Feature Developing HR Technology Skills for the 21st Century: The Importance of HRIS Education By Richard D. Johnson, Ph.D., HRIP, Hal G. Gueutal, Ph.D. and Janet H. Marler, Ph.D., University at Albany, SUNY “As e-HR technology and applications expand and practice continues to change, so must the skill sets required for career success in HR.” (Gueutal, Marler & Falbe, 2007, p.10) his statement is probably truer today than it was even five years ago. Technology is continuing to evolve at what can seem like an ever-increasing rate. Human Resources technology, which started out as “simple,” mainframe-based systems with limited capabilities, are now complex, Web-enabled enterprise systems that are increasingly integrated with all HR and organizational processes. For example, at the dawn of the millennium, few could have imagined that our phones would become a major source of our daily information or that Web-enabled social networking tools would become an important component of an organization’s HR strategy. According to a recent report by the Society of Human Resource Management (SHRM), this technological evolution is driving several key trends in HR delivery and practice, such as the increased use of social media, a shift from “on-premise” software solutions to cloud-based solutions, the growth in compliance, and the use of business intelligence tools (Johnson & Gueutal, 2011). T 14 APRIL/MAY 2012 • Workforce Solutions Review • www.ihrim.org To these trends, we would add the increasing adoption of HRIS by smaller organizations. Whereas on-premise solutions were often too expensive for smaller firms, the growing popularity of Software-as-a-Service (SaaS) and cloud computing means that even organizations with fewer than 10 employees are able to quickly gain access to capabilities that they previously could not afford. More employees, HR professionals, and organizations are now affected by HRIS than ever before. In response to these changes, additional roles are emerging for HR professionals. These new roles focus on tasks such as aligning HRIS services with HR and organizational strategies, managing technological change and software implementations, managing vendor and outsourcing relationships, and ensuring that software applications are regularly updated to support compliance with ever-changing state and federal regulations such as the new health care laws (Gueutal, Marler, & Falbe, 2007). To perform these new roles, HR professionals will need additional HRIS-related skills. Moreover, because these skills will continue to change as technology evolves, HR professionals will need to be adaptable and committed to continuous learning. New Skills for HR and HRIS Professionals What skills will be most valuable to HR professionals in the next few years? We interviewed three highly successful, technically sophisticated HR professionals at different career stages and in different types of organizations to get their perspectives. These included Roy Wood, a senior executive at HCL-AXON, Jeff Miller, a senior manager at Deloitte Consulting, and Katie Garippa, an HR generalist with Time Warner Cable. Taken together, they provide an insightful perspective on the changing e-HR workplace. We briefly provide their answers to the question, “What skills, experience, or knowledge do you feel will be most important for HR technology professionals five years from today?” We also urge you to read their perspectives in the online version of this article at http://www.ihrimpublications.com/. Roy Wood Five years from today, HR technology professionals are going to have to be very knowledgeable in the analytics side of HR information. As an industry, we have moved from implementation to support/upgrades and in the future to having a keen focus on getting the most of all this data that’s been collected and manipulated for the past 20 or so years. Analyzing data is key for future competitive advantages and this will fall on the HR technologist to manage. It’s another great opportunity for HR to show their value to their corporate peers. In addition, mobile devices in HR will be critical in five years time. Being able to put data at employee finger tips in real-time wherever they are, whenever they need it, is going to result in some challenges for the HR professional. The skills to support are the same as they were 20 years ago – learning on the fly, dealing with ambiguity, technical learning, innovation management – but the stakes will be higher as more business value will be expected quicker, cheaper, and in a way not disruptive to the core business. In addition, five years from today the working population will be very different. There will be more international players, resulting in immigration and visa-type issues. There will be more remote workers with no tie to a home base, and there will be a bigger focus on social networking – changing everything from the recruiting process to data privacy. The HR professional is going to be expected to be on top of all of these areas, as well as keep up with changing laws (which is very dependent on the current presidential administration and composition of congress). Jeff Miller First and foremost are the basics outlined in the earlier question: Projects and methods to approach them, problem solving, HR functional area knowledge, and hands-on technology experience. In the next few years, I believe we will see continued focus on reduction of HR in size and scope, along with significantly more emphasis on technology and positioning of self-service. To that end, HR technology professionals will need to be much better versed in the functional areas of HR, delivery models, and the technology options and deployment strategies that best support business objectives. Katie Garippa Web 2.0 (social networks, blogs, wikis, etc.) will continue to be critical to HR professionals, especially in the areas of recruitment, branding and employee communications. Human Resources professionals must be able to gather, analyze and provide timely information to business leaders in order to proactively impact organizational change. Organizations should constantly look for new technologies to better their overall programs and to stay competitive. Based on the results of our interviews with these HR professionals, as well as our review of the trends in HR technology, we have briefly outlined five skills that will grow in importance to HR professionals in the coming years. 