Cyber Life Observations
Study on the Japanese Consumers’ Use of Information & Telecommunications Equipment and Services
[ Overview of the Results of the 12th Survey ]
Nov 20, 2002
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
< Contents >
1. Focal points and characteristics of this survey
2
2. Outline of the questionnaire
2
3. Summary of survey results
1) Cellular phones
2) Internet usage, via cellular phone single
3) Camera-installed cellular phones
4) Personal computers
5) Internet usage via personal computers
6) IP telephone services
7) Ubiquitous ratio
8) Wireless LAN
9) Online services, etc.
3
3
3
3
4
4
4
5
5
5
Tables 1-17
6-22
If you have any questions concerning this survey, please contact the following :
Nomura Research Institute, Ltd. Information & Communication Industry Consulting Department
2-2-1, Otemachi, Chiyoda-ku, Tokyo 100-0004, JAPAN
E-mail : k-sonoh@nri.co.jp
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
1
1. Focal points and characteristics of this survey
(1) Comparison with the results of the past 11 surveys (every six months, beginning March 1997)
(2) The subject of the survey has been expanded to those in their sixties.
(3) New questions added at this time:
x Possession x usage frequency of camera-installed cellular phones
x Desire to use wireless LAN x desired places to use
x Awareness of e-learning, advantages x disadvantages
x Desire to use ubiquitous network services, etc.
2. Outline of the questionnaire
(Unit:person)
1st survey
2nd survey
3rd survey
4th survey
5th survey
6th survey
7th survey
8th survey
9th survey
10th survey
11th survey
12th survey
Individual
males/females,
nationwide,
age15~69
Individual males/females, nationwide, age15~59
Object
A two-stage stratified random sampling method
Visitation and retention style
Sampling
Survey Style
Selected sample number
4300
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2400
Number of responses
3067
1409
1406
1431
1430
1410
1410
1402
1410
1414
1414
1703
Response rate (%)
71.3
70.5
70.3
71.6
71.5
70.5
70.5
70.1
70.5
70.7
70.7
71.0
The first ten days of
March 1997
The first ten days of
September 1997
The first ten days of
March 1998
The first ten days of
September 1998
The first ten days of
March 1999
The first ten days of
October 1999
The first ten days of
March 2000
The first ten days of
September 2000
The first ten days of
March 2001
The first ten days of
September 2001
The first ten days of
March 2002
The first ten days of
September 2002
1st survey
2nd survey
3rd survey
4th survey
5th survey
6th survey
7th survey
8th survey
9th survey
10th survey
11th survey
12th survey
Couducted date
(Unit:person)
Males
Females
teens
153
65
68
73
63
72
65
82
72
78
72
78
twenties
284
140
142
140
138
137
115
144
137
147
135
166
thirties
304
146
165
164
166
169
168
158
169
159
171
147
forties
fifties
402
327
175
183
168
183
181
185
186
178
183
146
158
163
169
145
180
145
182
146
183
145
165
170
sixties
teens
twenties
thirties
149
363
374
53
141
156
77
124
148
49
132
150
55
144
176
70
152
157
59
137
193
73
149
158
70
146
169
73
150
158
70
149
160
128
68
163
158
forties
374
175
174
180
157
175
164
173
171
172
180
167
fifties
326
172
157
177
167
149
188
151
151
149
149
165
sixties
-
-
-
-
-
-
-
-
-
-
-
128
Note: In the event that the number of samples is not described in the Tables, reference the above tables.
Samples for which the genders and ages are not known are included in the March 1997 survey (11 samples) and in the September 1997 survey (3 samples)
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
2
3. Summary of the survey results
1) Cellular phones
−
Among those between the ages of 15 and 59, the ratio of those who use cellular phones (including PHS) personally
exceeded 80% at 82.0%. Looking at the changes that have occurred over the last four years, in general the growth
among women has been particularly significant. Even among women in their 50s, whose usage rate during past
surveys had been the lowest, approximately one in two use them. In terms of the personal usage rate for cellular
phones by those in their 60s, on whom the survey has been conducted for the first time, 52.3% of men use them and
35.9% of women do so. The personal usage rate for all, including those in their 60s, was 76.2% (Reference Table 1).
2) Internet usage, via cellular phone single
−
−
The internet usage rate via cellular phone single (i-mode, J-SKY, EZweb, etc.) among those ages 15~59 increased by
11.1 points during the past year, reaching 44.1% (38.7% if those in their 60s are included). Looking at it by gender,
among both male and female cellular phone users less than 30 years old, the usage rate exceeded 50%. The internet
usage rate for the first time exceeded half of the cellular phone usage rate (82.0%). (Reference Table 2).
Among cellular phone users ages 15~59, those who use for-fee web content via cellular phones increased to 30%
(29.1%). The monthly content usage payment for for-fee content users is an average of Yen 430. That amount has
somewhat declined, compared to Yen 455 a year ago. The annual market size for for-fee content is estimated to be
approximately Yen 96 billion, an increase of 40% over that for the previous year (Reference Table 3).
3) Camera-installed cellular phones
−
Those having camera-installed cellular phones number 11.9% of cellular phone users (including those in their 60s).
