Springer 2009 Journal of Business Ethics DOI 10.1007/s10551-009-0068-2 Analyzing Insider Trading from the Perspectives of Utilitarian Ethics and Rights Theory ABSTRACT. The common view is that insider trading is always unethical and illegal. But such is not the case. Some forms of insider trading are legal. Furthermore, applying ethical principles to insider trading causes one to conclude that it is also sometimes ethical. This paper attempts to get past the hype, the press reports, and the political grandstanding to get to the truth of the matter. The author applies two sets of ethical principles – utilitarianism and rights theory – in an attempt to determine when, and in what circumstances, insider trading is ethical. The views of Henry Manne, an early proponent of insider trading, are critically examined, as are the major arguments against insider trading. Is insider trading good for the company if it is used as a form of executive compensation which makes it possible to pay lower salaries than would otherwise be the case? Does insider trading cause the stock market to work more efficiently? If insider trading does increase efficiency, is that sufficient to call for its total legalization, or are there other things to be considered? Several arguments against insider trading have been put forth over the last few decades but there are problems with all of them. One of the main arguments is the fairness argument. The problem with this argument is that different people have different definitions of unfairness. A closely related argument is the level playing field argument, which advocates wider dissemination of information so that it is less asymmetric. One problem with the level playing field argument is that it is better applied to sporting competitions than to trading in information. Some economists argue that forcing the disclosure of nonpublic information can actually result in more harm than good and must necessarily involve the violation of property rights. Other arguments examined in this chapter include the fiduciary duty argument, the problem of outside traders, the misappropriation doctrine and the restrictions that insider trading laws place on freedom of speech and press. The article concludes by setting forth some principles or guidelines to determine when insider trading should be punished and when it should not. Robert W. McGee KEY WORDS: insider trading, ethics, utilitarian, rights theory, level playing field, asymmetric information, fiduciary duty Introduction Insider trading is generally perceived as evil or, at least, unethical. The press and television show people being arrested and led away in handcuffs for engaging in it. The media have nothing good to say about the practice. Politicians enhance their careers by being against it. Commentators make it sound like all insider trading is illegal. Yet some forms of insider trading are perfectly legal (Shell, 2001) and some kinds of insider trading are not unethical. In other words, there is a widespread misperception on the part of the public about insider trading. The following pages discuss the two philosophical approaches that have been taken to determine whether, and in what circumstances, insider trading can be considered ethical or unethical. I comment on the various arguments that have been made over the last few decades and give my opinion on the strengths and weaknesses of the various positions that have been taken in the literature. Philosophical foundations Utilitarian ethics Two basic philosophical approaches have been used to determine whether insider trading is ethical – the utilitarianism and rights-based approaches. The utilitarian approach, which is subscribed to by the Robert W. McGee vast majority of economists, views an action as being good if the result is the greatest good for the greatest number (Bentham, 1781/1988; Mill, 1861/1979; Yunker, 1986). They would call it a positive-sum game if the benefits exceed the costs or if the good exceeds the bad. The modern utilitarian position might be summarized by the following flow chart (McGee, 2007): MODERN UTILITARIAN ETHICS conclude that breaches of fiduciary duty make insider trading unethical. They would include it in the equation when attempting to determine whether the gains exceed the losses or whether the act still results in the greatest good for the greatest number even if there has been a breach of fiduciary duty. If efficiency increased despite the fiduciary duty breach, the argument could be made that the act was still ethical from a utilitarian perspective. The eclectic utilitarian view might be summarized by the following flow chart (McGee, 2007). START Start Yes GAINS > LOSSES? ETHICAL No Fiduciary Duty Breach? Yes Unethical No UNETHICAL The flow chart illustrating the classical utilitarian approach would be slightly different. Rather than asking whether the gains exceed the losses, the classical utilitarian would ask whether the act results in the greatest good for the greatest number. But the result would be the same. If the answer were yes, the conclusion would be that the act is ethical. If the answer were no, the act would be unethical. A Posnerian flowchart would look basically the same, except it would ask whether efficiency increased. If the answer were yes, the arrow would point toward the ethical box (Posner, 1983, 1998). Any of these approaches might be labeled as pure utilitarian approaches. But some utilitarians are more eclectic. Although they generally apply utilitarian theory, they sometimes consider additional factors. In the case of insider trading, they might consider whether there has been a breach of fiduciary duty. If that were the case, they might conclude that insider trading is unethical even if it would otherwise meet the utilitarian test. However, it should be pointed out that pure utilitarians would not arrive at this conclusion. They would take breaches of fiduciary duty into account but they would not automatically Gains > Losses? No Yes Ethical One problem with the utilitarian approach is that it is impossible to precisely measure gains and losses (Smart and Williams, 1973). One may only make estimates. Another related problem is that individuals rank their choices, they do not calculate that Option A is 20% better than Option B. If a consumer prefers McDonald’s hamburgers to Burger King hamburgers, it cannot be said that he likes McDonald’s hamburgers 20% more than Burger King hamburgers, but only that he prefers McDonald’s hamburgers to Burger King hamburgers. Furthermore, after he has consumed a few McDonald’s hamburgers, he probably prefers no additional hamburgers to a McDonald’s hamburger because he is no longer Analyzing Insider Trading from the Perspectives hungry. Not only can individual preferences not be measured, they also change over time. They are not constant. Thus precise measurement is impossible. Another problem with utilitarian approaches, related to the measurement issue, is that there is no way to precisely measure total gains and losses when some minority of individuals or groups benefit a lot from some rule while the vast majority are harmed (Shaw, 1999). For example, can it be determined mathematically whether imposing a $5 tariff on the importation of foreign shirts is a good public policy if doing so protects the jobs of 10,000 textile workers but forces 100 million domestic consumers to pay an extra $5 for a shirt? Many empirical studies have found that imposing tariffs results in a negativesum game, but scholars cannot agree on how negative the result is. Some studies conclude that two jobs are lost for every job saved by some protectionist measure (Baughman and Emrich, 1985; Mendez, 1986) while other studies