For once, we are not
talking about it.
THE WORLD IS
M a h i n d ra :
A Global Corporation
Amongst top ten industrial houses in India with group
turnover of US $14.4 billion in F11.
1 0 0 + c o m p a n i e s , 1 4 4 , 0 0 0 e m p l o y e e s g l o b a l l y.
Listed on Forbes 200 list of worlds most reputed
companies.
Market leaders in tractors, vehicles, non-banking rural
f i n a n c e , h o s p i t a l i t y, t e l e c o m a n d u t i l i t y s o f t w a r e s o l u t i o n s .
We l l e s t a b l i s h e d i n a u t o c o m p o n e n t s , t r a n s p o r t s o l u t i o n s ,
real estate, retail and logistics sectors.
M a h i n d ra G r o u p
Spread across the economic spectrum
4
Guided by
‘ T h e H o u s e o f M a h i n d ra ’
CORE PURPOSE
To challenge conventional thinking and innovatively use all the resources to drive
positive change in the lives of our stakeholders and communities across the
world, to enable them to Rise
Accepting No
Limits
Alternative
Thinking
RISE BY DARING
TO DISTURB THE
UNIVERSE
RISE WITH
OUR INGENUITY
CORE VALUES
Driving Positive
Change
RISE BY
SHAPING DESTINIES
Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual
The Automotive Sector
Straddling the entire automotive spectrum
The Automotive Sector
Leadership all around
Leader and pioneer of utility vehicles in India for over 65
years.
Own more than 60% of the market with more than 360,000
vehicles sold annually worldwide.
Mah in dra Scorpio - Re cipie n t of th re e pre stigiou s awards - th e
" C a r o f t h e Ye a r " a w a r d f r o m B u s i n e s s S t a n d a r d M o t o r i n g , t h e
" B e s t S U V o f t h e Ye a r " b y B B C W o r l d W h e e l s a n d t h e " B e s t C a r o f
t h e Ye a r " a w a r d , a g a i n , f r o m B B C W o r l d W h e e l s .
The Automotive Sector
I n t e r n a t i o n a l T i e - U p ’s
Joint venture between two global business leaders Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. USA to
m a n u f a c t u r e L C V ’s , M C V ’s & H C V ’s i n I n d i a
This makes India a supply base for component sourcing and
engineering services.
Frugal Engineering
The Differentiator
Ve h i c l e d e s i g n e d f r o m S c r a t c h .
Ti e - u p s w i t h i n t e r n a t i o n a l l e a d e r s a t a n e a r l y s t a g e f o r
concurrent development.
1 2 0 e n g i n e e r s , A v e r a g e a g e 2 7 y e a r s C F T Te a m .
Overall investment of USD 120 Mn.
Development of Scorpio – A case study in Harvard
Business School.
170 engineers.
Av e r a g e a g e 2 9 y e a r s .
XUV500 the Most awarded in 2011/12
18 Awards and still counting..
Setting standards in the Auto Industry
Single largest investment in the Indian auto sector
This Greenfield facility
commenced operations
twenty two months after
work began.
Plant Area:700 Acres.
To t a l I n v e s t m e n t : 8 3 0
Million USD.
To t a l C a p a c i t y : 3 0 0 , 0 0 0
Ve h i c l e s Pe r A n n u m .
One of the most ecofriendly auto plants in
the world, with a cluster
of 70 solar dishes to tap
energy for eventual use in
the chillers in the paint
shop.
Automotive Components Sector
F u l l y i n t e g r a t e d ' A r t t o Pa r t ' a u t o c o m p o n e n t s u p p l i e r
Mahindra Engineering is a one-stop shop for design and
engineering services to the automotive, aerospace and general
engineering domain.
M a h i n d r a F o r g i n g i s t h e w o r l d ’ s 5 t h l a r g e s t F o r g i n g c o m p a n y.