Of these, 10.0%, an overwhelming majority, actually use the camera. However, the possession rate for camerainstalled cellular phones and the usage frequency vary greatly depending upon the age group. Among the younger
people, those in their teens and 20s, the possession rate/usage frequency for camera-installed cellular phones is high.
Among camera-installed cellular phone users in the ages 30s ~ 60s, those who use them [once or twice per month] or
less constitute 56.4% (Reference Table 4).
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
3
4) Personal computers
−
The ratio of those who have a personal computer at home and use it themselves (individual usage rate) grew by 11.2
points during the past year, reaching 53.3% (49.0% if those in their 60s are included). The growth among women, in
particular, is significant, having increased by 13.8 points during the past year to reach 46.0% (Reference Table 5).
5) Internet usage via personal computer
−
−
−
−
The ratio of those using the internet via a personal computer, including those who use it at home and/or in the
workplace or at school, increased by 7.6 points during the past year, exceeding half at 52.5%. The usage rate for men
at the workplace or in school is higher than that for women, who use it primarily at home (Reference Table 6).
The ratio of those who use the internet via a personal computer at home grew by 7.8 points during the past year,
reaching 42.5% (39.2% if those in their 60s are included). Together with an increase in broadband users, the monthly
internet usage time increased significantly during the past year, from 12.3 hours to 17.2 hours. The time spent by
broadband users per month is 24.7 hours, indicating comparatively lengthy usage (Reference Table 7).
Due to broadband usage, the internet usage time, the time for image-viewing via the internet, electronic mail
transmission and reception frequency, etc. have all increased. One the other hand, the time spent sleeping and viewing
TV has decreased (Reference Table 8).
37.1% of those aged 15~59 who use the internet via a personal computer at home also used broadband. As for line
types, the usage of ADSL in particular reached 22.1%, exceeding the usage for CATV. On the other hand, the usage
rate for ISDN is on the decline. The users of optical fiber are still few at 2.1%; but nevertheless they are making an
appearance (Reference Table 9).
6) IP telephone services
−
50% of broadband users are either already using IP telephones or hope to do so in the future. As for those who wish to
use broadband, more than 40% are serious about using IP telephones in the future. Those who do not wish to use IP
telephone services number approximately 60% of those who use the internet/ wish to use it, including via narrowband.
The reasons for not using it are factors other than IP itself, such as [do not use the telephone that much], [ADSL is not
needed], etc. (Reference Table 10).
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
4
7) Ubiquitous ratio
−
−
Among those aged 15~59, the individual usage rate for the internet via personal computer and via cellular phone
single increased by 10.6 points during the past year, reaching 67.2% (60.9% if those their 60s are included). Among
women in their teens and among men less than 30 years old, that ratio exceeds 80% (Reference Table 11).
The ratio of internet users via both cellular phone single and broadband lines at home (the ubiquitous ratio) increased
approximately three-fold during the past year, reaching 7.8% (Reference Table 12).
8) Wireless LAN
−
The ratio of those who wish to use wireless LAN is approximately 40%, including those [who wish to use it if it is
free (33.9%)]. The primary locations at which they wish to use it are restaurants, public halls, libraries, etc. and from
bullet trains and stations (Reference Table 13).
9) Online services, etc.
−
−
−
−
The usage rate of on-line shopping (EC) reached almost 20% (19.2%) among those aged 15~59. The annual usage
amount is an average of Yen 58 thousand, compared to that of Yen 46 thousand for the previous year, representing an
increase of 1.3 times. The annual total market size for EC is expected to be approximately Yen 870 billion (about Yen
930 billion if those in their 60s are included), compared to approximately Yen 470 billion a year ago, increasing by
1.9 times (Reference Table 14).
Those who use internet banking increased from 1.3% to 4.2% over the last two years. Internet users via broadband or
cellular phone are inclined to use or wish to use internet banking (Reference Table 15).
e-learning awareness among those aged 15~69 is 26.5%. More than half of them (14.1%) desire to use such. Many
cite the advantages of e-learning to be [can study at one’s own pace] and [convenient because the location and hours
of study are flexible]. However, more than half of them cite the disadvantage to be [study not being enforced, it can
be neglected] (Reference Table 16).
When asked about the desire to use various services in [the ubiquitous network era], many cite the reasons for usage
to be safety or peace of mind (Reference Table 17).
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
5
(Table 1) Among those between the ages of 15 and 59, the ratio of those who use cellular phones
personally was 82.0% (including those in their 60s it was 76.2%). Looking at the changes
that have occurred over the last four years, in general the growth among women has been
particularly significant. Even among women in their 50s, whose usage rate during past
surveys had been the lowest, approximately one in two use them.
•
In terms of the personal usage rate for cellular phones by those in their 60s, on whom the survey has been conducted for
the first time, 52.3% of men use them and 35.9% of women do so.