conclude that three jobs are lost for every job saved (Denzau, 1985, 1987). Much depends on the assumptions made and the economic methodology employed. Another problem with the utilitarian approach is that it is not possible to compare interpersonal utilities (Kaldor, 1939; Rothbard, 1970, 1997). Different individuals place different values on things. We may not automatically assume that the theft of a dollar from a rich man results in less disutility than the theft of a dollar from a poor man, because either could use the dollar to buy a candy bar, which might (or might not) give them both the same amount of pleasure, depending on their personal preferences. Perhaps the strongest criticism that can be made against a utilitarian approach is that it completely and totally ignores rights (Frey, 1984; Rothbard, 1970). To a utilitarian, violating someone’s rights is irrelevant. All that matters is whether the good outweighs the bad. The end justifies the means for a utilitarian. That is an inherent and structural weakness of all utilitarian approaches. Although the eclectic utilitarian approach might be considered superior to the classic utilitarian approach (or maybe not), it still does not resolve the property rights problem. The theory of property rights is not concerned with total societal gains and losses. An owner of property holds that property against the whole world, so to speak. Whether the result is the greatest good for the greatest number is irrelevant. If society would benefit by confiscating mom and pop’s grocery store or grandma Smith’s ancestral home, a property rights theorist would dismiss the argument as being irrelevant. All that matters is whether mom and pop get to keep their grocery store or whether grandma Smith gets to keep her ancestral home. The rights-based approach The other approach to analyzing public policy issues is that of rights. The question to be asked is whether someone’s rights are violated. If someone’s rights are violated, the act is automatically wrong, even if the result would be a positive-sum game. The rights approach may be illustrated by the following flow chart (McGee, 2007): RIGHTS-BASED ETHICS START Rights Violated? Yes UNETHICAL No MAYBE ETHICAL The rights-based approach to ethics does not try to answer questions regarding the ethics of nonrights-violating behavior. Whether prostitution, gambling, or having sex with dead animals is ethical is not something that the property rights approach to ethics addresses. If such acts are crimes, they are victimless crimes, which do not result in the violation of anyone’s rights. Thus, they should be permitted, even if they are unethical. The same might be said for insider trading if, as some scholars suggest, insider trading is a victimless crime (Manne, 1966, 1970a, b). Robert W. McGee Most western legal systems are a mixture of utilitarianism and rights theory. Welfare legislation is at least partially based on utilitarian beliefs. The General Welfare Clause of the U.S. Constitution and the general welfare clauses of other constitutions are also rooted in utilitarianism. The fact that some individuals must be forced to subsidize the existence of others is utilitarian based and necessarily violates rights. But constitutions and laws sometimes protect individuals’ rights, however defined. So legal systems are a combination of these two competing and sometimes contradictory philosophies. Another issue to be considered is whether something that is immoral should automatically be declared illegal. The answer to this question depends on which philosophy of law one subscribes to. In a theocratic state, what is deemed to be immoral is also illegal. The law in such countries is a mirror image of the theology being practiced in the community. However, most countries these days do not subscribe to such a philosophy. Perhaps the best approach to this issue would be to allow immoral conduct as long as there are no victims or as long as no one’s rights are violated. This position is the most viable one in cases where the state is pluralist, where the citizenry is not homogeneous, and where different segments of society take different positions regarding what is ethical and what is not (Berlin, 1991, 2001). Arguments for insider trading The executive compensation argument One of Henry Manne’s main arguments in favor of insider trading is that it is a form of executive compensation for entrepreneurial efforts (Manne, 1966). It is an alternative form of compensation that makes it possible to pay a lower base salary. It is a way to save on payroll costs and does not cost the company anything, because all it involves is allowing an executive to use inside information for personal gain. The argument is good as far as it goes. To the extent that it reduces the amount of cash outlay that a company must pay to retain an executive, it is a way to keep compensation costs down. But this line of reasoning has been criticized. One criticism is that allowing executives to trade on inside information is not necessarily limited to those who are entrepreneurs within the organization. Executives who do not have entrepreneurial skills may also engage in insider trading and they may do so at a time when the company is actually losing money. Rather than being based on good performance, insider trading may be used to compensate executives when the company is doing poorly. The rewards are not necessarily tied to performance. For example, if a company’s stock is about to drop in price as a result of managerial incompetence, the very insiders who caused the stock to fall can gain as a result of their inside information by selling their stock before information becomes disseminated to the general investing public. The efficiency argument A modern variant of utilitarian ethics is the efficiency argument. Something is ethical if it increases efficiency. One of the principal exponents of this strand of utilitarianism is Richard Posner (1983, 1998), an American jurist and also one of the founders of the law and economics movement. The efficient society is wealthier than the inefficient – that is what efficiency means… (Posner, 1983, p. 205) … the criterion for judging whether acts and institutions are just or good is whether they maximize the wealth of society. This approach allows a reconciliation among utility, liberty, and even equality as competing ethical principles. (Posner, 1983, p. 115) Henry Manne also uses the efficiency argument in his analysis of insider trading. Manne sees insider trading as increasing efficiency, which means it should be permitted (Manne, 1966). Salbu (1989, p. 17) disagrees with Manne’s conclusion and argues that insider trading actually makes the market less efficient. His reasoning is based on the belief that markets work less efficiently if exclusive access to information is confined to small, powerful entities. He argues that information must be spread among numerous competitors in atomistic competition who have equal access to information in order for the market to be efficient. Analyzing Insider Trading from the Perspectives His reasoning makes sense, to a point. However, information does not have to be widespread in order for the market to work efficiently. All that is required for stock prices to move in the correct direction is for a few insiders to act on their inside information by either buying or selling. Once they get the ball rolling, the rest of the market will soon follow. Another factor that Salbu does not address is how efficiency would be altered if the small group of insiders were prohibited from trading on their inside information. The obvious answer is that stock prices would take longer to move in the correct