Educating Creative Industry
Entrepreneurs for the Future
Source: A Whole New Mind, by Daniel Pink.
Published by Riverhead, 2005.
Going Global 3 Conference
London, UK, 3-5 December 2008
Dwi Larso
ITB School of Business & Management
Bandung Institute of Technology (ITB),
Bandung, Indonesia
SBM ITB:
•
•
•
•
•
•
ITB Bandung:
Since 1920
Strong in Sciences,
technology, and
Arts/Design
15.000 students
Since 2003
Member of EFMD, AACSB
1.000 students (undergraduate, MBA,
MSc, PhD)
•
•
•
CIEL
Since 2006
20 staff
Research,
Entrepreneurship,
SME Development
•
•
•
•
Large: > 17 thousands island; > 200 Millions people
Diverse: > 300 languages, tribes, religions
Rich: natural resources, cultural resources
One of the biggest democratic countries in the world
•
•
•
Bandung area:
Talents: highly educated,
young (> 20 Good
Universities)
Diversity
Proximity to Jakarta
•
•
•
Yogyakarta area:
Talents: highly educated,
young
Diversity
Cultural Heritage: Java
Kingdom
•
•
•
Bali area:
Talents: educated,
young
Diversity, global
Cultural Heritage:
Hindhu
Creative Industry
• Involvement of Government &
University
– Recently 2008 Indonesian Government
defined 14 subsectors of creative industry
– 2007-2008 CIEL mapping the creative
industry in West Java Province
How Do We See the Future?
Global
Competition
and
Cooperation
Unprecedented
Change
Speed and
Creativity
Entrepreneurs are in Need
Unprecedented
Change
Global & Fierce
Competition
Speed and
Creativity
Persistence &
Perseverance
Teamwork &
Cooperation
Agility &
Flexibility
ENTREPRENEURSHIP
Large
Intrapreneurship
2.25 million units
(4.94%)
Medium
0.06 million units
(0.13%)
Business Development
Small
43.22 million units
(94.93%)
START‐UPS
SMALL BUSINESSES
State of Indonesia’s Businesses
Learning from Maestro
•
•
•
•
•
Real entrepreneurs
Mentorship
Personal Bonding
Character/mindset building
Entrepreneurial Readiness Assessment
Curriculum Setting
• Integrative Business Experience (2nd year)
– 3 semesters: business planning, running, social
responsibility
– A company of 30 students
– Real business but ‘simulated’
– Bank supported
• 1-year e-Track program (4th year)
–
–
–
–
Real business
Angels and Venture established
Incubating
Mentorship: Learning from Maestros
What’s Next
• Sending Young Faculty for PostGraduate and Doctoral degrees
• Joint Research Cooperation: PMI2
• Student exchange program:
– Japan, Netherland, Germany, Switzerland
• Faculty Exchange Program:
– Qatar, UK, USA, Japan, Malaysia
Terima Kasih
CIEL, SBM-ITB
Jl. Ganesha 10, Bandung 40132
Phone: 022.253.1923
Fax: 022.250.4249
Email: ciel@sbm.itb.ac.id
http://ciel.sbm.itb.ac.id