M a h i n d r a a c q u i r e d m a j o r i t y s t a k e s i n P l e x i o n t e c h n o l o g y, a
g r o u p c o m p a n y o f J . P. M o r g a n , S t o k e s G r o u p L i m i t e d , U . K . , J e c o
Holding AG & Schöneweiss & Co. GmbH., a leading company in the
f o r g i n g s s e c t o r i n G e r m a n y.
S u p p l i e r t o a u t o m o t i v e g r o u p s l i k e M e r c e d e s , G M , To y o t a e t c .
W i t h i t ’s m a j o r i t y s t a k e i n A e r o s t a f f A u s t r a l i a a n d G i p p s l a n d
Aeronautics the company ventured into manufacturing of aircrafts.
I n f o r m a t i o n Te c h n o l o g y S e c t o r
L e a d e r s i n I T a n d Te l e c o m
Te c h M a h i n d r a i s I n d i a ’ s n o . 1 t e l e c o m s o f t w a r e
c o m p a n y.
Bristlecone is recognized in providing services
focused on the entire supply chain solution.
M a h i n d r a S a t y a m ( N Y S E : S AY ) i s a m o n g t h e t o p 5 I T
companies in India powered by nearly 39,000 employees
a n d i t ’s p r e s e n c e s p a n s 3 9 c o u n t r i e s a c r o s s s i x
continents.
Financial Services Sector
I n d i a ’s l a r g e s t n o n - b a n k i n g f i n a n c e c o m p a n y
O n e o f I n d i a ’s l e a d i n g n o n b a n k i n g
finance companies, benefiting rural & semi
u r b a n s e c t o r.
Serving more than 650,000 customers
through its country wide network of 500
branches.
Diversified into distribution of
insurance, mutual funds and rural housing.
MMFSL has disbursed around 5 Bn USD
since its inception.
Real Estate & Hospitality Sector
Significant in driving the nations Infrastructural growth
MAHINDRA LIFE SPACES
Developed fully planned & integrated business cities
i n C h e n n a i , P u n e & J a i p u r.
The Infrastructure development sector has a host of
compan ie s ope ratin g in : Re side n tial comple x e s an d bu sin e ss
c e n t e r s , Pr o j e c t C o n s u l t a n c y & D e s i g n , E n g i n e e r i n g
C o n s u l t a n c y & H o s p i t a l i t y.
CLUB MAHINDRA
It is the Leader in the lifetime holiday market in India
with a 40,000 strong member base.
Fa r m E q u i p m e n t S e c t o r
No.
Tractor
Company
In the
World *
* M&M Ltd is the largest tractor company in the world, by volume
Fa r m E q u i p m e n t S e c t o r
The Story so far
1963
I n t e r n a t i o n a l Tr a c t o r C o m p a n y o f I n d i a – J / V w i t h
International Harvester Inc.
1965
F i r s t Tr a c t o r r o l l e d o u t .
1970
S e c o n d f u l l s c a l e p l a n t e s t a b l i s h e d a t N a g p u r.
1977
Merger with M/s. Mahindra & Mahindra Ltd.
1994
Incorporation of Mahindra USA Inc. in U.S. as wholly owned
subsidiary of M&M.
2003
Milestone: 1 million tractors sold.
2005
J / V w i t h J i a n g l i n g M o t o r s , f o r m e d M a h i n d r a C h i n a Tr a c t o r
Co. Ltd.
Started operations in Australia.
2007
A c q u i r e d P u n j a b Tr a c t o r s L t d .
2008
F o r m e d a J V w i t h J i a n g s u Y u e d a Ya n c h e n g Tr a c t o r M f g C o . &
created MYYTCL.
Brand: JINMA which is 3rd largest tractor brand in China.
Fa r m E q u i p m e n t S e c t o r
Global Leadership
INDIA – THE WORLD’S LARGEST TRACTOR MARKET
Mahindra Tractors is:
I n d i a ’ s L a r g e s t Tr a c t o r M a n u f a c t u r e r.
Market leader in India since 1983, more than 28 years.