direction, because the insiders would never start the process of price adjustment by buying or selling shares based on their inside information. The market would have to wait until the information leaked out to the market, which could take some time. It certainly would take more time to leak out if the insiders were prohibited from getting the process started. One philosophical criticism that could be made of Manne’s argument is that he does not think ethics should play any role in deciding whether insider trading should be permitted. Basically, he says that we should not consider ethics, we should only consider efficiency. But efficiency is a variant of utilitarian ethics, so Manne is applying ethical principles even though he argues that we should not include ethics in the discussion of whether insider trading should be allowed. It is a minor point, and one that does not affect the decision as to whether insider trading should be permitted. But it is, nonetheless, an interesting point from the perspective of philosophy. His efficiency argument basically states that allowing insiders to trade on their inside information causes share prices to move in the correct direction sooner than would otherwise be the case. It is an a priori argument, and there certainly is nothing wrong with a-priori reasoning, although empiricists would prefer to conduct empirical studies. It makes sense that prices would move in the correct direction sooner rather than later if insiders were allowed to trade on their inside information. One criticism that could be made of this line of reasoning is that the number of shares that insiders would be able to trade may be so small that it would have no effect on share price. If that is the case, insider trading damages no one, because it has no effect on share price. But in cases where the number of shares traded is sufficient to have an effect on share price, it would logically seem that insider trading would have a positive effect on market efficiency, because it would indeed cause prices to move in the correct direction sooner than would otherwise be the case. Another facet of this issue is that the actual number of shares traded by insiders may be irrelevant. If financial analysts get wind of the fact that insiders are buying or selling shares, that may be sufficient to cause a movement in prices, because the analysts would have a tendency to advise their clients to do the same thing the insiders are doing (buying or selling). Not all ethicists agree with the ethics as efficiency argument. Egger (1979) comes down quite firmly against it, arguing that efficiency is not a substitute for ethics. He is quite right, of course. Efficiency is not a substitute for ethics. That is one of the strongest arguments that could be made against the ethics as efficiency argument. Performing an unethical act more efficiently does not change the ethics of the act. Likewise, it could not be said that an economy that works more efficiently because it disregards property rights makes the confiscation of property justifiable on ethical grounds. Machan (1996) warns that placing too much emphasis on utilitarian arguments might blind us to the inherent deficiencies of utilitarian ethics, leading us to draw incorrect conclusions. But the ethics as efficiency argument is not totally devoid of substance. It seems unethical to waste resources. If there is a more efficient way to use resources and someone chooses to use a less efficient way, it seems like there is something wrong with that decision, especially if the resources used are those of an employer. Employees and other agents have a duty not to waste resources, so operating at a level that is less than efficient constitutes improper conduct. Hoppe (1993) argues that only the institution of a strong property rights regime can lead to maximizing efficiency, and thus, that economic efficiency can be justified, but on the basis of property rights rather than utilitarianism. There is a counter-argument to the ‘‘efficiency improves because of insider trading’’ argument. Some commentators have argued that insider trading causes some investors to withdraw from the market because of the perception that only insiders can profit from market transactions. If the extent of Robert W. McGee market withdrawal is significant, the market will become less liquid, and thus less efficient. But even if this argument has some merit, it must be balanced against the market benefits of insider trading, such as the fact that allowing individuals to trade on insider information gives them the incentive to uncover information, which causes stock prices to move in the right direction, causing the market to operate more efficiently and causing benefits to society in general. Haft (1982, pp. 1053–1067) argued that a corporation’s internal efficiency is enhanced by engaging in insider trading. But Mendelson (1969, pp. 477–478) argues that the cost of capital increases if a company engages in insider trading. Assuming that both Haft and Mendelson are correct, where does that leave us? If the internal workings of a corporation become more efficient while the cost of capital increases, whether the corporation is better off as a result depends on which factor is more significant. But even if it were possible to arrive at an answer to this question, one must still consider the effect that insider trading has on market efficiency in the aggregate. One reason for the continued disagreement on the issue of efficiency is because it is exceedingly difficult to conduct empirical studies on this point that are able to take all factors into account and assign the correct weights to each factor. Any empirical researcher must necessarily work with incomplete information and even the information that is available may not be completely accurate. The set of accounting principles chosen, shifts in exchange rates, and any other number of factors make precise measurement impossible. The assumptions made also involve a degree of arbitrariness. There is no way to completely overcome such structural deficiencies. And even if they could be overcome, there is still the problem of starting from the correct premise. Empirical studies that begin with an incorrect premise tend to arrive at incorrect conclusions (Abdolmohammadi and Sultan, 2002). But even if efficiency could be measured and proved, that is not the end of the argument (O’Hara, 2001). Schotland (1967), one of Manne’s early critics, argues that moral arguments such as fairness, integrity and justice might trump economic arguments in the case of insider trading. In other words, a case might be made on moral grounds to prohibit insider trading even if insider trading does result in more efficiency. But other scholars take the position that economic arguments should trump moral arguments (Ma and Sun, 1998). The Ma and Sun arguments have come under criticism for being unsound (Snoeyenbos and Smith, 2000). So it appears there is room for disagreement on this point. There are problems with the fairness argument, as we shall see below. Those same deficiencies might equally apply to arguments involving integrity and justice. Manne’s 1966 book on insider trading drew a lot of heat in the legal literature at the time. He has had other critics as well, including Hetherington (1967) and Ferber (1970). He responded to Ferber directly (Manne, 1970b) and penned a more comprehensive and generalized response to his other critics (Manne, 1970a). The rights-based argument The rights-based argument in favor of insider trading is that property owners have the right to do whatever they want with their own property regardless of what others think. Nozick (1974) would say that they are entitled