Delivering an above and below the surface approach to organisational and personal success. CONFERENCE SPEAKER – MARKETING & LEADERSHIP WORKSHOP FACILITATOR – BLUE OCEAN STRATEGY® About Robynne Berg Robynne Berg MBus (Mktg) AFAMI CPM, is a strategic marketing consultant and public speaker with over twenty years industry experience. Her career has spanned both private and public sectors, including professional services, major projects and major events. She is an accredited affiliate of Blue Ocean Strategy® and passionate about demonstrating how organisations can create leaps in value and find uncontested market space through creating value innovation. As director of Berg Consulting Group she helps clients in government and industry refocus their approach to strategy development and leadership. Her business services include Blue Ocean Strategy consulting, strategic marketing consulting, business and project planning. She has created transformational business and marketing strategies for government organisations and corporations, helping them rethink their product/service offerings, the marketplace and their role within it. Berg Consulting Mission Previously she held senior management roles across industry and government including CPA Australia, major government projects and major events including the Commonwealth Games and Melbourne International Arts Festival. She has worked with international corporations including American Express, Aviva and AMP Bank. To awaken businesses and individuals to the possibilities of excellence through strategic planning and leadership. Robynne delivers workshops, seminars and keynote presentations on blue ocean strategy, marketing strategy development, leadership and organisational performance. She is a certified trainer and assessor (Cert IV TAE40110). Video & Blogs She holds a Master of Business (Marketing) from Swinburne University in Melbourne. Keynote Speaking To view video & blog posts go to www.bergconsulting.com.au Contact To book Robynne Berg as a speaker for your next conference, breakfast or workshop please: call: +61 407 316 052 email: robynne@bergconsulting.com.au visit: www.bergconsulting.com.au Berg Consulting Group Pty Ltd PO Box 1217 Elwood VIC 3184 1 2 ‘Every organisation is perfectly designed to produce the results it’s producing’ Edward Deming Traditional strategy is about making a trade off between a differentiation or low cost strategy. Blue Ocean Strategy says we should pursue both! How can your organisation create a leap in value and make the competition irrelevant? This presentation looks at Blue Ocean strategic moves of companies including Cirque de Soleil, Yellowtail Wines, Nintendo Wii, JC Decaux and AirAsia. It also looks at small Australian businesses who rethought strategy and created blue oceans. Storytelling & Leadership +61 407 316 052 I robynne@bergconsulting.com.au I www.bergconsulting.com.au Berg Consulting Group Pty Ltd I PO Box 1217 I Elwood VIC 3184