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Web 2.0 and Social Networks
Chapter Outline
9.1 Web 2.0 Underlying Technologies
9.2 Web 2.0 Applications
9.3 Categories of Web 2.0 Sites
Learning Objectives
1. Describe the differences between Web 1.0
and Web 2.0, and explain the benefits of three
information technologies used by Web 2.0.
2. Identify five prominent Web 2.0 applications,
and provide at least one example of how each
can be utilized in a business setting.
3. Discuss the three categories of Web 2.0
sites, and provide at least one example of how
each can improve business efficiency and
profitability.
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Chapter Opening Case: From Social
Networks to Social Commerce
Source: VLADGRIN/Shutterstock
9.1 Web 2.0 Underlying Technologies
© Matthias Pahl/Age Fotostock America, Inc.
Most Common Web 2.0 Memes
© Marek Uliasz/Age Fotostock America, Inc.
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Web 2.0 Underlying Technologies
AJAX
Tagging
Really Simple Syndication (RSS)
Geo-Tagging
© Adam Radosavljevic/Age Fotostock America, Inc.
9.2 Web 2.0 Applications
Blogs and Blogging
Wikis
Netcasting
Web 2.0 Media
Printing-on-Demand
Crowdsourcing
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Blogs and Wikis
Blogs, Blogging,
and the Blogosphere
© Panther Media/Age Fotostock America, Inc.
Wikis used in business
Netcasting
Podcasts and Videocasts
Source: Lane Oatey/Getty Images, Inc.
Web 2.0 Media
Video
Music
Source: Lane Oatey/Getty Images, Inc.
Photographs
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Printing-on-Demand
© Kitch Bain/Age Fotostock America, Inc.
Crowdsourcing Web Sites
Source: Scott Maxwell/ LuMaxArt/Shutterstock
9.3 Categories of Web 2.0 Sites
Social Networking Sites
Aggregators
Mashups
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Social Networking Sites
© Marina Bordjieva/Age Fotostock America, Inc.
For a list of social networking sites:
Check out this BusinessWeek slideshow
Twitter and the Iranian Election
Aftermath of the Iranian
election in 2009
Protesters’ only link to the
outside world: Twitter
© Pankaj & Insy Shah/Age Fotostock America, Inc.
Aggregators
•Bloglines
•Digg
•Simply hired
•Technorati
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Chapter Closing Case
• The Business Problem
• The IT Solutions
• The Results
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