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Discover and express your Brand Idea
Flextronics
A case study in brand partnership
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© 2013 Johnson Beesley LLC. All rights reserved
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Our relationship with Flextronics began when we
were chosen to redesign their corporate brochure.
The brief was to create a flagship print piece to
tell a cohesive story (in multiple languages), push
creative boundaries, and most importantly, to
honor core principles of the brand identity.
To align ourselves, we first studied and assessed
the existing identity and brand guidelines.
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Flextronics case study / June 13 2013 / P2
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The starting point – working with the latest corporate identity refresh
2.1
Trademark
Parent Logotype
Logo
2.6
Trademark
Partner Branding Full Color
Flextronics Symbol
Logo
Used across all geographic regions and Partners, the Flextronics
Parent logo is the primary identifier of all Flextronics activity. In
advertising, print and online communications, the Parent logo
clearly represents the Flextronics Brand.
To help maintain the strength of the Flextronics Brand, it is
important to use the logo in a consistent manner, as shown in
these guidelines.
The logo consists of two elements: the Flextronics Parent
logotype in Flextronics Blue and the ‘Broken X’ symbol at the end
in a gradient derived from Flextronics Blue.
Brand Guidelines 1.1
Building the Brand - A Visual System
The Parent Logotype is always positioned to the left of the
Flextronics Symbol at a fixed, relative size.
This iteration of the identity should only ever be used on a white
or very light background with plenty of clear space surrounding.
Alternative identities have been created for various backgrounds,
production processes and media. No aspect of this identity should
be altered; any variation of the logo diminishes the visual identity
of Flextronics and Partners.
To ensure consistency of appearance, approved electronic
artwork should always be used.
Building the Brand – A Visual System
3.1
Graphic Standards
Primary Color Palette
Flextronics Blue
Flextronics Grey
PMS = PMS 289 U
CMYK C=100 M=64 Y=0 K=60
RGB R= 0 G=51 B=102
HEX VALUE = 003366
PMS = PMS Cool Gray 9 U
CMYK C=0 M=0 Y=0 K=51
RGB R= 102 G=102 B=102
HEX VALUE = 666666
Partner Branding Full Color
Building the Brand – A Visual System
3.2
Graphic Standards
Expanded Optional Color Palette
3.3
Graphic Standards
Typography - Business Systems
70% Screen
100% Color
Primary Color Palette
The Flextronics color palette shown on this page has been coordinated
to work with all the facets of the Corporate identity system and is the
primary color palette.
Each color complements the other to reinforce the brand identity. These
colors should always be predominant in any layout of proprietary visual
information.
Flextronics Blue should be used for Corporate and Partner branding.
Flextronics should only be used for supporting typography.
Building the Brand – A Visual System
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Master artwork for all logos is available in each color reproduction
option to suit a range of media, backgrounds and applications.
Base logos are available in the following color variations:
Flextronics Blue on White
White on Flextronics Blue
Black on White
White on Black
Transparent Backgrounds
White No Background
30% Black Overprint
60% Black Overprint
Gray Blue
Bright Blue
Light Blue
Purple
Violet
Amethyst
Neutral
Brown
CMYK 60C 30M 0Y 11K
CMYK 70C 50M 0Y 0K
CMYK 40C 15M 0Y 0K
CMYK 36C 36M 0Y 0K
CMYK 40C 60M 0Y 0K
CMYK 75C 100M 15Y 0K
CMYK 25C 20M 40Y 0K
CMYK 0C 65M 100Y 65K
Spot PMS646
Spot PMS2718
Spot PMS283
Spot PMS2705
Spot PMS2577
Spot PMS526
Spot PMS452
Spot PMS469
RGB 102R 140G 185B
RGB 85R 126G 204B
RGB 153R 204G 255B
RGB 153R 153G 204B
RGB 153R 102G 204B
RGB 102R 51G 153B
RGB 204R 204G 153B
RGB 102R 51G 0B
HEX # 668CB9
HEX # 557ECC
HEX #99CCFF
HEX #9999CC
HEX #9966CC
HEX #663399
HEX #CCCC99
HEX #663300
Tangerine
Orange
Yellow
Lime
Green
Aqua
Ivory
CMYK 0C 65M 100Y 0K
CMYK 0C 35M 100Y 0K
CMYK 0C 15M 100Y 0K
CMYK 40C 0M 100Y 15K
CMYK 60C 10M 100Y 25K
CMYK 80C 0M 55Y 0K
CMYK 10C 10M 20Y 0K
Spot PMS151
Spot PMS130
Spot PMS109
Spot PMS383
Spot PMS377
Spot PMS339
Spot PMS4545
RGB 255R 102G 0B
RGB 255R 204G 51B
RGB 255R 204G 0B
RGB 153R 153G 0B
RGB 102R 153G 0B
RGB 0R 153G 153B
RGB 220R 220G 204B
HEX #FF6600
HEX #FFCC33
HEX #FFCC00
HEX #999900
HEX #669900
HEX #009999
HEX #DCDCCC
Expanded Optional Color Palette
The expanded optional color palette is meant to be used to enhance
PowerPoint presentations and other collateral. It is not meant to be
used for logo color.
Typography - Business Systems
Flextronics communications have a distinctive look and feel.
A consistent approach to the use of typography helps to achieve the
Flextronics look worldwide.
These guidelines explain the basics of Flextronics typography: the
Flextronics font, typesetting style, and the use of color.
Follow the typographic standards shown in these guidelines whenever
you produce a Flextronics communication.
Building the Brand – A Visual System
The typographic specifications given here are for use in printed
communications. In addition to these specifications, layout templates
are available for many Flextronics printed documents.
Flextronics online communications must also maintain Flextronics’
consistent typographic look.
Type specifications are set in online production templates developed by
the Flextronics Corporate Marketing Team.
Building the Brand – A Visual System
Flextronics case study / June 13 2013 / P3
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The starting point – working with the latest corporate identity refresh
5.1
PowerPoint
PowerPoint Cover, Divider and Thank You Slide
6.5
Marketing Collateral
Datasheet Folder Template
Takeaways:
n Guidelines constructed with
employees in mind, not
creative professionals
People
Finance
Sustainability
Technology
n ‘Damage limitation’ the name
of the game
PowerPoint Cover, Divider and Thank You Slide - Our Four Themes
The PowerPoint Cover, Divider and Thank You slides have been
inserted into your template deck.
There are 4 themes to select from allowing you to select the theme
which best suits your PPT’s content and your audience.
There are templates for the Flextronics Parent brand and all Partner
brands.
These presentations contain masters for layout, typography, and color
scheme to main the consistency of the Flextronics brand.
Colour Shift
All users should take care that the color model used [RGB vs CMYK] is
appropriate to the final reproduction method specified for artwork.
As screens vary from user to user it is not always clear that colors
remain consistent, always check color formulas are accurate using
the color measuring element of the software program in use. RGB for
Flextronics Blue – R 0, G51, B102
All templates are accessible at the Marketing section of the
Flextronics Corporate Intranet site.
n Room to push the brand
creatively
Datasheet Folder Template
Optional CONFIDENTIAL copy box.
Building the Brand – A Visual System
Building the Brand – A Visual System
6.10
Marketing Collateral
Poster A1 840mm X 594mm
Header statement
placed here.
Artwork placed here.
Secondary message placed here. Secondary
message placed here. Secondary message
placed here.
Call to action placed here - further / contact information
Posters & Banners Template
6.11
Marketing Collateral
Advert Templates
NOTE: Sample copy only for illustrative purposes.
Banner 2.1m x 1m
Global Manufacturing Solutions.
Header statement
placed here.
Artwork placed here.
Secondary message placed here. Secondary
message placed here. Secondary message
placed here.
Global Manufacturing Solutions.
What can
we do
for you?
What can
we do
for you?
Call to action placed here - further / contact information
Landscape
Posters & Banners Template
Portrait
Advert Templates
Building the Brand – A Visual System
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Building the Brand – A Visual System
Flextronics case study / June 13 2013 / P4
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With a clear understanding of the brand system,
we demonstrated our ability to move the brand
forward in a creative way, while remaining true
to the core identity.
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Flextronics case study / June 13 2013 / P5
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Project 1 – corporate brochure 2012
Brief:
n High production values
n Communicate a sense of
moving forward
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Flextronics case study / June 13 2013 / P6
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Project 1 – corporate brochure 2012
Brief:
n High production values
n Communicate a sense of
moving forward
n Tell a story that engages
n Break out of the ‘boxy’
approach to other brand
communications.
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Flextronics case study / June 13 2013 / P7
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Having shown that we could work within
standards while applying creativity to the parent
brand, our next project challenged us to narrow
our focus and deliver value to a Business Group.
The trade show campaign we created and
implemented for the Aerospace & Defense group
far exceeded past efforts, while maintaining a strict
adherence to the existing brand guidelines.
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Flextronics case study / June 13 2013 / P8
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Project 2 – trade show ads and stand
Brief:
n Design press ad and
stand graphics to support
show presence
n Incorporate elements of
identity ‘progress’ from
corporate brochure but
remain within current ID
guidelines
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Popup & Pullup graphics concepts / Flextronics C.A.M. Conference Stand Graphics / V6 / 04-13-12
2
Flextronics case study / June 13 2013 / P9
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Fully immersed in the brand, we then won an
opportunity to engage in a project that utilized
all of our agency’s services.
Tasked with attracting quality candidates and
reducing cost of staffing, our brief was to audit
and redefine the employer value proposition,
develop a thought leadership platform, and
create, launch and maintain a multi-channel
socially-driven employer brand campaign.
