Postgraduate Diploma in Marketing
Assignment
Subject
Strategic Marketing for Sustainability (SMS)
Nature of the Assignment
Individual Assignment
Examination
June 2014
Examination /Assignment Registration
01st April 2014 to 20th April 2014
Period
Assignment Submission Period
28th April 2014 to 04th May 2014
Late Submission Period
12th May 2014 to 18th May 2014
Assignment Acceptance time period
Weekday and Weekend - 9.00am to 3.00pm
Email address to send soft copy
sms.pgd@slim.lk
IMPORTANT

Assignment should be submitted to SLIM within the Assignment Submission Periods
indicated above.

Assignment will not be accepted after the late submission period under any
circumstances.

Attached cover page should be used, printed in relevant color ( Stage 1 – Blue /
Stage 2 – Green / Stage 3 – Pink )

Assignment Marking Sheet should be attached after the cover page followed by the
Assignment checklist & declaration form.

Current University students are allowed to submit the assignment without attending
lectures since they register as self study students but they have to attend the
individual presentation sessions.

Soft copy of your assignment should be sent to above mentioned email address and
you will be receiving an automated reply of receipt of the assignment, If you have not
received the automated reply, please verify with course coordinator. Soft copy is only
a reference document that will not be considered as an assignment submission.

SLIM will issue an acknowledgement slip upon the physical submission of your
assignment and it must be retained by the student as proof of submitting the
assignment.

You are required to register for examination / assignment within the above given
period. Assignments will not be accepted if you have not registered for the exam /
assignment.

If you have not submitted the assignment your results for the respective subject will
appear as “Fail” in the final grading.

In case of absent at the examination, relevant student has to re-do the assignment in
order to pass the subject in the next examination.

If you are a student of an Accredited Study Center, you can submit the assignment to
the accredited study center and presentation date and time will be notified to the
accredited center once all assignments received to SLIM Home in parallel to the
SLIM web site.

Refer Student deliverables indicated below for specific details about assignment
submission and presentations.
Assignments with Presentations

Presentation date and time will be published in website after the assignment
submission by the student.

Presentation time will be 10 mins and additional 10 mins will be given for question
and answers.

Presentation should be saved in MS Office 2003 version in a Pen Drive.
( Only the relevant presentation should be saved in the pen drive)

Students should bring two copies of the presentations printed one slide per page.
Assignment Topic
“Apple”
Apple Computer Inc. is a multinational corporation that creates consumer electronics,
personal computers, computer software, and commercial servers, and is a digital distributor
of media content. Apple's core product lines are the iPhone smart phone, iPad tablet
computer, iPod portable media players, and Macintosh computer line.
In the recent years Apple has touched our lives to a greater degree than can be imagined by
making a new statement in the technological industry. Knocking the ever so famous
Walkman out of the market, Apple has progressively succeeded to innovate, all Apple
branded products. Starting from the iPod, iPod Nano, IPhone, Mac Book, IPad has changed
the world. Apple is changing our behavior: how we buy, how we communicate with each
other, even whether we speak with each other. The Brand has literally changed the way we
live our lives.
With the latest results of the top brands in the world that was released by Interbrand; Apple
has climbed up to No 1 position from No 8 position in just three years pushing down 2012
most valuable brand, Coca- Cola to No 3 position. Apple replaced Coca-Cola as first among
the 100 most valuable brands based on criteria that include financial performance. The most
significant factor that should be looked at here is the fact that being No 1 for 13 years CocaCola is pushed down to No 3.
The CEO of Apple, Mr Steve Jobs always introduced his novel products as the most
innovative product in that particular category of product at that point of time. Jobs believed
that technology could change the way we live and he was able to communicate that message
to the people who were listening to him.
One of Apple’s mottos “Soon there will be 2 kinds of people. Those who use computers and
those who use Apples.” What does this mean? How can we translate it? “Soon there will be 2
kinds of people. Those who believe in what we are trying to achieve by building one of the
best machines in the world and those who don’t believe in what we believe. Apple moto
“Think Differently” has become a very persuasive moto for the people to make innovations
within the company. With this simple and short sentence Apple has built the most valued
company in the world. Think Different, this is what a customer believes while he/she is
buying an Apple’s product.
Task 1
What has made “Apple” the most valued brand for year 2013?
Task 2
If “Apple” is to sustain the no 01 position in the future, what would you suggest them to do?
Assignment Marking Scheme
Subject
Student Registration Nu
Strategic Marketing for Sustainability
Marks
Allocated Awarded
20
Criteria
Aligning to the purpose of the assignment
Some of the answer addresses to the purpose of the question
This has addressed the purpose of the assignment
Has addressed the purpose of the assignment coherently
This has addressed the purpose of assignment comprehensively
Clarity of expression
An attempt to organize in a logical manner
Satisfactory showing of logical manner and organization
Shows higher level of Carefully and logically organized
Shows coherent structure with clearly expressed ideas
Using examples/evidences
Shows a little use of examples
Some use of examples. Some evaluation attempted
Some use of examples. Well evaluated
Shows appropriate examples are fully and reliably evaluated
Critical analysis of concepts, theories, conclusions
Demonstrates limited evidence of critical analysis
Demonstrates some critical analysis of relevant theory
Demonstrates application of theory through critical analysis
Demonstrates application of critical analysis well integrated
Following assignment guidelines
Limited follow-up of assignment guidelines
Some level of follow-up of assignment guidelines
Good display of adherence to assignment guidelines
Excellent adherence to assignment guidelines
Total
Special Remarks
Signature of the Examiner
1-5
6-10
11-15
16-20
20
1-5
6-10
11-15
16-20
20
1-5
6-10
11-15
16-20
20
1-5
6-10
11-15
16-20
20
1-5
6-10
11-15
16-20
100
Assignment checklist & declaration
This document is intended as a guide to check and improve your assignment. Review your
assignment together with the specific guidelines and criteria (marking schedule) that are
mentioned in the program handbook given to you.
You are expected to confirm that your assignment fulfills the below requirements, tick (√) in
the cage.
Student Name
Registration No ( As per registration book )
Cover page with relevant color code of the stage
Stage 1 – Blue
Stage 2 – Green
Stage 3 – Pink
Assignment checklist & declaration form ( This sheet)
Assignment marking scheme is attached
Assignment sheet is attached
Table of contents
Body of the assignment
References
Course fee paid in full (coaching/registration/exam and membership)
Exam registration completed
Assignment emailed to relevant email address
( You will be receiving an automated reply of receipt of the assignment, if
you have not received the automated reply, please verify with course
coordinator. Soft copy is only a reference document that will not be
considered as an assignment submission. )
I’m fully aware that any misleading information provided in above checklist will lead to
rejection of my assignment.
I, the undersigned, confirm that I have read and understood the statement about
plagiarism which is outlined in the students handbook. I confirm that the work that I have
submitted accompanying this report is wholly my own, and that any quotations or sections of
text taken from the published or unpublished work of any other person is duly and fully
acknowledged therein.
Signature: ________________________________ Date: _________________
Strategic Marketing for Sustainability
Assignment
Topic
Apple
Student Name
Reg. No.
June 2014 Examination
Post Graduate Diploma in Marketing
Sri Lanka Institute of Marketing