AFS – IO – CORPORATE PPT
We are a federation
of companies with
roots in India and a
global presence.
Group revenues =
$16.7 billion
in FY13
Our innovations
positively impact millions of lives every
day...
3
...ACROSS 100+ COUNTRIES
...across 100+ Countries
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Our global workforce is made up of
180,000+ ALTERNATIVE THINKERS
5
Our journey began in 1945, when 2 enterprising
brothers set up a Steel Trading firm....
6
We have come a long way since our founding,
to become a federation of companies grouped
into
11 Business Sectors...
Click on the name of each vertical to view details of the same.
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....with a presence in 18 INDUSTRIES, and
ONE AIM...
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TO ENABLE PEOPLE TO RISE.
The Automotive and Farm Sectors contribute to
>3/4ths of Group revenues (FY12)
5%
7%
7%
Automotive
IT Services
Farm Equipment
Systech
54%
22%
Financial Services
Others
5%
Mahindra & Mahindra Ltd
10
2012
Group revenues of $15.9 billion
2009
We made it to the Forbes ‘World's Top 200 Most
Reputable Companies List’
2007 & 2003
We are the first and only tractor company to win the Japan
quality medal and Deming prize
2006
We brought home the Golden Peacock Award
for Excellence in Corporate Governance
WE RISE TO #1
IN EVERYTHING WE DO.
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WE ARE THE #1
IN UTILITY VEHICLES
TRACTOR COMPANY IN
THE WORLD (BY VOL.)
FAMILY HOLIDAY BRAND
IN INDIA
NON-BANKING FINANCIAL
COMPANY IN RURAL INDIA
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WE ARE AMONG THE TOP 4 INDIAN AUTO
COMPONENT GROUPS.
WE ARE AMONG THE TOP 5 LARGEST
FORGING COMPANIES IN THE WORLD &
INFORMATION TECHNOLOGY PLAYERS IN
INDIA.
WE ARE INDIA'S FIRST OPERATING
CORPORATE SEZ.
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M&M International Operations AFS – FARM DIVISION
RISE TO CULTIVATE
YOUR DREAMS
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FARM EQUIPMENT SECTOR
15
1
No.
Tr a c t o r
Company
In the
World*
* M&M Ltd is the largest tractor company in the world, by volume
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OUR JOURNEY BEGAN WITH THE CREATION OF
OUR FIRST TRACTOR IN 1965.
Since then, our innovation and expertise has helped us
manufacture a wide spectrum of Farm Equipment Products
ranging from 15 Hp to 100 Hp.
The Story so far
1963
I n t e r n a t i o n a l Tr a c t o r C o m p a n y o f I n d i a – J / V w i t h
International Harvester Inc.
1965
F i r s t Tr a c t o r r o l l e d o u t .
1970
S e c o n d f u l l s c a l e p l a n t e s t a b l i s h e d a t N a g p u r.
1977
Merger with M/s. Mahindra & Mahindra Ltd.
1994
Incorporation of Mahindra USA Inc. in U.S. as wholly owned
subsidiary of M&M.
2003
Milestone: 1 million tractors sold.
2005
J / V w i t h J i a n g l i n g M o t o r s , f o r m e d M a h i n d r a C h i n a Tr a c t o r
Co. Ltd.
Started operations in Australia.
2007
A c q u i r e d P u n j a b Tr a c t o r s L t d .
2008
F o r m e d a J V w i t h J i a n g s u Yu e d a Ya n c h e n g Tr a c t o r M f g C o . &
created MYYTCL.
Brand: JINMA which is 3rd largest tractor brand in China.
OUR COMMITMENT TO QUALITY, INNOVATION,
CREATIVITY AND R&D:
THE MAHINDRA RESEARCH VALLEY.