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Flextronics case study / June 13 2013 / P10
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Project 3 – employer brand platform
Brief:
n Discover and define the
employer ‘Brand Idea’
n Develop a thought
leadership platform
n Create a visual identity to
express the ‘Brand Idea’
n Create a recruitment
campaign to be
communicated through
a variety of channels
n Develop and maintan a
social media ecosystem
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Flextronics case study / June 13 2013 / P11
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Project 3 – employer brand platform
Step 1: create the foundation
1: BRAND PERSONALITY
1.1: ANALYSIS VALUE DEFINITIONS
n Define brand personality
The following are definitions for the Associated Values used for the purposes of this analysis. Definitions were
based on the intention of responders, context, and the overall appropriateness to the brand. Values that did not
require specific definition are not listed.
ADAPTABLE =
Flexible, diverse resources, the ability to pull the best
from many different things
EXCELLENCE =
Commitment to high quality and efficiency, craft and
leadership, innovative
ATTENTIVE =
Detail-orientated, listens, perceptive, carefully
considers
FRUGAL =
Prioritizes savings over marginal benefits
GLOBAL =
CREATIVE =
Gleaning new insights, innovating a new process or
approach
Inclusive, accessible, open-minded, culturally savvy,
experienced
INDEPENDENT =
Self reliant, confident, free-thinking
INNOVATIVE =
Constantly improving, operationally creative, finding
connections, new ways to do old things
INSIGHTFUL =
Practical application of acquired knowledge, proactive
Interested and participatory, aware, up-to-date on
current events and pop culture
INSPIRATIONAL =
Enthusiastic, engaging, encouraging
DEPENDABLE =
Being your word, committed to mission, supportive
INTELLIGENT =
Able and willing to acquire new knowledge and apply it
DETERMINED =
A relentless drive to win, driven, curious, dedicated,
enterprising
LEADERSHIP =
Personal belief, worthy of respect, inspiring
OPEN =
Willing to explore alternatives and suggestions
DRIVEN =
Committed and engaged, can-do, willing, hardworking, strives to win
OPTIMISTIC =
Forward-looking, positive, relaxed, confident, enjoyable
EFFICIENT =
Finding ways to improve processes
PERFORMANCE =
Reliable, hi-tech, advanced, successful
ENTERPRISING =
Forward-looking, entrepreneurial, able to seize the
initiative
PERSEVERANCE =
Committed, goal-orientated, steadfast
Finding the ‘fit’
CARING =
Enjoys other people, thoughtful, doing the right thing,
contributes to a wider community
Defining the Flextronics employer brand platform
CONVENIENT =
Accessible, easy and efficient
Platform 1.4: Employer brand idea and interim
expression guidelines
CURRENT =
n Define core values
EMPLOYER BRAND PLATFORM 1.4 P4
1.2: BRAND CHARACTER TRAITS
1.2.1: ANIMAL: ALASKAN MALAMUTE
1.2: BRAND CHARACTER TRAITS
1.2.16: MYTHOLOGICAL CHARACTER: HERMES
ASSOCIATED VALUES
• Plays a wide variety of roles: as sled dogs, hauling freight, performance dog, family pets
• Has retained more of its original form and function than many other modern breeds, including its
distinctive appearance
RATIONAL
EMOTIONAL
INTRINSIC
SMART
COLLABORATIVE
STRONG
DEVOTED
ACTIVE
• Because it has a long genetic foundation of living in the harshest environment imaginable, many of its
behaviours are evolved to conform with “survival of the fittest” – thus, their strong, independent personality
RATIONAL
• Characterized by a sharp mind and fluid communication
EMOTIONAL
INTRINSIC
RESOURCEFUL
DETERMINED
COMMUNICATIVE
ADAPTABLE
COLLABORATIVE
ASTUTE
• Associated with symbols the rooster and the tortoise, purse or pouch, winged sandals, winged cap, the
herald’s staff, the Greek kerykeion or Latin caduceus
PRESENCE
• Is directionally savvy
• While they are generally slower in long-distance dogsled racing against smaller and faster breeds, their
usefulness lies in the ability to help move heavy objects over shorter distances
ASSOCIATED VALUES
• Known as the divine messenger of the Olympian gods in Greek mythology
FLEXTRONICS ESTEEMS:
• Heralded as the god of wit, poetry, language and invention
FLEXTRONICS ESTEEMS:
• Team players who enjoy the challenge of tackling
large, immediate challenges
• People who are able to bridge worlds and adapt
quickly to new environments
• Known for being fleet-footed, cunning and sly – but with a big heart
• Is incredibly resourceful and influential, being a irreverent diplomat between god and human
• The ability to keep overall objectives in mind
• Keen insight and the ability to can read between
the lines
• Commonly characterized as independent and resourceful
• Because of their intelligence, they can be difficult dogs to train. However, if the trainer understands Malamutes
and how to keep them motivated, success is possible
• The ability to react quickly
• Those who are independent in spirit but have a
strong sense of being part of a larger community
• Is quite fond of people, a trait that makes them particularly sought-after family dogs
• Strong opinions when they are sincerely held
and respectfully given
• Although usually quiet dogs that seldom bark, when a Malamute does vocalize, it often appears to be “talking”
by vocalizing a “woo woo” sound
• Toughness and drive that are not exclusive of
playfulness and sociability
• A caring nature, big heart and collaborative
personality
• People who are inherently resourceful and ready
for anything
EMPLOYER BRAND PLATFORM 1.4 P6
EMPLOYER BRAND PLATFORM 1.4 P21
2: BRAND VALUES
2.2: BRAND PYRAMID
2: BRAND VALUES
2.1: CORE VALUES SUMMARY
RATIONAL VALUE
INSTANCES
TOTAL
EMOTIONAL VALUE
INSTANCES
TOTAL
1. SMART
2. INNOVATIVE
3. DEPENDABLE
4. PERFORMANCE
5. ATTENTIVE
6. EFFICIENT
4+5
5+1
3+3
2+1
3
1+1
9
6
6
3
3
2
1. COLLABORATIVE
2. STYLISH
3. DETERMINED
4. UNPRETENTIOUS
5+5
5+4
2+5
3+3
10
9
7
6
3
1
1
1
1
1
1
1
1
to:
1
4
3
2
3
1
1
3
6
3
2
1
1
1
1
1
1
1
1
1
1
1
1
to:
4
3
1
1
3
2
3
1
2
2
1
2
3
1
Reassigned*:
INSIGHTFUL
PROFESSIONAL
CONSISTENT
KNOWLEDGEABLE
BALANCED
RESOURCEFUL
ADAPTABLE
VALUED
FRUGAL
Reassigned*:
PLAYFUL
DRIVEN
HARMONIOUS
APPRECIATIVE
CURIOUS
CLASSY
DEDICATED
OPEN
PRESENCE
INSPIRATIONAL
APPEALING
CREATIVE
ENTERPRISING
OPTIMISTIC
INTRINSIC VALUE
INSTANCES
1. WINNING
2. STRAIGHTFORWARD
3. INTELLIGENT
4. GLOBAL
5. ADAPTABLE
Reassigned*:
STRONG
ACTIVE
EXCELLENCE
PROFESSIONAL
DIVERSE
RELAXED
SIMPLE
CONVENIENT
SKILLED
ENJOYABLE
PLAYFUL
COMMUNICATIVE
ASTUTE
TOTAL
3+3
1+5
2+3
3+1
1+2
6
6
5
4
3
1
1
1
1
2
1
1
1
1
1
1
1
1
to:
1
1
1
3
5
2
2
2
3
2
2
4
3
RATIONAL
EMOTIONAL
INTRINSIC
HEAD
HEART
GUTS
DEPENDABLE / INNOVATIVE /
PERFORMANCE / SMART
DETERMINED / COLLABORATIVE /
STYLISH / UNPRETENTIOUS
ADAPTABLE / GLOBAL / INTELLIGENT /
STRAIGHTFORWARD / WINNING
* Note: Where a value was not identified sufficient times to give clear insight, similar values are grouped together and their scores amalgamated and where necessary,
a more inclusive term is substituted.
EMPLOYER BRAND PLATFORM 1.4 P23
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EMPLOYER BRAND PLATFORM 1.4 P24
Flextronics case study / June 13 2013 / P12
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3 : EMPLOYER BRAND PROFILE
3.1: PERSONALITY PROFILES
Project 3 – employer brand platform
Step 1: create the foundation
3: EMPLOYER BRAND PROFILE
3.2.3: PERSONALITY WORD CLOUD: COMBINED
n Define brand personality
Based on the analysis above, a potential profile of Flextronics as an employer could be:
Mathew
Matthew just turned 40, and he’s never been more excited about where his life is going. He’s put blood, sweat and tears into developing his
career, and has worked his way up from the ground floor [determined]. He’s a dynamo at the office, and believes in giving nothing but 100%
of himself 100% of the time [performance, winning]. His parents are from Denmark, but he was raised in California. While attending Cornell
for his degree [intelligent], he worked as an intern at a tech start-up, and ended up heading their technology efforts upon graduation [smart,
determined, innovative] because of the high levels of excellence he brought to everything he does [performance, winning]. He loved the fastpaced, always-on, team-centric energy of the start-up [innovative, collaborative] but eventually left there to start his own business [innovative]
that allowed him to work abroad for 4 years in various countries as an independent consultant [adaptable, global]. He then returned to
California, where he met his wife, who’s also in the industry. Although he’s been at Flextronics for over 7 years [dependable], Matt still loves
the excitement of tackling unexpected challenges with his team [innovative, collaborative, adaptable]. He comes to work ready to achieve
more and better than he did yesterday [determined, winning, performance]. Enthusiastic about everything he puts into his life, he is an avid
basketball fan, and loves all snow sports [straightforward]. He is always trying out the latest gadgets, but not because he wants to appear
hip [unpretentious] – instead, he is genuinely passionate about invention in all forms, and loves to inspire and be inspired by technology
[stylish, smart, global]. Matt describes himself as “hard-working, easy-going ” [dependable, performance, straightforward, unpretentious]. His
coworkers jokingly nicknamed him “Al” - short for Alligator, because, they say, “he might not be on your radar, but when he sinks his teeth into
something, you know it.” [performance, winning].
n Define core values
n Define example
employee profiles
A potential prospective employee profile might look like:
Rob
Although he only graduated a couple of years ago with a B.S. in engineering from Harvey-Mudd, Rob already has a ton of work and life
experience [smart, determined, adaptable, intelligent]. Being a Millennial he knows software, tech, trends, social media like the back of
his hand [innovative, collaborative, global], but his passion is making things (he is a regular at the Maker Faire) [innovative, determined,
adaptable]. His Dad is originally from Shanghai and his mom is from the UK, but Rob was born in the US and grew up on the east and
west coasts. Rob knew the industry climate, so as he was graduating he recognized that most manufacturing jobs were based abroad.