[Trends in Individual Usage Rates for Cellular Phones, by Gender/Age]
Sep.1998（N=1431）
(%)
100
95.2
85.4
82.0
80
80.8
80.5 79.3
93.9
Sep.2000（N=1402）
90.3
93.9
91.2
85.4
86.1
83.2
75.1
69.8
78.1
74.7
71.3
64.8
62.8
65.9
63.9
57.8
60
52.3
50.8
44.4
Sep.2002（N=144７）
41.1
49.7
43.8
38.8
40
34.4
35.9
30.7
25.0
20
11.9
0
Overall *
teens
twenties thirties forties
Males
* The values for 2002 exclude those in their 60s
fifties
sixties
Q4. How many cellular phones (including car phones/PHS) are you using? Please include those supplied at the workplace,
prepaid types (pay in advance communication method) and the card type, etc. (Circle only one)
teens
twenties thirties
forties
fifties
sixties
Females
(Source) Nomura Research Institute
(September 1998 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
6
(Table 2)The internet usage rate via cellular phone single among those ages 15~59 increased by 11.1
points during the past year, reaching 44.1%. Among both male and female cellular phone
users less than 30 years old, the usage rate exceeded 50%. The internet usage rate for the first
time exceeded half of the cellular phone usage rate (82.0%)
•
•
The internet usage rate via cellular phone single, among women in their teens who use cellular phones, exceeded 80%.
The internet usage rate of cellular phones single, among those aged 15~69, was 38.7%.
[Trends in the internet usage rate
via cellular phone single]
(%)
[Trends in the internet usage rate via cellular phone single, by gender/age]
(Cellular phone/PHS users = 100%)
Unable to access the Internet via own cellular phone
Internet can be accessed via own cellular phone, but do not
Internet is accessed via cellular phone
(%)
100
100
74.8
79.1
9.5
82.0
80
80
12.7
8.2
0.0
12.3
16.1
10.5
19.6
16.7
20.3
29.9
46.5
38.8
45.7
28.7
25.7
21.2
60
24.8
37.2
22.3
40
39.5
20.9
21.7
60
16.9
27.0
16.0
40
77.8
38.8
72.2
33.1
67.4
83.9
39.5
37.0
68.6
54.4
20
33.0
35.1
44.1
45.3
20
35.8
20.5
0
22.4
21.0
17.4
0
Sep.2001
(N=1414)
Mar.2002 Sep.2002*
(N=1414) (N=1447)
teens twenties thirties forties
fifties
sixties
(N=63) (N=158) (N=138) (N=148) (N=127) (N=67)
* The values for September 2002 exclude those in their 60s
Males
Q11. Can the functions of the internet (electronic mail, web content, etc.) be accessed via i-mode, Ezweb, and J-SKY using your
cellular phone (including car phones and PHS)? (Circle only one)
Q11.SQ1. Are you actually accessing the internet via a cellular phone? (Circle only one)
teens twenties thirties forties fifties
(N=62) (N=153) (N=136) (N=117) (N=81)
sixties
(N=46)
Females
(Source) Nomura Research Institute
(September 2001 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
7
(Table 3) Among cellular phone users ages 15~59, those who use for-fee web content via cellular
phones number (29.1%). The monthly content usage payment for for-fee content users is an
average of Yen 430, declining somewhat. However, the annual market size for for-fee
content was approximately Yen 96 billion, an increase of 40% over that for the previous
year.
•
With the presumption that Japan’s population of those aged 15~59 is 78 million people, the annual market size is
approximately Yen 96 billion (Yen 430 per month X 12 months X 78 million X individual usage rate of 82.0% X
for-fee content usage rate of 29.1%). The figure a year ago was approximately Yen 70 billion.
[Trends in monthly for-fee content usage via cellular phone
single] (For-fee content users = 100%)
[Trends in Web content viewers via cellular phone
single]
(%)
100%)
For-fee(Cellular
content phone
usage users =Free
content usage only
Do not use web content
More than ¥1,000
Between ¥600 and ¥800
100
0
80
68.0
60
59.0
Sep.2002*
（N=345）
86.2
9.6
7.2
40
60
21.7
Average
cost
27.0
¥430/month
30.1
4.3
40
11.9
10.4
20
0
20
Between ¥800 and ¥1,000
Between ¥400 and ¥600
(%)）
80
100
7.4
6.4
21.6
Sep.2000
(N=979)
Sep.2001
(N=1057)
Sep.2001
(N=228）
7.0 7.9 5.7
28.1
21.1
30.3
¥455/month
29.1
Sep.2000
(N=63）
Sep.2002 *
（ N=1187）
12.7
11.1
9.5
30.2
25.4
11.1
¥543/month
Note) Excluding no response
* The values for September 2002 exclude those in their 60s
Q11.SQ5. How often do you view web content (information retrieval, etc.) via cellular phone? (Circle only one)
Q11. SQ7. How many kinds of for-fee Web content are you using? Please answer in terms of the number of services you are
using. (Circle only one)
Q11.SQ8. This question is for those using for-fee web content. How much do you pay for content per month? (Circle only one)
(Source) Nomura Research Institute
(September 2000 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
8
(Table 4) Those having camera-installed cellular phones number 11.9% of cellular phone users (Of
these, 10.0%, an overwhelming majority, actually use the camera). However, the possession
rate for camera-installed cellular phones and the usage frequency are high among younger
people in their teens and 20s.
•
While 49.2% of those in their teens and 20s who have camera-installed cellular phones use the camera more than twice
per week, those in their 30s~60s who have camera-installed cellular phones and who use them only [once or twice per
month] or less constitute 56.4%.
