DIRECT RESPONSE.
DIRECT RESULTS.
WE DO IT ALL. WE DO IT RIGHT.
AND, WE GET RESULTS.
Generating leads. Driving sales. Reducing
cost per lead. Improving ROI. However you
measure results, you can count on Tribune
Direct to deliver. That’s why so many major
marketers across the nation turn to us for
their direct response needs.
DATA &
ANALYTICS
STRATEGIC
MARKETING
For more than two decades, Tribune Direct
has provided turnkey marketing solutions
for hundreds of clients, including some of the
largest Fortune 500 companies in the country.
Throughout the year we:
•deliver hundreds of millions of mail pieces,
PRODUCTION
SERVICES
MARKETING
AUTOMATION
If you’re looking to improve your marketing
ROI from beginning to end, call us today.
•deploy millions of email solicitations,
•and build thousands of websites, banner
ads and landing pages.
DATA & ANALYTICS
Data provides the customer insights and performance analytics that drive
results. It is the heartbeat of effective direct response strategies. That’s why
Tribune Direct offers marketers some of the industry’s most advanced and
needed data analytics capabilities.
Our data and analytics team can:
Provide you with access to over 200 million B2C
and 15 million B2B contacts with multiple touch
points for new and existing campaigns.
Create an in-depth demographic, psychographic,
and geographic profile of your customer database
and provide matching prospect records.
Overlay double opt-in email addresses to your
mailing lists to further extend campaign reach
and response rates.
Use PRIZM™, Personicx and other specialized
demographic data systems to refine and enhance
your lists increasing their effectiveness.
Conduct transaction level, post-campaign
analysis to identify actionable insights and build
predictive models to improve response rates
and lower cost per lead.
80
%
Over 80% of a campaign’s
success is determined by
understanding your target
audience and what offer to put
in front of them.
Source: Direct Mail Essentails by Ruth P. Stevens
STRATEGIC MARKETING
Winning campaigns require direct response expertise. Our full-service
direct response agency—Motiv8—is staffed with marketing strategists,
writers, designers and account specialists all working with one goal in
mind—to get results for you.
Our Motiv8 team provides:
Unique strategic and tactical marketing plans
that identify the best channels and formats,
maximizing results for your business.
Nearly 200 years cumulative direct response
marketing experience across print, digital, TV,
radio and outdoor messaging channels.
2.05T
Direct marketing campaigns in
all channels drove more than
$2.05 trillion in U.S. sales.
Source: DMA 2013 Statistical Fact Book
MARKETING AUTOMATION
Bring workflow efficiencies to your campaigns with our turnkey marketing
automation tool—Gizmo. Through a modular, easy-to-use interface, Gizmo
can cleanse and secure data, find new acquisition targets, proof marketing
actions and manage hundreds, even thousands, of locations.
Gizmo can also:
Streamline campaign development and simplify
your approval process reducing launch times
and increasing productivity.
Ensure your data is safe and secure; our systems
and servers comply with all modern privacy and
encryption standards.
14.5
%
Marketing automation can boost
sales productivity by 14.5% and lower
marketing overhead by 12.2%.
Source: http://nucleusresearch.com/research/single/
marketing-drives-crm-roi/
PRODUCTION SERVICES
Whether you’re looking for traditional lettershop execution, full-variable
digital printing or corresponding digital marketing solutions, Tribune
Direct offers best-in-class technology, capabilities and facilities that can
produce any mail or digital campaign you can imagine.
Our production teams can:
Produce response proven formats and interactive
devices including letter packs, catalogs, gift card
personalization and affixing... and more.
Print short- and long-run campaigns including
four-color variable printing for true one-to-one
personalization marketing.
Process mail using innovative camera-match
technology to ensure 2 and 3-way intelligent
inserting for 100% matched mailings.
Provide USPS on-site verification, acceptance
and real-time postal tracking of all your mail
down to the individual piece.
Design, produce and deploy email, banner ads,
microsites and social media campaigns to
increase reach and generate business.
Are you looking for better results?
Give us a call or visit us at tribunedirect.com.
1200
%
When it comes to advertising,
60% of customers still prefer
to get offers by regular mail,
generating a 12-to-1 ROI.
Source: DMA 2013 Statistical Fact Book
Tribune Direct, a division of Tribune Publishing, is one of
the nation’s largest full-service direct response firms with
teams all across the United States.
Allentown
610.841.2300
Baltimore
410.332.6437
Chicago
708.836.2700
Ft Lauderdale
954.425.1312
Fort Worth
817.275.1127
Hartford
860.241.3181
Los Angeles
626.472.5293
Orlando
407.650.6588
Visit us online:
tribunedirect.com