Like a true engineer, he assessed the situation and came up with an innovative solution: he found a small American bicycle company with
manufacturing headquarters overseas and got hired [smart, global]. This also enabled him to combine his sporting prowess from college
(where he’d been a champion cyclist) with his professional career by becoming the technical director for the works team [performance,
collaborative, winning]. After two years he moved back to be closer to his family using the money he’d made to buy a small investment
property in lower SOMA in San Francisco [dependable, smart, unpretentious].
EMPLOYER BRAND PLATFORM 1.4 P25
n Propose ‘Brand Idea’
n Propose brand expression
EMPLOYER BRAND PLATFORM 1.4 P29
4: EMPLOYER BRAND IDEA
4.2: EMPLOYER BRAND IDEA
4: EMPLOYER BRAND IDEA
4.2.1: EMPLOYER BRAND IDEA: DEFINITION
COLLABORATIVELY INNOVATIVE PERFORMANCE
COLLABORATIVELY INNOVATIVE PERFORMANCE
COLLABORATIVE = Collective power, caring,
teamwork
EMPLOYER BRAND PLATFORM 1.4 P31
INNOVATIVE = Constantly improving, operationally
creative , finding connections, new
ways to do old things
PERFORMANCE = Reliable, hi-tech, advanced,
successful
EMPLOYER BRAND PLATFORM 1.4 P32
4: EMPLOYER BRAND IDEA
4.3: EMPLOYER BRAND IDEA: EXPRESSION
5: APPENDICES
5.1: APPENDIX 1: SUGGESTED EMPLOYEE VIDEO PROFILES
Employees to be profiled for the videos should be people who are:
• Creative and innovative:
i.e. has a story about how they helped improve the design of a customer
product
• Hardworking:
i.e. has an example of how s/he was determined to come through for a
client or coworker
• Fun, friendly, likeable:
i.e. is well-liked by coworkers, has been reported as such by clients
• Intriguing:
i.e. has an interesting story to tell about their life path, personal history,
and how they came to work at Flextronics. They have real ‘interestappeal’ as to why they chose to work at Flextronics and how their career
has blossomed since coming to work there and can therefore provide
a clear example of the learning and advancement possibilities available
within Flextronics
• Global:
i.e. has had exposure to other places, travels, born outside the US, lived
outside the US, takes interest in global culture and regions
• Enthusiastic:
i.e. has energy and excitement about what they’re working on, a new
project coming down the line, their family, their outside activities, and are
generally is engaged with their lives
POWER UP.
• Excellence in everything they do: i.e. they go the extra effort, never settle for “just good enough” are forwardlooking, take pride in their work, have a story about a time they went the
extra mile, and maybe also can tell about an outside activity or something
in their personal life that they put their heart into
EMPLOYER BRAND PLATFORM 1.4 P33
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EMPLOYER BRAND PLATFORM 1.4 P35
Flextronics case study / June 13 2013 / P13
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Project 3 – employer brand platform
Step 2: express the ‘Brand Idea’
n Create a visual identity
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Flextronics case study / June 13 2013 / P14
the product of this culture and therefore he prioritizes words from the ‘performance’ section and the balance
of tone and style is directed accordingly. He would then employ the activation methods listed below in order to
propagate his TLP platform.
johnsonbeesley
Thought leader
Messaging
Tone & style
Project 3 – employer brand platform
Mike McNamara
Culture
Concerted Collective Combined
Engage Global Integrated Joint Mutual
Open Shared Social Transparent Weave
United
Inventive Pioneering, Original Rapid
Reinvent Solutions Spearheading
Attentive Balanced Dependable Flexible
Friendly Unpretentious
Active Can-do attitude Clear Direct
Enterprising Insightful Optimistic
Smart
Change Evolve Fresh Intelligent
Unconventional Vanguard
Able Adaptable Astute Capable Compel
Competent Competitive Determined,
Driven Effectual Efficient Evoke
Excellence Intent Passion Persistent
Potent Powerful Proficient Resolve
Repeatable Resourceful Skilled
Tireless Unceasing Winning
Step 2: express the ‘Brand Idea’
n Create a visual identity
n Create a verbal identity
Confident Evocative Passionate
Precise Professional Strong
Example
Flextronics has a singular culture aligned with common language and collaboration to solve difficult problems for our customers
and provide solutions that give them a competitive advantage in the global marketplace. We have a granular focus on winning,
innovation, procedural efficiency, and putting in that “extra 10%” to deliver the most powerful solutions in the EMS industry.
Activation
1) Create and contribute to ‘The Extra 10’ blog and advertise it to your contacts.
2) Subscribe to client blogs from Cisco, HP, NASA etc and take an active part in the discussions.
3) Be aware of opportunities to be interviewed at events in areas to which you travel, such as being in the city where a party convention
is taking place.
4) Always use photos and/or videos to illustrate your entries.
5) Remember to always be ‘social’ in social channels. Listen as well as speak.
FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P15
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Flextronics case study / June 13 2013 / P15
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Project 3 – employer brand platform
Step 3: roll out campaign
n Select, shoot and edit employee
‘Power Moment’ videos
n Design campaign pages for
internet and intranet
n Create and manage Facebook,
Twitter, LinkedIn, YouTube and
Vimeo pages
n Create and deploy
Facebook App
n Create and manage blog site
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Flextronics case study / June 13 2013 / P16
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Project 3 – employer brand platform
1: BRAND VOICE
1.1: DEFINITIONS AND COMMUNICATION GOALS
Step 4: keeping it on track
ndary words (tone and style)
Seco
The brand voice is derived from definitions outlined
in the Brand Idea. As such, these establish what our
communication goals are.
s
ou
nti
ete
pr
Un
ly,
Act
ive
,C
an
-do
ry words (messaging)
Prima
Collective
Po
we
r,
Attentive, Bala
nced
, De
pen
dab
le,
Fle
xib
le,
Fr
ie
nd
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,
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e, Co
Con
mbi
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, So d, E
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ran e,
sp G
ar
COLLABORATIVELY
INNOVATIVE
PERFORMANCE
li a
bl
uc e , H
c e i-t e c
,
h,
ssf
nc ed
u l, S A d v a
u st ai n a bl e
COLLABORATIVE
Collective power,
Caring, Teamwork
eering, Original, Rapid
Pion
,
ive,
ntional, Vanguard
ent nconve
nv
g, U
t, I
en adin
llig he
te ear
Sp
Brand Idea:
Co
n
cre st
a
N
Re
Expression guidelines 1.0
mwork
Tea
Operationa
lly
ving,
pro
n
im ding con ections,
tly Fin
do old thin
gs
an ive, ays to
t
w
ew
Flextronics EVP October 2012
g,
rin
Ca
DEFINITIONS:
atti
tu
de
,
ptimistic, Smart
htful, O
Insig
ing,
pris
ter
En
ct,
ire
r, D
ea
Cl
Chan
t,
ge,
Join
Evo
Rein
ed,
rat nited
ven lve,
eg
t, S Fre
Int ve, U
olu sh
al, ea
tio , I
b
u
n
W
m
i
c
ation
m
ns n
lo t,
goa
nd co
,
en
Bra
ls
n Create visual and
verbal guidelines
INNOVATIVE
Constantly improving,
Operationally creative,
Finding connections,
New ways to do
old things
iv
er e,
s
W iste
inn nt,
ing
S
le
Ab in
m
ter , P
De tent
Po
,A
PERFORMANCE
Reliable, Hi-tech,
Advanced, Successful,
Sustainable
tit
pe
ed dap
P
m
ta
ro , D
Co ion, g,
fic riv ble,
nt,
s
in
As
ien en,
ete Pas eas
t, R Effe tute, Ca
om p
t,
c
C
n
,
n
l
p
e
a
e
p
c
ble, Com
t
es
U
olv tual, Effi
e, In ess,
e, R
l
cient, Evoke, Excellenc
e
Tir
epea
illed,
table, R
k
S
,
l
u
f
esource
Co
nfid
ent,
g
on
Str
Evo
nal,
cative
ssio
, Passionate, Precise, Profe
FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P4
2: THOUGHT LEADERSHIP PLATFORM
2.1: STRATEGIC OVERVIEW
METHOD
Each thought leader’s talking points are a forum
for expressing the Brand Idea. It is essential that,
although the subject matter may differ, it is expressed
using a common voice.
