innovation persuasive business case develop bespoke messages

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The Persuasive Presentations Workshop focuses on enabling presenters to present with confidence.
Using the Persuasive Presentations Process enables presenters to consistently develop and deliver
bespoke professional business presentations that will overcome their audience’s preoccupation
barrier and that will evolve, clarify and influence their audience’s thinking and simplify their decisionmaking.
SURVEY OF NEEDS
INNOVATION
How to:
Create & add value
Cut the audience’s costs (not your margins)
Differentiate your service, message and delivery
Solve problems
PERSUASIVE BUSINESS CASE
How to:
Create a desire for change
Develop a persuasive business case
Pre-empt and overcome objections
Gain the audience’s buy in to your solution
Engender the audience’s confidence in you
Make the call to action
DEVELOP BESPOKE MESSAGES
How to:
Identify the audience’s key need
Tailor each presentation to each audience’s key need
Convey your experience and depth of understanding
Develop a rapport with your audience
Gain a positive response
Prevent rework
USE SIMPLE FLOW STRUCTURES
How to:
Overcome the audience’s preoccupation barrier
Convey complex concepts & solutions simply
Get the audience from A to B
Clarify and evolve the audiences’ thinking
Simplify the audience’s decision-making
PROFESSIONAL DELIVERY
How to:
Use interaction and visuals to add impact and reinforce key points
Use eye contact, voice and body language to reinforce your message
Transmit your confidence and enthusiasm
Help the audience to retain and recall more of the information
Handle objections and questions with aplomb
Rehearse rapidly and keep to time
For more information please contact
Paul Ringer on 01628 776960
© The Memory Maps Company Ltd, 2008
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