to use their property as they see fit. Thus, the property rights approach is based on entitlement theory. It is a very strong argument. Why would anyone not be able to use their property as they see fit, especially if no one’s rights are violated in the process? It is an uphill battle to argue against the right of individuals to use their own property as they see fit, especially if no one’s rights are being violated. The main problem with the property rights argument in the case of insider trading is that it is not always clear whose property is being traded on. If the information belongs to the corporation, it is clear that the corporation can do whatever it wants with the property. It can give it away. It can allow selected executives, or even non-executives, to trade on it. But not all inside information is owned by just the corporation. One attribute of information is that more than one person can own it at the same time. Others, such as outside financial analysts, can obtain this information without violating the property rights of the corporation. When that is the case there is absolutely nothing improper about using that Analyzing Insider Trading from the Perspectives information for their personal profit or that of their clients. Ethical problems result only in cases where the information is misappropriated. For example, a financial printer who, in the course of employment, learns of a pending acquisition or merger, acts unethically if he or she trades on that information because the implied employment contract to print information relating to the acquisition or merger includes the provision not to do anything that would compromise the pending transaction, and insider trading would have a tendency to do that. Likewise, an attorney for one of the parties to the pending acquisition or merger would be acting improperly if he or she traded in the securities of one of the corporations unless granted permission to do so. Morgan (1987) examined the property rights arguments and concluded that much of the insider trading problem could be resolved if inside information would be treated as property. The owners of that property could be determined and allowed to trade their property without restriction. His conclusion seems to make a lot of sense. Arguments against insider trading Those who think all insider trading should be illegal think so for a variety of reasons. Some merely say ‘‘It’s just not right’’ without further explanation or elaboration. Others say it is inherently immoral to trade on inside information because making a large profit with such little effort is somehow wrong. A third group says that there should be a level playing field, and the playing field cannot be level when some individuals enjoy informational advantages over others. A fourth group takes the position that insiders have some fiduciary duty not to benefit from the information they have access to as part of their position with the corporation. A fifth group subscribes to some kind of misappropriation theory, which basically holds that the information they are using for personal gain belongs to someone else, and using the information results in a violation of property rights or contract rights. All of these views have received a wide degree of support. However, upon closer analysis, each of these views has major weaknesses. One weakness is that those who advocate outlawing insider trading resort to emotional appeals rather than sound economic or philosophical analysis. Envy and the labor theory of value There is often a certain amount of envy or jealousy included in the subtext of their arguments (Schoeck, 1987). Many of those who would like to see all inside traders punished have what Ludwig von Mises has called the anti-capitalistic mentality (Mises, 1956). They just do not like the free enterprise system, think it is inherently evil, and think that individuals should not be able to make millions of dollars with so little apparent effort. This latter view is a subconscious application of the labor theory of value, which was subscribed to by both Karl Marx and Adam Smith and, in fact, every other economist prior to the 1870s, when the labor theory of value was replaced by the marginal utility theory and the theory of subjective value (Jevons, 1871; Menger, 1871/1950; Walras, 1874). The problem with applying the labor theory of value to insider trading is that not all value comes from labor. Things are worth whatever someone is willing to pay. The amount of labor that went into the product or service is completely irrelevant. Thus, the fact that someone can make millions of dollars by trading on information that was obtained with little apparent effort has nothing to do with whether the practice is immoral or whether it should be outlawed. If such a practice is immoral, some other justification must be found. The ‘‘it’s just not right’’ argument This argument against insider trading is perhaps the weakest of all arguments. It is also the most popular if one were to take a nose count, according to at least one commentator (Lawson, 1988, p. 775). Manne mentions this argument in connection with one of his female law students who, in class, exclaimed, ‘‘I don’t care; it’s just not right.’’ (Manne, 1966, p. 233) It is akin to what Abraham Lincoln, the former U.S. president said when discussing how an attorney should argue a case in court. To paraphrase Lincoln, ‘‘If you don’t have the law on your side, pound on the facts. If you don’t have the facts on Robert W. McGee your side, pound on the law. And if you don’t have the law or the facts on your side, pound on the table.’’ This law student is pounding on the table, figuratively, because she does not have any facts or ethical arguments to support her claim. Such facts and theories are available. She just is not using them. In order to condemn (or justify) insider trading, one must apply some moral theory. She does not do that. Appealing to the sense of the moral community, or to emotion, is not sufficient. Some legal scholars would disagree with this conclusion. Wimberly (1985), for example, states: ‘‘But if emotion is not a proper source of business ethics, one wonders whence else ‘ethics.’’’ (Wimberly, 1985, p. 224, n. 102, as cited by Lawson, 1988, p. 776). Perhaps emotion does have a valid role to play in business ethics. However, the role should be minor, at best, and emotion certainly is insufficient to carry an ethical argument. Emotional appeals smack of sophistry and have no place in any kind of intellectual discussion. However, the female law student does have some support for her position within the academic community. Werhane (1989, 1991) seems to think that insider trading is inherently unethical, although Martin and Peterson (1991) dispute her reasoning process. Scheppele (1993) supports portions of the law student’s position, but Allen (1993) did not find her arguments convincing. One might add another facet to this ‘‘It’s just not right’’ argument. March and Olsen (1995, 1998, 2004) have done some work on the logic of appropriateness. Their argument basically states that human action is driven by rules of appropriate action and that these rules have become ingrained and organized into institutions. People follow rules because they are seen as expected, legitimate, or rightful. Individuals are a part of a political and social community and certain forms of behavior are expected. Sending (2002) claims that this theory is untenable as a theory of individual action. His argument is that, although the logic of appropriateness theory is able to account for the claim that norms are constitutive for actors’ identities, this view is inconsistent with the position that agents and structures are mutually constitutive. The theory also is not able to account for the view that ‘‘changes in ideational structures do occur and lead to changes in political practice.’’ (Sending, 2002, p. 443). We will not take any more time to discuss this point because it is a minor one, although it does relate to the topic at hand. At the other end of the philosophical spectrum one might apply the falsification theorem, which basically holds that the truth of a proposition may not be verified, but only negated (Burke, 1983; Popper, 1972, 1974; Posner, 1979). This is an application of the scientific method to the social sciences. In other words, it is not possible to prove that insider trading is ethical but only that it is unethical in some cases. In those cases where it cannot be shown to be unethical, one can assume for the time being that insider trading is ethical until some philosopher comes along to prove that it is not. Lawson has the following comment to make on this point: Property rights theorists, whether of a Lockean or social-efficiency bent, have a means of identifying at least one major class of transactions deserving of moral disapproval: trading on stolen goods. Beyond that, few conclusions can be drawn, except that, as with most ethical questions, the moral approach to insider trading that can attract a clear consensus has yet to be advanced. (Lawson, 1988, p. 783) The level playing field argument Advocates of full disclosure, past and present, have advanced essentially a single argument in support of their position: It is every person’s duty to serve his fellow men and to place their interests, if not above his own, then at least on the same level. (Lawson, 1988, p. 743) The level playing field argument has been around for thousands of years. Cicero discussed it in ancient Rome in his De Officiis, book III (Lawson, 1988, p. 737). Aquinas, Grotius, and Pufendorf also discussed the need, or lack thereof, to disclose certain facts to potential buyers (Lawson, 1988, p. 740). They concluded basically that there is no moral duty to disclose information that does not concern the thing itself. For example, there is no duty for a grain merchant to disclose to the residents of a starving city the fact that there are one hundred ships filled Analyzing Insider Trading from the Perspectives with grain just one day away, but there is a duty to disclose the defects in a building one is trying to sell. Pothier (1806) did not fully agree with Cicero’s grain merchant example. By keeping quiet about information that would soon cause the value of the grain to drop dramatically, Pothier thought that the merchant was acting unethically because he received more than what he gave up. The problem with that line of reasoning is that both parties to every transaction always receive more than what they give in exchange, at least in their own subjective view. Otherwise there would never be any trades. Trade is a win–win situation because both sides to the trade value what they have less than what they are trading to get. That is why they trade. Pothier seems to believe that a fair trade is a zerosum game. The level playing field argument has been used to justify any number of economic regulations. Trade cannot be free, it must be fair, whatever that means (Bovard, 1991). People who have accumulated a great deal of wealth during their lifetimes must have it confiscated when they die so that those who are less fortunate will be able to compete with the children and grandchildren of the rich, who would otherwise leave their wealth to their children. Such thinking is one of the main reasons why some countries have adopted punitive estate and inheritance taxes (Buchanan and Flowers, 1975). The level playing field argument has been applied to insider trading to argue that all investors should have the same information at the same time, regardless of what they have done, if anything, to earn the information. The problem with this level playing field argument is that it is not possible or desirable to ever have a level playing field in the realm of economics. The level playing field argument is appropriate to apply to sporting events but not to economics. It would not be fair for one football team to have to run uphill for the entire game while its opponent can run downhill. It is not fair for one basketball team to have a larger hoop to shoot at than its opponent. But there is nothing unfair about allowing banana farmers in Alaska to compete with banana farmers in Honduras. Alaska banana farmers should not be subsidized so that they can compete more effectively with banana farmers from Honduras, and banana farmers from Honduras should not have to comply with punitive regulations or higher tax burdens to make them less able to compete with banana farmers from Alaska. Likewise, there is nothing unfair about allowing experts who work 60 hours a week to gather financial information as part of their job to profit from that information. What is unfair is to force them to disclose such information to people who have done nothing to earn it. Ricardo’s (1817) theory of comparative advantage is at work here. Some individuals or groups are naturally better at some things than others, and some individuals or groups develop skills that are better than those of their competitors. Penalizing those who are better at something or subsidizing those who are worse at something results in inefficient outcomes and is unfair to some groups. Comparative advantage works to the benefit of the vast majority of the population. It allows specialization and division of labor, which Adam Smith (1776) pointed out in his pin factory example leads to far greater efficiency, higher quality, and lower prices. Not allowing individuals to use their special talents harms the entire community and the individuals who are being held back by some government law or regulation. Forcing a level playing field on people is always harmful because it reduces efficiency and violates rights. Using the level playing field argument to prevent individuals from using their insider knowledge for personal gain does not hold up under analysis. If insider trading is to be made illegal and if inside traders are to be punished, some other justification must be found. The level playing field argument has an underlying premise that buying and selling is somehow unethical when the information is asymmetric. But information is often asymmetric in the business world (Lawson, 1988, p. 733). One party to the transaction often knows more about the value of the item being sold than does the other party. A knowledgeable antique collector knows more about the value of certain objects than does the owner of the property that is offering it for sale in a week-end yard sale. Acquisition and merger specialists know more about the underlying value of a company’s shares than does the average uninformed shareholder. Executives of a company often know more about the value of their company’s stock than do non-employees. Robert W. McGee The fairness argument The fairness argument, or rather the various variations of the fairness argument, contains elements of the ‘‘It’s Just Not Right’’ argument, the envy argument, and the level playing field argument. Yet prominent jurists, including U.S. Supreme Court Justice Blackmun, believe that insider trading is inherently unfair (Chiarella v. U.S., 1980 at 248) and other cases have also given the ‘‘inherently unfair’’ argument some attention (U.S. v. Carpenter, 1986/ 1987). Perhaps the main problem with any fairness argument is the inability to define fairness. What is fair to one person may be seen as unfair to another. Some people think it is unfair that some children are born into rich families while others are born into poor families. Perhaps it is fair and perhaps it is not, depending on which underlying premises one is relying on. Cho and Shaub (1991, p. 85) argue that insider trading unfairly shifts the risk in favor of insiders, which leads to disutility. The fairness argument has been criticized for its lack of content (Easterbrook, 1981, pp. 323–330) and for its imprecision (Strudler and Orts, 1999, p. 381). Strudler and Orts attempt to clarify the concept of fairness as applied to insider trading by relying on the standard deontological approach that ‘‘what makes an act morally justifiable is the respect it expresses for the autonomy, rights, and dignity of those persons affected by it, and not merely the social welfare or the utility that the act produces.’’ (Strudler and Orts, 1999, p. 381) At least their approach allows one to diverge from the strict utilitarian calculus, which is impossible to quantify in any event. A common statement using the fairness argument is that it is inherently unfair that some are born rich while others are born poor. One might just as easily state that it is not fair that some people are more attractive, taller, or more athletic than others. But problems result whenever the attempt is made to reduce or eliminate a perceived unfairness. Any attempt to level the playing field necessarily results in violating the rights of those who are perceived to be above average. Should the fastest runners be forced to strap weights on their ankles so that slower runners have a better chance to win? Should rich people have their assets confiscated so that their children will not be able to inherit a fortune, thus placing them on a more even keel with the children of poor families? Confiscating justly acquired assets would necessarily violate the rights of the people whose assets are being confiscated. Forcing insiders to share their justly acquired property rights in information would also be inherently unfair to the people who own the information. When one looks at fairness, perhaps a better approach would be to look at the process rather than the destination. If the process is fair, if individuals are allowed to live their lives as they see fit as long as they do not violate the rights of others, there should be no need for the state to intervene. Lawson (1988, p. 736) discusses Levmore’s concept of fairness, which takes the position that a transaction is fair when there is equality of information. Levmore would say that a transaction is fair …when insiders and outsiders are in equal positions. That is, a system is fair if we would not expect one group to envy the position of the other. (Levmore, 1982, p. 122, quoted by Lawson, 1988, p. 736) There are several problems with this view. For one, it would be impossible to determine in advance if this standard would be met. It also would not be fair to penalize insiders just because some group or particular individual might be envious when there is no justification for the envy. If one could violate the property rights of the rich just because some people are envious of the rich, it would not be long before there were no rich people. One negative externality of such a system would be the collapse of all market economies, because there would be no incentive to produce. Reducing or eliminating envy is not an acceptable reason to violate the rights of insiders to profit from their justly acquired property. One might also point out that insiders nearly always have better information than outsiders. It is just a fact of life. The possession of better information is often justified, which means that forcing the insiders to give their property rights in information to outsiders just because the outsiders do not yet possess the information would be inherently unfair to the insiders. Another variation of the fairness argument is that it is somehow unfair to profit from dealing in insider information because the insiders are big, rich, and Analyzing Insider Trading from the Perspectives powerful whereas the outsiders are small, weak and powerless. While this might be true sometimes, it definitely is not true all of the time. It may be true in a minority of cases only. It is quite likely that the outsider is a pension fund or insurance company (Lawson, 1988, p. 774) or a Martha Stewart, a billionaire who just happens to know an insider. One view of fairness that seems to have a great deal of plausibility is the view that a transaction is fair if it is the result of voluntary exchange and unfair if the exchange is forced. The fraud argument Strudler and Orts (1999, p. 376) provide a good example of the fraud argument. Let us say that the president of some company is telling his shareholders that the company is doing poorly and is offering to buy up their shares when in fact earnings have quadrupled. That seems like fraud. Individuals are being fed false information deliberately with the intent to defraud. The fact that the president of the company is the one doing it just makes matters worse. There are laws against fraud. Shareholders are thus already being protected. The problem is that the Securities and Exchange Commission in the United States adopted Rule 10b-5 with the assumption that insider trading is a kind of securities fraud, which it is not (Strudler and Orts, 1999, p. 377). In order to be guilty of fraud, one must make a statement with the intent to deceive. The company president did that, and so is guilty of fraud. But most insider trades do not go this route. Inside traders generally call their stock broker and instruct them to either buy or sell the shares. The party at the other end of the transaction – the party who either sells or buys those shares – does so anonymously. The seller does not know who the buyer is and the buyer does not know who the seller is. Neither side made any statements to the other side, either false or true. Another example of alleged fraud is the Texas Gulf Sulphur Company case (1968). In that case some of the company’s officers, directors, and employees learned that the company had a major ore strike in Canada and traded on that information for personal gain before announcement of the strike was made public. Those individuals were in possession of material inside information and were obligated to disclose it or refrain from trading on the information. Actually, it was in the company’s best interest not to disclose the information immediately. Keeping the information secret would make it possible to buy up adjoining properties at lower prices than would be the case if those land owners knew about the strike. Keeping silent would also be in the interest of existing shareholders. Another interesting philosophical question is whether the individuals who knew about the ore strike were morally precluded from entering into real estate purchases with adjoining landholders. It seems like corporate officers or directors who bought adjoining land would be breaching a fiduciary duty, since it would seemingly be a conflict of interest. But whether mere employees who were not also directors or corporate officers would be acting unethically by gobbling up adjacent real estate is less clear. Mere employees have no fiduciary duty to the corporation. They merely must abide by the terms of their employment contracts. Perhaps there is an implied contract not to do such things. Or perhaps no such implied contract exists. But if some implied contract exists, existing contract law can deal with that issue. There is no need to pass a law prohibiting insider trading to deal with this case. Furthermore, if the insider trading law defines inside traders as officers or directors and limits the definition to