D
HO
ET
M
Ca
the
rin
e
Confident Evocative Passionate
Precise Professional Strong
Mike Denn
is
Manufacturing on
solut
ions
Active Can-do attitude Clear Direct
Enterprising Insightful Optimistic Smart
METHO
D
Attentive Balanced Dependable
Flexible Friendly Unpretentious
Brand Idea:
Co
n
cre st
a
N
COLLABORATIVELY
INNOVATIVE
PERFORMANCE
OD
METH
Change Evolve Fresh Intelligent Inventive
Pioneering, Original Rapid Reinvent
Solutions Spearheading Unconventional
Vanguard
COLLABORATIVE
Collective power,
Caring, Teamwork
Smolley
Dave Costs
Tech
Weave United
mwork
Tea
g,
rin
Ca
Ca
r
Su olin
pp e D
ly
ch o
a
ions
im ding
,
tly Fin
do old thin
gs
an ive, ays to
t
w
ew
Tone & style
Concerted Collective Combined
Engage Global Integrated Joint Mutual
Open Shared Social Transparent
, Power Mom
er Up
ent,
Pow
Po
we
.g.
:e
rO
ns
10
xtra
eE
Th
Operationa
lly
ving,
n,
pro
connect
Messaging
Able Adaptable Astute Capable Compel
Competent Competitive Determined,
Driven Effectual Efficient Evoke
Excellence Intent Passion Persistent
Potent Powerful Proficient Resolve
Repeatable Resourceful Skilled
Tireless Unceasing Winning
ME
TH
O
D
Mike McNamara
Culture
es
lad
z-B
de
an
rn .R
He .S.E
C
y
le
w ns
i
As the subject matter is primarily concerned with describing the work environment, the focus of the messaging
is drawn from the ‘collaborative’ section, though not exclusively so, and the tone and style is therefore aligned
with these selections. Note also how words with similar meanings have been substituted for palette words in
order to improve the flow.
Collective
Po
we
r,
Here is an example of how the verbal guidelines have been used to refresh an existing piece, taken from the
careers section of our internet site.
Bran
de
xp
re
ss
io
1: BRAND VOICE
1.4: WORKING EXAMPLE
INNOVATIVE
Constantly improving,
Operationally creative,
Finding connections,
New ways to do
old things
Re
PERFORMANCE
Reliable, Hi-tech,
Advanced, Successful,
Sustainable
OD
E
er C S
gy
yke
Di Gene s
str
ibu ration
tion
Hi
gh Pau
Pre l Hu
m
cis
ion, phries
Zero
defects
ME
TH O
D
ME
TH
&
En
S
OD
FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P10
li a
TH
At Flextronics, we recognize that we cannot do what we do without each other. Your teammates will have a strong social conscience
and genuine collaborative spirit. You’ll contribute to this collective environment by actively engaging with other business units
and geographies and constantly sharing knowledge, best practices or lessons learned.
bl
uc e , H
c e i-t e c
,
h,
ssf
nc ed
u l, S A d v a
u st ai n a bl e
r
be n
ar tio
is B ina
nço ord
Fra l Co
ba
Glo
Example after
ME
Example before
We have a genuine collaborative intent when interfacing with peers, supervisors, subordinates and customers. We actively seek
opportunities to engage other business units, establish relationships that build our portfolio of content experts and work together to solve
problems. In addition to engaging others to create a better solution, we leverage and share any available knowledge, best practices or
lessons learned.
d
Rea
Paul rategy
t
PF S
MET
HO
D
FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P12
3: VISUAL GUIDELINES
3.1.1: POWER UP COLLATERAL EXAMPLE AND COMPONENTS 1
3: VISUAL GUIDELINES
In this section you will find a reference to all the components currently created for Power Up and The Extra 10
brand expressions. When creating additional visual components carefully review new designs and ensure they
conform to the visual style that has been established. Ask yourself whether your new work ‘fits’ with the overall
look and feel of the existing collateral and meets the communication goals outlined above.
Principal photography
style
Logo
[FLX_PU_PAT_PROF_
PIC_1920X1080.PNG]
[FLX_PU_MASTER_LOGO.AI]
For this reason you will not find exact sizes or proportions detailed. As previously stated, a brand is a constantly
evolving entity and therefore it’s visual expression must evolve as well. Be creative but judicious.
Top ‘wedgie’
[FLX_PU_TOP_WEDGIE.AI]
As noted above, there are currently only two distinct expressions for the Brand Idea that are additional and
complementary to the master brand expression as detailed in the current Flextronics guidelines document.
Therefore if what you are intending to create does not extend either of these two new expressions, you should
defer to the master brand guidelines for further information.
Bottom ‘wedgie’ off
Power banner headers
[FLX_PU_BTM_WEDGIE_OFF.AI]
[FLX_PUP+PM+PON_BANNER_
HEADS_WHITE.EPS]
Bottom ‘wedgie’ over
[FLX_PUP+PM+PON_BANNER_
HEADS_BLUE.EPS]
[FLX_PU_BTM_WEDGIE_OVER.AI]
Shadow for open banner
headers
Navigation button off
[FLX_PU_MORE_BUTT_OFF.AI]
[FLX_PUP_BANNER_SHAD.
PNG]
Navigation button over
[FLX_PU_MORE_BUTT_OVER.AI]
“I want perfection.”
Does it fit?
Power Up background
[FLX_PU_BG_GRAD.AI]
Do you? Joins us.
facebook.com/flextronics/careers
Flex Blue
100 / 64 / 0 / 60
Flex Gray
0 / 0 / 0 / 51
Flex Light Blue
40 / 15 / 0 / 0
Flex Gray Blue
60 / 30 / 0 / 11
Lato Light is used for
message copy with regular
used for emphasis and
headings.
Photo background
[FLX_PU_PHOTO_BG_GRAD.AI]
Power On background
[FLX_PU_PON_BG_GRAD.AI]
FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P17
www.johnsonbeesley.com
TES BOLD IS
USED TO CREATE
‘POWER’ HEADINGS
Nova Round is used only
for navigation labels
Colourways
Principal typography
Secondary typography
always + ‘Chevvy’
[FLX_PU_CHEVVIES.EPS]
Navigation typography
FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P18
Flextronics case study / June 13 2013 / P17
johnsonbeesley
Project 3 – employer brand platform
Step 4 keeping it on track
The power of you...
n Create visual and
verbal guidelines
1: Please state your name:
2: Where are you originally from?
How is it different from where you live now, if different?
If not different, what keeps you here?
n Create project
reference document
3: What do you do in your spare time, or, what do you wish you had more time to do?
Flextronics EVP October 2012
Reference documentation
4: When you were 10 years old, what did you want to be when you grew up?
5: If you had unlimited money and resources, what would you do with a year off?
6: Can you describe a time when you enjoyed a friendly
(or not so friendly) competition?
n Perform competitor Thought
Leadership Platform
messaging analysis
What spurred you on to win?
FLEXTRONICS EVP: REFERENCE DOCUMENTATION P40
4: EMPLOYEE QUESTIONNAIRE RESPONSES
01: Name
02A: Origin
02B: Different
02C: Not different
03: Spare time
04: 10 years old
05: Year off
06A: Competition
06B: Winning
07A: Challenge
07B: Challenge end
08: Fired up
09A: Team effort
09B: Team feeling
09C: Team achievement
10A: Job title
10B: Work location
11A: Previous job
11B: Reason for leaving
11C: Leaving feelings
12A: Finding the job
12B: Heard before?
13: Job story
14A: Career power
14B: Life power
14C: Change in you
14D: Flex power
15A: Flex highlight
15B: Memorable moment
Ahmer Qasim
Pakistan
I live in Charlotte North Carlina now
na
I enjoy spending time with my family, my wife, my 3.5yr old son
I wanted to be a doctor
and my 6.5months old daughter, play golf, read business journals.
I wish I had more time to work out
I would travel the world with my family, I would volunteer to spend In college during a fund raiser and a magazine launch
time supporting less fortunate children working with organization
such as Plan USA and I would spend time trying new business ideas
The fact that if I put my mind in to it I can do it
On a customer project with Flextronics where on time delivery was The drive to win and the believe that we can do it as a team
very poor and challenges were very high and with the right actions
within 3 weeks time the business started to turn around
New challenges gets me fired up. I get inspired by success and my Yes the project I mentioned answering question # 7 I could have
dad. I am passionate about my work where I can mentor people
not done it without the team work that was put into it
and my kids I can talk about both for hours
As a team people bring different expertise, ideas, thoughts,
experiences which when used effectively can resolve any
challenge. It was so good to see the results in the end
The goal we had for 99.9% on time delivery and the satisfaction
that came along
Sr. Director WW
Engineering Program
Management
Charlotte, NC
Corning Fiber Optic
Amplifier Manufacturing
The company loss business and key customers and was cutting
down operations
Sad initially for a few days but then happy to go after new
endeavors
My old boss moved to work Yes
for Flextronics and he kept
telling me about the
company and contract
manufacturing world
sounded very interesting to
me
I found out about what Flextronics does and what motivated me
I have been with Flextronics for little over 10yrs and I have got
to pursue an opportunity here was the fact that I will get to work industry experience for 20yrs
with multiple customers and products. It is like multiple companies
in to one and the broad work experience that I can get in a short
period of time
I have become very
The exposure working with people all around the world coming
My ideas, my success and what we drive every day from our
confident in public speaking from different cultures helps in bringing the world together. It has projects to build and take Flextronics to the next level in the
industry
and not afraid to share my made me feel how we are all connected
opinion
Every day is a different challenge which really puts the statement
"You Learn Everyday" into great perspective
What team work can do "I have project examples where things
that seem to be almost impossible to do started to show positive
results with the right team in place". People do make a difference
Alejandro de Alba
Guadalajara, Mexico
Living in the same city
I have traveled to 30+ countries, I like them for visiting, but I
prefer to live here because I want to have my children growing
with their extended family.