[Camera usage frequency, by age group]
[Possession status of camera-installed cellular phones, by gender/age]
(Those who use camera-installed cellular phones = 100%)
(Those who use cellular phones = 100%)
Actually using the cellular phone’s camera
Camera installed on cellular phone; but is not used
（％）
30
(%)
100
3.2
1.6
Less than once per month
About once or twice per month
About once per week
More than twice per week
More than once per day
7.5
25.8
20
1.5
3.2
1.9
23.8
60
21.0
2.0
13.3
10.0
1.6
1.5
16.2
13.4
6.2
9.4
0.0
4.0
6.0
5.9
6.2
0
40
4.5
16.1
38.8
0.0
teens twenties thirties forties
fifties
sixties
(N=63) (N=158) (N=138) (N=148) (N=126) (N=67)
Males
30.6
11.8
4.1
cellular phone
users
(N=1294)
29.9
1.3
0.0
10
80
teens twenties thirties forties
fifties
(N=62) (N=153) (N=136) (N=118) (N=81)
sixties
(N=44)
12.9
20
Females
10.4
14.5
0
Q12. Does your cellular phone (including PHS) have a camera installed? If you have more than one, please choose the one that
you use most often. (Circle only one)
Q12.SQ1. How often do you use that camera? (Circle only one)
Between teens Between thirties
and sixties
and twenties
(N=62)
(N=67)
(Source) Nomura Research Institute (September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
9
(Table 5) Among those aged 15~59, the individual usage rate for personal computers at home grew by
11.2 points during the past year, reaching 53.3% (49.0% if those in their 60s are included).
The growth among women, in particular, is significant.
•
•
During the past year, growth rates of more than 15 points occurred among men in their 50s and women in their teens,
30s, and 40s.
Approximately one in three men in their 60s and approximately one in six women in their 60s use a personal computer
at home.
[Trends in the individual usage rates for personal computers at home, by gender/age group]
Sep.2000 (N=1402)
(%)
Sep.200 1(N=1414)
Sep.2002 (N=1447)
80
66.7
64.1
60.5
59.6
60
55.1
53.3
62.6
52.0
57.9
61.8
58.8
52.4
54.4
51.8
51.5
47.3
46.0
42.1
41.5
38.5
40
42.4
39.2
39.7
40.8
34.9
32.8
32.2
29.7
39.2
34.8
33.6
28.8
27.1
39.3
39.6
27.9
24.8
23.7
18.8
20
16.4
9.9
0
Overall *
Males* Females*
teens
twenties thirties forties
* The values for September 2002 exclude those in their 60s
fifties
sixties
Males
Q17. Are you using a personal computer at home? If you are using more than one, please tell us about the one that you use most
often. (Circle only one)
teens
twenties thirties forties
fifties
sixties
Females
(Source) Nomura Research Institute
(September 2000 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
10
(Table 6) The ratio of those using the internet via a personal computer, including those who use it at
home and/or in the workplace or at school, exceeded 50%. The usage rate for men at the
workplace or in school is higher than that for women, who use it primarily at home.
•
•
The increment in usage at home pushes up the overall usage rate. That movement is led by women.
The usage rate for men in their 60s is 31.3%, while that for women is 14.1%.
[Internet usage ratio via PC, by gender/age group]
[Trends in the usage ratio for internet access via PC]
Workplace/school only
Both at home and in the workplace/school
At home only
At home only
(%)
Both at home and in the workplace/school
80
(%)
80
73.1
68.7
20.5
60
60
59.0
13.6
66.2
62.4
12.1
8.4
52.5
26.5
49.7
44.9
40
39.2
10.0
11.0
40
10.2
21.8
12.3
48.2
47.9
11.2
8.6
39.5
5.7
31.3
3.9
38.2
22.0
21.1
25.9
21.9
20
15.0
11.8
M ar.
2001
Sep.
2001
17.5
11.4
14.1
23.0
4.2
10.9
32.3
31.1
4.8
25.2
20.5
0
46.7
4.2
22.1
30.8
12.8
50.0
12.0
31.3
20
Workplace/school only
19.3
15.6
12.1
11.2
forties
fifties
16.4
17.6
13.9
14.1
0.8
3.1
10.2
0
M ar.
2002
Sep.
2002 *
teens
twenties thirties
Males
sixties
teens
twenties thirties
forties
fifties
sixties
Females
* The values for September 2002 exclude those in their 60s
Q21. Are you using a personal computer at home in order to access the internet? (Circle only one)
Q30. Are you using a personal computer at the workplace/school in order to access the internet? (Circle only one)
(Source) Nomura Research Institute
(March 2001 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
11
(Table 7) The ratio of those who use the internet via a personal computer at home grew by 7.8 points
during the past year, reaching 42.5%. Together with an increase in broadband users, the
monthly internet usage time increased significantly during the past year.
•
•
If those in their 60s are included, the internet usage rate at home was 39.2% and the monthly usage time was 17.2 hours.
The internet usage time spent by broadband users per month was 24.7 hours. That figure is 1.8 times greater than that
for those who wish to use broadband but have not yet used it; whereas the figure is 2.8 times greater than for those who
do not wish to use broadband.