A multi-faceted R&D facility with a world-class Engine
Development Centre (EDC), NVH Facilities, and Fatigue
Test Lab
Most modern automobile and tractor R&D facility in India
(One of a kind for automobiles and tractors alike)
Home to over 1,500 engineers and designers
Housed on 125 Acres at the Mahindra World City, Chennai
(Designed by Padma Vibhushan awardee, Charles Correa)
WE ENJOY 28 YEARS OF MARKET LEADERSHIP IN
INDIA AND A GROWING PRESENCE IN 6
CONTINENTS.
IN INDIA : 4 Manufacturing factories
IN CHINA : 2 Manufacturing plants
IN USA
: 3 Assembly plants
IN AUSTRALIA : 1 Assembly plant
WE LEVERAGE END-TO-END SYNERGIES: DESIGN,
MANUFACTURE & SERVICE.
• World’s single largest tract or manufacturing plant under
one roof
having a capacity to manufacture 250 tractors
per day.
• Sequential tract or assembly with online t esting facilit y.
• C E D P a i n t S h o p ( U n i q u e i n Tr a c t o r I n d u s t r y ) .
• Strat egic Alliances with World class t echnology houses
s u c h a s S t e y r & AV L f o r d e v e l o p m e n t o f a g g r e g a t e s .
• Te c h n o l o g y a t p a r w i t h l u x u r y C a r M a n u f a c t u r e r s .
OUR PHILOSOPHY STEERS US TO KEEP THINKING, AND
MOVING, FORWARD
WITH A COMMITMENT TO
QUALITY AND THE FUTURE.
DEMING
PRIZE
Japan Quality
Medal
O n l y Tr a c t o r c o . i n t h e
world to receive
DEMING Award & Japan
Qualit y Medal
TS 16949
ISO 14000
OHSAS 18000
OUR PRESENCE ACROSS THE WORLD
•Mahindra
USA
•Mahindra
Australia
•Mahindra
China
•Mahindra
Africa
MAHINDRA USA (MUSA)
• MUSA. is a wholly owned subsidiary of M&M established in
1994.
• Assembly plants at Aero park (TX), Chattanooga (TN) &
Red Bluff (CA).
• Annual sale of 10,000+ tractors.
MAHINDRA AUSTRALIA
• Mahindra Australia Operations launched in 2005.
• Assembly plant in Brisbane.
• Distribution Network of more than 50 dealers.
• Among the top 4 tractor companies within the segment it
operates in.
• Exports tractors to New Zealand, Fiji and other neighboring
countries.
MAHINDRA CHINA (MCTCL / MYYTCL)
• Manufacturing facility located in
P r o v i n c e , P R C & Ya n c h e n g , J i a n g s u .
Nanchang,
Jiangxi
• Annual production capacity of 12000 & 700000 tractors
respectively.
• Pr od u ct r a n g e
r e s p e c t i v e l y.
from
18
–
35
HP
&
16
–
125
HP
MAHINDRA AFRICA
• First Indian tractor company to set up assembly plant in Africa.
• 5 assembly plants with local government tie ups in Ghana,
Nigeria, Gambia and Mali.
• Strong par tnership with local governments for implementation
of agricultural. policies & programmes like youth employment
through t echnology transfer & assy. plants.
PRODUCT PORTFOLIO
HORIZON 1 SERIES
15 – 60 HP 2WD
HORIZON 2 SERIES
45 – 80 HP 4WD
HORIZON 3 SERIES
35 – 100 HP 2WD/4WD
OUR FORESIGHT IS RECEIVING
WORLDWIDE RECOGNITION
Winner of the 2003 & 2007 Japan Quality Medal
and Deming Prize
Deming
Japan quality medal
Mahindra Samriddhi Agri Awards
Recognition for Mahindra's Brand Leadership
• Master Brand Award
• World Brand Congress 2010
• Rural Marketing Award
• RMA
Master
Brand
Award
World
Rural
Brand
Marketing
Congress Award
2010
Moving Ahead ….
Accepting No Limits
Alternate Thinking
Driving Positive Change