I love reading, to ride bicycle, motorcycle and horses; in general
the outdoor activities.
A novel writer
Travel around the world and write a novel during the travel.
It's a booster, it takes the best part of me.
I'm a competitor, I enjoy to stretch to the edge to meet goals.
When we merged with Solectron we had the requirement to
integrate our apps (eBPM) in a few months to all new sites in
order to establish seamless control across the board, The target
was to make it happen in 1/3 of the time that normally takes,
with the same resources, and with all roadblocks that a merge of
this size has. After furious work it happened against all odds.
The challenges fire me up, when I'm told something is not feasible. All the time, in a huge company like this the only way to make
My passion is travel, I can talk for hours on the places, culture,
things happen is collaborating with people from all areas involved.
food and all ingredients around traveling.
Is great when a disperse team, with different cultures, various
time zones, but one single shared goal can make.
To see other perspectives, and collectable be able to come up
with enhanced ideas and action plans.
IT Corporate Applications
Director
Guadalajara, Mexico
Advanced Technology
Research
I got an offer from Flextronics that I couldn't avoid.
Weird at the beginning, Flex has it's own vocabulary so is difficult
to ramp up. But after that I fit perfectly with the breakthrough
culture that was in place.
My brother applied for a
job, RH in the interview
asked him if he knew
people with a profile they
were looking for (IT
Development), then they
called me.
Yes, is one of the biggest
companies in Guadalajara.
I wasn't looking for a job, when I got the call from the recruiter I
said "I have nothing to loose, why not?", the original 1 hour
interview
ended on 4 hours, 6 different people interviewed me, at the end
the VP of IT who told me that if I was ready then I can go directly
to
HR to start the paperwork... I joined 2 weeks later.
I have a good balance, I
I have grew in all ways, I know now how a fortune 500 company
work hard but I have learnt operates, I have meet brilliant people (internally and business
to wrap it and not interfeer partners) from whom I have learnt hopefully a bit.
with
my personal life.
Building and deploying the eBPM application across all sites at
Flextronics; it helps to standardize, streamline and automate a
12+ corporate processes, savings of millions usd every year.
To have participated in a company integration, where people from
all areas and regions got together to make a validation, mapping
and transfer of processes and systems in a matter of weeks, what
normally can take months.
Antonio Teglia
Italy
not different
My job and my family. Flex Medical in Italy and in Europe is growing I like short and long leisure trips, abroad or within my country;
fast and it's very stimulating and rewarding. However I would be
beside sightseeing, I love to try different foods from different
happy to move where "the action" is
regions .
embracing the change and seizing new challenges
Whenever I can I train myself at the gym or I go for a bicycle ride
with friends. Table tennis and basketball are sports I really like to
practice
As I was technically inclined I wanted to be an inventor or a
scientist. I was also very good at drawing caricatures, so I would
have loved
to be a comics author or a cartoonist.
I would establish my own enterprise. My dream would be to
combine science and art. So it would probably be in the
entertainment industry (visual effects, video-games,
interactive movies, etc.)
Two years ago Flex Medical Design Team was engaged by a top
This was the first project we had to be so much technologically
tier pharma customer to improve the design of a prototype
complex and challenging. This was a rellay innovative device for
medical device the customer had been developing with a
the pharma industry and most of the challenges were in the
competitor EMS (Sanmina). We had to demonstrate our way of
scouting of the right suppliers to deliver the edge-technologies
designing the device would be more effective than Sanmina's.
that were neeeded to implement the improvement ideas that our
The customer asked us to meet Sanmina and understand the
Flex Medical Engineers had in mind.
details of what they had done in the previous two years of
So the challenge posed by innovation, like moving away from the
development.
usual consumer-healthcare products and suppliers, to find more
sophisticated vendors and methododlogies to minimize risk for the
As the product was very complex, of course Sanmina's people
were somehow reluctant to disclose their secrets of the trade and customer and the end-users.
especially their suppliers names.
It was my task to work with the customer and explain what were
the major risks in the supply chain that needed to be addressed
with Sanmina.
As a Advanced Project Sourcing Director I immeditely teamed up
with Flex engineers to identify a better supply base than the one
adopted by our competitor. By networking with our GPO and sites,
and with a very flexible approach I contacted all the right
manufacturers that allowed us to deliver in a short time a lighter,
faster, and more accurate drug delivery device prototype. This
won us the business.
Director Advanced Project
Sourcing
CH/DD SSCM Teamleader
Monza, Italy
Alcatel-Lucent
Alcatel-Lucent was focused on making the same type of product
all the time. I wanted a new challenge based on ever changing
environment and a wider product portflio
I knew I did the right thing for me and I found a totally different,
In Alcalte-Lucent,
more fluid, flexible environment. It took me a short time to
Flextronics was one of the
understand that I could bring some good value to Flex and as I had suppliers I used to deal
excellent managers I was allowed to express my potential. Still I
with. I was contacted by
am sure I have not yet fully understood all aspects of the complex Flex Medical.
reality of Flextronics and I know I will keep learning.
see #12
In February 2008, after 7 years as senior commodity manager in
I could prove to myself (and to Flex) that my past experience was Flex allowed me to develop
Alcatel-Lucent (telecom infrastructure), I was contacted by Flex
very valuable in the EMS industry. I learnt a lot from very capable more self confidence and
Medical as they were offering a position for a Advanced Project
managers and I was given the opportunity to take on more and
personal skills in particular
Sourcing Director. I was looking for a new experience where I could more responsibilities not only in the advanced project sourcing but in the relationships
change my way of working, develop new skills and knowhow, learn also as leader of the supply chain manager for medical devices,
development, conflict
about a new market, bring added value and have a career growth. focused on strategic customers.
management and
negotiation areas.
Brian Maddox
Kansas
I lived on a farm so living in San Jose is just about 180 degrees
different.
n/a
Spend most of the time with my family. I enjoy being with the kids Farmer or Professional Baseball Player
and doing all the regular kid activities
I would go to our Cabin in Crested Butte, CO and spend the entire
year with the kids and doing activities such as fly fishing, mtn
biking, snowboarding, etc.
Backpacking with my friends
Milpitas, CA
Sorry, don't understand the question
Daniel Tan
Singapore
China cultures are more reserved but in greater depth than
N.A
Singapore. Life back in Singapore are more trendy & in-lined with
the mainstream Western cultures, for example Pop-Rock musics
and fashions. Of course, there are 4 Seasons over here whilst it is
always Summer back in Singapore, that makes life here more
colorful than back home. There are a lot more places of interests
and scenery to go around in China.
Rest at home surfing net, I go cycling when I have more time. I
I aspired to be an engineer when I was young.
wish to spend more time in the gym for a regular keep fit program.
Travel around the world and get to learn more cultures and meet
more friends.
Annual jogging competition in schools and work place.
Graham Morton
UK (Scotland)
In the same Area
Location, quality of life, family commitments
Golf, Running, watching football (soccer), Local Charities
Mechanical Tradesman like my Father
Spend quality time with my wife and family, travel around the
world, follow a fitness and wellness plan, learn a language
Winning back a customer account after losing it to other
competitor. This took over 1 year of continuous relationship
building, internal and external, building up confidence of the
customer to offer a business opportunity.
Jaime Escoto
Mexico
I Live in the same city where I was born, The place has not had a
significant change.
It is a quiet place, I live here because I can take care of my own
Family, parents, brothers and in law family
Sometimes exercise, play with my sons, visit my family...
Engineer, I always liked to "build" things by using "legos" or pieces Get a list of the main necessities of my community or country and At the end of the university, 2 students and myself were waiting
The support and help I can give to others, directly or indirectly. "if The transformation of the Lines I was in charge of, at that time
The results of productivity achieved in the area where Lean was
of wood..
for the announcement of the best student of the bachelor degree, you don´t live to
Lean concept was not a common thing, so I worked on
applied.
not only solve them (give the fish), but also teaching the people
they were discussing about who of them would be named, the
transforming the manufacturing concept of some modules, I faced
to solve the problems and live better (learn
help, you don´t help to live"
some people resistance to change and was almost forced to
surprise was that none of them was named and I was the person
how to fish).
return to the original concept, at the end I convince them and
who was named as the best student of the Mechanical engineering
after seeing the beneficial results they "bought" the new concept
generation 1994-1998.
and we extended it to other manufacturing lines.
I am fired up by the continuous improvements projects not only in Achieve my Bachelor degree, The town were I was living was very
the job but also in my life, things that can help us to live better,
far from the university, in order to get there it was necessary to
What inspires me is the motivation of the people, I like to
travel 1.5 hours X 2 every day, pay 4 buses daily, and pay all the
motivate others and transform the way of thinking, I can talk
tuition and school supplies and at the same time work during the
about it for hours, I am convinced that by changing our mind we
morning, It would not have been possible without the help of
can change our environment, we definitively decide what kind of
others, at the end I could finish the Bachelor degree.
life we want to live.
Janice Kuan
Penang, Malaysia
I am based in Penang but travel out to the Flex sites when needed. Love the place, they call it "Pearl of the Orient". It's a tropical
paradise!
Catch up with close friends and family. Living my life with people
who matters most to me.
Believe it or not, an air stewardess!
3 days and nights of calculations, risks assessment, worries and
prayed to God.
Providing, caring and protecting my children. They are my source
of inspiration and motivation.
It was during a Shingijutsu Lean Kaizen event in Flex Zhuhai. I led a Excellent accomplishment. It was a great team who listened and
team who was said by the Japanese sensei (the late Sugai-san) as just did it. No concrete head!
building a 'One Night Castle' for a transformation we did in the
warehouse area.
