Q3 2014 Investor Fact Sheet Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada by a wide-measure. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council (GCC). Our Promise: We will delight every consumer who comes in contact with our brand by providing superior quality products/services and the ultimate guest experience. Q3 Highlights • Strong same-store sales growth in both Canada and the U.S. driven primarily by gains in average cheque • Sales continued to benefit from innovations including Spicy Crispy Chicken Sandwich and Dark Roast coffee • On August 26, 2014, the Company announced it had entered into a definitive agreement with Burger King Worldwide, Inc. to create the world’s third largest quick service restaurant company • Transaction related costs of $27.3 million had a negative impact of $0.21 on EPS Q3 Same-Store Sales Growth Canada U.S. 3.5% 6.8% Q3 EPS: $0.74 DEVELOPMENT Restaurants Opened (2.2)% Q3 Adjusted EPS*: $0.95 +25.2% CANADA 41 U.S. 10 INTERNATIONAL 6 *Adjusted EPS is a non-GAAP measure. Please see reconciliation information in footnote (1). Key Pillars of our 2014-2018 Strategic Plan: Winning in the New Era CANADA U.S. INTERNATIONAL Defend the core Core and priority market AUV growth Grow and learn in GCC Narrow the average cheque gap Capture new ‘demand spaces’ Extend our brand reach Optimize box and capital deployment model Focus on select core and priority markets Validate strategy in 2014 beyond GCC Redeploy resources Positioned to enter new market(s) in 2015 Q3 2014 Investor Fact Sheet FINANCIAL HIGHLIGHTS (In millions, except Earnings Per Share (EPS). All numbers rounded. All financial information is presented in Canadian dollars.) Q3 2014 Q3 2013 7.5% 5.3% 3.5% 6.8% 1.7% 3.0% Total Revenues $909.2 $825.4 Total Costs & Expenses, net $740.3 $656.5 Operating Income $168.8 $168.8 $196.1 $169.8 Net Income Attributable to THI $98.1 $113.9 Diluted EPS Attributable to THI $0.74 $0.75 Adjusted EPS(1) $0.95 $0.76 Avg. Diluted Shares Outstanding 132.9 150.9 Systemwide Sales Growth* Same-Store Sales Growth Adjusted Operating Can US Income(1) Price Price Price Price Q3 2013 $168.8 $168.8 27.3 - - 1.0 $196.1 $169.8 Q3 2014 Q3 2013 $0.74 $0.75 0.21 - - 0.01 $0.95 $0.76 Diluted EPS Add: Transaction costs Add: Corporate reorganization expenses Adjusted diluted EPS Scott Bonikowsky SVP, Corporate Affairs & IR David Clanachan Chief Operating Officer 18.6% 10.8% Cynthia Devine Chief Financial Officer Mike Meilleur EVP, U.S. Peter Nowlan (as of September 28, 2014) THI Daily (TSX: THI) $92 $88 $84 $80 $76 $72 $68 $64 $60 $56 July August Last Price $88.38 52-week High $89.99 52-week Low $56.12 Jill Sutton Transfer Agent: Roland Walton Computershare Investor Services 1(800) 564-6253 (Within N.A.) 1(514) 982-7555 (Outside N.A.) www.computershare.com/service EVP, General Counsel President, Canada Steve Wuthmann Chief Brand & Marketing EVP, Human Resources Officer September Key Trading Data (as of September 28, 2014) Market Capitalization *All numbers rounded Source: Company information as of September 28, 2014. Chief Executive Officer 51.9% 24.3% 19.4% Operating Margin Net Profit Margin SHARE PERFORMANCE Q3 2014 Add: Corporate reorganization expenses Marc Caira 26.7 3.4 27.2 17.9 Source: Company information as of September 28, 2014. Add: Transaction costs Executive Management: Earnings Revenue Book Cash Flow PROFITABILITY RATIOS INFORMATION ON NON-GAAP MEASURES Reconciliation of Adjusted EPS to to to to Return on Equity Return on Invested Capital Return on Assets Source: Company information as of September 28, 2014. Adjusted operating income 1.2 0.6 3.3 MANAGEMENT EFFECTIVENESS (1)Adjusted operating income and adjusted EPS are non-GAAP measures. Please see below for the reconciliation to Operating Income and EPS, the closest GAAP measure and details of the reconciling items Operating income Current Ratio Quick Ratio Debt to Equity Ratio VALUATION RATIOS *Determined using a constant exchange rate to exclude the effects of foreign currency translation Reconciliation of Adjusted Operating Income FINANCIAL STRENGTH (as of September 28, 2014) ~$11.7 billion Contact: Scott Bonikowsky SVP, Corporate Affairs & Investor Relations (905) 339-6186 bonikowsky_scott@timhortons.com 874 Sinclair Road Oakville, ON L6K 2Y1