those two categories, it is clear that mere employees do not meet the definition of inside traders, and so would not be subject to any law against insider trading. Another interesting question, raised by Strudler and Orts (1999, p. 379), is whether anyone is acting unethically if the corporation buys back some of its own shares or if the corporation gives certain employees or directors permission to trade on the inside information. If one begins with the premise that the corporation owns the rights to the information, it seems clear that anyone who has permission to buy shares is not acting unethically. And there is no fraud involved, because no one is making any statements with an intent to deceive. The trades are made anonymously through brokers. The O’Hagan case has muddied the waters somewhat when it comes to determining what constitutes fraud and what does not [United States v. O’Hagan, 521 U.S. 642 (1997)]. This case has been examined by many and criticized by most (Painter et al., 1998; Robert W. McGee Thel, 1997). The misappropriation theory, which is discussed in O’Hagan, has also been criticized (Salbu, 1992a, b). More on that later. In the O’Hagan case a partner in a law firm who was involved in the merger traded in the shares of the target of his firm’s client. What he did was clearly improper, but was it fraud? The U.S. Supreme Court held that it was fraud because he had misappropriated information in connection with trading in securities. The fact that he was an outsider with regard to the corporation in whose stock he traded rather than an insider did not matter to the court. The attorney did not make any affirmative misrepresentation or wrongful nondisclosure to the person with whom he traded the shares. Yet he was found guilty of fraud anyway. Strudler and Orts (1999, p. 379) point out that this case ‘‘stretches the concept of fraud beyond any easily identifiable limit.’’ The company would have a cause of action against the attorney for breach of fiduciary duty. There are already laws on the books to deal with this kind of thing. But to stretch the definition of fraud to include an outsider who did not utter any misleading statements with the intent to defraud has been criticized as going too far. One problem with the fraud argument, in some cases of insider trading, is that it is not always possible to find a victim. Some scholars (Parkman et al., 1988) have debated whether it is the owners or the traders who are the real victims of insider trading. Where there is no victim there cannot be a fraud. So even if the fraud argument is valid for some cases of insider trading, one cannot say that it is valid for all insider trading cases. The fiduciary duty argument Moore (1990) believes that the fiduciary duty argument is the strongest argument that can be put forth to outlaw insider trading. The underlying premise of the fiduciary duty argument is that officers and directors have some fiduciary duty to their shareholders, which requires them to fully disclose any and all significant information that shareholders could benefit from knowing (O’Hara, 2001). The argument is good as far as it goes, but it has been criticized for being incomplete. The strongest criticism is that the fiduciary duty argument applies only to officers and directors. It does not apply to outsiders, nonemployees, and employees who have no fiduciary duty to shareholders. The O’Hagan case is one example where the court strained to find some fiduciary relationship (Strudler and Orts, 1999, p. 380). However, some courts have found that a fiduciary duty exists between nonexecutive employees and the corporation. In the Texas Gulf Sulphur case (1968), for example, the court held that geologists can have a fiduciary duty to their employer not to trade in the company’s securities where they have material non-public information. The fiduciary duty argument has been criticized on other grounds when applied to insider trading cases. Traditionally, people who have a fiduciary duty have a duty to the corporation, not the shareholders (Strudler and Orts, 1999, p. 390). Thus, if shareholders are harmed as the result of some director, officer or employee trading on insider information, they cannot use the fiduciary duty argument to claim compensation, because there is no fiduciary duty in this case. The fiduciary duty argument cannot be used in cases where it is an outsider rather than an insider who trades in the securities. It also cannot be used in cases where an insider sells shares to someone who was not already a shareholder in the corporation, because officers and directors owe a fiduciary duty only to people who are already shareholders. The fiduciary argument is also not valid against officers or directors who buy or sell the corporation’s bonds, because bondholders are creditors, and there is no fiduciary duty to creditors (Strudler and Orts, 1999, pp. 391–392). Langevoort (1982) raises the question of whether there is a fiduciary duty to individuals who have stock options. If one closely analyzes the fiduciary duty argument, one quickly sees that it is a less than complete and comprehensive argument. The relationship between employees and the corporation is based on contract. There is no duty other than to deliver according to the terms of the contract (Lawson, 1988, p. 773; Macey, 1984, p. 33). Where the employer allows the employees to trade on corporate information, in effect it has given them property. Where the corporation prohibits employees from trading on inside corporate information, any Analyzing Insider Trading from the Perspectives trading that results is a breach of contract. One area where problems can result is in cases where the corporation neither forbids nor allows insider trading, because the contract and property rights regimes are not well-defined. The misappropriation argument Even if insider trading results in net benefits to society, thus meeting the utilitarian ethics test, there are instances where insider trading is unethical. One such example is in cases where someone trades on information they are not legally or morally entitled to trade on. For example, in the Chiarella case, a financial publisher who was hired to publish sensitive documents relating to a pending merger was able to guess which companies were parties to the merger. He traded on that information by purchasing stock. In such cases there is an implicit understanding that the information given to the printer is to be kept confidential and that the printer is not to trade on the information. The parties to the merger have a property right in information. When the printer traded on that information he violated their property rights. Attorneys who deal in non-public information they learned during the course of representing their client might also be unethical if the client did not give the attorney permission to use the information for profit. One could think of other cases where information is misappropriated. But the problem with the misappropriation theory as applied in the United States is that the insider trading cases that have been decided are not logically consistent. It is difficult if not impossible to predict which trades will run afoul of the law and which will not. There is confusion regarding when insiders, tippees, and other professionals have a duty to refrain from using the information they have for profit (Karmel, 1998, p. 85). Another criticism of the misappropriation theory is that fraud must be involved. Traditionally, fraud involves a statement that is deliberately misleading with the intent to defraud someone. Also, there must be a victim in order to have fraud. Thus, where there is no fraud, or where there is no victim, the