Continuous improvement to space utilization and JIT inventory for Senior Director, Global
Flex.
Accounts Management
global role, based in Penang Celestica
I wanted the China exposure
John Mainey
I grew up in New York
but also lived in Texas
for 18 years
It is true that Southerners are more friendly! And the weather in
Texas or in North Carolina is much better than New York!
I love being outdoors, especially the beach and the mountains, and I honestly don't exactly remember but I'm sure it was something
I'm a huge sports fan. I also enjoy watching a good movie with my to do with banking since my Dad was in that business. Boy am I
family.
glad I didn't go that career route!
I'd spend it working with one of the non-profits in the area helping Working for a living is a competition. Being a GM for a site is a
them on the variety of causes they support; United Way for
competition all day, every day.
example.
I have a responsibility to my employer and maybe even more
The first time I was asked to be a GM was back when I worked for
importantly to the employees I work with to provide good results IBM. My boss had suddenly resigned and I was approached to
and keep jobs. It's what drives me.
consider the job. Running a site of ~1300 people is a huge
responsibility that I wasn't sure I could handle. But I ended up
taking the job and have never looked back.
I knew the plant was going to be at a crossroads, either get sold
or shut down, and I did not want to have someone else make that
decision for me. I felt out of everyone at the plant I had the best
feel for the people and their capabilities.
First and foremost I am passionate about my wife and children.
Each one of my children are special, and two of them have very
special needs. My oldest son has had cancer since he was 19, 13
years ago, and he's my hero. My stepson has Asberger's
Syndrome, a form of autism. And my two daughters are terrific in
their own way. My wife is my best friend. I work hard for them.
When I get down, I think of them.
The first thing that comes to mind is not about a work
accomplishment. It's about dealing with my sons' issues with
cancer. Until you face this situation personally you don't know
how you can handle it. And I really couldn't handle it by myself.
Friends, family, co-workers, doctors, nurses,....all contributed and
continue to support me and my son.
When faced with a child with cancer, I felt helpless, and very
fearful that he would die. Facing the potential of that reality alone
wasn't possible. I needed support from others to help get through
the hard days.
The support from others allowed me to stay sane, not lose hope,
and keep doing my job at work.
General Manager
Creedmoor and Charlotte
NC
Solectron and IBM
Jose Rafael
Rodriguez Preciado
Guadalajara Jal, Mexico Yes it is different because, I have a big and very happy family now, It does not apply.
I'm studying and working i a new excellent position .
I would like to have more time for my family, and I want to do
exercise
I would travel to Cozumel with my family, I would spend more time The competition was relaxing, and It make me feel important
with my kids and mother, I would learn an instrument, I would take
singing lessons.
The preparation and dedication of all the participates
In Flextronics the competition with the coworkers is too hard
because the carers or knowledge of the people, we thought that I
could never get the Engineer position but in this moment is a
reality
Work, Dedication and Studies.
My story in Flextronics.
v
v
v
Quality Engineer
Flextronics GDL
IBM de Mexico
Juan Jose Gonzalez
Regalado
Guadalajara Jalisco
Mexico
I play baseball and I'm a baseball team manager of children aged 7- Baseball player
8 years and would like to have more time to this activity and to
spend more time with my family
Travel around the world with my family
Personal growth and teamwork
When we were ranked as low performing supplier with our client
but we now have rating of 90/100 on the score card.
Hard work, new strategies and teamwork
Baseball,continuous improvement
The last Kaisen event and the improvement in the score card of
the customer
Because this requires teamwork and the Multidisciplinary vision of
each of the members
Teamwork and the Multidisciplinary vision of each of the members Quality Analyst
Guadalajara North, Mexico
in a small shop as a
designer
Kenji Takeuchi
Born in America, 1st
I live in Georgia, USA. As a Japanese American living in the 'South', Atlanta, Georgia is a great city that has the international cultures
Generation Japanese
the southern culture is very interesting. It is similar in many ways as well as the slower and calmer 'southern' culture that seems
American. Parents born to the way my family in Japan, both in 'farming' and 'country side' more relaxed than many other large cities.
in Japan.
environments.
I could not have done it alone because me and my 2 partners
worked as a team and provided very different but essential skills
to make us successful. Though we each had different strengths
and responsibilities, we shared our passion and vision and
remained aligned. As a team, we were very much stronger than
each of us individuals. It was very exciting and rewarding to work
together to accomplish our very challenging goals.
My team allowed me to protectively grow my strengths while they VP, Products and
filled gaps with their respective strengths. I was able to really
Technology
understand what I was good at and what I was not as good at
Home and Business Access
doing. Understanding my weaknesses and strengths is very
valuable and especially valuable when you can experiment and
learn with a team that you trust and trusts you. The key is that
we could admit and recognize each other's strengths and
weaknesses in an open manner.
Norcross, Georgia USA
I was working for ConFocus, Acquired by Flextronics.
a start-up company that I
founded and sold to
Solectron. Solectron was
acquired by Flextronics.
What keeps me in North Carolina is the reality my family really
enjoys it here! And as everyone knows, "if Momma ain't happy,
ain't noone happy"!
The difference is the great experience of Europe and know how to NA
work from another site of Flextronics.
I wanted to be a Doctor or Veterinarian
Travel and LIVE the world many times around...
Attendinga an intense training session organized by Flex and
leading a team during the training. My team won!
The last kaizen event in which I was leading my team
I enjoy playing and coaching my kids with various sports. I am a
I wanted to be like my father who was an aerospace engineer. I
I would move my family to Japan for a year and allow my children In a prior job, I was part of an engineering project that had 2
coach on my 2 boys soccer and baseball teams. I enjoy playing
knew I was going to be an engineer but didn't know what kind.
to be immersed with the culture and language. My wife and I could teams taking 2 different approaches to build a product. We were
tennis on my own free time. I wish I had more time to play my
When I was about 10 years old my father gave me one of the first also learn the language (since I am not fluent in Japanese
told that we were the plan B and the other team was plan A
cello and play music again. I played in orchestras in high school, at Sony Walkmans and I thought that one day I would make them.
anymore) and be close to our relatives and family for one year.
because management thought the other team's approach was
college, and in the community orchestra for many years. However, This is not too different than what we do now!
better. We were not given the same resources and attention as
recently, I took a break from playing since I became busy with my
plan A.
3 children.
Teamwork, passionate customer focus, relentless conviction to
win. Not meeting the target was never an option.
By continuously driving improvement, providing products and
service in the way that I being the end user expect to get; to the
point that my team is always proud to say they have done the
tools that thousands of employees use everyday.
When I first arrived in Flextronics Medical 5 years ago, I was
Creating and implementing the workflows, processes and team to
aid engineering departments in the scouting, selection and
coming from a very structured OEM company (Alcatel-Lucent).
Flex Medical was in its infancy and the majority of the processes, approval of suppliers for Medical, was achieved by teamworking
facilities and talented resources that are there today were not
with Quality, Operations and Global Procurement talented
available: they had to be conceived and then created or
individuals sharing my same vision.
implemented.
As a director of advanced project sourcing I was tasked with
immagining and creating from zero the processes and the team
that would provide sourcing activites for design engineers, project
managers, site procurement teams end NPI facilities both in USA,
in Europe and in China.
However there was very little base or structure to build upon and
the mind-set of the people working in the procurement at the time
was mostly pure-EMS oriented. The idea that Flex medical could
actually design and develop products on their own (as
commissioned by our customers) was not spreading and a lot of
my work has been educating colleagues about what we could
actually achieve and what enormous leverage this would give us in
front of our suppliers.
Today Flex Medical R&D and sophisticate supply chain
management is regarded as one of the most important and
promising opportunities and a lot of investments have been made
to grow its potential.
Partecipating to the creation of a new product, scouting new
technologies, defining new processes, helping customers improve
their way of working and their products
Simple, I hate losing.
For me it was in IT when I first came to Flextronics and had to
replace the current systems with Cognos Finance. The tools were
not built to handle a company the size of Flex but we work
diligently and partnered with Cognos to make it work.
At this point in my life I think the commitment to children and our You can reference the example above. If we didn't have a strong
social responsibility to make sure they are all given a chance to
team, Cognos would have failed.
succeed in life.
It required the partnership with the vendor and the collaboration
and the multitude of skills from many employees to get the task
accomplished.
Sorry, don't understand this question. It was a team project so we VP Finance
are all in it together.
Arthur Anderson
Kansas City , MO
I was the manager from AA Not prior to our
consulting Flextronics
engagement
I worked as a consultant for approx one yr working with he finance Given me an opportunity to work in so many areas I would not get for me the best thing is the I see a much more global view now vs when I was a kid on the
friendships developed.
farm. Culturally it has expanded my views x-fold.
department. Post the end of the year I enjoyed the culture so
at other companies such as IT, Finance and Acquisitions
much that I decided to join the organization.
This is best asked of Flextronics. I lead the team to develop most The opportunity to work in different functions.
of the finance apps we have today (Fred has taken them leaps and
bounds since then). Also created a robust Ops structure for the
Americas/Crp and now working to enhance FPA and M&A.
Culture and deep friendships in Finance
Aspired to be the best in my capabilities.
Many years ago I worked in an IC Semicon leadframe electroplating There were many experiments, contacting all the experts for
process. All the upstream processes converged into the
advices and solutions but all attempts failed. Recalling the basic
processes that I took charge and then diverge to the downstream fundamentals learnt in the colleges, I experimented the use of
processes. A peculiar defect knows as tin nodules suddenly
special surface pretreatment process known as "Strike
surfaced (it causes potential short circuits in IC packages) and the Electroplating" in place of normal "Acid-Dip" and the defect just
entire factory was shutdown for ~ 1week. I was under
vanishes!
tremendous stresses from my superiors and management to
resume the productions
It's all about professionalism, passions for work, aspired to be the
best!