Mahindra group has a market share of around 42% which is
m o r e t h a n t h e c o m b i n e d m a r k e t s h a r e o f M F, N H & J D .
Fa r m E q u i p m e n t S e c t o r
Global Leadership
WORLDWIDE
O n e o f t h e w o r l d ’s l a r g e s t t r a c t o r c o m p a n y b y v o l u m e s .
O v e r 2 . 0 m i l l i o n M a h i n d r a Tr a c t o r s s o l d w o r l d w i d e t i l l
d a t e . Pr e s e n c e i n m o r e t h a n 4 0 c o u n t r i e s a c r o s s 6
continents.
Fo c u s o n Q u a l i t y
TS 16949
ISO 14000
OHSAS 18000
DEMING
Japan Quality Medal
O n l y Tr a c t o r c o . i n
the world to receive
D E M I N G Aw a r d & J a p a n
Quality Medal
C u t t i n g E d g e I n f ra s t r u c t u r e
TRACTOR ASSEMBLY
Wo r l d ’s s i n g l e l a r g e s t t r a c t o r
manufacturing plant under one
roof – having a capacity to
manufacture 250 tractors per
d a y.
Sequential tractor assembly
w i t h o n l i n e t e s t i n g f a c i l i t y.
ENGINE ASSEMBLY
Fully automated.
M o i s t u r e a n d Te m p e r a t u r e
controlled, dust-proof
environment.
O n l i n e c o l d t e s t i n g f a c i l i t y.
C u t t i n g E d g e I n f ra s t r u c t u r e
THE PAINT SHOP
RESEARCH & DEVELOPMENT
C E D Pa i n t S h o p
( U n i q u e i n Tr a c t o r
Industry).
Strong R&D team with more
than 600 engineers.
Te c h n o l o g y a t p a r
with luxury Car
Manufacturers.
S t r a t e g i c A l l i a n c e s w i t h Wo r l d
class technology houses such as
S t e y r & AV L f o r d e v e l o p m e n t o f
aggregates.
M a h i n d ra Tra c t o r s
Innovating the Global Village
M a h i n d r a Tr a c t o r s w o n a n A E 5 0 O u t s t a n d i n g I n n o v a t i o n A w a r d
2007 from ASABE (American Society for Engineering in
Agricultural, Food, and Biological Systems), for developing the
M a h i n d r a S h a a n , d e e m e d o n e o f t h e y e a r ’s m o s t i n n o v a t i v e
designs in engineering products or systems for the food and
agriculture industries.
Mahindra Tractors
I n F a r m s a c r o s s t h e Wo r l d
IN INDIA:
4 Manufacturing factories
IN USA:
3 Assembly plants
IN CHINA:
2 Manufacturing plants
IN AUSTRALIA:
1 Assembly plant
P r e s e n t i n Tu r k e y & S e r b i a a n d r a p i d l y
expanding into other European countries.
Making a mark in Chile, Argentina,
B r a z i l , Ve n e z u e l a , C e n t r a l A m e r i c a &
Caribbean.
Presence in 21 countries in
Africa.
Assembly plants in Nigeria, Ghana,
Mali etc.
Strategic Alliance
in Iran & Syria.
M a h i n d ra U S A ( M U S A )
Re c o m m e n d e d b y F a r m e r s a c r o s s i n t h e A m e r i c a n
Heartland
MUSA. is a wholly owned subsidiary of M&M established in 1994.
Assembly plants at Aero park (TX),
Bluff (CA).
C h at t an ooga (TN) & Re d
A recent survey result: Over 96% of our customers are satisfied
with their purchase.
9 4 % o f t h e c u s t o m e r s w i l l r e c o m m e n d M a h i n d r a Tr a c t o r.
