Q2 2014 Investor Fact Sheet Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada by a wide-measure. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council (GCC). Our Promise: We will delight every consumer who comes in contact with our brand by providing superior quality products/services and the ultimate guest experience. Q2 Highlights • Acceleration in same-store sales growth contributes to strong operating performance • Successful product innovation contributes to sales growth (eg. Crispy Chicken Sandwich and Frozen Hot Chocolate) • Significant advancements in mobile technology • Company expects 2014 EPS and U.S. same-store sales growth at high end, or slightly above, target ranges Q2 Same-Store Sales Growth Canada U.S. 2.6% 5.9% DEVELOPMENT Q2 EPS: Restaurants Opened $0.92 +13.6% CANADA 29 U.S. 1 INTERNATIONAL 6 Key Pillars of our 2014-2018 Strategic Plan: Winning in the New Era CANADA U.S. INTERNATIONAL Defend the core Core and priority market AUV growth Grow and learn in GCC Narrow the average cheque gap Capture new ‘demand spaces’ Extend our brand reach Optimize box and capital deployment model Focus on select core and priority markets Validate strategy in 2014 beyond GCC Redeploy resources Positioned to enter new market(s) in 2015 Q2 2014 Investor Fact Sheet FINANCIAL STRENGTH (as of June 29, 2014) FINANCIAL HIGHLIGHTS (In millions, except Earnings Per Share (EPS). All numbers rounded. All financial information is presented in Canadian dollars.) Q2 2014 Q2 2013 6.5% 5.0% 2.6% 5.9% 1.5% 1.4% Total Revenues $874.3 $800.1 Total Costs & Expenses, net $682.0 $623.6 Operating Income $192.4 $176.6 Net Income Attributable to THI $123.8 $123.7 Diluted EPS Attributable to THI $0.92 $0.81 Avg. Diluted Shares Outstanding 134.4 152.6 Systemwide Sales Growth* Same-Store Sales Growth Can US Current Ratio Quick Ratio Debt to Equity Ratio 1.2 0.6 3.7 VALUATION RATIOS Price Price Price Price to to to to Earnings Revenue Book Cash Flow 18.1 2.3 20.2 11.8 MANAGEMENT EFFECTIVENESS Return on Equity Return on Invested Capital Return on Assets 53.0% 24.9% 20.5% PROFITABILITY RATIOS *Determined using a constant exchange rate to exclude the effects of foreign currency Operating Margin Net Profit Margin translation Source: Company information as of June 29, 2014. 22.0% 14.2% Source: Company information as of June 29, 2014. SHARE PERFORMANCE QUARTERLY DIVIDEND HISTORY (as of June 29, 2014) THI Daily (TSX: THI) Dividend $0.35 $0.30 $64 $62 $60 $58 $56 $54 $52 23% $0.25 24% $0.20 24% $0.15 31% April 30% May June $0.10 Key Trading Data (as of June 29, 2014) $0.05 2009 Payout Range 2010 20-25% 2011 2012 30-35% 2013 2014 35-40% * Percentages rounded Complete history at www.timhortons.com/ca/en/corporate/dividend.php Executive Management: Marc Caira Chief Executive Officer Scott Bonikowsky SVP, Corporate Affairs & IR David Clanachan Chief Operating Officer Cynthia Devine Chief Financial Officer Mike Meilleur EVP, U.S. Peter Nowlan Last Price $58.41 52-week High $64.18 52-week Low $56.06 Market Capitalization Jill Sutton Transfer Agent: Roland Walton Computershare Investor Services 1(800) 564-6253 (Within N.A.) 1(514) 982-7555 (Outside N.A.) www.computershare.com/service EVP, General Counsel President, Canada Steve Wuthmann Chief Brand & Marketing EVP, Human Resources Officer ~$7.8 billion Contact: Scott Bonikowsky SVP, Corporate Affairs & Investor Relations (905) 339-6186 bonikowsky_scott@timhortons.com 874 Sinclair Road Oakville, ON L6K 2Y1