[Internet usage time by broadband usage situation]
[Internet usage rate via PC at home and the trends
(Internet users at home = 100%)
in the monthly usage time]
(Usage time is the total internet usage time at home)
Monthly usage time (left scale)
Internet usage rate (right scale)
(Time)
(%)
More than 50 hours per month
15~30 hours per month
4~10 hours per month
Less than 2 hours per month
50
30
38.6
42.5
40
34.7
20
17.2
0
30~50 hours per month
10~15 hours per month
2~4 hours per month
20
40
60
(%)
100
80
<Average value>
Already using
broadband
（N=214）
25.2
11.2
23.8
6.1 13.1
14.5 6.1 24.7 hours
Per month
30
27.8
13.0
12.8
13.6
10
13.8
13.1
22.812.8
12.7
12.3
20
16.7
Wish to use
broadband
（N=269）
7.8 8.2 10.4
14.9
23.0
25.7
10.0 14.0 hours
Per month
13.5
10
11.4
8.0
0
0
Sep.
1998
M ar.
1999
Oct.
1999
M ar.
2000
Sep.
2000
M ar.
2001
Sep.
2001
M ar.
2002
Do not wish to use
broadband
（N=141）
Sep.
2002 *
9.9
11.3
24.8
29.8
19.1
8.9 hours
Per month
2.8 2.1
* The values for September 2002 exclude those in their 60s
Q21. Are you using a personal computer at home in order to access the internet? (Circle only one)
Q22. How many hours per month are you using a personal computer at home in order to access the internet? (Circle only one)
(Source) Nomura Research Institute
(September 1998 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
12
(Table 8) While, due to broadband usage, the internet usage and electronic mail usage increased, the
time spent sleeping and viewing TV has decreased.
•
Use for large-volume content via broadband, such as image-viewing over the internet, content downloading, gameplaying, etc. is being promoted.
[Changes due to broadband usage]
(Broadband users = 100%)
Increased
Increased at little
No change
Decreased a little
0
20
Internet usage time(N=144)
40
Decreased
60
55.6
(%)
100
80
15.3
27.8
1.4
0.0
Image-viewing time over the internet(N=121)
39.7
16.5
41.3
0.8
1.7
Content downloading time(N=116)
35.3
17.2
46.6
0.9
0.0
Electronic mail transmission/reception frequency(N=139)
29.5
15.1
0.7
54.7
0.0
Game-playing time over the internet(N=80)
27.5
7.5
63.8
1.3
0.0
EC usage frequency(N=77)
19.5
10.4
66.2
2.6
1.3
Number of people to get to know over the internet(N=81)
8.6
8.6
Time spent with the family(N=143)
2.1
0.0
0.0
8.4 2.1
82.7
84.6
2.8
Time spent on the phone (including cellular phones)(N=143)
82.5
8.4 4.9
0.0 4.2
Time spent viewing TV(N=143)
75.5
11.9
9.8
0.7 2.1
Time spent sleeping(N=143)
70.6
20.3
7.0
1.4 0.7
Q23.SQ2. When using broadband lines, what kind of changes have you noticed regarding the following items, compared to the
past? (Circle one each)
Note) Excluding those who do not
participate and those not responding
(Source) Nomura Research Institute (September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
13
(Table 9) 37.1% of those aged 15~59 who use the internet via a personal computer at home also used
broadband. As for line types, the usage of ADSL in particular reached 22.1%, exceeding the
usage for CATV. On the other hand, the usage rate for ISDN is on the decline.
•
•
The users of optical fiber are still few at 2.1%; but nevertheless they are making an appearance.
The broadband usage rate among those aged 15~69 is 36.7%.
[Broadband usage rate]
[Lines used for the internet]
(Internet users at home = 100%)
(Internet users at home = 100%)
<Multiple responses>
(%)
60
15.8% of the
total citizenry
Mer.2001
（N=392）
(%)
60
Sp.2001
（N=491)
Sep.2002 *
（N=615）
Mer.2002
（N=556)
57.4
53.4
43.7
37.1
40
40
31.2
31.9 31.1
28.8
27.0
27.5
22.1
20
15.5
20
7.9
0
14.4 13.0
11.0
7.4
* The values for September 2002 exclude those in their 60s
3.9
0.6 0.0
0.5 0.4
0
Mer.2001 Sp.2001 Mer.2002 Sep.2002*
（ N=392） （ N=491) （ N=556) （ N=615）
12.2
CATV
High-speed
dedicated line
in aggregate
housing
0.3
Wireless
Q23. Which of the following communication lines do you use the access the internet at home? If there is more than one answer,
circle all that are applicable and double circle the one most frequently used. (Circle as many as applicable, double circle
only one). If ADSL and optical fiber are used, please mention the names of the service providers. (Circle the ones
applicable)
0.0
0.0
ADSL
0.0
0.5
2.1
Optical fiber
Subscriber
telephone line
ISDN line
(Source) Nomura Research Institute
(March 2001 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
14
(Table 10)50% of broadband users are either already using IP telephones* or hope to do so in the
future. As for those who wish to use broadband, more than 40% are serious about using IP
telephones in the future.
•
The reasons for not using it are factors other than IP itself, such as [do not use the telephone that much], [ADSL is not
needed], etc.