I felt proud to lead a team to resolve the issue. The problem
involved multiple disciplines including Production, SMT/Wave
Soldering manufacturing process and ICT testing...& hence
exploring the problem in an individual realm and know-how may
not resolve the problem.
Synergy, new ideas & opinions and assess to the ICT test machine Senior Engineering Manager Suzhou, China
& program to improve the production yields.
Celestica Dongguan, China
For personal reasons, my fiancee lives in Suzhou, which is about
Feel happy, knowing that life of weekly distant traveling (flying)
2000km away from Dongguan. I actually flown regularly & weekly will come to an end...and spend more time with fiancee.
over the weekend to meet her. I normally left the company on
Friday Evening for Suzhou and back to Dongguan on Sunday late
Evening. The regular weekend flyingt had gone for about 1 year
plus. Taking the offer in Flex means meeting fiancess more
regularly and end the weekly distant traveling.
Flextronics HR Officer has
Yes, many years ago in the
been contacting me
90's when I worked in a
regularly to join the
PCB manufacturer in
company several years ago. Singapore.
I accepted the offer to work in Flextronics and relocated to
Working in Flextronics powered my career to achieve the goals
Suzhou from Southern China. More importantly on personal level, I and targets thru intense Collaboration with other key members
can spend more time with fiancee.
and associates.
Yes. I worked with a team & passed several key NPIs and leadfree Intense Collaboration
qualification for the high complexity PCBAs that is crucial to the
customer.
A challenge. Close collaboration with the process engineers,
technicians and rework operator to resolve the post rework solder
bridging issue on the Alpine BGA of Teradyne Utah PCBAs. The
annual realized saving is about US$36,000.
I believed that we had an excellent business solution for the
customer and that the failure of losing previously to the
competitor was used as positive motivator .
When studying for Management Diploma I failed the Financial Exam Hard work in study, focus on key elements of the subject, practice My work, the different challenges and overcoming them. People
As Chairperson of the Local Village Childrens Gala, where the team As this was a community event and run by a committee, this
twice, the 3rd re-sit was the last chance or Diploma was failed.
on previous papers, support of my family and tutor. Kept focused that have come through adversity and won the challenges. Golf or built the Gala from a dying tradition (60 years) to a vibrant 2
brought its own challenges, however it needed different skill sets
on my end goal of having a greater opportunity for an interesting Football are my passion away from work
week community event. This included, Children and Adult Sports
and cooperation of people with various backgrounds to get this
and rewarding career if I had this educational background.
day, Childrens Talent Competition, Community Celidh (dance),
event organized over a 6 month period.
Street Parade with Floats and Pipe Bands. This required a lot of
coordination, volunteers, fund raising etc.
As a team we achieved to reenergize the Village event and bring
back a community spirit which peaked during the 2 week Gala but
continued throughout the year. Greatly satisfying from a personal
point of view,
Global Account Director
UK (Home Office)
Marconi Instruments. A
Test OEM company and
part of GEC UK (17 years).
Wanted a new challenge in a vibrant and different industry and
major EMS companies where just emerging
Apprehensive and excited. On my first day was asked if I would
take up a different role from which I had been hired for. I did and
enjoyed the experience.
I was recommended by a
former work colleague and
was contacted direct.
I met with a former work colleague at a social event and he sold
me on the new EMS company and industry as one of the future
(17 years ago Solectron & Flextronics) growth areas globally. I
was very interested in the opportunities and challenges of this
industry would bring. He recommended me to the Local HR and I
was contacted, interviewed and hired over a 3 month period,
I have been able to work in different roles in dynamic and changing I have been successful in
I have a very open mind and embrace change in a positive manner. I have brought my leadership and team skills to my different roles When I was promoted to Manufacturing Director of the plant in
providing a comfortable
Working with different cultures is a very worthwhile experience
and established high performance teams and/or Customer
Scotland. This was a major promotion and brought with it huge
environments.
Accounts. My enthusiasm to change has also allowed me to adapt responsibility and accountability for a large plant and its
and needed when in a Global Company
This has given me a wide range of experiences and knowledge that lifestyle for my family
to the ever changing business environment.
through my career, which
workforce.
can be used in work and outside work.
has allowed both my kids to
go through University . I
have travelled to many
countries and experienced
working with different
cultures. people etc which
has been extremely
interesting and a great
learning experience.
Improve the ability to convince others to do something good for
others even when they will not receive a reward back...
Lean Manager
Aguascalientes
I started working for Xerox, NA
then Flextronics acquired
the Xerox Aguascalientes
operations and I passed to
be a Flex Employee.
NA
I really like Flextronics, I like No, I heard about
the environment, the values Flextronics when we were
and the challenges we
told that our plant was
continuously have in the
going to be
company, it is very dynamic acquired by Flextronics.
and allow the employees to
grow and be alert and
updated all the time.
When I was still studying the last year of the bachelor degree, I
was told that this plant was needing a student to work in the
Design area, I came here
for an interview and immediately was hired, I was so happy
because it was my first "professional" job, since then I have been
working here, two years
in design, 7 in manufacturing and 4 in Lean & Six sigma. I have
grown in Flextronics since I was single student to now that I have
a great family.
Working in Flextronics has allowed me to become the site lean
Thanks to Flextronics I have I have changed who I am because I passed from being a single
By doing continuous Lean projects with all the areas we power
leader, currently I have been invited to conferences in schools and had the possibility to
young to a married man with a good family, a good team that I
Flextronics to be more productive, actually during the last Year
internally I am in charge of designing the continuous improvement support the most important have the honor to coordinate in the job and a work that allows me the Kaizen projects did a very positive impact to the profit.
thing I have in my life "My
the non stop continuous learning, I see the world in a very positive
strategy in the site
Family"
way where there are a lot of opportunities to help others.
Great
A headhunter in Singapore
found me
Yes
I had to take 4 modes of transportation (car, plane, train, ferry,)
I was given the opportunity to run a business unit and then the
from my home in Penang to attend a FTF interview with the GM of site operations and now into global accounts & global program
the Zhuhai site. A few Flex employees even showed me around the management
vicinity of Zhuhai before I accepted the job offer. Very passionate
people.
The business I ran for IBM was bought by Solectron and Solectron
was bought by Flextronics
I was optimistic that in each case it was going to be a good thing
for me and the employees I worked with.
N/A
Yes
See response to question 11.
Flextronics is a solid company that has offered me many
I've been blessed to be able I learn something new every day as a GM. And by visiting the other Great question for which I have only an opinion. I hope I have
challenges in the last 5 years since being acquired from Solectron. to work with many
sites I have been able to learn and understand different cultures
helped Flextronics become better known as a great company for
outstanding people who
and appreciate the diversity they provide us.
Customers to partner with. I hope I have helped our employees
have enriched my life.
become better at what they do and happier in doing it so that
they have provided great results for our Customers and for
Flextronics.
The work environment was intolerable.
released with out the heavy load
My brother worked here.
Never
My story is too long and I can tell that work in Flextronics had
been the best experience in my life.
v
In search of better performance and personal development
I felt good, because Fextronics was for me an improvement
a job fair
Yes for some friends who
work here
Apply for the vacancy of metrologist and was a bit difficult as i
A perfect example of this, was the recent oportunity that I have
was competing with several candidates but in the end I could stay to work at Flextronics Hungary
with the job after many interviews
It was exciting to be acquired by a large, multi-national company.
The exposure and global nature was exciting.
I was acquired but knew
While at Solectron, I heard I was working for ConFocus. I started ConFocus with 2 other
Flextronics very well
that Flextronics is big but
partners to focus on products and services for the digital video
because Solectron was very moves fast, making very
and multimedia connected home market. We grew from 3 people
impressed with Flex and
quick decisions and does
to about 50 people with very large customers like Cisco. We were
their capabilities and
not get bogged down in too then approached and decided to sell our company to Solectron so
aggressiveness.
much bureaucracy.
that we could grow our capabilities and provide value to more
companies, broader technologies and have more international
exposure. When Flextronics acquired Solectron, I decided to stay
with Flex because I heard that Flextronics is more agressive and
makes faster decisions.
Awesome feeling of accomplished success!
Buying my first house for my family and the rest was history.
The partnership with Cognos and the power and collaboration of
the team... ultimately not accepting failure.
In the end, our solution worked better and we were able to show
During the period of the financial crisis that started in 2008, I was In the end, what allowed us to survive the financial crisis without
our management that we understood the product and issues and the GM of our design and engineering team in Atlanta (Norcross). I letting any employees go was the entire team's determination to
were able to overcome the perceptions. What spurred us to win is was determined that we would not have to 'let go' any of our
find a way to bring value to our customers such that our
that we wanted to prove to ourselves and others that we are
employees. I did not think we could get through the crisis by
organization can remain profitable and perform to our customer's
capable of anything, even with less resources if we put our minds having our team become productive, bring new business, and
satisfaction.
to it and worked together. Being the 'underdog' really has a way
make money as an organization during these hard economic times.
of pulling a team together and getting passion to win.
By teaming up with the Flex Medical supply chain management
Defining the preferred supplier list for Flex Medical was particularly team, the global procurement team and with the medical sites
procurement teams it was possible to define the criteria that
challenging. Not just because of the strict requirements imposed
would allow to determine if certain suppliers can be considered
by notified bodies, federal agencies, and customers, but also
strategic or not for Flex Medical.
because of the need to localize te supply base near our
manufacturing sites around the globe to better manage total cost Apart from the high number of variables involved in the process
and defining such a list is a huge task where a lot of diferent
of ownership of the goods we buy and to allow a more efficient
points of view need to be taken into account and the expertise of
implementation of end-to-end supply chain solutions for our
many different managers is necessary.
customers.
