the
final table of the main event was webcast live on the Bicycle Casino’s
world famous LiveattheBike.com.
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WPT Championship Cup for aspiring champions to admire for many
years to come.
After five days of continuous play, the final table was set in the early
morning hours of Tuesday, August 30, 2011, following the elimination of
Ray Henson in 7th place. Owais Ahmed, Adam Aronson, Ken “Teach”
Aldridge, Jeffrey Vertes, Josh Pollock, and Will “The Thrill” Failla returned
later that day to determine the ultimate winner.
After action like that, it’s hard to follow up, but the Bike has done so with
a tournament spanning 23 days and 42 events. As per the usual state of
events Big Poker Oktober will feature a variety of poker styles to choose
from including the classic No Limit Hold ‘Em as well as H.O.R.S.E,
Omaha, Quantum Reload and Bounty events. Not only that but buy-ins
start as low as $50 plus a one time fee of $15 for some events, making
this series one that everyone can partcipate in. For the full schedule and
buy-in information visit http://thebike.com.
Will “The Thrill” Failla was all smiles as he shook hands and posed for the
photographers. In addition to the title of World Poker Tour Champion, Failla
took home the newly designed WPT Championship trophy, the Tiffany’s
custom card protector, the Legends of Poker Wild Bill Hickok trophy and
$758,085.00 in cash. Failla’s triumph will also be commemorated on the
Whether you are excited to dress up and get some candy, looking
forward to tasting some fine beer, or you’re just sick of the summer heat,
October is going to be an exciting month. But while October might mean
many different things to many different people, it only means one thing
to poker players—the hunt for Big Poker Oktober.
STYLE & BEAUTY | OCTOBER 2011
M arket
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Laguna Hills, CA 92653
949-461-5939
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7242 Heil Avenue
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714-596-5506
brewbakers1.com
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(Offer ends October 31, 2011)
LIVE ORANGE COUNTY
Magazine
12 Issues - $24
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Lakewood, CA 90712
562.804.2513
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FACES & PLACES
| LAST VIEW
Vida Rodriguez
Photographed By Hartono Tai
66
STYLE & BEAUTY | OCTOBER 2011
66