[Desire to use IP telephones]
[Reasons for not wanting to use IP telephones]
(Internet users and those who wish to use it = 100%)
(Those who do not want to use IP telephones = 100%)
Already using them
Do not want to use them
0
20
Overall
(N=844)
Wish to use them
40
60
80
0
(%)
100
26.8
Too troublesome to use a personal computer
for telephoning
25.4
21.2
52.5
38.1
Too troublesome to apply
18.0
The cost does not seem reasonable
Wish to use
broadband
(N=437)
56.8
42.6
0.7
Do not wish to use
broadband
(N=184)
32.0
Long distance calls are not made that often
9.4
9.2
(%)
40
30
ADSL is not necessary
3.1
Already using
broadband
(N=223)
20
Do not use the telephone that often
62.8
34.1
10
14.4
Do not wish to pay the initial cost for adapters,
etc.
8.2
Subscriber telephone services, such as “catchphone,” etc. cannot be used
3.3
Sound quality seems bad
2.8
89.7
1.1
Note) IP telephone: A voice telephone service offered via internet technology for
part or all of the network
Q32. Are you or your family using IP telephone service, or wish to use it? (Circle only one)
Q32.SQ2. Which of the following is the reason you do not wish to use IP telephone service?
(Circle as many as applicable)
Other
6.5
<Multiple responses>
N=1286
(Source) Nomura Research Institute (September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
15
(Table 11) Among those aged 15~59, the individual usage rate for the internet via personal computer
and via cellular phone single increased by 10.6 points during the past year, reaching 67.2%.
Among women in their teens and among men less than 30 years old, that ratio exceeds 80%.
•
•
No matter what the age group, women tend to use [cellular phone single] more than men.
The individual usage rate for the internet, among those aged 15~69, is 60.9%.
[Internet usage rates and usage methods, by gender/age]
[Trends in internet usage rates and usage methods]
Personal computer only
Both personal computer and cellular phone
Cellular phone only
(%)
100
(%)
100
91.2
89.7
84.9
80
80
16.7
56.6
14.8
67.9
5.5
47.6
20
29.8
7.0
6.8
16.0
21.3
40
11.4
12.4
42.8
51.5
33.6
25.3
2.3
20
35.8
26.9
23.3
0
58.1
21.5
2.9
26.7
16.3
20.4
27.3
4.2
6.1
37.4
9.4
23.6
71.5
51.2
46.2
29.2
27.0
60
11.7
40
74.8
25.0
15.6
25.9
67.2
60
84.4
35.9
21.9
21.1
26.3
24.7
14.7
10.4
16.4
17.0
3.9
10.2
fifties
sixties
2.3
0
Sep.2000
(N=1402)
Sep.2001
(N=1414)
Sep.2002 *
(N=1447)
teens
twenties thirties
forties
Males
fifties
sixties
teens
twenties thirties
forties
Females
* The values for September 2002 exclude those in their 60s
Q11.SQ1. Are you actually using the internet via cellular phone? (Circle only one)
Q21. Are you using a personal computer at home to access the internet? (Circle only one)
Q30. Are you using a personal computer at the workplace/school to access the internet? (Circle only one)
(Source) Nomura Research Institute
(September 2000 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
16
(Table 12)The ratio of internet users via both cellular phone single and broadband lines at home (the
ubiquitous ratio) increased approximately three-fold during the past year, reaching 7.8%
•
•
The increment in internet users via cellular phones and the increment in broadband users at home (ADSL in particular)
contributed to the growth of the ubiquitous ratio.
If those in their 60s are included, the ubiquitous ratio reaches 7.0%.
[The overlap of those who use the internet via cellular phone
and via broadband]
(%)
[Trends in the ubiquitous ratio]
10
Internet users via
cellular phone single
(44.1%)
Internet users via
PC at home
(42.5%)
7.8
8
5.8
6
7.8
%
4
Internet users via
broadband
(15.8%)
2.5
2
0.6
0
Mer.2001
(N=1410)
Sep.2001
(N=1414)
Mer.2002
(N=1414)
Sep.2002 *
(N=1447)
* The values for September 2002 exclude those in their 60s
Note 1) The numbers are the ratio for the entire citizenry
(The values exclude those in their 60s)
Note 2) The ubiquitous ratio is the ratio of the overall citizenry who use the
internet via cellular phone (mobile) and via broadband at home
Q11.SQ1. Are you actually using the internet via cellular phone? (Circle only one)
Q21. Are you using a personal computer at home to access the internet? (Circle only one)
Q24. In using the internet, are you using broadband lines (ADSL, CATV internet, optical fiber, high-speed dedicated lines,
etc.)? Do you wish to use such? (Circle only one)
(Source) Nomura Research Institute
(March 2001 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
17
(Table 13)The ratio of those who wish to use wireless LAN is approximately 40% (However, the
majority want free usage). They wish to use it at restaurants, public halls, libraries, etc. and
from bullet trains and stations.
•
•
Those who wish to use wireless LAN on a for-fee basis constitute only 5% of the citizenry (those aged 15~69).
In terms of the place where they wish to use it, coffee shops and cafes rank highest at 57.1%, which is more than half of
those who wish to use wireless LAN.