Supply base rationalization to identify and develop
preferred/strategic suppliers is a huge task as many different
departments will use the PSL is significant: site procurement,
global quote team, strategic supply chain managers, material
managers, engineering teams, etc.
So the supplier selection process must be able to satisfy the
requirements of a vast number of stakeholders.
Great, I had the opportunity to do projects for all countries where
Flex operates, to interact with
CFO along other execs, being constantly challenged, I haven't
being bored on the past 10 years!!
Years ago in my previous company, ICT NDF was reported to be
the main production bottleneck in the manufacturing of a leading
Game Console product. I led a team of engineers both various
sites and together with the local ICT test engineers, we identified
the root causes as the no-clean SMT residues on the test pads /
vias causing the problem. Many believed that wave soldering flux
was the main root causes, which is not true. The site was misled
by this belief for many years.
My passion in work and play is teamwork and leadership. I really
I could not have accomplished starting up ConFocus, building it
enjoy studying these aspects with my favorite sports teams (such and selling it to Solectron without my 2 other partners.
as my favorite football team). I also get passionate about
developing and growing teamwork with our teams at Flex. I can
talk forever about how teams with the right leadership and
passion and fire can accomplish so much more than teams with
just talent but does not have any passion and teamwork. I can
also talk for hours about my favorite sports teams and why they
are successful or not for the same reasons.
I could not have done it alone because of the resources needed,
the distance, and I did not have the possibility to pay a house and
food near to the school and at hte same time take care of my
parents.
The colleaguse that helped in this process brought in different
perspectives and expertise and als different ways of working,
making the process of defining the PSL much faster and
consistent.
At the early stages of the
EMS industry - No
Flextronics has given me the opportunity to grow my leadership
capabilities and exposure to many different and broader
technologies and aspects of running a business.
Flex allowed me to significantly broaden my network and better
I brought to Flex my previous experience: a structured
Developing a sourcing team that follows strategic customers'
understand multicultural environments, giving me a deeper
methodology to sourcing and procurement for design and NPI, a
products for their entire product-life, from concept to mass
comprehension of the commonalities between different people and disciplined approach to supplier development and relationship
production phase out, managing sourcing and supply chain risks
and different regions of the world.
management, a solid technology and technical background.
and developing robust and effective end-to-end supply chain
I effectively implemented the Design Win Agreement concept with solutions.
strategic suppliers, which allowed for increased marginality and
funding of some design center key activities.
Working in Flextronics
Yes, I am better aware that the power of team work and
enable me to strike a
collaboration to achieve the impossibilities.
balance between career and
family.
Very enriching work
exposure
I am much smarter and nothing is impossible to me now!
I am able to contribute to Flex to achieve the goals and targets
set for my role / team.
v
v
v
Giving the opportunity to
grow as a professional and
as a person
were I interchange knowdledge and interact with people from a
Working always looking for zero defects and transmitting good
different culture but focused to achieve the same goals that I
practice of what we do in Mexico to Flextronics Hungary
have in my daily job; it was very impressive for me to know that I
was able to share our best practices from Flextronics Plastics
Mexico in order to make improvements to increse the performance
of the company in the other side of the world.
Flex continues to provide
me international
experiences. As a 1st
generation American, it is
important for me to get
international exposures.
Also, the flexibility with
work and balancing my
family time is great.
Working with so many different countries and cultures has
changed the way I see the globe. We are all tied together and
don't let geographies and citizenship make any difference in how
we work and interact with each other.
Flex Medical did develop a new high-runner product for one of
their major customers. Development took 2.5 years. The week
before mass-production launch the customer decided to abort the
program. I had to negotiate with all the suppliers involved in the
program the cancellation of all purchase orders that had been
placed for the mass production launch in order to minimize the
liability for our customer (2.5 MUS$). After 4 months of intense
negotiations I successfully attained a reduction of liability from
2.5M$ down to 400K$. This was of course very well taken by our
customer and Flex management.
Winning the PACE account and with the site, Account Project and
Customer teams, develop and establish a high volume STB
operation serving the customer out of the new site in Timisoara
(2003 - 2006) where we produced >4M units, met and beat
customer expectations and became a very successful and
profitable Account.
There are many, some good things have been Stryker project,
Productivity system and Shingijutsu events.
When my team was recognized due to the transformation of the
plant and the Lean Strategy, also when we won the first place in
the Lean Competition
Intense collaboration with the wonderful Flex people.
Witnessing Flex Zhuhai campus transformation over the past 7
years into what it is today.
It's tough to point one highlight but I'll cover two. First, is the
My most memorable thing about Flextronics is still a work in
process. Our "high cost" sites such as those in Creedmoor and
pleasure and honor to be the General Manager on two sites. As I
Charlotte continue to be threatened for closure due to being
said earlier, I've been blessed to work with many outstanding
underloaded. What drives me to work as hard as I can is to one
people, who have made such a positive impact on my life, our
day fill those sites back up, and allow our employees to go to bed
Customers and Flextronics. The second highlight is seeing
Customers and their products grow, such as redbox. How cool is it at night without wondering if they would have a job to go to the
to know that your site and team have enabled a game changer
next morning.
such as that?!?!
v
v
The opportunity to work in a high level global company
Undoubtedly the opportunity to travel to Hungary to support
Flextronics for three months
I have brought Flextronics a new vision of what value we can bring The best highlight working at Flex is when we successfully
The Flextronics management teams that I have worked with have
our customers. I focus on bringing engineering and design
completed a very difficult project for a happy customer after
been really unique because our management team works hard and
solutions to our customers that typically look at Flex only for
facing numerous challenges. I won a new project that implemented stays focused but also knows how to relax, have fun and get to
manufacturing services. I am proud that I am helping to change
a new strategy that involved many new product design services
know each other. The most memorable experience with when we
the perception of Flex capabilities and bringing more value to our for our customer. The product design involved teams in Atlanta,
had a meeting in Guadalajara and had a 'team building' outing
customers.
Ottawa, UK, Shenzhen, Shanghai, Taiwan and our customer in
where we went to a nice dinner, listened to great mariachi music,
Boston. We were able to invent and create new processes in
and had a great tour of the local Mexican villages.
product development and product management that never existed
with Flex to allow all of our different teams to work efficiently
together to ultimately deliver a successful program to the
customer. They were very happy and have since asked us to work
on more next generation projects.
FLEXTRONICS EVP: REFERENCE DOCUMENTATION P46
4: COMPETITOR TLP MESSAGING ANALYSIS
4.1: JABIL WWW.JABIL.COM
n
n
W
n
n
Instant focus on “Aim Higher” philosophy, and link to blog
Stock price/trend and social links in header
From front page, you get the 10k foot view of the company, their operating
philosophy, services, and culture.
Below the fold: Videos, locations, news. Followed by accolades, back patting
and a secondary link to blog (post on innovation)
5 Twitter handles
n 1 primary corporate
n 3 business units
n 1 initiative (startups)
n ~650
followers
with
largest
concentration at primary handle
m
3 Facebook pages
n Most activity on/JabilCares; internal
culture and employer brand
positioning
n May be ramping up careers page
YouTube
n 23k views
n 44 subscribers
n 28 videos
LinkedIn
n Careers tab header graphic w/
messaging
n Services tab w/ad link to blog and
service segementation
n 13,457 followers
n 1 group (alumni)
@
n
n
n
mm
@
Primarily used as a supplement to News and Press Release page
Despite ability to share content, they don’t encourage commenting and
socializing within the blog. E.g., no call to action in final paragraph of post
Categorically well organized content
Accountability, Empowerment, Excellence, Expertise, Growth, High Velocity,
Improvement, Ingenuity, Innovation, Lean Process, Quality,
FLEXTRONICS EVP: REFERENCE DOCUMENTATION P53
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P18
johnsonbeesley
We succesfully created and launched the
‘Power Up’ campaign, and were retained to
manage, strategically guide, and report on the
Flextronics social media ecosystem.
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P19
johnsonbeesley
Project 4 – social media management
Tasks undertaken:
n Plan, design, build, and launch
a social media ecosystem
n Provide Social CRM and
manage daily operations of
platform for 6 months
n Content marketing, strategic
analysis, creative support
and execution
n Periodic performance
reports and ongoing
strategic course correction
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P20
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Project 4 – social media management
Day-to-day operations:
nTwitter
nLinkedIn
nFacebook
nBlog
nYouTube
nVimeo
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P21
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We have consistently delivered value for the
Flextronics brand, and are proud to have
been chosen as their agency of record for an
additional year of social media management,
brand stewardship, and creative services.
Here’s a look at some of the additional projects
we’ve recently completed in our tenure.
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P22
johnsonbeesley
Recent projects – Facebook
n Design and launch of an App
which links all global location
Facebook pages, and tracks
individual and global likes
CANADA
n Design and launch of 26 global
location Facebook pages
MEXICO
BRASIL
UK & IRELAND
INDIA
INDONESIA
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P23
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Recent projects – Talent Network
n Design of responsive microsite
www.johnsonbeesley.com
Flextronics case study / June 13 2013 / P24
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Discover and express your Brand Idea
Thank you for considering this case study.
For information on how we can meet
your branding needs, please contact:
Andy Johnson
Managing Director
+1.512.763.0076 [office]
+1.310.259.8716 [mobile]
ajohnson@johnsonbeesley.com
www.johnsonbeesley.com
© 2013 Johnson Beesley LLC. All rights reserved