misappropriation theory should not be applied. If it is, it is being misapplied. What is wrong with insider trading? Lekkas (1998) provides a brief summary of the arguments that have been made for and against insider trading. Bainbridge (2000) also summarizes the pro and con arguments and provides a bibliography. Their arguments against insider trading include: the previously mentioned level playing field argument; the belief that unequal access to information is somehow unfair; insider trading encourages greed; trading on inside information is theft of corporate property; insider trading is a kind of fraud (Strudler and Orts, 1999); insiders who profit from the use of inside information are breaching their fiduciary duty. The main argument supporting insider trading is efficiency. Trading on inside information causes information to be released into the marketplace sooner rather than later, thus causing stock prices to move in the right direction quicker than would otherwise be the case. Studies by Meulbroek (1992), Cornell and Surri (1992), and Chakravarty and McConnell (1997) support this position. Another argument in favor of insider trading is that inside information is property, and preventing individuals from trading their property violates their property rights. Bernardo (2001) sees the right to trade on insider information as a contractual problem of allocating property rights between shareholders and stakeholders. Allowing insiders to deal in insider information has also been viewed as a kind of compensation, a salary supplement or a bonus to be given as a reward for performance. Henry Manne (1966) was the first to do a detailed study of insider trading and his study has become a classic. He concluded that insider trading does not result in any significant injury to long-term investors and causes the market to act more efficiently. He has called it a victimless crime (Manne, 1985), as there are no identifiable victims. Those who sell their stock anonymously to a broker would have done so anyway, so they are no worse off then they would have been if the inside trader had not traded. Jeng et al. (2003) conducted an empirical study that reached basically the same conclusion. They Robert W. McGee estimated that the expected costs of insider trading to noninsiders were about ten cents per $10,000 transaction. Allen (1984), Leland (1992), and Repullo (1994) conducted studies concluding that insider trading was beneficial to other shareholders. The insider trading law does not consider the possibility that an inside trader may profit from inside information by not trading. For example, if the insider knows that the stock price is likely to go up, he can refrain from selling the shares he already owns. Likewise, if he knows the stock price is likely to fall he can refrain from buying shares. These activities are not prohibited by insider trading laws but they are examples of insiders profiting from nonpublic information. One conceptual problem with insider trading is determining ownership of the property in question. Information can be viewed as property, but it is not always clear who owns the right to use nonpublic information. The misappropriation theory tries to solve this problem but commentators are not in agreement about whether this problem has been solved. Quinn (2003), Weiss (1998), and Seligman (1998) think that it has while Swanson (1997) and a plethora of other commentators (Quinn, 2003) think it has not. The property issue is one of the keys to solving the problem of whether insider trading should be outlawed or regulated, yet it is unclear in some cases who can claim an ownership right to the property or when it has been misappropriated. Concluding comments Several studies show that insider trading results in a positive-sum game. There are more winners than losers. Thus, it is ethically justified from a utilitarian perspective, at least in the cases where the result is a positive-sum game. However, gathering reliable data to conduct such studies is hampered because some insider trading activity is illegal (Bainbridge, 2000). Also, it is not always possible to know whether the result is a positive-sum game, even after the fact. That is one of the insoluble structural deficiencies of the utilitarian approach. Thus, utilitarian ethics is not a good tool for analysis of insider trading cases. Not all insider trading results in violation of anyone’s rights. In many cases, insider trading is merely the exercise of property rights. Thus, from a rights perspective, it cannot be said that there is necessarily anything wrong with insider trading. It depends on whether anyone’s rights are violated in a particular instance. That being the case, any laws that countries adopt that outlaw all forms of insider trading are bad laws. There should be no blanket prohibitions of insider trading because such laws violate property rights, the right to sell or trade on information. The presumption should be that all capitalist acts between consenting adults should be legal and unregulated. The only exceptions should be in cases when someone’s rights are violated or where some fiduciary duty has been breached (which is a form of contract rights violation). In cases where rights have been violated, the perpetrators should be punished. There are already laws on the books that prohibit the violation of rights, in most cases. In cases where a fiduciary duty has been breached, there are already laws on the books, or should be. There is no need to have a special law for breaches of fiduciary duty that involve insider trading. Breaches of fiduciary duty are breaches of implied contract, and existing laws are adequate to deal with such contract rights violations. One thing that is disturbing is the worldwide trend toward blanket prohibitions of insider trading. European Union countries have laws that outlaw some forms of insider trading that might be beneficial (European Union, 1989; Gevurtz, 2002). Countries that want to become EU members must pass laws prohibiting insider trading, which they might do without adequate thought to the effects such prohibitions might have on property rights and their economies. The Organisation for Economic Cooperation and Development (OECD) and the World Bank have published numerous studies that indiscriminately show insider trading in poor light without making distinctions between beneficial forms of insider trading and insider trading that is fraudulent or results in the violation of property rights. These studies do not distinguish good insider trading from bad insider trading. Some of these studies are listed in the reference section (OECD, 1999, 2003a, b, 2004; World Bank, 2001a, b, c, 2002a, b, c, d, e, f, 2003a, b, c, d, e, f, g). If one truly wants to adopt policies that benefit society without violating property and contract rights, it is necessary to closely examine the effects Analyzing Insider Trading from the Perspectives the proposed policy will have on all groups. As Frederic Bastiat (1850/1964) once said, the only difference between a good economist and a bad economist is that the bad economist confines the analysis to the visible effects. A good economist would also examine the effects that are not as visible but may be foreseen. One might say the same about ethicists. References Abdolmohammadi, M. and J. Sultan: 2002, ‘Ethical Reasoning and the Use of Insider Information in Stock Trading’, Journal of Business Ethics 37(2), 165–173. doi:10.1023/A:1015083023298. Allen, F.: 1984, A Welfare Analysis of Rational Expectations Equilibria in Markets. Manuscript, Wharton School, University of Pennsylvania (Cited in Bhattacharya, S. and G. 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