[Desire to use wireless LAN]
Wish to use paying
fixed fee per month
(¥1,000~¥2,000)
1.0%
No response
2.1%
(Those who wish to use wireless LAN = 100%)
0
20
40
Want to pay for each
use
(¥100 per hour)
3.7%
Want to use if free
33.9%
N=1703
[Locations in which people wish to use wireless LAN (top seven)]
Do not wish to use
even if free
59.3%
57.1
Coffee shops/cafes
Public facilities
(public halls, libraries, etc.)
38.2
Automobiles
30.0
Fast food outlets
29.8
Long distance trains,
such as bullet trains, etc
Stations
Restaurants
Q34. Services (“hot spots”) which enable connection of note PCs, PDA, etc. to the internet via wireless LAN are now available
at stations, coffee shops/fast food outlets, etc. Do you wish to use such services? Even if you are already using such, please
tell us about your future intentions. (Circle only one)
Q34.SQ1. Where do you wish to use such? (Circle as many as applicable)
(%)
60
26.2
25.0
24.0
<Multiple responses>
N=657
(Source) Nomura Research Institute (September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
18
(Table 14) The usage rate of on-line shopping (EC) reached almost 20% (19.2%) among those aged
15~59. The annual usage amount is an average of Yen 58 thousand, compared to that of Yen
46 thousand for the previous year, representing an increase of 1.3 times.
•
On the assumption that Japan’s population of those aged 15~59 is 78 million people, the annual total market size for EC
is expected to be approximately Yen 870 billion (Yen 58,000 X 78 million X 19.2%), compared to approximately
Yen 470 billion a year ago, increasing by 1.9 times.
If those in their 60s are included, then the usage rate is 16.9% and the amount is an average of Yen 59 thousand. On the
assumption that Japan’s population of those aged 15~69 is 93 million people, the annual total market size is expected to
be approximately Yen 930 billion.
•
[Trends in the amount spent on shopping via EC during the past year]
[On-line shopping (EC) usage rate/trends in desire to use]
EC usage rate
(Those who have used EC = 100%)
More than ¥300,000
Between ¥100,000 and ¥300,000
Between ¥50,000 and ¥10,0000
Between ¥10,000 and ¥50,000
Between ¥5,000 and ¥10,000
Between ¥1,000 and ¥5,000
No response
(%)
Rate of those desiring to use EC
(%)
40
35.3
32.3
30
0
28.1
20
40
60
100 Average
80
value
16.1
19.6
20
*
20.5
10
Sep.2002
(N=260)
10.8 13.8
44.6
10.0
¥58,000
/year
15.4
1.2
16.7
0.6 ¥46,000
4.2
19.2
12.7
7.6
0
Sep.2000
(N=1402)
Sep.2001
(N=1414)
Sep.2002*
(N=1447)
Sep.2001
(N=180)
* The values for September 2002 exclude those in their 60s
7.2 11.7
42.2
20.0
/year
1.7
Note 2) The average value does not include “No response”
Note 1) On line shopping (EC) includes the usage not only from home but also from the
workplace, school, etc.
Q40. Services such as shopping, making reservations etc. can be accomplished via the internet using internet terminals (kiosk
terminals, etc.) in stores as well as via personal computers and cellular phones. How familiar are you with such on-line
shopping (EC)? (Circle only one)
Q40.SQ4. How much in the way of purchases of reservations/services/merchandise have you made during the past year using
on-line shopping? Please respond in terms of the approximate total amount that you have spent. (Circle only one)
(Source) Nomura Research Institute
(September 2000 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
19
(Table 15) Those who use internet banking* increased from 1.3% to 4.2% over the last two years.
Internet users via broadband or cellular phone are inclined to use or wish to use internet
banking.
•
•
If those in their 60s are included, those who have experienced internet banking numbered 3.6%. If those who wish to use
it are included, the number reaches 16.8%.
In terms of those who use the internet both via broadband and via cellular phone, the internet banking usage rate is high
at 14.9%. If those who wish to use it are included, the number reaches 45.5%.
[Internet banking usage, trends in the desire to use such]
Have used it
Have never used it, but would like to in the future
Have never used it, and do not wish to use it
Have used it
Have never used it, but would like to in the future
Have never used it, and do not wish to use it
0
20
40
60
80
[Internet banking usage and the desire to do so, by internet use status]
0
(%)
100
14.2
81.6
4.2
Sep.2000
(N=1402)
14.2
1.3
* The values for September 2002 exclude those in their 60s
Note1) Internet banking: financial transaction services, such as balance
checks, etc., using the internet via personal computer
60
Use the internet via both broadband and
cellular phone(N=121)
13.2
80
(%)
100
Use only broadband
(N=126)
83.2
14.9
Use the internet via both narrowband and
10.2
cellular phone(N=235)
84.5
40
3.6
Overall
(N=1703)
*Sep.2002
(N=1447)
20
9.5
Use only narrowband
2.7
(N=187)
30.6
54.5
26.0
63.8
22.2
68.3
23.0
74.3
Use only cellular phone
0.7 8.3
(N=303)
Have not yet used the internet for banking
0.1
(N=731)
Q45. At present, where and by what methods do you receive banking services (including the post office)? Please specify all
methods that you have used. (Circle as many as applicable)
Q46. In the future, where and by what methods do you wish to receive banking services (including the post office)? Please
specify the desired locations/methods, including services that do not involve actual cash (balance checks, fund transfers,
bill payments, etc.) (Circle as many as applicable)
91.1
4.1
95.8
Note2) Broadband and narrowband (lines other than
broadband) refer to usage at home only.
