The Persuasive Presentations Workshop focuses on enabling presenters to present with confidence. Using the Persuasive Presentations Process enables presenters to consistently develop and deliver bespoke professional business presentations that will overcome their audience’s preoccupation barrier and that will evolve, clarify and influence their audience’s thinking and simplify their decisionmaking. SURVEY OF NEEDS INNOVATION How to: Create & add value Cut the audience’s costs (not your margins) Differentiate your service, message and delivery Solve problems PERSUASIVE BUSINESS CASE How to: Create a desire for change Develop a persuasive business case Pre-empt and overcome objections Gain the audience’s buy in to your solution Engender the audience’s confidence in you Make the call to action DEVELOP BESPOKE MESSAGES How to: Identify the audience’s key need Tailor each presentation to each audience’s key need Convey your experience and depth of understanding Develop a rapport with your audience Gain a positive response Prevent rework USE SIMPLE FLOW STRUCTURES How to: Overcome the audience’s preoccupation barrier Convey complex concepts & solutions simply Get the audience from A to B Clarify and evolve the audiences’ thinking Simplify the audience’s decision-making PROFESSIONAL DELIVERY How to: Use interaction and visuals to add impact and reinforce key points Use eye contact, voice and body language to reinforce your message Transmit your confidence and enthusiasm Help the audience to retain and recall more of the information Handle objections and questions with aplomb Rehearse rapidly and keep to time For more information please contact Paul Ringer on 01628 776960 © The Memory Maps Company Ltd, 2008