Field Trip and Case Studies of Chinese Enterprises
This program is specially designed to give overseas students and business
professionals exposure to China’s vibrant business scene and to enhance their
business knowledge in the business context. It will also further their understanding
about the political, economic, social and cultural aspects of “doing business” in China
and the impact of Chinese economy in the globalization era. The whole program is
taught in English.
Students will have a chance to explore various types of business institutions
ranging from private and state-owned companies to multinational companies in
joint-venture arrangements such as Tianjin Dynasty Winery Ltd., Tasly
Pharmaceutical Group Co., Ltd., OTIS Elevators Co., Ltd. and ROHM Co., Ltd. All the
cases are chosen from the real business cases of multinational companies that have
successfully entered the Chinese market through adopting unique marketing
strategies and also from large Chinese corporations that have entered the global
market. Through field tours, discussion of these cases and tasks related to these
cases, students will gain knowledge about economic terms and marketing strategy,
learn to apply theories to solve problems in real business settings and most
importantly have a better cultural awareness about the Chinese business world in
the context of globalization.
For those students and business professionals with concrete career interests
related to working or do business in China, this program will enable them to explore
the skills they would need to acquire or develop further in order to work or set up
business successfully in this environment.
Contact
Mr. Wu Gang
Associate Dean of International College
Tianjin Open University
Tel. : 86-22-23679937
Email: osteosis@foxmail.com
Ms. Niu Ana
Director of International Programs
Tianjin Open University
Tel. : 86-22-23671302
Email: niuana@hotmail.com
Field Trip and Case Studies of Chinese Enterprises
Time
Day 1
08:30-10:00
10:30-12:00
14:00-15:30
Opening Ceremony
Chinese Business
Environment
Marketing & Brand
Management of
Chinese Wine Market
Field Trip:
Tianjin Dynasty Winery Ltd.
Day 2
Day 3
Brand Integration
Strategy of Tianjin
Dynasty Winery Ltd.
International Market
Strategy & Entry Mode
of Tasly Group
Integration &
Application of Brand
Strategy of Tasly
Day 6
Trip to the Great Wall
Day 7
Field Trip:
OTIS Elevators Co., Ltd.
Day 8
The Art of Business
Negotiation in China
Field Trip:
Tasly Pharmaceutical Group Co., Ltd.
Day 4
Day 5
Dynasty’s Strategy to
Compete with High-end
Brand
International Marketing
Strategy of OTIS
KAM Relationship
Marketing Strategy of
OTIS
Business Etiquette
in China
Innovative Marketing
Strategy of OTIS
Field Trip:
ROHM Co., Ltd.
Day 9
Day 10
ROHM’s Strategy to
Enter into China’s
Market
Competitive Marketing
Strategy of ROHM
Dynamic Positioning
of Relationship
Marketing
Day 11
Current Status,
Challenge and Outlook
of SME in China
The Strategy of
Business Negotiation
International Strategy
of Chinese Enterprises
Day 12
Final Exam
Making Chinese
Dumplings
Closing Ceremony