(Source) Nomura Research Institute
(September 2000 through September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
20
(Table 16)e-learning awareness among those aged 15~69 is 26.5%. More than half of them (14.1%)
desire to use such. Many cite the advantages of e-learning to be [can study at one’s own
pace] and [convenient because the location and hours of study are flexible]. However, more
than half of them cite the disadvantage to be [study not being enforced, it can be neglected].
[e-learning awareness]
Know about the
content
Have heard about
No response
4.1%
it, and know about
1.1%
the content to a
certain extent
4.2%
Have heard about
it, but don’t know
about the content
well
18.2%
N=1703
[Desire to use e-learning]
Would very much
like to use it
No response
1.3% Would like to use
2.3%
it
12.8%
Don’t wish to use
it at all
61.8%
<Advantages>
0
20
Don’t wish to use
it much
21.8%
(%)
60
40
Can study at one’s
own pace
52.7
Convenient because
location and time
flexible
50.9
Saves the time spent
traveling to school
Don’t know
anything about it
72.4%
N=1703
[e-learning’s advantages/disadvantages]
(Those who have heard about e-learning = 100%)
38.1
What is not
understood can be
repeatedly reviewed
29.6
<Disadvantages>
0
16.8
Personal computer operation, etc. is
troublesome
0.9
23.0
18.8
Lesson fees are high
The most up-to-date
information is
obtainable
Other
28.5
Communication costs are high
Lacking sense of attendance, it doesn’
t seem real
17.7
13.9
System processing speed, such as
communication speed, too slow
<Multiple responses>
N=452
Q43. Are you aware of [e-learning], a learning method using communications services such as the internet, TV phones, etc.?
(Circle only one)
Q43.SQ. Please tell us what you believe to be e-learning’s advantages and disadvantages. (Circle as many as applicable)
Q44. Do you wish to use e-learning in the future? (Circle only one)
Other
(%)
60
51.3
No contact with instructors or other
students
17.3
4.0
40
Since study is not enforced, it can be
neglected
Costs such as
transportation/lesson
fees are low
Communication with
other students is
possible
20
9.7
0.7
<Multiple responses>
N=452
(Source) Nomura Research Institute (September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
21
(Table 17) When asked about the desire to use various services in [the ubiquitous network era], many
cite the reasons for usage to be safety or peace of mind.
[Desire to use ubiquitous network services]
Would very much like to use them
Would somewhat like to use them
Do not wish to use them much
0
20
Services which, when faced with a danger to someone or something important, such as
(family members, parents, the house or automobile, etc.), will notify you, security
personnel with whom you have a contract, a taxi company, etc.
24.3
Services which can remotely control the operation of various home appliance switches (air
conditioning, hot water pots, rice cookers, etc.) from remote locations via cellular phone,
etc.
23.2
Services which permit one ready passage through entryways, such as one’s front door,
station ticket gates, toll booths, parking lot gates, etc., by emitting a signal.
38.5
40.5
Services through which TV viewing preferences at the home are analyzed and the favorite
4.9
programs listed.
18.8
1.1
24.1
17.2
1.2
25.2
17.6
1.1
18.0
1.5
21.0
27.1
29.4
37.0
23.0
8.9
1.7
17.5
38.9
25.5
1.2
23.1
30.7
35.5
7.0
14.3
26.1
35.6
11.3
11.7
16.9
35.1
18.7
No response
(%)
80
100
16.4
42.7
15.6
Services which, through the emplacement an inexpensive seal, etc., will check the location
of lost wallets, umbrellas, etc.
Services which, simply by the operation of portable terminals, etc., will permit the
inventory and stocktaking of leftover foods and disposables in the home from a remote
location.
60
42.7
18.9
Services which, through the operation of conventional home appliances, will permit the
reading of previously-measured health data and the making of diagnoses by professionals,
who will inform you of the information when necessary.
Services which, when one travels about either by foot, by vehicle, or however, will
transmit information from nearby stores and other outlets (advertisements, discount
tickets, etc.) to portable terminals, etc.
40
27.9
Services which, when babies/toddlers, persons with dementia, pets, etc. are in areas
where they cannot be watched, enables confirmation of their situation or location.
Services which, through constant remote monitoring/diagnosis of usage data on vehicles,
home appliances, etc. by manufacturers and sales outlets, will promptly alert one of a
breakdown or deterioration.
Do not wish to them at all
34.9
39.8
1.5
1.5
1.8
1.6
N=1703
Q52. To what extent do you want to use the following services, which are beginning to become available via various terminals
or equipment networks? (Circle all those applicable)
(Source) Nomura Research Institute (September 2002)
“Cyber Life Observations”
Copyright (c)2002 Nomura Research Institute, Ltd. All rights reserved. No reproduction or republication without written permission.
22