1. HR Analytics and Metrics Skills – Accurate, timely, and actionable HR metrics are key to assessing HR’s contribution to organizational effectiveness. Despite the capabilities available in today’s HRIS, organizations often still use simple, cost-oriented metrics based upon the most conveniently retrieved data, rather than determining the most appropriate It is not simply enough to ask sophisticated questions and develop better metrics. metrics for a given setting. With better analytics and metric skills, HR professionals can more effectively communicate the key human capital drivers of success to managers, and work with them to develop metrics that focus on business value, organizational effectiveness and return on investment (ROI). 2. SQL and Reporting Skills – It is not simply enough to ask sophisticated questions and develop better metrics. Human Resources professionals will increasingly need to know where the data is stored, how to extract the data from the system, and how to present this data in a form appropriate to each manager’s needs. Unlike early metrics, the most informative and effective metrics today are complex calculations requiring sophisticated queries. Human Resources professionals will increasingly use advanced tools such as report generators and structured query language (SQL) to generate these metrics. 3. Social Networking Skills – Organizations are increasingly using social networking tools such as Facebook, Twitter, LinkedIn, blogs, and wikis in the marketing, sales, and support of products and customers. Human Resources is also heavily utilizing these tools in recruiting, selection, training, and support of employee relations. The challenge is that it is not simply enough for HR to make the tools available in the organization. Instead, HR professionals increasingly need to understand when, where, and how to use these tools to support HR, as well as the legal implications of their use. New opportunities and positions that focus on the use of these tools by the HR function will continue to emerge. 4. HR Content and Strategy Knowledge – A key requirement for HR professionals today is to couple the specific, detailed, functional knowledge about their organization’s HR practices with an understanding of how they fit within the broader organizational strategy. This skill-set becomes even more critical for organizations implementing cloud-based solutions, because these solutions are often based upon general, industry-wide best practices and are not customized for each organization’s specific needs. Without in-house HR experts, the organization not only risks adopting an unsuitable HRIS, which reduces productivity and effectiveness, but it also risks the firm essentially “outsourcing” their HR expertise to the vendor. www.ihrim.org • Workforce Solutions Review • APRIL/MAY 2012 15 tions, and Future Directions (Kavanagh, Thite, & Johnson, 2011). The implementation of any new HRIS brings with it the need for organizational change. 5. Change Management Skills – The implementation of any new HRIS brings with it the need for organizational change. Organizations are most likely to maximize the ROI of their HRIS when they are able to match the technology change with an operational change. For this change to be successful, HR professionals will need to have the knowledge necessary to help the organization navigate and implement business process change. In addition, HR professionals will increasingly need skills in project management to support the change initiatives. Finally, HR professionals will need to have interpersonal communication and training skills to manage the relationship with software vendors and consultants to ensure that the process of adoption and implementation goes smoothly and the software meets the needs of the organization. Change management skills will only continue to grow in importance as organizations continually look for new ways of maximizing their investment in HR technology. Building Skills through HRIS Education and Training For HR professionals to successfully develop or enhance their skills, they will need to have access to the latest training. The challenge is that it is not feasible for corporations to provide all the training necessary to meet these needs. Instead, professional associations (such as IHRIM and SHRM), universities, and individual HR professionals will each need to make contributions. Let’s highlight some of those contributions, beginning with professional associations. 1. IHRIM’s CORE – This informal knowledge sharing and social networking tool allows IHRIM members to ask questions and receive answers on topics across the HRIS spectrum. 2. The IHRIM Foundation promotes scholarships, research, and education that drive innovation and the use of technology in the support of HR. 3. Both IHRIM and SHRM regularly sponsor research studies regarding the use of HR technology by organizations and publish these results for their members. 