3
%
M a h i n d ra U S A ( M U S A )
Pa r t n e r s i n s u c c e s s
MAHINDRA
3.00
Kubota
3.00
Branson
3.00
2.63
Kioti
Case IH
2.36
Deere
2.36
New Holland
2.36
AGCO
2.33
2.09
McCormick
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
No. 1 in Dealer Satisfaction Survey (2008) by North
American Equipment Dealers Association (NAEDA)
M a h i n d ra A u s t ra l i a
Mahindra Australia Operations launched in 2005.
Assembly plant in Brisbane.
Distribution Network of more than 50 dealers.
Among the top 4 tractor companies within the segment it
operates in.
Exports tractors to New Zealand, Fiji and other neighboring
countries.
M a h i n d ra C h i n a O p e ra t i o n s
M a h i n d r a C h i n a Tr a c t o r C o m p a n y L t d ( M C T C L ) &
M a h i n d r a Ya n t a o Ya n c h e n g Tr a c t o r C o m p a n y L t d
(MYYTCL)
Manufacturing facility located in Nanchang, Jiangxi, &
Ya n c h e n g , J i a n g s u r e s p e c t i v e l y.
Annual production capacity of 65000 tractors.
P r o d u c t r a n g e f r o m 1 6 – 1 2 5 H P.
MYYTCL is among the top 5 tractor Companies in China.
Mahindra in Africa
Operating in 21 countries & expanding rapidly.
First Indian tractor company to set up assembly plant in Africa.
5 assembly plants with local government tie ups in Ghana,
Nigeria, Gambia and Mali.
Strong partnership with local governments for implementation
of agricultural. policies & programmes like youth employment
t h r o u g h t e c h n o l o g y t r a n s f e r & a s s y. p l a n t s .
P r o d u c t Po r t f o l i o
Every tractor gives you superior performance & reliability
HORIZON 3 SERIES
35 – 85 HP 2WD/4WD
HORIZON 1 SERIES
HORIZON 2 SERIES
25 – 60 HP 2WD
45 – 92 HP 4WD
M a h i n d ra Tra c t o r s
Built for more than you could ask
H E AV Y & S T U R D Y C H A S S I S : T h e r u g g e d c a s t i r o n c h a s s i s o n a
Mahindra tractor makes it one of the heaviest tractors in its class.
This extra weight offers more traction, stability and control.
H I G H TO R Q U E E N G I N E S : T h e H i g h D i s p l a c e m e n t c o u p l e d w i t h
advanced design ensures massive torque levels.
H E AV Y F R O N T A X L E S : M a h i n d r a i n s i s t s o n u s i n g t h i c k a n d s t r o n g
a x l e s t o a c h i e v e m a x i m u m s t a b i l i t y.
M a h i n d ra Tra c t o r s
Built for more than you could ask
T H I C K E R S H E E T M E TA L : O u r s h e e t m e t a l a r e r e i n f o r c e d a n d u s e
t h i c k e r g a u g e t o e n s u r e l o n g e r l i f e a n d d u r a b i l i t y.
STURDY 3 POINT LINKAGE:
M a h i n d r a e m p l o y s 3 - Po i n t l i n k a g e s
t h a t a r e h e a v y a n d s t u r d y t o e n s u r e s t a b i l i t y a n d s a f e t y.
STURDY AND RELIABLE COMPONENTS : A look inside a Mahindra
tractor and you find only big, thick and more solid heavy duty
components to keep your Mahindra tractor working hard for you,
day after day for years to come.
B e y o n d Tra c t o r s
Agriculture
Mechanization
Genset
Tractor
33
Mahindra AppliTrac
34
Water Management – Micro Irrigation Systems
35
Expanding to Construction Equipment
36
Mahindra Samriddhi Agri Awards
•
Farmer of the Year Award (Male)
•
Farmer of the Year Award (Female)
•
Krishi Sansthan Samman
•
Krishi Shiksha Samman
•
Krishi Sahyog Samman (NGOs
/SHGs in field of Agriculture)
•
Krishi Shiromani Samman (Lifetime
Achievement)
… Continuing our Journey to deliver
Farm Tech Prosperity to the farmers
worldwide.
Thank You