4. Members of both IHRIM and SHRM also publish books on eHR, such as The e-HR Advantage (Waddill & Marquardt, 2011), The Brave New World of e-HR (Gueutal & Stone, 2005), and Human Resource Information Systems: Basics, Applica- 16 APRIL/MAY 2012 • Workforce Solutions Review • www.ihrim.org In addition to professional associations, universities are making several important contributions to HRIS knowledge. First, they move the field forward through research. For example, in the last 10 years, there have been over 200 scholarly articles focusing on the use of HR technology in organizations. The SHRM Foundation recently published a research report which summarized some of the key findings and their implications for the use of e-HR in organizations (Johnson & Gueutal, 2011). The second important way that universities are contributing to HRIS knowledge is through formal education. For example, the University at Albany offers an MBA concentration in HRIS that is in alignment with SHRM's HR curriculum guidelines. In addition, over 50 universities throughout the world offer courses on HRIS. Finally, HRIS content is slowly being integrated into introductory and advanced courses on HRIS. Based on nearly three decades of experience teaching MBA students about HR technology, we have found that rigorous coursework alone is not sufficient. Students need experience in working with HR technology in actual business settings. For example, in the Albany program, students work one day per week over the academic year in a wide range of corporate settings. This allows students to better understand the application of HR technology to real-world business challenges. These “field projects” are highly rated both by organizations and students and are recognized as one of the most important parts of their educational program. Investing by Giving Back The most effective advances in HRIS knowledge will come through significant investments of time, talent, and resources by each of us as HR professionals. Although there are certainly many ways for us to contribute to these advances, we will focus on two specific areas which may not be as obvious. First, invest your time by partnering with a university that has a commitment to HRIS education. Few universities are able to deliver the level of HRIS training they desire (Gueutal, Marler, Falbe, 2007) and would value opportunities to partner with HR professionals and their companies. The most effective advances in HRIS knowledge will come through significant investments of time, talent, and resources by each of us as individual HR professionals. New trends in HR technology such as social networking and cloud computing are driving changes to the skills needed by HR professionals. Second, consider investing your resources by financially supporting the IHRIM Foundation or a local university. By doing this, you will be investing in research initiatives, education initiatives, and the professional development of the field. By investing financially at your local university, you also support opportunities for student learning and scholarships for those majoring in HRIS and benefit from their education afterwards. Conclusion New trends in HR technology such as social networking and cloud computing are driving changes to the skills needed by HR professionals. Successful HR professionals will need to continually look for opportunities to upgrade their skills. But, for the field to successfully support our professionals, a combination of formalized university training, formalized professional training, and informal knowledge sharing is needed. We must each actively invest our time and resources into HRIS education, because without our investments, there will be a shortage of skilled and knowledgeable professionals who can inform organizations how to best leverage the potential of e-HR. What knowledge and skills can you invest in our future? References H.G. Gueutal, J.H. Marler, & C.M. Falbe, “Skill Sets for the e-HR World,” IHRIM Journal, XI (2), 9-15, 2007. H.G. Gueutal & D.L. Stone (Eds.), The Brave New World of eHR: Human Resources Management in the Digital Age, San Francisco: John Wiley & Sons, Inc., 2005. R.D. Johnson & H.G. Gueutal, Transforming HR through technology: The use of eHR and human resource information systems in organizations, SHRM Effective Practices Guidelines Series, 2011. M.J. Kavanagh, M. Thite & R.D. Johnson (Eds.), Human Resource Information Systems: Basics, Applica- tions, and Future Directions, (2 ed.). Thousand Oaks, CA: SAGE Publications, 2011. D. Waddill & M. Marquardt, The e-HR Advantage: The Complete Handbook for Technology-Enabled Human Resources, Boston: Nicholas Brealey Publishing, 2011. About the Authors Dr. Richard D. Johnson, HRIP, is an associate professor of management at the University at Albany. He has published more than 30 academic and practitioner articles on topics such as e-HR, e-learning, and the psychological and sociological impacts of technology at work. His research has been published in leading journals such as Information Systems Research, the International Journal of Human-Computer Studies, and the Journal of Managerial Psychology. He is a co-author of the book, Human Resource Information Systems: Basics, Applications, and Future Directions. Dr. Johnson teaches courses on human resources and HRIS in the MBA specialization at the University at Albany. He can be reached at drj_hris@verizon.net. Dr. Hal G. Gueutal has published more than 50 academic and practitioner articles, and regularly speaks at both scientific and practitioner conferences. Recently, he co-edited The Brave New World of eHR, an invited volume for the Society for Industrial and Organizational Psychology’s (SIOP) Professional Practice Series and served as editor for a special issue on HR technology for the Journal of Managerial Psychology. His research has been cited in publications ranging from The Wall Street Journal to USA Today. Professor Gueutal leads the Human Resource Information Systems MBA specialization at the University at Albany. He can be reached at h.gueutal@yahoo.com. Dr. Janet Marler is an associate professor and Management Department chair at the University at Albany where she also teaches MBA programs in HRIS, HR, and Compensation Strategy. Her research centers on the strategic use of HRIS, compensation strategy, and work and family and has been published in several leading academic journals and book chapters. She has served on the Oracle and PeopleSoft Academic Advisory Boards. In addition, she has presented her research related to e-HR at national and international conferences. She earned her Ph.D. from Cornell University. She can be reached at jmarler@albany.edu. www.ihrim.org • Workforce Solutions Review • APRIL/MAY 2012 17